THE VSL

FLOW SHOW
BIBLE
BREAKING DOWN THE BIGGEST VSL
CAMPAIGNS IN THE WORLD TO
REVEAL THEIR KINDERGARTEN
SIMPLE STEPS TO SUCCESS

Studies the biggest Finds a story line

campaigns on earth thats similar to yours

Rewrites the script

Shoots the VSL

Campaign goes Doubles Your High

nuclear Score

BY PETER KELL

www.doubleyourhighscore.com/
 THE VSL
FLOW SHOW
BIBLE

YO, IT’S YOUR BOY PETER KELL HERE!

I’VE BROKEN DOWN THE MOST PROFITABLE VSLS

FROM THE LAST 10 YEARS SO YOU DON’T HAVE TO.
THIS VSL FLOW BIBLE WILL GIVE YOU A HIGH-LEVEL
OVERVIEW OF THE “$5M+/MONTH SECRETS” THAT
HELPED THESE MONSTER CAMPAIGNS EXPLODE.

SCAN THIS DOC. FIND THE RIGHT JIGSAW PIECES

FOR YOUR VSL. AND CREATE A HIGH-LEVEL
STRATEGY FOR YOUR OWN $0-40M VSL IN THE NEXT
5 MINUTES.

HERE’S HOW TO USE IT:

EACH VSL IS FEATURED ON ITS OWN PAGE. I’VE

SLICED THEM UP INTO BITE-SIZE CHUNKS THAT GIVE
YOU THE FULL STORY. START AT THE TOP AND
FOLLOW THE SCRIPT CLOCKWISE FROM START TO
FINISH TO SEE HOW THEY DID IT.

www.doubleyourhighscore.com/
EAR WAX REMOVER
25M VIEWS IN 6 MO
LINK TO VIDEO LINK TO SCRIPT

Hey stop doing this

for (benefit)

how it makes the

problem worse

There's a limited and it causes all

discount for 24 these other problems
hours. Buy now! that are way worse!

Suddenly sold over Good News!

5,000,000 units! Authority found a
solution

So he created
he had thousands of
product to solve the
people with same
problem BY PETER KELL symptoms

Until he met 1 guy

Authority looks for a
who had all of the
solution to help
same problems you
everyone
have too

And they found out

the root cause of all
his problem!

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 WEIGHT LOSS PETS
3.1M VIEWS IN 7 MO
LINK TO VIDEO LINK TO SCRIPT

Big curious question

hook

Client testimonials
with before and after

Huge discount

Happy clients using Paint huge benefit to

the product using product

BY PETER KELL

Explain unique
mechanism

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AMAZON FBA WORKSHOP
22M VIEWS IN 12 MO
LINK TO VIDEO LINK TO SCRIPT

Curiosity Hook

Personal testimonials
w/big idea

Limited time
opportunity and CTA

It’s so easy to use

our unique method

Bonuses included in
free training
Introduce authority &
discuss the HUGE
opportunity

This is the
fastest/best solution BY PETER KELL
on the market
Client testimonials

Introduce the
workshop/product

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 COOLINA KNIVES
11M VIEWS IN 5 MO
LINK TO VIDEO LINK TO SCRIPT

Curisoty + relatable
identity hook

Sell against the

competition

Hurry and click the

link to buy now! Future pace the
benefits of product

Or how about buying

Reveals the unique
this as a gift BY PETER KELL
mechanism & how it
works

Limited time
discount

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RITUAL MULTIVITAMIN
18M VIEWS IN 4 YEARS
LINK TO VIDEO LINK TO SCRIPT

Deadly Ingredients

For (identity of
Conspiracy Angle
target market)

Backed by legit
Sell against the
studies & authority
competition w/pain
figures
points

BY PETER KELL

Introduce product
Mind-blowing
and explain unique
conspiracy
mechanism

Here’s why you need

(product) though

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 GLOLABS CLEO
3M VIEWS IN 7 MO
LINK TO VIDEO LINK TO SCRIPT

Text on screen
product
demonstration

Unique mechanism Client testimonial

for the product with benefits

Holy shit information

about the product
Benefits to using the BY PETER KELL

product

Unlock the Secrets That Took Me From $0-$40,000,000/yr

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 HELLO FRESH
8.3M VIEWS IN 3 MO
LINK TO VIDEO LINK TO SCRIPT

Big benefit Hook

There's a limited
time discount, buy Today we'll show you
now! (how product works)

