ACKNOWLEDGEMENT

I would like to thank my travel and tourism teacher also my friends who helped me a lot in
doing this project and special thanks to my teacher who helped me in doing a lot of research
about this project. Secondly, I would like to thank my parent who gave me a lot of support.

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CHAPTER 1: INTRODUCTION
Tourism in Mauritius

• In Mauritius, tourism is one of the most important pillars of the economy. Mauritius is
predominately a holiday’s destinations for beach resort tourist.
• Mauritius is mostly valued by tourism for tourism for tourist its man-made attractions and
the beautiful beaches and the cultural variation of the populations.

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About the Oberoi Mauritius

The Oberoi beach resort Mauritius lies along the Baie aux Tortues or turtle on the island’s
curvaceous north west coast in over 20 acres of beautiful, subtropical gardens and with an
impressive sixteen metres of beach front spanning three crescents of white sand between
the mountain and turquoise water of the Indian ocean.

The Oberoi Mauritius has a unique touching senses program such as pavilions & villas.

The Oberoi has also a daily complimentary activity, relaxed their mind, body and soul. For
e.g. jogging, nature walks, breathing techniques and much more.

The Oberoi Mauritius also offered high speed internet facilities for all its visitors or guests.
Visitors can with their loved ones on a specially curated holidays or honeymoon stay.

In 2020, the tourism sector was badly affected with the covid 19 pandemic resulting in
closure of the Mauritius border preventing tourists from entering the country. Till date
border is still closed for tourism until control has been gained on the pandemic.

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Location of the Oberoi Mauritius is situated at a comfortable fifteen kilometres from the
capital, Port Louis is unique amongst luxury hotels in Mauritius. It is located near Turtle Bay,
Point aux piments, Balaclava Mauritius.

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Reason of choosing the Oberoi Mauritius
1. It is a hotel which offer best quality of services.
2. The hotel is well reputed for its staff members who are well trained and provide
excellent customer service.
3. The hotel offers different type of packages.
4. The hotel offers different kind of outdoor activities.
5. It is a very beautiful and fantastic hotel.
6. It is a famous and luxury hotel in Mauritius.
7. The rooms and restaurant are very luxurious.

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CHAPTER 2: THE MARKETING MIX
The 4ps

There are several marketing strategies like innovation, pricing approach, promotion
planning etc. These business strategies, based on Oberoi hotel marketing mix, help the
brand succeed.

1. Product
The main amenities
• Free children club
• Restaurants
• Full – service spa
• 2 outdoor pools
• 71 guest rooms
• On the beach

In the hotel
- Taking the kids
• Activities for kids [ free]
• Foods and drinks
• Free daily buffet breakfast

- Activities to do

• Sky driving nearby

• Parasailing on site
• Fishing on site
• Sailing on site
• Motorboating on site
• Tennis lessons on site
• Water skiing on site
• Golfing nearby
• Scuba driving on site
• Business centre
• Conference space
• Meeting rooms

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 • Conference space size

- Services
• Dry cleaning laundry service
• Concierge services
• 24 hours front desk
• Wedding services
• Hair salon
• Laundry facilities
• Luggage strorage

- Facilities
• Library
• Garden
• Picnic area
• Year built
• Designed smoking area

- Language spoken
• English
• French

All amenities available in the hotel

• - Air conditioning - outdoor pool all year) - Bikes available -Designed smoking area.
• -Parking -Restaurant -Room service -Terrace -Meeting
• -24 hours front desk -Tennis court -Fitness centre -Fishing -Airport shuttle -Garden -
Newspaper
• -Lookers -Beach front -Evening entertainment -Daily maid service -Private parking -
On site parking.
• -Free Wi-Fi -Luggage storage -Non-smoking throughout -Shops (on -site) -snorkelling.
• -Library -Massage -Spa & wellness centre -Giftshop -Windsurfing.
• -Business centre -Facilities for disable guest -Laundry -Baby-sitting/ child service.
• -Board games/ puzzles -Secured parking -Book, music, DVDS and for kid’s play
equipment.
• -Car hire -Diving -Tour desk -Packed lunches -Hamman.

