Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Raw Material Suppliers such as PET Distribution Channels: Retail and Supermarket: B2B Retail ,Supermarkets, hotel and
materials, water treatement chemicals 1.0 Production and Manufacturing Delivers velue to its customers via range relationship, to ensure the product resturants, fast-foods chains, healthcare
suppliers, packaging suppliers, 2.0 Wherehousing and Inventory of potable bottled water products availablity on their shelves, product Health Concious individuals
Distribution partners, machinery and 3.0 Distribution and Chenel ranging from 500ml,1000ml,1500ml and placement, promotional activities and Fitness Enthusiasts
equipment suppliers, Logistics and Management 5liters, flavored water and sparkling replenishment mgt. On the go professioanls
trasportation partners Customer Relatioships: water. Value porposition include quality, Hotel and Restuarants: Contratual Students
1.0 Marketing and Promotion hygienically tested water products with Agreements, Customer service and Travellers and Tourists
MOTIVATIONS FOR PARTNERSHIPS: 2.0 Customer service brand reputation. replenishment
Optimization and economy, Reduction of 3.0 Consumer research Fast Food Chains: Customized
risk and uncertainty, Acquisition of Customers Problems being addressed: packaging, de-branding, Joint marketing
particular resources and activities Revenue Streams: 1.0 Crunching the thrust initiatives
1.0 Sales to retailers 2.0 Healthy hydration Healthcare:
2.0 Direct Sales to consumers 3.0 Taste and Enjoyment Agreements, B2B, Hydration need of
3.0 Licencing and Franchising 4.0 Convinence patients, staff and visitors,
4.0 Co-Branding and Partnership 5.0 Variety and choice Customized labeling to align with
healthcare regulations and brandings
Key Resources Product bundlig for different customer
segments
Distribution Chanels:
1.0 Manufacturing and Production
Facilities and equipments
2.0 Warehousing Spaces
3.0 Distribution Network, distributors
and logistic providers
4.0 Technological infrastructure

Customer Relationship:
1.0 Brand Reputation
2.0 Marketing and Communiation
Channels
3.0 Customer Help Desk software
4.0 Product Development Capabilities
5.0 Manufacturing capabilities
6.0 Sales and Distribution team
7.0 Procing Strategy
Cost Structure Revenue Streams
The cost of aquiring raw material such as extraction and purification cost, bottles, caps , labels, packaging Retail, Wholesale and Distributors
materials, manucaturing and quality control cost, Distribution and Logistic cost, Marketing and Advertising Direct sales ro consumers
cost, Compliance and quality assurance cost, Research and Development Cost. Retail parterships
Private lebeling