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Lecture 95 Amazon Product Listing

The document provides step-by-step instructions for setting up a product listing on Amazon Seller Central. It outlines the 7 main tabs to complete when creating a new product listing: 1) Vital Info, 2) Variations, 3) Offer, 4) Images, 5) Description, 6) Keywords, and 7) More Details. The Vital Info tab requires entering the product name, manufacturer, and brand name. Filling out all tabs provides Amazon with important product information to help customers find the item. Completing the More Details tab determines the product price. The instructions emphasize taking time to fill out each field thoroughly.

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446 views25 pages

Lecture 95 Amazon Product Listing

The document provides step-by-step instructions for setting up a product listing on Amazon Seller Central. It outlines the 7 main tabs to complete when creating a new product listing: 1) Vital Info, 2) Variations, 3) Offer, 4) Images, 5) Description, 6) Keywords, and 7) More Details. The Vital Info tab requires entering the product name, manufacturer, and brand name. Filling out all tabs provides Amazon with important product information to help customers find the item. Completing the More Details tab determines the product price. The instructions emphasize taking time to fill out each field thoroughly.

Uploaded by

malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lecture 95

How to set up your Amazon product listing


STEP #1: After logging into your Seller Central account, click on “Add a Product”
under the Inventory drop down menu. (Note: You can also upload products by
clicking on “Add Products via Upload”. This method is beneficial for various kinds
of products, but if this is your first listing, you may be overwhelmed by the
spreadsheets involved.)

STEP #2: On the Add a Product page, you may choose from three
methods. First, you can add a product which is already on Amazon. You
can do this by searching for the product by name or product ID. Second,
you can click on “Create a new product listing” just below the search
box. This is to be used if you are uploading a brand new product that is
not currently selling on Amazon. Third, if you’re wanting to upload
multiple products at once, you can use the “bulk upload” feature to the
right of the screen. For the sake of this guide, I’ll be showing you how to
create a new product listing with the second method.

STEP #3: Once you’ve clicked on “Create a new product listing”,


you’ll be asked to assign your new product to an Amazon category. You
may find the category one of two ways: using the search feature or by
browsing the categories. For sake of ease, I like to simply use the search
engine function.
STEP #4: After typing your product into the search bar, you’ll be given
all of the possible categories for that specific product. For my water
bottle, I am given 12 different choices in which my water bottle will fit.
Choose the one that is most appropriate to your product. For my water
bottle, I’ll choose the fourth option, “Sports Water Bottles”.
STEP #5: Fill in the Listing Info for your new product. On the next page, you’ll
notice that your listing information is divided into 7 tabs: Vital Info, Variations,
Offer, Images, Description, Keywords, and More Details.

Tab #1 - Vital Info

1. Product Name:

Your product name will be the title each customer sees on your listing. It’s essential that you
pack as many keywords and features as possible into your title. Instead of simply using “Water
Bottle” as my product name, I used “Lightweight Insulated Water Bottle, 18 oz., for hiking,
camping, biking, and work”. And my title could continue as long as I stay within the 250
characters limit.

For more direction as to how to create your title, check out our other article “How To Optimize
Your Amazon Product Title”.

2. Manufacturer and Brand Name

If you’re selling your own private-label product, you’ll simply use your brand/company name for both of
these fields.
You may be tempted to skip this part of the process since it does take some time to complete
(and by tab #6, you’re sick of it). But remember, Amazon uses all of this information to catalog
your product for customer searches.

Why not give them as much information as possible?

Oh, and by the way, you’re on your last tab!

Tab #7 - More Details

I’m not going to walk through the More Details blog for three reasons:

1) This tab is customized based upon your product category. If you’re not in the water bottle
category, it won’t help you to show you how to fill this section out because my fields will be
different than yours.
2) It’s pretty self-explanatory. You simply walk through every field and fill in as many as you
can. Some fields will have nothing to do with your specific product, but others could be helpful
for Amazon to know about.

3) This is the longest tab out of them all!

But I do need to point out that this is the tab on which your price is determined. You should have
two specific places to enter a price:

 Manufacturer’s Suggested Retail Price: This is not the price your customer will pay. It’s only the
price you determine a customer could pay if you weren’t so generous. On your actual listing, it
appears as the list price. In the example below, the seller entered $35.95 into their
Manufacturer’s Suggested Retail Price field.

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