IBM Software

Brands Overview 2023

—

Clement Shu
Pre Sales Engineer - Software
VSTECS Pericomp
[email protected]
IBM Software
Brands by Seller
Data and AI

Automation

Security

Sustainability

IBM Brands Overview/ © 2023 IBM Corporation 2

IBM Software
Brand Portfolio
Data and AI

Automation

Security

Sustainability

IBM Brands Overview/ © 2023 IBM Corporation 3

Common reality:
Tool-oriented, little value, unnecessarily complex, and costly
Cloud Pak for Data
Unified, modular, deployable anywhere
App Developers | Business Analysts | Data Engineers | Data Stewards | Data Scientists | Business Users
Integrated user experience
Extensible: APIs, partner ecosystem, accelerators, and solutions

Data management Data fabric Business analytics

– Watson Query (data virtualization) – Watson Knowledge Catalog (governance) – Cognos Analytics
– Db2and Db2 warehouse – Watson Studio (data science platform) – Planning Analytics
– Netezza warehouse – Match 360 (self-service data matching) – Cognos Controller
– OEM databases – DataStage (data transformation)
– Data Replication (data movement)

Cloud Pak core services

Security, Administration, Operations
Red Hat OpenShift
IBM Cloud | Amazon Web Services | Microsoft Azure | Google Cloud | On-premises hardware
Reference Architecture – Data, Analytics & AI
Data Sources
Discovery & Exploration
Machine &
Sensor data
Image
& Video Enhanced Applications
Data acquisition & application access

Content
Services
Social Customer
Data Ingestion & Data Insights
Analytical Data Management & Storage
Internet Integration Access
Data Sets New
Weather Business Models
Data Actionable
Commercial Forecasting, Planning
Data Sets
Insight & Analysis
Third-Party Compliance
Data & Fraud
Transactional
Data
Security
Application
Data
System of Record Analytics In-Motion Operations & Risk
Data

Information Management & Governance

Security

Platform
 IBM Cloud Pak for Data (Base)
Reference Architecture – Cloud Pak for Data 4.6 IBM Cloud Pak for Data – Premium Add-ons

Customer Investments Outside CPD * partner

Data Sources Ingestion & Analytical Data Discovery & Exploration

Integration Data Management & Storage Access Watson Knowledge Catalog Watson Studio
Machine & Enterprise
Data Catalog Data Refinery
Sensor data Search

Image On CPD Outside CPD

& Video
Actionable Insight Business Process &
Data acquisition & application access

Leverage Existing Applications

Content Db2 Warehouse (SMP, MPP) Data Cognos Dashboards
Data Replication Investments:
Services Virtualization Customer
Watson Studio
Social Db2, Db2 for z/OS & i Insights
Watson Query Watson OpenScale
Data
Hortonworks HDP
Internet Apache Spark Premium Add-ons: Watson Machine New
Cloudera CDH *
Data Sets Learning Business Models
Oracle
Weather Db2 AESE Watson Pipelines
Teradata
Data Apache Kafka Apache Spark SQL Planning
MS SQL Server SPSS Modeler
Commercial MongoDB * & Analysis
MongoDB *
Data Sets DataStage Decision Optimization
PostgreSQL, Netezza Hadoop Execution Compliance
Third-Party Enterprise EDB PostgreSQL * Engine
SingleStore * Watson AI Services & Fraud
Data Cloud Object Storage (WA, WD, WKS, Watson Speech
Informix * Services)
Transactional and many more Connectivity
Connectivity Security
Data Cognos Analytics
Application
Data Planning Analytics
Analytics In-Motion Operations
System of Record Apache Spark
Apache Kafka Palantir *
Data (Streaming)

Watson Knowledge Catalog Data MDM/Match Product

Information Management & Governance Business Data Lineage Reference Metadata Governance Data Policies & Model Regulatory 360 Master
Privacy
Glossary Manta * Datasets Enrichment Catalog Quality Rules Inventory Accelerators

Security (pre-integrated stack, user roles, monitoring, industry certifications, etc.)

