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Chapter 10 Persuasive Messages

Understanding the audience is key to effective persuasion. This involves gathering information about them, showing interest in their perspective, and developing a message that meets their needs. Shared purpose and values can help with persuasion, as people want to feel needed. The best argument meets the audience's needs and offers choices, while understanding their concerns. Apply a fair test and get feedback to improve persuasive messages.

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45 views2 pages

Chapter 10 Persuasive Messages

Understanding the audience is key to effective persuasion. This involves gathering information about them, showing interest in their perspective, and developing a message that meets their needs. Shared purpose and values can help with persuasion, as people want to feel needed. The best argument meets the audience's needs and offers choices, while understanding their concerns. Apply a fair test and get feedback to improve persuasive messages.

Uploaded by

alexis.desjardins
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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six principles of persuasion abilities
reciprocation returning favours
when you make a clear commitment
consistency willyou go till
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liking People that are liked are more persuasive
any y people follow authority
limited deadline are things that influence to
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begin directly with argument
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persuasive messages or more indirect implicit


implicit statements ask people to think differently

lone and Style for persuasion

boost persuasion confident positive tone don't exxagerate or pushy

emphasizes benefits not the negative reduced Confidence risk product services clfosgibility
lively language bu action oriented use verbs to
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doesn't work short sentences clear message
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emphasize choice not intent
mind of employees
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offer choices share a purpose

understand employees concerns Gainattention


and Solution
provide a need
rationale
provide a
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finish with call to Action

Mass Sak persuasive messages

Sent to a lot of people for marketing


messages
of a produit or service
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Gain attention interest fast create a need


action
finish with a call to

Apply fair test for every persuasive


messages

Get feedback reread

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