Enterprise Name:

TEFFYN’S CAFE
Table of Contents
Executive Summary......................................................................2
Highlights
Vision Statement
Objectives
Business Description...................................................................3
Enterprise History
Location
I. Marketing Plan 4
Product Specification
Market Analysis
Target Market
Competition
Pricing Strategy
Promotional Strategy
II. Organizational Plan 6
Organizational Chart
Qualifications and Responsibilities
III. Production Plan 7
Product Quality Specification
Production Schedule
Production Process
Machinery, Equipment and other Fixed Capital
Supplies and Materials
Labor Requirement
Production Lay-out
IV. Financial Plan 10
Sales Projection
Cost Projection
Source of Capital
Projected Income Statement
Projected Cash Flow Statement
Projected Balance Sheet
Break-Even Analysis
V. Risk Management 15
Executive Summary
Highlights
*Creamy aroma
* Fantastic customer service skills

* Strong knowledge of espresso and coffee

*Works quickly under pressure

*Understanding of health and food safety standards

Vision Statement
Teffyn’s establish coffee shop wants to be the best in your choice because of its high quality in
beans to make Coffee beverages along with other products. The company wants to develop
enthusiastically satisfied customer at all times. We want to make positive contribution to the
commodity and environment.

Objectives
1. To provide the best coffee to satisfy customer’s preferences.
2. Establish a second location or branch 4 years after the first one.
3. Expand the menu as new idea and trend progress.
4. Have successful dominance over the local market.
5. Retain customer satisfaction.

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Business Description
Teffyn’s Cafe offered you a cozy specialty coffee our sole product is not only hot but also Iced
coffee, so there is no risk to buy it with a pastry offering. All pastries will be supplied daily by
local bakery. The coffee shop will offer a variety of choices to the customers. Coffee and tea of
all sorts will be offered. The choices of coffee will range from espresso to latte, from regular
flavor to raspberry-mocha.

The interior design of the building will focus on projecting a relaxed atmosphere. The bottom
portion of the walls will be forest green with the upper being a plain white. The table and the
chairs will be custom made with dark brown. The chair will have heavily padded for comfort.
The coffee cups will be a modern style.

Teffyn’s Café will be divided into different areas. An advantage to having different areas is that
customers can partake in different activities without bothering anyone. The emphasis will be on
providing a comfortable environment for customer where they will want to linger and return
many times.

Enterprise History
Back in college, I and my co-owner really loved coffee so, as we talked, we plan that
what if we build a business? Because we are both stable in life. Why not coffee shop
because we both loved it. Then, the plan and imaginations became reality, our business
started in 2022, we are blessed that we have a privileged to connect with a lot of
customers. Our coffee shop is named after our first name, “Teff” is from the name
Teffany, and “Lyn” is from Vialyn. Our logo inspired by moon, sun and even star with a
cup on it, that features a nice and beautiful scenery.This location has been selected
because of its size, visibility, and the image specially the ambiance inside the shop and
also it is more visible to people.

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Marketing Plan
The Teffyn’s Café will be a serious business unlike others. The business will be a
welcoming and adaptable on environment where people can come for a quick coffee,
a lunch meeting, meet ups, reunion, or for their own peace of mind. We will provide
consistent and super valuable to our customer a better service. Offer a quality and
local certified pastry and beverages, and uphold a good establishment that promotes
creativity at all times. Before we proceed with this kind of business, we should know
the exact location where we can build such wonderful and resourceful business, we
should consider the view and the ambiance, also, we should consider the
organization of the shop to have a better atmosphere and a good establishment with
a nice scenery.

Product Specification

Market Analysis

Strengths Threats
 High Service levels  Limited profit levels
 High quality product  More aggressive competitor’s
 Positive attitudes behavior
 Highly motivated staffs  Increase in supplier cost
 Clear value proposition  Ability to meet cash flow
requirements
 Consumers becoming more price
sensitive

Opportunities Weakness
 Grow customer loyalty  Broad competitive set
 Introduce an app  Strong existing competitors
 More to franchise model  Reliant on one main channel
 Build stronger customer  Many substitutes competitive
relationship products
 Add more product augmentation  Low barriers to entry to the market

INSERT SUPPORTING STATISTICS (TABLE OR GRAPH)

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Target Market
Depending on the price, our target market are students and business workers on
their way to class or work who want to have a cheap cup of coffee for the caffeine
kick. On the other hand, this kind of coffee shop that belongs to an upscale market
mostly attracts middle- and upper-class coffee drinkers who have the income to pay
several hundreds of peso for a cup of coffee. Based on the activities of the people in
the area, one of the target customers are college students, corporate employees,
middle- and upper-class workers, passers-by in the vicinity, and people who are
looking for a place to mingle and meet friends and business associates

Competition
Community based of limited source of information from wisdom of the crowd. And
also, the pricing strategy is highly differentiated nature of its product origin and
targets and image will provide distinctive value-added benefits to the customers.

