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Interview Technique

The document discusses four common qualitative data collection and analysis methods: interviews, case studies, focus groups, and action research. Interviews involve asking questions to collect in-depth information on opinions, thoughts, and experiences. Case studies explore programs, activities, or individuals in real-life contexts to generate multi-faceted understandings. Focus groups bring small groups together to obtain knowledge on attitudes through moderated discussions. Action research simultaneously investigates issues and takes action to improve practices. The document also contrasts explanatory and exploratory approaches to analysis, and describes grounded theory and thematic analysis methods.

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Sadia
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22 views

Interview Technique

The document discusses four common qualitative data collection and analysis methods: interviews, case studies, focus groups, and action research. Interviews involve asking questions to collect in-depth information on opinions, thoughts, and experiences. Case studies explore programs, activities, or individuals in real-life contexts to generate multi-faceted understandings. Focus groups bring small groups together to obtain knowledge on attitudes through moderated discussions. Action research simultaneously investigates issues and takes action to improve practices. The document also contrasts explanatory and exploratory approaches to analysis, and describes grounded theory and thematic analysis methods.

Uploaded by

Sadia
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Methods of data collection in qualitative research

Interview Case study Focus group


technique

Case Studies are a A focus group is a research


An interview is a qualitative qualitative design in which method that brings
research method that relies the researcher explores in together a small group of
What? on asking questions in order depth a program, event, people to answer questions
to collect data. activity, process, or one or in a moderated setting
more individuals.

It is use to generate an in- In order to obtain in-depth


It is used to explore a topic depth, multi-faceted knowledge concerning
in considerable depth with understanding of a attitudes, perceptions,
few people complex issue in its real- beliefs and opinions of
Why? life context. individuals regarding a
specific health issue

It can be costly, time case studies is that they are focus groups can be
consuming and sometime often difficult, if not difficult to assemble. It
Why not? researcher biased, not suited impossible, to replicate may not be easy to get a
in every research design representative sample and
focus groups may
discourage certain people
from participating
In interview is a structured In a case study, nearly The facilitator will ask the
conversation where one every aspect of the group questions and listen
participant asks questions, subject's life and history is to their responses. The
and the other provides analyzed to seek patterns conversations are usually
How? answers and causes of behavior. recorded and the
information gathered can
be used to inform
decisions and strategies
. when there is a need to commonly used in social, focus groups are often
collect in-depth information educational, clinical, and used in marketing, library
on people's opinions, business research science, social science, and
Where? thoughts, experiences, and user research disciplines
feelings. We use interview
Methods of data collection in qualitative research

What why Why not How where


Action Action research Action action research its name action
research is a research research studies are suggests, research is
method that offers one plagued by action often used
aims to path to more very limited research in the
simultaneously deliberate, generalizability conducts social
investigate and substantial, and are very research and sciences,
solve an issue. and critical difficult to takes action particularly
reflection that replicate. at the same in
can be time educational
documented settings
and analyzed
to improve an
educator’s
practices.

Approaches of analysis in qualitative research:


There are 4 approaches of analysis in qualitative research
 Explanatory vs Exploratory
 Grounded theory
 Thematic analysis
Explanatory technique Exploratory technique
explanatory research explains why certain exploratory research explores and
phenomena work in the way that they do, investigates a problem that is not clearly
defined
We use the term explanatory research to We usually conduct this type of research
identify research studies that answer this when they want to test the feasibility of
‘why question’. This type of research conducting an extensive study on a
study attempts to link different ideas to particular topic. This type of research is
understand the nature of cause-and-effect typically conducted for problems at a
relationships preliminary stage
explanatory research links different ideas exploratory research explores the research
to understand the nature of cause-and- problem but does not offer final or
effect relationships in order to explain conclusive solutions to existing problems
why certain phenomena occur,
Methods of data collection in qualitative research

Grounded theory Thematic analysis


Grounded theory is a general thematic analysis is a methodology, if not
epistemological approach a specific method
It is a qualitative method that enables you Thematic analysis is a method of
to study a particular phenomenon or analyzing qualitative data. It is usually
process and discover new theories that are applied to a set of texts, such as an
based on the collection and analysis of interview or transcripts. The researcher
real-world data closely examines the data to identify
common themes, topics, ideas and
patterns of meaning that come up
repeatedly.
Why: we should consider using grounded Why: we use it, because it offers a more
theory when there is no existing theory accessible form of analysis, particularly
that offers an explanation for a for those early in their research career
phenomenon that you are studying. It can
also be used if there is an existing theory,
but it is potentially incomplete as the data
used to derive that theory wasn’t collected
from the group of participants that you
plan on researching

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