Lecture 1 Introduction To ASK (2022)
Lecture 1 Introduction To ASK (2022)
dan Keputusan
Week 1
Decision Modeling
An Overview
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Case Study: Transportation problem
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Case Study: Transportation problem
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The History of OR
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In the World War II, the Great Britain formed a military operation team
(1939) comprises many scientists and military persons to apply military
problems (i.e. strategy and technique). They worked on research on (military)
operations from which operations research came from.
“Blackett’s circus” is one of the famous teams of 3 psychologists, 2 physicists,
1 astrophysics experts, 1 senior military leader, 2 physicians (doctor), 2
math scientists, and 1 survey expert. Their contribution was in early warning
radar system, anti submarine, civilian defense, truck assignment, and
attacking strategy against Germany.
The success was recognized by 2 Americans who worked with the army: Dr.
James B. Conant and Dr. Vannenar Bush. Finally they proposed to form a
research team in the US army (MIT was also involved).
When the war ended, many of the tools were publicly shared.
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Operations Research
OR Todays
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What is a System
What is a Model
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Steps in Decision Modeling
Formulation
Objective function (Max or Min)
Defining the problem Decision variables (controllable)
Parameters (uncontrollable)
Constraints
Developing a Model
(Formulation)
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Techniques Applicability
Statistics 29%
Simulation 25%
Linear Programming 19%
Inventory Model 6%
Project Network 6%
Dynamic Programming 4%
Nonlinear Programming 3%
Queuing Model 1%
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OR Technique Applications
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Types of Decision Model
Deterministic vs. Stochastic
Deterministic models:
Assume all input data known with certainty
All relevant data are available
Even large models can be set up and solved very quickly using
computers
e.g. Linear Programming
Stochastic (probabilistic) models:
Some inputs not known with certainty
May be uncertainty and/or variability
Models rely on random sampling
Models tend to be more complex, and slower to solve
e.g. queuing theory, simulation
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Introduction to LP
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Development of an LP Model
Three step process
Formulation
Process of translating problem scenario into simple LP model
framework with set of mathematical relationships.
Solution
Mathematical relationships resulting from formulation
process are solved to identify optimal solution.
Interpretation and What-If Analysis
Problem solver or analyst works with manager to:
Interpret results and implications of problem solution.
Investigate changes in input parameters and model variables and
impact on problem solution.
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Properties of an LP Model
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Basic assumptions of an LP model
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Formulating an LP Problem
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LP example
Labor-hrs/unit 1 2 20 hrs/day
Machine hrs/unit 2 2 30 hrs/day
Cost/unit $6 $20 $180/day
Profit/unit $5 $15
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LP example
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Objective Function
Objective function states goal of problem.
In
our example, what major objective is to be solved?
MAXIMIZE PROFIT!!
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Constraints
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Constraints
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LP Formulation
subject to
a11x1 + a12x2 + a13x3 + …. + a1nxn b1
a21x1 + a22x2 + a23x3 + …. + a2nxn b2
:
:
am1x1 + am2x2 + am3x3 + …. + amnxn bm
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The complete LP model
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LP Application
1. Supply chain distribution
2. Manufacturing (product mix)
3. Ingredient mix and blending
4. Employee scheduling (labor planning, assignment)
5. Marketing (media selection, marketing research)
6. Financial (portfolio selection)
7. Transportation (truck loading)
8. Multi-period planning (production planning, sinking fund)
9. Etc...
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Example 2
Radiosan manufactures two types of radios. The only scarce resource needed to produce
radios is labor. The company has two workers. Worker A is willing to work up to 40 hours per
week and is paid $5 per hour. Worker B is willing to work up to 50 hours per week and is
paid $6 per hour. The sales price as well as the resources required to build each type of radio
are given in Table 1. Formulate an LP model for Radiosan if the company wants to maximize
the profit.
Radio 1 Radio 2
Selling price: $25 Selling price: $ 22
Raw material cost: $5 Raw material cost: $4
Worker A: 1 hour Worker A: 2 hours
Worker B: 2 hours Worker B: 1 hour
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Example 3 - Marketing
The I. B. Adman Advertising Company is planning a large media blitz covering
television, radio, and magazines to sell management science to the public. The
company’s objective is to reach as many people as possible. Results of a market
survey show:
Television
Day time Prime Time Radio Magazines
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Example 3 - Marketing
The I. B. Adman Advertising Company is planning a large media blitz covering
television, radio, and magazines to sell management science to the public. The
company’s objective is to reach as many people as possible. Results of a market
survey show:
Television
Day time Prime Time Radio Magazines
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