Chapter 1 – Introduction

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Contents

◼ Network-centric computing and network-centric content.

◼ Cloud computing.
◼ Delivery models and services.
◼ Ethical issues in cloud computing.
◼ Cloud vulnerabilities.

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Network-centric computing

◼ Information processing can be done more efficiently on large farms of

computing and storage systems accessible via the Internet.
 Grid computing – initiated by the National Labs in the early 1990s; targeted
primarily at scientific computing.
 Utility computing – initiated in 2005-2006 by IT companies and targeted at
enterprise computing.
◼ The focus of utility computing is on the business model for providing
computing services; it often requires a cloud-like infrastructure.
◼ Cloud computing is a path to utility computing embraced by major IT
companies including: Amazon, HP, IBM, Microsoft, Oracle, and others.

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Network-centric content

◼ Content: any type or volume of media, be it static or dynamic,

monolithic or modular, live or stored, produced by aggregation, or
mixed.
◼ The “Future Internet” will be content-centric.
The creation and consumption of audio and visual content is likely to
transform the Internet to support increased quality in terms of
resolution, frame rate, color depth, stereoscopic information.

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Network-centric computing and content
◼ Data-intensive: large scale simulations in science and engineering
require large volumes of data. Multimedia streaming transfers large
volume of data.
◼ Network-intensive: transferring large volumes of data requires high
bandwidth networks.
◼ Low-latency networks for data streaming, parallel computing,
computation steering.
◼ The systems are accessed using thin clients running on systems
with limited resources, e.g., wireless devices such as smart phones
and tablets.
◼ The infrastructure should support some form of workflow
management.

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Evolution of concepts and technologies
◼ The concepts and technologies for network-centric computing and
content evolved along the years.

 The web and the semantic web - expected to support composition of

services. The web is dominated by unstructured or semi-structured
data, while the semantic web advocates inclusion of sematic content in
web pages.
 The Grid - initiated in the early 1990s by National Laboratories and
Universities; used primarily for applications in the area of science and
engineering.
 Peer-to-peer systems.
 Computer clouds.

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 What is Cloud Computing?
▪ What do you think?
▪ “Cloud computing is an information technology (IT) paradigm that
enables ubiquitous access to shared pools of configurable system
resources and higher-level services that can be rapidly provisioned with
minimal management effort, often over the Internet. Cloud computing
relies on sharing of resources to achieve coherence and economies of
scale, similar to a public utility.” https://en.wikipedia.org/wiki/Cloud_computing

▪ “Simply put, cloud computing is the delivery of computing services –

servers, storage, databases, networking, software, analytics and more –
over the Internet (“the cloud”). Companies offering these computing
services are called cloud providers and typically charge for cloud
computing services based on usage, similar to how you’re billed for gas
or electricity at home.” https://azure.microsoft.com/en-gb/overview/what-is-cloud-computing/
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 What is Cloud Computing?
▪ Cloud computing, also referred to as “the cloud,” is the
delivery of on-demand computing resources. Everything from
applications to data centers, over the internet on a pay-
for-use basis.

▪ NIST defines cloud computing as a model for enabling

convenient, on-demand network access to a shared pool of
configurable computing resources, that can be rapidly
provisioned and released with minimal management effort
or service provider interaction.
Cloud computing
◼ Uses Internet technologies to offer scalable and elastic services.
The term “elastic computing” refers to the ability of dynamically
acquiring computing resources and supporting a variable workload.

◼ The resources used for these services can be metered and

the users can be charged only for the resources they used.

◼ The maintenance and security are ensured by service providers.

◼ The service providers can operate more efficiently due to

specialization and centralization.

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Cloud computing (cont’d)
◼ Lower costs for the cloud service provider are past to the cloud users.

◼ Data is stored:
 closer to the site where it is used.
 in a device and in a location-independent manner.

◼ The data storage strategy can increase reliability, as well as security,

and can lower communication costs.

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Types of clouds
◼ Public Cloud - the infrastructure is made available to the general
public or a large industry group and is owned by the organization
selling cloud services.

