Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
SEMESTRAL PROJECT
IN
MGT 202
GOOD GOVERNANCE AND SOCIAL RESPONSIBILITY
Submitted by:
LAST NAME, FIRST NAME MIDDLE NAME
Bachelor of Public Administration
BPA – 2201
Submitted to:
Ednhil C. De La Vega
May 2023
Leading Innovations, Transforming Lives, Building the Nation
Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
I. Introduction
Microsoft is one of the world's largest and most influential technology companies. Founded by Bill
Gates and Paul Allen in 1975, Microsoft has become a global leader in software development, cloud
computing, and various other technology-related services. The company's mission is to empower every
person and organization on the planet to achieve more.
Nature of Microsoft:
Product and Service Portfolio: Microsoft offers a wide range of products and services, including
operating systems (Windows), productivity software (Microsoft Office), cloud computing services
(Azure), gaming consoles (Xbox), business applications (Dynamics 365), and more. The company
operates across both consumer and enterprise markets, catering to the needs of individuals, businesses,
and developers.
Innovation and Research: Microsoft has a strong focus on innovation and invests heavily in research
and development. The company has established Microsoft Research, which employs thousands of
scientists and engineers working on cutting-edge technologies and exploring new areas of computer
science. Microsoft's innovative approach has resulted in groundbreaking products and technologies,
such as the Windows operating system, Microsoft Office suite, and the Azure cloud platform.
Cloud Computing: Microsoft has made significant strides in the field of cloud computing. With Azure,
its cloud computing platform, Microsoft provides a broad range of services for building, deploying,
and managing applications and infrastructure. Azure competes with other major cloud platforms like
Amazon Web Services (AWS) and Google Cloud Platform (GCP) and has gained substantial market
share. Microsoft's cloud offerings have been instrumental in driving digital transformation for
businesses and supporting the growth of various industries.
Social Responsibility: Microsoft places emphasis on social responsibility and sustainability. The
company has set ambitious environmental sustainability goals, aiming to be carbon-negative by 2030
and remove its historical carbon emissions by 2050. Microsoft also focuses on accessibility, striving to
ensure that its technology is inclusive and usable by people of all abilities. Through the Microsoft
Philanthropies initiative, the company supports various charitable and community-based programs,
including digital skills training and technology access initiatives.
Corporate Culture: Microsoft has a distinctive corporate culture known for its emphasis on
collaboration, innovation, and employee development. The company values diversity and inclusion,
fostering an environment where employees can bring their unique perspectives and ideas to the table.
Microsoft encourages a growth mindset, promoting continuous learning and personal development.
Overall, Microsoft is a technology giant that operates across multiple sectors, driving innovation,
providing a wide range of products and services, and demonstrating a commitment to social
responsibility. With its continued focus on cloud computing, research and development, and strategic
partnerships, Microsoft plays a significant role in shaping the digital landscape and enabling
technological advancements.
Leading Innovations, Transforming Lives, Building the Nation
Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
Vision Statement of Microsoft:
Microsoft's vision statement is "to empower every person and every organization on the planet to
achieve more." This vision reflects the company's commitment to creating technology that enables
individuals and businesses to reach their full potential and accomplish their goals.
Mission Statement of Microsoft:
Microsoft's mission statement is "to enable people and businesses throughout the world to realize their
full potential." This mission highlights the company's dedication to providing products, services, and
solutions that empower individuals and organizations to maximize their capabilities and achieve
success.
Goals of Microsoft:
Empowering Individuals and Organizations: Microsoft aims to develop and deliver innovative
technologies and solutions that empower individuals and organizations to be productive, creative, and
successful. This includes providing software tools, cloud services, and business applications that
enable users to accomplish more in their personal and professional lives.
Enabling Digital Transformation: Microsoft seeks to enable and drive digital transformation for
businesses across various industries. The company's goal is to provide technology solutions and
services that help organizations modernize their operations, improve efficiency, and unlock new
opportunities through the power of digital innovation.
Advancing Artificial Intelligence (AI) and Machine Learning (ML): Microsoft is heavily invested in
the development and application of AI and ML technologies. The company aims to democratize AI
and make it accessible to everyone, fostering innovation and creating intelligent solutions that enhance
productivity, efficiency, and decision-making across industries.
Ensuring Trust and Security: Microsoft places a strong emphasis on building trust with its customers
and ensuring the security and privacy of their data. The company is committed to providing secure and
reliable technology solutions, implementing robust privacy measures, and being transparent about its
data handling practices.
