MT.

CARMEL COLLEGE
OF
SAN FRANCSICO

Senior High School Business Plan

Everysip Tea House: Milk Tea

In Partial Fulfillment of the Requirements for the Subject

GRADE 12 - Entrepreneurial Mind
2ND Semester SY 2022-2023

Presented to:
Mrs. Yamz Perez
Presented by:
Argen Butt

Johnny Josh Sumblingo

Kristen Auditor

Angel Lagulao

Daryl Rizada

Eden Ontua

Ella Escribir

Mark Calipay

Jessica Diez

Rebekah Gomez
 TABLE OF CONTENTS

I. DESCRIPTION OF THE PROPOSED BUSINESS……………………………….

I.I COMPANY NAME, LOGO AND SLOGAN.……………………………..
I.II SWOT ANALYSIS…………………………………………………………
II. PROPOSED PRODUCT……………………………………………………………..
III. TARGET MARKET…………………………………………………………………
IV. COMPETITORS……………………………………………………………………..
V. MARKETING STRATEGY…………………………………………………………
V.I. PROMOTION STRATEGY………...………………………………………
VI. LOCATION…………………………………………………………………...……..
VI.I. OFFICE PLANS AND PERSPECTIVES………………………….…
VII. MANAGEMENT……………………………………………………………………..
VII.I. POSITION INFORMATION………………..…………………………
VIII. COST OF PRODUCTION AND PRICING STRATEGY………………..…….….
IX. FINANCIAL PROJECTION…………………….……………………………….….
X. ACTION PLAN……………………………………………………………………….
 I. DESCRIPTION OF THE PROPOSED BUSINESS

The milk tea industry is one of the most well-known enterprises in the Philippines.
It just so happens to be everyone's preferred beverage of all ages. Aside from
being reasonably priced, it is also smoother and less stressful to produce; as a
result, the majority of entrepreneurs choose to manage in this industry. Given that
the Philippines is a tropical country, this kind of business will definitely be in
demand and receive favorable reviews.

Near the University of Mindanao's Matina campus, on New Matina Road in

Davao City, Davao Del Sur, is a milk tea business called EVERYSIP. Despite the
nearby competing companies, we chose to set our shop close to the University of
Mindanao Matina campus.

Because EVERYSIP offers natural and healthy products, one of the reasons we
can guarantee our consumers that our goods and services will be equal to those
of sophisticated or expensive businesses, we have something special to offer in
our products. Customers can be confident that our product contains high-quality
ingredients. Our company's main goal is to satisfy our customers' cravings by
providing top quality products at affordable pricing.

I.I COMPANY NAME, LOGO AND SLOGAN

Our company is named "EVERYSIP" because we give our customers a delightful

taste in every sip. The company decided that the design of our logo is just as
simple as our company name yet pleasing and attractive to the customer's eye.

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 With the help of the logo, the company will be identified and easily remembered
by the customers. To emphasize the product that our business offers, we chose
a milk tea picture and positioned it in the center. We have our company name,
"EverySip," above the milk tea picture and our slogan below the milk tea. Our
slogan, "Every sip you take has a story," explains that we can't deny that
customers who want to purchase our product have a story to share while
enjoying it with friends, relatives, and even your partners. We chose gray
color for our background because the milktea picture, slogan, and business
name each have darker colors. As a result, these components are highlighted
and emphasized. Additionally, as you can see, we used particular color schemes
like brown and gray because in addition to being trendy and aesthetically
pleasing, they also give customers a calming and relaxing vibe.

I.II SWOT ANALYSIS

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 STRENGTH WEAKNESSES

 Low cost of goods with a high profit  The power of Competitors.

margin.  Not be able to cater to everyone’s

 Releasing new flavors nonstop with dietary or allergy concerns.

great innovation and dreams for  Loss of connection because of start

drinkers. up business.

 Offering a healthy product with a

different taste that is not only flavor-
focused.