Big Promise You can do this with

(product)
BY PETER KELL

Visceral Copy about

product use

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 UMZU REDWOOD
19M VIEWS IN 3 YEARS
LINK TO VIDEO LINK TO SCRIPT

Big Curious Question

Hook

Product does BIG

BENEFIT

If you’re ready for

BIG BENEFIT, then Product does this by
BUY NOW UNIQUE MECHANISM

Authority’s
Huge benefits Nightmare Story With
Problem

This has benefited

thousands of people Relatable Pain Points
BY PETER KELL

Explains root Authority Goes On

solution Journey To Find
Answer

Discover’s Unique
Mechanism

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 BARTON DIABETES
15M VIEWS IN 2 YEARS
LINK TO VIDEO LINK TO SCRIPT

Curiosity + big
benefit Hook

Introduce the
problem

Watch the special Here’s why it’s

presentation now impossible without
the product

Big benefit to the Sell against the

prospect BY PETER KELL competition/things
they don’t want to do

Introduce authority
figure with social
proof

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DROPSHIPPING COURSE
2.6M VIEWS IN 4 YEARS
LINK TO VIDEO LINK TO SCRIPT

Amazing Testimonial
+ curiosity hook

Accurately describe
the pain points of
market

Amazing new
Final CTA about
opportunity that’s
HUGE opportunity
super easy!

Explain how it works

Client testimonials
with steps

BY PETER KELL

First CTA, click here

Sell against the
for training +
competition
“mechanism”

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 DROPSHIPPING #2
3M VIEWS IN 2 YEARS
LINK TO VIDEO LINK TO SCRIPT

Amazing testimonial
hook

You can’t afford to

Address Skepticism
miss out on this
Early + Quick CTA
chance + final CTA

Second CTA + Explain why the

Urgency BY PETER KELL unique opportunity is
easy

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CRAIGSLIST MIDDLEMAN
233K VIEWS IN 4 MO
LINK TO VIDEO LINK TO SCRIPT

Hey stop doing this

for (benefit)

how it makes the

problem worse

Authority looks for a

solution to help and it causes all
everyone these other problems
that are way worse!

Good News!
And they found out Authority found a
the root cause of all solution
his problem!

BY PETER KELL

Until he met 1 guy

who had all of the he had thousands of
same problems you people with same
have too symptoms

Unlock the Secrets That Took Me From $0-$40,000,000/yr

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VISIONARY PROFITS
2.4M VIEWS IN 6 MO
LINK TO VIDEO LINK TO SCRIPT

Nightmare +
Curiosity Hook

Introduce the
authority and prove
why they’re credible

Call to action with

urgency

Urgent message +
mechanism

BY PETER KELL

Altruistic reason why Huge benefits to this

+ conspiracy urgent opportunity

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 EARTH BREEZE
264K VIEWS IN 4 MO
LINK TO VIDEO LINK TO SCRIPT

Revolutionary
Discovery Hook

Every purchase helps How it works

us give back

Trigger their identity The features of the

CTA product

BY PETER KELL

Money back
guarantee

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 THE RIDGE
7.2M VIEWS IN 2 YEARS
LINK TO VIDEO LINK TO SCRIPT

Big promise hook vs

the competition

Big statement outro

Features of the
which makes
product
investment seem like
no brainer

Comes with a Unique mechanism of

guarantee the product
BY PETER KELL

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 4 PATRIOTS
1.9M VIEWS IN 3 YEARS
LINK TO VIDEO LINK TO SCRIPT

Imagine… future
pacing hook selling
your product vs the
competition

Features of the
product

Supplies are
seriously limited,
buy now!
Pre-supposing the
purchase

Here’s how to order

Big benefits to using

Bonuses included the product
when you order
BY PETER KELL

Limited time only Social proof -

deal customer reviews

Money back
guarantee

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 FOAM CLEANER
3.5M VIEWS IN 6 MO
LINK TO VIDEO LINK TO SCRIPT

Incredible product
demonstration hook

Big benefits &

Buy now to get a big
features of the
discount
product

BY PETER KELL

Handle the
objections

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PORTABLE NECK MASSAGER
1.1M VIEWS IN 3 MO
LINK TO VIDEO LINK TO SCRIPT

