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Red Bull RB

This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Red Bull. It identifies Red Bull's main strengths as its market leadership globally, increasing popularity in emerging markets, strong leadership, and solid financial position. Weaknesses include products being considered unhealthy, a limited product range, and expensive prices. Opportunities exist in enhancing nutrition, increasing media presence, product diversification, and focusing on corporate social responsibility. Threats consist of negative health implications, increasing marketing costs, intensifying competition, and potential lawsuits over consumer health issues.

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Ri Talz
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41 views

Red Bull RB

This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Red Bull. It identifies Red Bull's main strengths as its market leadership globally, increasing popularity in emerging markets, strong leadership, and solid financial position. Weaknesses include products being considered unhealthy, a limited product range, and expensive prices. Opportunities exist in enhancing nutrition, increasing media presence, product diversification, and focusing on corporate social responsibility. Threats consist of negative health implications, increasing marketing costs, intensifying competition, and potential lawsuits over consumer health issues.

Uploaded by

Ri Talz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKET RESEARCH

BY: JOICY MAE VILLEGAS


LEZZIE T. TALICTIC

BSIT 4A
2.2
Red Bull SWOT Analysis

Strengths Weaknesses

1. Market leadership in the global scale 1. Red Bull products considered to be


unhealthy
2. Increasing popularity in emerging markets
2. Limited range of products
3. Strong and visionary leadership by Dietrich
Mateschitz 3. Expensive price

4. Solid financial position 4. Concentrated production facilities

Threats
Opportunities
1. Negative health implications due to the
1. Enhancing nutritional aspects of beverages
consumption of Red Bull products
2. Further increasing presence in media via
2. Increase in marketing costs
strategic collaborations
3. Further intensifying competition
3. Engaging in product diversification
4. Lawsuits against the company due to
4. Increasing focus on CSR
consumer health deterioration

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