Assignment1: E-commerce

Name:
Musharaf Hussain

Session:
FA20-BBA-191

Course Instructor:
Sr.khaqan Zaheer

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 Chapter No:1
Question No1:
Write the names of the e-commerce website/app/business
which you think are top 10 in the world?
Answer:
1. amazon
2. Alibaba
3. eBay
4. Walmart
5. JD.com
6. Rakuten
7. Zalando
8. Target
9. MercadoLibre
10. Etsy
These websites allow people to buy and sell products online, and are used by millions of people
worldwide.

Question No2:
Have you used Pinterest or any other content curation sites?
What are your main interests?
Answer:
Yes, I am trained on a diverse range of topics, and my main interest is in providing
helpful and accurate information to assist with various types of inquiries. Whether you need
information about science, history, technology, culture, or any other subject, I am always here to
help.

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Question No3:
Why do Pinterest links drive more purchasing than Facebook
links?
Answer:
Pinterest links may drive more purchasing than Facebook links because of the visual
nature of the platform. Pinterest is a highly visual platform where users can create boards and pin
images of products they like or want to buy. When a user pins a product image, it can be easily
shared and discovered by others who are interested in similar items.
Additionally, Pinterest is often used for discovery and inspiration, which means that users are
actively seeking out ideas for products they may want to purchase. They are in a shopping
mindset when using Pinterest, making them more likely to follow through with a purchase.
On the other hand, while Facebook also has visual content, it is primarily a social networking
platform where users connect with friends and family. Product recommendations and
advertisements on Facebook can be seen as intrusive, and users may not be as receptive to them.
In summary, Pinterest links may drive more purchasing than Facebook links because Pinterest's
visual and discovery-focused platform may provide a more conducive environment for users who
are actively searching for product inspiration and ideas.

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Question No4:
What are the advantages and disadvantages of apps,
compared with Web sites, for mobile users?
Answer:

 Advantages of apps for mobile users:

1. Faster loading time: Apps are optimized for mobile devices and have a smaller file size,
which means they load faster than websites.
2. Better user experience: Apps are designed specifically for mobile devices and can
provide a more user-friendly and intuitive experience than mobile websites.
3. Offline access: Many apps can be used offline, which means users can still access
content or features even if they don't have an internet connection.
4. Push notifications: Apps can send push notifications to users, alerting them of new
content, promotions, or updates.
5. Customization: Apps can offer personalized experiences and allow users to customize
settings or preferences.

 Disadvantages of apps for mobile users:

1. Need to download: Users need to download and install apps on their device, which takes
up storage space and requires a certain amount of processing power.
2. Platform compatibility: Apps are specific to the platform they are built for, which
means developers may need to create separate versions for iOS and Android devices.
3. Updates: App updates require users to download and install new versions, which can be
inconvenient and time-consuming.
4. Cost: Some apps may require users to pay for features or content, while mobile websites
are typically free to access.
5. Limited search engine visibility: Apps are not typically indexed by search engines,
which means it may be harder for users to discover new content or features.

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 Advantages of mobile websites for mobile users:

1. No need to download: Mobile websites can be accessed instantly without the need to
download or install an app.
2. Cross-platform compatibility: Mobile websites can be accessed on any device with an
internet connection, regardless of the operating system.
3. Search engine optimization: Mobile websites can be optimized for search engines,
making it easier for users to discover new content or features.
4. Cost: Mobile websites are typically free to access and do not require users to pay for
features or content.
5. Easy updates: Updates to mobile websites can be done seamlessly and do not require
users to download or install new versions.

 Disadvantages of mobile websites for mobile users:

1. Slower loading time: Mobile websites may take longer to load than apps, especially on
slower internet connections.
2. Limited customization: Mobile websites may not be able to offer as personalized an
experience as apps can.
3. No offline access: Mobile websites require an internet connection to access, which
means users cannot use them offline.
4. Limited features: Some features or content may not be available on mobile websites, as
they are optimized for desktop browsing.
5. Limited push notifications: Mobile websites cannot send push notifications to users,
which means users may not receive alerts for new content or features.

