PERIYAR UNIVERSITY

SALEM – 636 011

DEPARTMENT OF
MANAGEMENT STUDIES
M.B.A.,
(GENERAL MANAGEMENT)

SYLLABUS
(for the Candidates Admitted from 2023 - 2024)

TAMILNADU STATE COUNCIL

FOR HIGHER EDUCATION,
CHENNAI – 600 005
 M.B.A., GENERAL MANAGEMENT (FULL TIME)
Choice Based Credit System
Program Educational Outcomes;
PEO 1 – Employability: To develop students with industry specific knowledge & skills to meet the
industry requirements and also join Public sector undertaking through competitive examinations.
PEO 2 - Entrepreneur: To create effective business service owners, with a growth mindset by
enhancing their critical thinking, problem solving and decision-making skills.
PEO3 – Research and Development: To instill and grow a mindset that focusses efforts towards
inculcating and encouraging the students in the field research and development.
PEO 4 – Contribution to Business World: To produce ethical and innovative business professionals
to enhance growth of the business world.
PEO 5 – Contribution to the Society: To work and contribute towards holistic development
of society by producing competent MBA professionals.
Program Outcomes:
PO1: Problem Solving Skill: Application of tools & techniques relevant to management
theories and practices in analyzing & solving business problems.
PO2: Decision Making Skill: Fostering analytical and critical thinking abilities for data-based
decision making.
PO3: Ethical Value: Ability to develop value based leadership attributes.
PO4: Communication Skill: Ability to understand, analyze and effectively communicate
global, economic, legal and ethical aspects of business.
PO5: Individual and Team Leadership Skill: Ability to be self-motivated in leading &
driving a team towards achievement of organizational goals and contributing effectively to
establish industrial harmony.
PO6: Employability Skill: Foster and enhance employability skills through relevant industry
subject knowledge.
PO7: Entrepreneurial Skill: Equipped with skills and competencies to become a global
entrepreneur.
PO8: Contribution to Society: Strive towards becoming a global influencer and motivating
future generation towards building a legacy that contributes to overall growth of humankind.
PEO – PO MAPPING
PO 1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
PEO 1 Y Y Y Y Y Y Y Y
PEO 2 Y Y Y Y Y Y Y
PEO3 Y Y Y Y Y Y y
PEO 4 Y Y Y Y Y Y Y Y
PEO 5 Y Y Y Y Y Y Y Y
 FIRST SEMESTER
Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
23PUMBA1C01 Management Principles Core 4 - - - 4 60 25 75 100
and Business Ethics
23PUMBA1C02 Quantitative Techniques Core 3 1 - - 4 60 25 75 100
and Research Methods in
Business
23PUMBA1C03 Managing Organizational Core 4 - - - 4 60 25 75 100
Behaviour
23PUMBA1C04 Accounting for Managers Core 3 1 - - 4 60 25 75 100
23PUMBA1C05 Managerial Economics Core 4 - - - 4 60 25 75 100
23PUMBA1C06 Legal Systems in Core 4 - - - 4 60 25 75 100
Business
23PUMBA1C07 Entrepreneurship Extra 3 - - - 3 45 25 75 100
Development Disciplinary
23PUMBA1CSS1 Soft Skills I – Executive Soft Skills - - 2 - 2 30 40 60 100
Communication

SECOND SEMESTER

Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

23PUMBA1C08 Applied Operations Research Core 3 1 - - 4 60 CIA

25 75 100
23PUMBA1C09 Human Resource Management Core 4 - - - 4 60 25 75 100
23PUMBA1C10 Marketing Management Core 4 - - - 4 60 25 75 100
23PUMBA1C11 Operations Management Core 3 1 - - 4 60 25 75 100
23PUMBA1C12 Financial Management Core 3 1 - - 4 60 25 75 100
23PUMBA1C13 Strategic Management Core 4 - - - 4 60 25 75 100
23PUMBA1C14 International Business Extra 3 - - - 3 45 25 75 100
Disciplinary
23PUMBA1CSS2 Soft Skills II – Business Etiquette Soft Skills - - 2 - 2 30 40 60 100
23PUMBA1CSS3 Soft Skills III – Computing Skills Soft Skills - - 2 - 2 30 40 60 100
 SEMESTER I
Marks

Subject Code Subject Name L T P O

23PUMBA1C01 Management Principles and

Core 4 - - - 4 60 25 75 100
Business Ethics
Course Objectives
To familiarize the students to the basic concepts of management in order to aid in
C1
understanding how an organization function.
C2 To provide insights on Planning & Decision Making
C3 To throw light on Organizing, Managing Change and Innovation
C4 To elucidate on Leadership, Communication and Controlling.
To create awareness and importance of Business Ethics and Social
C5
Responsibility.
SYLLABUS
No. of Course Objectives
UNIT Details
Hours
Introduction: Nature of Management – Concepts
and
Foundations of Management- Managerial Functions-
Management Skills - The Evolution of Management
I 12 C1
Thought – Tasks of a Professional Manager –
Organizational Culture - Environment – Systems
Approach to Management – Levels in Management –
Disaster Management
Planning & Decision Making: Steps in Planning
Process – Scope and Limitations – Short Term and
Long Term Planning – Flexibility in Planning –
II Characteristics of a Sound Plan – Management By 12 C2
Objectives (MBO). Strategic Management Process
Decision Making Process and Techniques.
Business Models
Nature of Organizing: Organization Structure and
Design - Authority Relationships – Delegation of
Authority and Decentralization – Interdepartmental
Coordinator – emerging Trends in corporate Structure,
Strategy and Culture – Impact of Technology on
III 12 C3
Organizational design – Mechanistic vs. Adoptive
Structures – Formal and Informal Organization. Span
of control – Pros and Cons of Narrow and Wide Spans
of Control – Optimum Span - Managing Change and
Innovation.
Leadership and Control: Leadership: Approaches to
Leadership and Communication. Control: Concept of
Control – Application of the Process of Control at
Different Levels of Management (top, middle and first
IV 12 C4
line). Performance Standards – Measurements of
Performance – Remedial Action - An Integrated
Control system in an Organization – Management by
Exception (MBE) –
 Business Ethics: Importance of Business Ethics –
Ethical Issues and Dilemmas in Business - Ethical
V Decision Making and Ethical Leadership – Ethics 12 C5
Audit
- Business Ethics and - CSR Models.
Total 60
Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
Possess the knowledge on the basic concepts of management
CO1 PO4, PO6, PO8
and understand how an organization functions.
CO2 Possess knowledge on planning & decision making. PO1, PO2
CO3 Have insights on organizing, managing change and Innovation PO5, PO6, PO7
CO4 Learn leadership, communication and controlling skills. PO4, PO5
Have better understanding on business ethics and social
CO5 PO3, PO8
responsibility.
Reading List
1. [Link] In
2. [Link] Com
3. International journal of Management Concepts and Philosophy
4. Journal of Management, Sage Publications
References Books
Mukherjee, K., Principles of Management, 2nd Edition, Tata McGraw Hill Education Pvt.
1.
Ltd., 2009
S. K. Mandal., Management Principles and practice, 3rd Edition, Jaico Publishing
2.
House, Jan.2011.
Griffin, R. W., Management, 11th Edition, South-Western College Publication, January
3.
2018.
Koontz, H. and Weihrich, H., Essentials of Management: An International Perspective,
4.
11th Edition, Tata McGraw Hill Education Private Ltd., July 2020
5. Certo, S C. and Certo, T, Modern Management, 13th Edition, Prentice Hall, January 2014.
Robbins, S and Coulter, M, 11th Edition, Management, Prentice Hall, 11th edition, January
6.
2012
7. Shaikh Ubaid, Disaster Management, Technical publications, 1st edition, 2020

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2 3
CO 3 2 2 2
CO 4 3 3
CO 5 3 3

3-Strong 2-Medium 1-Low

 Marks

Subject Code Subject Name L T P O

Quantitative Techniques and Research

23PUMBA1C02 Core 3 1 - - 4 60 25 75 100
Methods in Business
Course Objectives
To provide the students with an introduction to probability theory and discuss how probability
1
calculations may facilitate their decision making.
To construct a coherent research proposal that includes an abstract, literature review, research
2
questions, ethical considerations and methodology.
To understand the basic statistical tools for analysis & interpretation of qualitative and quantitative
3
data.
4 To recognize the principles and characteristics of the multivariate data analysis techniques.

