ChatGPT

Cheat Sheet

For Business

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 ChatGPT Cheat Sheet for Business

How to Use this Cheat Sheet?

1 What is ChatGPT?
ChatGPT is a language model developed by OpenAI that has
gained significant attention due to its remarkable ability to
generate human-like responses to prompts given to it. ChatGPT
is useful for a variety of language-based tasks, including
language translation, question answering, text completion, and a
lot more.

2 How to get started?

To get started, simply head to OpenAI’s site and start inputting prompts.
Register for free or upgrade to a paid version for priority access.

https://chat.openai.com/chat

3 What to expect in this cheat sheet?

In this cheat sheet, you will find specific examples of using ChatGPT
for common business workflows including marketing, sales, research,
and more.
 ChatGPT Cheat Sheet for Business

Limitations of ChatGPT

While ChatGPT is not perfect – it can

generate wrong information, or
“hallucinate”. ChatGPT can provide
incorrect answers in an authoritative
tone. As such, it’s very important to fact
check all of its answers.
 ChatGPT Prompt Best Practices

Clearly Define ChatGPT's Role

Defining a role for ChatGPT provides context to improve

the relevance of its output, and determines the tone and
style of the output.

EXAMPLE

You are a product marketer for a company

that manufactures toothpaste.

You write professionally and wittily.

 ChatGPT Prompt Best Practices

Clearly Define the Audience

Providing details on the audience for the output helps

control the tone and style of the output. Should ChatGPT
be writing to you or to a customer?

EXAMPLE

The audience is parents of small children. Use

language to appeal to this demographic.
 ChatGPT Prompt Best Practices

Provide Detailed and Precise Instructions

Removing ambiguity increases the chance that ChatGPT will provide

relevant output. Provide more detail than you would to a human,
since the AI has less cultural context.

EXAMPLE

Write an advert for a webinar on the topic of

"How brushing your teeth will improve your smile". 

The advert should consist of a headline that is less than

70 characters long, followed by a description that is less
than 100 words.

The advert will be displayed on LinkedIn, and the text

should be appropriate for a professional audience. The
advert should be written to maximize the number of
registrations
 ChatGPT Prompt Best Practices

Provide Examples of Good Output

Giving examples of the output you want helps guide

ChatGPT and increase the relevance of its response.

EXAMPLE

Make a list of reasons why brushing your teeth

is a good idea. Each item in the list should be a
sentence of less than 15 words.

An example of a good reason is "Brushing your

teeth reduces the quantity of harmful bacteria
in your mouth".
 ChatGPT Prompt Best Practices

Provide Examples of What You Don't Want

Using "negative prompting" to describe what you don't

want helps avoid unwanted output.

EXAMPLE

Make a list of reasons why brushing your teeth

is a good idea. Each item in the list should be a
sentence of less than 15 words. Do not mention
smiles or smiling.
 ChatGPT Prompt Best Practices

Ask for an Explanation

Asking ChatGPT to provide a step-by-step explanation

of its reasoning often improves the output, and helps
you debug where it is making mistakes. This can help
you improve future prompts.

EXAMPLE

What sort of animal has the most teeth?

Provide a step-by-step explanation of your
reasoning.
General
Business
Workflows
 General Business Workflows

Fix Spelling, Punctuation & Grammar

ChatGPT can be used to clean up

spelling, punctuation and grammar
mistakes in one go, saving you having
to fix each mistake one by one.

PROMPT STRUCTURE
Here is {document details}. Please
update the following text to
improve the spelling, punctuation,
and grammar.


{document contents}
 General Business Workflows

Summarize Documents
ChatGPT can be used to summarize long
documents to provide an executive
summary, snippet to share with others, or
even to let you avoid reading the whole
thing yourself. Note that ChatGPT has an
input length restriction of around 2,500
words. You can provide longer inputs using
the GPT-4 API.

PROMPT STRUCTURE
Write an executive summary of the following
document about {topic}. The summary should be
a bulleted list that is less than 200 words. The
text is:

{document contents}
Marketing
Workflows
 Marketing Workflows

Generate Ideas for Content Marketing

Overcome writer's block by making

ChatGPT come up with ideas for blog
posts, videos, and other content marketing.

