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Facebook Ads Budget Calculator

This document introduces the Facebook Ads Budget Calculator, a tool that calculates the necessary advertising budget to reach a given revenue goal. It requires inputs like revenue goal, product price, cost per 1000 impressions (CPM), click through rate (CTR), and conversion rate. The tool then outputs the estimated cost per click, number of clicks and sales needed, and total budget required. It is recommended by AdEspresso experts and allows users to avoid guessing their budget needs.

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200 views1 page

Facebook Ads Budget Calculator

This document introduces the Facebook Ads Budget Calculator, a tool that calculates the necessary advertising budget to reach a given revenue goal. It requires inputs like revenue goal, product price, cost per 1000 impressions (CPM), click through rate (CTR), and conversion rate. The tool then outputs the estimated cost per click, number of clicks and sales needed, and total budget required. It is recommended by AdEspresso experts and allows users to avoid guessing their budget needs.

Uploaded by

plbrngr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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The (Handy) Facebook Ads Budget Calculator

How much will your spend on your next Facebook Ads campaign? Stop guessing, ask the Facebook Ads Budget Calculator instead!
To give you the answer, this handy tool simply needs to know your revenue goal, the selling price, your average CPM, CTR, and Conversion rate.
Insert the info in the Blue Cells and your results will show up in the Green Cells. You'll find the total budget you need in the Red Cell.
All AdEspresso experts use it already. And you should give The Facebook Ads Budget Calculator a try! You'll love it.

INPUTS AMOUNTS RESULTS AMOUNTS YOUR BUDGET

Your revenue goal $79,000.00 Your cost per click (CPC) $2.00 $27,241.38

You need this many clicks to get the sales


The price of your product/service $116.00 13,621
required to reach your goal

The number of sales needed to reach your


Your cost per 1,000 impressions (CPM) $20.00 681
revenue goal

Your click through rate (CTR) 1.00% Your cost per acquisition (CPA) $40.00

Your conversion rate


(the percentage of clicks through to 5.00%
the website that result in a sale)

0000001

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