5 To become familiar with the process of drafting a report that poses a significant problem

SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Probability - Rules of probability- Probability
distribution; Binomial, Poisson and Normal Distributions, their
applications in Business and Industrial Problem- Baye’s Theorem and
I 17 C1
its applications - Decision Making under risk and uncertainty;
Maximax, Maximin, Regret Hurwitz and Laplace Criteria in Business
and Decision Making - Decision tree.
Research Methods: Research - Definition - Research Process -
Research Design – Definition- Types Of Research Design - Role of
Theory in Research - Variables in Research – Objectives - Hypothesis
- Types of Data; Preliminary Vs Secondary- Methods of Primary Data
Collection; Survey, Observation, Experiments - Construction Of
II 10 C2
Questionnaire -
Questionnaire Schedule- Validity and Reliability of Instruments - Types
of Scales; Nominal, Ordinal, Interval - Types of Attitude Measurement
Scales – Sampling Techniques; Probability And Non probability
Techniques- Optimal Sample Size determination
Data Preparation and Analysis: Data Preparation - Editing –Coding-
Data Entry- Data Analysis- Testing Of Hypothesis Univariate and
Bivariate Analysis Parametric And Nonparametric Tests and
III Interpretation of Test Results- Chi-Square Test- Correlation; Karl 15 C3
Pearson’s Vs Correlation Coefficient and Spearman's Rank Correlation-
Regression Analysis - One Way and Two Way Analysis of Variance.
Multivariate Statistical Analysis: Exploratory and Confirmatory
Factor Analysis -Discriminant Analysis- Cluster Analysis -Conjoint
IV Analysis -Multiple Regression- Multidimensional Scaling- Their 09 C4
Application In Marketing Problems -Application of Statistical Software
For Data Analysis- SEM Analysis
Report Writing and Ethics in Business Research: Research Reports-
Different Types -Report Writing Format- Content of Report- Need For
V Executive Summary- Chapterisation -Framing the Title of the Report- 09 C5
Different Styles Of Referencing -Academic Vs Business Research
Reports - Ethics In Research.
Total 60
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Be able to develop problem-solving techniques needed to accurately
CO1 PO1, PO2, PO6, PO7
calculate probabilities.
Be able to devise research methods, techniques and strategies in the
CO2 appropriate manner for managerial decision making and conduct PO4, PO6
research for the industry.
Be able to apply and interpret the different types of quantitative and
CO3 PO4, PO6
qualitative methods of data analysis.
Be able to use multivariate techniques appropriately, undertake
CO4 PO4, PO6
multivariate hypothesis tests, and draw appropriate conclusions.
Be able to present orally their research or a summary of another’s
CO5 PO4, PO6
research in an organized, coherent, and compelling fashion.
Reading List
[Link]
1.
/[Link]
2. [Link]
3. [Link]
4. [Link]
References Books
Kumar, R., Research Methodology: A Step-by-Step guide for Beginners, Sage, South Asia, 4th
1.
Edition, 2014.
Srivastava, T.N. and Rego, S., Statistics for Management, 2nd Edition, Tata McGraw Hill, 3rd
2.
Edition, 2016.
Cooper, D.R., Schindler, P. And Business Research Methods, Tata- McGrew Hill,12th Edition,
3.
2012.
Cooper, D.R., Schindler, P. and Sharma, J.K., Business Research Methods,11th Edition, Tata-
4.
McGraw Hill, 12 th Edition, 2018.
Johnson, R.A., and Wichern, D.W., Applied Multivariate Statistical Analysis, PHI Learning Pvt.
5.
Ltd., 6 th Edition, 2012.
Anderson, Sweeny, Williams, Camm and Cochran, Statistics for business and Economics,
6.
Cengage Learning, New Delhi, 13th Edition, 2017

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 3 3
CO 2 3 3
CO 3 2 2
CO 4 2 2
CO 5 2 3
3-Strong 2-Medium 1-Low
 Marks

Subject Code Subject Name L T P O

Managing Organizational
23PUMBA1C03 Core 4 - - - 4 60 25 75 100
Behaviour
Course Objectives
To familiarize the students to the basic concepts of managing Organizational
1 Behaviour in order to aid in understanding how an men behave in an organization.
To provide insights on Individual Differences, perception, learning, Attitudes values and
2
motivation
3 To throw light on Group Dynamics and Interpersonal Communication
4 To elucidate on Leadership, Politics, Conflicts and Negotiation.
To create awareness and importance of work stress and Emotional Intelligence and its
5
influence on employees in an organization.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction to Organizational Behaviour: Historical
background of OB - Concept Relevance of OB –
Contributing disciplines - to the field of OB, challenges
I 12 C1
and opportunities for OB, foundations of Individual
Behaviour. Theory – social theory- Organizational
Citizenship Behaviour
Individual Difference - Personality – concept and
determinants of personality – theories of personality – type
of theories – trait theory – psycho analytic theory - social
learning theory – Erikson’s stages of Personality
Development Chris Argyris Immaturity to Maturity
Continuum. Personality – Job fit. Perception: Meaning
Process – Factors influencing perception – Attribution
theory
Learning: Classical, Operant and Social Cognitive
II Approaches – Managerial implications. 12 C2
Attitudes and Values:– Components, Attitude –
Behaviour relationship, formation, values.
Motivation: Early Theories of Motivation – Hierarchy of
needs theory, Theory X and Theory Y, Two factor theory,
McClelland’s theory of needs and Contemporary theories
of motivation – Self – Determination theory, Job
Engagement, Goal Setting theory, Self– efficacy theory,
Re – inforcement theory, Equity theory, Expectancy
theory.
Group Dynamics – Foundations of Group Behaviour –
Group and Team - Stages of Group Development– Factors
affecting Group and Team Performance - Group Decision
III 12 C3
making Interpersonal Communication –
Communication Process – Barriers to Communication–
Guidelines for Effective Communication
Leadership – Trait, Behavioural and Contingency
theories, Leaders vs Managers Power and
IV 12 C4
Politics: Sources of Power – Political Behaviour in
Organizations – Managing Politics. Conflict and
 Negotiation: Sources and Types of Conflict –Negotiation
Strategies– Negotiation Process.
Work Stress: Stressors in the Workplace – Individual
Differences on Experiencing Stress - Managing
Workplace Stress. Organizational Culture and Climate:
Concept and Importance – Creating and Sustaining
V 12 C5
Culture.
Emotional Intelligence, Work Life Integration Practices.
Knowledge based enterprise- systems and Processes;
Networked and virtual organizations.
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Possess the knowledge on the basic concepts of
CO1 managing Organizational Behaviour in order to aid in PO4
understanding how a man behave in an organization
Possess knowledge on Individual Differences, perception,
CO2 PO3, PO6
learning, Attitudes values and motivation
Have insights on Group Dynamics and Interpersonal
CO3 PO2, PO4, PO5
Communication
CO4 Learn Leadership, Politics, Conflicts and Negotiation. PO5
Have better understanding on work stress and Emotional
CO5 Intelligence and its influence on employees in an PO6, PO8
organization.
Reading List
1. [Link]
2. [Link]
3. [Link]/organisation/
4. Journal of Organizational Behaviour – wiley Online Library
References Books
1. Prasad .L.M., Organisational Behaviour ,Sultan Chand and Sons, 2019
2. [Link], A Textbook Of Organisational Behaviours ,[Link] & Company,2019
K. Aswattappa, Organisational Behaviour, Himalaya Publishing House, 12th Edition,
3.
2016.
4. Luthans, F. Organizational Behaviour, 12th Edition, Tata McGraw Hill Education, 2017.
McShane, S.L., Von Glinow, M.A., and Sharma, R.R., Organizational Behaviour, 5th
5.
Edition, Tata McGraw-Hill Education Pvt. Ltd., 2011.
Stephen P. Robins, Timothy A. Judge and Neharika Vohra, Essentials of Organisational
6.
Behaviour, 18th Edition, Pearson Education, 2019.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2
CO 2 3 3
CO 3 3 3 3
CO 4 3
CO 5 3 2

