Republic of the Philippines
Philippine Normal University
The National Center for Teacher Education
Mindanao
The Multicultural Education Hub
Prosperidad, Agusan del Sur
ED 703 - QUANTITATIVE RESEARCH METHODS
1st Term; AY: 2023-2024
WRITTEN PRESENTATION
TOPIC: The Qualities of a Qualitative Researcher
Qualitative researchers employ a variety of techniques such
as interviews, observations, and content analysis to gather rich,
I. INTRODUCTION contextually nuanced data. Successful qualitative researchers
typically possess a set of key qualities that enable them to
navigate the intricacies of qualitative inquiry effectively.
II. DISCUSSION
Short Quiz on Kahoot
Direction: Identify the qualities of a researcher described in the
given statement.
1. A researcher must be willing to invest the necessary time to
gain a comprehensive understanding of the subject under
investigation. - PATIENCE
2. A researcher obtains informed consent, ensuring the well-
Activity being of those involved in the research. - ETHICAL
3. A researcher is able to see the world through the eyes of
others helps in interpreting and analyzing qualitative data.
- EMPATHY
4. A researcher is willing to consider multiple perspectives and
adapt their understanding as new information emerges.
- OPEN-MINDEDNESS
5. A researcher has a genuine interest in exploring and
understanding the social world. - CURIOSITY
Activity on Mentimeter
Direction: Rank the qualities of a qualitative researcher based
on your own criteria.
Curious and open-minded
Analysis
Aware of wider business context
Empathetic and patient
Using multiple research methods
Collaborative
Ethical
Six Characteristics of a Good Qualitative Researcher
By Igor Zakhleniuk – Senior Consultant at Deloitte
Abstraction
Published May 4, 2017 via LinkedIn
1. Curious and open-minded
Always dig deeper when talking to people. Pursue
interesting new lines of inquiry as they are revealed. Don’t let
your existing knowledge blind you to learning something new —
it’s often better to pretend that you know nothing.
2. Aware of wider business context
You are working for a specific client, particular
stakeholders, and doing a project around a unique business
challenge — not just having interesting conversations with
people. Remember these lenses when carrying out your
research.
3. Empathetic and patient
You need to be able to connect and bond with different
types of personalities for effective communication. Make every
participant feel special — listen to them, and make them see; by
the way you interact with them that they are being listened to.
4. Using multiple research methods
Tailor them to the unique characteristics of your
participants and the study topic, to uncover the un-obvious
insights, especially at times and in places where you aren’t
interviewing someone in person. Plan in advance, so costs and
timings don’t prevent you from using the methods you know will
give best results.
5. Collaborative
Understand the importance of bringing key stakeholders on
the ‘insight journey’ — you need them to really see what you are
seeing. Sometimes you need a note-taker to assist you, so you
can concentrate better and run the interview faster.
6. Ethical
Don’t be afraid to challenge participants to dig deeper, but
don’t make them upset, anxious, or do something they don’t
want to. It is sometimes OK to conceal certain things
temporarily, so as not to lead participants, and in a corporate
environment you will often have to conceal the true purpose of
research, the client, etc. due to commercial sensitivity — this is
usually not allowed in academic research.
How to be a Good Qualitative Researcher
Reshu Rathi, Published June 30, 2023 via Entropik
Success Trait #1: Good Communicator
The key to understanding your customers is asking good
questions. Good communication skills can greatly help you in
this information elicitation phase. Clear and concise questions
can help you know your customers better.
Success Trait #2: Active Listening
Good listening involves paying close and keen attention to what
your consumers say.
Success Trait #3: Well-Prepared
Highly successful researchers use every resource at their
disposal to research and prepare for every interview. They know
exactly what they will ask before they start the discussion. They
prepare their questions in advance - they conduct mock
interviews to better tune their questions to maximize the effect.
Success Trait #4: Open to New Technologies
As consumer behavior evolves rapidly, technology plays a vital
role in increasing business agility. Technology democratizes
market research while providing high-quality intelligence,
allowing brands to move quickly and confidently.