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Accommodation
THE PAVILLONS AND VILLAS

• Royal villa

The guests can relax themselves in the king size master bedroom with 85 square metres
interiors, which offers ocean and mountain views. They raised open air dining pavilion, with
its thatched roof and natural teak furniture, is an invitation to an al fresco breakfast or
romantic dinner local flavour.

The pavilions and villas are roofed with traditional waterproof thatch ornamented with
photographs of local places artefacts, and decorated in natural palette.

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 • Bright and spacious

Pavilions and villas are spacious and come with air - conditioning, a scatting area and private
bathrooms and luxury villas and the royal villas also include a private pool.

• The restaurant, Mauritius

The Oberoi Mauritius raised on open- air dining pavilion, with its thatched roof and natural teak
furniture, is an invitation to an al fresco breakfast or romantic dinner.

• On the rocks

Guests can savour fresh seafood from the live grill, salads, pasta, and wood – fired pizza.

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 • The bar

The bar is open sided with a traditional thatched roof and offers endless ocean. Melodies
played here every evening upon the ebony piano are carried on the gentle sea breeze.

Guests can enjoy cocktails, champagne, prestige, wines, local rums.

• The gunpowder room

The gunpowder room dates back to French colonial times with rustic stones walls and floors,
antique wine barrel and chandeliers.

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 • The spa

The Oberoi spa offers a variety of choice like for e.g., holistic healing, relaxation,
rejuvenation and wellbeing treatments for the mind, body and soul.

• Therapies

Massage, sensory experiences, Indian essentials, body, face, hand, feet & hair, Oberoi
experiences.

• Fitness facility

The brightly-lit fitness centre affords refreshing views across sub-tropical garden, and is
equipped with a range of cardiovascular and weight machines.

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 - Swimming pool

The Oberoi beach resort, Lombok located on the shores of Medana bay and set within
97,124 square metres of landscaped gardens with an infinity pool.

- Complimentary, culinary, artistic and spiritual activities

• -Yoga -Stretching -Meditation -Body toning workout -Sculpture class -private

dinner in the gunpowder room -Tai chi -Henna painting -Visit a bespoke silver smith
-Water sport -Scuba diving -Wine tasting -Champagne on the beach -Candlelit dinner
on the beach -Parasailing -Hindi ceremony -Rhum session -Evening walk.

- Events
• Private dining -Social events -corporate events

- Meeting room

The meeting can host up to forty people for small conferences or seminars , or be divided
into two for meetings of up to fifteen participant.

- Board room

The board room is furnished with plushily cushioned office chairs and a heavy oak table,
around which up to eight people can sit.

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The product life cycle

At the beginning of 2020 and previous years, the Oberoi Mauritius was situated at the
growth stage. This was mainly because the organisation was focusing a lot on marketing and
promoting its products and services each year, it spends millions of rupees in promotional
activities. Also, the organisation demand was increasing.

However, since mid-2020 the position of the hotel has been affected due to covid 19
pandemic and it has move to the decline stage where its sales and demands have drastically
decreased.

2. Price
Price is the value of the goods or services and price is the amount of money charged for
goods or service.

Price strategies used by the Oberoi Mauritius hotel.

(a) Variable pricing

Variable pricing strategy is adopted by travel and tourism organisations offering differentials
products and services at different prices.

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The Oberoi Mauritius hotel makes use of variable pricing during low season and peak
season, where the price for its products reduced in low season due to a decrease in
demand. The price is set normal in the peak season due to an increase in demand.

(b) Discount prices

Discount prices relates to a percentage decrease in actual price.

The Oberoi Mauritius hotel often makes use of discount pricing to attract customers. This
mainly done during special occasions for example 30% discount for Christmas, 15% discount
for valentine day, 50 % discount for children during school holidays.

(c) Prestige pricing

Prestige pricing is a pricing strategy that uses higher prices to suggest quality and exclusivity.

Factors affecting pricing strategies used by Oberoi Mauritius

1. Seasonality

Seasonality is an important factor in the tourism industry. It is the price set by the tourism
organisations in peak seasons is high demand. In low season, the price set is low as demand
is low.

