Capstone Project Proposal Draft

Name of student: Kevin A.A Date: October 30th

What is your inquiry question that interests you for further research? It should be a question that connects with
a purpose, passion or personalized area of interest for you. This is a question that you cannot just google an
answer for. Please see examples from your Capstone booklet.
My inquiry question is:

How can I make a successful snack shop fundraiser?

Rationale/context: Detail your reasons for choosing this inquiry question. Explain WHY you are choosing to
investigate this topic as a major area of focus. How does this area of inquiry connect to your passion(s),
purpose? Why is it of personal interest to you?

I liked the idea of running a convience store in my retirement, and I also love animals, so I decided to make
a snack shop and donate the proceeds.

Background: What background knowledge/connections/prior learning do you have in this area of inquiry?

My Bestfriend/Capstone mentor, (Liam D.) has participated in a few fundraisers with his father who runs a
few of them. He is currently working towards getting a bachelor’s degree in business.

Career connections: What is your intended career area at this point in time? What connections does this
inquiry question have to your life, academic and/ or career goals?

I am working towards becoming a doctor/nurse. I think that the analytical skills used in a business, thinking
about possible expenses of resources, and being creative to work around problems, in a business with
products that aren’t bringing people in, while being in a hospital you need to be able to improve constantly.

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Interdisciplinary and core competencies connections: What subject areas and core competencies will
be connected with your project? Outline and explain the connections.

Understanding that learning takes time and patience, during this project and that I will have to pivot to new
ideas when something does work out. I will have to be creative with my ideas to help the event stand out
and draw people in. I will ask for help and improve with constructive criticism.

Capstone Presentation medium: select one or more project mediums you wish to use to present your
project. Outline and give details about how you will present your project once completed. You may use a
combination of mediums.
o Electronic portfolio: Prezi or PPT
o Physical portfolio
o Website
o imovie presentation
o YouTube channel

I will create a manual that a person could follow to create their own event. I will also
have slides to accompany the manual to help explain each section.

Description of my Capstone project. Specific Project Details of the Capstone Project: what will you
research, create, study, produce, solve, investigate? What product will be produced at the end of this
project for evaluation. Write a one-page description outlining your proposal.

I’m working towards making a movie night fundraiser and have to learn how I can make it successful. I will
be making a spreadsheet that outlines the cost of food items per unit. I will include the posters I made and
changes between new and old. I will also be making a manual to go through a step by step process on
how to do your own snack shop at RE Mountain.

Resources/ Technology/Skills: Make an assessment of the resources, technology and skills you will
need to be able to complete this project. What is your plan to be able to access/learn all of the resources
necessary to achieve completion of this project? Detail your plans.

I’m going to use Canva for posters and excel for cost spreadsheet. I’m going to search for different prices
of products online (amazon), as well as going to Dollar store and Costco in order to see if there is
possible reduced prices. I’m going to be using Instagram in order to conduct the votes on the posters as
well as receive feedback and possible improvements I can make (Have to learn how to make polls).

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 Mentors/Community Connections: What types of mentor(s)/community connections will you need to
help you complete your capstone project? How will your mentor(s) help you? What is your plan to access
the mentorship/community connections necessary for this project?

I will be having my friend (Liam) as my mentor who has previous experience with fundraisers and possibly
his dad who has run a few. His dad works as a addiction and intervention specialist. I will send my mentor
my ideas and ask how they could be improved, and ask for ideas that could help enhance my capstone.

Project limitations: What are some project limitations and potential obstacles that you foresee that might
affect progress with your Capstone Project?

Not being able to actually sell the fundraiser, preventing me to show if my plan is effective.

Other considerations: List and detail any other related information/ considerations about your project
that you feel should be included in your project proposal.

References: Provide a literature review of 5-10 PEER REVIEWED ACADEMIC references: research,
videos, etc. that offer some preliminary research you have done for your project that shows you are able
to access the key information that you will need to be able to complete this project/work. Your list should
be written using correct APA formatting.

APA citation of article: Retrieved from: Notes from article:

Vakratsas, D., & Ambler, T. (1999). [Link] This article reviews numerous journal
How Advertising Works: What Do articles and books to explore how
We Really Know? Journal of advertising impacts consumers. It
Marketing, 63(1), 26–43. categorizes advertising effects into
[Link] intermediate and behavioral effects. The
article suggests a framework for studying
advertising effects, determining
advertising's position based on various

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 factors like product category and target
demographic.