3-Strong 2-Medium 1-Low

 Marks

Subject Code Subject Name L T P O

23PUMBA1C04 Accounting for Managers Core 3 1 - - 4 60 25 75 100

Course Objectives
To acquaint the students with the fundamentals of principles of financial, cost and
1
management accounting
2 To enable the students to prepare, analyses and interpret financial statements
3 To acquaint the students with the tools and techniques of financial analysis
4 To enable the students to take decisions using management accounting tools.
To enable the students to prepare the reports with the accounting tools and facilitate
5
managerial decision making.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Financial Accounting – Meaning - Objectives -
functions. Branches of Accounting: Financial, Cost
and Management Accounting - Accounting
Concepts and conventions. Journal – Ledger – Trial
I 12 C1
Balance – Preparation of Final Accounts: Trading,
Profit and
Loss Account and Balance Sheet (problems);
International Accounting Standards - IFRS
Financial Statement Analysis - Objectives -
Techniques of Financial Statement Analysis:
Common Size and Comparative Financial
Statements, Trend analysis, Ratio Analysis. Fund
II Flow Statement - Statement of Changes in Working 12 C2
Capital - Preparation of Fund Flow Statement - Cash
Flow Statement Analysis- Distinction between Fund
Flow and Cash Flow Statement – problem.
Marginal Costing - Definition - distinction between
marginal costing and absorption costing -
Breakeven point Analysis - Contribution, p/v Ratio,
III margin of safety - Decision making under marginal 12 C3
costing system-key factor analysis, make or buy
decisions, export decision, sales mix decision-
Problems.
Budget, Budgeting, and Budgeting Control - Types
of Budgets - Preparation of Flexible and fixed
IV Budgets, master budget and Cash Budget - Problems 12 C4
- Zero Base Budgeting.
Cost Accounting: meaning – Objectives - Elements of
Cost – Cost Sheet (Problems) – classification of cost –
Cost Unit and Cost Centre – Methods of Costing –
Techniques of Costing. Standard costing and variance
analysis Reporting to Management – Uses of
V Accounting information in Managerial decision 12 C5
making. Reporting-Accounting Standards and
Accounting Disclosure practices in India; Exposure to
Practical Knowledge of using Accounting software-
Open Source.
 Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Be able to understand the fundamentals of principles
CO1 PO6
of financial, cost and management accounting
Be able to prepare, analyze and interpret financial PO1, PO2, PO4, PO6, PO7
CO2
statements
Be able to use the tools and techniques of financial PO1, PO2, PO3, PO6, PO7
CO3
analysis.
Be able to take decisions using management
CO4 PO1, PO2, PO6, PO7
accounting tools.
Be able to prepare the reports with the accounting tools PO2, PO3, PO4, PO6,
CO5
and facilitate and take managerial decisions. PO7, PO8
Reading List
[Link]
1.
accounting%20 for%20 [Link]
2. [Link]
3. [Link]
[Link]
4.
management
References Books
1.
Gupta, A., Financial Accounting for Management: An Analytical Perspective, 5th
2.
Edition, Pearson, 2016.
Khan, M.Y. and Jain, P.K., Management Accounting: Text, Problems and Cases,
3.
8thEdition, Tata McGraw Hill Education Pvt. Ltd., 2021.
Nalayiram Subramanian, Contemporary Financial Accounting and reporting for
4. Management – a holistic perspective- Edn. 1, 2014 published by S. N. Corporate
Management Consultants Private Limited
Horngren, C.T.,Sundem, G.L., Stratton, W.O., Burgstahler, D. and Schatzberg, J.,
5.
16th Edition, Pearson, 2013
Noreen, E., Brewer, P. and Garrison, R., Managerial Accounting for Managers, 13th
6.
Edition, Tata McGraw-Hill Education Pvt. Ltd., 2009.
Rustagi,R. P., Management Accounting, 2nd Edition, Taxmann Allied Services Pvt.
7.
Ltd, 2011

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 3 3 3 3 2
CO 3 3 3 3 3 2
CO 4 3 3 3 3
CO 5 3 3 3 3 2 2
3-Strong 2-Medium 1-Low
 Marks

Subject Code Subject Name L T P O

23PUMBA1C05 Managerial Economics Core 4 - - - 4 60 25 75 100

Course Objectives
To familiarize the students about managerial economics and to know the
1
fundamental concepts affecting business decisions.
To understand the concept of utility and demand analysis and demand forecasting
2
3 To know about production function and market structure
To have an idea and understanding about Macroeconomics like National Income,
4
savings and investment, Indian economic policy and Planning.
To Provide insights on Money Market, Inflation and Deflation, Monetary and
5
Fiscal policies, FDI and cashless economy.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Definition of Managerial Economics.
Decision Making and the Fundamental Concepts
Affecting Business Decisions – the Incremental
I 12 C1
Concept, Marginalism, Equi-marginal Concept, the
Time Perspective, Discounting Principle, Opportunity
Cost Principle- Micro and Macro Economics.
Utility Analysis and the Demand Curve: Elasticity of
Demand - Demand Analysis: Basic Concepts, and tools
of analysis for demand forecasting. Use of Business
II 12 C2
Indicators: Demand forecasting for consumer,
Consumer Durable and Capital Goods. Input-Output
Analysis – Consumer Behaviour-Consumer Equilibrium
The Production Function: Production with One Variable
Input – Law of Variable Proportions – Production with
Two Variable Inputs – Production Isoquants – Is cost
Lines Estimating Production Functions- Returns to Scale–
III Economies Vs Diseconomies of Scale – Cost Concepts – 12 C3
Analysis of cost – Short and long run costs.
Market Structure: Perfect and Imperfect Competition
– Monopoly, Duopoly, Monopolistic Competition –
Pricing Methods.
Macro Economic Variables – National Income- Concepts
– Gross Domestic Product, Gross National Product, Net
National Product – Measurement of National Income,
IV 12 C4
Savings, Investment - Business Cycles and Contracyclical
Policies – Role of Economic Policy – Indian Economic
Planning
Commodity and Money Market: Demand and Supply of
Money – Money Market Equilibrium – Monetary Policy
– Inflation – Deflation – Stagflation-Role of Fiscal
Policies- Indian Fiscal Policies - Government Policy
V towards Foreign Capital and Foreign Collaborations – 12 C5
Globalization and its Impact. Cashless economy and
digitalized cash transfers; Economic models and its
steps; FEMA-GST-Industrial Policy in India and its
effects on growth.
 Total 60

Course Outcomes

Course
On completion of this course, students will; Program Outcomes
Outcomes
Be able to understand the basic concepts of managerial
CO1 economics that helps the firm in decision making PO2, PO4
process.
Be familiar about the Basic concepts of Demand, Supply
CO2 PO4, PO6, PO7
and Equilibrium and their determinants
Have better idea and understanding about production
CO3 PO6, PO7
function and market structure
Have better insights about macroeconomics concepts
CO4 like National income, Savings and Investment, Indian PO8
Economic Policy and planning
Possess better knowledge about Money market,
Monetary and Fiscal policy, inflation and deflation, FDI
CO5 PO7
and globalization and Cashless economy and digitalized
cash transfers.
Reading List
[Link]
1.
economictools-todays-decision-makers6e-6/9788131733530
[Link]
2.
economics/?courseid=4207
[Link]
3.
economics76225857
4. The Indian Economic Journal - SAGE Journals

References Books

1. Damodaran, S., Managerial Economics, 2nd Edition, Oxford University Press,

1.
2011.
2. Dwivedi, D.N., Managerial Economics, Vikas Publishing House, 2011.

R. L. Varshney , K.L. Maheshwari., Managerial Economics, Sultan Chand &

3.
Sons, 2014.
William F. Samuelson, Stephen G. Marks, Jay L., Zagorsky., Managerial
4.
Economics, Wiley Publishers, 9th Edition (2021)
H. L. Ahuja., Managerial Economics., Atlantic Publishers and distributors(P) Ltd.,
5.
2017.
Dominick Salvatore, Managerial Economics: Principles and worldwide
6.
applications, 9E Adaptation, Oxford university press, 9th Edition, 2020.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3
CO 2 3 2 2
CO 3 3 3
CO 4 2
CO 5 2

