Google Data Analytics

Certificate

Key Competencies & Job Mapping

Developing talent for in-demand jobs

Nearly two-thirds of all new jobs created since 2010 require

either high- or medium-level digital skills,1 but 1 in 3 American
workers have very limited or no digital skills.2 To help bridge
337K+
in-demand job openings
82%
of Google Career Certificate
that gap, we've trained more than 6 million Americans on in data analytics 4 graduates say the program
digital skills to date and invested in building tools and helped them advance their
job search or career within
trainings to help create pathways to high-quality jobs. three to six months 5

Google Career Certificates provide job seekers with access

to more than 1.3 million in-demand jobs3 through rapid
reskilling without the need for a college degree or prior THE GOOGLE DATA ANALYTICS CERTIFICATE
experience in the fields of IT, data analytics, project
PREPARES LEARNERS FOR IN-DEMAND JOBS SUCH AS:
management, and user experience (UX) design. These
certificates are taught and developed by Google employees
● Junior data analyst
working in these fields; they are hands-on, practical, and
● Associate data analyst
rigorous. The certificates can be completed in under six
● Junior data scientist
months part-time.
● Finance analyst
● Operations analyst
GOOGLE DATA ANALYTICS CERTIFICATE
● Data technician
The Google Data Analytics Certificate is designed to ● Business performance analyst
prepare learners for entry-level roles in data analytics. ● Marketing analyst
● Healthcare analyst
Industry experts - like Tableau, Accenture, and Deloitte -
collaborated with us by offering resources, feedback, and
beta testing the certificate content.
1
Brookings, 2017
2
National Skills Coalition, 2020
3
Burning Glass Labor Insights, 2020
4
Burning Glass Labor Insight, February 1, 2020 - January 31, 2021
5
Coursera Learner Data, All time

2
Program overview Course 1 Course 5
Foundations: Data, Analyze Data to
Data, Everywhere Answer Questions

Upon completing the Google Data Analytics Certificate,

Course 2 Course 6
program graduates will: Ask Questions to Make Share Data Through the
Data-Driven Decisions Art of Visualization
● Have working knowledge of essential data analysis
platforms (spreadsheets, SQL, Tableau, R programming) Course 3 Course 7
and when to use them in the data lifecycle. Prepare Data for Data Analysis with
Exploration R Programming

● Understand how to translate a business question into a

data analysis exercise, including transforming, visualizing,
Course 4 Course 8
Process Data from Capstone: Complete a
and modeling data. Dirty to Clean Case Study
___________________________________________________________
● Know how to distill findings into actionable takeaways.
CONTENT BREAKDOWN:
● Have the opportunity to complete a capstone project to
be shared on their resume or added to their portfolio to 297 Videos
showcase their skills to hiring partners.

223 Readings

136 Quizzes

Finding patterns Coding Visualizing

86 Hands-on Exercises

40 Writing Assignments

Analyzing Planning Sharing 41 Discussion Prompts

3
Course 1 — Foundations: Data, Data, Everywhere
SKILLS ACQUIRED:
In this course, we cover foundational data analytics terminology and
learners gain a deeper understanding of the role and responsibilities of ❏ Spreadsheet basics
a data analyst. We also introduce the kinds of jobs learners might ❏ Database and query basics
pursue after completing this program. ❏ Data visualization (DataViz) basics

TOPICS:
By the end of this course, learners will be able to:
★ Introducing data analytics
● Gain an understanding of the practices and processes used by
★ Thinking analytically
a junior or associate data analyst in their day-to-day job.
★ Exploring the wonderful world of data
● Learn about key analytical skills (data cleaning, data analysis,
★ Setting up a data toolbox
data visualization) and tools (spreadsheets, SQL, Tableau,
★ Discovering data career possibilities
R programming).
● Discover a wide variety of terms and concepts relevant to the
CONTENT BREAKDOWN:
role of a junior data analyst, such as the data life cycle and the
data analysis process.
36 Videos
● Evaluate the role of analytics in the data ecosystem.
● Conduct an analytical thinking self-assessment.
● Explore job opportunities available upon program completion, 28 Readings
and learn about best practices in the job search.
19 Quizzes

