MASTER OF BUSINESS ADMINISTRATION

SEMESTER I
Course Title: Accounting For Managers
Course Objectives: The purpose of this course is to facilitate an understanding about accounting
as an information system and also the language of the business. The course is design in away so
as to familiarize the participants with various financial tools and techniques that will facilitate the
participants in enhancing their analytical power to make rational decisions related to business.
Course Contents/Syllabus:
Module I : Introduction to Financial Accounting
Nature of Accounting, Branches of Accounting, Types of ownership- Capital Structure , GAAP-
Concepts and Conventions, Accounting Cycle, Recording of transactions: journalizing, ledger
posting, preparation of Trial Balance.
Module II : Preparation of Financial Statements
Preparation of Companies Financial Statements: as per Revised Schedule III Income Statement
Balance Sheet Accounting for Depreciation, Accounting for Dividend and Retained Earnings,
Statement of changes in equity.
Module III : Analysis of Financial Statements
Comparative Financial Statement: Trend Analysis, Inter Firm Comparison Common Size ,Ratio
Analysis and Cash flow Statement as Per AS-3.
Module VI: Introduction to Cost & Management Accounting
Cost Classification, Preparation of cost sheet. Marginal Costing and Cost Volume Profit Analysis,
Valuation of Inventory, Variance Analysis – Material and Labour Budgeting-Fixed & Flexible
Module V Latest Development Trends & Practices
Introduction to financial Software for analysis: Excel and Prowess , Human Resource Accounting
,Inflation Accounting IFRS Framework,.
Text:

• Horngren T Charles 2012, Introduction to Financial Accounting,9th Ed, Pearsons

Education
References:

• Narayanaswamy R 2014, Finanacial Accounting – A Managerial Perspective,5th

Ed,Prentice Hall of India.
• Maheshwari S N and S K Maheshwari 2013, Accounting for Management,3rd Ed,Vikas
Pub. House.
• Tulsian, P.C 2013, Financial Accounting, Tata McGraw Hill.
Course Title: MANAGERIAL ECONOMICS
Course Objective: To familiarize the students with theoretical concepts of modern Economic
Analysis so that they can use these as inputs in managerial decision making process. Emphasis
would be laid on the understanding of key economic variables both at micro and macro level which
influence the business operations and strategies of the firm and the business environment under
which they operate.
Course Contents/Syllabus:
Module I: Theory of demand and supply
Nature and scope of economic analysis: its relevance for a managerial decision making, Demand
analysis: nature of demand for a product- individual demand and market demand, demand by
market segmentation. Demand function and determinants of demand. Supply function:
determinants of supply of a product, law of supply. Elasticity of supply. Concept of elasticity of
demand- income, cross, price and advertizing elasticity. Theorems on the price elasticity of
demand. Applications of the concept of price elasticity of demand in business decisions. Demand
forecasting-- need for forecasting and techniques of forecasting.
Module II: Theory of production and cost
Production analysis: production function-- neo-classical, Cobb- Douglas, Leontief. Least cost
combination of inputs for a firm. Concept of an isoquant-- smooth curvature and right angle.
Returns to scale and returns to a factor. Expansion path of a firm. Cost Analysis: Costs relevant
for management decision making. Economies of scale: Internal and External ,Cost Function: Cost
and output relationship. Short Run and Long run. An Analysis of the Objectives of a Business
Firm: Profit Maximization Model, Baumoul’s Sales Maximization Model, Marris’s Model Of
‘Managerial Enterprise' Williamson’s Model Of 'Managerial Discretion
Module III: Market structure: price and output decisions
Pricing And Output Decisions – Perfectly Competitive And Monopoly Markets Pricing And
Output Decisions –Under Monopolistically Competitive Market-- Product Differentiation; Price
Discriminating Monopolist; Models Of Oligopolistic Market :Price Rigidity-- The Kinky Demand
Curve Model Interdependence-- The Cournot Model, Price Leadership Models, Cartels And
Collusion
Module IV: Macro Economic Analysis and Business Environment
Economic Policy and Analysis: Macro Economic Variables and Functional Relationships.
Business Environment: An Exogenous Variable. Factors Influencing the Business Environment.
National Income Analysis:. National Income Aggregates. Approaches to National Income
Measurement. Models of Circular Flow of Money- Incorporating Savings, Investment, Foreign
Trade and Government Sector. Models of Income Determination with emphasis on Keynesian
Model. Concept of Investment Multiplier. Factors Influencing Consumption Function- Objective,
Subjective And Structural. Demand and Supply of Money: Transaction, Precautionary and
Speculative Demand for Money; Liquidity Preference Function; Components of Money Supply.
Business Cycles: An Analysis of the Fluctuations in the Level of Economic Activity. Phases of
Business Cycles. Inflation and Deflation: Demand - Pull and Cost -Push Inflation. Impact Of
Inflation On Employment, Price Level And Other Macro Economic Variables An Analysis Of
Policies To Control Inflation. Deflation. Monetary Policy: Objectives of Monetary Policy.
Functions of Central Bank. Credit Policy and Its Implications on the Corporate Sector. Fiscal
Policy: meaning ,objectives and impact on economy. Money Market ,Capital Market and Foreign
Exchange Market
Text Reading:

• Dwivedi DN, Managerial Economics, Vikas Publishing House

• Ahuja HL, Advanced Economic Theory, S.Chand & Sons
• Ahuja HL, Business Economics, S.Chand & Sons
• Chopra PN, Managerial Economics, Kalyani Publishers.
• Gupta, G.S. 2006, Managerial Economics, 2nd Edition,Tata McGraw Hill
• Peterson, H.C and Lewis, W.C. 2005, Managerial Economics, 4th Edition, Prentice Hall
of India
References:

• Adhikari M., Managerial Economics, Excel Books.

• Peterson H. & W. Chris Lewis, Managerial Economic Analysis and Cases, Pearson
Education.
• Varshney, R. Land Maheshwari, 1994 Manageriaql; Economics, S Chand and Co.
• Koutsoyiannis, A. Modern Economics, Third Edition.
Additional Reading:

• R Ferguson, R., Ferguson, G.J and Rothschild, R.1993 Business Economics Macmillan.
Any other Study Material:

• Chandra, P.2006, Project: Preparation Appraisal Selection Implementation and Review,

6th Edition, Tata McGraw Hill.

Course Title: Marketing Management

Course Objectives:
The course focuses on formulating and implementing marketing management strategies and
policies, a task undertaken in most companies at the strategic business unit level. The marketing
management process is important at all levels of the organization. The course will thus provide
the students with a systematic framework for understanding marketing management and its 4P’s
strategy. Accordingly, the course emphasizes the following:

• Primary and changing perspectives on marketing management in the New Economy.

• The impact of interactive media on marketing management.
• Applied marketing management and strategy, domestic and global.
• An international focus in developing marketing management and its strategies
Course Content/Syllabus:
Module I: Understanding Marketing in New Perspective
Marketing Management Defined. Customer Value and Satisfaction, Philosophies of Marketing
Management. Difference between marketing and Selling, Relationship marketing, Social
marketing. Strategic Planning in marketing, formulating the marketing plan.
Module II: Analyzing Consumers & Selecting Markets
Consumer Behaviour-Defined. The factors influencing consumer behaviour. The stages in the
buying process, the buying decision making process. Factors effecting the buying decision;
Adoption process. Market Segmentations, Levels of Market Segmentations, Patterns, Procedures,
Requirement for Effective Segmentation. Evaluating the Market Segments. Targeting the Market
Segments. Developing a Positioning Strategy
Module III: Managing Product Strategies
Products and Services Defined. Classification of products. New Product development, stages of
New Product Development. Packaging and Labeling. Product mix decisions and line management.
Length, width and depth of a line, Line analysis, and Brand Management. Product life cycle, stages
in lifecycle and factors affecting each stage. Managing product life cycles.
Module IV: Identifying Pricing Methods and Strategies
Pricing Definition. Setting the price, adapting the price. Initiating and responding the price
changes. Identifying Pricing Strategies.
Module V: Managing Channel Dynamics & Integrated Marketing Communication
Channel functions and flows. Channel design and management decisions. Channel dynamics.
Vertical horizontal and multi-channel marketing systems. Market Logistics decisions. Integrated
Marketing Communication. Marketing Communication Process. Promotion mix, Advertising,
Personal Selling. Sales Promotion, Publicity and Public Relations. Direct Marketing.

Text Reading:

• Kotler, Keller, Koshy, Jha, (2008), Marketing Management– A South Asian Perspective,
Pearson India Pvt.

References:
• Kurtz, (2008) Principles of Marketing, Cengage Learning, India
• S. Neelamegham, (2009), Marketing In India,Vikas publishing house
• Biplo Bose, (2008), Marketing Management, Himalaya Publishing House
• Paul Baines, Chris Fill, Kelly Page, (2009), Marketing, Oxford University Press

Additional Reading:
• Winner (2009), Marketing Management, Pearson India Pvt.
 • William L. Pride and O.C. Ferrell, (1993) Marketing Concepts and Strategies, Boston,
Houghton Mifflin
• Czinkota and Kotabe, (2007) Marketing Management, Cengage Learning, India
• Evans, (2008), Marketing Management, Cengage Learning, India
• Rajan Saxena, (2010), Marketing Management, Tata McGraw Hill

Any Other Study Material:

• Journal of Consumer Research
• Journal of Marketing
• Journal of Marketing Research

Course Title: STATISTICS FOR MANAGEMENT

Course Objectives:
The objective of this course is to give students, a conceptual introduction to the field of Statistics
and its applications and to develop the understanding of various statistical tools used for decisions
making and how each applies to and can be used in the business environment. The focus on
interpretation rather than computation develops competencies that will aid students in their future
careers as managers.

Course Contents/Syllabus:
Module I Introduction
1. Statistical thinking and analysis ;
2. Statistics defined; Types of statistical methods - Descriptive and inferential statistics;
Importance and scope of statistics ;.
3. Scales of measurement;
4. Basic statistical concepts: population and sample.

Tabular and Graphical Descriptive Techniques using MS Excel:

1. Bar chart, Pie Chart, Histogram, Frequency Polygon, Ogive, Pareto Chart.
2. Stem-and-leaf display, Cross tabulations, Scatter plot and Trend line.

Numerical Measures
1. Arithmetic Mean, Median and Mode.
2. Partition Values- Quartiles, and percentiles.
3. Measures of Variability: Range, IQR; Variance, Standard Deviation, Coefficient of
variation.
4. Use of MS Excel for Numerical Measures

Module II Probability and Probability Distributions

1. Types of events and Algebra of events. Assigning probability to events;
2. Joint, Marginal and Conditional Probability.
 3. Probability Rules; complement Rule, Multiplication Rule, Addition Rule, Bayes’
Theorem.
Probability Distributions:
1. Mean or Expected value of random variable.
2. Variance and Standard Deviation of random variables.
3. Binomial Probability Distribution, Poisson Probability Distribution and Normal
Probability Distribution.
4. Using MS Excel for computation of Binomial, Poisson and Normal probabilities.
Module III Sampling, Sampling Distribution and Estimation
1. Sampling: Basic Concepts, Types of Sampling and Non-Sampling Errors and Precautions,
2. Central Limit Theorem,
3. Sampling Distribution of the mean, Sampling distribution of proportion.
4. Estimation: Types Estimates, Using z Statistic for estimating population mean,
5. Confidence interval for estimating population mean when population SD is unknown,
6. Estimating population mean using t Statistic (small sample case), and Confidence interval
estimation for population proportion.
7. Using MS Excel for confidence interval construction.
Module IV Hypothesis Testing
Fundamental Concepts of Hypothesis Testing:
1. Developing null and alternate hypothesis,
2. Hypothesis testing procedure, the critical value of the test statistic, regions and rejection
and non-rejection,
3. Type I error and Type II error,
4. Level of significance,
5. The confidence coefficient, The power of a test,
6. The p-value approach to hypothesis testing.

Inference about a Population:

1. For single population mean using z-statistic, for single population mean using t-statistic,
hypothesis testing for population proportion.

Inference about Comparing Two Populations:

1. Inference about the difference between two population means –
2. Independent samples and Matched Samples,
3. Inference about the difference between two population proportions, Inference about the
ratio of two population variances.

Analysis of Variance (Analysis and Interpretation of MS Excel Output only):

1. Testing for equality of k- population means,

Chi-Squared Tests:
1. Chi-squared goodness of fit test for mean, and test of independence. Using MS Excel for
Chi-squared test.

Module V Forecasting Techniques

1. Measures of Linear Relationship: covariance, coefficient of correlation.
2. Regression: Model, Estimating the coefficient using least squares method. Assessing the
Model (Analysis and Interpretation of Excel Output only);
3. Standard Error of Estimate, Coefficient of determination,
Time Series Analysis:
1. Variation in Time Series, Numerical application of trend analysis only.
Text Reading:
• Keller, Gerald (2015), Statistics for Management and Economics, Cengage Learning.
• Sharma, J.K. (2014), Business Statistics, Pearson Education India.
• Anderson D.R; Sweeny D.J, Williams T.A (2015), Statistics for Business and
Economics, Cengage learning.

References:
• Levin Richard I., Rubin David S., Siddiqui M.H., & Rastogi S., (2017), Statistics for
Management, Pearson Education India
• Stephen .K.C. (2012), Applied Business Statistics: Text, Problems and Cases. New
York: Harper and Row.
• Ken Black (2012), Business Statistics, Wiley Publication
Course Title: Professional Communication
Course Objectives:
This course aims to equip students with effective oral and written communication. Students will
learn the difference between oral and written communication, and speaking in multicultural
context, conducting and participating in meetings, the correct format of business documents.
Course contents/Syllabus:
Module I: Verbal and Non-verbal communication
Oral Communication: forms, advantages and disadvantages. Written Communication: forms,
advantages and disadvantages. Principles and Significance of Non-verbal communication.
KOPPACT: Kinesics, Oculesics, Proxemics, Paralinguistics, Artifactics, Chronemics, Tactilics
Module II: Social Communication Essentials
Small Talk. Building rapport. Informal Communication: Grapevine-water cooler- Communication
Module III: Cross cultural Communication
Public speaking in multi-cultural context. Culture and context. Ethnocentrism, Stereotyping,
cultural relativism.
Module IV: Meetings
Meetings: Meaning and importance. Purpose of meeting. Steps in conducting meeting. Written
documents related to meeting: Notice, agenda,minutes.
Module V: Report writing
Types of reports. Significance of Report. Report planning. Process of Report writing. Visual Aids
in Report
Module VI: Employment communication
Cover letter. Resume. Participating in a group discussion. Preparation for Interview. Appearing in
Interview
Text and References:

• Krizan, Merrier, Logan and Williams. Effective Business Communication, New Delhi:
Cengage, 2011
• Keyton. Joann. Communication and Organizational Culture. Sage Communications
 SEMESTER II
Course Title: Financial Management
Course Objectives:

• Familiarizing the students with the financial environment of business, especially the
financial markets
• Imbibing knowledge about the decisions and decision variables involved in building the
liability side of balance sheet of the firm
• Developing the analytical skills by associating the tools and techniques with the situation
• Developing skills for interpretation business information and application of financial
theory in financing related decisions
Module I Introduction
A Framework for Financial Decision-Making- Financial Environment, Introduction to Financial
Markets and Financial Instruments Changing Role of Finance Managers, Objectives of the firm,
Time Value of Money and Risk- Return Analysis
Module II Financing Decision
Leverage Analysis (EBIT-EPS analysis) and Computation of Cost of Capital (WACC &WMCC),
Capital Structure Theories- Net Income Approach, Net operating Income Approach, Traditional
approach & Modigliani Miller Model, Trade off Models, pecking order theory. Factors
determining the optimum capital Structure.
Module III Investing Decisions – Capital Budgeting and Working Capital Management
Capital Budgeting - Estimation of Cash Flows, Criteria for Capital Budgeting Decisions Pay back,
ARR, Discounted Payback NPV, IRR, PI, Issues Involved in Capital Budgeting, Risk analysis in
Capital Budgeting – An Introduction
Working Capital Management - Factors Influencing Working Capital Policy, Operating Cycle
Analysis, Management of Inventory, Management of Receivables, Management of Cash and
Marketable Securities, Financing of Working Capital.
Module IV Dividend Decision
Introduction, Factors determining dividend policy, and types of dividend. Theories of Dividend
Decisions- MM Hypothesis, Walter Model, Gordon Model. Forms of Dividends- cash dividend,
Bonus shares, stock split. Dividend policies in practice.
Module V Valuations Concepts
ROI, Economic Value Added, Market Value Added, Shareholders Value Creation.
Text

• Van Horne, J.C. 2012, Financial Management and Policy, 12th Ed., Prentice Hall of India
References:
 • Damodaran, A. 2012, Corporate Finance: Theory and Practice, 2nd Ed., Wiley & Sons..
• Brearly, R. A. and Myers, S. C. 2006, Principles of Corporate Finance, 8th Ed., Tata
McGraw Hill
• Rustagi, R.P. 2012, Financial Management: Theory, Concepts and Problems, Galgotia
Publishing Company.
• Pandey, I.M. 2013, Financial Management, 10th Ed., Vikas Publishing House

Course Title: HUMAN RESOURCE MANAGEMENT

Course Objectives:
The objective of this course is to encourage students to think critically and evaluate the nature
Human Resource Management in order to develop a deeper understanding of implementing the
policies to improve the organizational performance. It will provide an opportunity for students to
engage in Human Resource related skill development.
Course Contents/Syllabus:
Module I : Introduction to Human Resource Management
HR : Meaning and definition , types and recent trends. HRM: Objectives, scope , functions, trends
and practices. Meaning, Concept, Scope of Strategic Human resource management(SHRM). Role
and Responsibilities of the Human Resource Manager. HR Policies and Procedures. HRD
Strategies in Organizations, Business strategy, HRD and performance.
Module II Human Resource Requirements
Concept and objectives of Human Resource Planning, Need and importance of HR Planning,
Stakeholders in HR. Job Analysis – Definition, Process and benefits, Job Design – Definitions,
approaches, job description ,Job Specifications. Talent Acquisition: Recruitment, Selection
Process, Methods – Interview, GD, Tests. On Boarding talent ,Induction and Placement,
Promotion and Transfer
Module III Learning and Development of Human Resources
Learning and Development, Steps of Training Process, Training Need Assessment Program,
Training in a changing technological environment. Career Planning and Development, : Career
Planning process ,Career Development Strategies of companies. Succession Planning, Talent
Management Employee Engagement , Knowledge Management
Module IV Appraising and Managing performance
Personnel Management and Potential Management. Meaning and Objectives of performance
appraisal, Different methods of appraisals, Pay linked with performance, Current trends in
benchmarking of Performance Appraisals. Managerial Competencies, Competency Mapping
Module V Compensation Management and Incentives
Objectives and Principles of compensation ,Components of compensation, Designing and
administration of wage and salary structure, International Compensation Incentives, Financial and
Non Financial Incentives,Group and Individual Incentives
Module VI Employee Relations
Concept and Objective of industrial relations ,Role of management in industrial relations. Trade
Unions – Their meaning , Need and Function.Workers Participation in Management. Laws related
to Industrial Relations. Labour Welfare and Social Security, Employee Health and Safety.
Emerging trends in IR
Module VII Future of Work Place :Emerging Trends in HR in the New Millennium
CSR , Green HR. Human Resource Information System (HRIS), HR Audit ,IHRM and emerging
issues. Balance of life. HR Analytics , HR and Artificial Intelligence
Text:

• Kapoor Shikha (2015) Human Resource Management ( Text and cases) Taxmann
Publishers https://www.taxmann.com/bookstore/academic/human-resource-
management.aspx
• Dessler G (2005).Human Resource Management Pearson Education, India

References:

• Snell S and Bohlander G (2007). Human Resource Management, Cengage Learning

(Thomson Learning).
• Aswathappa. K, (2005),Human Resource Management- Text & Cases, Tata McGraw
Hill, New Delhi
• Mathis R L and Jackson J H (2006). Human Resource Management, Cengage Learning
(Thomson Learning).
• Rao VSP(2007) Human Resource Management. Text & Cases Excel Books
Websites:

• www. citehr.com
• www.shrm.com
• www. Mbaskool.com
• www.hrdnetwork.org
Course Title: Legal Aspects of Business

Course Objectives:

This course aims to develop in the student an understanding of the core principles of the laws that
regulate business organisations. Course would develop the independent and individual skills
needed for students to take their knowledge further, and to apply it in practice in industry, or
business environment.

Course Contents/Syllabus:
Module I: Commercial Laws
Indian Contract Act: Definition of contract, Nature and kinds of Contracts, essentials elements and
types of a contract, Formation of a contract, performance of contracts, breach of contract and its
remedies. Principles Governing Capacity of Parties and Free Consent, Legality of Objects,
Performance and Discharge of Contract, Breach of Contract and its Remedies, Quasi contracts,
Special contracts of Bailment and Pledge, Indemnity and Guarantee, Contract Of Agency: Nature
of agency, Creation and types of agents, Authority and liability of Agent and principal: Rights and
duties of principal and agents, termination of agency.
Sale of Goods Act, 1930: Sale and Agreement to Sell, Hire Purchase – Pledge – Mortgage –
Hypothecation Lease. Goods – Different types of Goods, Passing of Property in Goods, Conditions
and Warranties, Doctrine of Caveat emptor, Rights of an unpaid Seller.
Negotiable Instruments Act, 1882: Meaning of Negotiability and Negotiable Instruments, Nature
and requisites of negotiable instruments, Types of negotiable instruments, Cheques Bill of
Exchange and Promissory Note –liability of parties, holder in due course, special rules for Cheque
and drafts, Crossing of Cheques – Endorsement – Dishonour of Cheques, discharge of negotiable
instruments.
Module II Partnership
Indian Partnership Act 1932: Meaning and definitions, Registration of partnerships, Types of
partners, Dissolution,
Limited Liability Partnership Act, 2008– Meaning & definitions, Meaning of designated partner,
Registration of LLP, Conversion into LLP, Dissolution
Module III Companies Act 2013
Companies Act, 2013-Meaning and types of companies, Formation of a company, Incorporation
of companies-Memorandum and Articles of Association, Securities Regulation- Share Capital and
Shareholders, Prospectus, Issue of Shares and Raising of Capital, Buy Back of Shares, Debentures,
Company Meetings and Proceedings, Powers, Duties, Liabilities of Directors, Merger and
Amalgamation and Winding up of Company, MCA21, Corporate Governance and SEBI-
Objectives and Functions
Module IV Consumer Protection Act 1986
Consumer Rights, Procedures for Consumer Grievances Redressal, Types of consumer Redressal
Machineries and Forums.
Module V Miscellaneous Themes
Introduction of IPR – Overview of Law & Procedure relating to Copy rights, Trade marks, Patent
Act, Infringements.
Information Technology Act 2008- Scope , Applicability and penal provisions

Text & References:

• N.D Kapoor, Elements of Mercantile Law, Sultan Chand & Company, India, 2006.

• Akhileshwar Pathak, Legal Apects of Business, Tata Mc Graw Hill, India, 2009.

• P.K Goel, Business Law for Managers, Biztantra Publishers, India,2008.

• P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd., India, Fourth Edition, 2008.

• Dr. Vinod, K. Singhania, Direct Taxes Planning and Management, 2008.

• Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, Cengage
Learning, 2008.

• Balachandran V., Legal Aspects of Business, Tata McGraw Hill, 2012

• Daniel Albuquerque, Legal Aspect of Business, Oxford, 2012

• Ravinder Kumar– Legal Aspect of Business.– Cengage Learning, 2nd Edition-2011.

Course Title: Business Research Methods

Course Objectives:
• To understand the way in which advanced research can be conducted
• To gain theoretical knowledge and the skill set to address all aspects of creating, managing,
processing and converting data to knowledge.
• To develop practical knowledge and skills to understand and carry out research projects as
per current Industry 4.0

Course Contents/Syllabus:
Module I : Nature and Scope of Research Methodology
Types of research; Research process and steps in conducting research; Approaches of research:
deductive, Inductive, qualitative and quantitative; Planning a research project: Problem
identification and formulation. Research Design: Exploratory, Descriptive and Experimental.
Module II: Research Methods and Data Collection Technique
Research modelling: Types, and Stages; Data collection methods: Survey, Observation and
Questionnaire ; Questionnaire Design: Steps in constructing a questionnaire, Types of questions,
Attitude measurement ; Scaling techniques; Sampling Plan: Sampling frame, sample selection
methods, sample size; Sampling and non-sampling errors; Editing, tabulating and validating of
data.
Module III Data Analysis Techniques
Descriptive statistics, Review of hypothesis testing procedures: Parametric tests (z-test, t-test, and
F-test, Correlation) and Non-parametric test(Chi-square test). Factor Analysis; Data Analysis:
Introduction to statistical software SPSS 21.0
Module IV : Inferential Statistics and Prescriptive analytics
Challenges for big data analytics, Machine Learning: Introduction and Concepts, Regression :
Ordinary Least Squares, Ridge Regression, Lasso Regression, K Nearest Neighbors Regression,
Logistic Regression & Classification Tree ,Clustering, Unsupervised Learning ,Creating data for
analytics through designed experiments, Creating data for analytics through Active learning,
Creating data for analytics through Reinforcement learning
Module V Field Project and Report Writing
Pre-Writing considerations, Different ways of writing Literature Review, Research report
components, Common Problems encountered when preparing the Research Report, Presenting
research report.
Text Reading:

• Cooper D R, Schindler P S and Sharma J K (2012) ; Business Research Methods, McGraw

Hill Education
• Zikmund William G; Business Research Methods, Thomson South- Western
• Business Analytics: The Science of Data-Driven Decision Making, U Dinesh Kumar,
ISBN: 9788126568772, 736 pages
• Naresh Malhotra (2007); Market Research, Prentice Hall of India
References:

• Bryman and Bell; Business Research Methods, Oxford University Press

• Multivariate Data Analysis, Joseph F. Hair Jr. William C. Black, Barry J. Babin Rolph E.
Anderson, Seventh Edition
• Hastie, Trevor, et al. The elements of statistical learning. Vol. 2. No. 1. New York:
springer, 2009.

Course Title: Conflict Resolution & Management

Course Objective:
This course aims at imparting an understanding of:
• To develop an understanding the concept of stress its causes, symptoms and consequences.
• To develop an understanding the consequences of the stress on one’s wellness, health, and work
performance.
• Enhancing personal effectiveness and performance through effective interpersonal
communication
• Enhancing their conflict management and negotiation skills
Course Contents:
Module I: Conflict Management
Meaning and nature of conflicts. Types of Conflict. Styles and Techniques of conflict
management. Conflict management and interpersonal communication
Module II: Behavioural & Interpersonal Communication
Importance of Interpersonal Communication. Rapport Building – NLP, Communication mode.
Steps to improve interpersonal communication. Meaning and Nature of Behavioural
Communication. Relevance of Behavioural Communication
Module III: Relationship Management for Personal and professional Development
Importance of relationships. Maintaining healthy relationships. Communication Styles. Types of
Interpersonal Relationships
Module IV: Stress Management
Understanding of Stress & GAS Model. Symptoms of Stress. Individual and Organizational
consequences with special focus on health. Healthy and Unhealthy strategies for stress
management. Social support for stress management and well being. Stress free, Successful and
Happy Life
Module V: Conflict Resolution & Management
Conflict Resolution Strategies. Ways of Managing Conflict (Healthy & Unhealthy). Impact of
Conflict Resolution & Management.
Module VI: End-of-Semester Appraisal
Viva - Voce based on personal journal. Assessment of Behavioral change as a result of training.
Exit Level Rating by Self and Observer
Suggested Readings:
• Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships:
Third Edition, Allyn and Bacon
• Julia T. Wood. Interpersonal Communication everyday encounter
• Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1st Edition
Cassel
• Goddard, Ken: Informative Writing, 1995 1st Edition, Cassell
• Harvard Business School, Effective Communication: United States of America
• Foster John, Effective Writing Skills: Volume-7, First Edition 2000, Institute of Public Relations
(IPR)
• Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.
 SEMESTER III
Core Subjects
Course Title: Strategic Management
Course Objectives:
With growing competition and rapid technological innovations, selection and implementation of
a suitable Business Strategy has assumed a vital importance for survival and growth of the business
enterprise. This course has been designed to help students understand the concept of strategy and
strategic management process.

• The course will equip students to develop a good understanding of evolving business
environment and how it influences strategic analysis and strategy formulation.
• It will further enable students to undertake strategic analysis and make the right strategic
choice to gain sustained competitive advantage.

Course Contents/Syllabus:

Module I : Introduction to Strategic Management

Introduction to the concepts of Strategy and Strategic Management, Evolution of Strategic
Management and overview of Strategic Management Process. Classification and levels of
Strategy. Strategic Intent : Concept of Vision and Mission. Business Ethics & Corporate Social
Responsibility
Module II: Strategic Analysis
External Environmental Analysis. Industry Analysis using Porter’s 5 Forces Model. The VUCA
Environment. Environmental Threat and Opportunity Profile (ETOP). Value chain Analysis.
Strategic Advantage Profile (SAP). Resource Based View of the Firm-VRIO Framework. Scenario
Analysis. SWOT Analysis and TOWS Matrix
Module III: Strategic Choice
Corporate Strategies. Making Strategic Choices using Strickland’s Grand Strategy Selection
Matrix, Portfolio Analysis using BCG and GE Nine Cell Matrix. Ansoff’s Product Market Matrix.
Choosing Generic Business Strategies using Porter’s Model of competitive advantage. Functional
Strategies
Module IV: Industry Structures & Market Strategies
Industry Structures and Lifecycle Stages. Marketing Warfare and Dominance Strategies.
Advantages and Disadvantages of Defensive and Offensive strategies. Innovation as Blue Ocean
Strategy.
Module V: Strategy Implementation & Control
Resource Allocation and Organization Structure. Integration between various levels of strategy.
Measuring performance using Balanced Score Card. Use of Big Data for Balanced Score Card.
Problems in measuring performance and establishing strategic controls.
Text & Reference Books:
• Wheelen and Hunger,(2010), Concepts in Strategic Management and Business Policy,
Pearson. – 13th Edition (2013)
• Azhar Kazmi, (2008), Strategic Management and Business Policy, McGraw Hill – Third
Edition(2012)
• Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.- Sixteenth
Edition (2011)
• Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian
Perspective, Cengage Learning- Ninth Edition(2012)
• N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford University
Press – First Edition – Second Impression (2012)

Journals

• International Business Review

• Journal of World Business
• International Journal of Strategic Management
• Harvard Business Review
• Strategic Management Journal
• California Management Review
• McKinsey Quarterly

Specialization Subjects
Course Title : Consumer Behavior
Course Objectives:
The purpose of this course is to understand current theoretical and methodological approaches to
various underlying aspects of consumer behaviour and consumer research. The course aims at
developing the individual's knowledge about underlying psychological processes that drive human
consumption. The course also strives to provide awareness regarding theoretical and technological
advances in consumer research and psychological science and its application in developing
consumer insight.
Course Content/Syllabus:
Module I: Research in Consumer Behaviour
Introduction to Consumer Behaviour (Interdisciplinary Influences). Research Questions,
Hypotheses, and Predictions. Conducting Literature Reviews. Choosing a Method in Consumer
Behaviour Research Methods: Surveys, Focus Groups, Interviews, Storytelling, Experiments,
Observations and Ethnographic Research, Netnography
Module II: Learning, Attitude & Perception
Behavioural Learning Theories & Cognitive Learning Theory. Marketing Applications of
Classical Conditioning & Instrumental Conditioning Principles. Encoding, Storage and Retrieval
of Information in memory building. Understanding Behavioural Outcomes of Habit Formation
and Nostalgia. Shaping Consumers’ Attitudes Towards Brands. Brand Attitude Structure: The
Consistency Principle; Self-Perception Theory ;Social Judgment Theory; Balance Theory.
Attitude Models ; Changing Attitudes. Factors Influencing Consumer Perception. Sensory
Thresholds and Sensory Discrimination. Attention: Perceiving Through 5 Sense Organs (Vision
,Hearing , Taste, Smell and Touch). Stimulus Organisation. Interpretation Biases
Module III: Motivation, Personality & Values
Consumer Motivation. Goals and Emotions. Consumer Involvement. Consumer Personality
(Freudian Theory ,Neo-Freudian Theories and Trait Theory). Addictive Consumption. Brand
Personality. Self-Concept, Desired and Undesired Selves, Gender and the Self. Psychographics.
Values and Consumer Behaviour
Module IV: External Influences
Culture and Subculture. Reference Groups- Conformity and Independence, Leadership, Social
Power. Social Class Influences on Consumer Behaviour. The Household Lifecycle and Marketing
Strategy. Family Decision Making- Roles, Intergenerational Influences, Power and Gender
Dynamics
Module V: Consumer Decision Making
Problem Recognition & Information Search. Judgment and Decision Making Based on High &
Low Effort. Influence of Retailing Cues on Shopping Perceptions and Behaviour. Post-Decision
Dissonance and Regret . Product Disposal
Module VI: New Technologies & Consumer Behaviour
Impact of new Technologies on Consumer Adoption - Smart Devices, Wearable Gadgets.
Ecommerce & Mcommerce. Online Social Networks and Brand Communities. The Digital Self.
Ownership and the Sharing Economy Artificial Intelligence and Consumer Behaviour
Text Reading:

• Solomon, M., Russell-Bennett, R., & Previte, J. (2012). Consumer behaviour. Pearson
Higher Education AU.
• Schiffman, L., O'Cass, A., Paladino, A., D'Alessandro, S. and Bednall, D., 2010. Consumer
behaviour.
• Quester, P., Neal, C., Pettigrew, S., Grimmer, M. R., Davis, T., & Hawkins, D. (2007).
Consumer behaviour: Implications for marketing strategy. McGraw-Hill.
• Blackwell, R. D., Engel, J. F., & Talarzyk, W. W. (1993). Contemporary cases in consumer
behavior. Dryden Press.
• Howard, J. A. (1977). Consumer behavior: Application of theory (Vol. 325). New York:
McGraw-Hill.
• Edwards, W., & von Winterfeldt, D. (1986). Decision analysis and behavioral research.
Cambridge University Press, 604, 6-8.
• Bryman, A. (2003). Quantity and quality in social research. Routledge.
 • Anzul, M., Ely, M., Freidman, T., Garner, D., & McCormack-Steinmetz, A. (2003). Doing
qualitative research: Circles within circles. Routledge.

Course Title : Product and Brand Management

Course Objectives:
In congruence with the aim of marketing to convert a commodity into an identifiable product and
to a subsequent brand, the course involves the objective of imparting comprehensive
understanding of the process of product strategy and the fundamentals of building, measuring, and
managing a brand. The course will provide students with a knowledge and insight into managing
product-markets and building brand equity involving managing brands within the context of other
brands, as well as managing brands over multiple categories, over time, and across multiple market
segments.
Syllabus:
Module I Introduction to Product Management
The Process of PBM Product Strategy as an element of competitive strategy Defining Competitive
set Category Attractiveness Analysis Competitor Analysis, Customer Analysis
Module II New Product Development and PLC
Process of Strategic Product Creation and Innovation New Product Ideation, Product Testing New
Product Forecasting and Adoption Product Strategy over Life Cycle Linking Strategy to Product
Portfolio
Module III Introduction to Brand and Brand Management
Brand as a Genetic Programme The Product and the Brand Strategic Brand Management Process
Concept of Brand Equity, Brand Identity & Positioning
Module IV Designing & Implementing Brand Marketing Programs & Strategies
Using Brand Elements & Brand Associations to build Equity Brand Extension Brand Architecture
and Multi Brand Portfolios Designing Branding Strategy Brand Turnaround and Rejuvenation
Managing Global Brands
Module V Brand Equity Measurement and Management
Brand Value Chain Brand tracking Studies Understanding and Measuring brand equity using
Aaker, Keller, Kapferer, Young and Rubicum, Inter brand methodologies (methods of brand
valuation)
Module VI Latest Development, Trends and Practices
The Digital Brand. The Rise of Chatbots and Branding Strategy
Text & References:

• Crawford, C. Merle and Di Benedetto, C.Anthony (2010), New Products Management

 • Cooper, G. Robert (2001), Winning at New Products: Accelerating the Process from Idea
to Launch, Third Edition.
• Cooper, G. Robert, Edgett, J.Scott and Kleinschmidt, J.Elko (2002), Portfolio
Management For New Products: Second Edition.
• Kahn, B. Kenneth (2004), The PDMA Handbook of New Product Development, Second
Edition. Lehmann, R.Donald & Winer, Russel S(2004), Product Management, Pearson
Education
• Keller, Kevin Lane (2013), Strategic Brand Management : building, measuring, and
managing brand equity, Pearson
• Kapferer,Jean-Noël (2012),The New Strategic Brand Management: Creating and
Sustaining Brand Equity Long Term.
• Temporal, Paul (2010), Advanced Brand Management: Managing Brands in a Changing
World.