3- Strong 2-Medium 1-Low

 Marks

Subject Code Subject Name L T P O

23PUMBA1C06 Legal Systems in Business Core 4 - - - 4 60 25 75 100

Course Objectives
1 To create knowledge and understanding on law of contracts
2 To describe about sale of goods and Negotiable instrument act
3 To have an overall understanding about partnership act and company law.
To familiarize various labour laws for effective administration of Human Resource
4
of an organization.
To provide insights and awareness about consumer protection act, Cyber-crimes,
5
Intellectual property Rights.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
The Law of Contracts: Definition of Contact Offer and
Acceptance – Essential Elements of a Valid Contract: Free
Consent – Competency of Parties – Lawful Consideration –
Legality of Object. Void, Voidable, Unenforceable and
Illegal Contracts – Performance of Contracts – Privity of
Contracts – Assignment of Contracts – By Whom Contract
I 12 C1
must be Performed – Time and Place of Performance –
Performance of Reciprocal Promises – Contracts which
need not be performed, Discharge of Contracts : By
Performance, By Agreement, By Impossibility, By Lapse
of Time, By Operation of Law and By Breach of Contracts
– Remedies for Breach of Contracts.
Sale of Goods Act: Definition of a Sale and a Contract of
Sale – Difference between (1) Sale and an Agreement to
Sell (2) Sale and a Contract Form (3) Sale and Bailment (4)
Sale and Mortgage of Goods (5) Sale and Time Purchase
II Conditions and Warranties – Passing of Property of Goods – 12 C2
Rights of an Unpaid Seller.
Negotiable Instruments Act: Negotiable
Instruments in General: Cheques, Bills of Exchange and
Promissory Notes – Definition and Characteristics
Partnership Act: Evolution – Definition of Partnership –
Difference between Partnership and Joint Family
Business – Kinds of Partnerships – Registration – Rights
and Liabilities of Partners – Dissolution.
Company Law: Evolution of Company Form of
Organisation – Companies Separate Legal Entity –
Comparison of Company with Partnership and Joint
Hindu Family Business – Kinds of Companies –
III 12 C3
Comparison of Private and Public Companies –
Formation of Companies – General Idea About
Memorandum and Articles of Association, Prospectus,
Statement in lieu of Prospectus – Management of Companies
– General Idea of Management of
Companies – Officers, Meetings – Resolutions – Account
and Audit – Winding up of Companies – General Idea of the
Different Modes of Winding Up.
 Labour Law: Factories Act, Minimum Wages Act,
Industrial Disputes Act, Employees Compensation Act,
Payment of Bonus Act 1965. Payment of Gratuity Act 1972.
ESI Act, Employees Provident Fund and Miscellaneous
Provisions Act 1952, Maternity Benefits Act, Child labour
Abolition & Regulation Act,1986- Inter-state Migrant
IV 12 C4
Workmen (Regulation of Employment & Conditions of
services) Act 1979- Bonded Labour system (Abolition)Act
1976- Sexual Harassment of women at Workplace
(Prevention, Prohibition & Redressal) Act 2013- Contract
Labour (Regulation and Abolition) Act- Four Labour Codes
and Rules-RTI Act 2005.
Consumer Protection Act, Competition Act 2002, Cyber
Crimes, IT Act 2008 – Intellectual Property Rights: Types of
Intellectual Property – Trademarks Act 1999 – The
V Copyright Act 1957 – International Copyright Order, 1999 – 12 C5
Design Act, 2000;
UNICITRAL – United Nations Commission on International
Trade Law.
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Have knowledge on understandings on law of contract. PO4, PO6, PO7
CO2 Know the sale of Goods & Negotiable instrument act. PO6
CO3 Have understandings on partnership and company law PO6, PO7
CO4 Have familiarize with various labour laws. PO5, PO6, PO7
Possess insights & awareness about consumer protection Act
CO5 PO8
Cyber Crimes, Intellectual Property Rights.
Reading List
1. [Link]
2. [Link] 2
3. [Link]
4. [Link]
References Books
1. Kapoor ND., Legal Systems in Business, Edition 2 (2021), Sultan Chand & Sons.
2. Rao, P.M., Mercantile Law, PHI Learning, 2011.
Majumdar, A. K. and Kapoor, G.K., Company Law, 15th Edition, Taxmann
3.
Publications Pvt. Ltd., 2012.
Majumdar, A. K. and Kapoor, G.K., Company Law and Practice, 17th Edition,
4.
Taxmann Publications Pvt. Ltd., 2012.
5. Intellectual Property Laws, Universal Law Publishing, 2012.
Daniel Albuquerque , Legal systems in Business, Oxford University Press India, 2nd
6.
Edition, 2015.
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2
CO 3 2 2
CO 4 2 2 2
CO 5 2
3-Strong 2- Medium 1- Low
 Marks

Subject Code Subject Name L T P O

Entrepreneurship Extra
23PUMBA1C07 3 - - - 3 45 25 75 100
Development Disciplinary
Course Objectives
1 To introduce students to entrepreneurship and its growth in India.
To impart knowledge on innovation, its types, role of technology in innovation, patents
2
and licensing.
3 To orient the students on new venture creation
4 To enable students to prepare a feasible business plan
5 To give inputs on various types of financing available for new ventures.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: The Entrepreneur – Definition –
Characteristics of Successful entrepreneur.
Entrepreneurial scene in India; MSME; Analysis of
I 9 C1
entrepreneurial growth in different communities – Case
histories of successful entrepreneurs. Similarities and
Distinguish between Entrepreneur and Intrapreneur.
Innovation in Business: Types of Innovation – Creating
and Identifying Opportunities for Innovation – Design
Thinking- The Technological Innovation Process –
II 9 C2
Creating New Technological Innovation and
Intrapreneurship – Licensing – Patent Rights – Innovation
in Indian Firms
New Venture Creation: Identifying Opportunities for
New Venture Creation: Environment Scanning –
Generation of New Ideas for Products and Services.
Creating, Shaping, Recognition, Seizing and Screening
III 9 C3
of Opportunities. Feasibility Analysis: Technical
Feasibility of Products and Services – Marketing
Feasibility: Marketing Methods – Pricing Policy and
Distribution Channels
Business Plan Preparation: Benefits of a Business Plan –
Elements of the Business Plan – Developing a Business
IV Plan – Guidelines for preparing a Business Plan – 9 C4
Format and Presentation; Start-ups and ecommerce
Start-ups. Business Model Canvas
Financing the New Venture: Capital structure and
working capital Management: Financial appraisal of
new project, Role of Banks – Credit appraisal by banks.
V 9 C5
Institutional Finance to Small Industries – Incentives –
Institutional Arrangement and Encouragement of
Entrepreneurship
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Be able to know about growth of entrepreneurship in India PO4, PO7
 Gain knowledge on innovation, its types, role of technology
CO2 PO7, PO8
in innovation, patents and licensing
CO3 Obtain knowledge on new venture creation PO6, PO7
CO4 Be able to prepare a business plan PO7, PO8
Gian knowledge on various types of financing available for
CO5 PO7, PO8
new ventures.
Reading List
1. [Link]
2. [Link]
3. [Link]
4. The International Journal of Entrepreneurship and Innovation
References Books
1. Reddy, N., Entrepreneurship: Text and Cases, Cengage Learning, 2010.
2. Roy, R., Entrepreneurship, 2nd Edition, Oxford University Press, 2011.
Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3rd
3.
Edition, Pearson, 2011.
Bessant, J., and Tidd, J., Innovation and Entrepreneurship, 2nd Edition, John Wiley
4.
& Sons, 2011.
Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing House,
5.
2011.
Entrepreneurship: Successfully Launching New Ventures, Global Edition, 6th
6. Edition Bruce R. Barringer, Texas A & amp; M University, R. Duane Ireland, ©2018
|Pearson

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3
CO 2 3 2
CO 3 2 3
CO 4 3 2
CO 5 3 3
3-Strong 2-Medium 1-Low
 Marks

Subject Code Subject Name L T P O

Soft Skills I – Executive Soft

23PUMBA1CSS1 - - 2 - 2 30 40 60 100
Communication Skills
Course Objectives
1 To acquire communication awareness, they are going to get for the industry.
To make the customer realize that you can provide them with information and other
2
essential things
3 To explore the skill of writing business proposals
4 To develop a plan for the meetings and interviews
5 To analyse the skills required for non-verbal communication
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
UNIT 1- Communication: Meaning and Significance of
Communication for Management- Types of Communication
Factors Affecting Effectiveness of Communication- Barriers
I to Communication- Principles of Effective Communication C1
Dyadic Communication- Face-to-face Communication. 6
Other Modes of Communication.
UNIT 11- Business Correspondence: Planning
Business Messages: Analysing the Task, Anticipating the
Audience. Adapting the Message Organizing and Writing
Business Messages: Patterns of organization, Use of Tools
such as Mind Maps, Composing the Message- Norms for
Business Letters for Different Kinds of Situation:
II Personalized Standard Letters, Enquiries, Inviting Quotations, 6 C2
Sending Quotations, Placing Orders, inviting tenders, claim
letters, Customers Complaints, Collection Letters, Sales
Promotion Letters- Revising Business Messages: Revising for
Clarity. Conciseness and Readability, Proof reading and
Evaluating- Letters of application and resume.
UNIT III- Business Reports and Proposals: Structure of
Reports- Long and Short Reports: Formal and Informal
III Reports- Writing Research Reports- Technical Reports- 6 C3
Norms for Including Exhibits and Appendices- Writing
Business Proposals.
UNIT IV- Conducting Meetings and Interviews:
Procedure for Conducting Meetings- Preparing Agenda,
Minutes and Resolutions- Conducting Seminars and
Conferences - Procedure of Regulating Speech - Evaluating
IV Oral Presentations Drafting Speech- Participating in Debates 6 C4
and Group Discussions- Presentation Skills- Fluency
Development Strategies- Attending and Conducting
Interviews- Listening.
UNIT V- Non-Verbal Communication:
Personal Appearance- Posture- Body Language- Reading
V Nonverbal Messages- Use of Charts. Diagrams and Tables- 6 C5
Visual and Audio-visual Aids for Communication.
Total 30
 Course Outcomes
Course Program
On completion of this course, students will;
Outcomes Outcomes
Understanding of theories and concepts, types and various
CO1 PO4, PO6
modes of communication in organizations
Development of skills on developing Business
CO2 PO4, PO6
Correspondence
Development of skills on preparing Business Reports and
CO3 PO4, PO6
Proposals
To draft effective business correspondence with brevity,
CO4 and clarity in designing and developing clean and lucid PO4, PO6
organizing skills.
To demonstrate his/her verbal and non-verbal
CO5 PO4, PO6
communication ability through presentations.
Reading List
1. [Link]
[Link]
2.
andcommunication-skills-infants-and-toddlers
3. [Link]
4. [Link]
References Books
Chaney, L. and Martin, J., Intercultural Business Communication. Person, 4 ed.,
1.
2008.
2. Chaturvedi, Business Communication, Person, 2 edition, 2011
Bovec L. Courtland and John V. Thill, Business Communication Today, 10 ed.,
3.
Pearson Education, New Delhi, 2011.
American Management Association, The AMA Handbook of Business Writing:
4. The Ultimate Guide to Style, Usage, Punctuation, Construction and Formatting,
2010.
Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product,
5.
Person Education, New Delhi, 2008