Organizational Structure of Microsoft:
Microsoft has a divisional organizational structure, which consists of several business segments, each
focusing on specific products, services, or markets. The main divisions within Microsoft include:
Productivity and Business Processes: This division encompasses Microsoft Office, Office 365,
Dynamics 365 (business applications), and LinkedIn, with a focus on productivity tools and solutions
for individuals and businesses.
Intelligent Cloud: This division is responsible for Microsoft Azure, the company's cloud computing
platform, as well as other cloud-based services and solutions. It includes infrastructure, data, and AI
services.
More Personal Computing: This division includes Windows operating system, Xbox gaming, Surface
devices, and search advertising. It focuses on consumer-facing products and experiences.
Within each division, there are various teams and departments responsible for specific products,
services, and functions. The organizational structure allows for effective management and coordination
of Microsoft's diverse portfolio while fostering innovation and collaboration across the company.
Leading Innovations, Transforming Lives, Building the Nation
Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
II. Problem and/or challenges met by the chosen institution
Microsoft faces several challenges and problems in the dynamic and competitive technology industry.
Here are some of the key challenges and how the company copes with them:
Competition
Microsoft operates in a highly competitive market, facing strong competition from companies
like Apple, Google, and Amazon. To cope with this challenge, Microsoft invests heavily in
research and development to innovate and stay ahead of the curve. The company focuses on
creating differentiated products and services, building strategic partnerships, and acquiring
innovative startups to enhance its offerings and competitive position.
Cybersecurity
With the increasing prevalence of cyber threats and data breaches, cybersecurity has become a
significant challenge for technology companies, including Microsoft. To cope with this
challenge, Microsoft invests in robust security measures and continuously enhances its
products and services to address emerging threats. The company also provides regular security
updates and patches to ensure the protection of its software and systems.
Rapid Technological Advances:
The technology industry is characterized by rapid advancements and evolving customer needs.
Microsoft copes with this challenge by stapt its products and services to meet changing
demands.
Regulatory Compliance:
As a global technology company, Microsoft faces complex and evolving regulatory
environments. The company copes with this challenge by proactively engaging with regulators,
advocating for policies that support innovation and privacy, and ensuring compliance with
relevant laws and regulations. Microsoft also strives for transparency in its data handling
practices, providing customers with control and visibility over their data.
Adoption of Cloud Services:
While Microsoft has made significant strides in cloud computing with Azure, the adoption of
cloud services can still present challenges. Some organizations may have concerns about
security, privacy, or data sovereignty. Microsoft copes with this challenge by investing in data
centers globally, ensuring compliance with local regulations, and providing robust security
measures. The company also offers comprehensive support and guidance to help organizations
migrate to the cloud and leverage its benefits.
Diversity and Inclusion:
Like many technology companies, Microsoft recognizes the importance of diversity and
inclusion in fostering innovation and better serving a global customer base. The company
actively addresses this challenge by implementing diversity and inclusion initiatives, promoting
inclusive hiring practices, and fostering an inclusive work environment. Microsoft also
Leading Innovations, Transforming Lives, Building the Nation
Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
collaborates with external organizations to support diversity in the technology industry as a
whole.
In coping with these challenges, Microsoft leverages its strong financial resources, research
capabilities, and global presence. The company invests in talent development, strategic
partnerships, and customer-centric approaches to overcome challenges, drive innovation,
and maintain its competitive edge in the ever-changing technology landscape.
III. Conclusion
● Microsoft Corporation's generic strategy creates competitive advantage while
enabling the business to maintain a broad market scope. On the other hand, market
penetration is used as the main intensive growth strategy to support Microsoft's
growth in a highly competitive global computer hardware and software market.
Microsoft's advertising system uses AI-powered audience targeting with a focus on
customer intent. Also, the Microsoft Audience Network collects data from
Microsoft-owned locations like LinkedIn, Skype, and Outlook to provide even
more refined targeting. The main goal of Microsoft is we develop and market
software, services, and hardware devices that deliver new opportunities, greater
convenience, and enhanced value to people's lives. For, the contribution of society
over the years, Microsoft employees have contributed thousands of volunteer
hours and worked with non-profit organizations to make a difference in the lives of
others. These include skills training, visiting homes for the elderly, cleaning up
donated supplies, and redistribute surplus food to those in need. Microsoft is
contributing significantly to economic growth and social stability by creating
thousands of jobs which improve people's well-being and reduce poverty. Will
being success this leads to some very key factors that point to Microsoft's
continued success. These include innovation, strong leadership, a vision, trust in
every employee, and resiliency.