Course Title: Direct Marketing

Course Objectives:
Direct Marketing course provides an introduction to digital and offline direct marketing. The
course covers all major direct marketing media: direct mail, broadcast, print, catalog etc. with a
special emphasis on the use of different platforms such as email, SMS text, paid search, Mobile
apps and social media. Student will learn how databases to be created and accessed for the direct
marketing. Students will learn measurability and accountability of direct marketing and its
relationship to the 4P’s. Direct marketing is quickly becoming an integral part of the marketing
strategies of general marketing as well as the method of operation of traditional direct marketers.
The course focuses on the marketing perspectives and technologies that are distinctly used for
direct marketing and expose students to lead generation and retention activities in both B2B and
B2C Environment.
Course Contents/Syllabus:
Module I Conceptual Framework of Direct Marketing
Basics and scope of Direct Marketing, Objectives of Direct Marketing, Advantage &
Disadvantage of Direct Marketing, Integrated Direct Marketing, Business, Strategic & Direct
Marketing planning.
Module II Analyzing & Encashing Marketing opportunities for Direct Marketing
Research design for direct marketers, The Customer Database: Analysis and Application,
Consumer & Business mailing list, offer, Media of direct marketing- Magazines, Newspaper, TV/
Radio, Co-Ops, Telemarketing,
Internet E-communications, Managing Direct Sales Force.
Module III Managing the Creativity Process in Direct Marketing
Introducing Creative Practices and techniques, Direct Marketing Creativity, Basic Steps of
Managing catalogue & print advertising, Innovation through Creativity & testing The Strategic
drivers of Creative Practices.
Module IV Direct Marketing into Business
B to B Marketing, Making a lead generation programme, Overview of E-commerce.
Module V Direct Marketing Implementation and Control
Marketing Intelligence- Modeling for business decision support, Mathematics tool for control in
Direct marketing, Future of Direct Marketing.
Text & References:

• Bob stone & Ron Jacobs (2011), Successful Direct Marketing Methods, Tata McGraw
Hill.
• Nash & Edward L (2009), Direct Marketing Hand Book, Tata McGraw Hill
Journals

• International Journal of Advertising

• Journal of Advertising Research
• Journal of Advertising
Any other Study Material:

• Spiller, Baier, “Contemporary Direct & Interactive Marketing” (2nd edition, Prentice Hall)

Course Title: PRICING STRATEGIES

Course Objectives:
The pricing of a product or service is one of the most important, most complex and least
understood marketing decisions. This course covers some of the most popular pricing practices,
explores the issues surrounding these practices, and identifies the underlying fallacies. It develops
a conceptual framework - based on economic fundamentals - for effective proactive decisions.
Course Contents/Syllabus:
Module I The role of pricing in value creation
Why pricing is becoming a central issue to businesses today Conventional approaches to pricing
– and their limitations Strategic pricing principles Legal issues in pricing
Module II Costs & profitability analysis
Identifying relevant costs for making pricing decisions Pricing for profit-maximization – break-
even sales analysis How cost structures influence pricing strategy Cost impact of pricing
decisions
Module III Managing Competitive Dynamics
Pricing as a “game” – Prisoner’s Dilemma Key building blocks for managing price competition:
competitive analysis, competitive strategy and signaling Effective responses to competitive
pricing moves Applications of foundational pricing concepts and techniques
Module IV Segmented Pricing
Benefits of segmented pricing Techniques for segmented pricing Framework for investigating
segmented pricing opportunities Negotiated pricing: Structuring and managing price negotiations
Menu pricing The elements of price: Quantity discounts; Two-part tariffs (signup plus usage fees)
Bundling Product Line Pricing: Pricing substitutes and complementary products, Pricing to drive
image or to drive traffic Markdown Pricing Performance-based Pricing Price Rationalization:
“Pocket price” and “pocket price band” SKU pricing analysis
Module V Theories Of Consumer Behavior
Theories of consumer behavior (that focus on price perceptions and response) o Utility Theory;
Indifference Theory; Attitude formation/ change; Individual and Collective Change; Quality
Perception Rational views, Subjective views. Framework for analyzing customer WTP
(willingness to pay) and response to price changes How marketers can influence price perceptions
and elasticity
Module VI Pricing Strategies
Theories influencing Pricing Strategies o Positioning of the product/ service o Perception around
the product/ service Penetration Pricing Price Skimming Monopoly Pricing Every-day low
pricing strategy Pricing of Services On-line pricing Sectoral Pricing
Text & References:

• Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price
Structures; Tim J. Smith; Cengage Learning; 1 edition, ISBN10: 0538480882
• The Art of Pricing: How to Find the Hidden Profits to Grow Your Business; Rafi
Mohammed; Crown Business; ISBN-10: 1400080932
• The Strategy and Tactics of Pricing: Thomas Nagle; Prentice Hall; 5 edition; ISBN-10:
0136106811
• Value-Based Pricing: Harry Macdivitt; McGraw-Hill; 1 edition; ISBN-10: 0071761683
• Pricing and Profitability Management: Julie Meehan; Wiley; 1 edition; ISBN-10:
0470825278
Any other Study Material:

• Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges
(http://www.ipsos.com/marketing/sites/www.ipsos.com.marketing/files/pdf/BestPricingT
echniques.pdf)
• Pricing New-to-Market Technologies: An Evaluation of Applied Pricing Research
Techniques
(http://www.ipsos.ru/whitepapers/Ipsos%20Group/IpsosInsight_WP_PricingTech.pdf)
• 8 Pricing Research Techniques (http://blog.verint.com/8-pricing-research-techniques)
• Pricing Research Methods (http://www.moodia.com/article/pricing-research-methods)
Course Title : Bottom of Pyramid Marketing
Course Objectives: The course helps to identify the principal challenges and opportunities in
serving key marketing factors that lead to business’ success or failure. The course will integrate
concepts of consumers across the different industry and poverty alleviation to stimulate the
leadership skills. The course would also integrate competitive imagination with innovation to help
the student understand the BOP landscape and creation of successful BOP ventures. The course
design explores the commercial viability of such markets and its impact on the social development
of the populations involved, together with profitability of the enterprise. In the process of learning,
the course will seek to understand the viable models used by commercial and social enterprises to
address the needs of those at the base of the socioeconomic pyramid and the key factors of success
in these markets.
Syllabus:
Module I Introduction and scope of Mass Marketing
Introduction of mass marketing Concept dimension and scope of Mass marketing Exploring the
mass marketing approaches Compatibility of social and business objectives Conflicting or
compatible interests of private and public sector Contextual framework of Mass marketing Role
of consultants in Mass marketing Sustainable marketing and consumers behaviors
Module II Challenges and opportunities in Mass Marketing
Relationship marketing and its challenges Relationship Marketing Importance Transactional
marketing Ethical and social aspects of marketing Portal five forces model and challenges for
marketing concepts Personal selling and sales promotion
Module III Societal Concepts and Cooperative Marketing
Current International tools to combat poverty Philosophies of Marketing Societal concepts of
marketing Microfinance and Micro franchising Role of cooperatives in Rural marketing Holistic
marketing and its impact on modern corporate world. Marketing essentials Branding essentials
Personal branding
Module IV Environmental Analysis for marketing
Corporate and Marketing Plans. Marketing proposals The Structure of Strategic Marketing Plan
People, Power and Politics in organization Benchmarking in marketing Manage the marketing
managers Rural consumptions vs. urban consumptions Entrepreneurial marketing and its role in
21st century
Module V Environmental Analysis for marketing
Global marketing environment Analyzing the marketing environment Social media and its impact
on marketing environment Communicating customer values The marketing organization’s macro
and micro environment. Information management and marketing research Business market
behaviors Micro franchising and Base of the Pyramid Micro franchise Business Models in
different parts of the world
Module VI Technology advancement, Current trends and practices in Marketing practices
Extended applications mass marketing Role of technology to enhance the sales people qualities
Co-creation: Product and technology innovations Artificial intelligence and its impact on
marketing New technological application in marketing Blogs, Business Apps and social media
marketing B2B purchasing on Internet Role of Innovation in bottom of pyramid
Text Reading:

• Boyd, H.W.; Orville, C.W.; Larreche, Jean-Claude. (1998) Marketing Management: A

Strategic Approach with a Global orientation. Irwin: New York
• Buzzel, R.D.; Quelch, R.A.; Barlett, C.A. (1995). Global Marketing Management. Cases
and Readings. 3rd ed. Addison-Wesley: Reading, Massachusetts
References:

• Nabi M.K., Pandey Amit Kumar, Bansal Sanjeev (2018). Marketing Management. Ocean
Publication New Delhi.
Additional Reading:

• Czinkota, M., Ronkainen, I. (1994). International Marketing Strategy: Environmental

Assessment and Entry Strategies. The Dreyden Press: NewYork.
• Czinkota, M., Ronkainen, I. (1993). International Marketing. 3RD ed. The Dryden Press:
New York.
• Dahringer, L., Muhlbacher, H. (1991). International Marketing: A Global Perspective.
Addison-Wesley: Reading, Massachusetts

Any Other Study Material:

• Harvard Business Review

• Knowledge @ Wharton

Course Title: ENTERPRISE PLANNING, APPRAISAL AND FINANCING

Course Objectives:
The objective of the course is to introduce and familiarize the students with various aspects of
preparation, financing and appraisal of projects in today’s liberalized environment where mega
projects have become the order of the day. The specific objective would be to enable students to
understand mechanism of project appraisal in various stages. To appreciate the usefulness of
different techniques applied in project appraisal and to understand new and innovative sources of
financing projects in the present day world. Students will be able to understand that appraisal is a
process which is required in all aspects of life, is important in narrowing down to choosing the
best alternative and taking a feasible/best call.
Course Contents/Syllabus:
Module I- Investment Environment
Banks and financial institutions, principles of lending, types of securities and methods of charge
creation.
Module II-DPR/Business Plan
Generation of business Idea, converting business idea into business plan and then to a project,
Preparation of a blue print of the project that will need equity/debt financing.
Module III-Understanding the evaluation criteria of detailed Project report/business plan by
FI’s/Banks
Components of TEFR,Market and demand analysis, technical & financial analysis,
Estimation of project flows, Analysis of risk, assessment and risk mitigation
techniques.Sensitivity/DSCR/ISCR analysis.Forward and options for risk mitigation.
Module 1V -Fund Raising
Approaches of fund raising from angel financers, equity funds and business incubators.VC
Funding, Stages of VC funding, types of VC’s, Difference in approaches of financial
institutions and seed financing institutions. FC Loan/FCCB/GDR/ADR
Module V-Various Schemes of Govt./Semi Govt./State Govt./Banks/FI’s
Institutional/Financial Assistance, Schemes pertaining to: Term lending, Working capital finance,
Bills finance, Export & Import finance.

MODULE VI- Managing the Company Portfolio

Board of Directors, Advisors and consultants, Managerial change, Key-man life insurance, Buy-
sell agreements, Legal documentation, Investment agreement, Description of transaction,
Representation and warranties by company, Company’s covenants and undertakings, Various
agreements and documents: Stockholders agreements, Employee stock purchase agreements
Text book

• P. Chandra, Latest Edition, Projects: Planning, Analysis, Selection, implementation and

review. Tata McGraw Hill
Reference book

• Charantimath, Poornima, Entrepreneurship Development and Small Business Enterprises,

Pearson Education, New Delhi
• P.N. Varshney Banking law and practice
• Thummuluri Siddaiah, Financial Services, Pearson
Reports, online, websites

• Any practical TEFR/Business plan, which is actually practiced in a financial institution..

• Financial / RBI/SEBI/Bank Journals and Financial Dailies like ET/FE/.
Course Title: ENTREPRENEURSHIP AND NEW VENTURE CREATION
Course Objectives:
To understand the concept of entrepreneurship and skill sets of an entrepreneur. To examine
historical and theoretical perspective of entrepreneurship. To enable recognition and shaping of
various opportunities for new venture. To develop a credible business plan for real life situations.
To explore the challenges of starting new ventures.
Course Contents/Syllabus:
Module I Introduction
Concept of entrepreneurship, entrepreneur’s role, task and personality, theoretical
perspective of entrepreneurship, entrepreneurial intention, entrepreneurial orientation, type
of entrepreneurship, Understanding the entrepreneurial perspective in individuals, developing
creativity and understanding innovation, Importance of entrepreneurship.
Module II Evaluating Entrepreneurial Options and Startup Opportunities
Understanding the idea and an opportunity. The opportunity creating, shaping, recognizing and
seizing. Screening venture opportunities, gathering information and analyzing. Evaluating venture
opportunities and develop startup strategy. Feasibility analysis and risk taking ability.
Module III Understanding Startup Finances, Capital & Other Requirements
An overview of startup finance and sources of finance. Understanding the business model and
financial projections—how to forecast expenses and revenue. Gathering the resources, developing
entrepreneurial marketing and operational plan. Role of government institutions.
Module IV Developing Team and Presenting Business Plan
The importance of team, forming and building team. Examining sample business plans and writing
business plan. Understanding the investor’s perspective and presenting the business plan.
Valuation of business plan and the elevator pitch.
Module V Launching and Managing the New Venture
Entrepreneurial challenges as an individual and as an entrepreneur, both. Skills of managing
business risk enhancing success.
Module VI Legal Aspects of Business
Legal form of new venture. Legal issues and other formalities related to venture.
Module VII Emerging trends, Technologies and Practices in new venture creation
Technology-enabled trends that will help shape businesses and the economy, Technical
intelligence in business- understanding technology threats and opportunities, Technology
Business Incubators, emergence and growth of new technology–based companies
Text books:

• Holt H. David(2005), Entrepreneurship New Venture Creation, Prentice-Hall

 • Histrich D. Robert and Peters P. Michal Shepherd A Dean (2007), Entrepreneurship,
McGraw Hill
• Suhail Abidi and Manoj Joshi, The VUCA Company, 2016, Jaico Publishing India, ISBN
978-81-8495-662-7
References :

• Sharma, Apoorv and Shukla, Balvinder and Joshi, Manoj, Can Business Incubators Impact
the Start-Up Success? India Perspective! (October 20, 2014). Available at SSRN:
https://ssrn.com/abstract=2511944 or http://dx.doi.org/10.2139/ssrn.2511944
• Sharma, Apoorv and Joshi, Manoj and Shukla, Balvinder, Is Accelerator an Option?
Impact of Accelerator in Start-up Eco-System! (May 19, 2014). Available at SSRN:
https://ssrn.com/abstract=2438846 or http://dx.doi.org/10.2139/ssrn.2438846
• Joshi, Manoj and Srivastava, Apoorva and Shukla, Balvinder, International Lessons on
Innovation for Socio Economic Development in India (October 13, 2014). Available at
SSRN: https://ssrn.com/abstract=2509060 or http://dx.doi.org/10.2139/ssrn.2509060
• Kuratko F. Donald and Hornsby S. Jeffery (2009), New Ventures Management,
Entrepreneur Road Map, Pearson Education.
• Kuratko F. Donald and Hornsby S. Jeffery (2009): New Ventures Management,
Entrepreneur Road Map, and Pearson Education. Stutely, R. (2002) : The Definitive
Business Plan, FT Prentice Hall
• O’Rourke S. James(2009): Writing and presenting business plan, Cengage Learning
• Stevenson, H.H., Grousebeck, H.I., Roberts, M.J. and Bhide, A. (2000): New Business
Ventures and the Entrepreneur, McGraw-Hill, Singapore.
• Timmons A. Jeffry and Jr. Stephen Spinell (2009): New Ventures Creation;
Entrepreneurship for the 21st Century, McGraw Hill.
• Chauhan, A., Abidi, S., Kumar, A., and Joshi, M. (July, 2018), “Reading Tea leaves or
Foresightedness- Part II”, Business World / Education
• Chauhan, A., Abidi, S., Kumar, A., and Joshi, M. (July, 2018), “Reading Tea leaves or
Foresightedness- Part 1”, Business World / Education
Journals:

• Harvard Business Review

• International Journal of Entrepreneurship and Innovation, IP Publishing
• Journal of Business Venturing - Elsevier
• Journal of Entrepreneurship in Emerging Markets, Emerald
• Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
Any other Study Material:

• Idea Generation Tools: Brainstorming, Affinity Grouping, and Multi-voting, Institute of

Healthcare Improvement, 2004
• Culture and International Entrepreneurship, Samit M L, Florida Atlantic University, 2006
• Why America Is Losing the Race for Entrepreneurial Talent, Knowledge @ Wharton,
November 2012
 • Funding Guide for Entrepreneurs, London Chamber of Commerce and Industry, 2010.

Course Title: Entrepreneurial Marketing

Course Objectives:
The main objective of the course is to provide a fundamental understanding of the underlying
dimensions of creating, measuring, analyzing and managing the marketing function in a new
business venture. The course will help the students to become familiar with the concept of an
entrepreneurial firm working from a marketing perspective.
Course Contents/Syllabus:
Module I : Characteristics of Entrepreneurial firms and features of Entrepreneurial Marketing
What are the characteristics of Entrepreneurial firms from a marketing perspective? Features of
Entrepreneurial Marketing. Proactive orientation. Innovativeness. Focus on the Customer
Utilizing opportunity Risk Management Value Creation
Module II: Market Research , Segmentation, Targeting , Positioning and Pricing
Value of Market Research for an entrepreneurial firm. Segmentation, Targeting and Positioning.
Branding. Considerations and Challenges in building a strong brand. Need for new product
development. Types of new products. Pricing. Pricing for entrepreneurial firms. Price sensitivity.
Pricing strategies. Pricing from an international perspective.
Module III: Distribution
Going Directly to the customer. Going directly to the retailer: bypassing the distributer. Using
Sales Agents. Participate in established channel structure. Set up your own intermediaries.
Deciding on the distribution Channel
Module IV: Advertising & Promotions
Creating a buzz. Myths of viral marketing. Types of promotional Campaigns. Planning a
promotional campaign. Establishing criteria for advertising success. Role of electronic media and
social media in advertising and promotion. Introduction to Market analytics
Module V: New Product Development & Management
Marketing considerations in New Product Development. Eight Stages Idea Generation Idea
Screening. Concept Development & Testing. Business Analysis. Beta Testing and Market Testing
Technical implementation Commercialization. New Product Pricing. Ansoff Matrix and Four
Alternative Marketing Strategies. For Existing Markets Market Penetration Product Development.
For New Markets Market Development Diversification
Module VI: Strategic Marketing
How to build an effective fully integrated strategic marketing plan. Focus on value creation, brand
equity and customer sustainability. Investigate competitor dynamics & detect competitor strengths
& weaknesses. Incorporate marketing strategy into an overall business strategy. Improve decision
making processes by better linking marketing tools & techniques. Learn analytical tools &
techniques to get better insights about consumer preferences and buying behavior. Marketing
Warfare Strategies. Offensive marketing warfare strategies Defensive marketing warfare
strategies Flanking marketing warfare strategies Guerilla marketing warfare strategies Deterrence
Strategies. Pre-emptive strike. Flanking attack Sequential strategies Leapfrog strategies
Text :

• Hisrich , R.D. , & Peters, M. (2012) Entrepreneurship, 9th Edition McGraw Hill Education
• Kotler , & Armstrong (2004) Principles of Marketing 10th Edition Pearson Education
• Holt, D. Entrepreneurship New Venture Creation 4th Edition PHI
References:

• Drucker, P.F. 1993 Innovation and Entrepreneurship, Harper Business

• Crane, F.G. 2013 Marketing for Entrepreneurs, 2nd Edition, Sage Publications.
• Modish, L.N., Morgan, H.L. & Kallianpur, A. Entrepreneurial Marketing: Lessons from
Wharton’s Pioneering MBA Course,
• Roy, R. (2012) Entrepreneurship, 2nd Edition Oxford University Press
Journals:

• Emerald Emerging Market Case Studies, Emerald

• Journal of Entrepreneurship in emerging markets, Emerald
• Harvard Business Review
• Journal of Research in Marketing and Entrepreneurship, Emerald Group
• Emerging Markets Review Journal, Elsevier
• Journal of Entrepreneurship and Business Economics, Scientificia,Canada
• International Journal of Globalisation and Small Business, Inderscience.
Reports, Online, Websites:

• www.slideshare.net/royrajeev/entrepreneurial-marketing
• www.ekf.tuke.sk/files/utorok.pdf
• www.academia.edu/.../The_effect_of_entrepreneurial_marketing_on_fir
• www.marketing-schools.org/...marketing/entrepreneurial-marketing.htm

Course Title: SOCIAL ENTREPRENEURSHIP

Course Objectives:
In the development sector there is a shift, for various NGO projects grants have shrunk. A new
wave for more sustainable development came in the role of social entrepreneurship, wherein on
the basis of seed money, an enterprise strives for self sustainability by profit sharing within all the
stakeholders and reinvesting profit in the enterprise. The course will make understanding clear
about social enterprise, skills and methods required for its formation including legal aspect. How
different agencies like donors, NGO’s, investors, government and newly added CSR support social
enterprise for fund raising and implementation. The marketing strategy for enterprise’s
product/service. The course will also highlight the socio economic impact of social enterprise on
community and stakeholders.
Course Contents/Syllabus:
Module I Introduction to Social Enterprise
Overview of social entrepreneurship, Individual as a social entrepreneur, challenges and future
prospects of social entrepreneurship. Type of social enterprises, models of social enterprises,
Support of corporate social responsibility activities for social enterprise.
Module II Understanding environment and creating social enterprise
Idea generation for social enterprise, social innovation and inclusion, Need identification of
product/service of social enterprise. Appraising the idea formation though feasibility
analysis.Achieving social objectives with commercial ventures.
Module III Mobilizing resource and Networking for Social Enterprise
Society and social problem as resource. Creating Business model and writing business plan.Source
of capital for social enterprise. Different fundraising strategies and models.
Module IV Managing growth and performance
Strategic framework analysis of social enterprise, crafting alliances between non-profit business
& government organizations, different growth models ,social enterprise management and
sustainability of social enterprise, social audits. Skill development and enhancement. Market
research for product/service of social enterprise.
Module V Socio-Economic Impact of social enterprise
Profiling the Social Entrepreneur and their Social ventures. Benefits and rewards of social
enterprise , Impact of social enterprise on community and stakeholders .Case discussion
Bangladesh Gramin Bank, Sulabh International, AMUL,Rangsutra, Jaipur Rugs Foundation, Desi
Crew, Pipal Tree,Goonj etc.
Text books:

• K.G. Karmakar (2008). Microfinance in India, Sage Publications India, First Edition
• S.B Verma& Y.T Pawar (2005). Rural Empowerment through SHGs, NGOs and PRIs,
Deep and Deep Publications Pvt Ltd.
• C.B Gupta & N.P Srinivasan (2009). Enterpreurship Development in India
References:

• Sharma, Apoorv and Joshi, Manoj and Shukla, Balvinder, Is Accelerator an Option?
Impact of Accelerator in Start-up Eco-System! (May 19, 2014). Available at SSRN:
https://ssrn.com/abstract=2438846 or http://dx.doi.org/10.2139/ssrn.2438846
• Joshi, Manoj and Srivastava, Apoorva and Shukla, Balvinder, International Lessons on
Innovation for Socio Economic Development in India (October 13, 2014). Available at
SSRN: https://ssrn.com/abstract=2509060 or http://dx.doi.org/10.2139/ssrn.2509060
 • Joshi, Manoj and Shukla, Balvinder, A Perspective of Innovation in Entrepreneurial Firms
(July 28, 2014). Available at SSRN: https://ssrn.com/abstract=2442757 or
http://dx.doi.org/10.2139/ssrn.2442757
• Prahalad C.K(2007),The Fortune at the Bottom Of The Pyramid, Eradicating Poverty
through Profits,Pearson
• Bronstein David (2004),How to change the world: Social Entrepreneurs and the birth of
new Idea
• Yunus Muhammad (1999),Creating the world without Poverty:Social Business and Future
of Capitalism
Journals:

• Journal of Social Entrepreneurship, Routledge

• Social enterprise journal, Emerald
• International Journal of Social Entrepreneurship and Innovation, Inderscience

Course Title: BUILDING ENTREPRENEURIAL CULTURE AND TEAM

Course Objectives:

Many organizations are flattening their hierarchies and encouraging self managed teams, moving
away from centralized decision making to empowerment of its employees for driving creativity
and innovation. The entrepreneurs confront issues both at organizational (strategizing business,
products and processes, building talent and a management team, acquiring resources etc.) and
personal level (limitations in defining an appropriate leadership role). This course examines the
various challenges faced by an entrepreneur in creating an innovation driven entrepreneurial
culture and building effective teams. This course aims to provide students to identify initiate and
sustain those behavioral skills that will facilitate and lead to augment entrepreneurial culture
within organization. The course will help students learn concepts of team dynamics and develop
knowledge, skills for designing, leading, and consulting with teams in organizations.

Course Contents/Syllabus:
Module I Introduction to Entrepreneurial Culture
Concept of Organizational Culture. Relationship between corporate culture and entrepreneurial
behavior. Levels of culture. Categories of culture: Marco-cultures, subcultures and Micro-culture.
Components of culture that are common in Entrepreneurial driven organizations
Module II Building an entrepreneurial culture
Entrepreneurial culture and set of attitudes. Functions of organization culture- Behavioral control,
Encourages stability, Provides source of identity. Determinants of organizational culture that
influence creativity and innovation ( strategy, structure, support mechanisms, behaviour and open
communication)
Module III Executing Entrepreneurial Culture through leadership role
Influence of founder/ leader in culture. The impact of culture on organizational performance/
relationship between strategy and culture. Leadership and the dynamics of how culture begin,
evolve and change. New Approaches of Leadership in Multicultural world. Mechanisms used by
leaders to embed and transmit culture- organizational socialization
Module IV Building sustaining organizations through teams
Introduction to Teams / effective groups. Types of teams. Team dynamics- evaluating team
effectiveness. How to develop high performance work teams-winning teams. Self managed team
Module V How Entrepreneurial culture emerges in new teams / groups?
Stages of group evolution- Group formation, Group building, Group work & functional familiarity
and Group maturity. Linking culture, structure and strategy.
Text & References:

• Alzira Salama (2011), Creating and Re-creating Corporate Entrepreneurial Culture,

Ashgate Publishing Limited
• Ashis Gupta (2009), ‘Indian Entrepreneurial Culture: Its Many Paradoxes, New Age
International Pvt Ltd Publisher
• Edgar Schein (2004). Organizational Culture and Leadership, Jossey- Bass, John Wiley &
Sons, 3rd Edn McGraw-Hill Professional
• Mendenhall, M.E., Osland, J.S., Bird, A., Oddou, G.R., Maznevski, M.L. (2013). Global
Leadership: Research, Practice and Development (2nd Ed.). New York: Routledge
• Robert Hisrich & Claudine Kearney (2011).Corporate Entrepreneurship: How to Create a
Thriving Entrepreneurial Spirit Throughout Your Company ,
• Schermerhorn, J.R. Jr.; Hunt, J.G. & Osborn, R.N. (2008), Managing Organizational
Behaviour, 9th Edition, John Wiley & Sons
• Yukl G ( 2009). Leadership in Organizations, Pearson Prentice Hall, Inc

Course Title: Cost and Management Accounting for Decision Making

Course Objectives:
To develop an understanding of basic elements of cost and its classification, allocation and
how the costing techniques are useful in the process of managerial decision-making. To expose
the students to the latest techniques to facilitate the process of decision making in today’s
dynamic business world.
Course Content/Syllabus:
Module I Cost Accounting – Introduction & Elements
 Cost concepts and cost object, cost classification, cost organization and its relationship with other
departments. Elements of cost and cost determination: Cost accounting records — cost ledgers,
reconciliation of cost and financial accounts
Module II Process Costing
Process costing — treatment of normal and abnormal losses and gains, valuation of work-in-
progress using first-in – first-out and average methods (equivalent production), inter-process
transfer and pricing, concepts and accounting for joint products, by- products, waste, scrap,
spoilage and defectives, research and development expenses.
Module III Cost Analysis for Planning, Control & Decision making
Cost-Volume-Profit Analysis, Using CVP analysis for decision making ( Short run and Long
Run), CVP analysis in Service and Non-Profit Organizations. Pricing decisions and Cost
Management
Module IV Specialized Costing
Service or operating costing — unit costing and multiple costing, application, identification of
cost unit and cost determination and control; Uniform costing, Inter-firm comparison, cost
reduction, value analysis/engineering including value management
Module V Costing Methods and Accounting Systems
Costing and accounting systems - activity based costing, customer profitability analysis; direct
product profitability; just-in-time and back flush accounting; Target costing; life cycle costing,
parametric cost control.
Text:

• Horgren, Datar, Foster, Rajan, Ittner, Cost Accounting- A Managerial Emphasis, Prentice
Hall
• Jain, S.P. & Narang, K.L., Cost Accounting- Principles and Practice, Kalyani Publishers
• Khan,M.Y. & Jain P.K. (2012), Cost Accounting, Tata McGraw Hill

Course Title: Corporate Tax Planning & Management

Course Objectives:
To acquaint the students with basic principles underlying the provisions of direct and indirect tax
laws and to develop a broad understanding of the tax laws and accepted tax practices. To give an
understanding of the relevant provisions of Goods & Services Tax Act, 2017
Course Contents / Syllabus:
Module I Basic concepts, nature and scope of tax Planning and Management
General Framework of Direct Taxation in India. Different direct tax laws and their inter-
relationship in the scheme of taxation in India. Residential status of companies and tax incidence;
tax concession and incentives for corporate decision; Tax liability and minimum alternate tax with
special emphasis on SEZ and companies under 80IA/IB ; Tax on distributed profits; tax planning
for depreciation; carry forward and set off losses. Concept of Tax Planning: Meaning, Scope,
Importance, Objectives of Tax Planning. Tax Avoidance, Tax Evasion and Tax Planning.
Module II Areas of Tax Planning
Tax planning with reference to setting up of a new business: Locational aspect, nature of business,
form of organization. Tax planning with reference to financial management Decision -Capital
structure, dividend including deemed dividend and bonus shares; Purchase of Assets out of own
Funds or out of Borrowed Funds.
Module III Tax Planning in Special Situations
Tax planning with reference to specific management decisions-Make or buy; own or lease;
section 43B. Tax planning with reference to employees' remuneration. Tax planning with
reference to sale of scientific research assets.
Module IV International Taxation
Double Taxation Avoidance Agreements (DTAA), Double Taxation Relief Agreement with
Foreign Countries or Specified Territories, Countries with which no agreement exists. Transfer
Pricing Issues (Including International & Domestic Transactions), Application of Generally
accepted Cost Accounting Principles and Techniques for determinations of Arm’s Length Price.
Advanced Pricing Agreements (APA)- Concept & Application.
Module V Goods & Services Tax Act, 2017
Overview of GST Act- Registration & Exempted Goods & Services. Meaning and Scope of
Supply of Goods & Services. Time & Valuation of Supply, Types of Supply. Tax provisions
related to Input Tax Credit, ISD. Tax provisions related to Job Work & E-Commerce
Text & References:

• Dr. Girish Ahuja& Dr. Ravi Gupta Simplified Approach to Corporate Tax
Planning & Management (Bharat Law House),

• Singhania V K & Singhania Monica, Corporate tax planning and Business tax
procedures, Taxmann publications
References

• Singhania V K & Singhania Monica ,Systematic Approach to Income Tax and

Central Sales Tax

• Girish Ahuja and Ravi Gupta Corporate Tax Planning & Management Bharat
Law House 2014

• Dr. B B Lal, Direct Taxes, Konark Publications

• Rajeev Puri and Puja Gaur, Corporate Tax Planning and Management,
Assessment Year 2017-18, Kalyani Publishers,

• Taxmann's statutory manual for chartered accountants, company secretaries,

cost and works accountants, advocates. - New Delhi: Taxmann,
 • Ready Reckoner Taxmann- Goods & Service Tax, 2017

• TAXMANN’s Basics of GST, Nitya Tax Associates, 2017

Course Title: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Course Objectives:
This course aims at developing an understanding of the changing domestic and global investment
scenario in general and Indian capital market in particular with reference to availability of various
financial products and operations of stock exchanges. It aims at providing an in-depth knowledge
of the theory and practice of portfolio management. Important theories, techniques, regulations
and certain advancements in theory of investment will be covered with an aim of helping the
participants make sound investment decisions in the context of portfolio investment.
Course Contents/Syllabus:
Module I Nature and Scope of Investment Management and Portfolio Analysis: Overview
Basics of stock markets. Investment versus Speculation, Investment Alternatives and Their
Evaluation, Financial Markets, Portfolio Management Process, Approaches to Investment
Decision Making, Common Errors in Investment Management, and Qualities of Successful
Investing. Role of Portfolio Management, Portfolio Management Practices in International
markets.
Module II : Basic Concepts and Methods
Risk and Return –Measuring Historical Return, Measuring Historical Risk, Measuring Expected
(Ex Ante) Return and Risk. Fundamental Analysis: Economic Analysis, Industry Analysis ,
Company Analysis Framework Technical Analysis : Basic Tenets of Technical Analysis – Dow
Theory – Behavior of Stock Prices – Major Trends – Charts and Trend Lines – Resistance and
support Lines – Different Patterns, Elliot Wave Theory, Efficient market theory.
Module III : Modern Portfolio Theory
Portfolio Theory: The Benefits of Diversification, Diversification and Portfolio Risk, Portfolio
Return and Risk, Measurement of Co movements in Security Returns, Calculation of Portfolio
Risk, Efficient Frontier, Optimal Portfolio. Capital Asset Pricing Model – Assumptions – Inputs
Required for Applying CAPM, The Capital Market Line – Security Market Line, Pricing of
Securities with CAPM. FAMA French Model, Limitations for all models.
Module IV : Equity Valuation
Equity Valuation: Balance Sheet Techniques- Book value, Liquidation value, Replacement cost.
Discounted Cash Flow Techniques: Dividend discount model, Free cash flow model. Relative
Valuation Techniques: Price-earnings ratio, Price-book value ratio, Price-sales ratio.
Module V: Portfolio Management
Specification of Investment Objectives and Constraints, Selection of Asset Mix, Formulation of
Portfolio Strategy, Selection of Securities, Portfolio Execution, Portfolio Revision, Performance
Evaluation. Latest Developments, Trends and Practice. Structure of Forward and Future Markets.
Interpretation of Future and Option Price Quotations.
Text Reading:

• Investment Analysis and Portfolio Management, Chandra, P (Tata McGraw Hill

Publishing Co. Ltd.)
References:

• Security Analysis and Portfolio Management, S. Kevin (PHI Publications)

• Investment Analysis and Portfolio Management, 6e, Frank K. Reilly and Keith C. Brown
(Dryden Press)
• Modern Investments and Security Analysis, Fuller R J; Farrel JL (McGraw Hill)
• Security Analysis and Portfolio Management, 6e, Fischer DE & Jordan R J (Prentice Hall).
• Portfolio Construction, Management & Protection, 3e, Strong, R.A., Thomson Learning
Pvt. Limited
• Portfolio Management, Barua, S. K.; Raghunathan V; Varma, J R (Tata McGraw Hill
Publishing Co. Ltd.)
• Investments, 6e, Bodie, Zvi; Kane, Alex; Marcus, Alan J; Mohanty, Pitabas (Tata McGraw
Hill Publishing Co. Ltd.)
• Modern Investment Theory, 5e, Haugen, Robert A (Pearson Education)
• Investments: Analysis and Management, 8e, Jones, Charles P (John Wiley & Sons)

Course Title: Management of Financial Services

Course Objectives:
To understand role of Financial Services in Business organizations and to give an insight into the
strategic, regulatory, operating and managerial issues concerning select financial services.
Examine the present status and Fintech development that are taking place in the financial services
sector. Developing an integrated knowledge of the functional areas of financial services & industry
in the real world situation.
Course Contents/Syllabus:
Module I : Introduction to Financial Services & Regulations
Financial Services: Meaning, Importance & Role of Financial Services in the Indian Financial
System, Merchant & Investment Banking Service- Project Counseling and Appraisal, Procedural
aspects of New Issue Management Book Building, Pre-Issue and Post Issue Management of Public
Issue, SEBI guidelines for Merchant Banking and Protection of Interests of Investors.
Module II : Non Banking Finance Companies (NBFCs) & Mutual Funds
NBFC: Scope and meaning – importance of NBFC's in Indian economy, Recent RBI guidelines
on NBFCs, Chit Funds & Nidhis: Issues and Legal framework. Mutual fund services, MF -
concept, need and scope, MF - types of schemes, MF - Recent SEBI guidelines for mutual funds
Module III Leasing, Hire- purchase and Consumer Credit
Leasing and Hire Purchase Services, Types of Leasing, Pricing Methodology, Taxation, and Legal
Framework for Leasing and Hire Purchase Companies, Leasing Vs. Buying- NPV, Consumer
Credit- factors affecting demand for consumer credit, Terms of finance - fixed and floating
ROI,merits & demerits ,Bills Discounting,
Module IV Venture Capital and Private Equity Financing Other Financial Services
Characteristics of Venture Capital Financing, Stages of VC financing, Structure & sources of VC
financing in India, , difference between angel investors, venture capital & private equity, basis for
Investments for VC firms, Exit route for VC, Private Equity and its growth in India. Credit Rating:
Concept, Types and Advantages of Credit rating, Credit Rating Agencies and their methodology
and rating process, Factoring and Forfeiting Services – Features, Merits and Demerits
Module V: Developments Trends & Practices
Overview of Indian fintech market-Digital Payments, InsurTech, Wealthtech, Managing risk,
Emerging technologies disrupting the financial sector
Main Text Book

• Khan, M.Y., Financial Services, TMH,

• Siddaiah, Financial Services, Pearson, perusal
Additional Readings

• Pathak, Indian Financial System, Pearson,

• Khan, M.Y., Financial Services, TMH,
• Bhole L M ,Financial Institutions and Markets , Fourth edition
• Fabozzi, Frank J, Foundation of financial markets and institutions,3rd ,Tata McGraw Hill,
New Delhi,
• Auerbach, Robert D, Money, Banking and Financial Markets, Macmillan Publishing Co.;
New York and Collier MacMillan Publisher; London.
• Avadhani, V.A, Investment and Securities Market in India, Bombay, Himalaya Publishing
House.
• Khan, M.Y, Indian Financial System - Theory and Practice; Vikas Publishing House
• Mishkin, Frederics, S, The Economics of Money Banking and Financial Markets;
HarperCollins Publisher; New York
• K. Sriram, Hand book of leasing, hire purchase & factoring
• Vij, Dhawan, Merchant Banking and Financial Services, Tata McGraw Hill
• Gurusamy, Financial Services and System, Tata McGraw Hill
Journals:

• CFO Asia
 • SEBI Bulletin
• RBI Publications
Online Resources:

• www.cfoasia.com
• http://economictimes.com/
• http://www.sebi.gov.in

Course Title: PROJECT PLANNING, APPRAISAL AND CONTROL

Course Objectives:
The objective of the course is to make the students familiar with financial planning, analysis,
selection, and implementation and review the capital expenditure investments. This also aims to
acquaint the students with the application of mathematical and statistical tools for analyzing
managerial problems in order to select the projects.
Course Contents/Syllabus:
Module I : Planning of Projects
Capital Expenditures, Phases of Capital Budgeting, Levels of Decision Making, Facets of Project
Analysis, Strategic Position and Action Evaluation (SPACE), Generation of Ideas, Monitoring the
Environment, Corporate Appraisal, Project Rating Index, Formulation of Detailed Project Report
Module II : Technical Analysis
Manufacturing Process, Material Inputs and Utilities, Product Mix, Plant Capacity, Location and
Site, Machineries and Equipment, Structures and Civil Work, Environment Aspects, Project
Charts and Layouts, Work Schedule
Module III : Financial Analysis
Estimation of Cash Flows, Basic Principles for Measuring Project Cash Flows, Cost of Project,
Means of Finance, Cost of Production, Working Capital Requirements and its Financing,
Profitability Projections, Projected Balance Sheets, Multi Year Projections
Module IV : Project Risk Appraisal
Types and Measures of Project Risk, Sensitivity Analysis, Scenario Analysis, Break Even
Analysis, Simulation Analysis, Decision Tree Analysis, Social Cost Benefit analysis – UNIDO
and Little Mireless Approach
Module V: Project Management and Review
Forms of Project Organization, Project Planning, Project Control, Human Aspects of Project
Management, Prerequisites for Successful Project Implementation, Time Estimation, PERT
Model, CPM Model, Performance Audit. Latest development in project management – Situational
analysis, cyber security, Internet of Things.
Text Reading:

• Chandra P., 2009, Projects: Planning, Analysis, Financing, Implementation & Review, 7th
Ed. Tata McGraw-Hill Publishing.
References:

• Meredith J.R. & Mantel S.J., Jr., 2000, Project Management: A Managerial Approach, 4th
Ed. John Wiley & Sons.
• Patel B.M., 2000, Project Management: Strategic Financial Planning Examination &
Control, Vikas Publishing House Pvt. Ltd.
• Finnerty J. D., 1996, Project Financing: Asset-Based Financial Engineering, Wiley
• Newbold C.R., 1998, Project Management in the Fast Lane: Applying Theory &
Constraints, St. Lucie Press
• Diwan P., Project Management, Deep & Deep Publications
• Anthony R.N. &Govindrajan V., 1998, Management Control Systems, 9th Ed. Tata
McGraw-Hill
• Desai V., 1997, Project Management, 1st Ed. Himalaya Publishing House
• Thakur D., 1992, Project Formulation & Implementation, Deep & Deep Publications
• Dayal R., Zachariah P. &Rajpal K., 1996, Project management, 1st Ed. Mittal Publications
• Goel B.B., 2001, Project Management: A Development Perspective, Deep & Deep
Publications
Reading:

• Clifford Gray, Project Management,

Course Title: Recruitment, Selection and Retention
Course Objectives:
This course aims to equip students with knowledge and skill in carrying out recruitment and
selection duties in an organization. This course is intended to provide you with an understanding
of recruitment and selection methods and processes as well as give you an opportunity to develop
a critical approach to R&S. This critical approach is necessary because choosing who to employ
is an important way in which employers pursue their interests in the workplace.

