BUSINESS STUDIES PROJECT –MARKETING MANAGEMENT

 The project is to be done on white inter-leaf sheets. Please avoid using colored sheets except for the title
pages.
 The project MUST BE handwritten. The total length of the projects will be at least 25-30 pages each. The
projects should be presented in a neat folder.
 Students have to preserve the initial drafts of the project as well as any research papers that they may have
used.
 Students have to be prepared to give a 3 minute presentation of the project in the class. For this, a
summary(one page) of the project has to be prepared covering:
o The objective statement
o Their observations and findings
o Any other learning from this exercise such as skills of team work, problem solving, time
management, information collection, processing, analyzing and synthesizing relevant information
to derive meaningful conclusions;
 The projects must be neat and well presented No whiteners to be used or written matter to be crossed out.
In case of any mistakes, redo the sheet.
 Do not number sheets or write dates unless so instructed by your teacher.
 Color graphs and pie charts (if it is relevant for any aspect of your project) to make them look attractive.
These may be printed with prior permission of your subject teacher.
 Guidelines for assessment of Project

ASSESSMENT :ALLOCATION OF MARKS (TEN) per project

The Marks Will Be Allocated Under The Following Heads: Marks
1) Initiative, cooperativeness and participation 2
2) Creativity in presentation 2
3) Content, observation and research work 4
4) Analysis of situations 4
5) Viva 8
TOTAL 20

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 OPTION 1: ELEMENTS OF MARKETING MANAGEMENT-

The Student is required to develop a market offering:

The students are required to do a simple market research with the objective of finding out a product /service
whose marketing may be profitable. They can choose one from this list or any other.
1. Toothpaste 2. Noodles 3. Shampoo 4. Bathing soap
5. Washing detergent 6. Washing powder 7. Lipstick 8. Moisturizer
9. Shoe polish 10. Pen 11. Shoes 12. Hair dye
13. Mobile 14. Chocolate 15. Sauces/ketchup 16. Ready soups
17. Body spray 18. Fairness cream 19. Hair oil 20. Roasted Snacks
21. Jeans 22. Pickles 23. Squashes 24. Jams
25. Salt 26. Bread 27. Butter 28. Shaving cream
29. Razor 30. Cheese spreads 31. e –Wash 32. Tiffin wallah
33. Air Conditioners 34. Infant dress 35. Sunglasses 36. Fans
37. Fruit candy 38. Washing powder 39. Bathroom cleaner 40. Wipes
41. Shoe polish 42. Blanket 43. Baby Diapers 44. Hair dye
45. Adhesives 46. Refrigerator 47. Ladies footwear 48. Ready soups
49. RO system 50. Fairness cream 51. Mixers 52. Roasted Snacks
53. Learning Toys 54. Pickles 55. Microwave oven 56. Music player
57. Pencil 58. Eraser 59. Water bottle 60. Furniture
61. Newspaper 62. Nail polish 63. Pen drive 64. DTH
65. Car 66. Kurti 67. Cosmetology product 68. Cutlery
69. Breakfast cereal 70. Suitcase/airbag 71. Coffee 72. Wallet
73. Crayons 74. Jewellery 75. Water storage tank 76. Ladies bag
77. Saris 78. Cycle 79. Bike 80. Crockery
81. Camera 82. Invertors 83. Washing machine 84. Tea

 The identified product should not be items whose consumption /use is discouraged by the society and
government like alcohol products/ pan masala and tobacco products, etc.
 Identify one product/service from the above which the students may like to manufacture/provide [pre
assumption].
 The students are not to prepare their project on any existing brand. They need to create their own brand
name etc.

 The questions that they need to research on are as follows:

PRODUCT
1. Why have they selected this product/service?
2. Find out ‘5’ competitive brands that exist in the market.
3. What permission and licenses’ would be required to make the product?
4. What are your competitors Unique Selling Proposition.[U.S.P.]?
5. Does your product have any range give details?
6. What is the name of your product?
7. Enlist its features.
8. Draw the ‘Label’ of your product.
9. Draw a logo for your product.
10. Draft a tag line.
11. How will your product be packed?

General Guidelines, Order of Presentation and theory to be copied- B St Project on Marketing Management / Page 2 of 6
 PLACE
12. Which channel of distribution are you going to use? Give reasons for selection?
13. Decisions related to warehousing, state reasons.
14. What means of transport you will use and why?

PRICE

15. What is the selling price of your competitor’s product?

(i) Selling price to consumer
(ii) Selling price to retailer
(iii) Selling price to wholesaler
16. What is the profit margin in percentage to the
 Manufacturer.
 Wholesaler.
 Retailer.
17. What is going to be your selling price?
(i) To consumer
(ii) To retailer
(iii) To wholesaler
18. What cost effective techniques will you follow for your product. What cost effective techniques will you follow
for your promotion plan.