◼ Private Cloud – the infrastructure is operated solely for an

organization.

◼ Community Cloud - the infrastructure is shared by several

organizations and supports a community that has shared
concerns.

◼ Hybrid Cloud - composition of two or more clouds (public, private,

or community) as unique entities but bound by standardized
technology that enables data and application portability.
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The “good” about cloud computing
◼ Resources, such as CPU cycles, storage, network bandwidth, are
shared.

◼ When multiple applications share a system, their peak demands for

resources are not synchronized thus, multiplexing leads to a higher
resource utilization.

◼ Resources can be aggregated to support data-intensive

applications.

◼ Data sharing facilitates collaborative activities. Many applications

require multiple types of analysis of shared data sets and multiple
decisions carried out by groups scattered around the globe.

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More “good” about cloud computing

◼ Eliminates the initial investment costs for a private computing

infrastructure and the maintenance and operation costs.

◼ Cost reduction: concentration of resources creates the opportunity

to pay as you go for computing.

◼ Elasticity: the ability to accommodate workloads with very large

peak-to-average ratios.

◼ User convenience: virtualization allows users to operate in familiar

environments rather than in idiosyncratic ones.

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 Why cloud computing could be successful
when other paradigms have failed?
◼ It is in a better position to exploit recent advances in software, networking,
storage, and processor technologies promoted by the same companies
who provide cloud services.
◼ It is focused on enterprise computing; its adoption by industrial
organizations, financial institutions, government, and so on could have a
huge impact on the economy.
◼ A cloud consists of a homogeneous set of hardware and software
resources.
◼ The resources are in a single administrative domain (AD). Security,
resource management, fault-tolerance, and quality of service are less
challenging than in a heterogeneous environment with resources in
multiple ADs.

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Challenges for cloud computing

◼ Availability of service; what happens when the service provider

cannot deliver?

◼ Diversity of services, data organization, user interfaces available

at different service providers limit user mobility; once a customer is
hooked to one provider it is hard to move to another.
Standardization efforts at NIST!

◼ Data confidentiality and auditability, a serious problem.

◼ Data transfer bottleneck; many applications are data-intensive.

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More challenges
◼ Performance unpredictability, one of the consequences of resource
sharing.
 How to use resource virtualization and performance isolation for QoS
guarantees?
 How to support elasticity, the ability to scale up and down quickly?

◼ Resource management; are self-organization and self-management

the solution?

◼ Security and confidentiality; major concern.

◼ Addressing these challenges provides good research

opportunities!!

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 Delivery models
Software as a Service (SaaS) Deployment models
Platform as a Service (PaaS) Public cloud

Infrastructure as a Service (IaaS) Private cloud

Community cloud
Hybrid cloud

Cloud computing
Infrastructure
Distributed infrastructure
Defining attributes
Resource virtualization
Massive infrastructure
Autonomous systems
Utility computing. Pay-per-usage
Resources
Accessible via the Internet
Compute & storage servers
Networks Services Elasticity

Applications

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Cloud delivery models

◼ Software as a Service (SaaS)

◼ Platform as a Service (PaaS)

◼ Infrastructure as a Service (IaaS)

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Software-as-a-Service (SaaS)
◼ Applications are supplied by the service provider.
◼ The user does not manage or control the underlying cloud
infrastructure or individual application capabilities.
◼ Services offered include:
 Enterprise services such as: workflow management, group-ware and
collaborative, supply chain, communications, digital signature, customer
relationship management (CRM), desktop software, financial
management, geo-spatial, and search.
 Web 2.0 applications such as: metadata management, social
networking, blogs, wiki services, and portal services.
◼ Not suitable for real-time applications or for those where data is not
allowed to be hosted externally.
◼ Examples: Gmail, Google search engine.

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Platform-as-a-Service (PaaS)
◼ Allows a cloud user to deploy consumer-created or acquired
applications using programming languages and tools supported by
the service provider.
◼ The user:
 Has control over the deployed applications and, possibly, application
hosting environment configurations.
 Does not manage or control the underlying cloud infrastructure including
network, servers, operating systems, or storage.
◼ Not particularly useful when:
 The application must be portable.
 Proprietary programming languages are used.
 The hardware and software must be customized to improve the
performance of the application.