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Question No5:
What are the benefits of apps for content owners and
creators?
Answer:
There are several benefits of apps for content owners and creators:
1. Direct access to users: Apps provide a direct channel of communication and engagement
with users. This means content owners and creators can engage with users in a more
targeted and personalized way than with other digital platforms.
2. Enhanced user experience: Apps can provide a more immersive and interactive
experience for users, which can help keep them engaged and interested in the content.
3. Monetization opportunities: Apps can provide various monetization opportunities such
as in-app purchases, subscriptions, and advertising, which can help content owners and
creators generate revenue from their content.
4. Better user analytics: Apps can provide more detailed user analytics, which can help
content owners and creators understand their audience better and create more targeted
content.
5. Enhanced brand recognition: Apps can help build brand recognition and loyalty by
providing a branded experience that reinforces the content owner or creator's brand
identity.
6. Push notifications: Apps can send push notifications to users, which can help content
owners and creators notify users of new content, updates, promotions, or other relevant
information.
7. Offline access: Apps can provide offline access to content, which can help content
owners and creators reach users who may not have a reliable internet connection.

In summary, apps provide content owners and creators with direct access to users, enhanced user
experience, monetization opportunities, better user analytics, brand recognition, push
notifications, and offline access. These benefits can help content owners and creators better
engage with their audience, monetize their content, and build their brand.

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Question No6:
Will apps eventually make the Web irrelevant? Why or why
not?
Answer:
It is unlikely that apps will make the Web irrelevant in the near future. Although apps
have become increasingly popular, the Web still offers many advantages that apps cannot
replicate.
Firstly, the Web offers cross-platform compatibility, meaning it can be accessed on any device
with an internet connection. Apps, on the other hand, are typically developed for specific
operating systems and may require separate versions for each platform.
Secondly, the Web offers greater discoverability through search engines, making it easier for
users to find and access new content. Apps, on the other hand, are not typically indexed by
search engines and rely on users actively seeking them out through app stores or other
promotional channels.
Thirdly, the Web is generally more cost-effective for content owners and creators, as it does not
require the same level of investment as developing and maintaining an app.
That being said, apps do offer several advantages over the Web, including a more immersive and
interactive experience, push notifications, and offline access. Additionally, apps can provide a
more personalized experience for users, which can help build loyalty and engagement.
In summary, while apps have their advantages, the Web still offers many benefits that cannot be
replicated by apps. It is unlikely that apps will make the Web irrelevant in the near future, but
both platforms will continue to coexist and evolve as users' preferences and behaviors change.

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Question No7:
Why are social network sites interested in collecting user
information?
Answer:
Social network sites are interested in collecting user information for several reasons:

1. Personalization: Social network sites use user information to personalize the user
experience, showing users content and ads that are more relevant to their interests and
preferences. This can help keep users engaged and using the platform.
2. Advertising: User information can also be used for targeted advertising, which can be
more effective and efficient than broad-based advertising. By collecting user data, social
network sites can offer advertisers more granular targeting options, which can lead to
higher ad revenue.
3. Product development: Social network sites can use user data to develop new products
and features that better meet the needs and preferences of their users. For example, by
analyzing user behavior, social network sites can identify areas for improvement and
develop new tools and features to better serve their users.
4. Research and analytics: Social network sites can use user data for research and
analytics, which can provide valuable insights into user behavior, preferences, and trends.
This information can be used to inform product development, marketing strategies, and
other business decisions.
5. Security: Collecting user information can also help social network sites improve security
by detecting and preventing fraud, spam, and other malicious activity on the platform.

In summary, social network sites are interested in collecting user information to personalize the
user experience, improve advertising and product development, conduct research and analytics,
improve security, and ultimately drive business growth and revenue. However, it is important for
social network sites to be transparent about their data collection practices and to protect user
privacy and security.

