Aquino, Lovely Grace D.

HCQ - THC 105 M/W/F 11-12 11/10/23

Case Analysis - Meeting the needs of the International market

1. Search for the common profiles or buying behaviors/characteristics of

international tourists
 Online Research and Booking

Behavior: Many international tourists use the internet to research destinations,

compare prices, and make bookings. Online travel agencies, review sites, and
social media play significant roles in decision-making.

 Price Sensitivity

Behavior: Price is often a crucial factor for international tourists. Many are
price-sensitive and look for deals, discounts, and value for money. This is
especially true for budget travelers.

 Trip Packages and Bundles

Behavior: Some international tourists prefer the convenience of packaged

deals that include flights, accommodation, and possibly activities. This can
save time and effort in planning.

 Authentic Experiences

Behavior: Tourists, particularly those seeking cultural or adventure

experiences, are willing to pay for authentic and unique experiences. This
includes local tours, workshops, and immersive activities.

 Social Media Influence

Behavior: Social media platforms, such as Instagram and Facebook, play a

significant role in shaping travel decisions. Influencers and user-generated
content can inspire and influence destination choices.
2. Basing on the profile, present at least 10 products/service from the
Philippine hospitality and tourism sector that fits their profile/buying
behavior or characteristics. Discuss why that specific product/service
would attract or fit their profile/buying behavior

 Online Research and Booking

1. Online booking portals: Various travel websites, such as Expedia, Agoda,

and Booking.com, offer online booking services for Philippine hotels, resorts,
and other accommodations, which can attract individuals who prefer to book
their trips online to find the best deals and rates.

2. Tour packages and deals: Several Philippine tour operators offer online tour
packages that provide convenience in planning and booking an entire trip,
which can appeal to individuals looking for hassle-free and budget-friendly
travel options.

3. Airline booking websites: Philippine airlines, such as Philippine Airlines,

Cebu Pacific, and AirAsia, offer online booking services that enable individuals
to book flights to and from the Philippines, which can attract individuals who
value affordability, flexibility, and convenience.

4. Car rental services: Philippine car rental services like Avis and Hertz offer
online services that allow individuals to book car rentals, which can appeal to
individuals who seek flexibility in their travels and prefer self-guided tours.

5. Travel insurance providers: Philippine travel insurance providers like Pacific

Cross and Malayan offer online booking services for travel insurance, which
can attract individuals who prioritize safety and security during their trips.

6. Online travel guides: Several Philippine tourism websites offer online travel
guides that provide information about destinations, transportation,
accommodations, and activities, which can appeal to individuals looking for
reliable and useful travel information.

7. Online travel forums: The Philippines has various online travel forums, such
as Tripadvisor and Lonely Planet Thorn Tree, that offer firsthand experiences
and recommendations from other tourists, which can attract individuals who
seek authentic travel experiences.

8. Online language classes: The Philippines is an English-speaking country.

However, several language schools offer online language classes in various
languages like Tagalog, Bisaya, and Ilocano, which can attract individuals
interested in learning Philippines' local languages.

9. Online cultural workshops: Various Philippine cultural organizations offer

online cultural workshops and classes, such as art, dance, cooking, and music,
which can appeal to individuals interested in learning about Philippine culture.

10. Virtual tours: Several Philippine tourism organizations offer virtual tours of
the country's destinations, attractions, and landmarks, which can attract
individuals who cannot travel to the country physically but want to experience
the Philippines virtually.

 Price Sensitivity

1. Budget-friendly accommodations: The Philippine hospitality and tourism

sector offers various budget-friendly accommodations such as hostels and
guesthouses, providing travelers with quality accommodations at affordable
rates.

2. Public Transport: The country offers affordable public transportation options,

such as buses, trains, and local jeepneys, enabling individuals to save money
on transportation while exploring the different destinations.

3. Free Attractions: Several Philippine destinations offer free attractions such

as historical sites, museums, and parks, providing travelers with a
budget-friendly way to explore the country's destinations.

4. Street Food: The country offers affordable and delicious street food options
like adobo, BBQ, and seafood, providing individuals with a rich culinary
experience without breaking the bank.

5. Group Tours: Several tour operators in the Philippines offer group tours,
providing a budget-friendly way to experience different destinations and
activities.

6. Budget airlines: The country has several budget airlines such as Cebu
Pacific, Air Asia, and PAL Express, offering travelers affordable domestic and
international flights.

7. Discounted passes: Various Philippine destinations offer discounted passes,

providing travelers with access to multiple attractions and activities at a lower
cost.
8. Homestays: The Philippine hospitality sector offers homestays, providing
individuals with affordable accommodation options for budget-conscious
travelers.

9. Package deals: Several tour operators offer package deals, providing

travelers with a cost-effective way to experience different activities and
destinations.

10. Off-peak travel: The off-peak season in the Philippines offers lower prices
on accommodations, transportation, and attractions, providing travelers with
budget-friendly options.

 Trip Packages and Bundles

1. All-inclusive packages: The Philippine hospitality and tourism sector offers

all-inclusive packages that bundle hotel accommodations, flights, transfers,
and activities, providing individuals with a hassle-free and budget-friendly way
of enjoying their trip.

2. Adventure trip packages: Philippine adventure trip packages bundle outdoor

activities such as hiking, surfing, and diving, providing individuals with an
adventurous and thrilling experience.

3. Romantic getaway packages: Philippine romantic getaway packages bundle

couples’ activities such as spa treatments, candlelight dinner, and island
hopping, providing couples with a relaxing, romantic, and intimate ambiance.