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Infrastructure-as-a-Service (IaaS)

◼ is the capability to provision processing, storage, networks, and

other fundamental computing resources; The user is able to deploy
and run arbitrary software, which can include operating systems and
applications.

◼ The user does not manage or control the underlying cloud

infrastructure but has control over operating systems, storage,
deployed applications, and possibly limited control of some
networking components, e.g., host firewalls.

◼ Services offered by this delivery model include: server hosting, Web

servers, storage, computing hardware, operating systems, virtual
instances, load balancing, Internet access, and bandwidth
provisioning.
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 Infrastructure as a Service

Presentation

API

Applications

Platform as a Service Data Metadata

Integration and Integration and

Software as a Service middleware middleware

API API API

connectivity

connectivity
Abstraction

Abstraction
connectivity
Abstraction

Core

Core
Core

Hardware Hardware Hardware

Facilities Facilities Facilities

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The Three delivery models of Cloud Computing

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Cloud activities

◼ Service management and provisioning including:

 Virtualization.
 Service provisioning.
 Call center.
 Operations management.
 Systems management.
 QoS management.
 Billing and accounting, asset management.
 SLA management.
 Technical support and backups.

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Cloud activities (cont’d)

◼ Security management including:

 ID and authentication.
 Certification and accreditation.
 Intrusion prevention.
 Intrusion detection.
 Virus protection.
 Cryptography.
 Physical security, incident response.
 Access control, audit and trails, and firewalls.

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Cloud activities (cont’d)

◼ Customer services such as:

◼ Customer assistance and on-line help.
◼ Subscriptions.
◼ Business intelligence.
◼ Reporting.
◼ Customer preferences.
◼ Personalization.
◼ Integration services including:
◼ Data management.
◼ Development.

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NIST cloud reference model
Carrier

Service
Consumer Service Provider Broker

Service Layer Service

Management Intermediation
SaaS
S P
PaaS
IAAS
Business e r
Auditor support
IaaS c i
Security
u v
Aggregation

audit Resource r a
abstraction and Provisioning i
control layer c
Privacy t y
impact audit Physical resource
y
layer Arbitrage
Portability/
Hardware Interoperability
Performance
audit
Facility

Carrier

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Ethical issues
◼ Paradigm shift with implications on computing ethics:
◼ The control is relinquished to third party services.
◼ The data is stored on multiple sites administered by several
organizations.
◼ Multiple services interoperate across the network.
◼ Implications
◼ Unauthorized access.
◼ Data corruption.
◼ Infrastructure failure, and service unavailability.

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De-perimeterisation
◼ Systems can span the boundaries of multiple organizations and cross
the security borders.

◼ The complex structure of cloud services can make it difficult to

determine who is responsible in case something undesirable happens.

◼ Identity fraud and theft are made possible by the unauthorized access
to personal data in circulation and by new forms of dissemination
through social networks and they could also pose a danger to cloud
computing.

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Privacy issues

◼ Cloud service providers have already collected petabytes of

sensitive personal information stored in data centers around the
world. The acceptance of cloud computing therefore will be
determined by privacy issues addressed by these companies and
the countries where the data centers are located.

◼ Privacy is affected by cultural differences; some cultures favor

privacy, others emphasize community. This leads to an ambivalent
attitude towards privacy in the Internet which is a global system.

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Cloud vulnerabilities

◼ Clouds are affected by malicious attacks and failures of the

infrastructure, e.g., power failures.

◼ Such events can affect the Internet domain name servers and
prevent access to a cloud or can directly affect the clouds:
◼ in 2004 an attack at Akamai caused a domain name outage and a
major blackout that affected Google, Yahoo, and other sites.
◼ in 2009, Google was the target of a denial of service attack which
took down Google News and Gmail for several days;
◼ in 2012 lightning caused a prolonged down time at Amazon.

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