● Microsoft is a developer of personal computer software. It is best known for its
Windows operating system, the Internet Explorer and subsequent Microsoft Edge
web browsers, the Microsoft Office family of productivity software plus services,
and the Visual Studio IDE. The activities in Microsoft we do business worldwide
and have offices in more than 100 countries. We generate revenue by developing,
licensing, and supporting a wide range of software products and services, by
designing and selling hardware devices, and by delivering relevant online
advertising to a global customer audience. Social responsibility of environment we
have invested in acquiring 2.5 million tons of carbon removal from various sources
and recycling it into marketable products. And for, the ethical We discipline
employees who violate our policies and standards, regardless of their level, and we
prohibit doing business with partners and suppliers who don't meet our ethical
standards. Will responsibility” means managers are accountable to society at
large, not just their shareholders. Social responsibility is an important aspect of
capitalism at large.
Leading Innovations, Transforming Lives, Building the Nation
Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
IV. Recommendations
We the researcher studies the information and understands possible recommendations to help improve
Microsoft services for better performance. When a Microsoft 365 user experiences poor performance
using any of the core Office applications such as Word, Excel, PowerPoint, and Outlook, it can have
an impact on their productivity. It's Microsoft's goal that users have a positive experience with
Microsoft apps and services. However, there are many factors that our customers can influence directly
that can also impact the end-user experience. In any case this article will help you understand these
factors and provide recommendations that will allow you to take the appropriate steps necessary to
provide your end users with successful performance on the Microsoft 365 platform. It also helps
Microsoft perform faster and ensure security as a result; it is a good idea to test the performance
impact of any significant change to your environment, such as network changes, hardware updates,
and new or updated software such as antivirus agents, add-ins, etc. before introducing them into your
production environment. If the new software will result in an unacceptable level of performance
degradation, do not roll it out until the problem has been addressed. There are many ways to measure
the performance impact of a change, and we recommend using the Microsoft Office Performance
Assessment tool within the Windows Assessment Console. The Windows Assessment Console is
available for download as part of the Windows Assessment and Deployment Kit (ADK). Another
option is to use the “stopwatch” method, where you start a stopwatch when you begin an activity and
stop it once the activity has completed. To test the performance impact of a change, first establish a
performance baseline by performing common activities on a set of devices that do not have the change
implemented. Common activity examples include launching the application, opening a file, or saving a
file. After you have established your baseline, perform those same activities on a set of devices where
the change has been implemented and use the same measurement methodology you used to establish
your baseline. If the change resulted in a performance impact that is unacceptable for your users, then
you should work to resolve these issues before implementing the change across your environment. So
Here are some measurements that could be concerning: Launching Outlook takes longer than 20
seconds, Launching Word, Excel, or PowerPoint takes longer than 10 secon ds, Opening or saving a local
file up to about 50 MB in Word, Excel, or PowerPoint takes longer than 10 seconds.
Leading Innovations, Transforming Lives, Building the Nation
Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
V. References
https://learn.microsoft.com/en-us/deployoffice/fieldnotes/performance-recommendations
Conclusion Microsoft Corporation is a technology company that deals with the | Course Hero
How Microsoft's technological and social impacts have changed the world | Windows Central
Microsoft Community
Corporate Social Responsibility - businessnewsdaily.com
Corporate Philanthropy: Definition and 6 Steps for Success | Indeed.com
Business Description (microsoft.com)
Corporate Social Responsibility | Boundless Management | | Course Sidekick
https://www.quantumrhino.com/deep-dive/microsoft-azure
https://learn.microsoft.com/en-us/deployoffice/fieldnotes/performance-recommendations
https://l.facebook.com/l.php?u=https%3A%2F%2Fround-lake.dustinice.workers.dev%3A443%2Fhttps%2Fbstrategyhub.com%2Fswot-analysis-of-microsoft
Leading Innovations, Transforming Lives, Building the Nation
Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 980-0385; 980-0387; 980-0392 to 94; 425-7158 to 62 loc. 1124
E-mail Address:
[email protected] | Website Address: http://www.batstate-u.edu.ph
College of Accountancy, Business, Economics and International Hospitality Management
Bachelor of Public Administration
MICROSOFT COMPANY
Leading Innovations, Transforming Lives, Building the Nation
