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Competitive Intelligence Practice Training Program 2022

The document describes a competitive intelligence (CI) practice training program offered by LINX. The program consists of 5 sessions that cover topics such as collecting and managing competitive information, analyzing the competitive landscape, enabling sales teams, conducting win/loss analysis, and internal communication. LINX also offers competitive strategy consulting services to help companies define strategies, engage customers, and increase win rates.

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Yigal Cohen
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
44 views

Competitive Intelligence Practice Training Program 2022

The document describes a competitive intelligence (CI) practice training program offered by LINX. The program consists of 5 sessions that cover topics such as collecting and managing competitive information, analyzing the competitive landscape, enabling sales teams, conducting win/loss analysis, and internal communication. LINX also offers competitive strategy consulting services to help companies define strategies, engage customers, and increase win rates.

Uploaded by

Yigal Cohen
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Competitive Intelligence

Practice Training Program

www.linxintel.com

© 2021 Linx Research and Strategy Ltd. All Rights Reserved.


Whether your company allocated a dedicated employee/team to handle
Competitive Intelligence (CI), or if one of the executives is responsible for
the CI on top of his/her role, it is crucial to master the practice.
Ensuring that the CI work is efficient and professional, will enable it to
make a real impact on the company’s win rates, strategic directions
and market position.

With over 20 years of experience in the Competitive Intelligence domain,


LINX has the best knowledge and resources to provide CI training,
both for new established teams and existing ones.

© 2021 Linx Research and Strategy Ltd. All Rights Reserved. www.linxintel.com
CI Practice Training Program
Session #1 Collection and Curation
Which competitive information is needed for your company?
What are the relevant and reliable sources in your industry?
How the gathered information should be managed and maintained?

Session #2 Competitive Landscape


Which competitors should be on the company’s radar?
How to prioritize competitors using the right KPIs?
How to segment competitors?
Who can be considered as your future threats?

© 2021 Linx Research and Strategy Ltd. All Rights Reserved. www.linxintel.com
CI Practice Training Program
Session #3 Sales Enablement
How to learn from sales what is required to facilitate their work?
Which Pull/Push tools are suitable for your company to support the sales
organization?
How to efficiently create deck, battlecards, newsletter, alerts etc.?

Session #4 Win/Loss Analysis


How W/L analysis is important to increase win rates and revenues?
Which indicators should be tracked as high level W/L reasons?
How to perform in-depth W/L analysis across the organization?

© 2021 Linx Research and Strategy Ltd. All Rights Reserved. www.linxintel.com
CI Practice Training Program
Session #5 Internal Communication and Distribution
How presenting CI is different from presenting research?
What to emphasize when reporting insights to management?
Which processes to implement in order to use employees as sources?

© 2021 Linx Research and Strategy Ltd. All Rights Reserved. www.linxintel.com
Competitive Strategy Consulting Service
-Defining competitive strategy and messages.
-Setting tactical “How to Win” guidelines in incoming opportunities.
-Implementing the win/loss analysis process on each case.
-Running an ongoing competitor replacement campaigns.
-Developing tailored model to engage with key accounts.
-Running sales enablement campaigns.

© 2021 Linx Research and Strategy Ltd. All Rights Reserved. www.linxintel.com
LINX Research and Strategy Ltd.
Tel +972 52 3529500
Email [email protected]

www.linxintel.com
© 2021 Linx Research and Strategy Ltd. All Rights Reserved.

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