Stembridge, K. (2005). Fundraisers [Link] The article talks about how the Osterville
R Us. American Libraries, 36(3), 38– 25649495 Free Library in Cape Cod raises money.
39. They organize events like golf
[Link] tournaments, celebrations, car raffles,
and auctions, making $225,000 every
year. The author gives advice to library
directors, saying they should be honest
about their library, choose the right time
to ask for money, consider their staff,
know their community, make fundraising
fun, and thank donors. Overall, the article
shows how important fundraising is for
the library to keep running and get
support from the community.
LeFevre, J.-A., & Dixon, P. (1986). [Link] The study compared two types of
Do Written Instructions Need information—general instructions and
Examples? Cognition and specific examples—in a conflict situation.
Instruction, 3(1), 1–30. Subjects were given instructions for one
[Link] thing and an example for another. In six
experiments, most people chose to
follow the example rather than the
instructions. This happened regardless of
the order or type of information. Even
when told the instructions were crucial,
many still preferred the examples. The
study suggests that people might think
examples are more helpful and
important, leading them to rely on them
more than on instructions. This is
important in tasks like filling forms or
using products, where understanding
instructions matters.
Wells, J. D., Valacich, J. S., & Hess, [Link] eCommerce is booming, but online
T. J. (2011). What Signal Are You 23044048 shoppers struggle to assess product
Sending? How Website Quality quality, especially for items like clothing.
Influences Perceptions of Product The article explores using a well-
Quality and Purchase Intentions. designed website as a signal for product
MIS Quarterly, 35(2), 373–396. quality in online shopping. It studies how
[Link] website quality, information imbalances,
and credibility impact perceptions of
product quality and online buying
decisions. The goal is to understand how
website design influences the online
shopping experience and can guide
eCommerce practices.

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Yoruk, B. K. (2012). Do Charitable [Link] The paper investigates the impact of
Solicitations Matter? A Comparative 24440191 charitable solicitations on fundraising and
Analysis of Fundraising Methods. donor behavior using U.S. household
Fiscal Studies, 33(4), 467–487. surveys from 1988 to 1999. It reveals
[Link] that those who decide to give
independently donate more than those
responding to solicitations. Different
fundraising methods vary in
effectiveness, with personal solicitations
being more successful. Factors like
income, gender, race, and education
influence donor responsiveness. The
findings suggest tailoring fundraising
approaches to individual characteristics
for better effectiveness. However, the
paper acknowledges limitations and calls
for further research on the causal
relationship and cost-effectiveness of
fundraising techniques.
LINDSAY, D. R. (1970). Food [Link] In response to the President's 1969
Safety. Food, Drug, Cosmetic Law 26656486 request, a review of substances
Journal, 25(11), 495–504. generally recognized as safe (GRAS)
[Link] was initiated to ensure consumer safety.
The challenge was balancing limited
resources with the extensive list of
substances. It became obvious that for
some, safety was evident, and testing
was unnecessary, while proprietary
compounds required demonstration by
manufacturers. The lack of
comprehensive information on substance
uses in various foods also posed a
challenge.
Frumkin, P., & Kim, M. T. (2001). [Link] The article explores if efficient operations
Strategic Positioning and the are rewarded by private funders in
Financing of Nonprofit nonprofits. Analyzing 11 years of data, it
Organizations: Is Efficiency suggests that nonprofits focusing on cost
Rewarded in the Contributions efficiency may not attract more
Marketplace? Public Administration contributions. With the nonprofit sector
Review, 61(3), 266–275. growing, there are concerns about
[Link] funding and management, prompting
efforts to improve financial controls. As
nonprofits compete for limited charitable
contributions, relying on earned income
and donations, authors Peter Frumkin
and Mark T. Kim propose that
economizing may not always be the best
strategy.

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Waterman, D., Ji, S. W., & Rochet, [Link] The article discusses strategies
L. R. (2007). Enforcement and 41799335 employed by U.S. movie distributors to
Control of Piracy, Copying, and combat piracy, including commercial
Sharing in the Movie Industry. piracy, pay TV signal theft, and Internet
Review of Industrial Organization, file sharing. Historical approaches
30(4), 255–289. involved legal consequences, anti-copy
[Link] technology, and reducing unauthorized
sources, effectively managing analog
media piracy. However, digital media
pose new challenges due to lower costs
and higher quality outputs. The role of
digital rights management (DRM)
technologies and uncertainties in control
amid technological changes are
highlighted. The article also touches on
implications for foreign markets and
potential research directions.

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