OPPORTUNITIES THREATS

 Provide bulk packages sale  The presence of competitors.

different flavors solid tea powder.  Branding doesn’t have many loyal

 New product introduction. customers.

 The Brand is attractive to global  Seasonal Demand in the Market.

partners.

 EVERYSIP rewards can be created.

II. PROPOSED PRODUCT

EVERYSIP offers reasonably priced, high-quality products in an effort to satiate

customers' cravings. Even if this kind of company did not start in the Philippines,
Filipinos are familiar with and interested of it, which has a good impact on the
economy of the country. While making and selling milk tea is convenient and casual,
there are risks that every owner of a milk tea business should be aware of.

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The business is confident in its ability to provide products to the people because it
supports a flavor that will relieve stress and tiredness brought on by a variety of
causes, such as a toxic work environment and the academic pressures faced by
students. Our milk was made from cow's milk, which is renowned for being a high
source of calcium, iodine, vitamin B12, and other nutrients. It has magnesium, which
is helpful for muscle and bone growth. Additionally, the ingredients in our flavorings
are natural and healthful. Filipinos tend to try new things and explore different
delicacies, which is why they are said to be the second-largest milk tea drinkers in
South East Asian countries. It contains nutrients that are recommended for
everyone's health, especially during this time of new normal where we should be
aware of what we usually drink or intake in our bodies. This kind of drink has not only
become everyone's go-to drink but also the connection between brands and their
customers.

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Flavors of Milktea Product Image Brief Product
Description
Okinawa Milk Tea is a
delicious combination of
black tea, milk, and
sugar that has its origins
in the Okinawa region of
OKINAWA Japan. The tea's
particular flavor is a
result of the Okinawa
brown sugar that is used
as a sweetener.

Winter melon milk tea is

a fruit-based drink made
with winter melon, milk,
and sugar. It is a milky
variant of the traditional
WINTER MELON Chinese drink and is
sometimes referred to as
white gourd drink, ash
gourd juice, or winter
melon punch.

High cocoa content

gives dark chocolate
milk tea an incredibly
DARK CHOCOLATE smooth and creamy
mouthfeel.

A delicious beverage
made with milk, sugars,
and matcha
MATCHA as well as matcha
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powder, which gives the
drink its distinctive green
hue. . It's possible that
 Table1-ProposedProduct

III. TARGET MARKET

The University of Mindanao, particularly the Matina campus, has a huge population

in Davao City, that's why this group makes up the majority of our target market,

which is made up primarily of university professors and students. Our target market

is more concentrated on people between the ages of 7 and 35 because the

university offers education from elementary to college. However, because our

company's shop is located close to the university, local residents and people on the

street who pass by the area are also included in our target market. They will greatly

contribute to the earnings and enable EverySip become a sustainable company. The

main step is to penetrate the market.

IV. COMPETITORS

Based on its location at New Matina Road, Davao City, Davao Del Sur, near the

University of Mindanao's Matina campus, Everysip's competitors are based

locally. The following businesses are considered to be The EVERYSIP's primary

competitors:

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 JOHN TEA has established itself as a well-liked milk tea in Davao City since

2021 and has store locations outside the city in regions like Gensan and Cotabato.

Located in Candelaria, Talomo, Davao City, Davao del Sur, is where John Tea's main

store is. Along the path leading to the UM entrance, they have also developed

branches outside of UM Matina.

STRENGHTS WEAKNESSES

 Clear value proposition  Difficult to generate publicity

 Positive attitude towards the brand  There are numerous competitive

substitute products.
 High share of target markets
 Low brand awareness
 Strong share of customer
 No company app
 Consumer "love" for the brand
 Low barriers to entry the market

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 The University of Mindanao Matina in Davao City has a milk tea idea called

Majestea that is developing. Majestea is also close to the University of Mindanao's

exit area. It offers to the table distinctive flavors of our all-time favorite Taiwan milk

teas and is handcrafted at regular prices; as a result of the high-quality goods and

accommodating service, it has received positive reviews on review platforms.