Success Trait #5: Analytical Thinker/Understand Data and
Metrics
Being a researcher, you are not expected to conduct just
research. You need to collect and understand the data - you
need to analyze and interpret it to get value from it.
Success Trait #6: Comfortable with Silence
Pause for around four-to-five seconds before speaking. This way,
you can ensure that you are not interrupting a critical thought
your customer might be having. Also, this way, you can set the
precedent that silence is welcome in your conversations.
Success Trait #7: Do Not Believe in Making Assumptions
You should never assume anything because bad ideas are often
the result of guesswork. So instead of assuming things, you
should ask questions and focus on listening.
Success Trait #8: Being Empathetic Towards Customer
Empathy drives connection and incorporating empathy into your
research process allows you to transcend your assumptions to
get insight into the audience. And when the audience senses the
researchers' empathy, they are more likely to be open with them.
Success Trait #9: Curiosity
Basically, curiosity is the desire to always learn something.
Successful researchers are also curious about the latest market
trends, what is happening in the industry, and how it impacts
their consumers' preferences.
Success Trait #10: A Clear Sense of Direction
You need the right tools to conduct market research, and you
need some skills to conduct it successfully. And one such skill is
you need to set clear targets and directions for yourself to
succeed in these turbulent times.
Success Trait #11: Genuine Interest in Consumers and
Studying the Market
To do research well, you need to have a genuine interest in
knowing your consumers and digging for information.
Qualitative Researcher as an Interviewer
List of qualification criteria proposed by Kvale, 1996:148-149
1. Knowledgeable
Has an extensive knowledge of the interview theme without
attempting to shine with his or her knowledge.
2. Structuring
Introduces the purpose of the interview, outlines in passing and
rounds off the interview in a structuring manner.
3. Clear
Poses clear, simple and short questions.
4. Gentle
Allows participants to finish what they are saying etc.
5. Sensitive
Engages in active listening, trying to get a hold of the fine
nuances.
6. Open
Hears which aspects of the interview topic that are important for
the participant.
7. Steering
Is persistently aware of what he or she wants to know more
about.
8. Critical
Does not take everything at face value, but continually tests the
reliability and validity of the participant’s statements.
9. Remembering
Retains what was said earlier and perhaps asks later for
elaboration.
10. Interpreting
Manages throughout to clarify and extend the meanings of the
interviewee’s statements, which may then be confirmed or
disconfirmed by the interviewee.
Application 3-2-1 Self-Assessment of Qualities using Padlet
Directions: Write 3 qualities of a qualitative researcher that you
have, 2 qualities you want to develop, and 1 quality you want to
include in the list.
Understanding the qualities of a qualitative researcher helps
align researchers with the principles and methodologies
associated with qualitative research. This knowledge is crucial
III. CONCLUSION
for designing studies, selecting appropriate methods, and
conducting research that is consistent with qualitative
approaches.
Rathi, R. (2023, June 30). 11 Skills and Traits You Need to Be a
Successful Qualitative Researcher. Retrieved from
https://www.entropik.io/blogs/successful-qualitative-
researcher?fbclid=IwAR3ICG7jv2Khu3_ZLU7BSPMw0cUuAZ
HQ0fxVM2g0D7p6hf2eRZ7qK5lEKQ4
Brinkmann, S. (2007, August 7). The Good Qualitative
Researcher. Qualitative Research in Psychology, 4(1–2), 127–
144.
IV. REFERENCES https://doi.org/10.1080/14780880701473516
Zakhleniuk, I. (2018, March 9). 6 characteristics of a good
qualitative researcher, and 13 ways to ask effective interview
questions.
https://www.linkedin.com/pulse/6-characteristics-good-
qualitative-researcher-13-ways-igor-
zakhleniuk?fbclid=IwAR3M8gRUxH05hF2uD8qUP-
kfChV4jLYIorRtQWLXtvy5TRjxMo8hQHPjmhA
Prepared:
IVY GRACE C. HUSMILLO
MAELE Student
