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Anatomy of A Program

The document provides an overview of the key components covered in week three of a program building course. It discusses building the structure of the program by outlining weeks, modules, and content. It also covers creating slides, recording and editing videos, organizing content in Google Drive and a content portal, setting up a Facebook group, gathering feedback, and iterating the program over time. The document emphasizes breaking down program building into manageable steps and components rather than trying to achieve perfection in the first version.

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remi.mewiss
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0% found this document useful (0 votes)
24 views

Anatomy of A Program

The document provides an overview of the key components covered in week three of a program building course. It discusses building the structure of the program by outlining weeks, modules, and content. It also covers creating slides, recording and editing videos, organizing content in Google Drive and a content portal, setting up a Facebook group, gathering feedback, and iterating the program over time. The document emphasizes breaking down program building into manageable steps and components rather than trying to achieve perfection in the first version.

Uploaded by

remi.mewiss
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
You are on page 1/ 9

Hey, everyone.

Sam Ovens here, and welcome to week three,


module one, and this one is called Anatomy of a Program. So throughout week three,
we're going to be building version one of your program, where at this stage, you
should have got at least one customer, hopefully more, but one will do. And now
it's time to actually build the course, to build out the content, to create the
slides, record the module videos and then put everything into the content portal,
set up the Facebook group, do all of that stuff, really make the the MVC chunk's
worksheet turn into a real life program that your customers can through, implement
and get results. So let's just right into it.

Here's what we're going to cover on today's video. So we're going to start
off with an overview of what we're doing in week three, the high level view, the
30,000 foot view just so you can get a full understanding of everything that we're
going to do, and then all the different pieces and chunks that make that come
together, and then we're going to work implementing each one. And then I'm going to
show the key components of a program. So when we talk about a program, that is very
high level, but there's a lot of different pieces that come together to make a
program work, to make customers satisfied with it and get them results, which is
the most important thing.

And then I'm going to show you some guiding principles to remember when
building. So these are like some design rules and some rules for when you're
building a program that you want to stick to so that you know that you're building
something that's good. Just like artists and photographers and stuff, they've got
these different rules that they use to try and frame shots properly, light them
properly, do all of those things. When it comes to building a great program,
there's a few rules that you want to stick to so that you know it's going to be
good.

And then I'm going to talk about the worst thing that can happen to you at
this stage, the real pitfall to watch out for, and that is perfectionism. So this
is version one. Version one should not be good. It shouldn't be bad but you're not
trying to make this award winning blockbuster version of your program on version
one. It's impossible. And if you try to do it, you'll burn yourself out and you'll
run yourself out of money. So it's just not what you do. And so I'm going to show
you why you need to be aware of perfectionism, and you want to build lean, mean,
and scrappy.

And then finally, I'm going to show you how you can talk to other members of
the Uplevel Consulting community to get help and extract the information out of
your head, and onto paper, and into slides, and into the content if you get
writer's block or you get hung up at any one of these particular points, which is a
very useful tool to get yourself unstuck. So let's jump right into it.

An overview of what we're doing in week three. So at this stage of the


program, you should have your niche and problem selected. You should have your MVC
created, your MVC chunk's worksheet, and you should have your offer crafted. You
should have the messaging done, you should know the price point, you should have
all of that, so all the foundations are in place that we did in week one. Then you
should have your website set up, your value video and funnel set up, as well as
your Facebook and Linkedin personal profiles set up with some content on them. And
we did that in week two. And you should also have your sales script crafted, you
should have practiced it, and you should have at least one paying customer,
preferably more. And we did all of that in week two as well.

This is what you should have before going into the stage of the program. You
do not want to build your course if you do not have a customer. It's a recipe for
disaster because you don't know if what you're building is actually wanted, needed
by the market. So that goes without saying. If you're heading to start building
your program before you've got a customer, well, the writing's on the wall and I've
warned you. But you should not do that, it's a recipe for disaster. And if you've
done that, well, well done and now it's time to build. So now that you have a
paying customer, it's time to build this thing. It's time to make it become a
reality.