PROMOTION
19. List 5 ways of promoting your product.
20. Any schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer
21. What is going to be your ‘U.S.P?
22. Draft a social message for your label.

General Guidelines, Order of Presentation and theory to be copied- B St Project on Marketing Management / Page 3 of 6
 Order of Presentation of the Elements of Marketing Management:

1. Cover page 8. Planning and activities done during the

2. Title page project
3. Certificate of Authenticity 9. Observations and findings
4. Index 10. Conclusions
5. Acknowledgements 11. Learning from project
6. Preface 12. Appendix
7. Introduction 13. Teacher’s Observations

1. Cover page
 Design an attractive cover

2. Title Page That Should State:

i. Business Studies Project: Elements of Marketing Management
ii. Name:
iii. School:
iv. Year:
v. Roll No:

3. Certificate of Authenticity
 Print the Certificate

4. Index:
 Print the Index in the above order

5. Acknowledgements
I , ______________________, do hereby declare that this project is my original work and I would like to thank
Ms _______________________, my Business Studies teacher, for her wholehearted support and guidance for
making it possible to complete this project on time. I would also like to thank CBSE for giving us an opportunity
to widen our knowledge base by introducing this topic of study and my school for giving us this subject option.
I would also like to thank my friends and family members for their kind support and guidance without which
this project could not have been completed.
(Acknowledge the institutions, the places visited and the persons who have helped)

6. Preface - One page containing in a concise manner, the details about the entire project. Any person who
wants to know about your project should be able to understand it on reading the Preface. You are
required to give the following details:
 Name of Project: Element of Marketing Mix.
 Problem Statement / Objective Of Project:
 The objective of the project is to develop a detailed marketing plan for introducing
_______________________ and covering the aspects of Product, Price, Place and
Promotion.

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  Examples of Objectives that you can write are:
i. To identify our target market and find out their key needs.
ii. To find out the possibility of marketing a ______________________
iii. To conduct a market survey that will give an indication about whether the product that I have
designed meets the needs of my target market.
iv. To help me get an idea about the price range at which I should offer my product.
v. To find out what channel of distribution I should use to distribute my product.
vi. To identify the similarities and differences between my products and customers and my
competitors' products and customers?
vii. To understand when do customers buy? Are there seasonal factors?
viii. To find out what do customers buy? Can complimentary products or services be offered?
ix. To find out how do customers buy? Cash, credit, etc.?
x. To understand why do customers buy? Convenience, price, quality, reputation, location,
selection, brands, impulse, etc.?

7. Index
 Print or make an index in the order of presentation.

8. Introduction
 Give the following information:
1. Also give in about 3 to 4 pages:
a. Why have you selected this project
b. What did you expect to find out
c. Give an introduction of Marketing
d. Give details about the 4 P’s of marketing Mix.
e. Give some historical background of your product if possible.

9. Planning and Activities Done During the Project

 You need to give details here about what were the activities that you undertook to do your
project. Such as
1. How you decided on the topic and the poduct
2. Did you take interviews etc
3. How the analysis was done.
 Give them in a sequence.

10. Observations and Findings

 You need to analyze the responses and derive conclusions that will be the data for future
decisions.
 This may be done question wise
 For each question,
i. Give the definition of the topic in question in one para.
ii. In the next para, give your observations about how the organization that you are
studying or will start has dealt with that aspect

11. Conclusions
 Summarized suggestions or findings, future scope of study.
 Give this as a summary of your study for the topic studied specifying:
 The relevance of the topic in today’s context
 A summary of your findings in the order in which you have presented your project
a. Type of product /service identified and the (consumer/industries) process involve there in.
b. Brand name and the product.

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 c. Range of the product.
d. Identification mark or logo.
e. Tagline.
f. Labeling and packaging.
g. Price of the product and basis of price fixation.
h. Selected channels of distribution and reasons thereof.
i. Decisions related to transportation and warehousing. State reasons.
j. Promotional techniques used and starting reasons for deciding the particular technique.
k. Grading and standardization

12. Learning from the Project

Can be given as:
 How you have been able to relate the theory in your syllabus to its practical application.
 Anything else that you feel you have learnt about the real functioning of an organisation.
 Any other skills developed such as such as skills of team work, problem solving, time management,
information collection, processing, analyzing and synthesizing relevant information to derive meaningful
conclusions etc
 Also, answer the following:
o How did you initially decide on the topic
o Did you take advice from anyone or refer to any publication? Why?
o Did you feel you needed to rework your strategies?
o If you were to do this activity again, what would you do differently?

13. Appendix
 Persons/Firms Consulted
 Books Referred To, Including your Text Book
 Websites Referred to

14. Teachers Observations:

 Paste the Project Evaluation Performa

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