STRENGHTS WEAKNESSES

 Along the highway location  Small area inside the cafe

 Friendly and accommodating staffs  Long wait times (for food or seating)

 Capable of charging premium prices  Expense disadvantage

 High website review rating  Strong existing competitors

 High quality item  Static website

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 In close proximity to the University of Mindanao's entrance area is Experttea.

Additionally, it is placed in front of the Majestea shop and next to the San Isidro

Chapel. Additionally, the company provides its customers with high-quality goods

that suit their preferences.

STRENGHTS WEAKNESSES

 Continues sale  Manual system

 Close proximity to the customer  Limited sales area coverage

 Provide bulk packages sale diffirent  Branding doesn’t have many loyal

flavors solid tea powder customers

 Location of the business: the shop  Brand identity:less popularity

located near schools and offices

 Availability of supplies and products

 Price value and quality

V. MARKETING STRATEGY

EverySip prioritizes enhancing client satisfaction by welcoming company

improvement suggestions. The company intends to carry out a comprehensive

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advertising strategy that builds brand recognition and fosters customer perception.

The company will also work to establish relationships with potential customers that

will increase its visibility. Additionally, the company anticipates profiting from its

industry image with the influence of potential customers. This gives the organization

an advantage over competitors. With the help of a monthly budgeted expense of

PHP 1,000 and a partnership with Food Panda, this company is accepting online

orders so that all customers may place orders at the convenience of their homes.

VI. I. PROMOTION STRATEGY

In Matina Town Square and the University of Mindanao Matina campus, we will hand
out flyers and posters to possible target audiences. People are more technologically
savvy these days, so we'll take advantage of this to advertise our company on social
media sites like Facebook, Instagram, and Twitter in order to reach more potential
clients. Additionally, we are thinking about employing radio advertising to advertise
our company to folks who want to drive by and visit our location.

1. Facebook Page

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 Figure1 –E VERYSIP Facebook page

2. Twitter

Figure2–EVERYSIP Twitter page

3. Instagram

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 Figure3–EVERYSIP Instagram
page

4. Promotional Flyers

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 Figure4-EVERYSIP Promotional Flyers

5. Menu

Figure5-EVERYSIP Menu

VII. LOCATION

Our store EVERYSIP is located at New Matina Road, Davao City, Davao Del

Sur. It is specifically located outside the University of Mindanao Matina Campus,

along the path towards entrance area. Because it is adjacent to the school's

entrance and exit, this is a good site to serve our target demographic. One

disadvantage of the site is that only a small number of people may view it because it

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is difficult to find for those who do not live in or attend the University of Mindanao.

The business will be open Monday through Saturday from 9:00 a.m. to 5:00 p.m.

VI.I. OFFICE PLANS AND PERSPECTIVES

EverySip shop has 100 square meters available for rent, ready for personnel and
service amenities like counters and restrooms. The business will be open from
Monday to Saturday from 9:00 am to 5:00 pm. The space is available for 15,000
PHP per month. There is space for 10 to 15 persons in our company.

LOCATION MAP OF EVERYSIP

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 VIEW OF THE BUILDING

INTERIOR INSPIRATION OF EVERYTIP MILKTEA SHOP

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 FLOOR PLAN

VIII. MANAGEMENT

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VII.I POSITION INFORMATION

Position: Barista

Number of personnel: 2

The barista is in charge of serving all products to each customer with a smile. He or

she is in charge of informing customers about the most expensive and popular milk

teas. The barista performs any additional tasks and conducts herself professionally

when representing the Everysip Tea House.

Position: Cashier

Number of personnel: 1

The barista is in charge of cheerfully serving all products to every customer. He or

she is responsible for telling customers about the priciest and most well-liked milk

teas. The barista completes any additional chores and represents the Everysip Tea

House with professionalism.

