Project Report

SQL and Databases: New Wheels

Rajendra N Ladda

PGDSBA Program
Distribution of customers across states
There are total 994 Customers Across 49 USA States
Number of Customers State Number of Customers State There are total 994
97 California
97 Texas
14 Massachusetts customers and the
13 Kansas
86 Florida 11 Iowa statewise distribution of
69 New York 10 Alaska
35 District of Columbia 10 Utah the customers is as
33 Colorado
33 Ohio
10 West Virginia
9 New Jersey
above. The highest
29 Alabama
28 Washington
9 South Carolina number customers are in
8 Kentucky
26 Arizona
8 Wisconsin California and Texas
25 Illinois
7 Idaho
25 Pennsylvania
7 Nebraska
while the lowest number
24 Virginia
23 Missouri
7 Oregon of customers are in
6 Arkansas
23 Tennessee
22 Connecticut 6 Delaware Maine, Vermont and
6 Hawaii
21 Indiana
5 New Mexico
Wyoming.
20 Louisiana
20 North Carolina 3 Montana
18 Georgia 3 New Hampshire
17 Michigan 2 Mississippi Out if 49 states, 51%
17 Minnesota 2 North Dakota
17 Nevada 1 Maine
customers are found in 9
16 Oklahoma 1 Vermont states.
14 Maryland 1 Wyoming
Average rating in each quarter
AverageRating
4.0000
3.5548 3.3550
3.5000

2.9563
3.0000

2.3970
2.5000

2.0000

1.5000

1.0000

0.5000

-
1 2 3 4

Average rating is decreasing in each quarter. There is considerable reduction in average

quarterly rating in each quarter
 Customer Satisfaction over time
percentage
35.00
30.00 30.65
28.71 28.63 29.15
30.00

25.00 22.14 22.71

20.96 21.83
20.23 20.10
19.03
20.00 17.90
16.59
14.12 14.89
15.00
11.29 10.97 10.05 10.05
10.00

5.00

-
Bad Good Okay Very Bad Very Good Bad Good Okay Very Bad Very Good Bad Good Okay Very Bad Very Good Bad Good Okay Very Bad Very Good
1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4

It is clearly seen from the above chart that the customers are getting more dissatisfied over time.
“Very Good” decreased from 30.00% to 10.05%
“Good” decreased from 28.71% to 10.05%
“Okay” has slightly increased from 19.03% to 20.10%
“Bad” has increased from 11.29% to 29.15%
“Very Bad” has increased from 10.97% to 30.65%
Top 5 vehicle makers preferred by the
customers

vehicle_maker customer_count
Chevrolet 83
Ford 63
Toyota 52
Dodge 50
Pontiac 50
The most preferred vehicle make in each state
state vehicle_maker state vehicle_maker
Alabama Dodge Mississippi Dodge
Alaska Chevrolet Missouri Chevrolet
Arizona Cadillac Montana Chevrolet
Arkansas Chevrolet Nebraska Cadillac
California Audi Nevada Pontiac
Colorado Chevrolet New Hampshire Chrysler
Connecticut Chevrolet New Jersey Hyundai
Delaware Mitsubishi New Mexico Dodge
District of Columbia Chevrolet New York Toyota
Florida Toyota North Carolina Volvo
Georgia Toyota North Dakota Ford
Hawaii Cadillac Ohio Chevrolet
Idaho Dodge Oklahoma Ferrari
Illinois Chevrolet Oregon Toyota
Indiana Mazda Pennsylvania Toyota
Iowa Chevrolet South Carolina Acura
Kansas Buick Tennessee Mazda
Kentucky Acura Texas Chevrolet
Louisiana Nissan Utah Buick
Maine Mercedes-Benz Vermont Mazda
Maryland Ford Virginia Ford
Massachusetts Dodge Washington Chevrolet
Michigan Ford West Virginia Mercedes-Benz
Minnesota GMC Wisconsin Acura
Wyoming Buick
Trend of number of orders by quarters
num_orders
350
310
300
262
250 229
199
200

150

100

50

0
1 2 3 4

There is a clear downward trend of number of orders in each quarter. Orders have reduced from 310 in
first quarter to 199 in 4th quarter.
Quarter over Quarter % change in revenue

qoq_percentage_change
-5.00
1 2 3 4
-7.00

-9.00

-11.00 -10.57

-13.00

-15.00

-17.00 -16.96
-20.18
-19.00

-21.00

Every quarter the revenue is decreasing by significant percentage. In 4th quarter the revenue
decreased by 20.18%
Trend of revenue and orders by quarters

total_revenue num_orders
3,96,37,631
4,00,00,000 330
310
3,80,00,000 310
3,60,00,000 290
3,40,00,000 3,29,13,738 262
270
3,20,00,000
2,94,35,427 250
3,00,00,000 229
230
2,80,00,000
210 199
2,60,00,000
2,34,96,008
2,40,00,000 190

2,20,00,000 170
2,00,00,000 150
1 2 3 4 1 2 3 4

The revenue has decreased from 39.6 million The number of orders have reduced from 310 to 199
to 23.5 million
 Average discount offered for different types of
credit cards
average_discount
0.650 0.644
0.640
0.630
0.630 0.624 0.623 0.622 0.621
0.620 0.616 0.615 0.614
0.610 0.610 0.607
0.610
0.601 0.600
0.600
0.590 0.585 0.584
0.580
0.570
0.560
0.550

For Laser credit card highest discount of 0.644% is offered while for diners club international credit card lowest
discount of 0.584% is offered.
 Average time taken to ship the placed orders
for each quarters?
average_ship_time (Days)
180 174

160

140

118
120

100

80 71

57
60

40
1 2 3 4

Average shipping days has increased from 57 days to 174.

Conclusion
Increased shipping times comes out as a clear
reason for decreased customer satisfaction which
has ultimately caused sharp decline in revenues.

Improving our processes to restore the shipping

time back to the normal level will increase
customer satisfaction and hence the revenue.