Hypertex and Intertext
Hypertex and Intertext
reminders:
Each form has its own way. of developing the text, but here are the essentials
that you need to remember:
Purpose. Tt must have an aim or an objective. You need to know the reason
why you are writing the text, and what you intend to achieve from your
readers—to make them laugh, to convince them to take action, to let them
understand something, and to educate them, among others.
Audience. Do not forget to know your target audience. Is it for the youth? Is
it for adults? Is it for experts? Is it for novices? Remember that you cannot
always resonate to every single person in the world; you need to focus on a
target audience. In this manner, you will be able to adjust the content, your
use of language, and your style of presentation.
Content and Meaning. Your work needs to have substance. Apart from being
considerate of your target audience, what will make them read the work is its
content and meaning.
HYPERTEXT
One of the recent developments in reading has been brought about by the
advancement of technology. Let’s take a look at the technological advancements
that you’re familiar with. Circle those that you actually have as possessions.
tablet laptop
desktop computer smartphone
Perhaps you encircled most of these. If you did and you read texts through the
said gadgets, you may have noticed that some web pages have texts that have
hyperlinks (normally underlined and in blue color).
What makes hypertext unique is the speed at which you can shift to different
texts. When the first text mentions the concept that is also discussed in another
text, all you have to do is to click the hyperlink and the other page will load.
There are now so many news websites and applications that are accessible via
the internet. Often, when you read a news article – especially one that belongs
to a series – you will see hyperlinks that will bring you to other related news
stories. This helps the reader get a better understanding of the whole story.
INTERTEXT
Intertextuality draws origin from literature and asserts that texts can only be
understood in relation to other texts. Also, present-day texts are believed to
have been based on or at least inspired by previously-published literature –
from the style to the content, to the context, etc.
We can widen our knowledge. Reading more leads to knowing more, and that
can help broaden what you know about the topic.
We can view different texts and different perspectives. Referring to different
texts and authors helps give you other perspectives about the same topic,
preventing you from having a fundamentalist view of things.
We can be more certain of what we know. Finding out that your ideas match
the ideas of the previous authors helps validate the things you know. It
likewise increases the credibility of the information.
THE WRAP
LEVEL UP!
A. Put a tick (/) mark on good practice for both reading and writing, or an X
mark for something that’s not.
______ 1. Stick to one source of information.
______ 2. Consider other references as invalid.
______ 3. Be open to other ideas.
______ 4. Look at an author’s references and read them, too.
______ 5. Acknowledge your sources.
______ 6. Add as many sources as possible to your work.
3. Bullying
a. ________________________________________________
b. ________________________________________________
c. ________________________________________________
4. Study habits
a. ________________________________________________
b. ________________________________________________
c. ________________________________________________
TRANSFER
You are a blogger who has been hired by the Department of Tourism to promote
tourist spots in Mindanao. The agreement is for you to create an account on the
blog site WordPress.com, and post an entry—complete with text and graphics
about tourist spots found in Mindanao. You also need to use hyperlinks in
order to help the reader go to websites that will (1) show more pictures; (2)
provide travel packages, with services and cost; and (3) book flights or ferry
trips.
Your blog entry will get you retained in your job—even promoted—if the blog
entry has high-quality graphics, has a well-written promotional text, and has
active hyperlinks to all the required web information.