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PURPCOM Worksheet 5

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163 views

PURPCOM Worksheet 5

Uploaded by

aligaealadin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PURPOSIVE COMMUNICATION

WORKSHEET No. 5: Evaluating Messages and Images

In today’s evolving and more complex communication world, media are widely utilized to reach
out and connect to the mass for various purposes. The Key Concepts of Media Literacy framework
serves as a basis for developing critical understanding of the content of the mass media, the techniques
used, and the impact of these techniques. Also, the Key Concepts of Media Literacy can be very helpful
in the construction of media texts for different purposes.

General Instruction: Choose an advertisement (image or video) then make an analysis of it using the
key concepts of media literacy.

Specific Directions:

1. Choose an advertisement (image or video), then make an analysis of it using the key concepts of
media literacy framework that is provided in the next page.
2. In the first column, type all the five (5) key concepts in each row.
3. Guide questions for each key concept will be put in the second column.
4. Your analysis, which is your answers to the guide questions, will be placed in the third column.
5. Include the image of the advertisement you have analyzed before the table of the analysis.
6. If you have used a video advertisement, include a screen capture of the video followed by its link.
7. Save your output in PDF, then submit it on the BigSky Dropbox for Worksheet 4.
8. For your reference, access this link to view an example output of Worksheet 4:
https://globalessenceofcommunication.wordpress.com/2019/01/06/evaluating-messages-and-or-
images-of-different-types-of-texts-reflecting-different-cultures/
9. The file name of your submission should follow the provided format below:
WorksheetNo3_Lastname_Firstname_Section
Ex: WorksheetNo5_Mendoza_ArchieNale_OHFH17

Worksheet No. 4: Evaluating Messages and Images Section:


Name: Date:

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PURPOSIVE COMMUNICATION
Advertised Product: (Brand name of the product advertised in the commercial/ad)

Video Link: (If video advertisement was used)

(Image of the advertisement or Screen capture of the


video advertisement)

KEY CONCEPTS OF MEDIA LITERACY FRAMEWORK

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PURPOSIVE COMMUNICATION
Key Concepts Guide Questions Media/Text Analysis

a. What is the message of the


text? a.
1. All media are b. How effectively does it b.
constructed. represent reality? c.
c. How is the message
constructed?
a. What values, lifestyles, and a.
2. Media have embedded
points of view are b.
values and points of
represented in the text?
view.
b. Who or what is missing?
a. What message do you
3. Each person interprets perceive from the text? a.
the message differently. b. How might others understand b.
it differently? Why?

a. What is the purpose of the


text? a.
4. Media have commercial, b. Who is the target audience? b.
ideological, or political c. Who might be c.
interests. disadvantaged? d.
d. Who created the text and
why?
a. What techniques are used
and why?
5. Media messages are b. How effective are the a.
constructed using a techniques in supporting the b.
creative language having messages or themes of the c.
its own rules. text?
c. What are the other ways of
presenting the message?

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