Course Contents/Syllabus:
Module I : Human Resource Planning
The planning process: Indicators and trends. Ascertaining demand and supply in human resource.
Causes of demand, forecasting techniques and human resource
requirements. Staffing models. Linking human resource planning with strategic human resource
management.
Module II: Job Analysis
Job analysis and design. Job analysis information and use. Collection of job analysis information.
Application of job analysis information. Factors influencing job design methods. Job analysis
techniques. Assessing job analysis methods.
Module III : Recruitment of Employees
Recruitment Challenges. Recruitment Sources. Methods of recruitment. Assessing recruitment
methods. Legal Compliances in Recruitment and selection
Module IV : Selection of Employees
Influences on recruitment and selection. Pre employment Testing. Background and Reference
Checks. The Selection Process. Ethical issues in the selection process. Role of HR analytics in
effective R&S.
Module V Retention Strategies for Employees
Retention of Manpower-Models of Retention. Succession Planning. Retention Strategies -
Executive education- Flexi timing- Telecommuting Quality of work, Work life balance- Employee
empowerment –Employee involvement –Autonomous work teams
Text Reading:

• Gary Dessler, Varkkey, Human Resource Management, Pearson Education India

• Roberts Gareth, Recruitment and Selection, CIPD Publishing
References

• Diane Arthur, Recruiting, Interviewing, Selecting & Orienting New Employees, PHI
Learning Private Limited, New Delhi
• Managing Human Resources - Arun Monappa Strategic HRM- Agarwal, Oxford
University Press , New Delhi.
Additional Reading:

• OmearaBernard Handbook on Strategic Recruitment and Selection -A system Approach,

Emerald Publishing
• Khanka SS, Human Resource Management, S.Chand Publishers.
Any other Study Material:

• Articles in Business Magazines like HR review, HBR etc

Course Title: INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Course Objectives:
The main objective of this course is to explore the dynamics of global business environment and
to prepare the students about examining the maximization of returns in context with human
resources. The paper would familiarize the students about the implications of the globalization
process, challenges that changes in the international economy and manage the diversity of HRM
in an international context and the key HR challenges facing organizations working
internationally.
Course Contents/Syllabus:

Module I : Globalization and Human Resource Management:

Introduction to IHRM Definition, Features, elements Approaches to IHRM, Globalization and
International HRM. Domestic Vs international HRM Internationalization of firms. Case Study.
Module II : The diffusion of International HRM in MNCs:
Global versus local strategy and structure in MNCs. Transfer of HR practices in MNCs.
Knowledge management and international HRM. Cross cultural management. Global work life
management. Case Study.
Module III : The management of international HR practices in MNCs:
Talent Acquisition , retention of international managers; Women Expats; Repatriation,
International management training and Development. International pay, key components of
international compensation, Approaches to international compensation, Global
compensation: emerging issues. issue of double taxation, Performance management of
international Employees, Rewards and Recognition strategy. Global talent management. Case
Study
Module IV : Employee relations:
International perspective of Industrial relations IHRM trends and future challenges. Corporate
social responsibility and sustainability in HR Labour regulation in a global economy. Diversity
and diversity management. Case Study.
Text:

• Dowling, Peter; Title: International human resource management - Managing people in a

multinational context; Publisher: Thompson.
• Bhatia S K,Title :International Human Resource Management-a global perspective:
Publisher: Deep & Deep Publications Pvt. Ltd.
• International Human Resource Management- Tony Edwards & Chris Rees: Pearson, 2008.
References:

• Monir H. Tayeb International Human Resource Management: A Multinational Company

Perspective, Oxford University Press.
• Paul Sparrow, Chris Brewster, Hilary Harris; Pub. Taylor and Francis, Globalizing Human
Resource Management; Oxford University Press.
• Human Resource Management – Wayne Mondy: Pearson, 2010
• Human Resource Management- David Lepak & Mary Gowan: Pearson, 2009
• Human Resource Management- Snell & Bohlander: Cengage, 2007
• Managing Human Resource- Cynthia D. Fisher, Lyle F. Schoenfeldt and James B. Shaw:
Cengage, 2006
 • In Search of The Right Personnel- Manas K. Mandal: Macmillan, 2008.
• Strategic Human Resource Management- Jeffrey A. Mello: Thomson, 2007.
Any other Study Material:

• Briscoe R. Dennis , Schuler S. Randall :International Human Resource Management:

Policy and Practice for the Global Enterprise.
• Mathew Mary, Jain C. Harish :International human resource management in the Indian
information technology sector: A comparison of Indian MNCs and affiliates of foreign
MNCs in India

Course Title: COMPENSATION AND REWARD MANAGEMENT

Course Objectives:
The Objective of the course is to equip students with the development and maintenance of
internally equitable and externally competitive wage and salary programs. To educate students in
compensation with sufficient role of compliance along with discretionary organizational
requirements in the matter. In addition to learning contemporary concepts, approaches, techniques
and terms, students will be taught the use of technology and measurement in compensation and
benefits.
Course Contents / Syllabus:
Module I : Foundation of Compensation Management
Introduction to Pay Model, Defining Compensation, Concept of Wage, Economic Theory of
Wages, Strategic Perspectives of Compensation, Internal Alignment, Concept of Equity, Job
Evaluation and Methods of Job Evaluation, Hay Guide Chart
Module II : Designing Pay Level
Defining External Competitiveness, Concept of Base Pay, Salary Progression, Contextual
Influences on Pay – Allowances: Legal and Unrestricted, Legal Compulsions in Compensation -
Labor Laws Applicable to Compensation, Pay Commission, Wage Board and Wage Agreements
Module III: Benefits and Social Security
Defining Benefits, Mandatory Benefits, Benefit Determination Process, Discretionary Benefits,
Flexible work schedule, Employee Stock Option Plans, Factors affecting the Benefit Package,
Administration of Benefits and Services
Module IV: Pay for Performance
Individual Incentive – Merit Pay, Commission, Team / Group Incentives , Gain sharing and Profit
Sharing, Concept of Bonus
Module V: Total Salary Structure and Administration
Analyzing Salary Surveys, Designing a Salary Structure, Ethics in Compensation, Deductions,
Severance Pay, Flexi and Customized Compensation, Competency Based Compensation
Module VI: Extending the Structure and Latest Trends
Perspectives on Reward, Person focused Pay, International Pay Systems, Metrics in
Compensation, Technology enablers in Compensation, Latest Trends in Compensation and
benefits.
Text:

• Milkovich T. G., Newman M. J., Venkata Ratnam C.S. (2017) ‘Compensation’, 9th
Edition, Tata Mc Graw Hill, ISBN: 007015158X
References:

• Martocchio Joseph (2018) ‘Strategic Compensation – A Human Resource Management

Approach’, Ninth Edition, Pearson. ISBN: 9332584834

• Henderson, Richard I (2007) ‘Compensation Management in a Knowledge-Based World’,

10th Edition, Prentice Hall, ISBN: 8131711102

Course Title: Strategic Human Resource Management

Course Objectives:
This course is an attempt in the direction of understanding the dimensions related to strategic HRM
activities which contributes to an organization competitive edge and examine the irrelevance in
the current globalized scenario with special reference to organizations operating in India and
abroad.
Course Contents/Syllabus:
Module I The Concept of Strategic Human Resource Management
The Concept of Strategic Human Resource Management (SHRM), Strategic HRM Defined, The
evolutionary stages of Strategic HRM, Objectives of SHRM,, An Investment Perspective of HRM,
Competencies of HR Professional in a SHRM Scenario, Emerging Issues in SHRM,HRM
Environment, The Evolving Strategic Role of HR
Module II Models of SHRM
Value proposition through HR, General models-The Best practice approach, Best fit approach and
The Universalistic, Contingency and Configurational approaches, The Resource based Strategic
HRM, Resource based models-The high performance management, High commitment
management and High-involvement management.
Module III Human Capital Management
Human Capital Management Defined, The Concept of Human Capital, Intellectual Capital, Social
Capital and Organizational Capital, Human Capital Measurement and Approaches to
Measurement
Module IV Strategic HRM in in Action
HR Strategy defined, Purpose, Types of HR Strategies, Formulating HR Strategy, Criteria for an
Effective HR Strategy, Strategy formulation propositions, key concept and process issues,
Implementing HR Strategy, SHRM: Aligning HR with Corporate Strategy, Integrating the
Business strategies and HR Strategies for competitive advantage, Corporate Restructuring and
SHRM, Corporate Ethics, Values and SHRM
Module V Impact of SHRM on Business Performance
The strategic impact of Human Resource Practices, Human Resource Evaluation-Definition and
Overview, Rationale for HR Evaluation, Measures of HRM Performance, Approaches to HR
Evaluations, Evaluating the Effectiveness of SHRM.
Text & References:

• Mello Jeffrey A., (2008),Strategic Human Resource Management, Thompson Press

Publishing.
• Agarawala Tanuja (2007) Strategic Human Resource Management, Oxford University
Press.
• Armstrong Michael (2007), Strategic Human Resource Management: Strategy and Action,
Kogan Page
• MaheyC and SalmanG.,(1996),Strategic Human Resource Management, Oxford
Blackwell.
• Srinivas R. Kandula,(2002),Strategic Human Resource Development, Prentice Hall India.

Course Title: Measurement in HR

Course Objectives:
Enable students to understand the techniques of identification and measurement of costs and
expenses associated with various HR functions. Help students practice the tools and techniques of
measuring HR which can be subsequently used to quantify several parameters for effective
management of human capital. Enable students to pitch HR as a strategic business partner and
develop skills to communicate with and influence key decision- makers within an organization.
Course Contents/Syllabus:
Module I: Introduction and The Challenges of Measurement
Introduction: Meaning & Definition of HR Measurement – Importance; Development of Concept.
HR Measurement for HR Professionals; Investment in Human Resources. Efficient use of Human
Resource, Adopting the Right Perspective: Understanding the Role of Workforce in Strategy
Implementation
Module II: Developing Measurement Metrics
Understanding and Developing The Right Metrics: Tools to Manage The Implementation Of
Strategy, Implementing The Metrics. Benchmarking HR, Different Types of Scorecards- Balance
Score Card, HR Score Card. Case studies on benchmarking HR
Module III: Principles of Good Measurement. Cost-Benefit Analyses for HR Interventions
Measuring HR Alignment. Measuring Hiring and Staffing, Measuring the Value of Compensation
and Benefits. Measurement of Training and Development. Case study on calculation of ROI
Module IV: Specific Topics in Measurement
Measuring the Value of Employee Relations and Retention Program, Models for Assessing Return
on Investment, Assessing Value of Outsourcing and Call Centers. Case study on outsourcing of
HR
Module V: TQM and HRIS
Role of TQM in HR Measurement. HR Audit, Implementing HR Audit, Methodology and Issues,
HRD Scorecard, HRD Audit – The Indian Experiences and Cases, People Capability Maturity
Model (PCMM), Measuring Intellectual Capital and Web Based HR Systems Human Resource
Information System
Role of Information System in Human Resource Decision Making, Designing and Implementation
of HRIS, Organizing Data, Personnel Audit and Personnel Research, Computer Applications in
HRM Functions (uses and trends). Case study on HR Audit and Accounting.
Text & References:

• Fitz-Enz Jac,(2001), How to Measure Human Resource Management, McGraw Hill

• Mello Jeffrey A., (2008), Strategic Human Resource Management, Thompson Press.
• Rao T.V.(1999), HRD Audit, Response Books.

Course Title: I.T. PROJECT MANAGEMENT

Course Objectives:
IT Project management is an area of project management that has an emphasis on computer
technology. Often projects failure due to the approach towards its implementation. Software
project management consists of the various methodologies and tools that assist in the successful
completion and implementation of an Software project. This course covers the nitty-gritties of
project management where students will learn what project management involves and how to
approach it successfully.
Course Contents/Syllabus:
Module I
Introduction to Project, Project Management and IT Project Management. Project dimensions,
Portfolio Management, Program Management, and Relationship between Project, Program and
Portfolio Management. Project vs. Operations Management, PMO Functions, Enterprise
environmental factors. Role of Project Manager and Competences of Software Project Manager,
Stakeholders, Project Roles, Role of Organisations Culture, Style and Structure on Project
Management, Product and Project Life cycle. Process Overview, Project Management Process
Interaction, Introduction to PMI Process Groups and Knowledge Areas, Project and Product Life
cycles. Software Development Product Life Cycle Processes and Activities, SDLC selection
criteria.
Module II
Project Charter, Develop Project Management Plan, Direct and Manage Project Execution,
Monitor and Control project work, Perform Integrated Project control, Close project or phase.
Define goal and scope, Verify scope, Control Scope, Flexibility Matrix, Creating Project Charter,
SPMP, Approaches to create WBS. Define Activities, Sequence Activities, Dependencies
consideration, Estimate Activity Resources, Estimate Activity Duration, and Activities for various
Life Cycle Models.
Module III
Different Size Measures, process of Estimating the Size of a software, Reuse Estimation, LOC,
Function points. Scheduling fundamentals, Gantt Charts Control Schedule, PERT, CPM
Scheduling Levelling Resource Assignment, Crashing and Fast Tracking. Implementation on MS
Project 2010.
Module IV
Project Cost Management, Effort Measures, Types of Cost Estimates Model, Cost Estimation
Tools and Techniques, COCOMO Cost Estimation Model, Problems with Cost Estimation, Cost
Budgeting, Preparing Cost Baseline. Project Progress Management Earned Value Management
and Earned Value Tracking.
Module V
Risk Management Introduction, Risk Management Models, Risk Identification, Analysing and
Quantifying Risks. Monitoring and Controlling Risks, Risk Categories, Sensitivity Analysis, Risk
response Planning Developing Risk Management Plan. Quality planning, Quality Assurance,
Quality Control, Total Cost of Quality, Building SQAP. Keys to Managing People, HRP,
Acquiring, developing and managing the Project Team, Resource Assignment, Loading and
Levelling. Communication Planning, Information Distribution, Performance Reporting,
Managing Stakeholders. Planning purchase and acquisition, Planning Contracting, Administering
the Contract and Closing the Contract. Identification of objects in s/w conf., version control,
change control, configuration audit, status reporting. Handling challenges of Large Projects.
Text & References:

• PMI-PMBOK 4th Edition

• Shaffer & Shaffer(2006),Quality Software Project Management, Pearson Education.
• Hughes B & Cotterell M (2010), Software Project Management, Tata McGraw-Hill
• Leffingwell D (2009), Managing Software Requirements: A Unified Appr
• Henry J (2009), Software Project Management, Pearson Education
Course Title: Business Intelligence & Data Analytics
Course Objectives:
Data mining is the discovery of hidden information from historical data. With data mining, it is
possible to better manage product warranties, predict purchases of retail stock, unearth fraud,
determine credit risk, and define new products and services. This course introduces basic data
mining technologies and their use for business intelligence.
Course Contents/Syllabus:
Module I : An Overview of Business Intelligence, Analytics and Decision Support
A Framework for Business Intelligence (BI). Intelligence Creation Use and BI Governance.
Transaction Processing Versus Analytic Processing. Successful BI Implementation. Analytics
Overview. Brief introduction to Big Data Analytics.
Module II Data Warehousing
Data Warehousing Process Overview. Data Warehousing Architectures. Data Integration and the
Extraction, Transformation, and Load Processes. Data Warehouse Development. Data
Warehousing Implementation Issues. Real-Time Data Warehousing. Data Warehouse
Administration, Security Issues and Future Trends
Module III Business Reporting, Visual Analytics and Business Performance Management
Business Reporting Definitions and Concepts. Data and Information Visualization. Different
Types of Charts and Graphs. The Emergence of Data Visualization and Visual Analytics.
Performance Dashboards. Business Performance Management. Performance Measurement.
Balanced Scorecards. Six Sigma as a Performance Measurement System
Module IV: Data Mining
Data Mining Concepts and Applications. Data Mining Applications. Data Mining Process. Data
Mining Methods. Data Mining Software Tools. Data Mining Myths and Blunders.
Module V: Text and Web Analytics
Text Analytics and Text Mining Overview. Natural Language Processing. Text Mining
Applications. Text Mining Process. Sentiment Analysis. Web Mining Overview. Search Engines.
Web Usage Mining (Web Analytics). Social Analytics
Module VI Big Data and Analytics
Definition of Big Data. Fundamentals of Big Data Analytics. Big Data Technologies. Data
Scientist. Big Data and Data Warehousing. Big Data Vendors. Big Data and Stream Analytics.
Applications of Stream Analytics
Module VII Analytics: Emerging Trends and Future Impacts
Location-Based Analytics for Organizations. Analytics for Consumers. Recommendation
Engines. The Web 2.0 Revolution and Online Social Networking. Cloud Computing and BI.
Impacts of Analytics in Organizations: An Overview. Issues of Legality, Privacy, and Ethics. The
Analytics Ecosystem
Text Book:

• Business Intelligence: A Managerial Approach (2011) Turban, Sharda, Delen, King,

Publisher: Prentice Hall, Edition: 2nd, ISBN: 13-978-0-136-
• Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support
Applications by Larissa T. Moss
Reference Text

• The Visual Display of Quantitative Information by Edward R. Tufte

• Business Intelligence: Making Better Decisions Faster by Elizabeth Vitt , Michael
Luckevich, Stacia Misner
• Business Intelligence Competency Centers: A Team Approach to Maximizing
Competitive Advantage (Hardcover)by Gloria J. Miller

Course Title: E-Business and Trade

Course Objectives:
To acquaint the students with basic principles e-commerce and to develop a broad understanding
of e-business and its dimensions, including driving forces and impact on business, individuals,
culture, and global economics. Also, to know the various aspects of e-commerce transactions.
Course Contents/Syllabus:
Module I: Foundation of Digital-commerce
Digital Commerce Foundation. Definitions Advantages and Limitations of EC. The Driving
Forces behind EC. Impact of Digitization on business operations. Launching a Business on the
Internet. Digital Challenges of a traditional management strategy
Module II: Digital Business Models
E-business: Characteristics. What is a business model. Digital as a business model. Digital
business models in practice. Asymmetric business models – creating unfair advantage
Module III: B2B Marketing
What is B2B Marketing. Push & Pull and the 4W’s Approach. B2B: Product Marketing. B2B:
Price Marketing. B2B: Promotion Marketing. B2B: Place Marketing
Module IV: E -Security & Electronic Payment Systems
Electronic Payment Media. Payment System Models. Cyber Banking. Risks in Cyberspace.
Protection and Recovery. Encryption
Module V: Emerging Trends in Digital Business
New trends & technologies (cloud computing, mobile and tablet apps, etc.). Embedding new
technology in organisations. Developing competitive advantages through technology.
Communities of practice, diverse venture teams and socio-technical systems needed to create
successful digital models. The creation and development of a digital transformation plan
Text Reading:

• Turban, Lee, King and Chung, Electronic Commerce- A Managerial Perspective,

Pearson Education

• Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall,
4th Edition
References:

• Joseph P T, 2000- Electronic Commerce: A Managerial Perspective Prentice Hall.

• Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison
Wesley

• Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi)

• Kennith Laudon and Jane Laudon – Management Information Systems: Managing the
Digital Firm 2005, (Ninth Edition) Prentice Hall.

• Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall

Course Title: SYSTEM ANALYSIS & DESIGN

Course Objectives:
The objective of this course is to provide adequate understanding of systems concept, system
analysis, and systems design, which would help them in having efficient and workable information
system for management. To provide an understanding the role of Hardware and Software for
realizing organizational Objectives and automation. To provide an understanding of the role of
systems analyst and software development firms for their role in distributing meaningful ERP
modules and other business intelligent system. To provide an understanding of the role of system
analysis and design within various systems development stages. To develop an awareness of the
different approaches that might be taken to systems design. To understand the activities of the
management and systems analyst, and in the overall development of system. To develop an
understanding of Testing software and complying the various software quality parameters. To
develop an understanding of how to migrate old data within newly developed system with the help
of various techniques.
Course Contents/Syllabus:
Module I – Understanding System Concepts and Use within Industry
Importance and Meaning of System, Role of system / Information system in creating effective
organization, Role of system / information system in value generation within organizational
level/structure Role of automation system in business process and integrated business modules-
manufacturing and service industry Traditional verses Online based ERP system Types of Systems
and its element.
Module II – Understanding System Analysis and Design
Understanding the meaning of System Analysis and Design Figure out various reasons for
Conducting system analysis Role of Management in conducting system analysis to cater
competition and incorporating latest technology within the process Role of Software development
firms-SAP, ORACLE, BAAN, PEOPLESOFT, MICROSOFT and GOOGLE in providing ERP
and Business Intelligent Software/System. Role of System Analyst and its function Attributes of
System Analyst
Module III – Requirement Determination and Development Life Cycle
Understanding the needs for developing/upgrading system Defining the type of system-Integrated,
stand alone, Automated and Online based System Methods / tools used for collecting and
recording facts and requirements from users Various system development tools- Computer Aided
Software Engineering (CASE), Joint Application Development (JAD) and Rapid Application
Development (RAD) Introduction of System Development Life Cycle (SDLC) and Agile
Module IV Feasibility Study and Negotiation
Understanding / Importance of Feasibility Study/ Analysis Various Consideration while
conducting Feasibility Study Steps of Conducting Feasibility Study Understanding feasibility
Aspects: - Economical, Technological and Behavioral Understanding the system performance
aspects- Data Center, Traditional HDD verses SSD, RAID, Integration of hardware and Software
and Mainframe by giving examples of YouTube, Flipkart and Google Services Preparing
Feasibility report and presenting final draft for system proposal Negotiation strategy
Module V- System Analysis, Design and Testing
Understanding the structured Tools- System Flow Chart, Data Flow Diagram, Data Dictionary,
Decision Table, Decision Tree, and structured English for defining system specification with
examples. Designing candidate system using structured tools Steps in Designing system Designing
of –output system, input system, process, file design/Data base and interfaces Understanding the
role of testing and its types Understanding the various software quality assurance
Module VI – System Implementation/ Maintenance and Review
Understanding the importance of Implementation within organization Training to the Users on
candidate system Conversion Strategy / integrating old system into new system Choosing the best
implementation strategy Maintenance plan/ AMC Review of organizational effectiveness
Understanding the various reasons for success and failure of ERP system within organization
Text & References:

• Avison, D. and Fitzgerald, G. Information systems development: methodologies,

techniques and tools, McGraw-Hill
• Silver and Silver, System Analysis and Design, Addison Wesley
 • James A. Senn-Analysis and Design of Information Systems
• System Analysis and Design, Elias M Awad

Course Title: Web Enabled Business Process

Course Objectives:
To acquaint the students with basic principles of the principles of the Internet and the World Wide
Web, to develop a broad understanding of digital customers;
Course Contents/Syllabus:
Module I : Web enabled Business fundamentals
Internet Basics: Internet, Intranet, Extranet, Portals, Web and Wireless, e-Business & e-Marketing.
Markets (including B2C, B2B and C2C), the web media landscape - key trends emerging trends,
the impact of web on businesses. How significant is web in doing businesses?
Module II: Virtual Value Chain
The Virtual Value Chain: Marketplace vs. Market space - Visibility, Mirroring Capability and
New Customer Relationships - The Network Economy - "Moore's Law" and "Gilder's Law" - E-
Marketplaces and Economic Impacts, Consumer Behavior on the Internet: Demographic,
geographic, psychographic and behavioral factors.
The Web Marketing Mix: Continuum of purely virtual to purely physical products- Product in the
Internet Marketing Mix - presenting product online, building a brand – Price in the Internet
Marketing Mix - Importance of price competitiveness to e-Business - Place in the Internet
Marketing Mix : the importance of fulfillment, logistical considerations- Promotion in the Internet
Marketing Mix - reaching the e-consumer
Module III: Understanding Online Customer
Understanding customer on the Internet: Motivations for shopping on the net – attributes of online
shopping, Sources of data collection on the web, (HitWise, comScore demos),Using surveys,
Observational research - click-tracking, heat-mapping ,Third-party data sources, Site centric
systems. Principles of website design: customer experience and usability: Alternative approaches
to website design, Usability and accessibility, researching your site visitors
Module IV : Planning and managing website development:
The role of the website, Planning and briefing web projects - internal stakeholders and selecting /
briefing external partners , The project plan - key elements to be included, Web technologies -
CMS, XHMTL, CSS, mash-ups, XML feeds, AJAX etc., video streaming and rich media,
Information architecture - planning customer journeys. Principles of effective website design:
content, page layout, style sheets and navigational tools, Copywriting for the web. Wireframes -
testing and implementing website designs, Budgeting for web projects
Module V: Customer Experience on the web
Customer Experiences on the Web: The web's ‘unique capabilities’ – Interactive communications
with customers for - organizational learning, service capability, convenience. Application of web
in different businesses: Marketing, Accounting, Human Resource, Advertising, Operations.
Regulation, permission and codes of practice: An overview of today's online legal environment -
key legislation affecting web businesses, Intellectual Property Rights - how to protect your assets
online, Data Protection - everything you need to know about protecting customer data, Digital
signatures, Global trading perspectives, Domain names and registered trademarks (TM) online,
Social media and the law - what are the implications of Wikis, blogs, peer-2-peer communities
etc, Web analytics - what are the options and their respective benefits?
Text & References:

• Joseph P T, 2000- Electronic Commerce: A Managerial Perspective Prentice Hall.

• Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison
Wesley
• Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi)
• Kennith Laudon and Jane Laudon – Management Information Systems: Managing the
Digital Firm 2005, (Ninth Edition) Prentice Hall.
• Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall
• Online Marketing- Richard Gay, Alan Charlesworth and Rita Esen,
• Understanding Digital Marketing –Damian Ryan and Calvin Jones

Course Title: INTERNATIONAL CURRENCY MANAGEMENT

Course Objectives:
Each entity engaged in international business activity needs foreign currency. The course aims to
introduce students to the basics of currency risk, trading and its management in international
business transactions/operations. The course will involve understanding the need for international
currencies, types of associated risks, an idea of the trading mechanics in Indian & International
Currency Markets, linkages to Money Markets, Interest rates, Economic and World events. The
course will also teach how to manage currency risk and impart knowledge of the Mitigation Tools
(Forwards/Futures/Options/Swaps) and strategies (Hedging/Speculation/Arbitrage) which traders
or businesses can adopt.
Course Contents/Syllabus:
Module I: Importance of International Currency Management in Global Business
Importance of foreign currencies in International Trade & Business. Volume, Participants, Risk
from Currency Volatility and experiences of MNC’s in cross border transactions. Role of market-
makers.
Module II: Introduction to International Currency Markets & Terminologies
Spot and Forward Markets, Trading Terminologies & Mechanism, Currency Convertibility,
Major/Minor currencies. ISO Currency codes, linkages to other Global Markets & Events,
Interest Rates, benchmarks LIBOR/MIBOR. RBI compliance for Remittance.
Module III: Calculation of Currency Rates
Exchange Rate Determination – Bid/Ask, Margins, spread. Cross-currency calculations – Practice
exercise on the arithmetic of various currencies. Interest Rate & Purchasing Power Parity,
Negotiating rates for inflow/outflow for different international transactions.
Module IV: Currency Risk/Exposure & Trading Strategies
Transaction, Translation and Operating Exposure. Trading Strategies for Hedging, Speculation &
Arbitrage.
Module V: Currency Risk Mitigation & Management Tools
Concept of Hedging. Hedging strategies of Corporates. Currency Risk Management using
Currency Derivatives like Forwards, Futures, Options & Swaps.
Text & References:

• Apte P.G. , International Financial Management, Tata McGraw-Hill Publication

• Copeland, L.S. (2013), Exchange Rates & International Finance, Pearson Education
• Thummuluri Siddaiah , International Financial Management, Pearson Education
• Levi, M.D. , International Finance, McGraw Hill International
• Errunza, V.R., Singh, D. and Srinivasan, T.S. , International Business Finance, Global
Business Press
• Hull, J.C. , Introduction to Futures and Options Markets, Prentice Hall of India
• Edwards, F.R and Ma C.W. , Futures and Options, McGraw-Hill International.
• Kolb, R.W. , Understanding Futures Markets, Prentice Hall of India
• Rebonato, R. , Interest Rate Option Models: Understanding, Analysing and Using Models
for Exotic Interest Rate Options, John Wiley and Sons
• Kohn, M, Financial Institutions and Markets, Tata McGraw Hill Publishing

Course Title: WTO AND INTERNATIONAL REGULATORY ENVIRONMENT

Course Objectives:
The primary objective of this course is to focus on the role of International Trade Institutions in
promoting international Trade. The course also focuses on rapidly expanding legal system of the
World Trade Organization (WTO) and also to provide a basic insight into the institutional and
substantive law of the WTO.
Course Contents/Syllabus:
Module I: Role of International Institutions in International Trade
World Bank, IMF, WTO, UNCTAD, International Trade Centre (ITC), Geneva, USTR (United
State Trade Representative), CBI (Centre for Promotion of Imports from Developing Countries)
Module II Origin of WTO
Evolution of GATT, From GATT to WTO, Multilateral and Plurilateral Agreements, Principles
of GATT, Exceptions to WTO Commitment
Module III Regulatory Frame work of WTO
Sanitary and Phytosanitary Measures, Technical Barriers to Trade, Safeguards, Rules of Origin,
Agreement on Agriculture, Agreement on Textile and Clothing, Subsidies and Countervailing
Measures, Trade Related Intellectual Property Rights (TRIPS),Trade Related Investment
Measures (TRIMS)
Module IV General Agreements on Trade and Services
Objective and Need for GATS. Services covered under GATS, Obligations, Commitment and
Schedules under GATS, Special and Differential Treatment under GATS
Module V Dispute Settlement Mechanism
Stages in Dispute Settlement Mechanism, Procedure for Appeal, Implementing Recommendations
of DSB
Text:

• Rao, M B & Guru Manjula, WTO and International Trade, Vikas Publication, 2001
References:

• Barua Alokesh, Stern Robert M, WTO and India

• Mattoo Aaditya, Stern Robert Mitchell, India and the WTO, Oxford University Press,
(2003),
• Qureshi Asif Hasan, Interpreting WTO agreements: Problems and Perspectives,
Cambridge University Press (2012),
• Ezeani Elimma C., (2011),The WTO and its development obligation: prospects for global
trade, Anthem Press,
• Das Bhagirath Lal, WTO: The Doha Agenda : The new negotiations on world trade, Zed
Books, (2003)
• Bhaumik T. K., The WTO: a discordant orchestra, Sage Publications, (2006)
• Mathur, Vibha, WTO and India, New Century, New Delhi, 2005
• Garg, Hema, W T O and regionalism in world trade, New Century Publications, New
Delhi, 2003
• Chauhan Sandeep-GATT to WTO – Deep & Deep Publication Pvt. Ltd., 2001 Edition
• Online references available on WTO website
• Introduction to the WTO

Course Title: GLOBAL COMMODITY TRADE

Course Objectives:
Commodities like cereals, crude oil, coffee, sugar, gold, rubber, cotton etc dominate global trade.
The course imparts knowledge of which countries dominate world production/ export/ import of
various commodities, familiarity with the function and mechanism of Indian and International
Commodity Exchanges, identification of commodity risks faced by suppliers & consumers of
commodities and suitable strategies to mitigate commodity market risk.
Course Contents/Syllabus:
Module I: Introduction to Commodities & Top Commodity Producing & Trading Countries
Changing Int’l Trade scenario & in 21st Century, Commodities – Definition, Features, Types,
History, Participants, Structure & systems of commodity trade, Top Exporter & Importer countries
of World’s most traded Agri commodities, Crude oil, Gold, Silver etc, India’s place in World
Commodities
Module II: .World’s Commodity Exchanges
World’s Major Commodity Exchanges - USA, Canada, Latin America, Europe, China, Asia,
Africa & Oceanic History, Shareholding pattern, Products & Contract specifications of
Commodities traded on world’s top Commodity Exchanges
Module III: Indian Commodity Exchanges
Turnover, Evolution, Forward Market Commission, Contracts Act,Regional & National
Commodity Exchanges,Structure, Shareholding, Turnover, Products Traded on National
Exchanges MCX, NCDEX, NMCE, ICEX, ACE, UCX,Case study on National Spot Exchange
Ltd (NSEL)
Module IV: Commodity Derivatives
Derivatives - Definition, Types, OTC vs Exchange Traded, Participants, Evolution, Economic
Functions & benefits, Risks,Commodity Futures & Options - Characteristics, Terminologies,
Margins, Physical Delivery, Assignment, Warehousing, Quality specifications, Membership,
Charges,Trading, Clearing & Settlement,Strategies for Hedging, Speculation & Arbitrage,Types
of Orders, Difference between & Options & Futures, Right/Obligation of Buyer/Seller, Call/Put
Options
Module V: World’s Most Traded Commodities
Presentations on Cotton, Edible oils (Rapeseed, Soy, Palm Oil), Tea, Coffee, Sugar, Wheat, Crude
Oil, Steel, Rice, Pulses, Rubber, Gold, Silver, Copper etc - World Trade, India’s share, Production,
Global demand & supply, Consumption & price patterns, Quality, Trading, Contract
specifications, substitutes etc.
Text & References:

• Niti Nandini Chatnani,Commodity Markets - Operations, Instruments and Application,

Tata McGraw Hill Education Private Limited, New Delhi
• NCDEX Institute of Commodity Markets & Research (NICR), Study Manual for
Commodity Trading

Course Title: International Business Negotiation

Course Objectives:
The central aspect of international business involves negotiation: the establishment of the terms
under which a business transaction will take place. Negotiation involves techniques, procedural
steps, tactics and strategy. You must have an understanding of the role of authority, power and
influence in negotiation. International negotiation involves a further factor—the role of culture.
Culture has an impact on how negotiations are conducted and what behaviors are and are not
acceptable and effective.
Course Contents/Syllabus:
Module I International Negotiation in Theory and Practice
Theory, processes, and practices of negotiation. The Nature of Negotiation. Negotiation
framework. Negotiation strategies & tactics, Strategy: Distributive Bargaining and Integrative
Negotiation. Who Negotiates? New Players in the Old Game. Obstacles to Negotiation and
Negotiation Phases: Pre-negotiation and problem-solving, bargaining and post-agreement
negotiations
Module II The Process of Negotiation:
Negotiation analysis and planning. Negotiating in groups. Negotiation sub-processes, Perception,
Cognition and Emotion, Drivers of Negotiation Process. Communication, Finding and using
negotiation Power. Influence: Routes to Influence, Role of Receivers in Influence, Ethics in
Negotiation
Module III Multi-Issue Negotiations & Multiparty Negotiations :
Relationships in Negotiation. Key Elements in Managing Negotiations within Relationships.
Parties in Negotiation: Coalitions, The nature of Multi-party negotiation. Negotiation in the Age
of Information and Technology. Third-Party Mediation and Negotiation : Types and Roles- The
Role of Violence : Negotiation in the Midst of Violence
Module IV International Negotiation Environment & Culture
International negotiation environment & international negotiator behavior, Negotiation with :
Japanese. Chinese. Europeans. Americans. Indians, Managing negotiation complexity,
International negotiation best practice
Module V Endgame: Closure and Planning for Implementation
Planning for Implementation. Art of Closing. Changes and challenges ahead. Strategies to cope
with changes and challenges
Text:

• Negotiation: everyone must win-S L Rao, Excel Books

References:

• Lewicki, Roy J., Bruce Barry, and David M. Saunders. 2007. Essentials of Negotiation
(4th Edition).Boston: McGraw-Hill Irwin.
 • Fisher, R., Ury, W.L., & Patton, B. Getting to Yes: Negotiating Agreement Without
Giving In 2nd Edition. New York: Penguin Books, 1991. Reserve: BF637.N4 F57 1992
• Lax, David A. and James K. Sebenius (2006) 3D Negotiation: Powerful Tools to Change
the Game in Your Most Important Deals. Boston Harvard Business School Press. Reserve:
HD58.6.L388 2006
• Salacuse, J.W.The Global Negotiator: Making, Managing, and Mending Deals Around
the World in the Twenty-first Century . New York: Palgrave Macmillan, 2003.Reserve:
HD58.6 .S246 20
• Adopting a Dual Lens Approach for Examining the Dilemma of Differences in
International Business Negotiations. Tinsley, Catherine H.; Curhan, Jenifer J.; Kwak, Ro
Sung | International Negotiation | 19994:1, | 5(18)
• Negotiating the Spirit of the Deal. Fortgang, Ron S.; Lax, David A.; Sebenius, James K. |
Harvard Business Review | 2003-0281:2,
Journals:

• Harvard Business Review

• Conflict Resolution Quarterly
• Journal of Conflict Resolution
• Journal of Peace and Research
• International Negotiation Journal
• Negotiation Journal

Course Title: INTERNATIONAL BUSINESS AND PRACTICE

Course Objectives:
This course provides a comprehensive overview of the role that international business plays in the
global economy. This knowledge shall help to understand the complexities, risks and opportunities
of international business and provide a global perspective on international trade, including foreign
investments, impact of financial markets, international marketing, and the operation of MNC’s.
Students would get to know business practices organizations adopt to tap global opportunities. It
will also create awareness on career opportunities that exist in international business and MNC’s.
Course Contents/Syllabus:
Module I: Globalization & Multinational Corporations
Int’l Business in 21st century; World’s Top Economies. Globalization - Meaning and implications;
Drivers of Globalization; The globalization debate - arguments for and against. Multinational
Corporations- Definition, Types, Organization, Design & Structures, Head quarters and
Subsidiary relations ; EPRG Model
Module II : Introduction to International Marketing
Differences between domestic and international business; Different Modes of entry into
international markets – Factors & Types – a) Export & b) Production Abroad. Export – Indirect
and Direct Export. Production Abroad - Assembly/Contract Mfg, Licensing, Franchising, Joint
Ventures, Mergers & Acquisition, Wholly owned subsidiary.
Module III: Introduction to International Trade
Theories- Theory of Mercantilism, Absolute advantage, Comparative Advantage, Hecksher-Ohlin
theory, The New product life cycle theory, The New Trade theory, Porter’s Diamond Model ;
Tariff & Non-tariff barriers. GATT, WTO, TRIPS, TRIMS, GATS, Ministerial Conferences,
WTO round of negotiations.
Module IV: International Business Environment
External Environment - STEEPLE / PESTLE Analysis. Implication of environment differences
due to Economic, Social, Political, Legal, Cultural variations. Hofstede Model
Module V: Introduction to International Financial System
International Financial Markets – Equity, Debt, Foreign Exchange & Commodities. Role of Banks
in Global Financial Transactions – NOSTRO, VOSTRO, SWIFT. Modes of Payment in
International Trade – Advance, Open Account, Documents on Collection, L/C, Consignment-
basis. FDI’s & FII’s.
Text & References:

• Daniels, J.D.,Radebaugh L.H.,Sullivan D.P. & Prashant Salwan (2013), International

Business: Environments and Operations, Pearson Hall, Delhi
• Varma, Sumati (2012), International Business, Pearson Hall, Delhi
• Sundaram and Black,(2013), International Business Environment, Prentice Hall Of India
Pvt. Ltd.
• Hollensen & Banerjee, Global Marketing, (2012), Pearson Hall.
• Warren & Bhargava, Global Marketing Management (2013), Pearson Hall.
• Bhalla and Raju,(2012), International Business Environment, Sage Publication
• Francis Cherulinam,(2012), International Business, Himalaya Publishing House
• Charles Hill,(2012), International Business, McGraw Hill
• Copeland, L.S. (2013), Exchange Rates & International Finance, Pearson Education

Course Title: Project Management

Course Objectives:
1. To provide theory and practice and the roles and responsibilities of the project manager.
2. To familiarize the student on the criteria of selection and identification of a project and carry
out a rational appraisal
3. To understand project planning and be familiar with project control systems.
4. Explain global project management
Course Contents/Syllabus:
Module I Context of Project Management
Concept of Projects, Project Classification, Types and Categories of Projects; Infrastructure
Projects, Project management in established firms, New Product Development Projects, Product/
Process Improvement Projects, Technology Induction & Assimilation Projects, Strategic
Implications of Project Management Activities; Project Goals, Functions; Phases of Projects, 7S’
of Projects; Project Life Cycles.
Module II Project Selection and Appraisal
Criteria for selection: Identification of the project; Project Portfolio Management; Request for
Proposal; Project appraisal: Technical, Commercial, Economic, Financial and Management
appraisal; Feasibility Study: Payback Period, NPV, IRR
Module III Project Planning and Organization
Project Planning: Planning steps, Master plan; Defining Project Scope, Work Breakdown
Structure, Cost Breakdown Structure, Resource Breakdown Structure; Project Activity, Project
Coordination, Scheduling Charts; Schedule, Gantt Charts, PERT & CPM, Allocation of Resources
& resource leveling; Crashing of Projects, Project Team, Role of the leader; Project Organization:
Pure, Matrix, functional
Module IV Cost & Time Estimation, Budgeting, Risk Analysis
Cost & Time Estimating methods, Budgets and Estimates; Cost-Time Overrun Issues and
Implications; Project Risk Management process and Change control Management
Module V Project Review and Control
Project Monitoring and control; Project Quality Control; Critical Chain Project Management;
Project Termination and Abandonment Analysis; Project Audit & closure
Module VI Recent Trends & Software Applications
Scrum Project Management. PERT Simulation. A hands on to MS Project software. Project
Management in multi-cultural context
Text Reading:

• Badiru, A. B. (2012), Project Management: Systems, Principles and Applications, CRC

Press (Taylor & Francis), 9781420083194
• Dalal, A.F. (2012), The 12 Pillars of Project Management, CRC Press (Taylor & Francis),
9781439849125
• Gray & Larson, Project Management, 5/e, Tata McGraw-Hill, 978-0-07-340334-2
• Harvard Business School Press (2007), The Essentials of Project Management (for HR
Professionals), 9781591399247
• Keyes, J. (2011), Implementing the Project Management Balanced Scorecard, CRC Press
(Taylor & Francis), 9781439827185
• Kloppenborg (2012), Contemporary Project Management, Cengage, 9780538477024
• Maley, C. H. (2012), Project Management: Concepts, Methods and Techniques, CRC
Press (Taylor & Francis), 9781466502888
• Nagarajan (2012), Project Management, New Age Publishers, 9788122433241
 • Nicholas and Steyn (2012), Project Management for Business, Engineering, &
Technology, Taylor & Francis, 9780080967042
• Pinto (2009), Project Management: Achieving Competitive Advantage, Pearson India,
9788131727157
• Wysocki (2011), Effective Project Management, Wiley, 9788126533848
Course Title: Supply Chain Management

Course Objectives:
This course aims to develop an understanding of the supply chain management practices and their
interrelationships with other organizational functions. This course provides students the necessary
analytical tools and prepares them for managing the supply chain operations. Students completing
this course will have basic knowledge of procurement, logistics, vendor management and supply
chain management. The course also provides exposure to the latest developments, trends and
practices in this field. Industry experts would be invited to present the practical issues in managing
the function.