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3
CO 2 3 3
CO 3 3 3
CO 4 3 3
CO 5 3 3
3-Strong 2-Medium 1-Low
 SEMESTER II
Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1C08 Applied Operations Research Core 3 1 - - 4 60 25 75 100
Course Objectives
To provide the students with introduction on OR and its models to aid in
1
understanding its applicability in the various functional areas of management.
To understand the concept of linear programming models in determining profit
2
maximization and cost minimization
To learn about various methods adopted in transportation and Assignments
3
models.
To determine about inventory models, replacement models, job sequencing,
4
networking model and Queuing model
To throw light on dynamic model and game models and the application of pure
5
and mixed strategies in competitive environment.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Overview of operations research – Origin
– Nature, scope & characteristics of OR – Models in
I 08 C1
OR – Application of operations research in functional
areas of management
Linear Programming Problem: Linear programming
problem model – Formulation – Maximization &
II 12 C2
Minimization problem – Graphical method – Simplex
method – Artificial variable –- Primal & Dual.
Transportation problem: Basic Solution – North / West
corner Solution, LCM, VAM, Matrices method –
Optimal Solution – Stepping stone method – Vogel’s
III 12 C3
approximation method – Modi method – Degeneracy –
Imbalance matrix. Assignment model: Hungarian
method – Traveling salesmen problem.
Project Scheduling and Resource Management:
Deterministic Inventory models – Purchasing &
Manufacturing models – Probabilistic inventory models
– Replacement model – Sequencing – Brief
IV Introduction to Queuing models. Networking – 18 C4
Programme Evaluation and Review Technique (PERT)
and Critical Path Method (CPM) for Project
Scheduling- Crashing – Resource allocation and
Resource Scheduling.
Game Theory and Strategies: Games theory – two
player zero sum game theory – Saddle Point –Mixed
Strategies for games without saddle points –
V 10 C5
Dominance method – Graphical and L.P Solutions-
Goal Programming; Simulation; Integer programming
and Dynamic programming.
Total 60
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
 Obtain insight on the origin and nature of OR and also
CO1 PO4, PO6
the application of various models of OR.
Learn about the graphical, Simplex, Big M and dual
CO2 PO1, PO2, PO6, PO7
methods of Linear programming problem.
Be well versed with the concept of transportation and
CO3 PO1, PO2, PO6, PO7
Assignments models
Have better understanding on inventory models,
CO4 replacement models, job sequencing, networking model PO1, PO2, PO6, PO7
and Queuing model
Be imparted knowledge on the various methods of game
CO5 PO2, PO7
model
Reading List
1. [Link]
2. [Link]
3. [Link]
4. [Link]
References Books
Anderson, D.R., Sweeney, D.J., Williams, T.A. and Martin, K., An Introduction
1. to Management Science: Quantitative Approach to Decision Making, 14th
Edition Paperback – 1, Cengage Learning India Pvt. Ltd., 2019
2. Gupta, P.K., and Comboj, Introduction to Operations Research, S. Chand, 2014
Hiller, F., Liebermann, Nag and Basu, Introduction to Operations Research, 11th
3.
Edition Paperback, Tata McGraw-Hill Publishing Co. Ltd., 2021
Khanna, R.B., Quantitative Techniques for Managerial Decision Making, 3rd
4.
Edition – Paperback, New Age International Publishers, 2018
5. Taha, H.A., Operations Research: An Introduction, 10th Edition, Pearson, 2019
Vohra,N.D., Quantitative Techniques in Management, 5th Edition, Tata McGraw
6.
Hill Education Pvt. Ltd., 2017.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 3 2 2 2
CO 3 3 3 3 2
CO 4 3 3 2 2
CO 5 3 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1C09 Human Resource Management Core 4 - - - 4 60 25 75 100
Course Objectives
1 To embark importance of HRM role, functions and need
2 To assimilate theoretical and practical implications of HRP
3 To critically use appropriate training tools
4 To analyze and implement an effective performance management
5 To extrapolate and design compensation management techniques
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Introduction of Human Resource Management:
Importance of Human Resources, Definition and Objectives of
Human Resources Management, Qualities of a good HR
manager – Evolution and growth of Human Resource
I 12 C1
Management in India. Functions of Human Resource
Management. Strategic Human Resource Management
(SHRM).Human Resource Policies: Need, type and scope,
Human Resource Accounting andAudit- Gig Economy.
Human Resource Planning (HRP): Human Resources
Planning: Long and Short term planning, Job Analysis, Skills
inventory, Job Description, Job Specification and Succession
Planning, Strategic Human Resource Planning.
Recruitment and selection: Purposes, types and methods of
II 12 C2
recruitment and selection, Relative merits and demerits of the
different methods, Recruitment and Social Media.
Placement, Induction, Transfers, Promotions, Dismissal,
Resignation, Exit Interviews, Reduction of attrition rate-
Attrition and retention management
Training, Development & Career Management:
Importance and benefits of Training and Development,
Types of Training Methods, Executive Development
III 12 C3
Programs, Concept and process of Career Management;
Competency mapping, Knowledge Management & Talent
Management.
Performance Management:
Importance, process and Methods: Ranking, rating scales,
critical incident method, Removing subjectivity from
evaluation, MBO as a method of appraisal, Performance
IV 12 C4
Feedback, Online PMS. Human Resource Information
System; International Human Resource Management; Cross
cultural diversity management; Hybrid work culture; work-life
balance; Quality of work-life; HR Analytics.
Compensation Management: Wage and Salary
Administration: Job Evaluation, Calculation of Wage, Salary,
Prerequisites, Compensation Packages, Cost of Living Index
V and Calculation of Dearness Allowance, Rewards and 12 C5
Incentives; ESOP-Financial and non-financial incentives,
Productivity – linked Bonus, Compensation Criteria, Rewards
and Recognition.
 Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Gain an understanding of HRM policies and importance. PO4, PO6
CO2 Implement appropriate HRP in workplace. PO6
Apply feasible Training method and manage career
CO3 PO5, PO6, PO7
progressions.
CO4 Demonstrate managing performance of human resources. PO6, PO7
CO5 Design and justify compensation framework. PO4, PO6, PO7
Reading List
1. [Link]
2. [Link]
3. [Link]
4. [Link]
References Books
Ashwathappa, K., Human Resource Management, 9th Edition, Tata McGraw-Hill
1.
Education Pvt. Ltd., 2021.
Ivanecevich, J.M., Human Resource Management, 12th Edition, Tata McGraw-Hill
2.
Education Pvt. Ltd., 2020.
Gary Dessler & Biju Varrkey, Human Resource Management, 16th Edition, Pearson
3.
India Pvt. Ltd., 2020.
DeCenzo, D.A., Robbins S.P., Susan L Verhulst, Human Resource Management, 11th
4
Edition,Wiley India Pvt. Ltd., 2015.
5. Leigh Thompson, Making the team, A guide for Managers, Pearson, 6th Edition 2019.
Gary Dessler, Fundamentals of Human Resource Management, Pearson, 4th Edition
6.
2017.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M
CO 2 M
CO 3 S S M
CO 4 M M
CO 5 M M M
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1C10 Marketing Management Core 4 - - - 4 60 25 75 100
Course Objectives
To develop an understanding and enhance the knowledge about marketing theories,
1
principles, strategies and concepts and how they are applied.
2 To provide with opportunities to analyze marketing activities within the firm.
3 To analyze and explore the buyer behavior pattern in marketing situations.
4 To understand the branding, pricing and strategies in marketing a product.
5 To upgrade the knowledge and awareness of Consumer Rights in the Market.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Marketing Management Philosophies – What is
marketing- The concepts of marketing- Marketing and
I Services – Digital Marketing – Social Media Marketing – 12 C1
Current marketing challenges; Rural Marketing – E-Rural
Marketing – International Marketing – Industrial Marketing.
Strategic Marketing– Marketing Management Process –
Analysis of Marketing opportunities, Selecting Target
Consumers, developing Marketing Mix Analysis of Macro
II and Micro environment Marketing Research as an Aid to 12 C2
Marketing, Marketing Research Process – Sales Forecasting –
Techniques. Marketing Tactics, The Mix Service and Retail
Marketing.
MIS: Marketing Information Systems- Customer Relationship
III Management (CRM) Customer Engagement Marketing – 12 C3
Sales force Automation- Marketing Analytics
Buyer Behaviour: Factors Influencing Consumer Behaviour –
Buying situation– Buying Decision Process – Industrial Buyer
IV Behaviour. Market Segmentation : Targeting and Positioning 12 C4
– Competitive Marketing Strategies. Customer Life Cycle –
Customer Life time Value, Product Portfolio Management.
Product Policies: Consumer and Industrial Product Decisions,
Branding, Packaging and Labelling – New Product
Development and Product Life Cycle Strategies, Pricing –
Pricing Strategies and approaches, Promotion Decisions:
Promotion Mix – Integrated Marketing Communication –
Advertising and Sales Promotion - Sales Force Decisions,
V 12 C5
Selection, Training, Compensation and Control – Publicity
and Personal Selling – Distribution Management – Channel
Management: Selection, Co-operation and Conflict
Management – Vertical, Horizontal and Multi-channel
Systems Consumer Protection – Awareness of Consumer
Rights in the Market Place.
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the fundamental principles of marketing,
CO1 PO4, PO6, PO7
marketing concepts and ideas.
 Understand the organization’s marketing strategy and
CO2 marketing environment. Familiar with marketing research PO4, PO6
with forecasting techniques.
Understand the buyer behavior and market segmentation and
CO3 PO4, PO6, PO7
competitive marketing strategies.
Think strategically about branding, pricing and marketing
CO4 PO3, PO4, PO6, PO7
issues.
Familiar with Promotion decisions along with awareness on
CO5 PO6, PO8
Consumer Rights in the Market Place.
Reading List
[Link]
1.
fall-2010/lecture-notes/
2. [Link]
3. [Link]
4. [Link]
References Books
1. Pillai & Baghawathy, Marketing Management, [Link] , 2010.
Gupta Prachi, Aggarwal Ashita , et al., Marketing Management: Indian Cases, 1st
2.
Edition, 2017
[Link] Philip Kotler, et..al., Marketing Management; Indian Case Studies included,
3.
16th Edition, Pearson, 2022
4. Warren J. Keegan, Global Marketing Management, 8thEdition, Pearson, 2017.
Mullins, Marketing Management: A Strategic Decision Making Approach,
5. th
7 Edition, McGraw-Hill, 2010.
Philip Kotler and Keven Lane Keller, Marketing Management, 15th Edition, Pearson,
6.
2015