Single Platform, Deploy Anywhere On-Premise Hyper-converged system

IBM Cloud 11
IBM Cloud Pak for Data is
designed for a data fabric
– no assembly required.
IBM Cloud Pak for Data
High-level architecture

Extended Services
Ecosystem of open-source, partner, and IBM services

Base Data Services

Integrated self-service data analytics tools

Cloud Pak Control Plane

Administration tools, services catalog,
and the central user experience

Red Hat OpenShift

Container-based software deployment platform
that runs CP4D services on underlying infrastructure

Deployment flexibility
Deployable on any vendor’s cloud platform or on-
premises hardware; available as managed services
Deployment flexibility

Managed on premises IaaS PaaS SaaS

Cloud Pak for Data

Red Hat OpenShift

Operating system

Hardware

Managed by customer Managed by IBM/vendor

Cloud Pak for Data as a Service
Fully integrated data and AI platform, delivered as a service

UNIFIED GOVERNED ADAPTABLE AI INFUSED

Simplify the usage Ensure trusted and Increase speed and Empower analytics
and management of secure insights with optimize costs with an teams with AI and
essential data and leading governance as-a-Service solution automation to help
AI capabilities with capabilities on the that flexibly adapts augment their skills
an integrated and cloud for enterprise. to changing and accelerate
fully managed platform. business needs. AI development.
Trial for Cloud Pak for Data as a Service

dataplatform.cloud.ibm.com
IBM Software
Brand Portfolio
Data and AI

Automation

Security

Sustainability

IBM Brands Overview/ © 2023 IBM Corporation 17

 Capabilities of IBM Business Automation
Automation
accelerators

Process mining RPA and Operational

and modeling digital labor intelligence

Core automation

Document Workflow Decision Content

processing automation management services

AI and machine learning

Process mining and modeling RPA and digital labor Core automation AI and operational intelligence

– Discover frequency, rework, – Perform repetitive tasks – Content services – Apply AI to operational data
duration, and cost from real data – Act on data extracted from – Document processing – Classify and understand content
– Generate process models unstructured documents – Workflow automation – Prioritize tasks
– Analyze impact on KPIs – Automate systems that do not – Decision management – Make predictive decisions
– Simulate future processes have APIs – Low-code applications – Build intelligent chatbots
 IBM Cloud Pak for Business Automation: Automation accelerators

Process mining and RPA and Operational

modeling digital labor intelligence
Understand and analyze Use bots to automate Gain insights with built-
your processes routine human tasks in AI

– Understand existing process – Automate repetitive – Capture data generated by

and task flows activities operational systems
– Analyze impact on key – Eliminate copy-and- – Apply AI and machine
performance indicators (KPIs) paste and data-entry learning to provide insights
errors
– Simulate future processes – Make adjustments
using “what-if” analysis – Free employees for to improve business
higher-value work operations

IBM Automation / © 2021 IBM Corporation 21

 IBM Cloud Pak for Business Automation: Core automation

Document processing Workflow Decision Content

management services
Capture, classify, and
extract data from content Design and manage Automate decisions Share, manage and
start-to-finish workflows with business rules collaborate on content

– Choreograph human and – Rapidly adapt to – Instant access to

– Speed extraction of content
automated activities business change
data
– Improve consistency – Increase consistency – Connect content to
– Reduce data entry digital business
across business and auditability of
errors applications
operations decisions
– Gain insights from – Assure governance
– Increase straight- – Integrate with
unstructured and compliance
through processing predictive analytics
documents

IBM Automation / © 2021 IBM Corporation 22

 IBM Cloud Pak for Integration
Client & Partner Applications

Shared Unified
asset governance
repository framework
API Application End-to-end Enterprise Event High speed
management integration security messaging streaming data transfer

AI and machine learning

⎻ Robotic Process ⎻ Natural language ⎻ Process mining ⎻ Event detection ⎻ Machine learning ⎻ 3rd Party ⎻ Operational models
Automation interactions integrations
IBM Automation foundation