Syllabus:
Module I: SCM concepts. Sourcing Process and Managerial Issues.
Understanding the Supply Chain, Understanding logistics. Evolution of Logistics and Supply
Chain Management in the Overall Organization’s Functioning, Objectives of a Supply Chain.
Process views of a Supply Chain. Value Chain of a Company. SCM drivers and Metrics.
Purchase Management, Sourcing Process, Strategic Sourcing, Total Cost of Ownership, Global
Sourcing, INCO Terms, E-Procurement/E-Commerce. Vendor Management and Development.
Module II: Logistics Management
Logistics defined, Scope of logistics; Value added logistics services. Logistics at the centre of
World Trade. Global logistics operation and its document handling. Types of shipment.
Containerization in SCM, Role of logistics in Distribution channel. Multi-modal transportation.
Logistics outsourcing:3PL and 4PL logistics. Reverse Logistics and Closed-Loop Supply Chain.
Module III: Managing the Supply Chain Performance .
Warehousing operations, Inventory Management, Supply Chain Cycle Inventory ,Safety
Inventory, Vendor Managed Inventory, SCM and Information Technology, Application of RFID,
ERP, JIT, Optimization of Supply Chain, Retailing Management, Waste Elimination and Lean
Thinking in Supply Chain; Supply chain performance measurement systems; Supply Chain
Balanced Score Card, SCOR Model..
Module IV: Latest Development, Trends and Practices
Application of Block chain, Artificial Intelligence and Internet Of Things in SCM, Risk
Management in Supply chains, Governance issues and role of Ethics, Sustainability and the
Supply Chain. Best Practices in SCM.
Text & References:

• Agarwal (2010), Supply Chain Management, Macmillan India

• Bowersox, Closs and Cooper (2008), Supply Chain Logistics Management, Tata McGraw-
Hill

• Chopra, Meindl and Kalra (2019), Supply Chain Management: Strategy, Planning, and
Operation, Pearson Ed.

• Rangaraj, et al (2009), Supply Chain Management for Competitive Advantage, Tata

McGraw-Hill

• Ray (2010). Supply Chain Management for Retail, Tata McGraw-Hill,Sople

(2010),Logistics Management, Pearson Education.

• Shah (2009), Supply Chain Management: Text and Cases, Pearson Education

• Sharma (2010), Supply Chain Management, Oxford University Press

• Simchi-Levi, et al (2008), Designing and Managing the Supply Chain, Tata McGraw-Hill

• Wisner, Leong and Tan (2005), Principles of Supply Chain Management, Cengage
Course Title: SERVICE OPERATIONS MANAGEMENT
Course Objectives:
The objective of the course is to understand the growing significance and impact of services on
the growth and economy and the scientific ways to run the operations so as to optimize the business
and brand returns.

Course Contents/Syllabus:
Module I : Understanding Service Operations
Introduction; Nature & Role of Services in Economy; Service Operations and their Management
Fundamentals; Service Strategy; Positioning of Services in the Organisation Value Chain
Module II: Service Operation Infrastructure
Service Facility Design, Layout & Location, Off-shoring & Outsourcing; Technology in Services,
Front-office Back-office Interface; Human Factor in Services; External Associates in Service
Processes
Module III : Service Process Management
Service Encounter Design and Control; Managing Service Processes; Experience Management in
Service Operations; Service Quality and Reliability Assurance; Service Process Improvement &
the Associated Methodologies; Experience Innovation Paradigm; New Service Development
Module IV : Improving Service Delivery Propositions
Service Growth and Globalization; Forecasting Demand for Services; Capacity and Demand
Management; Customer Expectations and the Planned Provision in Service Delivery; Legal
Aspects of Expectation-Delivery Gaps; Service Waiting Line and Customer Relationship
Management; Inventory Management for Improved service Delivery
Module VI Incorporating AI and Other Latest Technologies in Service Operations
Introduction to AI and other new age technologies. AI as a service (AIaaS). Futuristic Scenario of
incorporating new technologies like cloud computing, simulation, robotics etc in service
operations
Text Reading & References:

• Deborah (2008), Competitive Strategies for Service Businesses, New Delhi: Jaico
• Fitzsimmons & Fitzsimmons (2006), Service Management, Tata McGraw-Hill
• Haksever, et al. (2006), Service Management and Operations, Pearson Education
• Hollins (2007), Managing Service Operations, Sage Publications
• Johnston & Clark (2009), Service Operations Management, Pearson Education
• Metters, et al. (2006), Service Operations Management, Cengage Learning
• Davis & Heineke (2003), Managing Services: People and Technology,Tata McGraw Hill.

Course Title: Capacity Planning and Management

Course Objectives:
The objective is to familiarize the students with the aspects of planning and control of capacity in
an organization for enabling its economic utilization, as well as the ongoing changes required in
it over the life cycle of the organization in consonance with changing environments. The aim is to
instill sharper understanding about the economics of trade-off in outlaying an optimized capacity
toward delivering competitive products and services nationally and worldwide in right quality,
right quantity, at right time.
Syllabus:
Module I: Dimensions of capacity
Operational perspectives on capacity; Goods production and service creation capacity; Designed
capacity and capacity utilization; Effective transformation capacity; Capacity efficiency;
Collaborative capacity; Tactical and strategic dimensions
Module II Economics of Capacity
Rough cut & composite capacity requirement planning; Capacity forecasting on demand
assessment; Capacity creation on Short-, Immediate-, and Long-Term capacity need & trade-off;
Capacity creation typology; Create-hire-acquire capacity additions; Greenfield and brown field
mode of capacity enhancement
Module III Optimizing Capacity
Service level-focus of capacity; Surge capacity; Manpower-, technology-, & facility-oriented
capacity strategy; Capacity value vs. cost optimization; Capacity learning in goods and services; .
Capacity reengineering
Module IV Capacity Management & Control
Queue management & service enhancement principles; Flow variability and demand management;
Capacity maintenance; Applying Lean, 5S for capacity productivity. Capacity Re-Balancing.
Capacity lifecycle management: installation through renewal
Module V Recent Trends
Flexible Manufacturing Systems. Subcontracting. Outsourcing. Technological advancement
Text Reading:

• Anupindi, et al., Managing Business Process Flows, New Delhi: Pearson Education
• Beckman and Rosenfield, Operations Strategy, McGraw-Hill International
• Chapman, The Fundamentals of Production Planning and Control, New Delhi: Pearson
Education
• Johnston and Clark, Service Operations Management, New Delhi: Pearson Education
• Metters, et al., Successful Service Operations Management, Cengage Learning
• Mohanty and Deshmukh, Advanced Operations Management, New Delhi: Excel Books
• Narasimhan, McLeavey, Billington, Production Planning and Inventory Control, New
Delhi: Prentice-Hall
• Nichloas, Competitive Manufacturing Management, Tata McGraw-Hill
• Wisner and Stanley, Process Management, New Delhi: Cengage Learning
• McNair and Vangermeersch, Total Capacity Management, Florida, U.S.A.: CRC Press

Course Title: OPERATIONS PLANNING, SCHEDULING AND CONTROL

Course Objectives:
The objective is to familiarize the students with the aspects of scheduling, planning and control of
operations in an organization for enabling economic utilization of resources with regard to
changing market dynamics over the planning horizons. The aim is to instil sharper understanding
about the economics of trade-off in outlaying an optimized capacity toward delivering competitive
products and services nationally and worldwide in right quality, right quantity, at right time.
Course Contents/Syllabus:
Module I Role of operations planning, scheduling and control
Role of operations planning, scheduling and control in goods and service businesses; Systems and
processes; ATO, MTO and MTS scenarios; Matching supply with demand; Pre-planning
operations; Managing Marketing and Finance interface activities; Orienting manpower for
essential performance measures
Module II Forecasting and aggregate planning
Forecasting and aggregate planning in goods & services; Master schedules; Make or buy; Material
requirement planning; Capacity engagement planning; Facility preparedness assessment;
Manufacturing resources planning; Work order generation; Handling random priorities;
Managing operational variability and flexibility
Module III Job-shop, flow-shop, and service sequencing
Work-order registration; Job-shop, flow-shop, and service sequencing; Operations resource
allocation; Resource loading; Facilitating off-line setup; Operations activity control; Improving P:
D ratio; Order closure and material redeployment; Generating work progress and variance reports
for management information
Module IV Resource Management and JIT
Ascertaining schedule performance and gaps; Coordinating outsourced and in-house production;
Bottleneck resource management; Process-based & capability-based flow control; Lean MRP;
Toyota system and Kanban; JIT-I and JIT-II; Managing cycle time reduction and cost reduction
imperatives; Factoring operations learning
Module V Recent Trends
An introduction to TPM. An introduction to ERP. Role of ERP in changing era
Text:

• Phillips, Robert. 2005. Pricing and Revenue Optimization. Stanford University Press,
Stanford, CA.
References:

• Ingold, A., Yeoman, I., and U. McMahon-Beattie, Yield Management: Strategies for the
Service Industries.
• Talluri, Kalyan T., Garrett J. van Ryzin. 2004. The Theory and Practice of Revenue
Management. Kluwer, Boston, MA.
• Yeoman, I., and U. McMahon-Beattie, Revenue Management and Pricing: Case Studies
and Applications, London: International Thompson Business Press, 2004.

Course Title: MERCHANDISING AND CATEGORY MANAGEMENT

Course Objectives:
The course highlights the finer details of the retail operation called merchandising. Apart from
giving the theoretical overview of the concepts and important terms, procedures and practices, the
contents emphasize the planning and control aspect along with the extended applications like retail
branding decisions.
Syllabus:
Module I: Merchandise & Merchandising
Concepts & philosophy, Components of merchandising Management, The Merchandising
Management process, devising merchandising plans. Forecasts, innovativeness, assortment,
brands, timing and allocation.
Module II: Merchandising Planning and Forecasting
Implementing Merchandise plans. Selecting and interacting with merchandising sources.
Evaluating merchandise, negotiating the purchase. Concluding the purchases, receiving and
stocking the merchandise. Recording the merchandise. Re–evaluating the on a regular basis.
Merchandise forecast and budgeting, Designing control units, Sales forecasting, Inventory level
planning. Planning purchases, Planning profit margins.
Module III: Logistics Management
Logistics and order processing and fulfillment. Transportation and ware housing. Customer
transaction and Customer service.
Module IV: Inventory management
Inventory management. Retailer’s tasks. Inventory levels. Merchandise security. Reverse
logistics. Inventory Analysis. Inventory valuation- the cost method and the retail method.
Module V: Category Management
Category management. Concept of Category, Category management & category captainship.
Module IV: Latest Development, Trends & Practices
Software used in Merchandising and Product Planning
Text & References:
• Swapna Pradhan, Retail Merchandising, Tata McGraw Hill
• Rosemary Varley, Retail Product Management: Buying & Merchandising, Routledge
• Levy & Weitz, Retailing Management, Tata McGraw Hill
• Berman & Evans, Retail Management- A strategic Approach, Pearson Education
• Bajaj, Tuli & Srivastava , Retail Management, Oxford
• Images Retail
Course Title: Sourcing and Vendor Management
Course Objectives:
In present times, global sourcing and vendor management is a critical and complex organizational
function as it involves processes, technology, systems and management skills. Finding the right
vendor and solutions for customized products, services and applications and managing lead times
are challenges that purchase managers face on a daily basis. The objective of this paper is to equip
students with skills relating to vendor management, strategic procurements and risk management
and to develop their knowledge on contemporary trends and issues in global sourcing and vendor
management.
Syllabus:
Module I: Understanding Sourcing as a Strategic Organizational Function
Evolution of purchasing, Purchasing, sourcing and vendor management as a key organizational
function, Purchasing objectives, Impact of strategic purchasing on profitability, Make or Buy
Decisions, Types and methods of sourcing in retail; centralized vs decentralized, single sourcing
vs multiple sourcing, day-to-day vs long range sourcing
Module II: The Sourcing Process
Market analysis and supplier research, Prime sources of supplier information, Request for
Proposal, Fundamental steps of the buying process, terms and condition of purchase, Buying
Documentation, Negotiation, Use of IT in sourcing, Global Tenders and EProcurement, Reverse
Auctions, Expanded role of global purchasing
Module III: Vendor Selection and Management
Vendor selection process, Evaluation of existing vendors, Developing vendor performance
measures, new vendor development process, working with suppliers to manage quality, JIT and
TQM in sourcing, Key supplier account management, Vendor relationship development, Vendor
monitoring, Promoting SME suppliers.
Module IV: Cross functional Approach to Sourcing
Overview of material management function and supply chain alignment, Role of purchasing in
supporting inventory objectives, Goals of Inventory Control, Hedging vs. Forward Buying, Risk
management, matching supply with customer demand, managing inward logistics, Transportation
modes and warehousing.
Module V: Issues in Sourcing
Legal, socio-cultural issues in international buying, Measurement of sourcing performance,
Benchmarking in Retail Purchasing. Module VI: Latest Developments, Trends & Practices 20%
Dealing with international suppliers, UNO and GATT conventions Environmental issues-Green
Purchasing- Industry Best Practices
Text & References:
• Sollish, F. and Semanch, J. (2007), Strategic Global Sourcing: Best Practices, Wiley Publications
• Chartered Institute of Purchasing and Supply (CIPS), UK – Case Studies
• Chopra and Miendl (2003), Supply Chain Management: Strategy, planning and operation,
Pearson Books
• Pooler, V.H. (1997) Purchasing and Supply Management: Creating the vision, Springer

Course Title: MALL MANAGEMENT

Course Objectives:
The course contents provide a detailed outline of Malls and its design and retail components.
Special emphasis is given to the practical aspects. The objective of the course is to impart skills
necessary for taking up positions in Mall administration.
Course Contents/Syllabus:
Module I: Concept of Mall
Definition, Types and Genesis of malls, growth of malls globally, Diffusion of the concept to
India, growth of malls in India, future trends and projections, advantages of mall over other retail
formats, comparison of Malls in USA and India.
Module II: Mall Architecture
A description of the various components of mall architecture and their significance like Facade,
Atrium, Parking, circulation path and utilities.
Module III: Handling a Mall project
Choosing the macro and micro locations, identifying the catchments, Deciding Tenant-mix and
anchor tenant(s), concept planning and retail zoning, a comment on suitability of popular retail
formats as anchor tenants like Hyper markets, Department Stores, Multiplexes and Eating joints.
Module IV: Components of Mall Management
Concept and Tenant-Mix Planning, Lease Management, Marketing and Space Selling, Facilities
& Utilities management, Security & Information Systems, Mall promotion &Events management.
Module V: Latest Developments, Trends and Practices
Innovations at Mall in India, Use of Technology in Mall Management
Text

• Harvinder Singh, Srini R Srinivasan (2012), Mall Management: Operating in Indian Retail
Space, Tata McGraw Hill Education Pvt. Ltd
References:

• Levy & Weitz (2011), Retailing Management (5th ed), Tata McGraw Hill
• Burman & Evans(2011), Retail Management-A strategic Approach (8th ed), (Pearson
Education)
• Paco Underhill (2007), Simon & Schuster ,Call of the Mall

Course Title: RETAIL SUPPLY CHAIN AND LOGISTICS MANAGEMENT

Course Objectives:
It is the supply chains that competes, and not the companies in the present global market. More so
in the retail sector where the profitability and competitiveness of a company is directly linked to
the efficiency and responsiveness of the supply chain. The objective of this course is to develop
an understanding of the strategic role of a retail supply chain and logistics management of its
various components.
Syllabus:
Module I: Overview of Retail Supply Chain
Introduction to retail supply chain. Comparison with manufacturing supply chain. Essentials of
retail supply chain management. Customisation in retail supply chain
Module II: Supply Chain Issues of Various Retail Formats
Supplier Relationship Management and Sourcing Decisions. Pricing Dynamics and Dynamic
Pricing in Supply Chain. Customer Relationship Management Process. Inventory Management.
Communication and Inter-Functional Coordination
Module III: Supply Chain Issues
Waste Elimination and Lean Thinking in Supply Chains. Supply Chain Balanced Score Cards.
Managing Supply Chain Risks. Supply Chain Operations Reference (SCOR) Model. Use of IT
applications in Supply Chain; Bullwhip Effect in Supply Chain
Module IV: Strategic Retail Logistics Planning
Transportation, Ware housing, packing and unitization, containerization. Multimodal Logistics.
logistics strategy, Implementation, assorted and space management. Reverse logistics and
Managing Returns
Module V: Retail Channel
Marketing Channels – structure and functions. Channel Design and Implementation – segmenting,
targeting, and establishment of new channels or refining existing channels, identifying power
sources, and channel coordination
Module VI: Latest Development, Trends and Practices
Technological advancement in Supply Chain. Radio Frequency Identification its uses and benefits.
Supply Chain Games
Text & References:

• Bowersox, Closs and Cooper (2008), Supply Chain Logistics Management, Tata McGraw-
Hill • Chopra, Meindl and Kalra (2008), Supply Chain Management: Strategy, Planning, and
Operation, Pearson Education
• Rangaraj, Raghuram and Srinivasan (2009), Supply Chain Management for Competitive
Advantage: Concepts and Cases, Tata McGraw-Hill
• Ray (2010). Supply Chain Management for Retail, Tata McGraw-Hill
• Shah (2009), Supply Chain Management: Text and Cases, Pearson Education
• Simchi-Levi, et al (2008), Designing and Managing the Supply Chain: Concepts, Strategies
and Case Studies, Tata McGraw-Hill
• Wisner, Leong and Tan (2005), Principles of Supply Chain Management, Cengage
Course Title: PRINCIPLES OF RETAILING
Course Objectives:
This course is designed to give a thorough idea about Retail practices in India and other parts of
the World by integrating dynamics of Retail environment with the theoretical framework. It
introduces the field of retailing, the basics of retail formats, the importance of building and
maintaining retail stores.
Syllabus:
Module I: RETAILING
Concept, definition and functions. Evolution of retailing. Global retailing scenario, growth of
retailing in India. Organized retailing in India: key drivers for growth and future prospects. Retail
formats and their characteristics: Store formats-Supermarket, Department store, Hypermarket, The
Mall, Discount store, Category Killers, Kiosks, Convenience store, Specialty store. Non-store
formats- Eretailing, direct selling, Television Home shopping, Vending Machine retailing.
Module II: STORE LOCATION PLANNING
Levels of locations decisions, city selection, location options-High-street location, free standing
location, Shopping center/mall location, site selection, factors affecting city, location and site
location decisions. Store design and Layout: Exterior design components and their significance,
Interior atmospherics, store layout and space planning, visual merchandising.
Module III: MERCHANDISING MANAGEMENT
Deciding the merchandise mix- variety, assortment, branding, quality, price points, factors
affecting merchandise mix- budget constraint, space limitation, product turnover rates, stock
replenishment, economic order quantity, Vendor identification and selection criterion, negotiating
with vendors, category management.
Module IV: RETAIL PRICING & COMMUNICATION
Factors affecting pricing, developing a retail price strategy- retail objectives, deciding a pricing
policy, price adjustments. Retail communication: concept of retail image, classification of the
elements of retail communication mix, retail advertising- types, media decisions, retail sales
promotion tools, personal selling, publicity, word of mouth.
Module V: RETAIL INFORMATION SYSTEM
Meaning, Data warehousing and mining, Electronic Data interchange (EDI), improved supply
chain management, quick Response Delivery system, Universal Product Code (UPC), Point-of-
sale Terminals, Radio Frequency Identification (RFID), Self-check-out systems.
Module VI: LATEST DEVELOPMENTS, TRENDS AND PRACTICES
Software used for designing Store Layout Smart Draw FDI in retailing-pros and cons, Impact of
organized retailing on small grocery stores.
Text & References:
• Bajaj, Tuli & Srivastava, Retail Management- Oxford University Publications
• Ogden & Ogden, Integrated Retail Management- Biztantra Publications
• Gibson G Vedamani, Retail Management: Functional principles & practices- Jaico Publishing
House
• Swapna Pradhan, Retailing Management, Tata –Mcgraw Hill Publications
• Berman & Evans, Retail Management: A strategic approach, Pearson
• Levy & Weitz, Retailing Management, Tata Mcgraw Hill
Any other Study Material:
• Retailer - Magazine
• Journal of Retailing
• Retail-Wall Street Journal
• Global Retail Development Index – AT Kearney

Course Title: RURAL POVERTY AND LIVELIHOODS PROMOTION

Course Objectives:
The purpose of the course is to educate the students about various aspects of poverty, government
and other aspects of partners to eradicate poverty and role of rural mangers in poverty eradication.
This knowledge will help students in understanding the dimensions of poverty alleviation and
livelihoods promotion as well as guide them to fulfill their professional obligations in near future.

Course Contents / Syllabus:

Module I Basic Concepts

Poverty in India : Facts & Figures, Factors responsible for Poverty, Poverty Line: Concept &
Implementation, Concept of Food Security, Salient Features of National Food Security Act 2013,
Important Institutions: Rural Banks, DRDAs, Community Based Organizations

Module II Supportive Mechanism & services

Public Distribution System: Current Mechanism & Innovations by Tamilnadu, Chhattisgarh &
Madhya Pradesh, Social Security Programme, Madhya Pradesh Samagra Samajik Suraksha
Mission : Functions & Achievements

Module III Government Schemes

Self-Employment & Wage Employment Programs, NABARD and SHG Bank Linkage
Programme, Deendayal Antyodaya Yojana- National Rural Livelihoods Mission & its
Achievements, MGNREGA: Objectives & Provisions, Mission Antyodaya

Module IV Livelihoods Aspects

Livelihood: Conceptual framework, Farm and Non-Farm means of livelihood generation, Socio-
economic conditions related to Rural Livelihood, Livelihood promotion, Factor & Demand
Conditions, 3M Methodology, Triangulation exercise, 3E exercise to short list livelihood options,

Module V Latest Developments

Aajeevika Missions in different states: Core Areas of Interventions and Achieved Benefits, Skill
development Programs and their impact towards employment, Innovative Income generation
activities

Text & References:

• Radhakrishnan, R. & Ray, Shovan. (2006). Handbook on Poverty, Perspective Policies and
Programmes, Oxford University Press,
• Bhatt, M.S. (2004). Poverty and Food Security in India: Problems and Policies, Aakar
Books, New Delhi
• Sharma, Vipin (2013). State of India's Livelihoods Report 2012, Sage Publication, New
Delhi
• World Bank, ( 2011). Perspectives on Poverty in India, Washington, US
• Deaton, A., and V. Kozel. 2005. The Great Indian Poverty Debate. New Delhi: Macmillan.
• Sundaram, K. 2007. “Employment and Poverty in India, 2000–2005.” Economic and
Political Weekly, July 28.

Course Title: CSR PRACTICES IN RURAL AREAS

Course Objectives:
The objective of the course is to provide the knowledge about the conceptual framework of
Corporate Social Responsibility and its different models as well as to showcase the importance of
CSR as management of a company’s impact on its stakeholders, the environment and the
community in which it operates. Also CSR practices /initiatives will be discussed to provide
students a grassroots level perspective of the course.
Course Contents / Syllabus:
Module I- Concept and Framework
Business ethics and responsible business, Introduction to corporate social responsibility &
Corporate Philanthropy, Concept of Universal Human Rights & Guidelines for Companies,
Creating CSR framework
Module II- Models of Corporate Social Responsibility
Models of Corporate Social Responsibility: Trusteeship, Stakeholder, Ethical model, Statist
model, Liberal model, Contemporary approach on Corporate Social Responsibility
Module III- Development Issues and CSR
CSR and Inclusive development, Development Issues: Sustainability, Environment issues, Social
and Cultural Factors of business in sensitive areas of business, Integrating Triple Bottom Line
Measures in CSR
Module IV- Legal Norms & Successful Interventions
CSR-from theory to practice, Legal Provision for CSR in Company Act 2013, Indian Corporate
scenario: Current practices and emerging perspectives on Corporate social Responsibility,
Successful CSR interventions in rural areas
Module V- Key Relevant Aspects
Corporate Responsibility, Accountability and Sustainability, Sustainable Development Goals and
Role of Business, Community Investment and CSR Intervention’s Future
Text Readings:

• Chatterji, Madhumita. (2011). Corporate Social Responsibility, Oxford University Press

• Samli, Coskun. (2001). Social Responsibility in Marketing, Quorum Books
• Mandal, B. N. (2011). Corporate Social Responsibility In India, Global Vision Publishing
House
References:

• Crane, Andrew., Matten, Dirk. & Spence, Laura J. (2007). Corporate Social
Responsibility: Readings and Cases in a Global Context, Routledge
• Porter, M.E., Kramer, M.R. (2002). The Competitive Advantage of Corporate
Philanthropy. Harvard Business Review, December, 5- 16.
Additional Reading Material:

• Pushpa, Sundar. (2000 Journals). Beyond Business, Tata Mcgraw Publication, New Delhi
• Steve, May., Cheney , George. & Roper, Juliet. (eds.) (2006). The Debate over Corporate
Social Responsibility. Oxford: Oxford University Press

Course Title: RURAL MICRO FINANCE MANAGEMENT

Course Objectives:
This course will intend to expose students in the area of rural credit and finance. This course will
help students comprehend complex dynamics pertaining to micro finance services and role of
SHGs in spearheading micro-finance in India.
Course Content/Syllabus:
Module I: Introduction to Micro – finance
Micro-Finance: Definitions, Scope & Assumptions, Types of Microfinance, Overview of
Microfinance Industry, Credit Delivery Methodologies, SHG concept, origin, Formation &
Operation of Self Help Groups (SHGs), Joint Liability Groups (JLG), SHG-Bank Linkage Model
and GRAMEEN Model: Achievements & Challenges,
Module II: Institutional Mechanism
Microfinance Institutions (MFIs): Constraints & Governance Issues, Institutional Structure of
Microfinance in India :NGO-MFIs, NBFC-MFIs, Co-operatives, Banks, Microfinance Networks
and Associations; Business Correspondents and Business Facilitators
Module III: Products & Services
Microcredit and saving products, Micro-Insurance services, Micro-Leasing services, Money
Transfer Services (Remittances), Non-financial Services, Some innovative and creative
Microfinance Models, JAM (Jandhan, Aadhar and Mobile) Model and its Achievements
Module IV: Legal & Regulatory Framework
RBI and it’s directives for Microfinance, Voluntary mechanism of MF governance, Problems
faced by MFIs, Existing Legal Provisions regarding MFIs, Salient Features of Draft legislation on
Microfinance Services
Module V: Emerging Trends
Mudra Yojana : Introduction, Salient Provisions and Impact, Services with Livelihoods Approach,
Role of Technology in Microfinance Delivery, Successful Ventures (Bandhan, Sewa etc.)
Text Reading:

• Indian Institute & Finance,(2009) Microfinance Perspectives & Operations, Mumbai,

Macmillan India
• Dutt, Ruddar. & Sundharam, K. P. M. (2013) Indian Economy, S. Chand & Company
Reference

• Karmakar, K. G. (2008). Microfinance in India, Sage Publication

Additional Reading

• Srinivasan, N. (2012) Microfinance India : State of the sector Report 2011, Sage
Publication
• Puhazhendhi, Venugopalan. (2013). Microfinance India : State of the sector Report 2012,
Sage Publication
Course Title: FUNDAMENTALS OF RURAL MANAGEMENT
Course Objectives:
The purpose of the course is to educate the students about various aspects of rural management
and its importance in today’s scenario. To improve business prospects in rural areas, it is very
important to understand the prevailing conditions and emerging trends at grassroots level. This
knowledge will help students in professional life to manage their professional assignments
efficiently.
Course Content /Syllabus:
Module I: Basic Concepts
Rural Management: Introduction, Scope & Importance, Rural Entrepreneurship: Concept &
Characteristics, Rural Infrastructure and its challenges, Development Interventions and Flagship
Programs, Farm and Non-Farm means of livelihood generation, Livelihood promotion in rural
areas, Factor & Demand Conditions,
Module II: Rural Business Operations
Profiles of Rural customers and their Characteristics, Rural Business & Its Contribution towards
Entire Business Volume, Rural Industries and its challenges, Khadi & Village Industries
Corporation : Schemes and Interventions, Basics of Rural Marketing, Rural marketing Challenges
& Opportunities
Module III: Stakeholders of Rural Management
Stakeholders of Rural Management: Companies operating in Rural Areas, Rural Banks,
Microfinance Service Providers, Development Organizations, Cooperatives, Panchayati Raj
Institutions at three levels, District Rural Development Authorities, NABARD, CAPART, District
Industry Center
Module IV: Corporate Social Responsibility Initiatives
Corporate Social Responsibility: Concept & its relevance, Inclusive development: A Case for CSR
(Sustainable Development Goals and Role of Business), Legal Provisions for CSR, Successful
Initiatives of CSR
Module V: Emerging Trends
RURBAN Mission: Introduction and Impact at grassroots level. Digital services and Common
Service Centers, Rural Credit : Jandhan and Mudra Scheme, Microfinance and IT Services and
its Benefits to poor
Text Readings :
• Indian Institute & Finance, Mumbai.(2009). Microfinance Perspectives & Operations,
Macmillan India
• Mandal, B. N. (2011). Corporate Social Responsibility In India, Global Vision Publishing
House
• Radhakrishnan,R. & Ray, Shovan (2006). Handbook on Poverty, Perspective Policies and
Programmes, Oxford India Press
References:
• Bhatt, M.S. (2004). Poverty and Food Security in India: Problems and Policies, Aakar
Books, New Delhi
• Soundarapandian, M. (2004) Rural Industrialization: Problems and Prospects, Anmol
Publications
• Mishra, Ravindra Kumar. (2012). Rural Industrialization: Problems and Prospects, Avon
Publications

Course Title: Rural Marketing

Course Objectives:
Rural markets represent a substantial portion of the Global Marketplace. Despite of huge potential,
rural markets have been traditionally ignored by most multinationals from advanced countries, as
well as by local large-scale manufacturers of packaged products. The course introduces the student
to the various aspects of Indian rural markets as the study of rural marketing has become
significant because of the saturation of the urban markets and the increase in the purchasing power
of the rural population. It covers aspects like relevance and scope of rural market in India, the
environment prevailing these dynamic involved in the behavior of rural consumers, rural markets
research, and rural market segmentation and targeting. It also goes in details for explaining the
product strategy adopted by the companies for rural market, pricing strategy and rural distributions
includes traditional and modern channels.
Course Content/Syllabus:
Module I- Rural Marketing - An Overview
Rural Marketing an Overview. Principles of Marketing as Relevant to Rural Marketing. Evolution
of Rural Marketing, Rural Marketing Mix. Rural Economy. Profiles of Urban & Rural customers
and Differences in their Characteristics, Rural Consumer Behavior. Agricultural Marketing:
Marketing of Agricultural Produce, Agricultural Inputs
Module II- Rural Environment & Rural Retailing
Rural Environment. Rural Market Strategies with special reference to Segmentation , Targeting
and Positioning. Innovation for Rural Market. Products and Services in the Rural Markets.
Channels of Distribution and Trade Management, Rural Retailing
Module III- Rural Communication and Pricing
Rural Communication and communication strategies for rural market. Advertising and Sales
Promotion Strategies. New Product launch Techniques for Rural Markets. Pricing in Rural
Markets
Module IV- Rural Market Research & Rural Sales Management
Rural Market Research. Market Information System. Sales Management Practices. Training,
Motivation. Sales Quota Strategies
Module V- Emerging Trends in Rural Marketing
Social Marketing: Corporate Social Responsibility in Rural Markets. The Future of Rural
Marketing in India. Rural Marketing of financial Services. Rural Marketing of Consumer Durables
Rural Marketing of FMCG Products. Role of Govt. In Rural & Agricultural Marketing. Case
Studies: ITC eChoupal, HUL Project i-Shakti, DCM Haryali, Godrej Aadhaar
Text:

• Kashyap Pradeep & Raut Siddhartha, (2009), Rural Marketing Biztantra Publishers. ISBN:
978-81-317-6035-2
• Dogra B. & Ghuman K. (2010), Rural Marketing Concepts and Practices, Tata McGraw-
Hill. ISBN: 81-7992-085-2
 • Krishnama charyulu C.S.G. & Ramakrishnan Lalitha (2011), Rural Marketing Text &
Cases, Pearson Education ISBN:978-81-317-322
Journals:

• International Journal of Rural Management

• Journal of Rural Studies
• The Rural Marketing Journal
• Agricultural Marketing
• Rural Sociology

Course Title: FAMILY BUSINESS MANAGEMENT

Course Objectives:
• To addresses the understanding of family business and the unique situations that family
businesses face.
• To understand the governance issues and conflict in family business
• To understand the growth and sustainability of family business
• To know the role of non family members and succession planning
Course Contents/Syllabus:
Module I Introduction
Overview of the family business. Effective governance and the family business, Issue of
ownership and conflict in family. Capital structure of closely held business and family business,
cash, growth. Issues and challenges in family business and closely held family business.
Module II Developing Effective Governance
Understanding the relationships between family and business, management and
ownership. Governance issues in family owned business, behavioral issues in closely held and
family owned business & managed business. Conflict management and transition in family
business
Module III Growth Strategy
Growth strategy for family owned business. Different models in family business. Developing
sustainable family business organization structure, ownership, team of advisors, board of directors
and corporate governance.
Module IV Succession Planning
Family succession, issues of succession in a family firm, preparing for succession planning. Legal
norms of succession-succession acts, important provisions
Module V Future Prospects
Involving non-family members, power struggles and issues of succession in a family firm,
Valuation of the closely held firm, the changing role of family in the family business
Text book:

• Dutta Sudipt (1999),Family Business in India, Response books

References book:
• Kelin E. Gersick, John A. Davis, Marion McCollom Hampton, Ivan Lansberg, Generation
to Generation: Life Cycles of the Family Business
Any other Study Material:
• Amity Business Journal (ABJ)
• Emerald emerging market case studies (EEMCS), Emerald
• Family Business Review (FBR), Sage
• Harvard Business Review (HBR)
• International Journal of Entrepreneurship & Innovation (IJEI), IP Publishing
• International Journal of Globalisation and Small Business (IJGSB) , Inderscience
• Journal of Business Venturing (JBV) - Elsevier
• Journal of Chinese Entrepreneurship (JCE), Emerald
• Journal of Entrepreneurship in Emerging Economies (JEEE), Emerald
• Journal of Family Business Management (JFBM), Emerald
• Journal of Family Business Strategy (JFBS), Elsevier
• Journal of Small Business Management (JSBM), Blackwell Publishing
• SIU Journal of Management, Shinawatra International University, Thailand
• Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
• World Review of Entrepreneurship Management and Sustainability Development
(WREMSD), Inderscience

Course Title: ENTERPRISE GROWTH AND SUCCESSION

Course Objectives:
The course focuses on turning a small business into a successful and professionally managed
organization along with managing the succession process. This course will focus on the challenges
of building, managing and enduring a successful organization or renewing the vitality of an
existing organization. The focus of this course is to learn how to use theories of entrepreneurship,
strategy, family business, innovation and management to understand ways to grow an existing
business. It also strives to make the students understand what management tools, strategies and
methods “will” and “will not” be effective in the growth objectives. Conclusively, the course will
help in analysing the issues concerning growth strategies and succession planning.
Course Contents/Syllabus:
Module I Introduction
Scope, focus, and requirements of managing a small emerging enterprise. Motivation and desire
to expand. Identifying and building on opportunities to grow the business
Module II Setting Direction for Growth
Changing goals, roles and responsibilities and setting the direction. Desire for growth and ability
to manage the growth. Choosing Growth Strategies, Expansion, Diversification, Merger,
Acquisition and Franchising. Entrepreneurs and managers: concept of organizational life cycles;
family business issues.
Module III Valuation of Business
Placing a value on a business and why it matters in entrepreneurship. Approaches to valuation:
quantitative and qualitative issues, structuring the deal. Negotiable terms and negotiating issues,
purchasing a business.
Module IV Harvesting the Business
Choosing your exit strategies. Successful exit routes. Harvesting firm’s value. Process and results,
Succession planning for business
Text
• Vega Ronaldo F. Evolution, games, and Economic behavior (OUP, 1996)
(ISBN0198774737) (O) (222s).
• Friedman J.W. Oligopoly Theory (CUP, 1983) (ISBN 9780521282444) (T)
(256s)_GC_djvu
• Das S.P. Microeconomics for Business (Sage, 2007) (ISBN0761935924) (O) (373s)_GC.
References:
• Chell, E. Haworth, J .M &Brearley, S. S, (1991), The Entrepreneurial Personality: Concepts,
Cases and Categories, Lomnon: Routledge
• Drucker, P., (1985), Innovation and Entrepreneurship, Heinemann
• Holt H.,.D., (2005), Entrepreneurship New Venture Creation, Prentice-Hall
• Kao, J., (1995), Entrepreneurship, Prentice-Hall
• Kuratko F. Donald and Hornsby S. Jeffery, (2009), New Ventures Management,
Entrepreneur Road Map, Pearson Education.
• Morris, Kuratko, & Covin, (2001), Corporate Entrepreneurship & Innovation, published by
Thomson.
• R.. Baron and S. Shane, (2004), Entrepreneurship: A Process Perspective, Thomson/
Southwestern.
• Timmons A. Jeffry and Jr. Stephen Spinell, (2009), New Ventures Creation;
Entrepreneurship for the 21st Century, McGraw Hill.
Journals

• Amity Business Journal (ABJ)

• Business Strategy and the Environment (BSEVEM), Interscience-Willey
• Emerald emerging market case studies (EEMCS), Emerald
• Family Business Review (FBR), Sage
• Foundations and Trends in Entrepreneurship (FET), Now Publishers
• Harvard Business Review (HBR)
Course Title: Creating and Managing New Businesses in Emerging Markets
Course Objectives
The objective of the course is to provide a fundamental understanding of the underlying
dimensions of creating and managing a new business in an emerging market. The student will first
be made aware as to what is meant by emerging markets. The course will also provide a practical
guide on how to create a new business in emerging markets and how to manage it in a competitive
context. The objective of the course will be fulfilled by a combination of lectures, case studies and
interactions with relevant experts from the industry.
Course Contents/Syllabus:

Module I: What are emerging markets?