Pricing Strategy
Our pricing strategy is to get the customers attention spending for a coffee with
pastry. And worth it to buy which is also, to follow the standard price.

Promotional Strategy
The promotional strategy for TEFFYN’S CAFÉ as follows:

Social Media

TEFFYN’S CAFÉ will focus on social media platforms and will dedicate an employee
to be its social media manager. That person will develop unique and inviting posts
and post its daily specials, upcoming events, and updates on the coming locations.

Local Partnership

TEFFYN’S CAFÉ will partner with local businesses and offer its employee VIP
pricing for its coffee and pastry items. The goal is for those local businesses to either
display or advertise TEFFYN’S CAFÉ in their office space or retail shop.

SEO Website Marketing

Plans to invest funds into maintaining a strong SEO presence on search engines like
Google and Bing. When a person types in “local coffee shop”, or “coffee shop near
me”, TEFFYN’S CAFÉ will appear in the top two choices. Also, TEFFYN’S CAFÉ will

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invest in their website also to ensure that it is user friendly, always up to date, and
displays professional photographs of its menu items and location.

point of production to the point of consumption.

SOCIAL TEXT
EMAIL MEDIA MARKETING

Figure ##. Marketing channels for ENTERPRISE PRODUCT.

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Organizational Plan
TEFFYN’S CAFE will be operated as a Sole Proprietorship. There will be private
investors. However, these investors will be silent investors with a payoff of investment
within three years. These investments will be paid twice-yearly in equal installments
including interest. Overall management will be the responsibility of the owner. There will
be a general manager and shift supervisors.

Organizational Chart

Figure ##. Organizational chart of DAE ENTERPRISE

Qualifications and Responsibilities

Discuss content of table here.

Table 1. Qualification and responsibilities of key people in the enterprise.

Position Qualification Responsibilities Monthly salary
Waiter/Waitress High school level welcoming and seating
guests, taking guest
orders, communicating 10,000
them effectively to the
kitchen and in addition,
memorizing the menu
and offering
recommendations to
upsell appetizers,
desserts, or drinks.
Barista College graduate Run the show, brew the 15, 000
best tasting coffee
Accountant College graduate Taking care of books,
payroll, sales, and other 25, 000
financial matters
Cashier responsible for
processing and receiving
High school graduate payments and issuing 13, 000
College level receipts to customers as
they leave with their
purchases.
Baker College level design, execute, and
improve recipes, perform
quality checks on 14, 500
ingredients and finished
products
Assistant manager College level responsible for ensuring
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Position Qualification Responsibilities Monthly salary
that the store meets
Company standards in 30, 000
sales, staffing, product
quality, visual
merchandising, and
operations
Manager College graduate selling food and drinks,
hiring and scheduling 35, 000
staff, menu planning, and
maintaining inventory

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Production Plan
Our business is a coffee shop. Our first priority is producing a coffee with a good taste.
The way that we produce our product is by putting it in a cup. The sizes of our cup are
small, medium and large, jumbo and superjumbo.

Product Quality Specification

Perfect for breakfast, as a midday pick-me-up, or capping the evening alongside a
sweet dessert, there’s never a bad time for a cup of brewed coffee. The brewed coffee,
after grinding the beans and brewing it, will be offered with these selections of coffee
creamers and sweeteners, either ice cream, coconut or skimmed milk, and honey or
brown sugar. The coffee drinks shall be served with coffee bags in paper cups or mugs.
Be healthy and be fit. From an ordinary coffee into a better and healthier coffee for
people who wants to stay fit and to have a healthy heart.

Production Schedule and Process

We plan to open our enterprise in the month of August. Because it would take time to
finish the development of our coffee shop and preparing the materials to be used in the
production. We will also look for workers that will suit in their desired position. Also, we’ll
invite a priest to blessed our coffee shop. We also give giveaways and free taste on the
day of our opening, and flyers that contains information about our enterprise.

Figure ##. Process flow chart of PRODUCTION PROCESS.