⎻ Robotic Process ⎻ Natural language ⎻ Process and task ⎻ Event detection ⎻ Machine learning ⎻ 3rd Party ⎻ Operational models
Automation interactions mining integrations

IBM Cloud AWS Microsoft Google VMware Private IBM Z End points
Azure Cloud IBM LinuxOne
IBM Power
Systems
© 2020 IBM Corporation 24
Cloud Pak for Integration API Lifecycle Application Integration
IBM API Connect IBM App Connect
Unlock business data Connect your cloud and
and assets as APIs on-prem applications

Broadest integration capabilities

Unified experience, operational efficiency & reuse High Speed Data End to End Security
Transfer IBM DataPower
– IBM Aspera Gateway
Deploy where needed Super fast & secure data Control access to vital
transport across any resources wherever
Container-based architecture with common cloud they are
enterprise services

–
Enterprise Messaging Event Streaming
Enterprise-grade IBM MQ Event Streams
Secure, scalable, resilient Reliable enterprise Delivers real-time event
messaging for mission- interaction
critical applications
*NEW* OEM partnership offering
The most secure and intelligent API Management Solution
Automatically discover APIs, provide insights into API behavior,
and ensure compliance with best practices and policies.
Noname Advanced API Security

Discovery

API Connect
Posture Behavioral
DataPower Management Threat Detection

✓ Market-leading API Management ✓ Analyze, Detect, Notify & Remediate Threats with AI
✓ Enterprise-grade API runtime protection ✓ Discover the unmanage – APIs across your landscape
✓ Inventory & report API security posture
© 2023 IBM Corporation 26
Noname Overview
Noname API Security Platform for IBM

Discovery Posture Runtime

Shared Services
Admin | Authentication | Analytics | Reporting

Integrations
Network Elements | API Gateways | Cloud Platforms | SIEM | Workflows | ITSM Development & CI/CD Platforms

Deployment
SaaS | Hybrid | On-Prem

| © Noname Security. All rights reserved 27

WebSphere Hybrid Edition
The ultimate flexibility across open source, platform, and runtimes all in one place!

• FLEXIBILITY: “Right-size” and modernize between the

WebSphere Application Server various WAS editions
• CHOICE: Run and optimize apps on the broadest range of
IBMNetwork Deployment
containerized software
Packaged with Open Source components, supported runtimes
pre-integrated
WebSphere with theApplication
common operational
Serverservices, • GUIDED EXPERTISE: Empower teams to start
and secure by design
modernizing quickly with increased productivity through
WebSphere Application Server market-leading tools
Liberty core • PORTABILITY: Container-ready runtimes for hybrid multi-
cloud
Modernization Tools • EXCLUSIVES:
• Perpetual and term licensing available
• Supported Transformation Advisor
I BM Cloud Edge Private Systems
• Supported Mono2Micro
• Availability on Power and Linux on Z

See details on licensing flexibility

28
WebSphere Hybrid Edition (WSHE)
Capability Available Included in
Standalone WebSphere
Hybrid Edition
IBM WebSphere Application Server Network ✓ ✓
Deployment
Available Standalone and
✓ ✓
Included in WebSphere Hybrid IBM WebSphere Application Server (Base)
Edition
WebSphere Hybrid Edition ✓ ✓
IBM Liberty Core

✓
IBM Cloud Transformation Advisor (Supported)

Mono2Micro (Supported) ✓

Unique Components
Red Hat OpenShift ✓

Red Hat CodeReady Workspaces ✓

Hybrid cloud
platform Red Hat Runtimes ✓

License Flexibility to Move between Above ✓

Capabilities/Components

Licensing/Packaging Benefits
Perpetual and Subscription licensing available ✓

Virtual Processor Core Licensing Metric ✓

Footnote: OpenShift is optional for components of WSHE. OpenShift entitlement can be obtained from Red Hat.

