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Decoding

The document provides an analysis of Asclep Inc.'s potential market entry into the Indian medical diagnostics equipment market. It structures the problem statement into key areas of analysis, including market size, competitive landscape, market trends, regulatory procedures, operational considerations, and risk assessment. The Indian market is valued at $2.5 billion annually and growing at 9% CAGR by 2030. It is highly competitive with both domestic and international players. Asclep Inc. will need to focus on quality products at competitive prices and build key relationships to succeed. A thorough analysis across technical, marketing, financial, regulatory and risk factors will be required before entering the Indian market.

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aditi.iimv
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15 views

Decoding

The document provides an analysis of Asclep Inc.'s potential market entry into the Indian medical diagnostics equipment market. It structures the problem statement into key areas of analysis, including market size, competitive landscape, market trends, regulatory procedures, operational considerations, and risk assessment. The Indian market is valued at $2.5 billion annually and growing at 9% CAGR by 2030. It is highly competitive with both domestic and international players. Asclep Inc. will need to focus on quality products at competitive prices and build key relationships to succeed. A thorough analysis across technical, marketing, financial, regulatory and risk factors will be required before entering the Indian market.

Uploaded by

aditi.iimv
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 19

Structuring the

Problem
Statement
Presented By:
Creative Crusaders
Problem Statement
To decode the problem statement
and break it down into
manageable analysis buckets for
Asclep Inc.'s potential market entry
into India. Categorizing the
relevant factors into several key
areas and structuring the analysis.
Market Analysis
Market Size
Market Competitive
Analysis Landscape
Market Trends
Market Size
Evaluate the size and potential of
the Indian market for medical
diagnostics equipment
Collect data on Indian Healthcare
Market

Market size- Annual


$2.5 billion Growth- CAGR
by 2030 of 9%
Competitive Landscape
Identifying Existing Competitors in
India
Analyzing Market Share of
Competitors
Assessing Competitors' Strategies

The Indian market for medical diagnostics


equipment is highly competitive, with both
domestic and international players. The major
players include Abbott, Siemens, Roche, GE
Healthcare, and Philips Healthcare.
Market Trends

Researching current trends in


Indian Healthcare
Investigating Regulatory Changes
Consider Shifts in the Healthcare
Sector
Current Trends
Some of the key trends driving the
growth include:
Increasing prevalence of chronic
diseases
Growing elderly population
Rising healthcare spending
Government initiatives to improve
healthcare infrastructure
Regulatory Changes

Introduction of the Medical Devices


Rules, 2017, which require medical
device manufacturers to obtain a
license from the Central Drugs
Standard Control Organization
(CDSCO).
Key Findings and Recommendations
The market is also highly competitive.
To be successful, Asclep Inc. will need to
focus on offering high-quality products
at competitive prices.
The company should also focus on
building relationships with key
stakeholders, such as hospitals, clinics,
and government agencies.
Financial Feasibility
Pricing Strategy: Determine an appropriate pricing
strategy for Freyja in the Indian market

Cost Analysis: Calculate the costs involved in


manufacturing and compare with the selling price.

Break-even Analysis: Estimate the time required to break even


in the Indian market and assess the feasibility of achieving this
within 3 years.

Investment Allocation: Determine how Asclep Inc.


should allocate the 10 million euros for market entry.
Regulatory Procedure
Step 1: Identify the regulatory body
responsible for approving medical devices
in India.
Step 2: Determine the regulatory
requirements for marketing Freyja in India.
Step 3: Prepare the required documentation
and submit it to the regulatory body.
Step 4: Undergo a regulatory inspection of
the manufacturing facility.
Step 5: Obtain approval from the regulatory
body to market Freyja in India.
Operational Considerations
a. Logistics and Distribution:
Plan the distribution and supply
chain strategy for Freyja in India.

b. Service and Maintenance:


Determine how the after-sales
service and maintenance of the
device will be handled.
Operations Management
Step 1: Determine the target markets for
Freyja in India.
Step 2: Select a distribution partner or
establish a direct sales force.
Step 3: Develop a distribution network to
reach the target markets.
Step 4: Implement a warehousing and
inventory management system.
Step 5: Set up a transportation system to
deliver Freyja to customers.
Technical Compatibility

Integration with Local Training and


Systems: Education:
Assess the compatibility Evaluate the need for
of Freyja with existing training healthcare
healthcare infrastructure professionals in India
and electronic health
to operate Freyja.
records in India.
Marketing and Sales

Market Entry Strategy: Sales and Marketing Customer


Develop a market entry Channels: Determine Segmentation: Identify
strategy, including the most effective the target customer
targeting specific channels for promoting segments and their
regions or cities in and selling Freyja in needs in the Indian
India. India. market.
Cultural and Ethical Considerations
Patient Acceptance: Understand
how Indian patients and
healthcare professionals perceive
and accept new diagnostic
technologies.

Ethical Concerns: Consider


any ethical or cultural
factors that may impact
the use of Freyja in India.
Scalability and Growth Potential

Scalability in India: Consider how IPO Preparation: Evaluate how the


Asclep Inc. can scale its operations market entry aligns with Asclep's
in India and tap into the growth goal of preparing for an IPO by
potential. 2026.
Risk Assessment
Market Risks: Identify and evaluate
the potential risks associated with
market entry in India.

Financial Risks: Assess financial risks,


including currency fluctuations and
unforeseen expenses.
Thank You

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