Graphic Designer Sample Proposal
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15 pages long and is written using these Proposal Pack chapters:
Cover Letter, Title Page, Table of Contents, Cost Summary, Process Summary, Needs
Assessment, Project Deliverables, Scheduling, Responsibilities, Style, About Us,
Portfolio, Testimonials, Back Page
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Read this article for more help - How to Write a Graphic Design Business Proposal
Melody Weaver
VP, Marketing
Brite Environmental Consulting
1200 Newmarket Avenue
Colorado Springs, CO 80903
Ms. Weaver,
Thank you for your query about the process and costs involved in creating a corporate
logo and associated print materials for your company. I’m pleased to present our
proposal here.
Nu-Gen Graphic Design specializes in developing distinctive logos and designs for
organizations of all kinds—from nonprofits to giant corporations with dozens of
subsidiaries. More than 140 of our logos are currently in use around the globe.
We are confident that we can design a logo that will represent your company and boost
your image, too.
After reviewing the enclosed proposal, please call with any revisions you may have for
the project. We look forward to working with you.
Thank you for your consideration and for putting your trust in Nu-Gen Graphic Design.
Sincerely,
Antonio Coleman
Business Development Manager
Nu-Gen Graphic Design
555-555-5555
acoleman@[Link]
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PROPOSAL
Graphic Design for Brite Environmental Consulting
Prepared for: Melody Weaver
VP, Marketing
Prepared by: Antonio Coleman
Business Development Manager
TABLE OF CONTENTS
Needs Assessment .............................................................................................................................2
Project Deliverables............................................................................................................................ 3
Scheduling ............................................................................................................................................ 4
Responsibilities ....................................................................................................................................5
Style ....................................................................................................................................................... 7
Cost Summary......................................................................................................................................8
Process Summary ...............................................................................................................................9
About Us ............................................................................................................................................. 10
Portfolio ................................................................................................................................................ 11
Testimonials ....................................................................................................................................... 12
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NEEDS ASSESSMENT
Nu-Gen Graphic Design has identified the following needs for Brite Environmental
Consulting.
Needs
Brite Environmental Consulting needs a unique logo to represent its state-of-the-art
business identity, and new brochures, stationery, and business cards for use in its
correspondence.
Market
Having a unique and easily recognizable logo and associated graphic elements will
make Brite Environmental Consulting services easier to find and identify within their
marketing niche. A distinctive logo can also elicit a positive “feel” from potential
customers and attract new business.
Solution
Nu-Gen Graphic Design has a decade of expertise in developing logos and identities
for all types of businesses. We want to be your partner in branding your company.
Working in consultation with you, we will design a unique logo as well as designing
and printing business cards, stationery, and advertising brochures. In addition, we
can provide consultation on web site design and on future projects such as printed
advertising fliers or online ads.
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PROJECT DELIVERABLES
The following is a complete list of all project deliverables identified by Nu-Gen Graphic
Design.
Corporate Logo
Because all other branding elements (company colors, stationery headers,
website design, etc.) stem from the logo, it is our foremost goal to work with you
to deliver a distinctive logo to represent your organization. We will share with you
the final graphic file of your logo so that you can easily use it on web sites or
wherever you wish.
Business Card Design and Printed Cards
After the logo is finalized, we will design distinctive business cards for your
employees, and have them printed and delivered to you.
Brochure Design and Printed Copies
Working with copy writers you designate, Nu-Gen Graphic Design will design and
layout a general advertising brochure. We will oversee the printing and delivery
of brochure copies to your corporate headquarters.
Optional Service: Website Consultation/Design
Our designers are also available to consult with your programmers / IT team to
design and implement a new company web site.
Notes
Brite Environmental Consulting and Nu-Gen Graphic Design are equal partners in this
endeavor. Our goal is to create a corporate identity that works for you. Please see
the Process Summary and Responsibilities page to understand the process we
propose to use.
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SCHEDULING
The following is our projected schedule:
Schedule for Design Services Start Date Duration
Contract Signed May 19 1
Schedule Determined May 19 1
Initial Payment to Nu-Gen Graphic Design May 19 1
Initial Meeting and Brainstorm Session June 4 1
Development of Logo Ideas June 5 15
Presentation and Selection of Logo Ideas June 20 1
Design and Layout of Business Cards and Brochures June 21 22
Final Approval of Business Cards and Brochures July 13 1
Printing Business Cards and Brochures July 14 11
Delivery of Business Cards, Brochures and Logo File July 25 1
Final Payment to Nu-Gen Design Services August 4 1
Notes
This timely completion of this schedule requires the participation of both Nu-Gen
Graphic Design and Brite Environmental Consulting. Please review the
Responsibilities page to ensure that we accurately coordinate our personnel
schedules.