IBM Cloud / July 2019 / © 2019 IBM Corporation

29
IBM WebSphere Hybrid Edition: Key capabilities

Transformation Liberty
Mono2Micro
Advisor

Capitalizes on AI to refactor Evaluates on-premises Java EE Delivers higher scalability,

Java apps to microservices applications and messaging increased security,
infrastructure to accelerate and lower overhead
deployment to a container platform
IBM WebSphere Automation
AI-infused automation for WebSphere: IBM WebSphere Automation
Free operations teams from routine “care and feeding” of their
WebSphere environments, both traditional WAS and Liberty.

Focus on the strategic priorities of adopting hybrid cloud, and

IBM WebSphere Automation
application modernization.
IBM Automation Foundation
Secure
Red Hat OpenShift

+ IBM WebSphere Hybrid Edition

Automate Operations

WebSphere ND Add-on to existing WAS

Heal
Transformation
Advisor WebSphere Base
+ Mono2Micro
Liberty Core
Operations for WebSphere runtimes,
WebSphere Migration
both traditional WAS and Liberty, from any
Toolkit
Optimize edition, can be automated.

Manage any supported WAS edition,

deployed anywhere (VMs, containers, clouds) 31
 Intelligent IT Automation with IBM AIOps
The most complete and integrated set of modular automation technologies

AI-powered IT Operations

Enterprise Observability Automated Operations Incident Management

Enhance visibility and comprehension with full Dynamically and continuously assure cost Automate and orchestrate end-to-end IT and
stack scalable application and network health effective application performance and resource network operations at scale with efficiency and
and performance monitoring utilization resiliency

Proactive
Data Enterprise Network Performance Cost-effective
AI and ML Incident
Collection Observability Management Resource Management
Resolution

Cloud Pak for Watson

Instana SevOne Turbonomic
AIOps

IBM Automation / © IBM Corporation 2023

Platforms Hybrid Multicloud Networks Data

3
IBM Automation / © 2023 IBM Corporation 2
 IBM Instana Observability
Real-time observability to understand your application and
infrastructure stack

Full-stack visibility with context to assure application health and performance

Enterprise Automatic and Context and Intelligent

Observability Continuous Visualization Action

Self-monitoring, auto-updating Zero-configuration dashboards, Root cause analysis with

Full-stack application
single agent alerting, troubleshooting correlated alerting
visibility
Discovery, deployment, and Automatic anomaly detection Guided troubleshooting
Mapping, tracing, and
profiling configuration
Unbounded analytics Immediate feedback of
Real-time change detection pipelines and canaries
1 second granularity and no
sampling and dependency mapping

33
IBM Automation / © 2023 IBM Corporation
 IBM SevOne® Network Performance Management
Assure Continuous Network Performance

Application Aware Network Observability

Complete Machine Learning Advanced Visualization Modern

Network Visibility Analytics Integrations

Supports hybrid cloud Automatically know what’s Provides Day 1 dashboards + Gain flexibility with powerful
network observability normal and what’s not for every troubleshooting workflows API, Webhooks, Kafka and bus
metric support
250+ vendors metric + flow Easily pivot between metrics,
data for application context Flexible OOTB alert polices with flow and Splunk/ELK log data Improve workflows by
standard deviation analysis integrating data ready from
Leverages innovative Share visualizations and IT and AIOps platforms
architecture collecting billions Dynamic capacity and trend workflows across teams
of data points a day analysis for future traffic Apply 3rd party data into a
highly customizable reporting
layer
34
IBM Automation / © 2023 IBM Corporation
 IBM Turbonomic
Hybrid cloud cost optimization

Maximize business value for every dollar invested in public, private, hybrid and multicloud

Continuous Cost Performance Quicker Time to Automate and Maximize Savings

Value Optimize

Give applications the resources Take non-disruptive, reversible Confidently automate cost Harness the power of cloud’s
they need, when they need actions to immediately lower optimization, so it can be consumption model and optimize
them, continuously and costs, improve performance, seamlessly built into all things big and small to
automatically. No guessing, no and build trust. Automate more transformation, not just an maximize savings at scale.
compromising. Just results. actions for results that last. afterthought.