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Question No8:
What types of privacy invasion are described in the case?
Which is the most privacy-invading, and why?
Answer:
Without a specific case to refer to, it is difficult to provide a precise answer. However,
some examples of privacy invasion that have been reported in the past in relation to social media
platforms include:
1. Collecting and sharing user data without explicit consent: Some social media
platforms have been known to collect and share user data with third-party companies
without informing users or obtaining their explicit consent.
2. Tracking user behavior across multiple websites and platforms: Social media
platforms can use cookies and other tracking technologies to monitor users' online
behavior across multiple websites and platforms, potentially infringing on their privacy.
3. Targeted advertising: Some social media platforms use user data to target advertising to
users, potentially infringing on their privacy by sharing their personal information with
advertisers.
4. Facial recognition: Some social media platforms have implemented facial recognition
technology to identify users in photos and videos, which can be seen as an invasion of
privacy for those who have not consented to such use of their image.
5. Data breaches: Social media platforms are at risk of data breaches, which can result in
users' personal information being exposed and potentially misused.

The most privacy-invading type of privacy invasion will depend on the specific circumstances of
each case. However, any instance of collecting and sharing user data without explicit consent can
be seen as a serious invasion of privacy, as it involves the use of personal information without
the user's knowledge or permission. Facial recognition can also be seen as a significant invasion
of privacy, as it involves the use of biometric data without the user's explicit consent.

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Question No9:
Is e-commerce any different than traditional markets with
respect to privacy? Don’t merchants always want to know their customer?
Answer:
E-commerce and traditional markets are different in some ways with respect to privacy,
but merchants in both cases generally want to know their customers.
In traditional markets, merchants may collect personal information from customers, such as
name, address, and phone number, in order to process transactions and provide customer service.
This information may be stored in a customer database and used for future marketing efforts,
such as direct mail campaigns or email newsletters.
In e-commerce, merchants may collect similar information, but they also have access to a
broader range of data, such as users' browsing and purchase history, location data, and search
queries. This information can be used to provide a more personalized shopping experience, offer
targeted promotions, and improve product recommendations.
However, the way in which this data is collected and used can differ between e-commerce and
traditional markets. For example, e-commerce companies may use cookies, pixels, and other
tracking technologies to collect data on users' behavior, while traditional markets may rely more
on voluntary disclosure of personal information by customers.
Additionally, e-commerce companies may be subject to more stringent data privacy regulations
than traditional markets, such as the General Data Protection Regulation (GDPR) in the
European Union. These regulations require companies to obtain explicit consent for data
collection, allow users to access and delete their data, and implement data security measures to
protect against data breaches.
In summary, while there are some differences between e-commerce and traditional markets with
respect to privacy, both types of markets involve merchants wanting to know their customers in
order to provide better service and marketing efforts. However, e-commerce companies may
have access to more data and be subject to more stringent data privacy regulations.

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Question No10:
How do you protect your privacy on the Web?
Answer:
There are several steps you can take to protect your privacy on the web:
1. Use strong, unique passwords: Use strong, unique passwords for each of your online
accounts. Avoid using the same password across multiple sites, and consider using a
password manager to securely store your passwords.
2. Enable two-factor authentication: Enable two-factor authentication for your online
accounts to add an extra layer of security.
3. Use a VPN: Use a Virtual Private Network (VPN) to encrypt your internet connection
and protect your online activity from prying eyes.
4. Use privacy-focused web browsers: Consider using privacy-focused web browsers,
such as Brave or Tor, which prioritize user privacy and security.
5. Adjust privacy settings: Adjust privacy settings on social media and other online
accounts to limit the amount of personal information that is shared with others.
6. Clear browser history and cache: Regularly clear your browser history and cache to
remove traces of your online activity.
7. Use ad blockers: Use ad blockers to block ads and prevent tracking by third-party
companies.
8. Be cautious of public Wi-Fi: Be cautious when using public Wi-Fi, as these networks
can be less secure and expose your online activity to potential threats.
9. Keep software up-to-date: Keep your software, including your web browser and
operating system, up-to-date to ensure that any security vulnerabilities are patched.

By taking these steps, you can help protect your privacy on the web and minimize the risk of
your personal information being exposed or misused.

Regards:Musharaf Hussain

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