The cashier will be focusing on running the cash register as well as ensuring service,

issuing receipts, gift-wrapping packages, and keeping track of all cash and credit

transactions. He or she provides a positive customer experience with fast, fair,

friendly, and courteous service that provides answers to product and payment-

related questions.

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A. ORGANIZATIONAL POLICIES

Code of Conduct: It is important for setting the standards of behavior you expect

from your employees. Common issues such as dress code, mobile phone use,

punctuality, and the use of company property will be included.

Health and Safety Policy—providing a friendly and healthy environment for all

activities under the jurisdiction of the business. The health and safety of all staff and

customers shall be a principle consideration in the planning, operation, and conduct

of business operations.

Anti-discrimination and harassment policy: protects the staff, employees, and

customers from discrimination based on certain personal characteristics, such as

race, ethnicity, gender, age,sexual orientation, and gender identity, among others.

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Clean as You Go Policy: cleaning strategy used to minimize risks to hygiene,

health, and safety. The clean as you go method entails taking opportunities to clean

throughout the working day and incorporating cleaning into your daily routine to

ensure that surfaces, equipment, waste, and the premises are clean, hygienic, and

clutter-free.

Device Use Policy: Responsible for the actions of those employed, which means

the workers who conduct illegal activities on the system will be held accountable for

them. This will protect them from liability in these situations by having a clearly

written usage policy that outlines what employees can and cannot do on network-

connected devices.

IX. COST OF PRODUCTION AND PRICING STRATEGY

A. COST OF PRODUCTION

1. Technical budget

Equipment and Quantity Price(PHP) Amount(PHP)

Machinery Needed
Heavy duty 1 1,099.00 1,099.00
manual
Cup sealing
machine
Milk tea barrel jug 5 1,850.00 9,250.00
Stainless steel
with
faucet

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 Refrigerator 1 5,000.00 5,000.00

Freezer 1 3,436.70 3,436.70

Automatic Tea 1 2,600.00 2,600.00

Brewer
Automatic Tapioca 1 5,500.00 5,500.00
Pearl Cookers
Cashier Counter 1 6,230.00 6,230.00

Palo china Table 6 3,500.00 21,000.00

and Chairs Set

Total 54,115.7

Table1–EVERYSIP Equipment and Machinery

TOTAL 2,897.00

Kitchen Tools Quantity Price(PHP) Amount(PHP)

Needed
Table2–EVERYSIP Kitchen Tools
Set of measuring
TOTAL 2 525.00 1,050.00
114,200.0
Service Tools
tools Quantity Price(PHP) Amount(PHP)

Set of measuring Needed

2 82.00 164.00
cups
Plastic cups 1,000 15.00 15,00
Plastic measuring 2 120.00 240.00
pitcher
Plastic seal 1,000 5.00 5,000
Powder container 5 84.00 420.00

Powders cooper
Tissues 5
3,000 15.00
28.00 75.00
84,000
Boba straw
Stainless steel 1,000
2 10.00
349.00 10,000
698.0
shaker
Take-out plastic 100 1.00 100.00
Stainless steel 2 50.00 100.0
 Single 100 1.00 100.00
long
 Double
Spoon stirrer
Stainless steel ice 2 66.00 132.0
thongs
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 Table3 –EVERYSIP Service Tools
TotalInventory Quantity Price(PHP) 128,954.00
Amount(PHP
Needed
Boba pearl 20kg 86.00 1,720.00
Brown sugar syrup 10kg 17.00 170.0
Cow’s Milk 50 l 320.00 16,000.00
Flavorings:
 Okinawa 50kgper 240.00 108,000.00
 Winter melon flavor
 Dark chocolate
 Matcha
 Red velvet
Mango
Ube
Taro
Cookies and
cream
White sugar 10kg 58.00 580.00
Confectioner sugar 5kg 186.00 930.00
Tea:
 Black tea 1000gper 518.00 1,554
 Green tea flavor
 Yellow tea