35
IBM Automation / © 2023 IBM Corporation
 IBM Cloud Pak for Watson AIOps
Proactive problem determination, remediation and avoidance

Proactive incident resolution using AI to eliminate unnecessary down time

Cross Domain Data Ingestion Event Proactive Incident Runbook

Correlation Management Automation

Correlate across all relevant data Prioritize incidents based on Create runbooks to automate
Events, metrics, alerts,
sources business criticality recurring remediations
topology, CMDB
Detect hidden anomalies, group Dynamically update application ChatOps and prescriptive next
Tickets, defects, CI/CD
based on patterns topologies best actions
events
Find deviations in performance Recommend fixes based on Centralize policies across cloud
On-Prem, Cloud, SaaS, VM’s
metrics analysis of past tickets and VM environments
and containers, systems,
apps, network

36
IBM Automation / © 2023 IBM Corporation
IBM Software
Brand Portfolio
Data and AI

Automation

Security

Sustainability

IBM Brands Overview/ © 2023 IBM Corporation 37

 Threat Management

Predict, prevent, and IBM's client-centered approach breaks down silos between point products, integrates existing multi-vendor
respond tools, and reduces vendor lock-in. Core offerings include IBM QRadar SIEM and SOAR, along with strategic
to modern threats acquisitions of ReaQta and Randori to give clients enhanced insights and threat detection, faster response
and attack surface management.

These capabilities are brought together on IBM Security QRadar Suite, which is built on open standards.

*NEW*QRadar Suite (formerly CP4S) - Security auditing, reporting, analysis and governance
Includes:
•QRadar EDR & XDR (formerly ReaQta) - Hypervisor-based endpoint security automation software
•QRadar Log Insights - Purpose-built unified enterprise logging solution designed for security
•QRadar SIEM - Software and network appliances for real-time security analysis
•QRadar SOAR (formerly Resilient) - Software for security event response workflow automation

Randori - Attack surface management (ASM) platform

XForce Threat Intelligence - Cyber threat intelligence services
IBM Security/ © 2022 IBM Corporation 38
Modernize security operations
with greater speed and visibility
The evolution of the IBM Security QRadar Suite
Designed around the analyst experience
Enable better decisions quickly
Know your Accelerate your threat detection using a common, streamlined,
attack surface and response capabilities Unified Analyst Experience (UAX)

Federated Gain accurate insights quickly

ASM EDR Log Insights SIEM SOAR
and XDR Access Streamline workflow with automation and AI
designed for analysts, continuously updated
threat X-Force threat detection and
response expertise

Work with what you already have

Unified Analyst Experience
and expand to where you want to go
Risk-driven prioritization | Built-in expertise | AI-driven outcomes
Built to meet you where you are using an open
X-Force Threat Intelligence and Expertise modular platform, standards, and ecosystem,
with bi-directional integrations including
federated search
Open Platform. Open Integration. Open Threat Intelligence.
 Data Security

IBM Security Guardium is a data security suite that uses AI technology to protect sensitive and regulated
Protect data data across hybrid cloud environments while managing compliance obligations, discovering sensitive
across the hybrid cloud shadow data, encrypting it, and monitoring data activity for risks and advanced threats.

Guardium Suite – Comprehensive data security and compliance software

• Insights
• File and Database Encryption
• Data Protection
• Key Management – GKLM, GCKM, GDKM
• IBM Security Discover and Classify (formerly 1touch.io)
• Tokenization
• Application Encryption

*NEW* Polar Security – a leader in the fast-growing Data Security Posture Management (DSPM) space

IBM Security/ © 2022 IBM Corporation 46

IBM Security Guardium Smarter Data Security
Consulting,
Systems Integration and
Discover Analyze Respond Simplify Protect Managed Security Services

Guardium Data Guardium Data Data Security Strategy

Protection Encryption

Guardium Vulnerability Guardium Data Guardium Key Lifecycle Data Discovery

Assessment Risk Manager Manager

Data Security Hub: Guardium Insights for Cloud Pak for Security Data Security Governance