We use this strategy called our "Just in time strategy. Just in time, and
it's also referred to as JIT, it's something that was invented in the manufacturing
world, and it's when you have things ready just in time. Everything we do
throughout the Uplevel program is just in time for the customer. What I mean by
this is we don't build week one of our program until we've sold a customer, because
week one does not need to exist until the customer has paid us money. Because
[inaudible 00:05:22] anyone pays us money, what's the point in creating a week one?
Week two doesn't need to exist until someone's been through week one. Week three
doesn't need to exist until someone's been through week two. Week three doesn't
need to exist ... You get my point, right? We can use this "Just in time" strategy
to really sequence things properly and get extreme efficiency. And that's why we do
it.

We're going to build, throughout week three, we're going to build the
structure of your program, so like the skeletal structure of the whole thing, how
many weeks is it and what's each week about? And then within each week, what are
the modules? And then within those modules, what are the points? And within those
points, how many slides are there? What talking points do we need to discuss? What
points do we need to cover? And then within that, is there any step by step
instructions or tutorials we need to include? Are there any diagrams or anything we
need to include? And we're going to build out all of that, the full structure of
it. Then we're going to start really creating the slides. So I'm going to provide
you with some slide templates that you can use, and I'm going tell you how to
create the slides.

And then once you've done that, I'm going to tell you how to record the
videos so that it's got clear audio. I'm also going to show you how to edit the
video so you can trim the start and the end so they're nice, and also how to export
them, this specific settings you want to use to export your videos so that they're
right dimensions and they're high quality in HD, and they also look good. And then
I'm going to show you how to structure all of this stuff inside Google Drive so
that you've got your program structured and set up correctly there first. And then
once we've got it set up there, I'm going to show you how to add it to a content
portal and structure the whole content portal properly. I'm going to show you how
to set up the Facebook community.

I'm going to also show you how to really operate your program business or
your whole business. Because once we've got it built, once we've got customers
coming in, there's some real tricks of the trade when it comes to operations, about
how do we run this thing like a well oiled machine that satisfies customers, gets
them results, but gives us as much of our time as possible so that we can put that
into improving the program, generating strategy sessions, and doing strategy
sessions. And then I'm also going to show you how to gather feedback and really
look at that feedback and understand how you can improve your program and how you
can iterate it over time. So we're going to do quite a lot of work in week three,
and I'm really looking forward to sharing this stuff with you guys. This is the
first time I've ever shared anything about how to actually create a program. Most
of the time I've been showing people how to pick a niche, how to do your mindset,
how to get clients with organic and paid, how to sell people, how to scale up,
things like that. But this is the first time I've ever really touched on how to
create a good program.
Let's talk about the key components of a program. What are the different
parts that come together to make up the whole? So breaking it down. Looking at a
finished program and thinking about creating your own is a daunting task, and the
secret is to break it down into its components and then focus on building one at a
time. It's just like trying to climb Mount Everest, and then standing on the
mountain at the base, and then just looking up at the summit. It's daunting. And in
the mountaineering world and in the climbing world, they say, don't stare at the
summit. You're supposed to stare at your boots. Focus on one step at a time. And
the same is true when you're creating a program. If you look at the Consulting
Accelerator program and how much content it's in there, and how everything is
structured, and the quality of it, and the link of it, and all of the stuff, I
mean, it's mind boggling. Your version one is not going to look like that. It just
won't. And if you try to make it look like that, it's stupid. Version one is
scrappy, and we want to break it down into its core components, and then focus on
building one at a time. Over time, it will evolve and it will get to that level.