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 3 3
CO 3 2 2 2
CO 4 2 2 2 2
CO 5 2 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1C11 Operations Management Core 3 1 - - 4 60 25 75 100
Course Objectives
1 To understand the production function, production design & capacity planning,
Exploring the Make or Buy decision, and thus understanding the role of inventory
2
management
To determine multiple plant location decisions and effective utilization of plant
3 layout. To explain the models, concepts, and techniques adopted in the areas of
inventory control and maintenance.
4 To elucidate the importance and usefulness of work-study and quality control tools
5 To provide insights on service operations management and waiting line analysis.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
INTRODUCTION: Operations Management- Nature,
Scope, Historical Development, Functions- Long term
Vs Short term issues- A Systems Perspective-
Challenges- Manufacturing Trends in India-Production
I Design and Process Planning- Types of Production 12 C1
Processes- Plant Capacity-Capacity Planning- Make or
Buy Decisions- Use of Crossover Chart for Selection
Processes-Types of Charts used in Operations
Management.
FACILITY DESIGN: Plant Location: Factors to be
considered in Plant Location- Location Analysis
Techniques- Choice of General Region, Particular
community and Site- Multiple Plant Location Decision-
II Plant Location Trends. Layout of Manufacturing 12 C2
Facilities: Principles of a Good Layout- Layout Factors-
Basic Types of Layout- Principles of Materials
Handling- Materials Handling Equipment - Role of
Ergonomics in Job Design.
INVENTORY CONTROL AND MAINTENANCE:
Basic Inventory Models- Economic Order Quantity-
Economic Batch Quantity- Reorder Point-Safety Stock-
Inventory Costs-Classification and Codification of
Stock- ABC Classification-Materials Requirement
III Planning (MRP)- JIT- Implications of Supply Chain 12 C3
Management. Maintenance: Preventive Vs Breakdown
Maintenance- Group Replacement Vs Individual
Replacement- Breakdown Time Distribution-
Maintenance of Cost Balance- Procedure for
Maintenance.
DESIGN OF WORK SYSTEMS AND QUALITY
CONTROL: Work Study- Objectives- Procedure-
Method Study and Motion Study- Work Measurement-
Time Study-Performance Rating- Allowance Factors-
IV 14 C4
Standard Time- Work Sampling Techniques- Job
Sequencing and Scheduling. Quality Control: Purpose
of Inspection and Quality Control- Different Types of
Inspection- Acceptance Sampling- The Operating
 Characteristic Curve- Control Charts for Variables and
Attributes; Quality Circles; TQM – Six Sigma, Kaizen
SERVICE OPERATIONS MANAGEMENT:
Introduction to Services Management- Nature of
Services- Types of Services- Service Encounter-
V Designing Service Organizations- Service Facility 10 C5
Location and Layout- Service Blueprinting-Waiting
Line Analysis for Service Improvement- Service
Processes and Service Delivery.
Total 60
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Understand the concepts of production and its design,
CO1 PO2, PO4
capacity planning and make or buy decisions.
Be cognizant of the complexity involved in plant
CO2 PO2, PO7
location decisions and utilization of plant layout.
Understand the Inventory models and the importance of
CO3 PO6, PO7
maintenance techniques.
Be aware of work-study procedures and the importance
CO4 PO1, PO2, PO6, PO7
on quality control tools
Have insight on service operations, service delivery and
CO5 PO2, PO6, PO7
waiting line analysis.
Reading List
1. [Link]/~mgt_ves/mgt560/[Link]
2. [Link]/files/research/site/ebooks/strategy/[Link]
3. [Link]
4. [Link]
References Books
Aswathappa K and Shridhara Bhat K, Production and Operations Management,
1.
2nd Edition, Himalaya Publishing House, 2021.
Mahadevan B, Operations Management Theory and Practice, 3rd Edition,
2.
Pearson Education, 2015.
Russel and Taylor, Operations and Supply Chain Management, 8th Edition, Wiley,
3.
2021.
4. William J Stevenson, Operations Management, 14th Edition, McGraw Hill, 2021.
Gerard Cachon and Christian Terwiesch, Operations Management, 3rd Edition,
5.
McGraw Hill, 2022.
6. Prof. K C Jain, Production and Operations Management, 1st Edition, Wiley, 2022.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 2 2
CO 3 2 2
CO 4 2 2 2 2
CO 5 2 2 2