7 Hands-on Exercises

9 Writing Assignment

8 Discussion Prompts

4
Course 2 — Ask Questions to Make Data-Driven Decisions
SKILLS ACQUIRED:
In this course, we build on the topics introduced in the first course and
cover how to ask effective questions to make data-driven decisions, ❏ Spreadsheet formulas & functions
❏ Asking SMART and effective questions
while connecting with stakeholders’ needs.
❏ Dashboard basics, incl. Tableau
❏ Problem solving with data
By the end of this course, learners will be able to: ❏ Managing team and stakeholder
expectations
● Learn about effective questioning techniques that can help
guide analysis.
● Gain an understanding of data-driven decision-making and TOPICS:
how data analysts present findings. ★ Asking effective questions
● Explore a variety of real-world business scenarios to support an ★ Making data-driven decisions
understanding of questioning and decision-making. ★ Learning spreadsheet basics
● Discover how and why spreadsheets are an important tool for ★ Always remember the stakeholder
data analysts.
● Examine the key ideas associated with structured thinking and CONTENT BREAKDOWN:
how they can help analysts better understand problems and
develop solutions. 36 Videos
● Learn strategies for managing the expectations of
stakeholders while establishing clear communication with a 25 Readings
data analytics team to achieve business objectives.

19 Quizzes

7 Hands-on Exercises

6 Writing Assignment

4 Discussion Prompts 6
Course 3 — Prepare Data for Exploration
SKILLS ACQUIRED:
In this course, we build on the topics introduced in the first two
courses. We also cover how to use tools like spreadsheets and SQL to ❏ Understanding data types, fields,
and values
extract and make use of the right data for key objectives and how to
❏ Writing simple queries
organize and protect data.
❏ Metadata in data analytics
❏ SQL functions
By the end of this course, learners will be able to:
TOPICS:
● Find out how analysts decide which data to collect for analysis.
● Learn about structured and unstructured data, data types, and ★ Data types and data structures
data formats. ★ Understanding bias, credibility, privacy,
● Discover how to identify different types of bias in data to help ethics, and access
ensure data credibility. ★ Databases: where data lives
● Explore how analysts use spreadsheets and SQL with ★ Organizing and protecting your data
databases and data sets. ★ [optional] Engaging in the data community
● Examine open data and the relationship between and
importance of data ethics and data privacy. CONTENT BREAKDOWN:
● Gain an understanding of how to access databases and
44 Videos
extract, filter, and sort the data they contain.
● Learn the best practices for organizing data and
keeping it secure. 31 Readings

20 Quizzes

11 Hands-on Exercises

4 Writing Assignment

2 Discussion Prompts 7
Course 4 — Process Data from Dirty to Clean
SKILLS ACQUIRED:
In this course, we build on topics introduced in previous courses and
we also explore how to check and clean data using spreadsheets and ❏ Statistics, hypothesis testing,
and margin of error
SQL, as well as how to verify and report data cleaning results.
❏ Tools and processes for data
cleansing
By the end of this course, learners will be able to: ❏ Data integrity
● Learn how to check for data integrity.
● Discover data cleaning techniques using spreadsheets. TOPICS:
● Develop basic SQL queries for use on databases. ★ Before you clean, check for integrity
● Apply basic SQL functions for cleaning and transforming data. ★ All about clean data
● Gain an understanding of how to verify the results of ★ Cleaning data in SQL
cleaning data. ★ Verify and report your cleaning results
● Explore the elements and importance of data cleaning reports. ★ [optional] Adding data to your resume

CONTENT BREAKDOWN:

43 Videos

27 Readings

16 Quizzes

10 Hands-on Exercises

4 Writing Assignment

3 Discussion Prompts
7
Course 5 — Analyze Data to Answer Questions
SKILLS ACQUIRED:
In this course, we explore the “analyze” phase of the data analysis
process. We cover how to organize and format your data using ❏ Sorting and filtering data with SQL
❏ Spreadsheet calculations
spreadsheets and SQL to help you look at and think about your data in
❏ SQL calculations
different ways. We also explore how to perform complex calculations
❏ Data validation
on data to complete business objectives. Additionally, we teach how to ❏ Temporary and pivot tables
use formulas, functions, and SQL queries to conduct analysis.
TOPICS:
By the end of this course, learners will be able to: ★ Organizing data to begin analysis
● Learn how to organize data for analysis. ★ Formatting and adjusting data
● Discover the processes for formatting and adjusting data. ★ Aggregating data for analysis
● Gain an understanding of how to aggregate data in ★ Performing data calculations
spreadsheets and by using SQL.
● Use formulas and functions in spreadsheets for CONTENT BREAKDOWN:
data calculations.
● Learn how to complete calculations using SQL queries. 41 Videos