4. City tour packages: Philippine city tour packages bundle city tours that
include visits to museums, art galleries, and historical landmarks, providing
individuals with an opportunity to explore the city's culture and history.

5. Beach holiday packages: The country offers several beach holiday

packages that bundle beach accommodations, water sports, and island
hopping activities, providing individuals with a relaxed and laid-back
atmosphere.

6. Nature escape packages: Philippine nature escape packages that bundle

accommodations in nature reserves, organic farms, and rainforests, providing
individuals with an opportunity to escape from the hustle and bustle of city life
and enjoy the natural surroundings.
7. Family-friendly packages: Philippine family-friendly packages that bundle
accommodations and kid-friendly activities such as waterparks, amusement
parks, and zoos, providing families with fun and entertaining experiences.

8. Food trip packages: The country offers several food trip packages that
bundle food tours, cooking classes, and culinary adventures, providing
individuals with a unique food experience and gastronomic adventure.

9. Wellness retreat packages: Philippine wellness retreat packages that bundle

spa treatments, yoga classes, meditation, and relaxation, providing individuals
with a rejuvenating and stress-free experience.

10. Cultural immersion packages: Philippine cultural immersion packages that

bundle cultural tours, heritage sites, and local festivals, providing individuals
with an opportunity to immerse themselves in the country's rich culture and
traditions.

 Authentic Experiences

1. Culinary tours: The Philippine hospitality and tourism sector offers various
culinary tours that allow individuals to discover the country's diverse and rich
culinary heritage, including traditional street food, local markets, and cooking
classes.

2. Homestays: The Philippine hospitality sector offers homestays, providing

individuals with an opportunity to experience authentic local living, customs,
and traditions.

3. Cultural festivals: The country offers several cultural festivals throughout the
year, such as Ati-Atihan, Sinulog, and Dinagyang, providing individuals with an
opportunity to experience the country's unique culture and traditions.

4. Indigenous tourism: The Philippine hospitality and tourism sector offers

indigenous tourism, providing individuals with an opportunity to visit indigenous
communities and learn about their customs and traditions.

5. Ecotourism: The country offers various ecotourism destinations such as

Palawan, Batanes, and Siargao, providing individuals with an opportunity to
explore the country's natural beauty, flora, and fauna.

6. Local markets: The country offers several local markets such as Divisoria,
Salcedo Market, and Legazpi Sunday Market, providing individuals with an
opportunity to discover unique local products and artisanal crafts.
7. Historical tours: The Philippine hospitality and tourism sector offers historical
tours that include visits to historical landmarks, museums, and heritage sites,
providing individuals with an opportunity to learn about the country's rich
heritage and history.

8. Music and dance: The country offers various music and dance
performances, such as traditional folk dances, live music venues, and cultural
shows, providing individuals with an opportunity to experience the country's
vibrant and lively entertainment scene.

9. Volunteer tourism: The Philippine hospitality sector offers volunteer tourism,

providing individuals with an opportunity to give back to communities and work
on meaningful projects.

10. Local transportation: The country offers unique and authentic modes of
transportation such as tricycles, jeepneys, and habal-habal, providing
individuals with an opportunity to experience local life and culture.

 Social Media Influences

1. Instagram-worthy accommodations: The Philippine hospitality and tourism

sector offers various picture-perfect accommodations, such as beach resorts,
treehouses, and glamping tents, providing individuals with a unique and
Instagram-worthy backdrop for their social media feeds.

2. Travel Influencer Itineraries: The Philippine hospitality and tourism sector

offers itineraries that follow travel influencers' footsteps, providing individuals
with travel experiences that are documented on social media accounts.

3. Scenic Tours: The country offers several scenic tours, such as hot air
balloon rides, helicopter tours, and island hopping, providing individuals with
unique and breathtaking sights to capture on their social media feeds.

4. Art destinations: The country offers various art destinations such as Pinto
Art Museum, 1335MABINI, and Art Island Museum, providing individuals with
an opportunity to capture art-inspired pictures that are perfect for social media
accounts.

5. Food-focused tours: The Philippine hospitality and tourism sector offers

food-focused tours that feature unique and photogenic dishes such as
halo-halo, sisig, and adobo, providing individuals with an opportunity to
capture mouth-watering food pictures.
6. Water Sports: The country offers various water sports such as surfing,
kiteboarding, and paddleboarding, providing individuals with
adrenaline-pumping experiences and photo opportunities.

7. Street Art destinations: The country has various street art destinations such
as Bonifacio Global City, Cubao Expo, and BGC Mural Festival, providing
individuals with an opportunity to capture colorful and eye-catching street art
on their social media accounts.

8. Haunted tours: The country offers haunted tours that include visits to
haunted landmarks and historical sites, providing individuals with spooky and
eerie photo opportunities.

9. Product/Service Reviews: The Philippine hospitality and tourism sector

offers product/service reviews on social media accounts, providing individuals
with an idea of what to expect and the quality of the service or product they will
be availing.

10. Instagram-worthy transportation: The country offers unique and

Instagram-worthy modes of transportation such as tricycles, bicycles, and
jeepneys, providing individuals with colorful and authentic backdrops for their
social media feeds.

REFERENCES:

Kim,S.(1997). International tourists' souvenir purchasing behavior

Retrospective Theses and Dissertations. https://lib.dr.iastate.edu/rtd/12220

Westcott, M. (2021, June 4). Consumer behaviour in tourism and hospitality.

Pressbooks.
https://opentextbc.ca/introtourism2e/chapter/consumer-behaviour-in-tourism-and-hos
pitality/