The first component, and this is where it all begins, is the transformation.
This is the main objective of the program, the thing everything else supports. So
the transformation is the current situation to the desired situation, the shift.
What is that? So for Uplevel, it's helping someone go from Done For You and one on
one, to leverage group coaching and online courses. That's the main thing, the main
objective. Everything else inside the entire program just supports that main thing.
And then we've got the program structure. This is the skeletal structure of the
program. It consists of weeks, there might be six to eight weeks, and each week
tackles a main thing like setting your foundations, getting your niche off, all of
that, getting your mindset right, or getting a customer, doing organic, doing paid,
different things.

And then within each week, there are modules, and the modules are things that
come together to make up that week. And then within each module you have points,
and the points are the main bullet points that makeup the module. And then within
each point you have some slides, and the slides, basically, are the talking points
to prove your point and drive your point home. So slides make up points, points
make up modules, modules make up weeks, weeks make up the program, the program
delivers the transformation. Simple. Just keep breaking it down and you can view it
from the high level and then zoom into the detail. That's what makes a good
program. Everything comes together to snap and make the transformation happen.

Module videos. These are the videos that deliver the training to the
customer. So right now you're watching a module video. This is one of them. And
then you've got resources. These are attachments that support the module videos.
These can be pinups, which are usually just things that you want your your clients
to remember. So for example, in week one, video one, I like to include a pinup that
just says, "These are the only three things that matter." Pin it up, don't forget
it, just execute on this. That keeps the main thing, the main thing and that keeps
the program, and the training, and the objective top of mind for all of the
students, and it really supports the program.

Then we have cheat sheets. I like to use those for delivering the more
granular tutorial style videos. So most module videos, I like to keep nice and high
level, and explain the concepts and everything. And then if somebody needs to
execute the step by step instructions, then they'll go in and use a cheat sheet to
do that. And that's how we use resources.

Then action items. These are actions that the customer must execute in order
to achieve the main thing. So the programs that we're creating, they're not just to
enlighten our customers in terms of knowledge and information. I mean, sure, that's
great. There's nothing wrong with it. But for change to really happen, for
customers to really be happy, something in their life has to change. And the thing
that should change is they should make the transformation. It's one thing to have
good content, it's another thing to deliver the transformation. And I can tell you
that the only thing that really matters is delivering the transformation. So in
order to do that, action must be taken. And you want to figure out what actions
must be taken, in what order, over what period of time, to create and get the
transformation. Those are your action items.

Then you've got your content portal. This is the technology that houses the
training program and it protects it with a username and password. So like with
Consulting.com, we have a login page, you enter your username and password, you go
in there, you're able to access the content, right? I'm going to show you how to
set up that in week three. Then the Facebook group. So this is the social community
for customer interactions and collaborations, and this is crucially important. If
Facebook groups didn't exist, my business would not be what it is. The content's
important and everything, but the social interactions on the side, they make it
real for people, they allow people to collaborate, they inspire people by seeing
other people's results. It does a whole world of good.

And then we've got Q&A calls. And this is the main method of supporting
customers, troubleshooting and collecting feedback. So every program, even a great
one, it's still going to leave questions for customers, and they're still going to
get stuck, and they're still going to need help. Even the best companies in the
world, they have customer support. So instead of just allowing people to submit
support tickets, and send emails and do things like that, I mean, we allow them to
do that, but our main method of support is the Q&A calls. We want to get people to
show up to those and handle it as a group. This keeps you close to the front lines
of your business and what's going on, which allows you to get better. The
information you're going to get from the Q&A calls is going to allow you to create
better ads. It's going to allow you to create a better offer. It's going to allow
you to create a better program, better sales calls, better everything.