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Machinery, Equipment and other Fixed Capital

Table ##. Fixed capital requirement of ENTERPRISE NAME

Tool/Equipment Quantit Price per Total Cost (PhP) Mode of Year to Estimate
y Unit Acquisition Purchase d Life-
(PhP) (purchase or span
rented)
Espresso grinder 1 Ᵽ15,00 Ᵽ15,000 purchase
Regular coffee 2 Ᵽ5,000 Ᵽ10,000
grinder
Coffee brewer 1 Ᵽ7,000 Ᵽ7,000
Coffee roasters 1 Ᵽ8,000 Ᵽ8,000
Frappe and 3 Ᵽ300 Ᵽ900
smoothie blender
Hot water 2 Ᵽ4,800 Ᵽ9,600
dispenser
Barista tools 2 set Ᵽ3,000 Ᵽ6,000
Measuring cups 2 set Ᵽ1,000 Ᵽ 2,000
and spoons
Knock boxes 2 Ᵽ1,200 Ᵽ2,400
Coffee filters 3 Ᵽ3,500 Ᵽ10,500

Supplies and Materials

Table ##. Supplies and materials requirement for PRODUCTION PROCESS

Materials/supplies Quantity Price per Unit (PhP) Total Cost (PhP)
Coffee cup (1) 50 cups 69 Ᵽ69
Coffee bottle (1) 50 210 Ᵽ210
bottles
Coffee beans 75grams 250 Ᵽ1,250
mixer Large size 3,499 Ᵽ3,499

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Labor Requirement

Table ##. Labor requirement for PRODUCTION PROCESS.

Activity Type of Labor Number of Number of Total Payment Total cost
(MD/ MAD/ individuals days Labor per unit
MMD)
Collecting of beans MD 2 EVERYDA 2 300 600
Y
Utility MD 5 5
Snacks MD 3 3

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Financial Plan

Sales Projection

Table ##. Projected sales of the enterprise per month or cycle.

PROJECTED SALES PER CYCLE
Month
Item Ja Fe Ma Ap Ma Jun Jul Aug Sept Nov Dec TOTAL
n b r r y e y
Volum 5,000 3,000 4,000 8,000 20,000
e cups

Unit 30 30 30 30 90/cup
Price
Total 150,00 90,00 120,00 240,00 Ᵽ600,00
Peso 0 0 0 0 0
Sales

Table ##. Projected annual sales of the enterprise.

Item Year 1 Year 2 Year 3
Volume 20,000 cups 25,000 cups 28,000 cups
Unit Price Ᵽ30/cups Ᵽ35/cups Ᵽ35/cups
Total Peso Sales Ᵽ600,000 Ᵽ875,000 Ᵽ980,000

Cost Projection

Table ##. Pre-operating expenses of the enterprise.

Items Amount

Business license 3,000

Consultation 500
BIR Permit 1,000
FDA Permit 1,000

Total pre-operating expenses Ᵽ5,500

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Table ##. Production expense of the enterprise.
Production Items Yearly Total Cost Projection (Quantity x Price)
Year 1 Year 2 Year 3
Direct Costs

100,000 100,000 50,000

Construction cost
Planning cost 30,500 30,500 20,000
Investment cost 200,000 200,000 150,000
Operating and maintenance cost 150,000 150,000 150,000
Monitoring system cost 30,000 30,000 30,000
Cost for information programmed to promote coffee 35,000 35,000 30,000
shop

Indirect Costs

Salaries of employees 127,500 130,000 135, 800

Water and electricity 200,000 230,000 233,700
Repair and maintenance 30,500 35,500 38,900

TOTAL PRODUCTION EXPENSE 903,000 941,000 837,600

Table ##. Marketing expense of the enterprise.

Marketing Items Yearly Total Cost Projection (Quantity x Price)
Year 1 Year 2 Year 3
Advertising card 5,000 5,000 20,000
fliers 5,000 5,000 15,000
brochure 15,000 10,000 25,000
Business card 10,000 5,000 20,000
Menu 10,000 5,000 15,000

45,000 30,000 95,000

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Marketing Items Yearly Total Cost Projection (Quantity x Price)
Year 1 Year 2 Year 3

TOTAL MARKETING EXPENSE 45,000 30,0000 95,000

Table ##. Administrative expense of the enterprise.

Administrative Items Yearly Total Cost Projection (Quantity x Price)
Year 1 Year 2 Year 3
Rent 60,000 60,000 100,000
Utilities 50,000 50,000 90,000
Insurance 30,000 30,000 30,000
Office supplies 60,000 60,000 80,000

TOTAL ADMINISTRATIVE EXPENSE 200,000 200,000 300,000

Source of Capital

Table ##. Sources of funds for the enterprise.

Item Total Equity Debt
Expense (PhP) Principal Interest per Estimated Year
Annum (%) of Repayment

Pre-Operating Expense
5,500
Fixed Investments 120,600
(excluding depreciation)
Production Expense 2,681,600
(excluding depreciation)
Marketing Expense 170,000
(excluding depreciation)
Administrative Expense 700,000
(excluding depreciation)
TOTAL 3,677,700

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