Environments and Data Sources

Managed DAM
Multicloud | Databases | Big Data | Documents | Applications | Endpoints | Mainframes

Integrations and Orchestration Managed Data Encryption

Integrations and orchestration
SOAR | SIEM | IAM | IT Ops and Service Management

IBM Security / © 2020 IBM Corporation 47

A smarter, continuous approach is needed
to address data security challenges

Discover Analyze Protect Respond Simplify

Discover and classify Analyze and Protect sensitive data Respond to threats Simplify data privacy
your sensitive data assess risk with through encryption and in real time and and
across on premises and contextual insights and access policies, and send actionable security
cloud data stores analytics monitor data access alerts to security compliance
patterns operations systems

IBM Security Guardium

IBM Security / © 2020 IBM Corporation 48

IBM Security Guardium Data Protection

– Discover and classify IBM Security Guardium Data Protection

sensitive data, Data Discovery | Vulnerability Assessment | Activity Monitoring | Compliance Reporting
regardless of whether
its stored on-premises • Automated compliance auditing • Real-time monitoring • Advanced threat analytics
and reporting and alerting and rapid response
or in hybrid multicloud
– Harden your Data sources
infrastructure with Databases & Big Data / Files / Cloud Mainframe Applications
vulnerability scans warehouses / Semi-structured unstructured
Structured data data data

– Discover and respond

to threats in real time Sources supported via:
• STAPs • ETAPs • ATAPS • Native Audit Logs
– Use pre-built templates
to simplify and
accelerate your
compliance journey

IBM Security / © 2020 IBM Corporation 49

 Identity and
Access Management
IBM delivers comprehensive solutions that support zero trust strategies. For instance, IBM Security Verify
Secure user access secures the users with access and identity governance, while IBM Security MaaS360 secures the devices.
and improve workforce IBM also offers IBM Security IAM Services to safeguard clients from unauthorized access and IBM Zero Trust
productivity Acceleration Services to assess a client’s current and future state—and plan an appropriate strategy.

•Verify - IAM software available on-premises or as SaaS

•Verify Privilege - Endpoint privilege management (PAM) and application control software
•MaaS360 - Unified endpoint management (UEM) software for many device types
•Trusteer - Software to authenticate customers, detect fraud and assess risk
•zSecure - Security, risk management and compliance tools for Z hardware
•Zero Trust - Zero trust FRAMEWORK secures an organization’s most important assets

IBM Security/ © 2022 IBM Corporation 57

IBM Software
Brand Portfolio
Data and AI

Automation

Security

Sustainability

IBM Brands Overview/ © 2023 IBM Corporation 58

 Sustainability
Sustainability Software aligns our Maximo®, TRIRIGA®, Environmental Intelligence Suite, Envizi, Complex
Engineering, Supply Chain and B2B Collaboration portfolios to create a comprehensive enterprise
applications portfolio to help clients transform how they execute enterprise operations leveraging
intelligent insights.

•Asset Management - includes Maximo, TRIRIGA, Environmental Intelligence Suite, and Envizi

•Complex Engineering - includes Engineering Lifecycle Management (ELM)

•Data Exchange (Sterling) - includes Sterling B2B Integration, Managed File Transfer (MFT),
Sterling Partner Engagement Manager, Sterling Transformation Extender,
Supply Chain Business Network (SCBN)

•Supply Chain (Sterling) - includes Sterling Order & Inventory Management and Supply Chain
Intelligence Suite (SCIS)
IBM Sustainability / © 2022 IBM Corporation 59
Additional Resources (for Business Partners only) :

IBM Partner Portal – Register deals, monitor incentives, track expertise, and grow your
partnership with IBM

Seismic@IBM – Document/content repository of all IBM sales assets

IBM Partner Training – Proficiency courses (badges) according to brands and products

IBM Technology Zone - technical ‘Show Me’ content and environments together in one place
*for Learning, Training, Demo, POC, etc
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