The information you're going to get on the air is priceless, and the value it
delivers to customers is priceless as well. So it's a huge win from not much input.
It's one of those things that has an asymmetrical input-output relationship. You
put in not much, you get out a ton, and those are the sorts of things we want to
do. And then finally, rules of operation. And these are the protocols you use to
run your program like a well oiled machine. So like two Q&A calls each week at
particular times, and then here's how you register for it, and then afterwards the
recording will be posted. If you need to get support, this is the email address. If
you message or do anything else other than this, then you're not going to get
support. Basically, stating the rules and the protocols that you need to use to run
your business. You don't want to make it a free for all where anyone can do
anything. You want to establish clear rules and protocols. That makes it easy for
you to run, and it makes it easy for customers to understand and know what to do,
and it makes everything much simpler. We're going to cover all of the stuff in week
three.

So now let's discuss the guiding principles to remember when building your
program. So first of all, and this is like the golden rule, only teach what you
truly know. Never teach things you haven't mastered. So the only way you can really
get stuck when it comes to creating content, is when you try to teach something
that you don't know how to do. That is hard, and I don't teach you how to do that
because that's stupid. It's totally stupid. It's like trying to teach someone how
to speak Japanese, if you don't know how to speak Japanese. That, there, is not
going to happen until you learn how to speak Japanese, then I can show you how to
teach it, right? So as a rule of thumb, like the golden rule, is only teach things
you know and you've done. I'll give you one example.
We had a lady in our mastermind, quantum mastermind, and she was creating a
program to teach lawyers how to evolve in, she called it new age firms, like how to
become a new age law firm by leveraging funnels, social media, paid advertising,
things like that. She wanted to teach Facebook ads to them in her program but she'd
never done Facebook ads. And I told her to just leave it out because she'd achieved
the success she'd achieved without it. She didn't know how to do it and she was
successful. She had helped other people to grow and without teaching them ads, so
why put in ads? The only reason she wanted to put in ads is because I had ads in
mine. But there was a very clear difference. I grew my business using ads. She
didn't. So she's just trying to put in what I've done but how we got there was
totally different. Don't do that. Don't ever do that.

Don't look at someone else's program and just because they're teaching
something, means that you want to try and put it in. That's where you'll get
yourself stuck, that's where you'll get caught, and that's a gnarly problem you'll
never be able to achieve. So just don't do it. Only teach the things you've
mastered. It's just like why I only teach the things I've done. I don't teach
Instagram, or YouTube ads, or things like that, because the way I got here and the
way all of my other students, thousands of them got to where they are, was without
that. Sure, other people teach them, but I'm not really bothered about it because I
know I can get people to this place without touching that, so why do it? And that's
the key thing to remember. If you just do that, everything else is easy. Because
all teaching really is, all creating content really is, is telling people what you
know and how to do it. And it's very easy to do if you know how to do it. You just
got to get it out of your brain and into the slides.

Now you also want to remember that your motivation is your greatest asset. So
when it comes to creating content, your motivation, your level of passion towards
it is the most important thing. And the best way to keep that high is to release
something today. Try to ship something every day. I refer to it as shipping it or
getting it done. Shipping it means that you've created the slides, you've recorded
it, you've exported it, and you upload it to the portal and bam! I consider it
shipped when it's uploaded to the portal. And there's a huge feeling of reward and
satisfaction when you get it shipped. So just try to just ship it out, one piece at
a time, get it up there, get it up, and that's the key to keeping your motivation
high. Don't let things linger around for too long without shipping things.

You also want to keep the main thing, the main thing. You've got to remember
that every part of your program should support the objective. So what is your
objective? What is the current situation, the desired situation that you're helping
your people make? Well, whenever you get stuck with your program and you get
tangled in some weeds, zoom out and remember what the main thing is. Every part of
your program should support the main thing. You want to also reverse engineer from
big to small. So start from the end objective and work backwards to the details. So
don't just start with the details because you'll get all tangled up in the weeds.
You want to start from the big picture and then go to the detail- big picture,
detailing. Keep zooming in and out, in and out, in and out, because to really know
where you are in the forest, you have to zoom out. But then to make progress with
the forest, you've got to zoom in.