Table4 –EVERYSIP Inventory

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 Type of Bill Amount (Php)
Electricity Water 15, 000.00
Water 1, 500.00
Service Provider 1, 999.00
Total 18, 499.00

Table5 –EVERYSIP Bills

2. Marketing Budget

Total 1,700.0
Promotional Material Description Budget(PHP)

Direct sales promotion 200.00

Social Networking Sites Free

Flyers 1,500.00

Table6 –Promotional Material

3. Accumulation of total expense

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 Financial Budget Amount(PHP)
Equipment and Machineries 54,115.7
Kitchen Tools 2,897.00
Service Tools 114,200.00
Inventory 128,954.00
Bills 18,499.
00
Marketing Budget 1,700.00
Total 320,365.7

Table7 –Financial Budget

B.PRICINGSTRATEGIES

Particulars Unit Price Quantity Amount

Okinawa 68.00 50pieces 3,400.00
Winter melon 68.00 50pieces 3,400.00
Ube 75.00 50pieces 3,750.00
Taro 75.00 50pieces 3,750.00
Dark chocolate 75.00 50pieces 3,750.00
Matcha 75.00 50pieces 3,750.00
Mango 79.00 50pieces 3,950.00
Cookies and 79.00 50pieces 3,950.00
cream
Red Velvet 79.00 50pieces 3,950.00
Total ₱361.00 50pieces ₱33,650.00

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 Table 8-Pricing Strategies
Selling Price

Total Product: 50units per day

Mark–up:75%
Production Cost: ₱33,650.00 per day
Production Cost per Unit= Production ÷ No.of Goods Produced
=₱33,650.00 ÷ 50 units
=₱673.00 per unit
Mark-up
=(Production Cost÷Unit) x Mark-up
=₱ 673.00 x 75%
=₱ 50.475 mark-up per unit

Selling Price per Unit= (Production Cost÷Unit)+Mark-up

=₱673.00 + ₱50.475
=₱ 723.475
=₱ 723 selling price per unit

X. FINANCIAL PROJECTION

A. Projected Cost

Particulars Amount
Machineries and Equipment ₱54,115.7
Service tools ₱114,200.00
Inventory ₱128,954.00
Kitchen tools and Utilities ₱2,897.00
Bills ₱18,499.00
Marketing Budget ₱1,700.00
Total ₱320,365.7

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 Table9 -Projected Cost

B. Permit License

This part of the financial project, the Permits and Licenses section, shows the

actual cost payable to a government authority and all other reasonable third-party

costs and expenses incurred in connection with the application for and issuance of

an applicable permit. Below are the permits and licenses needed.

Particular Amount

Mayor’s Fee 1,000.00

Application’s Fee 600.00

Fire Department Permit 50.00

Business Permit Form 100.00

Inspection Fee 100.00

Police Clearance 100.00

DTI 500.00

BIR 1,000.00

Fire Safety 500.00

Total 3,700.00

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 Table 10-Permitand License

XI. ACTION PLAN

Keys to success for Every Sip of tea will include:

 Providing the highest quality product with personal customer service

 to guarantee the projected goods' and services' quality standards.

 Competitive pricing.

 to operate a successful tea store in Davao City, and we consider opening

branches outside the city.

 There is no direct competition.We are the only milk tea house in 20 miles.

 to produce a reasonable net profit by the end of the third year of operation.

 enough working capital to survive the first year as we build a customer base.

 Salary increase for the workers

 Broad cross-seasonal offerings In addition to milk teas, we can offer iced teas,

chocolates, and gift baskets to cover seasonal variations in customer

demand.

 As well as buying,preparing, and tasting the products according to the recipes

to ensure standard quality of products and services with enough resources

Layouting, polishing, and purchasing missing materials were all part of the

setup process.

 excellent customer service. Each customer will be treated as an honored

guest in our homes.

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