Definition of emerging markets. Description of BRICS countries (Brazil, Russia, India, China)
MIKT as next four Largest Markets (Mexico, Indonesia, South Korea & Turkey). ASEAN-
CHINA Free Trade Area as a regional emerging market
Module II: Business opportunities in emerging markets?
PESTEL Analysis of individual countries in emerging markets (Political, Economic, Social,
Technological, Legal & Environmental factors.). Newer Business Models in emerging markets
Increasing opportunities for profitable trade and investment in emerging markets.
Module III : Specific countries in the emerging markets and their characteristics
Scanning the business environment of emerging markets. SWOT analysis of emerging markets
Demographic characteristics of individual markets like gender, age, ethnicity, knowledge of
languages, mobility, home ownership, employment status, religious belief or practice and income
level. Regulatory factors in individual countries like acts of parliament and associated regulations,
International and national standards and, local government by laws and mechanisms to monitor
and ensure compliance with these.
Module IV : Market Mechanisms in emerging markets
How to capitalize on enormous opportunities for emerging markets. Develop market mechanisms
where none exist. Develop enduring concepts that shape the practice of management in BRICS
countries.
Module V : Business Plan specific to emerging markets
Developing management and strategy in emerging markets. How to size an emerging market.
Assessing the market from several angles to approximate potential market share. Looking at
competitors, customers, market factors and case studies. Creating a business plan suited to each
individual country in emerging markets.
Text :

• Hisrich R.D. , & Peters M (2012) Entrepreneurship, 9th Edition McGraw Hill Education
• Roy, R (2012) Entrepreneurship, 2nd Edition Oxford University Press
 • Holt, D Entrepreneurship New Venture Creation 4th Edition PHI
References:

• Kotler & Armstrong (2004) Principles of Marketing 10th Edition Pearson Education
• Drucker, P.F. Kotler & Armstrong (2004) Principles of Marketing 10th Edition Pearson
Education
• Kotler & Armstrong (2004) Principles of Marketing 10th Edition Pearson Education
Journals:

• Emerald Emerging Market Case Studies, Emerald

• Journal of Entrepreneurship in Emerging Economies , Emerald
• Harvard Business Review
• International journal of entrepreneurship and innovation
• International Journal of Emerging Markets, Emerald Insight
• Global Journal of Emerging Market Economies, Sage Publications
• International Journal of Entrepreneurship & Innovation (IJEI), IP Publishing
• International Journal of Strategic Business Alliances (IJSBA), Inderscience

Course Title: CREATIVITY & INNOVATION IN BUSINESS & ENTREPRENEURSHIP

Course Objectives:
This course is designed to introduce the student to the practices necessary to stimulate and manage
innovation in a business. Students will be given frameworks and methods for designing,
developing, and implementing innovation in real work situations. The aim of the course is to
provide the perspective and skill base necessary to manage innovation-focused projects, people,
and ventures. This course will help in developing creative problem-solving skills to identify
emerging opportunities and challenging conventional wisdoms. The creative and innovative
solutions that come from interactive learning experiences are examined for their ability to be
successfully exploited as innovations, in the competitive market.
Syllabus
Module I Introduction to Innovation
Defining innovation and its relevance. Need and importance of innovation, types of innovation,
innovation v/s invention. Lateral & horizontal technique of innovation. Need for Creativity and
Innovation in start-ups and existing organizations. Drivers to Innovation; Barriers and Challenges
to Innovation. Game changer
Module II Idea Generations
Creativity & Innovation. Nature of Creativity: Person, Process, Product and Environment.
Generation of ideas, Capturing & Processing of thoughts. Methods for generating and evaluating
creative ideas including brainstorming, mapping, metaphors, networking, intuition, judgment and
imaging
Module III Idea Conversion
Evaluating ideas, conversion and implementation of ideas. Business Dimension of Innovation
and nature of Innovation. Making the Idea a reality, Connecting the dots, Lasting &
differentiating leadership, motivation & success
Module IV Models of Innovation
Static and dynamic models of Innovation, Incremental versus Radical innovation. Abernatty-
Clark Model, Henderson Clark Model. Disruptive Technological Changes
Module V Managing Creativity and Innovation
Assessing Personal Creativity and Ability to Innovate. Enhancing Creative and Innovative
Abilities. Entrepreneurial Tools for Creativity and Innovation—Exploring the Intersection,
Developing and Contributing to a Creative-Innovation Team. Evolving a Culture of Creativity
and Innovation in Organizations
Text:

• The Seed of Innovation, Dundon E, PHI, ISBN: 978-8120332683

• Getting to Innovation, VanGundy A.B., PHI, ISBN: 978-8120335782

References:

• Sharma, Apoorv and Joshi, Manoj and Shukla, Balvinder, Is Accelerator an Option? Impact
of Accelerator in Start-up Eco-System! (May 19, 2014). Available at SSRN:
https://ssrn.com/abstract=2438846 or http://dx.doi.org/10.2139/ssrn.2438846
• Joshi, Manoj and Shukla, Balvinder, A Perspective of Innovation in Entrepreneurial Firms
(July 28, 2014). Available at SSRN: https://ssrn.com/abstract=2442757 or
http://dx.doi.org/10.2139/ssrn.2442757
• Research on Innovation: A Review and Agenda for Marketing Science, Hauser J, Tellis G
J, Griffin A, Marketing Science Vol 25, No. 6, November- December 2006
• Disruptive Innovation for Social Change, by Christensen C M, Baumann H, Harvard
Business Review, December 2006

Course Title: PRINCIPLES AND PRACTICES OF LIFE INSURANCE

Course Objectives: This Course aims at familiarizing the students with the Principles and
practices of Life Insurance starting from designing of product to settlement of claim. This includes
both theoretical and practical inputs on all functions/ operations carried but by Life insurance
companies.

Course Contents/Syllabus:
 Module I
Life Insurance Industry:
Historical perspective of life insurance, insurance Companies as business organizations & as financial
Intermediaries, role of life Insurance in the economy; determining appropriate distribution system.
Module II
Descriptors/Topics Risk & insurance
Introduction to concept of Risk, Management of Risk, Risk and Insurance, Risk differentiated from peril
etc. Concept of insurable interest, Insurance Contract, definition , essentials & need for insurable interest
Module III
Descriptors/Topics
Utmost Good Faith (Uberima Fides)
Legal background of insurance contract , types of Contracts, essentials of a contract, insurance
contract vis-a-vis general contracts, principle of Utmost Good Faith (Uberima Fides), reciprocal duty,
material facts,
duration of duty, breach of duty of Utmost Good Faith, misrepresentation, non-disclosure, void &
voidable Contract, Indisputability of policy
Module IV
Descriptors/Topics
computation, Calculation & Types of Premiums
Premium – First Premium/ First year Premium/ Renewal Premium
Level Premium, Net Premium, Gross Premium
Divisible Surplus
Calculation of premium – Practical Exercises
Module V
Insurance Documentation Proposal, FPR, Policy, Renewal Notice, Renewal Receipt Legal basis of
Documentation
Insurance Products & Riders
Term, Pure Endowment, whole life, Combination Plans, Annuities Children Self study, Deferred Plans,
linked & Non-linked Plans & Riders
Module VI
Policy Conditions
Premium Payment, Non-forfeiture Regulations, Lapsation of Policies, Revival
of Policies, Assignment, Nomination, Loan, Surrender, Suicide Clause, Foreclosure, Dividend options,
Settlement options, Free look Period etc
Module VII Administering Claims
Overview of claim function, Types of claims, Maturity Claims, Survival Benefit
Payments, Death Claims, Non-early claims, Early Claims, Claim-decision Process, Claim Investigation,
Disputed Claims, Claim Repudiation, Calculation of Claim
Amount.

Course Learning Outcomes (CLOs):

After the successful completion of this course, students will be able:
1. To explain economic & legal basis of life insurance & its need for ensuring social
security.
2. To interpret principles and practices of life insurance.
3. To design the processes & procedures in vogue in a life insurance office from designing a
product to final settlement of claim to the policy holder.
4. To appraise the different types of claims in a life insurance company
5. To compare different types of insurance products in India
6. To analyze & understand typical problems faced in an insurance office.

Course Title: PRINCIPLES AND PRACTICES OF GENERAL INSURANCE

Course Title: MOTOR INSURANCE & UNDERWRITING

Course Objectives: This course has been designed to acquaint the students with the concept,
process, practices, tariff and legal provisions of Motor vehicle Insurance based upon Motor
Vehicle Act, 1988

Module I
Introduction and history of Motor Insurance, application of basic Principles of Insurance

Module II
Types / classification of vehicles, legal necessity of Third Party Insurance

Module III
Motor Policies – Private vehicles and commercial vehicles – Package Policy, Liability only policies –
Motor Trade Policies – coverage, exclusions and policy conditions

Module IV
General Rules and Regulations applicable to conduct of Motor Insurance, related provisions of M.V.
Act, 1988, Rating and premium calculation – present scenario

Module V

Motor underwriting & documents

Module VI
Claims – Own damage, documentation, Survey and calculation of claim amount
Claims - Third Party – M.A.CT., Lok Adalat, Jald Rahat Yogna, Solatium Fund – Case Studies

Course Learning Outcomes (CLOs):

After the successful completion of this course, students will be able:
 1) To understand, comprehend and interpret the concept of Motor Insurance
2) To recognize the importance of Motor Insurance for the industries.
3) To implement the Fire Insurance underwriting process by demonstrating the Motor
Insurance competencies.
4) To process and settle the claims of Motor Insurance
5) To formulate strategies to help his unit/organization achieve their goals.

Course Title: Fire and Consequential Loss Insurance

Course Objectives: This course aims imparting understanding to the students of various aspects
of Fire Insurance like coverage, exclusions & conditions of fire policy, rating, underwriting
considerations of fire business including claims settlement aspects and procedures.

Module I : Introduction
Meaning of fire; Types of losses covered; Fire Triangle; History – Scenario prior to detariffication
Module II: Application of Basic Principles
Related provisions of Contract Act; Principles of Utmost Good Faith; Insurable Interest; Proximate
Cause; Indemnity, Contribution & Subrogation
Module III : Standard Fire & Special Perils Policy
Perils Covered; General Exclusions; Policy Conditions
Module IV : General Rules & Regulations
Rules & Regulations for conducting fire Insurance
Module V: Special Policies and Clauses
Declaration Policy, Floater Policy, Declaration – cum Floater Policy, Reinstatement Value Policy
Module VI: Rating
Familiarizing with rates applicable to different types of Risks; Premium Calculation (Sec. III, IV)
Module VII: Add-on Covers
Forest Fire; Earthquake; Spoilage Material Damage; Omission to insure additions, alterations or
extensions; Loss of rent etc
Module VIII: Drafting of Policy and Endorsement
Underwriting aspects and considerations for underwriting proposals
Module IX: Claims Procedural Aspects
Duties of the Insured, Rights of Insurers, Warranties, Payment of Ex-Gratia claims, Calculation of
claim amount; Breach of Warranty;
Module X: Consequential Loss Insurance
Introduction–Various definitions – Coverage; Calculation of claim amount

After the successful completion of this course, students will be able:

6) To understand, comprehend and interpret the concept of Fire Insurance.
7) To recognize the importance of Fire Insurance for the industries.
8) To implement the Fire Insurance underwriting process by demonstrating the Fire
Insurance competencies.
9) To process and settle the claims of Fire Insurance
10) To formulate strategies to help his unit/organization achieve their goals.
Course Title: HEALTH INSURANCE

Course Objectives: This course basic objective is to imparting understanding to the students of
various aspects of Health Insurance concept, types of covers available. To familiarize the student
with underwriting process, fraud causes, effects and remedial measures, role of third party
administrators in health insurance claims settlement.

Course Contents/Syllabus:

Module I Introduction of Health Insurance

Meaning, Concept, history, current scenario and future of Health Insurance in India, Health Insurance
regulation in the Indian Context- Health Insurance regulations (2013 & 2016), Definition of common
terminologies. New developments in Health Insurance in India, digital distribution channel in health
insurance.
Module II Health Insurance Products in India
Various polices issued in Health Insurance- Concept and features of Mediclaim – Individual and Family
floater, Overseas Mediclaim policy, Disease Specific products, Government Sponsored Health
Insurance Scheme in India- RSBY & Ayushman Bharat., Critical illness policy. Health Insurance
proposal from, policy clauses, Preventive care and wellness program.
Module III Health Insurance Underwriting
Need for underwriting, Risk identification, Risk classification, evaluation and risk management in health
insurance ,Underwriting medical risk factors, Methods of underwriting- judgement and numerical rating
methods, underwriting manuals, Financial underwriting and medical underwriting, tele underwriting,
Genetic Underwriting, Role of IT in health insurance underwriting, Portability benefit.

Module IV Role of Third Party Administrator and Group health Insurance

Regulations of IRDAI (TPA – Health Services Regulations), 2001. Scope of relationship between
insurer and TPA. TPA’s relationship with customers and hospitals for effective claim settlement. TPA
role in claim settlement and reducing frauds, Current scenario and future of TPA in India. Group Health
Insurance Guidelines.
Module V Claims Management
Intimation, admissibility, payment procedure and documents required for claims settlement in health
insurance. Role of different stakeholders in claim settlement process in health insurance. Reasons and
solution for high claim ratio, Role of IT in health insurance claims management.
Module VI Health Insurance Frauds and Customer Service in Health Insurance
Fraud and abuse in health insurance, Classification of frauds, Stages of frauds in health insurance,
parties involved in frauds, triggers, causes, effects and remedial measures to control fraud.
Customer protection, Expectations and drawbacks in customer service, Grievance redressal.
Module VII Beyond Classroom
A student centric module which opens opportunities for the students to bring to the class room the
current happening in the Insurance Industry from various sources including regulator, consultants firms,
websites of insurance companies, conferences, IRDAI Annual report, etc.

Course Learning Outcomes (CLOs):

After successful completion of the course, students will be able:
1) To interpret the concept of principles and practice of Health Insurance
2) To compare the different types of health insurance policies.
3) To discuss the types and process of health insurance underwriting.
4) To explain the working of TPA with reference to claim settlement procedure in Health
insurance.
5) To identify the types, causes, effects and remedial measures to control health insurance
frauds.
6) To discuss grievance redressal mechanism in health insurance

Course Title : .FUNDAMENTALS OF PETROLEUM EXPLORATION

Course Objective:

This course aims to:

• support student in the Oil and Gas industry,
• let the students learn the fundamentals and language of petroleum exploration
• know about drilling and production, which enhance their knowledge in this industry.

Learning Outcome:

• After completion of the course student will be know about:

• the Hydrocarbon Petroleum Exploration method,
• Geological Structures for Petroleum Entrapment,
• Geographical Surveys and Oil well drilling operation, which equip the student with
necessary knowledge to enter in petroleum industry

Syllabus

Module-I

Introduction to Petroleum Exploration, Nature of Petroleum, Physical Properties of Petroleum, New

Exploration Licensing Policy (NELP), Case Study

Module -II

Origin of Petroleum, Hydrocarbon Generation, Unconventional Oil and Gas, Gas Hydrates, Case Study

Module -III

Migration, Accumulation of Hydrocarbons, Reservoir, Geological Structures for Petroleum

Entrapment, Case Study

Module -IV

Geological Methods and Remote Sensing, Geochemical Methods, Geographical Surveys, Methods of
Seismic Surveys, Case Study

Module -V
Introduction to Oil Well Drilling, Drilling Operations, Formation Evaluation, New Evolving
Technologies, Case Studies

Texts and References:

• Norman, J. & Ph. D. Hyne, Non-technical Guide to Petroleum Geology, Exploration, Drilling,
& Production, 3rd Edition, PennWell Corp., 2012
• Sahay, Petroleum Exploration and Exploitation Practices, Allied Publishers, 2001
• Dasgupta, Shivaji N. and Aminzadeh, Fred, Geophysics for Petroleum Engineers, Volume
10 Handbook of Petroleum Exploration and Production), 1st edition, Elsevier Science, 2012
• Dr. Bommer, Paul M., A Primer of Oilwell Drilling, 7th Edition, The University of Texas at
Austin –
• Petroleum Extension Service, 2008

Course Name: .FUNDAMENTALS OF OIL & GAS BUSINESS

Course Objective:

The aim of this course is to:

• develop understanding of Oil & Gas business in World.
• let the students focus on the oil & gas dynamics in India and will explain the value chain in
detail.

Learning Outcome:
After completion of this unit, the students will be aware of the following topics:
• Concept of petroleum, its constituents and their significance
• Common concepts, definitions and terminologies used with respect to oil and gas
• Units Specifically used in Oil and Gas Industry
• Trends on prices and business cycles
• Strategies being adopted by major companies for competitiveness and to overcome Troughs
in the business cycles
• Trends on innovation and emerging technologies

Syllabus

Module-I

Basic Concepts, Crude Oil and Natural Gas Concepts, The Macro-system, The Indian Perspective, Case
Study

Module -II

The Exploration of Oil, Production Methods, Onshore Oilfield Processing, Offshore Oilfield
Processing, Case Study

Module -III

Gas Processing, Liquefied Natural Gas (LNG), Petroleum Refining, Refinery Requirements, Case Study

Module -IV
Distillation in Refineries, Petrochemical Industry, Production of Petrochemicals, Transportation of Oil,
Gas and Products: Pipelines, Case Studies

Module -V

Transportation of Oil, Gas and Products: Other Modes, Health, Safety and Environment, IT Applications
in Hydrocarbon Industry, Economics and Technology Trends, Case Study

Text & References:

• Wieght, FUNDAMENTALS OF OIL AND GAS ACCOUNTING 3ED - Penwell
• Sanjoy Chand, Petroleum Pipelines - A Handbook for Onshore Oil and Gas Pipelines,
Cambridge University Press India
• Joseph Hilyard, THE OIL & GAS INDUSTRY : A NONTECHNICAL GUIDE, Pennwell
Books
• Will Pettijohn P. E. C., Oil & Gas Handbook: A Roughneck's Guide to the
Universe, BERTRAMS PRINT ON DEMAND
• Chris Termeer, Fundamentals of Investing in Oil and Gas, Chris Termeer Publishing
• Inkpen, THE GLOBAL OIL & GAS INDUSTRY MANAGEMENT, STRATEGY AND
FINANCE, PENWELL

Course name : PROJECT MANAGEMENT(OEDL334)

Course Objective:

Project Management is a broad multi-level activity. The objectives of this course are
• To provide a thorough understanding of its various essentials to the student.
• To implement project management knowledge, processes, lifecycle and the embodied
concepts, tools and techniques in order to achieve project success.

Learning Outcome:
At the completion of the course, the student should be able to
• Apply criteria of selection for identification of a project and carry out a rational appraisal.
• Do project planning and be familiar with project control systems.
• Manage the scope, cost, timing, and quality of the project, at all times focused on project
success as defined by project stakeholders.

Syllabus

Module I: Context of Project Management

Concept of Projects, Project Management, importance; Project Goals, Functions; Categories of Projects,
Phases of Projects, Life Cycles, Project initiation, Project Identification.

Module II: Project Analysis and selection

Detailed Project Report, , market & Demand Analysis, Technical Analysis Project appraisal: Technical,
Commercial, Economic, Financial and Management appraisal; Project appraisal criteria, Risk Analysis,
Social Cost Benefit Analysis.

Module III: Project Financing and Implementation

The concept of the lead institution, Financing Projects, Project Management , Cost Estimation, Cost ,
PERT/CPM for Project Scheduling & Resource Allocation & Leveling .

Module IV: Project Review and Control

Control Process, Cybernetic controls, Cost Controls, Post controls; Project Quality Control; Performance
Evolution, Project control system.

Module V: Project Evaluation

Evaluation of Project, Impact Analysis Project Auditing, Project Termination, Abandonment Value
Analysis.

Text & References

• Gray & Larson (2008), Project Management, Tata McGraw-Hill

• Harvard Business School Press (2007), The Essentials of Project Management (for HR Professionals)
• Kerzner (2008), Project Management, John Wiley
• Kloppenborg (2009), Contemporary Project Management, Cengage.
• Maylor (2008), Project Management, Pearson India
• Meredith,Mantel, (2008), Project Management, Wiley India
• Nagarajan (2008), Project Management, New Age Publishers
• Nicholas and Steyn (2008), Project Management for Business, Engineering, & Technology, Elsevier
India
• Pinto (2009),Project Management: Achieving Competitive Advantage, Pearson India, Delhi

Course name: PETRO ECONOMICS

Course Objectives:
This course aims to develop:

• Information and expertise across the E & P spectrum

• Clear understanding of concepts such as cash flow analysis, organisational challenges, price
forecasting, cost drivers and risk management
• Discuss major events and developments in the history of the petroleum industry, and the
development of the price of oil up until today
Learning Outcomes:

• On the successful completion of this course, students would be able to:

• Contribute to planning for field development and operation, and to impact studies of
petroleum fields
• Be familiar with the global markets for oil and natural gas and their organisation
• Formulate and analyze simple economic models of resource depletion and market
competition
• Explain how local, regional and global policies and institutions affect energy markets and
prices

Syllabus
Module I
Introduction to Petro Economics, Global Trends in Oil Industry, Indian Oil Industry Exploration and
Production, New Explorations and Licensing Policy, Case Study
Module II
Indian Oil Refining, Deregulation (Oil and Natural Gas, Indian Oil Industry Marketing, Growth and
Deregulation of Indian Oil Sector, Case Study
Module III
Structure of Oil Industry, Logistics and Transportation of Oil in India, Strategy for Petroleum and Natural
Gas Trading, Petro Retailing, Case Study
Module IV
Indian Experience in Petro Retailing, Economics of Crude, Trade and Transport, Geopolitics in Oil and
Natural Gas Trading, Case Study
Module V
International Hydrocarbon Economic Environment, Trend and Structure of Oil and Gas Economy,
Globalization and Oil Security for Indian Oil Industry, E-commerce Application in Oil and Natural Gas
Industry, Case Study
Text and References:

• Introduction to Petroleum Economics by Chris Hinkin

• Oil Politics: a modern history of petroleum by Francisco Parra

Course Title: Technology Management and Innovation

Course Objectives:

The objective of this course is to introduce the concepts and importance of technology
management and innovation. It aims to develop understanding the significance and alignment of
strategy and Innovation leading to Innovation led growth. The course seeks to emphasize further
their strategic role and aspects of implementation in organizations.

Course Contents/Syllabus:
Module I Innovation Strategy and technology
Descriptors/Topics
Introduction; Overview of technology and innovation management; Understanding Creativity,
Business cycles and technology waves; Continuous and breakthrough technologies; Technology
as entrepreneurial advantage; Technology leadership and followership; Strategic technology
attitudes and processes; Value dynamics in technology and innovation
Module II Technology forecasting, acquisition and development
Descriptors/Topics
Technology S-curves; Forecasting market conditions; Rates and directions of technological change;
Technological discontinuities; Acquisition processes—technology sourcing and transfer, collaboration,
alliance; R&D spectrum and life cycle for technological innovation; Technological learning and
knowledge management; Innovation structure management at organizational level.
Module III Technology absorption and diffusion
Descriptors/Topics
Implementing technology; Cultural assimilation in organization; Integration and smoothing;
Redesigning organizational structures and processes; Technology diffusion characteristics and
overcoming barriers; Managing technology platforms and portfolios, Disruptive and emerging
technologies; Nanotechnology, Neural networks, Artificial intelligence, expert systems; Fuzzy logic.

Module IV Managing Creativity and Organizational Learning

 Descriptors/Topics

Influence of Organizational structure and Characteristics on -Innovation and

Creativity. Understanding creative and innovative people, Organizational
learning and influence of emerging business realities, role of management,
organization past, present and future
Module V Recent Trends

Technology planning road mapping, Technology or people? The future of jobs, application of
Artificial intelligence, virtual reality and IOT.
Innovation is not optional; Innovation as a management process; Innovation project management;
Patenting, Copyright, Intellectual property right, Innovation in SMEs. Cases

Course Name : HOSPITAL ORGANIZATION

Course Objectives:
• To prepare graduates for mid-level administrative, managerial, or consultative positions in
a hospital or healthcare organization.
• To enable students to make a career in hospital management and prevent and manage
problems.
• Provide knowledge about industry trends in the healthcare sector and the essentials of
medical tourism, telemedicine and opportunities in other healthcare domains.
• To familiarize students about contemporary healthcare realities

Learning Outcomes:
The student will be able to:
• Describe components of the current healthcare delivery system in India.
• Discuss the key contingencies associated with hospitals
• Identify the need for organizational redesign.
• Understand how services are grouped in a hospital
• Describe some of the approaches that have been used to guide change management.
• Apply these theories in practice in a variety of settings in healthcare.

Syllabus
Module I: Healthcare Organizations in India

Healthcare as a System; An Overview of India’s Healthcare System; Ecosystem of Industries in

the Healthcare Segment; Healthcare Expenditure; Trends; Policy Support; Opportunities in
Healthcare
Module II: Hospitals as Organizations

Overview: Hospitals as Organizations; Horizontal and Vertical Integration Growth Strategies;

Case Study (1); Case Study (2)
Module III: Organizational Design
Organizational Design; Traditional Organizational Structures; Contemporary Organizational
Structures; Other Contemporary Designs; Which Model is the Best?; Successful Restructuring:
Questions to Consider; Restructuring in the Healthcare Sector; Case Study
Module IV: Hospitals and Organizational Structure

Traditional Structure of a Hospital; Key Roles; Hospital Committees

Module V: Organizational Structure and Hospital Performance

Key Performance Indicators; Hospital Restructuring; Case Study Reports

Text and References:
• Dr Rao, P. Srinivas & Srinivas, R, Principles of Management, Volume 2
• Francis, CM & Mario C de Souza, Hospital Administration (2004)
• B. J. Hodge, William P. Anthony, Lawrence M. Gales, Organization Theory: A Strategic
Approach (6th Edition)
• James A. F. Stoner, R. Edward Freeman, Amitabh Deo Kodwani, Daniel R. Gilbert,
Ranjeet Nambudiri (Authors), Management (2018)

Course name: HOSPITAL FUNCTIONS AND SERVICES

Course Objectives:
• To familiarize students with mid-career or executive roles in emergency management,
security administration, operations management, coordination, network administration
and other administrative roles.
• To familiarize students with the functions and services provided by the different clinical
departments of a hospital.
• To familiarize students with the demands of various critical departments in a hospital.
• To enable students to apply their knowledge of departments in solving problems.
• To prepare health practitioners and students to manage a hospital budget.
• To familiarize health practitioners with how information technology is being used to store
and retrieve medical information safely and efficiently.

Learning Outcomes:
The student will be able to:
• Differentiate between the various levels of healthcare available in India.
• Explain why the inpatients department is the nerve center of a hospital.
• Identify the responsibilities of the nursing administration.
• Understand the range of ancillary support services (housekeeping, dietary and food
services, laundry and linen services) provided to hospital patients or to support the work of
physicians.
• Understand the source of funds available to hospitals.
• Demonstrate an understanding of the principles of accounting in the context of a hospital.
• Understand the source of funds available to hospitals.
 • Demonstrate an understanding of the principles of accounting in the context of a hospital.

Syllabus
Module I: Hospital Functions and Services

Introduction; Clinical Establishments and Hospitals Defined; Classification of Hospitals; Other

Categories; Categorization by Ownership; Categorization by Type and Size; Other Systems of
Medicine; Medical Services
Module II: Clinical Services

Inpatient Services; Outpatient Services (Ambulatory Care); Accident & Emergency (A&E)
Services; Operating Theater Services; ICU Services
Module III: Clinical Support Services

Nursing Services; Laboratory Services; Radiology and Imaging Services; Blood Bank;
Physiotherapy Services; Mortuary Services; Pharmacy Services
Module IV: Ancillary Support Services

Hospital Housekeeping; Hospital Dietary and Food Services; Laundry and Linen Services;
Medical Records; Security Services; Biomedical Engineering; Engineering Services; Patient
Transport Services; Social Services
Module V: General Support Services

Accounts and Finance; Human Resources Management; Healthcare Marketing; Materials

Management in Hospitals; Supply Chain Management; Inventory Control
Text and References:
• Dr Rao, P. Srinivas & Srinivas, R, Principles of Management, Volume 2
• Francis, CM & Mario C de Souza, Hospital Administration (2004)
• N. Chapman Stephen, Arnold J. R. Tony, Gatewood Ann K. , M. Clive Lloyd, Introduction
to Materials Management, (Indian Adaptation) Pearson
• Peter Baily, David Farmer, Barry Crocker, David Jessop, David Jones, Procurement,
Principles & Management (11th Edition)
• Martin Christopher, Logistics & Supply Chain Management (5th Edition)

Course Name: HOSPITAL PLANNING

Course Objectives:
• To prepare healthcare professionals to set up and own a hospital
• To enable students to use a SWOT analysis to examine the strategic position of a hospital
• To prepare students to distinguish between deemed opportunities and threats in the
marketplace

Learning Outcomes:
The student will be able to:
 • Understand how to conduct a needs assessment for a new hospital.
• Plan location and space allocation of an outpatient department, an A&E department, a
pharmacy, a radiology department, operation theatres, ICUs, maternity units, and the
CSSD in a hospital.
• Discuss the physical facilities to be planned for in each department.
• Provide guidance on designing healthcare facilities for effectiveness and efficiency.
• Identify the risks that can be posed by the introduction of information technology in a
hospital setting.
• Define opportunities and threats that are likely to affect a hospital’s decision to expand or
diversify.

Syllabus
Module I: Guiding Principles

Planning as a Management Function; Planning for a New Hospital; Pressures for Change;
Planning a Hospital; Construction; Applicable Laws; Permits Required; Standards and
Recommendations
Module: Facilities Planning

Architectural Planning; Operational Planning

Module: Operational Planning

OPD Planning; A&E Department; Pharmacy; Radiology; Operation Theaters; ICUs; Maternity
Units; Central Sterilization and Supply Department
Module: Technology Planning

Introduction; Healthcare Technologies; Planning Investment; The Strategic Planning Committee;

Major Considerations; Case Study
Module: Strategic Planning

Planning for Success; Strategic Planning Tools and Techniques; Phases of Strategic Planning;
Case Study (1); Case Study (2); Planning to Close a Hospital
Text and References:
• G. D. Kunders, Hospitals: Facilities Planning and Management, Tata McGraw-Hill
Education, 2004
• G. D. Kunders, S. Gopinath, Asoka Katakam, Hospitals: Planning, Design, and
Management, Tata McGraw-Hill Publishing Company, 1998

Course name: HEALTH INSURANCE AND HEALTH ECONOMICS

Course Objectives:
• To prepare graduates for mid-level positions in a hospital or healthcare organization, or in
the health insurance sector, or as a healthcare quality professional
• To enable students to make a career in hospital management and prevent and manage
problems relating to insurance fraud
 • To prepare students for efficient claim management and to comply with regulatory
standards
• To familiarize students with how financial challenges are addressed and decisions made on
resource-allocation

Learning Outcomes:
At the end of the course Learners would be able to:
• Explain the key principles of an insurance contract.
• Describe the underwriting process followed in an insurance company.
• Maintain standardized documentation as required by IRDA for health insurance claims.
• Explain the insurance regulatory framework of the country.
• Understand the role of economic evaluation in providing information for decision-makers

Syllabus
Module I: Basic Principles

Introduction to Insurance; Essentials in Health Insurance; Risks Peculiar to Healthcare;

Insurance Contracts
Module II: Health Care Underwriting

Underwriting Principles and Practice; Purpose of Underwriting; Advantages of Underwriting;

Risk Classes; Funding of Insurance: Risk-Rating vs Community-Rating; Rules-Based
Underwriting Decisions; Use of General or Standard Exclusions (of Pre-Existing Conditions);
Underwriting of Group Health Insurance; Designing an Insurance Product: File and Use
Guidelines; Underwriting of Overseas Travel Insurance; Underwriting of Individual Personal
Accident Insurance; Monitoring Underwriting Decisions
Module III: Claims Management

Stakeholders in Health Insurance; The Need for Efficient Claims Management; Challenges in
Health Insurance; The Health Insurance Claims Process; Factors That Decide the Admissibility
of a Claim; Factors That Decide the Amount Payable; Payment of Claims; Managing Deficiency
of Documents; Denial of Claims; Detailed Investigations for Suspect Claims; IRDAI Standards
and Benchmarks for Hospitals; Documentation in Health Insurance Claims; Claims Management
in the Case Of Accidents; The Role of Third-Party Administrators (TPAs) in Claims
Management; The Role of Revenue Cycle Management Vendors in Claims Management
Module IV: The Indian Healthcare Insurance Scenario

The Healthcare Insurance Scenario in India; Health Insurance Product Categories in India;
Health Insurance Providers in India; Intermediaries; Importance of Insurance Regulations;
Insurance Regulatory Framework in India; Key Features of the Standardization Guidelines;
Changes to the Regulatory Framework in FY 2017-2018; The IRDAI Insurance Brokers)
Regulations 2018; Fraud and Abuse Control
Module V: Health Care Economics

What is Healthcare Economics? Significance of Health Economics as a Discipline; Tasks before

Health Economists; Impact of Health on the Economy/Economic Implications of Health; The
Demand for Health; Input and Output in the Health Industry; Resource Allocation in the Health
Industry; Economic Evaluation of Healthcare; Techniques of Economic Appraisal or Evaluation;
Cost Management in Hospitals
Text & References:
• Dr Rao, PS & Srinivas, R, Hospital Administration, Volume 1 (Module 2, Health and
Hospital Economics)
• Dutta, Shuvendu Bikash, Health Economics for Hospital Management; 2014
• Jay Bhattacharya, Timothy Hyde, Peter Tu, Health Economics; 2013
• Sherman Folland, Allen C. Goodman (Links to an external site.)Links to an external site.
Miron Stano (Links to an external site.)Links to an external site., The Economics of Health
and Health Care, 8thEdition; 2017
• Stephen Morris, Nancy Devlin, David Parkin, Anne Spencer, Economic Analysis in
Healthcare, 2nd Edition; 2012

Course Title: International Finance and Forex Management

Course Objectives: The objectives of this course is to

• To Introduce the environment of international finance and its implications on international
business.
• To analyze the nature and functioning of foreign exchange markets, determination of exchange
rates and their forecasting
• To study the foreign exchange risks and to identify risk management strategies and various risk
adjusted models.
• To explore the international sources of long term finance
• To Integrate the global developments with competitive global environment.
Course Learning Outcomes:
On the successful completion of this module the student will have:
• Students will be able to understand the environment of international finance and its implications
on international business.
• Students will be able to analyze the nature and functioning of foreign exchange markets,
determination of exchange rates and their forecasting
• Students will be able to understand foreign exchange risks and to identify risk management
strategies and various risk adjusted models.
• Students will be able to integrate the global developments with competitive global environment.
Course Contents/Syllabus:
Module I : International Financial Environment
Finance function in global business scenario, WTO and International Monetary System,
International Financial Markets-equity, bond, Eurocurrency market, Currency basket, Currency
convertibility –on capital account and current account, Foreign exchange reserve, Balance of
payments, balance of trade, current account deficit; bilateral and multilateral agreements relating
to financial transactions, Sovereign rating, Flow of funds internationally through FDI ,FII, FPI,
ODI, LRS and PN ; Government Policies regarding FII & FDI ;Integration of global developments
with the changing business environment in India.
Module II : Foreign Exchange Markets, Foreign Exchange Rate Exposure and Risk Management
Spot and Forward Foreign Exchange Markets, Quotations and Market Rules, direct and indirect
quotes, bid and ask quote, spot and forward quote with live data interpretation, cross rates,
Speculation and Arbitrage in Foreign Exchange Markets, Transaction, Translation and Operating
Exposure, Exposure from Equity and borrowing in International Financial Markets, Hedging tools
for Management of Transaction Exposure, Currency Forwards, Currency Options, Currency
Futures, Currency Swaps, Impact of technology likely to disrupt the forex market, risk adjusted
models.
Module III : Foreign Exchange Rate Determination
Discussion on devaluation or depreciation of Rupee (domestic currency against dollar/pound
sterling/Euro); Theories of Exchange Rate Determination, Fundamental International Parity
Conditions – Purchasing Power and Interest Rate Parity, Covered Interest Parity, Fisher Effect and
International Fischer Effect, Forecasting Exchange Rates – introduction to Technical Forecasting,
Time Series Modeling, Fundamental Forecasting. Case studies.
Module IV : International Sources of Finance for the Firm & International Financing Decision
Bond Financing (Fixed and Floating Rate Notes), Loan Financing (Syndicates Loans), Securitized
Financing (Euronote), Equity Financing (GDR and ADR), Features of Loan Agreements: Loan
Negotiations, International working capital management, Analysis of International Capital
Budgeting– estimation of cash flows, Cost of Capital of a Foreign Investment, Issues in Overseas
Funding Choices. APV concept.
Module V : International Accounting &Taxation and Case studies of Currency crisis
Consolidation and harmonization of accounts, International Tax Laws, Transfer Pricing, Tax
heavens, double taxation treaties; Concept pf relief for dealing double taxation regulations;
International currency crisis & role of state; FEMA, FEDAI, RBI regulations.
Text Reading:
• Levi, Maurice, International Finance, New York, McGraw Hill Inc., 1996.
• Kevin, S. Fundamentals of International Financial Management, Prentice Hall of India, 2009.
• Srivastava, R. International Finance, Oxford University Press,2014
• Gupta, S.L. Financial Derivatives, Prentice Hall of India, 2005.
• Srivastava, R., Misra, A. Financial Management, Oxford University Press, 2011.
References:
• Eiteman, David K., Arthur Stonehill and Michael H. Moffett, (2016) Multinational Business
Finance, Pearson,
• Shapiro, Allen C., Multinational Financial Management, (2012), John, Wiley.
• Apte P.G., Multinational Financial Management, New Delhi, Tata McGraw Hill,1998.
• Errunza, V. R., Singh, D. and Srinivasan, T.S. 1994, International Business Finance, Global
Business Press.
• Hull, J. C., (2018), Introduction to Futures and Options Markets, Pearson.
• Kohn, M., (2003). Financial Institutions and Markets, Oxford University Press.
Additional Reading:
• Articles from Journal of Finance
• Business newspapers
• Yahoo finance (http://finance.yahoo.com/)
• Investopedia (www.investopedia.com)
• Google Finance (www.google.com/finance)

Course Title: Hospitality and Tourism Management

Course Objectives: At the end of the semester students will be able to-
The course is developed to provide an insight into socio-cultural heritage of India, which can be
transformed into a cultural tourism product. The courses also aim at presenting an analytical
review of planning and development procedures of infrastructure in Indi at various levels and also
explain the composition of tourism industry. The course is intended to develop the knowledge of
tourist resources available in India and then the methodology to market the product developed.
Transport is in fact a vital component of travel and tourism industry. Thereby it becomes
imperative to learn about different modes of transportation and related policies Government of
India.
Course Learning Outcomes: After the successful completion of this course, student will be able to
1. Visualize the importance of hospitality and tourism management to the wider context of
Hospitality.
2. Explain and discuss the advanced planning and development procedures of infrastructure
in Indian tourism and hospitality firms.
3. Demonstrate the understanding on vital components of travel and tourism industry.
4. Identify the differences between various forms and types of tourism.
5. Evaluate the significant differences between bioreserve, National parks and Bird
sanctuaries.
6. Explain the differences between the different types of tourists.
Course Contents/Syllabus:
Module I Introduction
Definitions and Concepts, tourist destination, Hospitality Services and industry, definition and
historical development of Hospitality Industry, Past to Independence, recent and current 1947-
2007, Future from 2007 onwards Hospitality and Tourism Management General Tourism Trends.
Types of Tourists, Visitor, Traveler, and Excursionist–Definition and differentiation. Tourism,
recreation and leisure, their inter– relationships.
Module II Tourism Attraction & Hospitality Products
Nature, Characteristics and Components of Tourism & Hospitality Industry. Why it is different
from other types of consumer product? Elements and characteristics of tourism products. Tourism
product production system, Tourism Product Life Cycle, typology of tourism products. (A special
emphasize on Hospitality Marketing)
Module III Popular Tourist & Hospitality Resources
Natural Resources: Wildlife Sanctuaries, National Parks and Natural Reserves in India (Jim
Corbett Tiger Reserve, Bharatpur Bird Sanctuary, Valley of Flowers, Kanha, Kaziranga, Sasan
Gir, Dachigam, Ranthambhore and Keoladeo Ghana)—Hospitality Resources at these
destinations. Hill Stations: Beaches and Islands: Popular Tourist Resources (—Hospitality
Resources at these destinations )- Delhi, Agra, Jaipur, Khajuraho, Varanasi, Mumbai, Kolkata,
Chennai, Bangalore, Hyderabad, Mahabalipuram, Madurai, Tanjore, Hampi, Ellora, Elephanta,
Konark Fatehpur Sikri, Monuments- Qutub Minar, Atala Mosque (Jaunpur), Kirtistambha
(Chittor), Sher Shah Suri’s Tomb, Sikandara, Red Fort (Delhi), Taj Mahal, Golden Temple
(Amritsar), Hawa Mahal (Jaipur), Bara Imambara (Lucknow).
Pilgrimage Destinations: Hindu, Buddhists, Sikhism, Jainism, Christianity, Fairs and Festivals.
Module IV : Tourism and Hospitality Marketing
Core concepts in marketing; Needs, Wants, Demands, Products markets of Hospitality Industry.
Marketing management philosophies
Module V : Tourist Transportation: Air transportation
The airline industry present policies, practices. Functioning of Indian carriers. Air Corporation
Act, Air charters.
Surface Transport: Rent-a-car Scheme and Coach-Bus Tour, Fare Calculation. Transport &
Insurance documents, All-India Permits Rail Transport: Major Railway Systems of World, (Euro
Rail and Amtrak) General information about Indian Railways, Types of rail tours in India:, Place-
on-Wheels and Royal Orient, Deccan Odessy, Toy Trains.
Indrail Pass. Water Transport: Historical past, cruise ships, ferries, hovercrafts, river and canal
boats, Fly-cruise.
Module VI: Types and Forms of Tourism
Inter–regional and intra–regional tourism, inbound and outbound tourism, domestic, international
tourism. Forms of Tourism and Hospitality Clientele: religious, historical, social, adventure,
health, business, conferences, conventions, incentives, sports and adventure, senior tourism,
special interest tourism like culture or nature oriented, ethnic or ‘roots’ etc.
Text & References:

Text:

1. Ancient Indian History by Thapar Romila, Longman India.

2. Greening Your Hospitality Business As business becomes more
environmentally conscious, new practices are emerging that help the food
and hospitality sector operate sustainability.by Jill Doucette; Deirdre
Campbell; J. C. Scott
3. Hospitality Experience Hospitality Experience offers students an exciting
introduction to key aspects of hospitality management. by Frans Melissen;
Jean-Pièrre van der Rest; Stan Josephi; Rob Blomme
4. An International Handbook of Tourism Education by David Airey (Editor); John
Tribe (Editor)
References:

1. Tourism & Cultural Heritage of India by Acharya, Ram, RBSA Publication

2. Successful Tourism Planning and Management by Seth, P N, Cross Section
Publication, New Delhi.
3. Blackwell, R., D., Miniard, P. W., Engel, J. F., 2005, Consumer Behavior (10th
ed.), South-Western College Pub.
4. Blythe, J., 2013, Consumer Behaviour (2nd ed.), SAGE Publications Ltd.
5. Bowen, D., Clarke, J., 2009, Contemporary Tourist Behaviour: Yourself and
Others as Tourists (CABI Tourism Texts), CABI.
6. Kotler, P., Kevin Lane Keller, K. L., 2011, Marketing Management (14th ed.),
Prentice Hall.
7. https://sustainability-leaders.com/top-10-recommended-sustainability-books-
for-tourism-professionals-to-read-in-2017/
8. https://www.oreilly.com/library/view/tourism-management-
5th/9781118644812/Wiley08898_Contents.html
9. https://www.tutorialspoint.com/tourism_management/tourism_management_tu
torial.pdf
10. https://vtechworks.lib.vt.edu/bitstream/handle/10919/70961/Chapter%2015%2
0Hospitality%20and%20Tourism.pdf?sequence=20&isAllowed=y
11. https://businessblog.trivago.com/must-read-hospitality-books/
12. https://library.athenstech.edu/c.php?g=523400&p=3578552
13. https://learn.library.ryerson.ca/hospitality/books
Course Title: Service Operation Management
Course Objectives: At the end of the semester the students would have full knowledge about
identify the operational positions available to service, service blue printing, operational strategies,
development of products and system and their operations with the optimal network best suited to
the business.
Course Learning Outcomes: After the successful completion of this course, student will be able to
1. Visualize customer satisfaction and brand significance
2. Differentiate different warranty and Guaranty.
3. Appraise service value chain.
4. Investigate innovations and service operations
5. Classify various consumer dimensions
6. Evaluate the concept of consumer centric service.
Course Contents/Syllabus:
Module I: Service Strategy
Consumer Dimension – Brand Significance, Service Execution, Customer Satisfaction, Loyalty;
Business Dimension – Network Structure, Systems & Processes, I.T. Interface, Measurements &
Control Revenues & Profitability – Drivers of Revenue, Known Opportunities, Exploring New
Opportunities.
Module II: Listening to the Consumer
Consumer Centric Service – Bringing Customer to the Centre, Call Centre Operations, Interfacing
Front End with Back End, Designing Customer Satisfaction Surveys, Analysis of Surveys &
Continuous Improvement
Module III: Service Quality
Warranties & Guarantees – Measurements & Control, Product & Process Improvements Quality
of Product – Continuous Improvement, Launches & Introductions
Quality of Field Contacts – Alignment with Feedback, Segmented Services, Cross Category
Learnings, Brand Enhancement Opportunities
Module IV: Innovation & Service Operations
Concepts, Brand & Business Opportunities, Applications
Module V: Service Value Chain
Understanding & Concepts, Tracking, Monitoring & Improvements
Text & References:
Text:
1. Service Marketing’, Rust, Zahorik & Keiningham
2. Food and Beverage Cost Control .by Lea R. Dopson; David K. Hayes
3. Fundamentals of planning and developing tourism by Bulent I. Kastarlak, Brian Barber.
References:
1. Tourism & Cultural Heritage of India by Acharya, Ram, RBSA Publication
2. Successful Tourism Planning and Management by Seth, P N, Cross Section Publication,
New Delhi.
3. Blackwell, R., D., Miniard, P. W., Engel, J. F., 2005, Consumer Behavior (10th ed.),
South-Western College Pub.
4. Blythe, J., 2013, Consumer Behaviour (2nd ed.), SAGE Publications Ltd.
5. Bowen, D., Clarke, J., 2009, Contemporary Tourist Behaviour: Yourself and Others as
Tourists (CABI Tourism Texts), CABI.
6. Kotler, P., Kevin Lane Keller, K. L., 2011, Marketing Management (14th ed.), Prentice
Hall.
7. https://sustainability-leaders.com/top-10-recommended-sustainability-books-for-tourism-
professionals-to-read-in-2017/
8. https://www.oreilly.com/library/view/tourism-management-
5th/9781118644812/Wiley08898_Contents.html

Course Title: Managing Front Office in Hospitality

Course Objectives: To impart the basic knowledge of
1. Reservation handling, procedure to amendment and cancel the reservation
2. Registration process, activities related to guest check-in
3. During the stay activities such as message handling, room change procedure, arrival
preparations.
4. Handling different type of guests like VIPs, Walk-in, FIT, etc.
Course Learning Outcomes: After the successful completion of this course
1. Demonstrate reservation activities, book room for guests, amend and cancel reservation.
2. Describe the registration procedure at hotel reception and complete other related activities
for guest check-in.
3. Comprehend various activities performed by front office department.
4. Evaluate the systems and procedures for various type of guests at hotel.
5. Assess various procedures related to front office cash counter
Course Contents/Syllabus:
Module I: RESERVATION OPERATIONS
1. Reservations and sales
2. Reservation inquiry – CRS, Intersell Agencies, GDS, Internet and Property Direct.
3. Group Reservations
4. Reservation reports
Module II FRONT DESK OPERATIONS
1. Information
2. Role Of Information
3. Handling of mails, registered posts, parcels etc.
4. Handling of messages
5. Handling of guest room keys
6. Types of keys and key control
7. Paging
8. Providing information to the guest
9. Aids used in Information section
Module III Reception

1. Introduction to reception
2. Coordination between FO and other departments
3. Room change procedure
4. Preparation of expected Arrival & Departure Reports
5. Preparation of Guest History Card
6. Arrival procedure – Group & in General
7. Departure procedure – Group & in General
8. Job description and specification – Receptionist

Module IV REGISTRATION
1. Legal obligations
2. Pre-registration
3. Types of registration methods/records
4. Registration procedure – FIT , FFIT, Walk-in, Scanty Baggage, Regular, Corporate, VIP,
5. Crew and Group guests
6. When guests cannot be accommodated – Walk-in Guests, guests with non-guaranteed
reservations and guests with guaranteed reservations.
7. Reports Records and forms used.
MODULE V FO CASH

1. Role of FO Cash section at various stages of the guest cycle

2. Job description of FOC
3. Departure procedure - FIT , FFIT, Walk-in, Scanty Baggage, VIP, Crew and Group
4. Security Deposit Box handling
5. Importance of security system
6. Credit Card Handling procedure
7. Foreign Currency exchange procedure
8. Reports and forms used
9. Equipment
Text books:
• Managing Front Office Operations – Michael L Kasavanna & Richard M. Brooks
• An introduction to hospitality- Dennis L. Foster
• Principles of Hotel Front Office Operations- Su Baker, Pam Bradley & Jeremy Huyton
• Hotels for Tourism Development – Dr. JagmohanNegi

Reference books:
• Hotel Reception- White & Beckley
• Hotel Front Office Training-Sudhir Andrews
• Hotel Front Office Operations – Colin Dix & Chris Baird
• Hotel Front Office – James Bardi
Online Links:
• https://slideplayer.com/slide/13941098/
• https://www.ihmnotessite.net/front-office
• https://www.kullabs.com/classes/subjects/units/lessons/notes/3799
• https://educatererindia.blogspot.com/2017/05/basic-front-office-notes.html?m=1

Course Title- Accommodation Management

Course Objective
At the end of the semester students will have a thorough knowledge of the functioning of the
accommodation operation department of the hotel.
Course Level Outcome (CLO):
Students would be able to understand, apply and analyze the conceptual and practical knowledge
of Hotel housekeeping that equips them to operate professionally in the hospitality and service
industry in an effective way. On completion of the course the student will be able to:
• Identify the Duties and Responsibilities of Housekeeping staff
• Calculate the budget and staff requirement of the department
• Identify the different elements of interior designing in a guest room.
• Understand how to Deal with emergency situation
• Plan Special Decorations for events with the help of color scheme to be used and designing
to be done.
• Plan layout of a guest room
Course Contents/Syllabus
Module I The Role of Housekeeping in Hospitality Operation
• Role of Housekeeping in Guest Satisfaction and Repeat Business
• Organization Chart Of The Housekeeping Department
• A. Hierarchy in small, medium, large and chain hotels
• B. Identifying Housekeeping Responsibilities
• C. Personality Traits of housekeeping Management Personnel.
• D. Duties and Responsibilities of Housekeeping staff
• Layout of the Housekeeping Department
• Interdepartmental relationship
• Lost and found procedure
Module II Cleaning Organization
A. Principles of cleaning, hygiene and safety factors in cleaning
B. Methods of organizing cleaning
C. Frequency of cleaning daily, periodic, special
D. Use and care of Equipment
Module III Cleaning Agents
• Classification and uses of cleaning agents
• Use of Eco-friendly products in Housekeeping
• Composition, Care And Cleaning Of Different Surfaces - Metals, Glass, Leather,
Leatherites, Rexines, Glass, Plastic, Ceramics, Wood, Wall finishes, Floor finishes
Module IV Room Layout and Guest Supplies
A. Types Of Beds And Mattresses
B. Standard rooms, VIP ROOMS, Guest’s special requests
C. KEYS - Types of keys, computerized key cards, Key control
D. Bed making and guest room cleaning
E. Eco Friendly Practices ( Bed sheets/Towel replacement on Request)
Module V Routine Systems and Records Of House Keeping Department
A. Reporting Staff placement
B. Room Occupancy Report
C. Guest Room Inspection (Safety/security aspects)
D. Entering Checklists, Floor Register, Work Orders, Log Sheet.
E. Lost and Found Register and Enquiry File
F. Maid’s Report and Housekeeper’s Report
G. Handover Records
H. Guest’s Special Requests Register
I. Record of Special Cleaning
J. Call Register
K. VIP Lists
L. Butler Services
Module VI Laundry
A. Linen Room
B. Uniform Room
C. Sewing Room
D. Onsite And Offsite Laundry
E. Flow Process And Wash Cycle
F. Layouts Of All Areas
G. Laundry Agents
H. Dry Cleaning And Guest Laundry
I. Stain Removal
Module VII Budgeting and Control
A. Budget Process
B. Energy Conservation In House keeping
C. Water Conservation
D. Safety Awareness And Accident Prevention
E. Planning Duty Roaster
F. Stores And Stock Control
G. Purchasing System
Module VIII Interior Designing
A. Elements of Interior Designing
B. Principles -of Design
C. Case study
Module IX Workshop on stain removal, cleaning agents and flower arrangement
Text:
• Professional Management of HK by Robert J Martin
• Hotel Hostel & Hospital Housekeeping by Joan C Branson

References:
• Professional Housekeeping by Madlin Tucker
• Housekeeping Management by Keppa Margret M
Additional Reading
Magazines :
• Green Hotelier
• Hospitality Technology Magazine
• Five Star Magazine
• Hospitality Style
• Hotelier & Hospitality Design Magazine
• Hotel Business Review by Hammer Publishers Pvt. Ltd.
• Clean India Journal by Mohana M
Websites:
• https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=1827
• hospitalitynet,
• ehotelier
• HospitalityBizIndia.com: India hospitality news, hospitality business analysis
• http://hospitalitytalk.in/
Blogs:
• hospitalitymagazine.com.au
• ehospitalitytimes.com
• luxuryhospitalitymagazine.com
• hospitalitybusiness.co.nz
• blogs.oracle.com/hospitality
• hotelierindia.com
• revenue-hub.com
• hospitalityparadigm.com/blog

Course Title: Catering Management

Course Objectives:
Followings are the objectives of this course-
1. The introduction of catering and facilities provided in the catering of a star category
hotel.
2. Knowledge about the operating procedures followed in the catering and banquet
department.
3. Demonstrate knowledge of the key functional areas of catering management.
4. Explain the importance of catering in the hospitality sector.
5. Describe the different banquet arrangements in the star category hotels.

Course Learning Outcomes:

Upon completion of the program, the course will give an insight to:
i. Demonstrate the knowledge of catering operations in a star category hotel. –
Hygiene Standards
ii. Experiment with the different types of catering done in a hotel and the facilities
they provide.
iii. Identify the different banquet arrangements done in a hotel.
iv. In depth knowledge of flight and In-flight/ Cruise Liners catering services
v. Comprehend the Menu planning and role of dietician
 vi. Illustrate the Standard operating procedures followed for providing catering
services in hotels

Course Contents/Syllabus:

MODULE I: Introduction to Catering services

• Introduction to Catering
• catering Terminology
• Space utilisation and management
• Important Catering operations

MODULE II: Catering Operations I

• Introduction to Catering operations
• Important Catering procedures.
• Supervision in catering

Module III : Catering Operations-II

• Types of Catering Operations
• Indoor and outdoor catering
• Contract catering
• Standard operating procedures followed for providing catering services in hotels

MODULE IV: Industrial, Institutional and Hospital catering services

• Introduction to Industrial, Institutional and Hospital catering services
• Scope of catering services in these areas
• Planning, organizing and control
• Menu planning and role of dietician
• Food Handling- Bonded area management•

MODULE V: Cruise liner and In-flight catering

• Introduction to flight and In-flight/ Cruise Liners catering services
• Deck management and menu planning
• Ground management and tray/trolley setup
• Services on craft, Food delivery system

Module VI : Banqueting and banquet operations

• Introduction to banqueting operations
• Types of Banquet setups
• Functional planning, organizing and control
• Planning of banquet equipment and manpower

Text & References:

Text:
1. Introduction to catering operation by Margaret Kappa
2. Managing Catering Operations –by Aleta Nitschke
3. Hotel Catering services and operations – Sudhir Andrews (Tata McGraw Hill).
4. The Professional Catering manager – Schneider, VNR.
References:
1. Branson C. Joan and Lennox Margert L., Hotel, Hostel and Hospital Housekeeping, ELBS.
2. Chakrabarty B.K.: A Technical Guide to Hotel Operations, Metropolitan, New Delhi.
3. Kaul R.N.: Dynamics of Tourism, A Trilogy Vol. 2 Accommodation; Sterling Publishers
Pvt. Ltd. New Delhi, 1985.
4. Andrews Sudhir: Hotel House Keeping, Tata McGraw Hill, New Delhi, 1990.
5. Jagmohan Negi: Professional Hotel Management, 1997, Sultan Chand and Sons, New
Delhi.
Online resources:
1. www.fnbclasses.blogspot.com
2. https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=1827
SEMESTER IV
COURSE TITLE: MANAGEMENT IN ACTION-SOCIAL, ECONOMIC AND ETHICAL
ISSUES
Course Objectives:
The broad objectives of this course are to Bring students closer to reality by developing their
understanding of the professional prerequisites to practice of management in terms of required
skills and attitude to respond proactively to rapid discontinuous change in business environment.
Develop students the attributes of a consultant. Develop not theoreticians but practitioners who
are expected to sense the ongoing conflict between environmental change and internal desire of
management for stability.
Course Contents/Syllabus:
Module I: Introduction
Modern Management Practices and Issues Involved, Outsourcing Management Services and
Evolution of Management Consultancy, Skills-set required for Management Consultants.
Consulting and performance counseling.
Module II: The Process of Management Consulting
Consulting Proposals. Identification and Definition of Problem, Fact-Finding Leading to Solution
Development and Implementation, Developing Strategic and Tactical Plans and Subcontracting,
Pricing of Consultancy, Acquiring and Developing Talents for Consulting.
Module III: In-house Management versus Management Outsourced
Why a Sense of Skepticism and Unease Towards Management Consultants. Cost versus Value of
Advice, Separating Consulting Success from Consulting, Disaster. Some Revealing Situations.
Module IV: Cross Cultural Management Systems and Processes
Types of organizational culture, Strength of organizational culture, Function of organizational
culture, Importance of cultur e to the organization, Cultural Models, Cross- Cultural Perspectives,
Geert Hofstede and Cross- Cultural Issues
Module V: Economic and Social Issues in Management
Adaptation to Changing Environment in General and Economic Environment in Particular,
Economic Growth and Change Areas, Emerging Opportunities in Various Sectors including Social
Sector, Management Practice and Cultural Issues, The global Political Situation, The Global
Competitive Environment and the internal scene in India, War Game.
Module VI: Ethical Issues in Management
Relationship among Various Stakeholders, Reasons for Conflict of Interests Among Stakeholders,
Corporate Governance and Ethics. Why Unethical Decisions Leading to Conflicts are Taken,
Power and Politics, Initiatives on Corporate Governance by the Governments.
References:
 • Parekh, Deepak S, (1999), The Real Meaning of Corporate Governance, Indian
Management.
• Cogner, Jay A, David Finegold and Edward E Lawler III, (1998), Appraising Boardroom
Performance, Harvard Business Review.
• Kumar Mangalam (1999) ,Birla Committee Report on Corporate Governance – Legislation
alone is not Enough, Activating Adult Committees. Shareholder – Friendly Steps, The
Hindu,
• Sodarn, Kailash, (1999), Transparency in Corporate Governance, Indian Management,
Vol. 38, No.10.

Course Title: Digital Marketing

Course Objectives:
The course The aim of the Digital Marketing Course is to provide students with the knowledge
about business advantages of the digital marketing and its importance for marketing success; to
develop a digital marketing plan; to make SWOT analysis; to define a target group; to get
introduced to various digital channels, their advantages and ways of integration; how to integrate
different digital media and create marketing content; how to optimize a Web site and SEO
optimization; how to create Google AdWords campaigns; social media planning; to get basic
knowledge of Google Analytics for measuring effects of digital marketing and getting insight of
future trends that will affect the future development of the digital marketing. The application of
the gained knowledge, skills and competences will help future managers in forming digital
marketing plan in order to manage a digital marketing performance efficiently.

Syllabus:
Module I : Digital Marketing Fundamentals
What is digital marketing?
How is it different from traditional marketing, ROI between Digital and traditional marketing
New trends and current scenario, Digital marketing a boon or a Bane?
How can digital marketing be a tool of success for companies?
Study and Analysis of recent infographics released by companies about digital marketing?
How did digital marketing help the small companies and top Organisations.
Categorization of digital marketing for the business, Swot analysis of business, present website
and media or promotion plan, Inbound vs Outbound Marketing
Module II : Website Planning and Structure
Understanding a website, What is a website, Levels of websites
Diff b/w Blog, Portal and Website
Diff b/w websites: static or dynamic, Domains, Buying a Domain
Website Language & Technology
Core Objective of Website and Flow,
One Page Website, Strategic Design of Home Page
Strategic Design of Products & Services Page
Strategic Design of Pricing Page, Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)
Designing Other Pages, SEO Overview
Google Analytics Tracking Code, Website Auditing, Designing Word press Website
Design a New Website and Promote it using techniques taught.
Module III Search Engine Marketing:
Introduction to Search Engine Marketing. Tools used for Search engine Marketing. PPC /Google
Adwords Tool, Display advertising techniques, Report generation. Search Engine Optimization
(SEO). On page optimization techniques, Off page Optimization techniques. Reports, Email
Marketing
Module IV: Social Media Optimization (SMO)
Introduction to social Media Marketing
Advanced Facebook Marketing, Word Press blog creation
Twitter marketing, LinkedIn Marketing
Google plus marketing
Social Media Analytical Tools
Design a Social Media Campaign to promote Indian Tourism
Module V: Web Analytics
Web Analytics and Integrating with Website
Measurement Metrics
Google Webmaster Tool
Setting up Tool for SEO
Adding and Managing Assets
Integrating WebMaster Tool, Site Map and Site Links
Search Traffic and Links, Google Indexing Managing Crawl Errors
Managing Security Issues
Jobs in Marketing Analytics
Analyse your website using web analytics and suggest strategies to improve the views.

Text & References:

• Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for

Engaging the Digital Generation, Kogan Page Limited.

• The Beginner's Guide to Digital Marketing (2015). Digital Marketer.

Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education.

• Chaffey, Chadwick, Johnston, Mayer, Internet Marketing,3rd edition, 2009,

Pearson Publication

• Strass, El-Ansary, Frost , e-Marketing, 5th edition, Pearson Publication

• Carter-Brooks-Catalano-Smith, Digital Marketing for Dummies, Wiley

Publication

• Godfrey Parkin, Digital Marketing: Strategies for Online Success, 2009, New
Holland

• Urban, Digital Marketing Strategy: Text and Cases,1/e, 2004 Prentice Hall

Course Title: ADVERTISING & SALES PROMOTION

Course Objectives:
This course will help students learn the fundamentals of advertising & its strategies. The course
will introduce students to concepts of Media Planning, Media planning and measuring
effectiveness of different media. The objective of this course is to give the student an insight
towards the various underlying dimensions and challenges of the concept of Integrated Marketing
Communication (IMC). The concept will be extensively discussed with individual promotional
elements such as public relations, sponsorship, direct marketing and personal selling with special
emphasis on Advertising and Sales Promotion.
Course Contents/Syllabus:
Module I Introduction to Advertising
• Definition, Importance and Functions of Advertising
• Importance of Advertising in Modern Marketing.
• Classification /Types of Advertising,
• Economic, Social and Ethical Issues in Advertising
• Regulation of Advertising in India: Role of ASCI
Module II Advertising Planning & Strategy
• Advertising Department: Objectives and functions
• Role of Advertising Agencies
• Selection of Agencies
• Types of Advertising Agencies,
• Setting of Advertising Objectives, DAGMAR Approach,
• Advertising Budget and budgeting methods.
• Agency Compensation and Remuneration: Fees, Commissions and Performance.
Module III Creativity in Advertising
• Advertising Appeals and Execution styles,
• Advertising Message: Preparing an effective advertising Copy.
• Elements of a Print Copy: Headlines, illustration, body copy, slogan etc.
• Art of Copywriting
• Elements of Broadcast copy.
• Process of Developing an Ad Campaign
Module IV Media Planning and Evaluating Advertising Effectiveness
• Media Planning
• Print, Broadcast & Interactive Online Media,
• Emerging medias and trends
• Reasons to measure Advertising Effectiveness
• Methods to measure Advertising Effectiveness
Module V Sales Promotion and Other tools of Integrated Marketing communication
• Concept and Rationale of Sales Promotion,
• Types - Consumer and Trade Promotions - Sales Promotion Strategies and Practices
• IMC and other Tools: Personal Selling, Public Relations, Event Marketing, Direct
Marketing,
• Surrogate Advertising
• Social Media Marketing
• Relationship marketing
Text & References:
• Shah Kruti, D’Souza Alan, (2011), Advertising and Promotions An IMC Perspective, Tata
McGraw Hill Education Private Limited

• Belch, George E & Belch, Michael A. (2009). Advertising and Promotion. McGraw-Hill
Irwin. 8th edition.

• Wells W.D, Burnett J, & Moriarty S. (2009), Advertising Principles and Practice, Pearson
Higher Education

• Batra R, Myers G.J., Aaker D (2009), Advertising Management, Pearson Education.

• Kazmi, S.H (2005): Advertising and Sales Promotion. Excel Books.

Journals
• International Journal of Advertising
• Journal of Advertising Research
• Journal of Advertising
Any other Study Material:
• Pitch Magazine
• Brand Equity (The Economic Times weekly supplement)
• Ogilvy. David (1963), Confessions of an Advertising Man, 1st ed. New York: Atheneum

Course Title: Customer Relationship Management

Course Objectives:
An understanding of ways the firms can create and enhance the sources of value to the customer
through value explorations and CRM value proposition An understanding of the strategic
framework of CRM An understanding of CRM strategies in Sales, Marketing and Customer
Support and familiarize with different CRM technology solutions. Impact of CRM on customer
experience, satisfaction and loyalty Using Customer Lifetime Value to Make Marketing Decisions
Develop an understanding of recent developments in CRM usage in the social media.
Syllabus:
Module I: Introduction to CRM
Pre-Industrial age, Industrial age, Service Economy age, Knowledge Economy Age.
Relationship Marketing Theory Introduction to CRM, Transition from Product focus to
Customer focus. Relationship marketing and Value exploration and creation of value chain
Module II: Introduction to CRM and its Fundamentals
Strategic framework of CRM – CRM continuum, Five generic interrelated process model,
Strategic operational, analytical model, Buttle’s CRM value chain CRM Cycle, Customer
Segmentation as a prerequisite to CRM. Types of CRM: Sales Force automation, Campaign
Management, Sales Intelligence. E-CRM . Customer Touch points management.
Identification of customer journeys and the touch-points Contact center management systems,
front desk management technologies, web-based knowledge management, Customer Experience
Management (CEM)
Module III: Managing different stages of CRM
Building Customer Relationships- Loyalty Ladder, Bonding with Customers, Customer
Service/ Sales Profile Models. Customer Acquisition Strategies, Customer Retention
Strategies Customer Equity and Customer Metrics, calculating customer lifetime value and
customer equity. Customer loyalty and Life time value
Module IV: Overview of CRM in service sector (B 2 C Market)
Service Business Characteristics and Classification Service Recovery Marketing of Services-
Banking Industry, Retail Industry, Aviation Industry, Hospitality Industry, Pharmaceutical
Industry and Telecom Industry CRM in Product Markets
Module V: Overview of CRM in B2B Markets
Importance of CRM in B2B Markets, Key Account Management Supplier-Channel
Management Internal CRM and Employee Management,
Module VI: Implementation of CRM
CRM Implementation Road Map, Future Trends: Usage of Social CRM by corporate.
Module VII: Introduction to CRM Software
Social CRM Major CRM Software in market Basic functional aspects of a CRM: - Key
entities: Contacts, Accounts, Leads, Opportunities, Campaigns - Key entity interaction
Text Reading:

• G Shainesh & Jagdish N Sheth, Customer Relationship Management-A Strategic

Approach
• Zikmund, McLEOD, Gilbert, Customer Relationship Management
References:

• G Shainesh & Jagdish N Sheth, Customer Relationship Management-A Strategic

Approach
• Zikmund, McLEOD, Gilbert, Customer Relationship Management
• J N Sheth, Atul Parvatiyar, G. Shainesh, 2001, Customer Relationship Management, Tata
McGraw Hill
Additional Reading:

• Brown, Stanley A 2001, Customer Relationship Management, John Wiley& Sons

• Anderson, Kristin , 2002, Customer Relationship Management, Tata McGraw-Hill
• Greenberg Paul, CRM at the Speed of Light, Tata McGraw Hill.
Course Title : Marketing of Services
Course Objectives
This course is designed to strengthen and develop the students’ ability to analyse and understand,
evaluate and manage services in the international market.
Syllabus:
Module I: International Services Marketing - An Overview
Importance of Services Sector in various countries globally
Cultural fit and the service seller-buyer dyad
Internationalization of Services Sector
The limits of ICT and internet in international services marketing
Impact of Technology on service marketing
Drivers of Technology enabled service marketing
Effect of Service Marketing on Customer Loyalty
Module II: Service Quality Management at Cross Cultural Level
Global differences: Consumer Search, Consumer Choice, Experience and post experience
evaluation
Managing Customer Perceptions and Expectations cross-culturally
Models of Service Quality
International Customer Service Systems
Strategic Issues in Managing Service Quality
Gap Model, Service Encounters
Competitor Intelligence, Service Recovery
Module III: Market Strategies for Service Organizations
Creating Value in market-oriented service organization
Strategic Pathway
Competitive advantage and competitive position
Generic Strategies to go to market
Service Profit Chain
Module IV: Services Development and Design
Global challenges of service innovation and design
New service development process
Types of Service Innovations
Stages in service innovation and development- cross-cultural considerations
Service Blueprinting
Service standardization Vs adaptation
Pricing services across borders
Module V: Managing the International Servicescape
Physical evidence
Strategic role of service escape
Servicescape effects on cross cultural consumer behaviour
International service escape strategy
Module VI: Delivering and Performing Service
Strategies for delivering Service quality through people globally
E-services-Emergence & growing importance of e-services
Electronic Channels of Delivering Services
Challenges in distributing services through electronic channels
Future of delivering services: Impact of Artificial Intelligence, Big Data etc.
Text Reading:
• Valarie A. Zeithaml, Mary Jo Bitner, And Dwayne D. Gremler, Services Marketing, 2008
References:
• Christopher Lovelock, 2010, Services Marketing, Prentice Hall, 6th Edition
• Christopher Lovelock and Jochen Wirtz, Services Marketing, 7th Edition, 2010
Additional Reading:
• Raymond P. Fisk, Stephen J. Grove, and Joby John, Interactive Services Marketing Third
Edition, 2007
• Laurie Young, Marketing The Professional Services Firm: Applying the principles and the
Science of Marketing to the Professions, 2005
• Kasper Hans, 2006, Services Marketing Management: A Strategic Perspective, John Wiley
& Sons, 2nd Edition
Any Other Study Material:
• Journal of Service Research
• Journal of Service Marketing
Course Title: MANAGING INNOVATION PROCESS
Course Objectives:
A well-executed innovation plan is the basic ingredient to succeed in a highly competitive market.
The students who opt for the course will develop an innovative concept and present an execution
plan at the end of the semester. The course intends to give a platform to the students to establish
themselves as entrepreneurs or intrapreneurs using product, process or service innovation. This
course will help the students appreciate the role and need for innovation in an organization. It
would also help the student create an ability to be a ‘change agent’ for the organization he/ she
works for. The course is designed to help the student use theoretical frameworks to interpret case
studies and implement the learnings in real-life scenarios.
Course Contents/Syllabus:
Module I Exploring innovations
1. Creativity and Innovation 2. Difference between Invention and Innovation; Idea generation
process 3. Disruptive Innovations 4. Components of Innovation 5. Types of Innovations (Product,
Process and Services) 6. Levels of innovation : National Level, Enterprise level and Individual
level 7. Linear and flexible innovation process; Open innovation; innovation networks 8. Moving
Innovations to market: Idea broking; Understanding the need of the consumers
Module II Executing innovations
1. Customer centered innovation map 2. Discovery-driven planning 3. Steps to execute innovation
4. Matching execution to company strategy 5. Finding and recognizing talent 6. Building core
teams across departments to execute proposed innovation 7. Structuring the incentives to
effectively allow individuals to execute innovation process 8. Measuring performance
Module III Exploiting innovations
1. Reverse Innovation 2. Building scenarios on impact of innovation 3. Value of innovation:
Consumers perspective, Competitors’ perspective 4. Building product portfolios and portfolio
management 5. Strategies to be considered to exploit the true value of innovation
Module IV Renewing innovations
1. Cultivating innovation 2. Processes, structures and strategies of renewing innovations 3.
Analyzing competition and disruptive innovations 4. Exploring, executing and exploiting
innovations that established firms can use to renew their innovation foundations
Module V Working with the innovation
The Student will work on his/ her dream innovation under the guidance of a Mentor, either from
the industry or a senior academician. The student is expected to consider all of the following
aspects: 1. The innovation/ innovative idea 2. Practicality of Innovation/ Innovative idea 3.
Substitute analysis and success factors 4. Testing the innovation 5. Innovative launch plan
Text:
 • Getting to Innovation, VanGundy A.B., PHI, ISBN: 978-81-203-3578-2
• Business Innovation, Gupta Praveen, S. Chand, ISBN: 81-219-2945-8

References:

• Is Your Company Ready for Open Innovation?, Lichtenthaler U, Hoegl M and Muethel
M, MIT Sloan Management Review, Fall 2011 (http://sloanreview.mit.edu/article/is-your-
company-ready-for-open-innovation/)
• The 5 Myths of Innovation, Birkinshaw J, Bouquet C, and J.-L. Barsoux, MIT Sloan
Management Review, Winter 2011 (http://sloanreview.mit.edu/article/the-5-myths-of-
innovation/)
• A Taxonomy of Innovation, Luma Institute, Harvard Business Review – January –
February, 2014 (http://hbr.org/2014/01/a-taxonomy-ofinnovation/ar/1)
• Innovation and Research Strategy for Growth, BIS, December 2011,
(http://www.bis.gov.uk/assets/biscore/innovation/docs/i/11-1387-innovation-
andresearch-strategy-for-growth.pdf)

Course Title: CORPORATE ENTREPRENEURSHIP

Course Objectives:
Corporate entrepreneurship is the practice of employing entrepreneurial skills and approaches
within an organization. To achieve and sustain a true competitive advantage in today’s rapidly
changing global business environment, companies must be faster, creative, flexible and
innovative. Resource availability may be limited or non-existent to support innovations and
initiatives. In other words, organizations must be more innovative and entrepreneurial. This course
focuses on the processes, by which teams within an established company conceive, foster, launch,
and manage existing and new business that is distinct from the parent company. The ability to
simultaneously integrate (see what is similar) and differentiate (see what is different) between a
company’s existing and new business is crucial to the success of any corporate entrepreneurship
effort. The course emphasis will be placed on the skills needed to promote and manage corporate
entrepreneurship including opportunity recognition, orientation and transition management. The
main focus is to build “Intrapreneurial” mindset in managers to think differently beyond the
traditional managerial concept.
Course Contents/Syllabus:
Module I Concept of Corporate Entrepreneurship
1. The changing nature of the strategic challenge confronting organizations, the nature of
entrepreneurship; the entrepreneurial process
2. Meaning of Corporate Entrepreneurship or Intrapreneurship
3. Distinction between entrepreneurship & Intrapreneurship, need & importance,
Module II Need for Corporate Entrepreneurship
1. The organizational life cycle 2. Why stay and why leave, why do corporate entrepreneurship
3. Getting started, a framework for understanding the obstacles to corporate entrepreneurship.
Module III Developing Corporate Entrepreneurship
1. Building an organizational environment conducive to entrepreneurial endeavors, embracing
new business models, corporate incubators 2. Function and organization of new venture units,
new approaches: incorporating creativity into the corporate process.
Module IV Types of Intrapreneurship
1. Life cycle of Intrapreneur 2. Classification of Intrapreneur 3. Changing rate of traditional
mangers
Module V Stages of Corporate Entrepreneurs
1. Stages of Intrapreneurial team development- solo phase, network phase, bootleg phase, format
team phase 2. Changing environment for corporate Intrapreneurs, implications & future for
Intrapreneur 3. Corporate entrepreneurship in developing economies, corporate entrepreneurship
in the social sector.
Text & References:

• Blackwell, E. (1998), How to Prepare a Business Plan, Kogan Page

• Gifford Pinchot, (1985), Why you don’t have to leave the corporation to become an
entrepreneur?, Harper & Row
• Histrich D. Robert and Peters P. Michal Shepherd A Dean, (2007), Entrepreneurship,
McGraw Hill
• Holt H.David, (2005), Entrepreneurship New Venture Creation, Prentice-Hall
• Kuratko F. Donald and Hornsby S. Jeffery (2009): New Ventures Management,
Entrepreneur Road Map, Pearson Education.
• O’Rourke S. James(2009): Writing and presenting business plan, Cengage Learning
• Raymond W Y Kao, Tan Wee Ling, Entrepreneurship and Enterprise Development in
Asia, Prentice Hall
• Schollhammer, Hans ( 1992): Internal Corporate Entrepreneurship,
• Stevenson, H.H., Grousebeck, H.I., Roberts, M.J. and Bhide, A. (2000), New Business
Ventures and the Entrepreneur, McGraw-Hill, Singapore.
• Stutely, R. (2002), The Definitive Business Plan, FT Prentice Hall
• Timmons A. Jeffry and Jr. Stephen Spinell (2009): New Ventures Creation;
Entrepreneurship for the 21st Century, McGraw Hill.