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RESPONSIBILITIES
The following are the responsibilities and duties of Nu-Gen Graphic Design and Brite
Environmental Consulting in our graphic design project. Efficient completion of the
project requires the coordination and interaction of both parties.
The items below are the same steps shown on the Schedule page of this proposal.
Contract Signed, Schedule Determined, Initial Payment to Nu-Gen Graphic Design –
May 19
Nu-Gen Graphic Design has already delivered a proposed contract and schedule
and payment terms to Brite Environmental Consulting for approval.
Brite Environmental Consulting should review the contract, schedule, and
payment terms, and approve or suggest changes for approval by May 19.
Initial Meeting and Brainstorm Session – June 4
Nu-Gen Graphic Design designers will attend this meeting with several directions
in mind, make suggestions, and listen to Brite Environmental Consulting
personnel’s ideas and concerns, taking notes to be followed during the logo
design process.
Brite Environmental Consulting personnel should bring samples of logo styles the
organization likes to give Nu-Gen Graphic Design designers a definite direction.
Samples of logos that are actively disliked are also welcome.
Development of Logo Ideas – 2 Weeks
Nu-Gen Graphic Design designers will work to produce three distinctive logo
designs from which Brite Environmental Consulting personnel can choose.
Presentation of Ideas and Selection of Logo – June 20
Nu-Gen Graphic Design designers will present three logo designs to Brite
Environmental Consulting and take notes on any changes needed to finalize the
design.
Brite Environmental Consulting personnel should be prepared to select a final
logo at this time. Our contract terms and schedule allows for only minimal
changes at this point.
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Design and Layout of Business Cards and Brochures - June 21 (3 Weeks)
In consultation with Brite Environmental Consulting writers or other designated
personnel, Nu-Gen Graphic Design designers will design and layout business
card templates and a general six-panel advertising brochure.
Brite Environmental Consulting personnel or their subcontractors must deliver the
final content (text and graphics) for business cards and brochure on June 21, and
work with Nu-Gen Graphic Design personnel to finalize layout of these products.
Final Approval of Business Cards and Brochures – July 13
Nu-Gen Graphic Design designers will make any final changes needed prior to
July 13.
Brite Environmental Consulting personnel should be prepared to sign off on
business card and brochure layouts at this time.
Printing Business Cards and Brochures – July 14
Nu-Gen Graphic Design designers will make arrangements for and oversee the
printing of these materials.
Delivery of Business Cards and Brochures – July 25
Nu-Gen Graphic Design personnel will check print results and after all printing
has been completed and approved, deliver products and logo files to Brite
Environmental Consulting.
Brite Environmental Consulting personnel will accept delivery and sign off on final
payment to Nu-Gen Graphic Design
Final Payment to Nu-Gen Graphic Design – August 4
Brite Environmental Consulting delivers payment to Nu-Gen Graphic Design on or
before August 4 to complete the project. Thank you!
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STYLE
Style is important. The style and design of corporate logos and associated materials sets
the tone for business discussions and often has an effect on public opinion. We’d like to
call your attention to the following style elements you should consider.
Color
The most obvious color scheme for an environmental consulting firm would
probably be green. But while green inspires trust and is considered a soothing
color, it’s not the most dynamic choice for a corporate design. We suggest that
you check out the logos of your competitors and partners and see which color
combinations suggest the feel you want for your logo. Also, please consider
whether you will want to print your new logo on a variety of background colors or
always display it on a neutral background.
Shape
Do you want a confined shape, such as a tight circle, square, or triangle? Or
would you prefer a “looser” shape, with waves or irregular lines that can suggest
movement and “flow”? A confined shape can convey an image of stability and
trustworthiness, but a looser image can seem more modern and versatile.
Images
Do you need a specific image incorporated into your logo? For example, do you
need a tree, a bird, an ocean wave?
Text
What words need to be incorporated into your logo? For example, do you want
your complete company name? Do you want a tag line to always appear with
your logo? What style of font do you prefer?
Feel
What sort of “feel” do you want for your logo? Whimsical? Soothing? Serious? We
suggest that you come up with three adjectives you’d like your clients to use
when describing your organization.
Summary
Nu-Gen Graphic Design has designed logos for organizations that run the gamut
from law firms to rock bands. We value your input because we want to design the
perfect logo to represent your unique organization.
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