And then another trick is to pick an enemy and polarize them. And what I mean
by this, is you want to divide your market into the old way and the new way. This
makes it very easy for you to know what to do. So what I do with Uplevel is I say,
there's the Done For you and one on one, and then there's leverage group coaching
and online programs. And I make it out like they're two worlds, and they really
are. But I create a very clear separation between those things and I polarize them.
It's a very good way to help people ... to help get clarity on what you're teaching
them how to do.
You also want to remember that iteration leads to liberation. And what you
want to do is build it knowing you'll have to build it again. So one thing that
gets people to freeze up when they're creating content is by thinking this is so
important, this is the official master piece and I can't mess it up. The best thing
to do is to just build it, knowing you're going to have to build it again anyway.
So screw it. Why not just go for it because it doesn't matter if there's a few
mistakes in it. That will release all the pressure off you and it will make you
much more comfortable and relaxed when creating it. It's just like when I film
YouTube videos. I just press the record button, assuming that this one is just a
draft, like it's not even going to go live. And then quite often that one ends up
being fine and we use it because there's not too much pressure on.

And then you want to focus on what won't change. In the world there's so many
things happening all the time. There's chat bots, there's different types of ads.
There's so much new technology moving around all the time, all of the stuff, like
all these shiny objects, right? There's new softwares, there's all of this. But you
just want to try and focus on what won't change. Master the core components for
success in your niche. So with Accelerator or ... Okay, with Uplevel, because
that's the program we're in right now, at the start, I get you to pick a niche,
find a problem that exists among the niche, and then solve it by providing a
solution. Those concepts there, they're never going to change. So it doesn't matter
what happens in the world, what technology happens, that is still the main thing.

Then when it comes to selling with the sell script, sales ain't going to
change. It's like, then with new age attraction, I mean the core concept there of
reaching out to people, getting interest, all of those, I mean, they're not really
going to change. But as the world advanced a bit, we moved from sending cold email
to using social media networks. But you want to try and focus on things that won't
change because that allows you to create a really world class program. And then you
want to set the bar high. So expect every single one of your students to succeed
and challenge them to aim higher.

So don't create your program thinking, "Oh, man, they're not going to able to
do this," or, "Oh, man, this is too much work for them," or, "This is too hard,"
or, "Maybe they don't really want to go this hard." Screw it. Push them. But in my
programs, I load my people up. I teach them things which are pretty advanced at
some points, and I really challenge them, and I get them to aim really high. And
even when they achieve that, I tell them to aim higher again. It's amazing what
happens when you really push people and challenge them. Don't think that your
students are these poor people that can't understand things, and it's too hard for
them, and they're not going to work, they're not going to do it, they're not even
going to watch the training. Don't think that way. Expect everyone to watch all the
training, do all the work, and be relentless. Because when you expect that of them
and you have high standards, they start to act like that.

And then you want to make it a holistic cult. What I mean by this is` success
is always a way of living life. It's never just a training. So you're not just
teaching people Facebook ads, or some funnels, or things like that. It's an entire
way of living. Success is like that. It's a way of thinking. It's a way of
behaving. It's an identity. Sometimes it involves changes in your routine, your day
structure. It requires you to be disciplined. It requires you to work hard.
Sometimes it requires shifts in thinking. It requires all sorts of things. So don't
just think that it's this and then it will happen. Remember that it's a way of
living life. All training programs, in their own way, are kind of like a little
cult. They're kind of like a little religion because you have the scripture which
is like the training, and the program or what the program tells you to do, and
those are your rituals, and routines, and all of that. And that's good. Whenever
trainings work like that, they operate like this.
And then you want to make sure that everything you put into a program is born
out of necessity. So never add anything to your program unless it's absolutely
needed. Just like that lady who was in Quantum Mastermind, she wanted to put
Facebook ads in because I had Facebook ads in. Wrong way to do it. Only put
Facebook ads in if your customers are screaming for it and they need it. And in
that case, she would then have to learn how to do it. Once she's learned how to do
it, mastered it and gotten proof that it actually works, then she can put that into
a program. But make sure that everything is born out of necessity, and you'll know
what's necessary because your market will be screaming at you, it will be blatantly
obvious.

