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BUSINESS ENGLISH · BUSINESS SITUATIONS · INTERMEDIATE (B1-B2)

PRESENTATIONS

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1 Warm up
Discuss these questions in pairs or small groups.
1. How often do you give or attend presentations?
2. What are these presentations usually about?
3. How often do you give or listen to presentations in English?

2 Vocabulary
Match the words and pictures showing different types of diagrams that we use as visual aids in
presentations.

A) line graph / B) pie chart / C) bar chart / D) map / E) mind map / F) flow chart

1 2 3

4 5 6

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PRESENTATIONS

Answer these questions about the diagrams.

1. Which two diagrams compare things?

2. Which two diagrams can show changes over time?
3. Which two diagrams show relationships between ideas or places?
4. Which diagram can explain how to do something?

3 Listen for main idea

Listen to this short presentation and put the slides in order.

A) B)

C) D)

What is the aim of Lorna’s presentation? Choose the best option.

• To blame the marketing team for poor sales of water bottles.

• To present specific plans for a new water bottle product.
• To explain a way to increase sales of water bottles.
• To suggest that the water bottle product include more recycled materials.

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PRESENTATIONS

4 Vocabulary in context

Read these sentences from the presentation and match the words in bold with their meanings.

• Let’s begin by looking at how many units we have sold in the first three quarters since
we launched the product.
• Our fourth quarter projections show that we expect this trend to continue.
• We need to capture this market!
• Here’s a plan to find out how to engage younger customers, using questionnaires and
focus groups to feed back to our product designers.

1. to take control of something or someone

2. make someone interested in something

3. to give someone information about how they are doing or what’s happening so
they can make positive changes

4. started to sell a new product

5. what we think will happen in the future, based on information about the present

6. individual items that are for sale to customers

Which of these items are verbs? Which are nouns?

5 Listen for detail

Read the sentences about the presentation and try to remember if they are true or false. Listen again
to check.

1. Lorna Calloway works in the design department at LifeCycles.

2. Lorna expected sales of the product to change seasonally.
3. Younger people are as important as older people for this market.
4. Changing the design of the product will probably improve sales to younger customers over the
next twelve months.
5. James wants to know how much of the product is made from recycled materials.
6. Lorna knows the answer to James’ question.

Think of a question that you would like to ask Lorna.

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PRESENTATIONS

6 Language point

Presentations need to be well-organized and easy to understand. We use a range of phrases to make
presentations clear. Look at the table add the labels to the correct row.

concluding / dealing with difficult questions / giving details / introductions /

main points / referring to visual aids / signposting the first or next topic

what Lorna said other examples column 3

I’d like to introduce Are we all ready? OK, Good morning, ladies
1
myself before we I’m here to talk and gentlemen. Thank
start. My name is ... about... you for coming.

The main points I’ll be The topic / title of my My presentation will

2
talking about are ... presentation is ... focus on three main
areas ...

Let’s begin by looking Beginning with the I would like to start by

3
at ... first point / Moving examining /
on to the next point ... considering ...

As you can see from Take a look at this These figures

4
the graph ... chart. The numbers demonstrate that ...
show that ...

Let me explain that in I’d like to expand on To elaborate on that ...

5
more detail. this problem.

Right, I think we In summary, ... / I would like to

6
covered everything. Thanks for your time conclude by saying
Thanks very much. ... that ... / Thank you
for your attention.

I’m afraid I don’t have Sorry, but could you That’s a very good
7
that information be a little more question, but I’m
available right now. specific? afraid that’s not really
Can I get back to you my field.
on that?

Look at the phrases in Column 3, on the right. How do you think they are different from the phrases
in the other two columns?

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PRESENTATIONS

Read these sentences from the presentation and answer the questions.

So, how can we move forward? Here’s a plan to find out how to engage younger customers,
using questionnaires and focus groups to feed back to our product designers.

1. Is this a real question that Lorna expects the audience to answer?

2. Why does she include a question here?

Practice reading the expressions in the table out loud.

7 Practice

A few weeks later, Lorna gives a follow-up presentation. First quickly read her presentation. Then
put the words in order to make the missing phrases and match them to the blank. One item is extra.

1. And / did / discover? / we / what

2. for coming. / gentlemen. / Good / ladies and / morning, / Thank / you
3. by / conclude / I / like / saying / that / to / would
4. by / examining / I / like / would / start / to
5. areas: / focus on / main / My / presentation / three / will
6. a little / be / but / could / more / Sorry, / specific? / you
7. attention. / for / Thank / you / your
8. all / customers / demonstrate / figures / our / that / These
9. elaborate / on / point, / second / this / To

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PRESENTATIONS

Presentation
—

1.
(1) As you know, my name is Lorna Calloway, and I am the senior marketing officer for accessories here
at LifeCycles. We are here today to talk about how to increase sales of our new range of water bottles. (2)
the results of our online questionnaire, the results of our focus group for customers aged 20-40, and my
recommendations for changes to our product design in order to capture younger markets.
2.
(3) the results of our online questionnaire, which included customers of all ages who visited our website.
(4) are pleased with the shape of the water bottles and also with the range of colors. However, a significant
portion of our younger customers reported two main concerns. First, they thought the size of the bottle was too
small. They also had concerns about the type of plastic used in the product.
3.
We invited thirty customers aged 20-40 to join a focus group to discuss these two issues further. (5) First
of all, almost everybody in the group wanted us to offer a larger size bottle - 24 ounces seemed to be about the
right size. Secondly, they wanted us to use only BPA-free plastic in the product. They felt that this information
needed to be included on the packaging and in our advertising.
4.
(6) , many younger people are worried that BPA has a negative and toxic effect on the human body, leading
to long-term physical problems. This is a growing trend across the water bottle market, not just for cyclists.
5.
Therefore, it is clear that we need to add another line to the range in a larger size and using BPA-free materials.
The design team is ready to get started.
6.
(7) we are confident that we can redesign the product to increase sales to younger customers.
7.
(8) I would like to open the floor to questions.

How is this presentation different from the first one that Lorna gave?

What question would you like to ask Lorna?

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PRESENTATIONS

8 Speaking
Prepare and practice a presentation to deliver. Choose ideas from the table, or use your own idea,
and include words/phrases from the lesson in your presentation.

Topic 1 Topic 2 Topic 3 Topic 4

Audience: managers customers co-workers at a trade

the same level conference

Topic: sales report a new product company policy supply and

on working from delivery
home

Main points: recent changes market research who can work changes in price
in sales / who’s / design features from home and of materials /
buying the / advertising why, when, and problems with
product / future campaign how often / supply of
trends arrangements for materials / new
meetings / trends for
arrangements for delivery
training solutions

Conclusion:
(your own idea)

Extra challenge: create visual aids to accompany your presentation.

Listen to each other’s presentations and prepare questions to ask after each one.

9 Optional extension
Sometimes things go wrong when you’re giving a presentation. Use the words in the box to complete
the story.
down flip handouts intranet laser
memory projector share slides virtual

1
My presentation didn’t go very well. I forgot to bring my stick, so I spent forever
2 3
trying to find my PowerPoint on the company . As soon as the
4
presentation started, I realized my pointer needed new batteries. Then, the
5
stopped working, so we all went back to our desks and continued the presentation in
6 7
a meeting room. But there were some technical problems, and I couldn’t
8
my screen with everyone. Maybe it was better in the old days when people used
9 10
charts and . Paper and pens never let you !

1. Have you ever had any of these problems?

2. What other problems can people have with presentations?
3. Which item in the exercise is part of a phrasal verb? What does it mean? Write an original sentence
using this phrasal verb.

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