2. Competitors

Price wars occurs when a competitor undercuts the price set by the price maker, in order to
gain new customers and maintain market shares. If an organisation is set in a region with
high competitor number, then the price set will be near that of competitors but if it is in a
region with less competitors, the organisation tends to set high prices.

In the case of Oberoi Mauritius hotel, there are no competitors nearby it, therefore it sets a
low / high price.

3. Place

Factors considered when selecting a location.

(a) Availability of local population

The Oberoi Mauritius hotel considered the availability of the local population to act as a
staff or customers for the organisations.

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(b) Ease of accessibility

The Oberoi Mauritius hotel is located in a place that is easily accessible by road transport via
different means of transport, such as public transport, taxi, coach bus, or private cars.

(c) Adjacent facilities

The Oberoi Mauritius hotel is located in a place where there are many facilities in the
surrounding region. The facilities include shopping mall cascavelle shopping mall fast food
outlets, casino.

The distribution channel of Oberoi Mauritius hotel

The distribution channels

The Oberoi Mauritius hotel makes use of different distribution channels to sell its products
to customers. And the distribution channel of the Oberoi Mauritius hotel sells its product
directly to customers.

In this distribution channel, the Oberoi Mauritius use the internet to make customers aware
of its products via its websites and social medias.

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3.Promotion
The promotional methods commonly used by Oberoi Mauritius hotel are leaflets, brochures,
internet and in-room advertising.

Leaflets

A leaflet include information on the products, services and contact details.

Brochures

A small book that contains all the detailed information on products and services. And it is
also a good method for promoting an organisation as it is often of good quality and maintain
attention.

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Internet

It is a very informative as it provides detailed information on the Oberoi Mauritius and also
supported by images and videos.

Billboard

A billboard is a large outdoor board for displaying advertisement.

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CHAPTER 3: MARKETING
SWOT

The Oberoi Mauritius could use swot analysis to help in marketing and promotion.

The swot analysis is used to judge the strength, weakness, opportunity and threats. The
swot analysis, will be now used to the Oberoi Mauritius.

THE AIDA PRINCIPLE

The AIDA principle is a method often used by organisation to evaluate their promotional
materials.

AIDA is an easy acronym that was conceive for a long time ago as a cue of four stages of
sales process AIDA be for attention, interest, desire, action.

The Oberoi resort and spa Mauritius view the AIDA main while plotting its promotional
materials.

Attention – Large fonts are used in the promotional materials

Interest – graphics are used to promotional materials to attract individuals.

Desire – consumers are made to want the products offered by the hotel.

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CHAPTER 4: RESEARCH METHODS
- Primary and secondary research methods

Primary market research likely to take the raw data for an information collected through
surveys and clarify the data for a variation of business purposes. The secondary market
research depends on information earlier collected.

What is a questionnaire?

A questionnaire and a survey are not the same.

- A questionnaire is a research instrument that consists of a set of questions.

- A Survey is a procedure of collecting data that could include a wide range of
variety of data collection, as well as a questionnaire.

Advantages of questionnaires

- Rapidity
- An easier method

Disadvantages of questionnaires

- Lack of personalization
- Unconscientious responses

Interviews

An interview is a procedure designed to obtain information from a person through oral

responses to oral inquiries.

Reason of using interviews

• Interviews are useful method to

• Explore research
• And better explanation

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Advantages of interviews

• It is a great source of information

• Increased knowledge

Disadvantages of interview

• Highly time- consuming

• Quick to judge

A survey

Survey is a list of questions aimed for extracting specific data from a particular group of
people. Surveys may be conducted by phone, Mail, via the internet, and also at street
corners or in mails.

Advantages of surveys

• Can be administered remotely via online or mobile devices.

• Considered remotely can reduce or prevent geographical dependence.

Disadvantages of surveys

• Possible inappropriateness of questions

• Survey fraud

Methodology

• Assessing the promotional methods used by the Oberoi Mauritius.