Course Title: LEADING CHANGE IN FAMILY BUSINESS

Course Objectives:
The course is designed to provide students an understanding of change management in family
business. The course is designed to provide students for defining the role and responsibility of
members within a Family business. The course is designed to provide an understanding on how to
drive change within Family business
Course Contents/Syllabus:
Module I Introduction
Family business, readiness of family and family business. A strategic management model for the
family and the family business, understanding the pattern of family business, family and board
culture, growth of family business
Module II Need to Change
Describe the roles& responsibilities, culture, value towards sensing transformation in family
business. Issues and challenges in family business. Best practices in family business. Managing
the leading change in family business
Module III How to Drive to Change?
Mindset, people, players, individual, team, group towards role and responsibilities .Decision
making process in family business. The impact of culture on the family business, Stakeholders
perceptions of culture and management practices in family and family business.
Module IV Lead the Change
How family meetings lead to collective action. Communication skills and conflict resolutions;
getting things straight, conflict management strategies used in successful family businesses.
Text & References:

• A Bakr Ibrahim & Willard H Ellis,(1994), Family Business Management: Concepts and
Practices, Published by Kendall/hunt Publishing Company.
• Butler, J.E,(2001), E – Commerce and Entrepreneurship, Information Age
• Chell, E. Haworth, J .M & Brearley, S. S,(1991), The Entrepreneurial Personality:
Concepts, Cases and Categories, Lomnon: Routledge

Course Title: Principle & Practice of Banking

Course Objectives:
The objective of this course is to facilititate study of theory and practise of banking and finance.
The course is intented to introduce Indian banking and touches on almost every aspect, from the
Indian financial system to contemporary issues and developments in the industry.
Course Contents/Syllabus:
Module I : Indian Financial System
Recent developments in Indian Financial System, Market Structure and Financial Innovation, RBI,
SEBI, IRDA and their major functions; Role & Function of banks; Regulatory provisions;
Enactments Governing Banks( Banking Regulation Act 1949, RBI Act 1935 etc.);Basic concepts
of Retail banking, Wholesale banking, International Banking; Role and function of Money
Market-CP ; -Bancassurance;Importance of Risk Management in Banks(credit, market, liquidity,
operational and Interest rate risk);Basic concept of VaR Analysis; Banking Codes, Impact of Basel
I, II & III & Capital Adequacy Ratio.
Module II: Functions of Banks(Deposit)
Banker-customer relationship( As per Indian contract Act) ; Know Your Customer (KYC)
guidelines; Different deposit products, services rendered by banks( locker etc..);Mandate & Power
of Attorney;Paying & Collecting Banker( remittance, drafts etc.);Protection available under
Negotiable Instruments Act; Endorsements;Forged Instruments;Bouncing of cheques and their
implications, Ancillary services: Remittances, Safe Deposit Lockers, etc.
Module III : Functions of Banks(Credit)
Recommendations of Tandon Committee, Chore Committee & Nayak Committee;Principles of
lending; Working Capital & term loans;Appraisal techniques(for loans);Credit Monitoring;NPA
Management( DRT/DRAT, SARFAESI Act 2002, Competition Act 2005);Priority sector lending(
credit appraisal mechanism);Financial Inclusion- PMJDY Agriculture,SMEs,SHGs,SSIs;Tiny
sector financing(i.e. Microfinance);New product & Services- Credit cards/ Personal
loans/Consumer loans-brief outlining of Procedures and Practices; Nachiket Mor committee
Report, Payment Banks and Small Banks, Business Correspodence, Concept of Base Rate and its
calculation & Prime Lending Rate, Treasury Management
Module IV : Banking Technology
Banking Technology;Core Banking(CBS); Electronic Products;Banking Technology;
Distribution Channels, Teller Machines at the bank counters;Cash dispensers;ATMs, Home
banking;Electronic Payment System;Online Banking-Personal Identification Numbers and their
Use in Conjunction with magnetic cards of both credit and debit cards, Smart Cards;Signature
storage and Display by Electronic Means;Cheque Truncation;Microfiche;Note and Coin counting
devices;Electronic Funds Tranfer-SWIFTS,RTGS,NEFT;Information Technology-RBI NET,
Datanet, Nicnet,I-NET, Internet, Email; Global developments & Banking Technology; Impact of
Technology on banks;Cyber security-protecting the confidentiality and secrecy of data;Phising
attack;Cloud Computing; Moble Phone Banking
Module V: Support Services-Marketing of Banking Services/Products
Marketing Management; Product Research & Development, Test Marketing of Bank
Products,;Cross selling,Upselling;Product life cycle; Product Modification, New Product
Development;Packaging & Branding of Bank Products( Re-
engineering);Diversification;Importance of Pricing;Distribution;Factors influencing Direct &
Indirect Channels of Bank Products;Physical distribution;Promotion;Promotion Mix, Role of
Promotion in Marketing;Marketing Information System- Role of DSA/DMA in bank
Marketing;;Channel Management;Selling Functions of a Bank;Portfolio & Wealth Management;
Portfolio & Wealth Management; Telemarketing , Bancassurrance,
Text & References:

• Indian Institute of Banking & Finance,Principles & Practices of Banking, Macmillan

Publishers Ltd.,2013

• Paul ,Suresh, Management of Banking and Financial Services, second edition (Pearson)

• Berry, Leonard L., Donnelly , Jr, James H., Marketing for bankers, American Institute of
banking, American Bankers Association, 1975

• Patodiya, S.N.,, Bank Marketing Management, Macmillan Publishers Ltd.,1984

• Kaptan, S.S. and Choubey, N.S., Indian Banking in Electronic Era, Sarup & Sons,
NewDelhi,2003

• Agarwal O.P. Practices & Law of Banking CAIIB-Guide, Skylark Publications

• Sobti, Renu, Banking and Financial Services in India- marketing Redefined, New Century
Publications,2003

• Soni S. and V. Aggarwal, Computers and Banking, Sultan Chand & Sons, New Delhi

• Verma ,J.C., Negotiable Instruments Act, Bharat Law House Private Ltd., New Delhi

• Jain, Alok K. Marketing, Challenges for Commercial Banks of India, Swajay

Publishers,1997

COURSE TITLE: CORPORATE RE-STRUCTURING, MERGERS & ACQUISITIONS

Course Objectives: Corporate Re-structuring, Mergers and Acquisitions has become topics of
great importance in the global corporate arena. The students will learn to examine the reasons to
acquire, choice of target and recognition of the anticipated challenges, risks and pitfalls of the
approach. They will also study some instances of corporate restructuring, whether they are driven
by strategic considerations of external pressures, and again, the potential sources of value creation,
risks and challenges.
Course Contents/Syllabus:
Module I: Basics of Corporate Re-structuring, Mergers and Acquisitions
Meaning of Corporate Restructuring, various forms of Corporate Restructuring, Objectives of
mergers, types of mergers, Horizontal, Vertical, Conglomerate. The Merger and Acquisition
Process, Theories of Merger, Success and failure of Merger & Acquisition. De-merger, spin offs,
split ups, split offs, Reverse Merger. Difference between Demerger and Reverse Merger. Takeover
Tactics and Takeover Defenses
Module II: Negotiation, Deal Structuring and Methods of Payment in Mergers and Acquisitions
Introduction, structuring of transactions, regulatory approval, deal making in India, methods of
payment in M&A, distinction between stock and cash transactions, types of exchange of shares.
Module III: Introduction to Acts and policies
Amalgamation as per AS-14 and IFRS. Merger Aspects under Competition Law, Competition Bill
2002. SEBI regulations on Takeovers in India (Takeover Code), Role of Merchant Bankers in
Mergers & Acquisition.
Module IV : Valuation of Target Companies
Concept of Value of a Company, Firm Valuation Models on Merger & Acquisition: (a) DCF
Model, (b) Comparable Company, (c) Book Value, (d) Adjusted Book Value (e) Enterprise Value,
(f) Three Stage growth model, Swap Ratio, Valuation Practices in India, LBO, MBO.
Module V: Taxation Aspects in M&A
Tax Implications: Tax Concession to amalgamated company, tax concession to amalgamating
company in case of Merger & Acquisition. Tax aspects related to demergers.
Module VI: Mergers and Acquisitions: Applications and Cases
Cases on Mergers and Acquisitions: Indian and International context. Post Merger Issues and
Challenges.
Text:

• J. Fred Weston, Kwang S. Chung, Susan E. Hoag, PHI, Mergers, Restructuring and
Corporate Control.
References:

• Rajeshwer C H, 2004, Merger and Acquisition - New Perspectives ICFAI Press

• Sudi Sudarsanam: Creating Value from Mergers and Acquisitions: The Challenge,
Pearson Publications
• Prasad G. Godbole: Mergers Acquisitions and Corporate Restructuring, Vikas
Publications.
• B Rajesh Kumar: Mergers and Acquisitions, Text and Cases, Tata McGraw Hill.
• Ramaiya : Guide to Companies Act, LexisNexis Butterworths, Wadhwa, Nagpur
• M.C. Bhandari : Guide to Company Law Procedures, LexisNexis Butterworths Wadhwa
Nagpur
• K. R. Sampath : Mergers/Amalgamations, Takeovers, Joint Ventures, LLPs and Corporate
Restructure, Snow White Publications
• S. Ramanujam : Mergers et al, LexisNexis Butterworths Wadhwa Nagpur Ray : Mergers
and Acquisitions Strategy, Valuation and Integration, PHI

Course Title: Strategic Financial Management

Course Objectives:
The objective of the course is to enable the students to acquire multidimensional skills as to equip
them to comprehend the process of strategy formulation and thereby helping them to take financial
and investment decisions.
Course Contents/Syllabus:
Module I : Introduction to Financial Strategy and Planning
Meaning of Strategy and Planning, Definition of Strategic Financial Management, Financial
Forecasting and their techniques. Financial Planning Process, Decision making and Problem
solving Process
Module II : Risk evaluation in Capital Budgeting
Decision making in risk and uncertainty, Profitability Analysis, Value of Financial Information,
Sensitivity Analysis, Risk Adjusted Discount rate, certainty Equivalent
Module III : Valuation of Business
Value of Share and Company, Asset based Valuation, Valuation relative to Industry Averages,
DCF valuation Models, Valuation based on Company fundamentals
Module IV : Sources of International Long term Finance
Risks associated with International Projects Financing, Issue of ADR’s/ GDR’s, FCCBs and
FCEBs, ECBs and FDIs, Foreign Capital Markets and Instruments.
Module V: International Trade Finance
Forms of Export Finance, Documentary Credit, Export Credit and Insurance, Bilateral
Credit, Special Economic Zones, Disinvestment and their strategies. Latest Development, Trends
& Practices in strategic financial management - Corporate Governance, Fintech strategies,
Management Buyouts
Text Reading:

• Jakhotiya G P Strategic Financial Management Vikas Publishing House, 2010

References:

• Khan, M.Y. & Jain, P.K., Basic Financial Management, Tata McGraw Hill, ND, 2009
• Khan, M.Y., India Financial Services, Tata McGraw Hill, ND, 2008
• Ravi M, Kishore, Strategic Financial Management Taxmann’s 2011 Edition.
• Damodaran, A. 2004, Corporate Finance: Theory and Practice, 2nd Ed., Wiley & Sons.
• Van Horne, J.C. 2006, Financial Management and Policy, 12th Ed., Prentice Hall of India.
• Brearly, R. A. and Myers, S. C. 2006, Principles of Corporate Finance, 8th Ed., Tata
McGraw Hill
• Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and Strategies,
Prentice Hall of India
• Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems, Galgotia
Publishing Company.
• Pandey, I.M. 1999, Financial Management, 9th Ed., Vikas Publishing House
• Wadhwa, Ritu 2018, Strategic Financial Management, Kojo Press

Course Title: Training and Development

Course Objectives:
Organizations today function in a dynamic and complex environment. Faced with increased
competition, expanded regulations, sophisticated technology, and limited resources, organizations
must respond to extraordinary demands for quality, productivity, and cost efficiency.
Organizations must implement processes to continuously train and develop their most important
resource – their people. Through the learning experiences provided in the Training and
Development, students master the concepts, knowledge, and skills necessary to manage a training
and development function within an organization.
Course Contents/Syllabus:
Module I : Introduction to Training and Development
• Overview and Trends in training • Important concepts and meaning of training • Difference
between Training and Development • Aligning Training with strategy • Strategic Training and
Development Process
Module II: Need Assessment
• Why is Needs Assessment necessary? • Who should participate in Needs Assessment? • Methods
used in Needs Assessment • The Needs Assessment Process • The TNA model Need assessment
methods and techniques
Module III: Design and Development
• Principles of Training Design • Design Process • Models of Training Design
Module IV: Training Methods
• Introduction • Presentation Methods: Lecture, Audio visual techniques • Hands- on Methods;
On- the job training, simulations, case studies, Business games, Role plays, Behavior Modeling •
Group Building Methods: Adventure Learning, team training, action learning • Choosing a
training Method • E- Learning and use of Technology in Training
Module V: Evaluation of training
• Meaning
• Models of Training Evaluation • Data Collection for Training Evaluation • Designs for training
Evaluation
Text
• Noe, R. A. (2008). Employee Training and Development (4th Ed). McGraw-Hill • P. Nick
Blanchard and James Thacker, Effective Training: Systems, Strategies and Practices
References:
• G.Pandu Naik, Training and Development, Text , Research and cases • Training in Organizations
by Irwin L. Goldstein, Kevin Ford.
Course Title: MANAGERIAL COUNSELLING
Course Objectives:
To understand the concept and process so as to develop the professional counseling skills among
the students.
Course Contents/Syllabus:
Module I: Introduction
Self-Development of Managers as Counselors, Barefoot Counseling, Assertiveness and
Interpersonal Skills for Counselors, Counseling Relationship.
Module II: Approaches to Counseling
Development of Counseling Skill, Introduction to the Important Schools of Counseling,
Psychoanalytic Foundations, Transactional Analysis, Gestalt Therapy, Rational Emotive Therapy,
Person-Centered Approach to Counseling, An Integrated Model, Essentials of Skills, Nonverbal
Clues.
Module III: Counseling Process
Counseling Interventions in Organizations, Empathy, Listening and Responding, Effective
Feedback.
Module IV: Counseling at Work
Performance Counseling, Counseling in Problem Situations, Interpersonal Conflicts, Midlife
Blues, Integration and Action Plan.
Text

• Welfel E.R. and Patterson Lewis E (2007), The Counselling Process, Thomson

• Singh Kavita (2010), Counselling Skills for Managers, Prentice Hall India
References

• Rao. S.N (2010), Counselling and Guidance, Tata McGraw Hill

• Felthman C. and Dryden W (2010), Brief Counselling- A Practical Integrative Approach, Tata
McGraw Hill

Course Title: Leadership and Motivation in Organization

Course Objectives:
This course provides students with the social science tools needed To solve organizational
problems and influence the actions of individuals, groups and organizations. To prepare managers
to understand how to best organize and motivate the human capital of the firm, manage social
networks and alliances, and execute strategic change. In addition, to explore the challenge of
managing personally the inevitable stresses and dangers of leadership.
Course Contents/Syllabus:
Module 1: Introduction to Motivation
• Definition – Motivation; Motivating Others;
• Work related aspects of Motivation: Extrinsic and intrinsic aspects of motivation,
• Factors affecting Motivation in the Business World;
• Self Assessment Questionnaire and Case Studies
Module 2: Power and Leadership
• Introduction, Definition of power, Difference among Power, Authority and Influence
• Sources of Power
• Bases of Power in the organization
• Application of Contingency model of power based on French and Raven’s and Kelman
Theory
• Power Tactics used in Organization –Individual and Intergroup Strategies, Situational
Influences, Intergroup Power tactics
• Self Assessment Questionnaires and Case Study
Module 3:Organisational Politics and Leadership
• Organizational Politics-The Political Sub system
• Pfeffer rational versus Political model of Organization
• Controlling Political Behavior in Organizations
• Self Assessment Questionnaires and Case Study
Module 3: Leadership and Management
• What is leadership; Importance of Leadership;
• Difference between Leadership and Management
Introduction to:
• Servant and Spiritual leadership
• Authentic and Ethical Leadership;
• Charismatic and transformational Leadership
• Self Assessment Questionnaires and Case Study
Module 4: Introduction to Leadership Theories:
Discussion on different Leadership theories-Great Man Theory, Trait Theory ,Behavioral Theory,
Contingency Theory, Situational theory.
Module 5: Beyond the theory:
The dark side of leadership. Self Assessment Questionnaire and Case Studies

Text & References:

• Leadership: Enhancing the Lessons of Experience by Richard Hughes (Author), Robert
Ginnett (Author), Gordon Curphy (Author)Published by Publisher: Tata-McGraw-Hill.
• Leadership and Management Development, Carmichael J., Collins C., Esmell P. and
Haydon J., Oxford, 2011, ISBN 9780199699230
• Leadership in Organizations, 8/E, Gary A. Yukl, Pearson.
• Leadership and Team Building, 1/e Uday Kumar Haldar, Oxford University Press.
• Leadership and Management Development, 1/e by Jan L. Carmichael, Chris Collins, Jon
Haydon & Peter Emsell, Oxford University Press.
• Leaders and the Leadership Process: Jon L. Pierce and John W. Newstrom.
• Organizational Behavior Text and Cases, Kavita Singh, Pearson.
• Organizational Behavior, An Evidence Based Approach, Fred Luthans, McGraw-Hill

Course Title: ENTERPRISE MANAGEMENT

Course Objectives:
Today Enterprise comprises of various stakes holders, such as employer, partners, customers and
managing them is the key factor. This course is designed to provide a comprehensive insight into
theoretical foundations, concepts, tools and current practice of enterprise systems. This course
exposes students to core business processes and how these processes are implemented with
enterprise resource planning (ERP) systems in organizational settings.
Course Contents/Syllabus:
Module I Decision Support and Business Intelligence
Managerial Decision Making and Information Systems, Decision Support Developments,
Executive Information Systems, Data Warehousing, Access, Analysis, Mining and Visualization,
Group Decision Support Systems, Intelligent Decision Support Systems, Knowledge-based
Decision Support Systems, Knowledge Acquisition and Validation, Knowledge Representation,
Knowledge Management
Module II Overview of ERP Systems and Business Processes
e-Business Backbone, Introduction to ERP, Mapping business processes in an organization and
case for process improvement (BPR), Managerial issues in implementing ERP systems for
organization- Risks and Benefits, Implementation Drivers: Critical Success Factors,
Implementation Models, Selection Process, “ERP gone bad” Lessons from real‐world failures.
ERP and Related Technologies, Extending ERP systems to suppliers and customers. (SRM, CRM,
SCM), Emerging Trends in Enterprise Systems,
Module III e-CRM
Commerce in the 21st century, e-Business Models, Enterprise 2.0, Social CRM and CMR – social
networks, wikis, blogs, e-Marketing, e-CRM, e-Business Security/Payment Services, Sales 2.0,
Sales Intelligence, Analytics.
Module IV Enterprise Systems and Supply Chain Management
Collaborative Value chain, Overview of Enterprise Systems and Supply Chain Business
Processes, The sales order‐to‐cash process and purchase‐to payment, The Procurement Process
and SRM Systems, eSCM, e-Procurement, Integrated Processes and Supply Chain, VRM,
Logistics Activity Profiling and Mining, Logistics Information Systems, Web Based Logistics,
OLTP
Text & References:
Turban, Efraim; Sharda, Ramesh; Delen, Dursun Decision Support and Business Intelligence
Systems Leon, A., “Enterprise Resource Planning”, Tata McGraw-Hill, INDIA Paul Greenberg,
CRM at the speed of light, , Tata McGraw-Hill, INDIA Essentials of Business Processes and
Information Systems Simha Magal and Jeffrey Word. ISBN‐13: 978‐0‐470‐23059‐6 Integrated
Business Processes with ERP Systems (2010), Magal, S. and Word, J., Wiley Publishing, ISBN:
978-0-470-88424-9. Avison, D. & Fitzgerald, G., Information Systems Development:
Methodologies, Techniques and Tools 4th ed., McGraw-Hill Higher Education. Laudon, J.P. &
Laudon, K.C., Essentials of Business Information Systems, Prentice Hall.

Course Title: INFORMATION SECURITY & RISK MANAGEMENT

Course Objectives:
This course focuses on the fundamentals of information security that are used in protecting both
the information present in computer storage as well as information traveling over computer
networks. Interest in information security has been spurred by the pervasive use of computer-
based applications such as information systems, databases, and the Internet. Information security
has also emerged as a national goal in the United States and in other countries with national
defense and homeland security implications. Information security is enabled through securing
data, computers, and networks. In this course, we will look into such topics as fundamentals of
information security, computer security technology and principles, access control mechanisms,
cryptography algorithms, software security, physical security, and security management and risk
assessment. By the end of this course, you will be able to describe major information security
issues and trends, and advise an individual seeking to protect his or her data.
Course Contents / Syllabus:
Module I: Introduction of Information Security
Goals of Computer Security . CIA triangle, Identifying the Assets, Threats, Impact,
vulnerabilities, User Authentication, System Access Control, Password Management, Privileged
User Management, User Account Management , Data Resource Protection , Sensitive System
Protection, Cryptography, Intrusion detection , Computer-Security Classifications
Module II: Computer Security
Hardening (Operating System and Application Code, File System Security, Local Security
Policies, Services, Default Accounts), Network Activity, Malicious Code, Firewall , Fault
Tolerant System , BACKUP and UPS
Module III: Network Security
Network security issues, threats & solutions, cryptography, algorithms (encryption, substitution,
sequential and random, transposition), crypto-analysis, methods of breaking these algorithms.
Module IV: Disaster Management
Types of Disaster, Challenge in Global operations, Understanding disaster recovery & business
continuity, Business Continuity Management, Preparing BCP – a 10 step process, case (eg WTC)
Module V: Management of Security taking Windows OS as example (Practical)
Security Management , Users and Groups Management , Managing Local and Global Groups,
Managing User Accounts , Windows NT Domain Management,, Registry Management , Logical
Structure , Physical Structure , DNS Management , Managing Group Policy, User Authentication
Management, Creating Domain User Accounts, Files and Folder Management, Files and Folder
Permission Shared Resources Management, Encrypting File System (EFS)
Text:

• D.P. Sharma, E-retailing Principles and Practice, Himalaya Publications

• Caroll & Broadhead, Selling Online: How to Become a Successful E-Commerce Merchant,
Dearborn publishers
• Janice Reynolds, The Complete E-Commerce Book: Design, Build, and Maintain a
Successful Web-Based Business, CMP Media.
• Dennis, Fenech & Merrilees, E-retailing, Routledge Press
• Levy & Weitz, Retailing Management, Tata McGraw Hill
Course Title: BUSINESS PROCESS MANAGEMENT
Course Objectives:
The course addresses the methods and techniques required to analyze, design, implement,
automate, and evaluate business processes. Structured along the phases of the Business Process
Management (BPM) life cycle, students learn to analyze organizational performance from a
process perspective, redesign processes using value-focused techniques, design workflows and
implement them in BPM systems. Upon completion of this course participants will be able to
assess the efficiency and effectiveness of an organization from a process perspective, conduct
process improvement projects, and determine the role of technology in supporting corporate
processes.
Course Contents / Syllabus:
Module I: Business Process Optimization
Understanding Business Process, Cross functional business process, .Business process
optimization, Work flow automation, and value chain. BPM road blocks
Module II Business Process Management Life Cycle
Implementation of Business Process Life Cycle. Business Modeling, Process Design, and
Optimization. BPM best practices
Module III Module III: Introduction to Data Modeling Techniques
Methodology, tools and techniques. Systems Modeling, Logical and Physical Models, Data
Modeling, Types of Data Modelling, Entity relationship Diagram, Entity, Types of Entities,
Attributes, Types of Attributes, Domain
Module IV: Introduction to Modern Structured Analysis
Methodology, tools and techniques, process and concepts - Decomposition, Decomposition
Diagram, Logical Process and conventions, Structured English, Decision Table, Event
Decompositions Diagram, Developing DFD, information engineering, Prototyping, Rapid
Application Development model driven development. BPM trends
Module V: Introduction to Object Oriented Analysis & Modeling
Reading and interpreting an object model, describing object modeling in the context of systems
analysis with the help of class diagram, state diagram and event diagram.
Text:
Harmon, Paul: Business Process Change. A Guide for Business Managers and BPM and Six
Sigma Professionals. 2nd Edition, Morgan Kaufmann, San Francisco, ISBN-10: 0123741521
ISBN-13: 978-0123741523. Metters, King-Metters, Pullman, Walton (2007) Business Process
Management. Davis, R.: An Introduction to Business Process Modeling: getting started with
BPM, (1st ed.) Springer, New York, 2007. Dumas, M.; van der Aalst, W.M.P. and A.H.M. ter
Hofstede (eds.): Process-Aware Information Systems. Bridging People and Software Through
Process Technology, John Wiley & Sons, Inc., Hoboken, NJ, 2005 Jeston, John; Nelis, Johan:
Business Process Management: Practical Guidelines to Successful Implementations. Butterworth-
Heinemann, 2006, pp. 464, ISBN 0750669217 Jeffery L. Whitten, Systems Analysis & Design
Methods, Tata McGraw Hill Awad, Systems Analysis & Design Methods, Galgotia Publications
Hoffer, Systems Analysis & Design Methods, Tata Mc Graw Hill
Course Title: Managing Business in Emerging Markets
Course Objectives:
The course offers a comprehensive look at emerging markets, especially (but not only) the BRIC
countries (Brazil, Russia, India, China), as they integrate with the global economy. We offer a
conceptual framework to analyze emerging markets from multiple perspectives: that of indigenous
entrepreneurs struggling to overcome constraints to build world-class businesses, that of
multinationals from developed countries tapping into emerging markets for their next growth
spurt, and that of domestic and foreign investors seeking to profit from investment opportunities
in emerging markets.
Course Contents/Syllabus:
Module I Introduction
Overview of emerging markets, Political, legal and cultural framework in emerging markets,
Ethical issues, Trade and foreign Investment, Demographic characteristics, Market
characteristics, Factors effecting international business,
Module II The Economic Environment
Differences in economic environment in emerging markets, Institutional voids, framework and
developing institutions, Infrastructure & infrastructural gap, Income distribution, Business
Groups,
Module III Opportunities and Trend in Emerging Markets
The growth of middle income and rise in consumption level, Growth of mid-sized cities, rural
development, Services, technology and telecommunication, inequalities, taking advantage and
adopting business models, Business at the bottom of pyramid.
Module IV Strategies for the Entry
An overview for the entry in emerging market, Trade based entry strategies, export, Bidding for
global tenders, global sourcing and outsourcing, contract based entry strategy, licensing,
franchising, technology transfer projects, management contracts, Investment entry modes-
marketing subsidiaries, joint ventures, wholly owned entry strategy, Factors influencing entry
strategy
Module V An Analysis of Selected Emerging Markets
BRIC Economies- Brazil, Russia, India, China New frontier economies in Latin America- Mexico,
Chile, Peru Emerging economies of CIS countries Emerging economies of Africa Other emerging
Economies in Eastern Europe
Text:
Tarun Khanna, Krishna G. Palepu. 2010. Winning in Emerging Markets: A Road Map for
Strategy and Execution. Harvard Business Press.
References:
 “Doing Business in Emerging Markets” 2nd edition, by S Tamer Cavusgil, Pervez N Ghauri,
Ayse A. Akcal – 2012 published SAGE Publications Ltd. “International Business Strategy in
Emerging Country Markets: The Institutional Network Approach” by Hans Jansson published by
Edward Elgar Publishing House 2008. “Emerging Markets Rule: Growth Strategies of the New
Global Giants”, by Mauro Guillen, Esteban Garcia-Canal published by McGraw Hill Professional
3013. ”Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets”
by Nenad Pacek, Daniel Thorniley published by The Economist in association with Profile book
Ltd 2007. “The Global Emerging Market: Strategic Management and Economics” By Vladimir
Kvin published by Rouledge 2009

Course Title: Global Outsourcing

Course Objectives:
Outsourcing goods and services on a global basis has become a central part of most companies’
growth strategy. The course aims to familiarize students with key issues related to global
outsourcing strategy as a management practice that is today widely used and growing in
popularity. Secondly, a key development objective is to build the skills of exploring , learning,
analyzing, relationship management and new management practices in outsourcing. Through this
course the students will appraise themselves with an understanding of the impact that outsourcing
and supply management have on the success and profitability of firms in today’s business
environment.
Syllabus:
MODULE-1( INTRODUCTION)
Introduction, Definition, need and relevance of Global Sourcing, Evolution of sourcing.
Purchasing a dynamic profession, origins of purchasing and transition to supply chain
management. Five major developments- cross functional teams, supply chain and supply
networks. supply alliances ,strategic sourcing, e-procurement, global sourcing
MODULE-II(Corporate strategy and outsourcing)
How Corporate Strategy Drives Outsourcing Strategy. Roles and Responsibilities in strategy
development and execution. Models- Off shoring Business Arrangements
MODULE-3(Types of Outsourcing)
Types of Global Sourcing: Global sourcing of HR. Accounting or Finance. Global sourcing of
Procurement/Supply Chain. Global sourcing Governance: PMO, contracts, Emerging Trends
MODULE-4(Sourcing and Proposals)
Sourcing Activities: Sole Source v. Competitive Selection. Candidate Pool, “Qualified Sources.
The Request for Proposal, Bid Evaluation,. Landed Cost”, “Best Value” Selection
MODULE-5(Contract and Negotiation)
Contract Formation, Contract Negotiation: Negotiation Objectives, Negotiation Strategy,
Negotiation Best Practices, Relationship Management
MODULE-6(International Sourcing Decision)
International Sourcing Decisions: Manufacturing/National brands, Private label brands, Premium
branding. International sourcing. Costs associated with global sourcing decisions, Foreign
currency fluctuations. Tariffs, Free trade zones and Retailing. Managerial issues associated with
Global sourcing decisions, International vendor management
Text:

• Lacity, M., and Willcocks, L., Global Information Technology Outsourcing: Search for
Business Advantage, John Wiley & Sons, Chichester, 2001
Reference:

• Supply Management; Eighth Edition, Burt, Dobler, and Starling, ISBN: 978-007-126330-
6, McGraw-Hill
• Xanedu Course Pack – X 443.5 Managing Outsourced Projects Readings
• World Class Contracting, 4th Edition; Gregory A. Garrett, ISBN 13: 978-0-8080-1611-3,
CCH.

Course Title: Foreign Trade Policy

Course Objectives:
India is now aggressively pushing for a more liberal global trade regime, especially in services
and has assumed a leadership role among developing nations in global trade negotiations. Our
Foreign Trade Policy now has the dual objective not only to encourage exports but also to facilitate
those imports into India which are required to stimulate our economy. Regional, bilateral and
multilateral trade agreements also play an important role in world trade. An understanding of the
Policy, export promotion/incentives available for exports and tariffs imposed on imports is
imperative to run an Export/Import business.
Course Contents/Syllabus:
Module I: World Trade & Economic Integration
Why Trade, Link between Trade & Economic growth,Complexities & Barriers to free
trade,World’s leading economies, World’s Top Trading Nations & Emerging markets,Free Trade
Areas, Customs Union, Common Markets, Economic Unions, Regional Economic Blocks- EU,
NAFTA, MERCOSUR, SAARC, SAFTA, APEC, ASEAN, ECOWAS, GCC, OPEC.
Module II: World Trade & Standardization Organizations
WTO, IMF, World Bank,WCO Harmonized Commodity Description & Coding System,ISO
Currency codes - ICC
Module III: Overview of India’s Foreign Trade Policy & Major Trading Partners
 The Foreign Trade (Development & Regulation) Act, Objectives of India’s Trade Policy 2014-
19,Post 1991 India’s Trade Liberalization,India’s Economic Indicators, Export/Import data &
Major Trading partner countries,How to start an Export/Import business - Import Export Code
(IEC), Registration cum Membership Certificate (RCMC) with appropriate Export Promotion
Authority, Role & Types of Export Promotion Councils,Export Documents - Commercial,
Financial, Transport, Title, Govt., Insurance, Export Assistance Documents & Certificates used in
Exports,Import Documents - Licenses & Customs documents for imports.
Module IV: India’s Export - Policy, Documentation & Procedures
Fiscal, Financial, Special Schemes & General incentives provided to exporters,Promotion
Schemes like Status holders Certificate, FMS, FPS, MLFPS, VKGUY, SFIS , Deemed
Exports,Duty Exemption Scheme & Duty Refund Schemes – Export Promotion Capital Goods
Scheme, Advance Authorization, Duty Drawback, DEPB scheme, Free Trade Zones & Special
Economic Zones - Export-oriented Units, Software Technology Parks., AEZ’s etc
Module V: India’s Import – Policy, Documentation & Procedures
Types of Imports, Basic Import Process, Restrictions on Imports,Basics of Indirect Taxes, Tariff
structure and Customs Duties including Anti-Dumping duty, Safeguard duty etc,Calculation of
import duty for various category of goods – Raw Material, Capital & Project imports,Concessions
and benefits available for certain importers like samples, goods for Exhibitions, Tourists & NRI’s

Text & References:

R.K. Jain (2014), Foreign Trade Policy and Handbook of Procedures (2009- 2014) (Vol 1), Jain
Book Depot Nabhi (2014), How to Export, Nabhi Publications Handbook of Procedures Vol
I, II & SION (2014-19)

Course Title: OPERATIONS STRATEGY

Course Objectives:
The objective is to develop understanding about the practical aspects of operations strategy,
selection of process and infrastructure development. The aim of this course is to make the students
familiar with the changes required in the operational strategy with changing environment.
Course Contents/Syllabus:
Module I: Concept and Framework of Operations Strategy
Role and Objectives of Operations Strategy; Operations Strategy Framework: Incorporating
Operations Strategy in the Corporate Strategy; Operations performance essentials; Competition,
Competencies & Operations; Defining a Operations Strategy in Overall Environment;
Process of Operations Strategy Formulation
Module II: Resource View of Operations Strategy
Principles and Concepts of Developing Operations Strategy; Methodology of Developing
Operations Strategy; Capacity Strategy: Capacity Types, Flexibility & Consolidation, Capacity
Timing & Expansion, Capacity Sizing & Investment; Facility Strategy & Globalization:
Infrastructure Development; Supply Network Strategy: Capacity Location, Global Network &
Off-shoring, Strategic Sourcing, Coordinating the Supply Chain
Module III: Process View of Operations Strategy
Process Technology Strategy: Effect of Technology Advancement and Technology Management,
Integration of Operations Strategy Planning and Technology Planning, Production Implications of
Corporate Marketing Decisions; Strategy Development and Practices; Improvement &
Innovation; New Product & New Service Development; Product Variety Impact in Operations
Strategy; Operations Strategy Process – Sustainable Alignment
Module IV: Competency View of Operations Strategy
Implementation of Operations Strategy; Business Implication of Process Choice: Dynamics of
process-product life cycles, Product Profiling, Improving Operations Process by Process
Positioning; Cross-Cutting Capability; Operations Strategy Process – Implementation; Pre-
requisites of Organized and Focused Operations Strategy & Unit; Principles and Concepts of
Factory-within-Factory; Involvement of Human Aspects
Module V: Redefining Operations Strategy
Operations Redefining & Restructuring; Demand and Revenue Management; Operations Strategy
Process – Substitutes: BPR, TQM, Lean, Six Sigma: Business Process Focused Strategies &
Organization Development: Quality Planning and Controlling System, Improving Response
Time with IT, Operations Audit Approach; Risk Management & Hedging: Accounting &
Financial Perspectives and Operations System, Business Continuity Planning, Disaster Recovery
strategy
Text & References:

• Beckman / Barry. Operations Strategy: competing in the 21st Century, McGraw-Hill

Higher Ed,

• Brown / Lamming / Bessant / Jones. Strategic Operations Management, Elsevier-India

(Butterworth-Heinemann)

• Deborah. Competitive Strategies for Service Businesses, New Delhi: Jaico

• Hayes / Pisano / Upton / Wheelwright. Operations, Strategy, and Technology: Pursuing

the Competitive Edge, Wiley

• Lowson. Strategic Operations Management, Routledge (Taylor & Francis)

• Mieghem. Operations Strategy: Principles and Practice, Dynamic Ideas Llc, MA:
Charlestown, USA

• Slack / Lewis. Operations Strategy, 2/e, Prentice Hall / Pearson Education

• Walters. Operations Strategy, Palgrave Macmillan -India

Course Title: MANUFACTURING AND SERVICES COMPETITIVENESS
Course Objectives:
The objective is to familiarize the students with manufacturing and services competitiveness,
practices and importance as well as the changes required in the operational technologies with
rapidly evolving environments. The aim is to instill sharper understanding about the practical
current aspects of creating and delivering competitive products and services nationally and
worldwide.
Course Contents/Syllabus:
Module I: Competitiveness Profiling in Manufacturing & Services
1. Product positioning and competitiveness strategy; 2. Taking execution to increase output,
reduce cost, and generate more cash; 3. Competitiveness in manufacturing; 4. Evolution of World
Class Manufacturing; Early models of Hall, Gunn, Maskel & Schonberger; Later frameworks and
current approaches; Core competence model; 5. Service competitiveness; 6. Service strategy; 7.
World Bank, OECD, and HSBC PMI indicators; 8. RBI BOP trends
Module II: Benchmarking Industry Competitiveness
9. Performance measurement; Measure to motivate; Traditional and non-financial measures; 10.
Competitive intelligence; 11. Activity based costing; Transaction costs; 12. Process analysis and
service blueprinting; 13. Comparing with efficiency frontier; 14. Competitor analysis; 15.
Tracking outcomes for product experience enhancement
Module III: Attaining Competitiveness
Aligning strategy, structure, and processes for PESTEL factors; 17. Tracking and improving P:
D ratio; 18. Master schedules for 3-R; Design Yield management; 19. Quantity, quality, and
service learning; 20. Focused inventory management and service supply chain excellence; 21.
Cycle time reduction; 22. Customer analysis and segmented initiatives to deliver faster, better,
more and cheaper
Module IV: Emerging Trends & Challenges
23. WTO and GATS; 24. Role of subsidies in competitiveness; 25. Agreement on countervailing
measures; 26. National Manufacturing Competitiveness Council, 27. National Manufacturing
Plan and National Services Competitiveness Council agenda; 28. Technology and knowledge
driven competitiveness; 29. Cultural sensitization and skill development for sustainable
competitiveness
Text & References:
Hill and Hill, Manufacturing Operations Strategy: Text and Cases, Palgrave Macmillan. Johnston
and Clark, Service Operations Management, New Delhi: Pearson Education Keegan & O’Kelly,
Applied Benchmarking for Competitiveness, New Delhi: Jaico Mather, Competitive
Manufacturing, Butterworth-Heinemann. Metters, et al., Successful Service Operations
Management, Cengage Learning Mitenberg, Manufacturing Strategy: How to Formulate and
Implement a Winning Plan, Productivity Press. Nichloas, Competitive Manufacturing
Management, New Delhi: Tata McGraw-Hill Nicholas, John and Soni, Avi (2006), The Portal to
Lean Production, Auerbach Publications (Taylor & Francis), 9780849350313 Nicholas, John
(2011), Lean Production for Competitive Advantage, CRC Press (Taylor & Francis),
9781439820964 Plenert, G. and Cluley, Tom (2012), Driving Strategy to Execution using Lean
Six Sigma, CRC Press (Taylor & Francis), 9781439867136 Mandelbaum, J., Hermes, A., Parker,
D., and Williams, H. (2012), Value Engineering Synergies with Lean Six Sigma, CRC Press
(Taylor & Francis), 9781466502017

Course Title: LEAN SIGMA

Course Objectives:
The objective of this course is to make the students understand the importance of a measurement
based strategy, which focuses on process and sub-processes improvement through the application
of Principles and methods of Lean Six Sigma.
Course Contents/Syllabus:
Module I: Overview of Six Sigma and Organizational Goals
1. The history and methodology, philosophy and goals,
2. Key drivers for business, project selection process, introduction to DMAIC, DFSS, seven
basic quality tools.
3. Lean Principles: value chain, flow, pull, perfection, tools commonly used to eliminate
waste, kaizen, 5S, error proofing, value-stream mapping. value-added and non-value added
activities, excess inventory, space, test inspection, rework, transportation, storage, cycle time,
4. Theory of constraints.
Module II: Define Phase
5. Process components and boundaries, process owners, internal and external customers,
other stakeholders, translating customer feedback into project goals,
6. Pareto chart,
7. CTQ attributes, VOC,
8. QFD, affinity diagrams, interrelationship digraphs, tree diagrams, prioritization matrices,
matrix diagrams,
9. PDPC charts, activity network diagrams, business results for projects, process performance
metrics,
10. DPU, RTY, COPQ,DPMO sigma levels and process capability indices, FMEA, RPN,
11. Six Sigma teams, Black Belt, Master Black Belt, Green Belt, Champion, executive, coach,
facilitator, team member, sponsor.
Module III : Measure Phase
12. Process maps, written procedures, work instructions, flowcharts, SIPOC, relational
matrices, techniques for assuring data accuracy and integrity,
13. GR&R, measurement correlation, bias, linearity, percent agreement, and P/T,
14. Natural process limits and specification limits, percent defective, Cp and Cpk, Pp, Ppk,
Cpm,
Short-term vs. long-term capability, 1.5 sigma shift, sigma level for a process and its relationship
to Ppk.
Module IV: Analyze Phase
15. Exploratory Data Analysis,
16. Create and Interpret Multi-vari studies to interpret the difference between positional,
cyclical, and temporal variation; sampling plans to investigate the largest sources of variation,
17. Applications of simple linear correlation and regression,
Hypothesis Testing - Tests for means, variances, and proportions, paired-comparison tests, single-
factor ANOVA and Chi squared Test in Six Sigma
Module V: Improve and Control Phase
18. DOE, SPC, rational sub grouping,
19. X Bar - R, p, np and c, implement and validate solutions,
20. Measurement system capability, re-analysis, and post-improvement capability,
21. Developing a control plan to document and hold the gains, implementing controls and
monitoring systems.
Text:

• Evans, James R., Lindsay, William M., (2011), The Management and Control of
Quality, 8th Edition, Cengage Learning

• Dale, Barrie G., Wieley, Ton Var Der, Iwaarden, Jos Van., Managing Quality, 5th
Edition, Wiley India

• SubburajRamasamy, (2008), Total Quality Management, Tata McGraw Hill

Education, India

Course Title: Retail Branding and CRM

Course Objectives:
The course involves the objective of imparting comprehensive understanding of the fundamentals
of building, measuring, and managing a brand. The emphasis is also on enhancing life time value
of customers and developing partnering relationships with profitable loyal customers.
Course Contents/Syllabus:
Module I: Concept of branding
Concept of branding, the challenges faced by brand managers, the value of a brand to customers
and the organization, Branding Challenges & Opportunities, Strategic Brand Management Process
Criteria to choose brand elements, Creation of brand personality, brand personality scale, brand
image sources, Brand identity dimensions
Module II: Brand Re-vitalization & Equity
Brand & Line Extensions, Marketing Mix for Brand Extensions, Co – Branding. Upward and
Downward stretching of brands, Components of retail image. Dynamics of creating and
maintaining retail image, The brand equity concept, Brand Equity Models – Customer Based
Brand Equity, Aaker Model, Brand hierarchy Brand Awareness, Brand Loyalty, Brand
Associations, Brand Recognition, Recall
Module III : Planning Retail Promotional Strategy
Elements of retail promotional mix : Advertising, public relations, personal selling, sales
promotions. Point of purchase advertising, Determining promotional objectives. Establishing an
overall promotional budget. Selecting the promotional mix, Implementing the promotional mix,
Reviewing and revising the promotional plan.
Module IV : Creating Customer Value through CRM
Importance of CRM, Rationale and Benefits of CRM; Types of CRM; Emerging Issues and Future
Trends of CRM. Customer relationships and channel relationships. Customer Satisfaction: Pre-
requisite to customer Relationship; Customer Value; Value Chain Analysis; Customer Life time
Value: Concept and Measurement ; Measuring Equity in Customer Relationships
Module V: Customer retention strategies
Relationship retailing, Managing Service Recovery and Complaint Handling; Customer Retention
Strategy
Text & References:
Keller K.L. (2008), Strategic Brand Management: Building, Measuring, and Managing Brand
Equity, Prentice Hall. Sengupta S. (2010) , Brand Positioning, Tata McGraw-Hill Kapferer J. L.
(1994), Strategic Brand Management, Free Press Sheth J.N, Parvatiyar A , Shainesh G. (2001),
Customer Relationship Management, Tata McGraw Hill. Dyche J. (2001), The CRM Handbook-
A Business Guide to Customer Relationship Management, Pearson Education

Course Title: E-RETAILING

Course Objectives:
This course provides an overview of e-retailing from both technological and managerial
perspectives. It introduces e-retailing frameworks, and technological foundations; and examines
basic concepts such as strategic formulation for e-retailing enterprises, management of their capital
structures and marketing an online store. This course is designed to familiarize students with
current and emerging electronic retailing changes.
Syllabus:
Module I: E-retailing
Meaning, concept, significance, comparison with convention retailing, Transition from
Traditional Marketing to e-Marketing, Demographics and Targeting, Adaptability and Closed –
Loop Marketing, Advantages of e-Retailing, Shortcomings of e-Retailing. Brick & Mortar, Click
& Mortar and pure E-retailing, Multi-channel retailing.
Module II: E-retailing models, starting an E-store
E-retailing models, Weighing the options, approaches to building an E-store, requirements of an
effective E-store, E-store design: web atmospherics, navigability, interactivity, retail information
Module III: Marketing Strategies for E-stores
Marketing mix in the age of E-retailing; the roles of cyber intermediaries in E-retailing; E-retailing
and supply chain management system; Promotional strategies of E-retail business, Branding on
the web, offline marketing, cross selling, referral services, permission marketing.
Module VI: Payment & Security issues
Online payment processing, internet payment gateways, internet security issues, E-malls, future
of e-retailing
Module V: Customer Relation Management in E-retailing
Building customer loyalty, CRM implementation, Customer service, gift reminder services,
contests & promotions, online communities, loyalty programs, personalization
Module VI: Latest Developments, Trends and Practices
Inventory Based Model, Market Place Model, Vendor Development, Business Expansion and
Legal Implications
Text & References:
• D.P. Sharma, E-retailing Principles and Practice, Himalaya Publications • Caroll & Broadhead,
Selling Online: How to Become a Successful E-Commerce Merchant, Dearborn publishers •
Janice Reynolds, The Complete E-Commerce Book: Design, Build, and Maintain a Successful
Web-Based Business, CMP Media. • Dennis, Fenech & Merrilees, E-retailing, Routledge Press •
Levy & Weitz, Retailing Management, Tata McGraw Hill

Course Title: Luxury Retail

Course Objectives:
To familiarize the students with theoretical concepts of how Luxury segment is a different ball
game. The knowledge of handling niche customers will help the student in enhancing their skills
in understanding and handling such shoppers. It helps students get exposure to an altogether
different segment of Retail.
Course Contents/Syllabus:
Module I: Introduction to Luxury
Fundamentals of Luxury, Genesis of the Luxury segment, Difference between premium and
luxury products. Importance of luxury today, Customer Handling, Introduction to Indian Luxury
Brands
Module II: Luxury Services and Branding
Luxury Service Scenario in India, What service qualifies for Luxury, Developing brand equity,
Brand Stretching, What makes a product part of the luxury segment?
Module III: Anti-laws of Marketing
The laws that defy Marketing Management rules.
Module IV: Pricing and Distribution
Determining price premium, Price fixation, Price reduction/markdowns and Sales. Distribution
and then Internet distribution. Luxury Malls in India
Module V: Strategic Perspectives
Luxury business models, Entry & Exit from Luxury, Classic Marketing.
Module VI: Latest Developments, Trends and Practices
Taking Indian Brands Abroad, Making India a Luxury Destination
Text & References:

• Chevalier Michel , Gutsatz Michel (2010) Luxury Retail Management: How the World's
Top Brands Provide Quality Product and Service Support , Wiley Publications

• Chaddha Radha , Husband Paul (2012), The Cult of the Luxury Brand, Nicholas Breary.

• Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke (2018) The Management of

Luxury, An International Guide, Kogan Page

Course Title: RURAL PROJECT PLANNING AND MANAGEMENT

Course Objectives:
Main objective of the course is to help students to learn about:Basic concepts of project cycle and
project planning cycle. Developing project ideas using appropriate methodology. Designing a
project using Logical Framework Analysis (LFA) and implementing a project at grassroots level
Course Contents / Syllabus:
Module I Project Cycle
Generation of project idea, Preliminary Design, Concept of project and project cycle, concept of
Project Planning, Macro & Micro Planning, , Feasibility Study (Social, Economic, Technical,
Managerial & Environmental feasibility), Implementation, Evaluation, Result Based Management
Module II Logical Framework Analysis
(LFA) – Concept of LFA, Stakeholder Analysis, Problem Tree and Objectives Tree analysis,
Analysis of strategies, Fixing project output and activity, Assumptions and Risks Monitoring and
Evaluation indicators
Module III Project Design & Implementation
Core Components : Objectives, Outputs, Activities and Inputs, Project Implementation concept,
Pre-requisites for Project implementation, Process of project implementation planning, Factors
Affecting Implementation, Designing Networking techniques for project implementation, Project
review and control, Feedback Mechanism, PERT and CPM model
Module IV Monitoring & Evaluation
Introduction, Planning & Designing a Monitoring plan, Key National & International Monitoring
Systems, Evaluation Framework and different models, Steps of Evaluating a Project, Types of
Evaluation
Module IV Latest Developments
Community Resource Mapping, Sustainability Strategy, Budget and Work Plan, Impact
Assessment and Social Audits, Association with NGOs and Local Bodies
Text:

• Pandey, Devendra Prasad. (2008). Rural Project Management, New Age International
Publishers, New Delhi

• Mikkelsen, Britha.( 2005). Methods for Development work and research, sage Publications
Ltd., New Delhi

• Mosse, David. ( 2005). Cultivating Development, Vistaar Publications, New Delhi

• Bapat, Jyotsna. (2005). Development Projects and critical theory of Environment, Sage
Publication, New Delhi

• Chandra, Prasanna. (1987) Projects: Preparation, appraisal, budgeting and implementation

Tate McGraw Hill Publishing company Ltd., New Delhi

Course Title: RURAL ENTREPRENEURSHIP AND DEVELOPMENT

Course Objectives:
This course intends to provide exposure and good understanding to the students on Rural
Enterprises and its various aspects. This course educates the students about scientific methodology
for learning different enterprises and design modules for rural enterprises. It also helps to develop
entrepreneurial qualities among students.
Course Contents / Syllabus:
Module I: Introduction
Rural Entrepreneurs & Rural Artisans, Group & Cooperative based enterprises, Factors
influencing Entrepreneurship, Problems and Challenges in Rural Enterprise management
Module II: Institutional Support & Capacity Building
Entrepreneurship Development: Introduction & Strategy, Steps to Develop Rural
Entrepreneurship, National Small Industries Corporation (NSIC) : Salient Features, KVIC and its
interventions,
Module III: Major Stakeholders
NABARD & its schemes, MSME Ministry, Small Industries Development Bank of India (SIDBI),
District Industry Center: Functions & Roles, Incentives & Facilities,
Module IV: Supporting Schemes & Funding Sources
Project Formulation & Implementation, Prime Minister Employment Generation Program
(PMEGP), Startup India, Mudra Scheme, State Finance Corporation (SFC). Funding Source:
Angel Investors and Venture Capitalists,
Module V: Rural Enterprises and Technology
Use of Technology in Rural enterprise, CAPART and its Interventions, Successful Rural
Interventions based on Technology, Rural Innovations : Current Status and Impact on beneficiaries
Text Reading :

• Jain, P. C. (2008). Handbook of New Entrepreneurs, Oxford press

• Saini, Jasmir Singh. (2009) Entrepreneurship Development, Deep & Deep Publications,
New Delhi
References:

• Desai, Vasant. (2009). Fundamentals of Entrepreneurship and Small Business

Management, Himalaya Publishing House

• Stokes, David. & Wilson, Nicholas. (2010) Small Business Management and
Entrepreneurship, Cengage Learning Publishers

Course Title: COOPERATIVE MANAGEMENT

Course Objectives:
The objective of the course is to provide the conceptual and practical understanding of cooperative
management. The course will be helpful to provide the knowledge of functions, rules &
regulations and the benefits of the cooperative management.
Course Contents / Syllabus:
Module I: Introduction
Concept of Cooperatives, Principals of Cooperation, History of Cooperative Movement in India –
Various stages, Management in public, private, & cooperative, Status of cooperatives in India,
Cooperative Management practices in India
Module II: Cooperative: Board & General Body
Formation and functions of General Body, Formation and functions of Executive Body, By-laws:
documentation & amendments, Registration of cooperative societies, Different Committees:
formation & functions, Properties and funds management of cooperative societies, Appropriation
of net profit, Audit, Inquiry
Module III: Cooperatives: different aspects
Managerial problems in Cooperatives, Cooperative Democracy & Leadership Promotions,
Effective Communication with Members, Management Information System, Human resource
management, Professionals in Cooperatives, Marketing and Retail operations
Module IV: Cooperative Bodies
Cooperative Banks: Introduction, Internal Organization & MIS, Marketing cooperative : Special
Features & Advantages, Dairy Cooperatives : Structure & Functions, Other Institutions– NCDC,
NDDB, NAFED, ICA
Module V: Emerging Trends
Consultancy in Cooperatives, Development of Cooperatives into Social Enterprise, Successful
Cooperatives in dairy, agriculture and microfinance sectors
Text:

• Nakkiran, S. (2006). Cooperative Management, Deep & Deep Publications, New Delhi

• Shah, Tushaar (1995). Making Farmers’ Co-operatives Work Design, Governance and
Management, Sage Publications

• Ray, Pradip Kumar. (2002). Cooperative Management of Enterprise Networks, Springer US

• Zeuli Kimberly A. & Croppe Robert. Cooperative Principle & Practices, eBook Available at
http://www.cccd.coop/files/CoopsPrinciplesandPractices.pdf

• GoI. (2002) National Policy on Cooperatives, Department of Agriculture and Cooperation,

New Delhi,

Course Title: SMALL BUSINESS MANAGEMENT

Course Objectives:
To study the importance of small business in a developing economy. To know how institutions
support SMALL businesses in India. To understand how to acquire necessary resources required
to build a growth oriented small business. To study the up gradation and modernization of small
business
Course Contents/Syllabus:
Module I Introduction
Orientation to small business, Importance of small business in economy. Globalization and small
business. Issues facing small businesses in the 21st century, Institution supporting the small
businesses and Govt. support. Indian SME Act2006 and international definition of small business.
Legal issues for small business in India.
Module II Growth in Small Business
Strategic planning for the small business: planning is more than just writing a plan, Developing
competitive survival and growth strategies for small business, competitive growth, Managing the
growth fund, Human resource management for small business
Module III Role of Family
The role of family in small business, Succession planning in small business, Marketing and public
relations .Importance of relationship with stakeholders. Relationship with business and family.
Module IV Sustaining the Business
Modernization and up gradation of technology, the industrial policy for small business. The Exim
Policy. Compensation and financing the SME, Exit route for SME’s or extract money from a
business, Local government & the small business owner, New company bill 2014
Text & References:

• Charanatimath M Poornima(2007), Entrepreneurship Development Small Business

Enterprise, Pearson
• Longenecker G Justin, Moore W Carlos, Petty J. William, Palich E.
Leslie(2006),Managing Small Business ,Cengage Learning

Course Title: Managing Room Revenue for Hospitality Industry

Course Objectives: To impart the basic knowledge of:
a) Different type
b) Yield management
c) Market and Market share
d) Various strategies related to revenue management
Student Learning Outcome: End of the semester, student would be able to:
1. Describe the tariff and different methods of fixing tariff
2. Identify the all types of rate
3. Describe the room inventory and calculation of room inventory
4. Summarize market and market share
5. Analyze and differentiate all revenue methods and compare different revenue methods.

Course Contents/Syllabus:
Module I Fixing Room Rate/Tariff
• Definition of Tariff and tariff fixation
• Different type of tariff use in hotels
• Calculation of fix and variable cost
• Tariff on basis of cost of construction
Module II Rate Management
• Dynamic rate and its importance
• Price positioning strategy for fixing tariff in hotels
• Penetration pricing strategy
Module III Revenue Management
• RevPar, its importance and calculation of Revpar
• GopPar and its importance in hotel revenue management
• Advantages of RevPar and GopPar
Module IV Market Share
• Fair market share for hotel
• Actual market share for hotel
• Market Penetration
• Calculation of MPI
Module V Yield Management
A. Concept and importance
B. Applicability to rooms division
a. Capacity management
b. Discount allocation
c. Duration control
d. Measurement yield
e. Potential high and low demand tactics
Module VI Measuring Yield management
• Yield management statistics
• Measuring yield management (Using formulas)

Text:

• Managing Front Office Operations – Michael L Kasavanna& Richard M. Brooks

• Principles of Hotel Front Office Operations- Su Baker, Pam Bradley & Jeremy Huyton
• Hotel Front Office Operations – Colin Dix & Chris Baird
• Hotel Front Office – James Bardi
References:
• Hotel Reception- White & Beckley
• Hotel Front Office Training-Sudhir Andrews
• Hotel Front Office Operations – Colin Dix & Chris Baird
• Hotel Front Office – James Bardi

Course Title: Customer Relationship Management in Hospitality

Course Objectives:
At the end of the semester the students would have full knowledge to understand a
comprehensive view of CRM and show them how to successfully implant an enterprise customer
focused solution;

Student Learning Outcomes:

1. Define CRM and its goals.
2. Evaluate strategies of CRM
3. Differentiate customer data and information for CRM
4. Choose E commerce for CRM.

Course Contents/Syllabus:
Module I: CRM- Introduction
Definition
Goal of CRM
CRM Success Factor

Module II: The Customer Service / Sales Profile

The Three Level of Service
The Shape of Customer Service
Managing Customer Service / Sales Profile

Module III: Choosing your CRM Strategy

CRM Strategy Starting Point
The CRM Strategy Creation
CRM Strategy Selection

Module IV: Managing and Sharing Customer Data

Managing Customer Information
Ethics and legalities of Data use
Tools for capturing Customer Information

Module V: E-Commerce Customer relationship

CRM on Internet
Choosing the Right nechile
Rules for the Success on the road to E-commerce

Module VI: Managing Relationship through Conflict

Managing the movement of conflict
Understanding Customers
Problems
Solutions
CRM Marketing Initiatives
Cross selling & Up-selling
Customer relation
Behaviour Predication

Text & References:

Text:

CRM by Kristen Anderson & Carl Kerr, Tata McGraw Hills

The CRM Hand-book by Jill Dyche, Pearson Education Singapore

Hotel & Motel Management & Operation by William S Gray

Hotel Front Office Management by Bardi, John Willy and Sons

Hotel Management by Dr. Jagmihan Negi, Himalayan Publishing House, New Delhi

References:

Management & Public Relation & Communication by Shailesh Sen Gupta, Vikas Publishing
House, New Delhi

Consumer Behaviour by Dr. SL Gupta, Sultan Chand &

Sons Front Office by Abbott, Butter Worth Hiemann.

Principals of Hotel Front Office Operation by Baker,

Cossell Check-in – Check-out by Gary K Vallen

Hospitality Management: Current Trends & Practices by Dr. JM Negi, Amity University Press,
New Delhi

Course Title: Entrepreneurship Development in Food Industry

Course Objectives:
The course is concerned and focused on various marketing plan along with the available
resources. Emphasis will also be focused on the designing and the various furniture, fixture and
counter required for the set up. Discussion will also be done on the layout and design aspect.
Apart from the planning of the menu the technological advancements should also be discussed
existing from the industry view point.

Student Learning Outcomes:

Starting your own new Business – Analyze the risk and rewards with starting a new independent
business with an existing product and / or service concept.
Evaluating Trends and Opportunities – Identify the differences between and idea and
opportunity for a new business. Evaluate environmental and local trends affecting business
opportunities. Evaluate the risk and rewards associated with entrepreneurial opportunities.
Identifying your personal strengths and weaknesses as an entrepreneur, the advantages and
disadvantages of home-based and web-based business.

Course Contents / Syllabus:

Module I The Entrepreneurial Process
A Identify and Evaluate the Opportunity
1.1 Establish Vision
1.2 Persuade others
1.3 Gather Resources
1.4 Create New Venture/product or market
1.5 Change, adopt with time
B Marketing Plan
1.6 Understanding marketing plan
1.7 Characteristics of marketing plan
C Human Resource Plan
1.8 Manpower Planning
1.9 Recruitment Selection & Training
Module II Principles of Restaurant Planning with Opeartions
2.1 Types of Restaurants
2.2 Location or site – feasibility study for F&B Service
2.3 Sources of Finance
2.4 Design Consideration
2.5 Furniture, Fixture and Counters
2.6 Lighting and Décor
2.7 Heavy and Light Equipment required
2.8 Formats and Records maintained
2.9 Approvals and Licenses required
2.10 Space allowance for seating and space for circulation
2.11 Space need for the equipment’s
Module III Kitchen Layout & Design
3.1 Areas of the kitchen with recommended dimension
3.2 Factors that affect kitchen design
3.3 Placement of equipment
3.4 Flow of work
3.5 Kitchen layouts – Types (Multi-cuisine, specialty, Coffee Shop, Bakery & Patisserie
3.6 Automation in Designing
Module IV Restaurant & Kitchen Management
4.1 Managing the restaurant
4.2 Kitchen Management
4.3 Restaurant & Kitchen Layout
4.4 Calculating food cost
4.5 Preparing budget & forecasting
Module V Menu
5.1 Menu & its types
5.2 Menu Planning
5.3 Factors affecting menu planning
5.4 Principals of menu planning
Module VI Technological Advancements
A Input
1.1 E-commerce platforms for ordering
1.2 Conveyer belts for receiving
1.3 E-commerce & POS integration
1.4 Implementation of UPC
B Output
1.5 Wireless POS
1.6 Touch Tables & Tablets
1.7 Robots & Conveyer belts for service
1.8 Laser / 3D projection on tables
1.9 Wireless customer pads for feedback
1.10 App based services

Course Title: Practices of Life Insurance Underwriting

Course Objectives: The basic objective of this course is to familiarizing the students with types,
process, decision, challenges, operations, fundamentals and underwriting considerations of life
insurance underwriting.

Pre-requisites: Principles of Insurance, Classification of Life Insurance, They must come

prepared to the class by going through the relevant chapter/s of the text book prescribed.

Course Contents/Syllabus:

Module I - Life underwriting – Principles & Concepts

Concept and process of Underwriting, factors considered for underwriting, risk classification, possible
outcomes of underwriting, Methods of underwriting- The Judgment method, the numerical rating
method and combining method, underwriting manuals, concept of Human life value, understanding the
underwriting decisions with respect to extra mortality rates, features and types of riders, premium
loading and back-dating of policy.
Module II - Underwriting – Structure & Process
The life insurance application process, structure of the underwriting function, Underwriting philosophy
and risk management, use of Genetic testing in life insurance, the challenges faced in underwriting, tele
underwriting, use of underwriting software and data mining in life insurance underwriting.
Module III - Financial and Medical Underwriting

Concept of financial underwriting, insurable interest, Evaluation of insurance cover amount of an

individual , insurance for housewives, minors and key persons, employer-employee insurance schemes,
understanding the provisions of insurance under the Married Women Property Act, various sources of
financial information. Underwriting medical risk factors, sources of medical information, communicable
and non-communicable diseases underwriting,
 Module IV – Occupational, avocational and residential risks
Concept of occupational risk, sources of Information for occupational assessment, basic risk factors for
occupation, high risk occupation categories, concept of avocational risk, basic risk factors for avocation,
concept of residential risk, basic risk factors for residence.
Module V Non Communicable Disease Underwriting
Diabetes mellitus, Blood disorders disease, Urinary System disease, The respiratory System disease,
Gastrointestinal disease
Module VI Beyond Classroom
A student centric module which opens opportunities for the students to bring to the class room the
current happening in the Insurance Industry from various sources including regulator, consultants firms,
websites of insurance companies, conferences, IRDAI Annual report, etc.

Course Learning Outcomes (CLOs):

After successful completion of the course, students will be able:
1) To explain the fundamentals of underwriting in insurance.
2) To explain the underwriting operations in life insurance companies.
3) To describe the process of assessing individual risk
4) To describe the challenges faced in life insurance underwriting.
5) To demonstrate skills while taking underwriting decisions
6) To classify different types of risk
7) To examine the concept and underwriting implications of financial and medical
underwriting
8) To recognize various body systems, their main organs, impairments and their impact on
underwriting

Course Title: Group Insurance and Retirement Benefit Schemes

Course Objectives: The aim of this course is to familiarize student with basic principles,
underwriting considerations and taxation benefits available under various group insurance
schemes including social security schemes and working of Pension Fund Regulatory &
Development Authority..

Module I
Descriptors/Topics
Principles of Group Insurance, parties in group insurance contract, Differences between Group/
Individual insurance & contributory & non-contributory Schemes.

Module II
Descriptors/Topics
Group Underwriting Considerations & processes
-Reason for group’s existence
-Size of the group
-Flow of new members in the group
-Stability of the group
 -Participation levels
-Determination of benefit levels
-Activities of the group
Employer –Employee vs. other groups
Manual Rating
Experience Rating
Blended Rating
employer – employee vs. other groups like NBFCs, Credit Life
Module III
Descriptors/Topics
: Group Insurance Policy Provisions
-Eligibility Requirements
-Grace Period
-Termination of contract
-Termination of insurance cover

Module IV
Descriptors/Topics
Group Term Life Insurance Scheme
EPFO Group Insurance in lieu of EDLI Scheme
Group Saving Linked Scheme
Calculation of claim amount
Case Study
Module V
Descriptors/Topics
Group Gratuity Scheme
-Need for gratuity to employees
-Provisions of Payment of Gratuity Act,1976
-Funding of gratuity liability
-Calculation of gratuity payable
- Case Study
Module VI
Group Pension / Superannuation Scheme
-Defined Contribution / Defined Benefit Schemes,
- Linked / non linked schemes
- Funding of pension schemes
Module VII
PFRDA Act & Pension schemes
Need for Pension Reforms
PFRDA Regulations
Pension schemes formulated for government employees by PFRDA
Other pension schemes for general public including NPS
Frame work of PFRDA
Government sponsored insurance schemes like Atal Pension Yojana, Shramjeevi Schemes
Module VIII
Beyond Classroom
A student centric module which opens opportunities for the students to bring to the class room the
current happening in the Insurance Industry from various sources including regulator, consultants
firms, websites of insurance companies, conferences, IRDAI Annual report, etc.

Course Learning Outcomes (CLOs):

After the successful completion of the course, students will be able:
1. To differentiate between individual and group insurance schemes
2. To describe and differentiate need & benefits of employees benefit schemes offered under
group insurance to the employers and other organized & unorganized groups.
3. To compare group Insurance schemes initiated by central & state Governments as a social
security mechanism for poor & unorganized people with other countries
4. To recognize the need for pension in the modern era & various alternatives available with
life insurance companies as well
5. To discuss the role of different regulators like Pension Fund Regulatory & Development
Authority, IRDA

Course Title: Miscellaneous & Agriculture Insurance

Course Objectives: The course aims imparting understanding to the students about various
miscellaneous types of policies / covers available in General Insurance with special focus on
Agriculture Insurance.

Module I
Introduction – Definition of Accident – Application of Basic Principles. Basic Coverage, Exclusions,
conditions, Additional Benefits and group Personal Accident Insurance, Underwriting considerations,
Claim aspects
Module II
Introduction, coverage, exclusions, conditions, Underwriting considerations, types of Burglary
covers/policies, Claim aspects

Module III
Baggage Insurance, All Risks Insurance, Health Insurance, Underwriting considerations, Claim
aspects
Module IV
Descriptors/Topics
Money-in-transit insurance, introduction, coverage,, exclusions, conditions, Underwriting
considerations, Claim aspects
Module V
Descriptors/Topics
Fidelity Guarantee insurance – introduction, coverage, exclusions, conditions, kinds of policies
like collective, individual, blanket, Underwriting considerations, Claim aspects
Module VI
Descriptors/Topics
Package covers – Shopkeepers, House holders, Office Umbrella, Doctors package and package
policies for Credit Societies, Underwriting considerations, Claim aspects
Module VII
Descriptors/Topics
Bankers Indemnity and Jewelers Block Insurance – Introduction, coverage, Exclusions,
conditions, Underwriting considerations, Claim aspects
Module VIII
 Descriptors/Topics
Tailor made policies like Event Insurance, Kidnap & Ransum cover, intellectual Property
Rights Insurance, Key Man Insurance, E-Commerce Insurance, Underwriting considerations,
Claim aspects
Module IX
Descriptors/Topics
Agriculture insurance – Agricultural risks, Overview of agricultural insurance, Types of
agriculture policies, Underwriting considerations, Claim aspects, Other rural insurance policies,
IRDA regulations on rural insurance.
Course Learning Outcomes (CLOs):
After the successful completion of this course, students will be able:
• The course will educate the student about the utility of Miscellaneous & Agriculture
policies in personal, commercial and industrial establishments.
• The knowledge of the subject will be useful to the students while working in General
Insurance industry.
• The student will be technically competent to face competitive business environment.

Course Name: FUNDAMENTALS OF REFINING

Course Objectives:

This course aims to let the students be:

• capable of applying knowledge in theoretical basics of petroleum refining processes for
professional activity and educational work
• able to explain the market drivers for the refining industry
• able to understand different terminology in the field of petroleum refining

Learning Outcomes:

Upon the successful completion of this course, students will be able to:
• know fundamentals of petroleum refining, types of energy resources, fundamentals of crude
oil treatment and natural gas processing, fundamentals and purposes of re-refining
processes and properties of main oil products
• Assess implications of changing crude oil feedstocks on refinery configuration and propose
strategies to resolve conflicts with degrading crude oil quality and increasingly stringent
environmental regulations on petroleum fuels
• be able to prepare and deliver reports on the professional topics (petroleum refining).

Module I

Introduction to Oil Refinery, Growth and Development of Refinery Industry in India, Chemistry of
Petroleum, Characteristics of Crude Oil, Case Study

Module II

Important Test on Petroleum Products, Bureau of Mines Correlation Index, Properties of Petroleum
Products, Crude Distillation, Case Study

Module III
Hydrogen Production and Management, Fluidized Catalytic Cracking, Offsite Facilities and its
Management, Future Refining Scenario, Case Study

Module IV

Advances in Petroleum Refining, Hydrocarbon Loss Minimization and Energy Conversation, Gross
Refining Margin, Oil Accounting Excise and Custom on Petroleum Products, Case Study

Module V

Environment, Health and Safety Guidelines, Fundamentals of ULSF Production, IT Applications in

Hydrocarbon Industry, Petroleum Refining: Terminology, Case Study

Text & References:

• Fundamentals of Petroleum Refining by Mohamed Fahim Taher, Al-Sahhaf and Amal
Elkilani
• Fundamentals of Petroleum and Petrochemical Engineering by Uttam Ray Chaudhuri
• Dictionary of Oil, Gas, and Petrochemical Processing by Alireza Bahadori, Chikezie Nwaoha and
Malcolm William Clark

Course Name: ENVIRONMENT AND CARBON FINANCE

Course Objectives:
This course aims at providing an in-depth knowledge to:
• Provide the nomenclature of carbon finance and a broad understanding of the regulatory,
financial and competitive risks of a carbon constrained economy
• Develop a complete understanding of the various facets of carbon finance, their role and
implications
• Introduce and analyze cap and trade and carbon tax as mechanisms to limit and reduce
GHGs in the atmosphere and asses real-world application of cap and trade in the EU
Emissions Trading Scheme
• Provide the information necessary to assess financial investments in carbon

Learning Outcomes:
After the completion of the course, students will be able to:
• Understand the complex interrelationship between finance, energy/environmental policy
• Describe and critically evaluate the structure and dynamics of the major global, regional
and national-level carbon markets
• Explain and apply practices and procedures of carbon accounting

Module I: Introduction, the Energy Chain

Introduction, The Changing Climate, Corporate Climate Risk, Climate Policies, Role of the Financial
Services Sector, The Energy Chain and the Value Chain, Carbon Policies, Impacts of Different Users and
Uses on Climate Change, Sources of Energy: Fossil fuels, Nuclear Energy, Hydroelectric Power,
Renewables, Key Issues, Financing the Transformation of the Energy Chain: The Role of Venture Capital
Module II: Regulated and Energy Intensive Sectors, the Physical Impact of Climate
Change on the Evolution of Carbon Finance ,Power, Oil and Gas, Transportation, Cement, Competitive
Implications of Climate Risk in regulated and energy-intensive sectors, physical impacts on unregulated
sectors and carbon- regulated sectors, financial services
Module III: Emissions Trading in Theory and Practice
How carbon is traded now, key issues, the carbon offset market, the role of insurance in emissions
trading, issues for dispute resolution. Climate change and environmental security: Individuals,
communities, nations, direct effect of extreme weather events, health effects of climate change, polar
regions, climate systems and national sovereignty
Module IV: Adapting to Adverse and Severe Weather, Key Players
Adverse Weather: The role of weather derivatives, Severe weather: the role of catastrophe bonds, Basic
elements of the market, key private sector players, key players from the public sector, new horizons for
the carbon market
Module V: Present and Future Prospects
Trading Volumes in Carbon and Weather Markets, What can be traded where, price discovery, The
evolution of products for carbon finance, litigation over responsibility for climate change; is carbon
finance likely to help us avert dangerous levels of climate change, carbon finance within the broader field
of environmental finance

Text and References:

• Carbon Finance: The Financial Implications of Climate Change, Sonia Labatt, Rodney R.
• White, Published by John Wiley and Sons, 2007
• Environmental Finance: A Guide to Environmental Risk Assessment and Financial
Products,
• Sonia Labatt, Rodney R. White, Published by John Wiley and Sons, 2002
• Carbon Markets: An International Business Guide, by Arnaud Brohe, Nick Eyre and
• Nicholas Howarth
• A Guide to Carbon Finance: Carbonomics for a Credit Constrained World by Kenny Tang

Course name: LEGAL AND ETHICAL ASPECTS OF HEALTHCARE

Course Objectives:
• Discuss the evolution of medical laws and regulations in India
• Explain the laws related to prevention of sex determination during pregnancy and the
medical termination of pregnancy
• Discuss the concept of medical consent
• Explain the legal avenues available to aggrieved patients
• Discuss medical errors, their classification, causes and preventive measures
• Explain the various aspects of medical negligence

Learning Outcomes:
By the end of this subject, you will be able to:
 • Discuss the evolution of medical laws and regulations in India
• Discuss the regulations which various medical practitioners have to follow
• Describe the concept of medical ethics and their evolution
• Explain the various rights of patients in a healthcare facility
• Explain the various aspects of medical errors, medical negligence and medical malpractice

Syllabus
Module I: Laws Related to Healthcare Business and Health Professions

Evolution of Medical Laws and regulations; Overview of Laws Governing Healthcare

Organizations in India; Regulations Related to Health Professions; Modern Medicine
Practitioners: Allopathic Doctors; Doctors from Other Streams of Medicine; Nursing
Professionals; Dentists; Physiotherapy Professional; Rehabilitation Professionals; Pharmacy
Professionals; Other Healthcare Professionals; Laws Governing the Employment of Manpower
in Hospitals; Shops and Establishments Act; Laws to Protect Medicare Workers from Violence;
Punishments to Offenders; Regulations for Clinical Establishments; The Clinical Establishments
(Registration and Regulation) Act, 2010; Salient Features of this Act; Procedure for Registration
of Clinical Establishments; Offences and Punishments; Benefits of This Act; Law Governing
Commissioning of Hospitals and Healthcare Facilities; Laws Related to Manufacture, Storage
and Sale of Drugs; The Drugs and Cosmetics Act, 1940; Obtaining a Drug License in India;
Regulation of Narcotic Drugs and Psychotropic Substances; Move to regulate E-Pharmacies;
Regulation of Objectionable Advertisements of Drugs and Other Remedies
Module: Laws Governing Patient Care

Laws Governing Patient Care; Laws on Emergency Patient Care; Giving Force of Law to
Guidelines for the Protection of Good Samaritans; Key Points of the Guidelines; First Law to
Protect Good Samaritans; Registration of Births and Deaths; Law to Prevent Sex Determination
During or Before Pregnancy; Salient Provisions PCPNDT Act 2003; Prohibition of Sex
Selection; When can Pre-Natal Diagnostics be Conducted; Registration of Genetic Counselling
Centers, Genetic Laboratories And Genetic Clinics; Penalty; Regulation; The Medical
Termination of Pregnancy Act; When an MTP (Abortion) can be Performed; Authorized
Personnel to Terminate a Pregnancy; Place Where Pregnancy can be Terminated; Consent for
MTP; Record Keeping; MTP Rules, 2003; Proposed Amendments to the MTP Act, 2014 Draft
Bill; Expanding Provider Base; Increasing the Limit of Abortion; The Transplantation of Human
Organs Act; Transplantation of Human Organs and Tissues Rules, 2014; Regulation of
Transplant Activities; Various Forms Outlined in the THOT Rules; Authorization for Removal
of Human Organ; Organ Retrieval Centers; Costs and Other Salient Points of the Act; Law
Governing Mental Health Care: Mental Health Care Act, 2017; Legal Framework for Blood
Transfusion Services; Laws to Prevent Spread of Epidemic Diseases; Laws and Guidelines
Governing Biomedical Research in India
Module III: Medical Ethics

Evolution of Medical Ethics; Practical Ethics of the Physician; The Era of Modern Medical
Ethics; Contributions of the World Medical Association; International Code of Medical Ethics;
Declaration of Helsinki; The Belmont Report; Declaration of Taipei; Code of Medical Ethics for
Medical Professions in India; allopathic Practitioners; Indian Systems of Medicine; Dentists;
Homeopathy; Nurses; Pharmacy Professionals; Physiotherapy; Research Ethics; Significant
Points Covered in ICMR Guidelines; Good Clinical Practices; Schedule Y of the Drugs and
Cosmetics Act
Module: Patient Rights

Introduction to Patient Rights; Doctor-Patient Relationship; Types of Doctor-Patient

Relationship; Doctor-Patient Communication; Patient Charters; NABH and DMAI Patient
Charter; Charter of Patients’ Rights; Consent of Patient; Types of Consent; Valid Consent;
Legally Valid Consent; Consent for Participating as a Medical Research Subject; Legal Avenues
Available to Aggrieved Patients; Consumer Protection Act and Its Implications to Healthcare;
Other Avenues Available to Aggrieved Patients
Module V: Medical Errors and Negligence

What are Medical Errors? Classification of Medical Errors; Causes of Medical Errors;
Preventing Medical Errors; what is Medical Negligence? Elements of Negligence; Liability of
Doctor in Medical Negligence; Medical Negligence Laws in India; Medical Negligence and
Compensation; Medical Malpractice; What is Medical Malpractice? How Medical Negligence
becomes Medical Malpractice; Precautions for Healthcare Professionals to Avoid Medical
Negligence Claims; Importance of Medical Records as a Medico legal Document; Patient
Access to Medical Records; MCI Guidelines on Medical Records
Text and References:
• Sharma RK. Legal Aspects of Patient Care. CBS Publishers, 2008.
• Tiwari S, Baldwa M, Tiwari M, Kuthe A. Textbook of Medicolegal Issues: Related To
Various Medical Specialities, Jaypee Brothers Medical Publishers, 2012.
• Singh VP. Legal Issues in Medical Practice: Medicolegal Guidelines For Safe Practice.
Jaypee Brothers Medical Publishers, 2016.
• Shenoy PD. Medical Negligence: What Doctors, Patients & Hospitals Should Know.
Sterling Publishers Pvt.Ltd, 2013
• Francis MC. Medical Ethics. Third Edition. Jaypee Brothers Medical Publishers, 2017.

Course Name: HEALTHCARE QUALITY AND ACCREDITATION

Course Objectives:
• Explain the concept of quality and healthcare quality standards
• Discuss how quality and accreditation in healthcare have evolved
• Discuss clinical and non-clinical accreditation standards and the importance of facilities
management
• Explain how to draft policies for a healthcare facility and how to sustain quality initiatives

Learning Outcomes:
Upon successful completion of the course, the student
• Describe healthcare quality management concepts
• Explain how a healthcare organization can implement quality of services
 • List the tools and techniques that can be used to measurer and improve quality
• Discuss the importance of accreditation and the process of accreditation
• Define patient safety and discuss how patient safety can be achieved in a healthcare
organization

Syllabus
Module I: Introduction to Healthcare Quality Management

Basic Concept of Quality; Healthcare Quality Standards; Evolution of Quality and Accreditation
in Healthcare; Cost of Poor Quality; Healthcare Performance and Quality Indicators; Role of
Information Technology in Healthcare Quality Assessment
Module II: The Organization of Quality

Role of Leadership in Quality Management; Engaging Clinical Leaders and Quality; Team-
Work and Group Decision Making Methods; Quality Management Teams; Clinical Governance;
Voice of the Customer; Cost of Quality
Module III: Tools Used in Healthcare Quality

Process Mapping; Failure Mode Effect Analysis (FMEA); Pareto Analysis; Cause-and-Effect
Analysis; Benchmarks and KPIs; Risk Matrix; Lean Management; Data Analytics
Module IV: Accreditation

Role of Accreditation in Healthcare Quality; Accreditation Standards Framework; Quality

Assurance Standards for Pathology Labs; The Process of Accreditation; Patient Centric
Healthcare Accreditation Standards; Organization Centric Healthcare Accreditation Standards;
Facilities Management for Accreditation; How to Draft Policies and Procedures
Module V: Patient Safety

Patient Safety; Medical Errors; Standard Treatment Guidelines; Infection Control Practices;
Characteristics of High-Reliability Organizations; Communication in Healthcare; Hazard
Vulnerability Analysis; Quality Indicators Cost Effective Care; Patient-Friendly Hospitals;
Facility Safety
Text and References:
• Patrice L. Spath. Introduction to Healthcare Quality Management. Health Administration
Press; 2009
• Diane L. Kelly. Applying Quality Management in Healthcare: A Process for Improvement.
Health Administration Pr; 2003
• Athina A. Lazakidou. Quality Assurance in Healthcare Service Delivery, Nursing and
Personalized Medicine: Technologies and Processes. IGI Global; 2011
• Scott B. Ransom, Maulik S. Joshi, David B. Nash. The Healthcare Quality Book: Vision,
Strategy, and Tools. Health Administration Press; 2004
• Ministry of Health and Family Welfare. Operational Guidelines for Quality Assurance in
Public Health Facilities. National Health Mission, Ministry of Health & Family Welfare,
Government of India (2013)