And then remove layers of abstraction. So you want to be direct, tell real
life stories, and use examples, and show people on your screen. So a lot of the
time when people get stuck creating content, it's because they are stuck in layers
of abstraction. The best way to get the point across is to just say it how it is.
Tell a real life story, use examples. Examples are great. For example, when ... and
this is an example within an example. But when I told you this first point, only
teach what you truly know, then I used an example of that lady from Quantum
Mastermind, right? And then to make this point here, I'm using the example of that
example.

And then you want to build it as if you're building it for yourself. So a lot
of the time when you're creating a program, you need to keep in mind who you're
trying to impress with this, and who you're really creating it for, and what their
standards are like, and what they would love to see in all of this. And the best
way to do it is just build it as if you're building it for yourself. What would you
like to be in there? How would you want it to look? And if you're not really in
your niche, well, imagine if you were. But the best person to impress with your
work is always yourself, because that way you can really create it with passion,
and that's what a lot of artists do too. They just create it as if they're creating
it for themselves. That's what makes a lot of great products and programs.

Finally, it shouldn't be a chore. So your level of passion will shine through


in your program, or your lack of passion will shine through in your program. And
you want to keep your passion high. Be excited and motivated, and put all of
yourself into this because it'll show through, and when it shows through, people
will take it more seriously and get results. And these are the principles to
remember when building. These are just some principles to keep in mind. Now, this
is available as a pin-up beneath this video. So it's called the "Design principles
pin-up". You can just open it up like this. And it's a good thing to keep in mind
when you are building out your program and going through all of the training in
week three.

Now let's talk about the main pitfall, the only thing that can really trip
you up throughout week three, and that is perfectionism. You want to be aware of
perfectionism, and you want to build lean, mean, and scrappy. Don't compare your
version one to my version 17. The worst thing you can possibly do to yourself is
compare your version one of your program that you're about to build to my version
17 of Consulting Accelerator. And yeah, my programs have had so many iterations, so
many years, so many thousands of customers, that yeah, I mean, they get better,
they get more polished, they get more perfect over time. But don't compare V1 to
V17. That's silly. Understand that your first version is going to be scrappy, it's
going to be ugly, it's going to be incomplete, and it's going to be small. And
that's good. That's how all of them should start. If they don't start like that,
then chances are you're going to make something horrible and it's not going to
work. Everything great start small and scrappy.

Keep it small and simple. Your entire program should be no more than six to
eight weeks, and each week should contain no more than one to three modules, and
each module should be less than one hour each. Really simple. Doesn't need to be
more than this. Also, you want to embrace your constraints. So you only have one
week to build each week of your program in order to get it to your customers in
time. You're not going to build your program until you've got a customer. If you've
got a customer, when you sold them, you probably told them that the program was
going to start in seven days. That means from the time you sold your customer to
the time where you have to have one ready is seven days. So you've got to build
week one in seven days. Then when you put them into that program, now they're going
through week one. They'll be done with week one in seven days, so you've got to
have week two ready in seven days. That is your constraint. You must release each
week, per week. You only have seven days to create each week. That's it. That's the
deadline, and you want to stick to that. Don't push it, don't go over it, don't
budge. Stick to it.