3-Strong 2-Medium 1-Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1C12 Financial Management Core 3 1 - - 4 60 25 75 100
Course Objectives
To create an understanding and familiarize the students to the fundamentals of
1
financial management and create awareness on the various sources of finance.
To create awareness on the various investment techniques on the investment
2
decision making.
To throw light on the concept of cost of capital and familiarize on the technique of
3
identifying the right source of capital.
To educate on the concept of capital structure and the create understanding on the
4
concept of dividend.
To create an understanding on the concept of working capital, its need, importance,
5
factors and forecasting technique
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Financial management: Definition and
scope – objectives of Financial Management – Profit
Maximization - wealth maximization - functions and
role of finance manager. Sources of finance – short term
– Bank Sources – Long term – Shares – Debentures –
I 12 C1
Preferred stock – Debt: Hire purchase, Leasing,
Venture Capital – Private equity- International
Financial Management- Financial Planning-
Behavioural Finance- Capital Market- Money Market-
Micro Finance- Financial Information System.
Investing Decision - Capital Budgeting Process –
Techniques of Investment Appraisal: Pay Back Period;
Accounting Rate of Return, Time Value of Money-
DCF Techniques –Net Present Value, Profitability
II 12 C2
Index and Internal Rate of Return- Problems - Risk
analysis in Capital Budgeting- Introduction to Fintech
– Digital Currency - Cryptocurrency – Financial
Modeling; Hurdle Rate.
Cost of Capital - Cost of specific sources of capital –
Cost of equity capital – Cost of debt – Cost of
III preference – Cost of retained earnings - weighted 12 C3
average cost of capital. EBIT -EPS Analysis -
Operating Leverage - Financial Leverage-problems.
Capital structure - Factors influencing capital structure
– optimal capital structure - capital structure theories –
Net Income Approach – Net Operating Income (NOI)
Approach – Modigliani - Miller(MM) Approach –
IV 12 C4
Traditional Approach – Practical Problems. Dividend
and Dividend policy: Meaning, classification - sources
available for dividends -Dividend policy general,
determinants of dividend policy.
Working Capital Management - Definition and
Objectives - Working Capital Policies - Factors
V affecting Working Capital requirements - Forecasting 12 C5
Working Capital requirements (problems) - Cash
Management - Receivables Management and -
 Inventory Management - Working Capital Financing -
Sources of Working Capital and Implications of various
Committee Reports- Financial Analytics.
Total 60
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Be aware of the basic concepts of financial management
CO1 PO4, PO6, PO7
and understand the various sources of finance.
CO2 Possess knowledge on investment decision making. PO1, PO2, PO6, PO7
Have insights on the cost of capital and would have
CO3 familiarized themselves with the technique of PO2, PO7
calculating the cost of capital.
Have learnt the concept of capital structure and
CO4 PO6, PO7
dividend
Have good understanding on the concept of working
CO5 capital, its need, importance, factors and the methods of PO1,PO2, PO4, PO7
forecasting it.
Reading List
1. [Link]
2. [Link]
3. Journal of International Financial Management & Accounting
4. The Management Accountant Journal - [Link]
References Books
[Link], Finanacial Management, Sulthan Chand & Sons, 15th Edition,
1.
2019
I.M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 11th
2.
edition, 2018.
3. Van Horne, J.C., Financial Managememt and Policy, 13th Edition, Pearson, 2015.
Prasanna Chandra, Financial Management, 10th edition, Tata McGraw
4.
Hill, 2019
Periasamy, P., Financial Management, 4th Edition, Tata McGraw-Hill
5.
Education Pvt. Ltd., 2017.
Brigham, E.F. and Ehrhardt, M.C., Financial Management: Theory and
6.
Practice, 14th Edition, 2015.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2 3 2 2
CO 3 2 3
CO 4 2 3
CO 5 2 2 3 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1C13 Strategic Management Core 4 - - - 4 60 25 75 100
Course Objectives
To enable the students understand the importance of vision and mission in framing
1
corporate strategy.
2 To provide insights on how business is responsible socially and ethically.
3 To highlight on the environmental analysis framework.
4 To throw light on strategic formulation and strategic choice.
5 To understand strategic implementation and strategic control.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Strategy – Strategic Management
Process – Developing a Strategic Vision –Mission-
Setting Objectives– Strategies and Tactics –
I Importance of Corporate Strategy – the 7-S 12 C1
Framework- Corporate Governance– Board of
Directors: Role and Functions – Board Functioning –
Top Management: Role and Skills.
Corporate Policy and Planning in India: Importance –
Characteristics – Objectives - Policy Formulation and
Development – Types of Business Policies-
II 12 C2
Implementation of Policies. Society and Business:
Social Responsibility of Business –Corporate
Governance and Ethical Responsibility.
Environmental Analysis: Environmental Scanning –
Industry Analysis - The Synthesis of External Factors
III - Internal Scanning – Value Chain Analysis – SWOT 12 C3
Audit –Scenario planning- Creating an Industry
Matrix.
Strategy Formulation and Analysis: Strategy
Formulation – Strategic Factors Analysis Summary
Matrix (SFAS) Portfolio Analysis – Business
IV 12 C4
Strategy- TOWS Matrix– Corporate Strategy –
Functional Strategy – Strategic Choice – Generic,
Competitive Strategies; ETOP, TOWS
Strategy Implementation: Strategy Implementation -
Corporate Culture – Matching Organisation Structure
to Strategy – Mergers and Acquisitions and
Diversifications – Strategic Leadership Strategic
Control: Measurement in Performance- Problems in
V 12 C5
Measurement of Performance- Strategy Audit-
Strategic Control Process – Du Pont’s Control Model
– Balanced Score Card – Michael Porter’s Framework
for Strategic Management – Future of Strategic
Management – Strategic Information System.
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Be able to frame vision and mission statements. PO3, PO4, PO7
CO2 Be social and ethically responsible. PO3, PO8
CO3 Possess insights on making environmental analysis. PO3, PO8
Possess knowledge on learning strategic formulation PO2, PO5, PO7
CO4
& strategy choice.
CO5 Understanding strategic implementation and control. PO4, PO5, PO7
Reading List
1. Strategic Management Journal – Wiley online Library
2. Journal of strategy and Management – Emerald Insight
3. Mastering Strategic Management – [Link]
4. Mastering Strategic Management – [Link].
References Books
1. V S P Rao, Strategic Management Text and Cases, 2nd edition 2013.
Kazmi, A., Strategic Management and Business Policy, 15th Edition, Tata McGraw-
2.
Hill Education, 2018.
Dess, G., Lumpkin, G.T. and Eisner, A., Strategic Management, 8th Edition, Tata
3.
McGraw-Hill, 2018.
Hill, C.W.L. and Jones, G.R., Strategic Management: An Integrated Approach, 9th
4.
Edition, Cengage Learning, 2012.
Pearce II, J., Robinson, R.B. and Mittal, A., Strategic Management: Formulation,
5.
Implementation and Control, 12th Edition, McGraw-Hill, 2017.
Wheelen, T.L. and Hunger, D., Strategic Management and Business Policy, 13th
6.
Edition, Pearson, 2012.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3
CO 3 2 3
CO 4 2 3 2
CO 5 3 3 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Extra
23PUMBA1C14 International Business 3 - - - 3 45 25 75 100
Disciplinary
Course Objectives
To understand and analyze international situations and evaluate international collaborative
1
arrangements and strategic alliances.
To apply knowledge of political, legal, economic and cultural country differences to develop
2
competitive strategies in foreign, regional and global markets.
To throw light on international trade theories and the management of business functional
3
operations in an international context.
To analyze and evaluate barriers, opportunities, market entry modes and the process of
4
internationalization.
To know about regional economic integration and contemporary issues in international
5
business.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Introduction to International Business: Importance, nature
and scope of International business-International Business Vs. Domestic
Business; Tariff and non-tariff barriers- transition from Domestic to
International Business; Advantages and disadvantages of International
business; Balance of Payments; Balance of Trade; Balance of Current
I Account . Modes of entry into International Business- Internationalization 9 C1
process and managerial implications- Multinational Corporations and their
involvement in International Business- Issues in foreign investments,
technology transfer, pricing and regulations- International collaborative
arrangements and strategic alliances- Counter Trade; Import-Export
Process and Documentation.
International Business Environment and Cultural Differences: International
Business Environment: Economic, Political, Cultural and Legal
environments in International Business. Framework for analyzing
II International Business environment. Differences in Culture: Introduction 9 C2
— Social Structure — Religion — Language — Education —Culture and
the Workplace — Cultural Change — Cross-cultural Literacy — Culture
and Competitive Advantage.
International Trade Theory: Introduction — Mercantilism, Neo-
Mercantilism — Theory of Absolute Advantage — Theory of
Comparative Advantage — Heckscher-Ohlin Theory — The New Trade
Theory — National Competitive Advantage — Porter's Diamond —
General Agreement on Tariff and Trade (GATT)- World Trade
Organization (WTO)-GATS-UNCTAD- Trade Blocks; Customs Union-
III EU- PTA- European Free Trade Area (EFTA)-Central American Common 9 C3
Market(CACM)-Latin American Free Trade Association(LAFTA)- North
American Free Trade Agreement(NAFTA)- Association of South East
Asian Nations(ASEAN)- CARICOM- GSTP-GSP-SAPTA-Indian Ocean
RIM Initiative- BIMSTEC- Bretton Woods Twins- World Bank & IMF,
International Finance Corporation- Multilateral Investment Guarantee
Agency (MIGA).
Global Trading and Investment Environment: Recent Trends in India’s