28 Readings

19 Quizzes

14 Hands-on Exercises

4 Writing Assignment

3 Discussion Prompts
8
Course 6 — Share Data Through the Art of Visualization
SKILLS ACQUIRED:
In this course, we explore how to visualize and present data findings
during the data analysis process. We demonstrate how data ❏ Design thinking
❏ Tableau software
visualizations, such as visual dashboards, can help bring data to life.
❏ Data-driven storytelling
We also explore Tableau, a data visualization platform that helps create
❏ Dashboards and dashboard filters
effective visualizations for presentations.
TOPICS:
By the end of this course, learners will be able to:
★ Visualizing data
● Examine the importance of data visualization. ★ Creating data visualizations with Tableau
● Learn how to form a compelling narrative through data stories. ★ Crafting data stories
● Gain an understanding of how to use Tableau to create ★ Developing presentations and slideshows
dashboards and dashboard filters.
● Discover how to use Tableau to create effective visualizations. CONTENT BREAKDOWN:
● Explore the principles and practices involved with
effective presentations. 42 Videos
● Learn how to consider potential limitations associated with the
data in your presentations. 26 Readings
● Understand how to apply best practices to a Q&A with
your audience.
10 Quizzes

10 Hands-on Exercises

8 Writing Assignment

7 Discussion Prompts

9
Course 7 — Data Analysis with R Programming
SKILLS ACQUIRED:
In this course, we explore the programming language known as R. We
cover how to use RStudio, the environment that allows data analysts to ❏ R programming functions, variables,
data types, pipes, and vectors
work with R. This course also covers the software applications and
❏ Coding, writing functions, accessing
tools that are unique to R, such as R packages. We also discover how
and cleaning data, and generating
to clean, organize, analyze, visualize, and report data in new and more visualizations in R
powerful ways using R.
TOPICS:
By the end of this course, learners will be able to: ★ Programming and data analytics
● Examine the benefits of using the R programming language. ★ Programming using Rstudio
● Discover how to use RStudio to apply R to data analysis. ★ Working with data in R programming
● Explore the fundamental concepts associated with ★ More about visualizations, aesthetics,
programming in R. and annotations
● Explore the contents and components of R packages including ★ Documentation and reports
the Tidyverse package.
● Gain an understanding of dataframes and their use in R. CONTENT BREAKDOWN:
● Discover the options for generating visualizations in R.
39 Videos
● Learn about R Markdown for documenting R programming.

35 Readings

21 Quizzes

23 Hands-on Exercises

2 Writing Assignment

8 Discussion Prompts 10
Course 8 — Capstone: Complete a Case Study
SKILLS ACQUIRED:
In this course, learners have the opportunity to complete an optional
case study, which help them prepare for the data analytics job hunt. ❏ Building a job portfolio
❏ Practical, real-world problem solving
Case studies are commonly used by employers to assess analytical
❏ Clear presentation of data findings
skills. For their case study, they’ll choose an analytics-based scenario.
❏ Showcasing data analytics skills,
They’ll then ask questions, prepare, process, analyze, visualize and act knowledge, and technical expertise
on the data from the scenario. We also cover other useful job hunt
skills through videos with common interview questions and responses, TOPICS:
helpful materials to build a portfolio online, and more. ★ Learn about capstone basics
★ [optional] Building your portfolio
By the end of this course, learners will be able to: ★ [optional] Using your portfolio
● Learn the benefits and uses of case studies and portfolios in ★ Putting your certificate to work
the job search.
● Explore real world job interview scenarios and common CONTENT BREAKDOWN:
interview questions.
● Discover how case studies can be a part of the job 16 Videos
interview process.
● Examine and consider different case study scenarios. 23 Readings
● Have the chance to complete your own case study for
your portfolio.
5 Quizzes

4 Hands-on Exercises

4 Writing Assignment

6 Discussion Prompts
11