During this time, you should be selling 50% and building 50% during this
process. This means that you have two and a half to three days max to fully create
each week of your program. So what I mean by selling 50%, building 50%, well, if I
was you, I would do strategy sessions like Monday, Tuesday, Wednesday, and then I
would build the program like Thursday, Friday, Saturday, say you work six days a
week. So three days on, three days of selling, that's making money, that's reaching
out to new people, generating strategy sessions, doing strategy sessions, signing
people up, making money, getting people into the program, right? I'd spend half my
week doing that. The other half, I would spend building content for the program.
And then once the program is done, you go back to 100% selling. And this means
you've got two and a half to three days max. So you've got to create each week in
about two and a half to three days. So if you've got like two or three modules in
each week, that means you've got to create a module per day, one to two modules per
day. And those are your constraints and you have to stick with them. Don't push
them, don't try and make them longer. Stick to it.

You want to flex your scope, not your time. What I mean by this is you only
have two and a half to three days to create each week of your program. If you want
to build is going to take more than that, well, don't extend your time, just reduce
your scope. Don't build it, build less of it, and then ask yourself what's most
essential. Because this can be dangerous, if you flex your scope, then it's just
going to keep going on, and on, and on, but you have to stick to the time and move
the scope. That's the trick. And ask yourself what's most essential. What's the
80/20? What is the main thing? And get that done.

Now let's talk about how you can talk to community members of the Uplevel
program to help extract information out of your brain, and get it into these
slides, and get it into your training program, because this is where some people
can get stuck. And I even get stuck here. I even got stuck here creating this
version of Uplevel after all the programs I've created. And so there's a good trick
I like to use to get unstuck and I'm going to show you what that is. So the first
thing, the golden rule is just only teach what you know, and this is the mandatory
requirement for creating any form of training. If you follow this golden rule, then
you don't need to learn things to teach them, you can just teach them. Simple. So
that golden rule goes without saying. However, if you're only teaching something
that you know and you're still having some problems, and I say this because most
problems are just derived because people are trying to teach things they don't
know, you're going to get caught there. If that is fine and you're obeying this
rule, then cool.

Here's how you can extract what you know. So by following the golden rule, we
know that everything your customers need is in your head already. That's a fact.
All we need to do is get it out of there and put it into steps and processes. And
if you get stuck doing this, you can use the community. So writer's block is common
when creating programs. When this happens, you need to use an external source to
extract the information. And this can be done by partnering with other members in
the Uplevel Consulting Facebook group, in the community, and then you can post in
there, say, "Hey, I'm looking for help creating this." Someone will reply to your
comments or direct message you. Then you can say, "All right, cool. Can we jump on
Skype at this time?" Jump on Skype. Then record the call and then get your partner,
whoever you partnered up with, to ask you questions about your process.

So they can ask you, "All right. Well, tell me how would you do this? What is
the main thing you're trying to teach?" All right. Will it zoom in on this part?
What do they need to have to get clients? How do they know if the offer is going to
be accepted by the market? Just start drilling them with questions and their
responses to those questions will be what the content is and it will start to get
the information, it will start to extract the information out of their brain and
get them talking about it, and then get the raw materials that you can gather and
used to create your program content. So that's what I do when I get stuck.
Typically, when I get stuck , I'll just call Nick Hauser and I'll be like, All
right, dude. This is the training. What have you heard me say that you think should
be included in here? Or start asking me some questions about how I'm going to teach
people how to do this." And he'll just start asking me questions and suggesting
different things, and then it just starts pouring out like a fountain, and then we
get all the stuff we need.

That's my trick to get unstuck there, and that should be your trick to get
unstuck too. just pair up with someone in the community. Or you can also ask for
help on the Q&A calls which happened twice a week. You can ask me and I'll start
drilling you with some questions and it will start to spout out there as well. And
this is a seriously powerful way to get unstuck. And I'm telling you this because I
even still get stuck when I'm creating Uplevel 2.0 right now. I know what to do,
it's just sometimes hard to get it out onto paper, into words, into concepts,
things like that. So always keep this in mind. If you get stuck, get on a call with
someone else. Let them help you.

So that's it for this training. And now what we're going to do is we're going
to get to work and build this thing. So let's get to work. Let's do it.

Thanks for watching, and I will see you in the next module, module number
two, right now.

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