Foreign Trade- India’s Commercial Relations and Trade Agreements
IV 9 C4
with other countries- Institutional Infrastructure for export promotion in
India- Export Assistance- Export Finance- Export Processing Zones
 (EPZs) - Special Economic Zones (SEZs)- Exports by Air, Post and Sea-
Small Scale Industries (SSI) and Exports- Role of ECGC- Role of EXIM
Bank of India- Role of Commodity Boards- Role of State Trading
Agencies in Foreign Trade- STC, MMTC, etc. Foreign Exchange
Market- Functions of Foreign Exchange Market- Foreign Direct
Investments (FDI); forms of FDI — Horizontal and Vertical Foreign
Direct Investment — Advantages of FDI to Host and Home Countries.
Contemporary Issues: Contemporary Issues in International Business-
International Sales Contract- Major Laws- INCO terms- Standard
Clauses of International Sales Contract- Role of Indian Council of
Arbitration / International Chamber of Commerce in solving Trade
V 9 C5
disputes. Export Regulations: Procedure for export of goods- Quality
Control and Pre- shipment Inspection- Customs Clearance- Port
formalities- Exchange regulations for Export- Role of Clearing and
Forwarding Agents.
Total 45
Course Outcomes
Course Program
On completion of this course, students will;
Outcomes Outcomes
Be aware of the international situations and evaluate international
CO1 PO2, PO4, PO7
collaborative arrangements and strategic alliances.
Possessed knowledge of political, legal, economic and cultural country
CO2 differences to develop competitive strategies in foreign, regional and PO4, PO7
global markets.
Know the various international trade theories and the management of
CO3 PO4, PO6, PO7
business functional operations in an international context.
Be able to evaluate barriers, opportunities, market entry modes and the
CO4 PO2, PO4, PO7
process of internationalization.
Have better understanding on regional economic integration and
CO5 PO6, PO7, PO8
contemporary issues in international business.
Reading List
1. [Link]
2. [Link]
3. [Link]
4. Journal of International Business and Management (JIBM)
References Books
International Business: Competing in the Global Marketplace (SIE) | 11th Edition – 14
1. August 2018 by Charles W. L. Hill (Author), G. Tomas M. Hult (Author), Rohit
Mehtani (Author)
International Business | Fourth Edition | By Pearson – 30 November 2017 by S. Tamer
2.
Cavusgil (Author), Gary Knight (Author), John Riesenberger (Author)
3. Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI Learning, 2010.
4. Paul, J., International Business, 5th Edition, PHI Learning, 2010.
Deresky, H., International Management: Managing Across Borders and Cultures, 6th Edition,
5.
Pearson, 2011.
6. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3 2
CO 2 M 2
CO 3 3 3 3
CO 4 3 3 3
CO 5 3 3 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1CSS2 Soft Skills II - Business Soft
- - 2 - 2 30 40 60 100
Etiquette Skills
Course Objectives
1 To analyze the Business etiquette at workplace
2 To determine the Principles of exceptional work behavior
To explore Tech etiquette in using various telecommunication devices and
3
channels
4 To successfully handle Multi-cultural challenges
5 To ascertain sensitivity to new and emerging issues in etiquette
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction to business etiquette: The ABCs of etiquette
Meeting and greeting scenarios-Developing a culture of
excellence The principles of exceptional work behaviour -
What is the role of Good Manners in Business?-Enduring
I Words Greetings and Introductions: Guideline for C1
6
receptionists - Making introductions and greeting people-
Greeting Components- The protocol of shaking hands-
Introductions - Introductory scenarios - Addressing
individuals.
Meeting and Boardroom Protocol: Guidelines for
planning a meeting - Before the meeting - On the day of
the Meeting - Guidelines for Attending the meeting - For
the Chairperson- For attendees - For Presenters - Planning
a power point presentation-Dealing with customer
II C2
complaints. Entertaining Etiquette: Planning a meal-
Issuing invitations -Business meals basics - Basics of 6
table etiquette - Holding and resting utensils - Business
dining etiquette - Multi-cultural Highlight: Japanese
Dinning-Specific food Etiquette guidelines.
Telephone Etiquette: Cell phone etiquette-Social Media
Usage etiquette- Telephone etiquette guidelines -
Mastering the telephone courtesy - Active listening -
Putting callers on hold -Transferring a call - Screening
III calls - Taking at message - Voice Mail-Closing the call - 6 C3
When Making calls - Closing the call-Handling rude or
impatient clients Internet & email etiquette: Internet
usage in the workplace Email- Netiquette - Online chat -
Online chat etiquette - Online chat etiquette guidelines
Business Attire & Professionalism: Business style and
professional image - Dress code - Guidelines for
appropriate business attire - Grooming for success -
Guidelines for appropriate business attire - Grooming for
IV success - Multicultural dressing Diversity Management- 6 C4
Gender Sensitivity- Social Media and Communication
with colleagues-Preventing sexual harassment-Disability
Etiquette: Basic disability Etiquette practices - Courtesies
for wheelchair users Courtesies for blind or visually
 impaired - Courtesies for the deaf- People with speech
impairments.
Business Ethics: Ethics in the workplace - The challenge
of business ethics - Creating an ethical compass -
Business ethics and advantages - Ethical Issues - Conflict
Management- Conflict resolution strategies - Choosing
V the appropriate gift in the business environment 6 C5
Multi-cultural challenges: Multi-cultural etiquette -
Example of cultural sensitivity - Cultural differences and
their effect on business etiquette- onsite projects-Cultural
Highlight: China-Cultural Highlight: India.
Total 30
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
CO1 Learn using business etiquette at work place PO4, PO6, PO7
Be able to acquire knowledge about the Principles of
CO2 PO4, PO6, PO7
exceptional work behaviour
Be able to enhance their knowledge of latest Tech
CO3 etiquette in using various telecommunication devices PO4, PO6, PO7
and channels.
Get familiarized with the Successful handling of Multi-
CO4 PO4, PO6, PO7
cultural challenge
CO5 Become sensitive to new and emerging issues in etiquette PO4, PO6, PO7
Reading List
1. [Link]
2. [Link]
3. Journal of International Financial Management & Accounting
4. The Management Accountant Journal - [Link]
References Books
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to
1.
Corporate Etiquette and Soft Skills Embassy Books, First Edition.
Mehra, S. K. (2012) Business Etiquette A Guide For The Indian Professional.
2.
Noula: HarperCollins
Pachter, B. (2013). The Essentials of Business Etiquette: How to Greet, Eat, and
3.
Tweet Your Way to Success (1) edition New York: McGraw-Hill Education.
Past, K. (2008). Indian Business Etiquette: 1 (First edition). Ahmedabad Jaico
4.
Publishing House.
5. Travis, R. (2013). Tech Eliquette: OMG, 2 Edition, RLT Publishing.
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to
6.
Corporate Etiquette and Soft Skills Embassy Books, First Edition.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2 2 2
CO 3 2 2 2
CO 4 2 2 2
CO 5 2 2 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1CSS3 Soft Skills III – Computing Skills Soft - - 2 - 2 3 40 60 100
Skills 0
Course Objectives
1 To create awareness and understanding on the basic functions of MS Excel
2 To elucidate the students on the various advanced functions of MS Excel
3 To educate the students on MS Access and its application in database management
To enable the students to understand the functions and usage of various cloud based
4
apps like Google Drive, Google Sheets and Google Docs
To enable the students learn the functions and usage of Cloud based apps like Google
5
Forms, Google Slides and Google Cloud Printing.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
MS Excel – Basic Functions - Workbook – Building –
modifying - navigating; Worksheet – Auto fill copying and
moving cells, inserting and deleting rows, printing;
I 6 C1
Formulas and functions-Troubleshooting formulas,
Functions and its forms like database, reference, Databases
– creating, sorting filtering and linking.
MS Excel Advanced Functions – Vlookup – Hlookup – Charts
II – Count - Countif – Sum - Sumif – Product – Sumproduct. 6 C2
Functions: Mathematical - Financial - logic – Text - Statistical
MS Access – Components, creating a database and project,
import and exporting, customizing; Tables – creating and
III 6 C3
setting fields; Queries – types, creating, wizards – Reports –
creating and layout.
Cloud based apps – Google Drive, Google Sheets, Google
IV 6 C4
Docs,
Cloud based apps - Google Forms, Google Slides – Google
V 6 C5
Cloud Print
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Have awareness and understanding on the basic functions of
CO1 PO4, PO6, PO7
MS Excel
CO2 Know the advanced functions of MS Excel PO4, PO6, PO7
Possess knowledge on MS Access and its application in
CO3 PO2, PO4, PO6, PO7
database management
Understand and possess knowledge on the functions and
CO4 usage of various cloud based apps like Google Drive, Google PO4, PO5, PO6, PO7
Sheets and Google Docs
Understand and be aware of the functions and usage of Cloud
CO5 based apps like Google Forms, Google Slides and Google PO4, PO6, PO7
Cloud Printing.
Reading List
1. Humphrey M.L., Excel For Beginners, Kindle Edition, 2017
2. Richard Rost, Learning MS Access Kindle Edition, 2013
3. Sachin Srivastava, Google Cloud Platform, Kindle Edition, 2021
4. Valarie Lestourgeon, A Beginner’s Guide to GCP, Kindle Edition, 2021
 References Books
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate
1.
Etiquette and Soft Skills Embassy Books, First Edition.
Mehra, S. K. (2012) Business Etiquette A Guide For The Indian Professional. Noula:
2.
HarperCollins
Pachter, B. (2013). The Essentials of Business Etiquette: How to Greet, Eat, and Tweet
3.
Your Way to Success (1) edition New York: McGraw-Hill Education.
Past, K. (2008). Indian Business Etiquette: 1 (First edition). Ahmedabad Jaico
4.
Publishing House.
5. Travis, R. (2013). Tech Eliquette: OMG, 2 Edition, RLT Publishing.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 3
CO 2 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3
CO 5 3 3 3
3-Strong 2-Medium 1-Low