New discovery hook

Limited time deal,

buy now! Relatable pain points

Benefits to using the How it works

product BY PETER KELL

Unlock the Secrets That Took Me From $0-$40,000,000/yr

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 BOMBAS SOCKS
1.3M VIEWS IN 5 MO
LINK TO VIDEO LINK TO SCRIPT

Big benefit hook

Click the link to get

How the product
huge discount
works

BY PETER KELL

100% money back

guarantee

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 WHOOP UGC
2.6M VIEWS IN 2 MO
LINK TO VIDEO LINK TO SCRIPT

Big promise hook vs

the competition

CTA that targets

Big idea behind the
different customer
product
avatars

BY PETER KELL

Go deep into the

features & associated
benefits

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 WHOOP CELEBRITY
6.5M VIEWS IN 8 MO
LINK TO VIDEO LINK TO SCRIPT

Huge benefit hook

Introduce the
CTA, check it out product and all the
now benefits/features

BY PETER KELL

Why you need the Sell against the

product competition

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SUNDAYS DOG FOOD
1.7M VIEWS IN 12 MONTHS
LINK TO VIDEO LINK TO SCRIPT

Big curious question

hook

Catchy outro phrase

Holy shit information

that blows their mind

Introduce product
BY PETER KELL
with unique
mechanism

Sell against the

competition

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SNOW TEETH WHITE
5.6M VIEWS IN 4 MO
LINK TO VIDEO LINK TO SCRIPT

Huge benefit hook

w/time mechanism

Sell against the

competition

Try the challenge

today
Big benefits to using
the product

Client testimonial
videos
How it works
BY PETER KELL

Social proof of
reviews & # of sales

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EAR WAX REMOVER #2
3.7M VIEWS IN 4 MO
LINK TO VIDEO LINK TO SCRIPT

Curiosity hook w/
images of relatable
problem

Big promise

Click the link below

to get your discount
Demo the product

You’ll never go back

to OLD SOLUTIONS Talk about the
unique mechanism

BY PETER KELL
Explain how the
product actually
Social proof w/ huge
works
number of sales

Huge discount for

the next 24 hours

Unlock the Secrets That Took Me From $0-$40,000,000/yr

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VSHRED WEIGHT LOSS
17M VIEWS IN 2 YEARS
LINK TO VIDEO LINK TO SCRIPT

Paradoxical
Statement hook

Explain the
mechanism of
problem (root
problem)

I made a free video

which explains it all
Explain mechanism of
solution (root
solution)

It’s so easy to get all

these huge benefits Introduce the one
BY PETER KELL
simple trick

Backed by all this

legit proof

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 T2 DIABETES LEAD
15M VIEWS IN 1 YEAR
LINK TO VIDEO LINK TO SCRIPT

Urgent Message Hook

Authority figure
discovers root cause
of problem

Limited time
opportunity
Why other solutions
don’t work

Stop what you’re

doing and watch
video
BY PETER KELL
Huge Conspiracy

One simple trick that

helped thousands
solve problem

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 VISION LEAD
25M VIEWS IN 4 MO
LINK TO VIDEO LINK TO SCRIPT

One simple trick

hook

Explain the science

behind root problem

Stop everything and

try this limited time
opportunity New discovery
discovers the
solution

Introduce the
conspiracy
Sell against other
solutions they’ve
tried

BY PETER KELL

Testimonials exactly
like the target Featured in these
market media outlets

We made a
presentation for
people like you

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 METABOLISM LEAD
25M VIEWS IN 6 MO
LINK TO VIDEO LINK TO SCRIPT

Huge Promise Hook

Authority figure
explains mechanism
of problem

Limited time New study uncovers

opportunity the mechanism of the
solution

Stop what you’re

It’s the most
doing and click the
powerful solution on
button below
the market & social
proof

Introduce the
conspiracy Journey to discovery
BY PETER KELL

Testimonials just like

Relable pain points
the target market

This has nothing to

do with OTHER
SOLUTIONS

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 HUEL
1.5M VIEWS IN 4 MO
LINK TO VIDEO LINK TO SCRIPT

Big benefit w/time

mechanism

Realtable pain points

Close with highlight

reel of all the
benefits

Future pacing what

you can do when you
use product
Live review of the
product

BY PETER KELL

I can’t believe how Deal with objections

amazing the product
is

Explain what is the

product

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MANUAL HAIR LOSS
1.4M VIEWS IN 12 MO
LINK TO VIDEO LINK TO SCRIPT

Big, relatable
problem hook

Future pace how

they’re going to Big promise
order backed by statistic

BY PETER KELL

Backed by studies
and clinically proven

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VEGAMOUR HAIR SERUM
1.1M VIEWS IN 5 MO
LINK TO VIDEO LINK TO SCRIPT

Big pain point hook

Relatable pain points

More copy to
increase AOV
Product solved my
problem

BY PETER KELL
How to use product
Future pacing
benefits

Copy to increase
AOV

Unlock the Secrets That Took Me From $0-$40,000,000/yr

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