In order to evaluate different promotional ways used by the Oberoi Mauritius. A survey was
managed with a sample of 40 persons, included existing and potential customers.

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CHAPTER 5: ANALYSIS OF DATA
A survey was carried out with a sample of 40 customers at the Oberoi Mauritius. This was
done assess the promotional materials of the organisation. The data gathered was then
analyse and represented via charts for each question.

Question 1

The promotional materials used by Oberoi Mauritius that gained your attention.

All the respondent agreed that the promotional materials used by Oberoi Mauritius gained
their attentions which encouraged them to visit the place.

Question 2

The heading and lettering style in the promotional materials were good.

From the 60 respondents, so agreed that the heading and lettering styles were good.
However, 10 answered no because they had difficulties to read the text in the leaflets which
were small.

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CHAPTER 6: ANALYSIS OF OBSERVATION
Each promotional material was designed after considering the customers.

• Customers could easily access the promotional materials.

• The colours used in leaflets and brochures were attractive.
• The promotional materials contained interesting cotching features
• Many customers also liked the Facebook page of the hotel and consulted regularly
• The customers loved the videos in the websites

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CHAPTER 7: RECOMMENDATIONS
• Make more use of social medias such as Facebook, Instagram, Tik TOK to connect
with customers, this is because most people make use of these social medias.
• A customer review section can be added in the websites, which can encourage
other potential customers visit the Oberoi Mauritius.
• Details on promotional offers should be provided to encourage customers to
purchase the products.
• A chat features to the website that could encourage customers to ask for
question and answer.
• Provide more detail about the local activities supported with videos and pictures.
• Provide brief details on the prices of the products, activities or services in
leaflets, magazine, website or in room advertising. This will give customers idea
on the price and can also tempt them to purchase the products.

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CHAPTER 8: LIMITATION OF STUDY
• I had difficulties to obtain permission from the management to access the Oberoi
Mauritius due to sanitary measures.
• The number of customers was very low as the Oberoi Mauritius targeted mostly by
local customers. This was due to covid- 19 pandemic where the local boarder was
closed for international visitors.
• It was only during weekends that I could get into contact with visitors as most pf
them visited the place on Saturdays and Sundays. Moreover, there were very few
customers on weekends.
• Some customers were not interested fill in the questionnaires.
• It took a long time to finish the survey.

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CHAPTER 9: CONCLUSION
The aim of this project was to analyse and assess the promotional materials of Oberoi
Mauritius. The marketing strategies used by the organisations were also analysed.

This project helps me to gain and increase my knowledge in marketing and promotion. It
helped me to develop my communications skills as I had to communicate with hotel staff
members and customers.

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REFERENCES

Travel and tourism textbook by John.D.Smith and Fiona Warburton

https://www.oberoihotels.com/

https://www.oberoihotels.com/hotels-in-mauritius/

https://www.telegraph.co.uk/travel/destinations/africa/mauritius/hotels/the-oberoi-
mauritius-hotel/

https://fireball.com/en/search?q=The+Oberoi+Mauritius&f=maps

https://www.audleytravel.com/us/mauritius/accommodation/the-oberoi-mauritius

https://hotelofmauritius.com/hotels/the-oberoi-mauritius/

https://mauritiusluxuryholidays.com/hotel/the-oberoi-mauritius

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APPENDIX 1

I am a Grade 11 student of Travel & Tourism at Soondur Munrakhun College and I am

actually carrying out a survey for my coursework.

The survey intends to assess the promotional methods used by The Oberoi Mauritius

(Please tick ✔️ the correct answer)

1.Did the promotional material gain your attention?

 Yes
 No

2.Were the colours/graphics used on the promotional material appropriate?

 Yes
 No

3.Did the promotional material contained features that made you desire the product of the
Oberoi Mauritius?

 Yes
 No

4.Did the promotional material contained details and Images about the Organisation and its
products services?

 Yes
 No

5.Did the features of the promotional material gain your interest?

 Yes
 No

6.What is your overweight perception about the promotional materials?

 Very Good
 Quite Good
 Good
 Neutral
 Not Bad

Thank you

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