PROMPT STRUCTURE
You are a content marketer at {organization}.
Make a list of videos about{topic}. The audience
consists of {audience}. Each item in the list
should consist of a title that is less than {m}
characters and a description that is less than {n}
words.
 Marketing Workflows

Generate a Blog Post

Once you have your ideas, you can

use ChatGPT to generate text for
written content marketing like blog
posts and tutorials.

PROMPT STRUCTURE
You are a content marketer at {organization}.
Write an {n} word blog post about {topic}. The
target audience is {audience}. Include the
following sections:



- Introduction

- {section 1}

- ...



Finish with a call to action to {CTA}.

 Marketing Workflows

Edit Voice and Tone

The style of content often needs to be
altered for different audiences. ChatGPT
can change the type of language used
while retaining meaning.

PROMPT STRUCTURE
The following text is an abstract from {document
details}.



"{document contents}"



Write the text so that it is understandable for

{audience}. Ensure to keep the meaning of the
text the same.
 Marketing Workflows

Generate Video Outline and Scripts

ChatGPT isn't limited to only creating

pure-text content types like blog
posts. You can also use it to write
outlines and scripts for video content.

PROMPT STRUCTURE
You are a product marketer at
{organization}. Write an outline for an {n}
second video about {topic} for {audience}.
Include the script for the video and a
description of the image content of the
video.
 Marketing Workflows

Generate Ad Copy

Ads are essential for promoting your brand, but the copy can be
tricky to write.

PROMPT STRUCTURE
You are a copywriter for {organization}. Write a catchy and persuasive
search ad promoting {topic} for {audience}. The add text should be less
than {n} characters.
 Marketing Workflows

Personalize Ad Copy to Target Customer Segments

Creating variations on ads allows you to more efficiently target

different demographics. Using ChatGPT lets you scale this to
more variations, allowing increased personalization.

PROMPT STRUCTURE
This is text is for a search ad for {product} for {customer segment}.



"{ad copy}"



Create a new search ad promoting the same product, but aimed at

{different customer segment}.
 Marketing Workflows

Repurpose Content Across Platforms

Similarly, you can adapt content to repurpose it from one platform to the
next. You typically get better results taking longer form content and
shortening it rather than the other way around.

PROMPT STRUCTURE
Using the text from the "{existing content}" blog post you wrote, generate
{new content type} on {topic}.
Sales
Workflows
 Sales Workflows
Personalize Outreach Emails
Personalized emails have higher click-
through rates than generic ones. Using
information about the target, you can
get GPT to automatically customize a
generic email.

PROMPT STRUCTURE
The following text is a {content type} on
{topic}. Use the text to generate {new
content type} for {audience}.


"{existing content}"
 Sales Workflows
Generate a Presentation

Often, the hard part of creating a

presentation is determining the flow
and what to say. While ChatGPT can't
yet create the slides for you, it can
create the text portions of the
presentation, including the outline,
the slide text, and the script.

PROMPT STRUCTURE
You are a social media manager for
{organization}. You are presenting your
ideas for a campaign for {topic}. The
audience for the presentation is
{audience}. Create the outline for the
presentation, the text for the slides, and
the script for each slide. Include the
following points:


{topic 1}

...
 Sales Workflows
Master Objection Handling

Anticipating prospects' possible

objections to your sales pitch—and
knowing how to overcome those
objections—is essential to hitting your
sales targets. ChatGPT can help you
ideate on these issues.

PROMPT STRUCTURE
You are an account executive at
{organization}. You are devising a new
pitch for {topic}. Make a list of possible
objections the {prospects} might have, and
provide advice on how to handle those
objections.
 Sales Workflows
Practice Sales Calls with a Roleplay

To hone your sales flow, you can run a

zero-risk practice session by getting
ChatGPT to pretend to be a prospect.

PROMPT STRUCTURE
Pretend that I am a salesperson for
{organization}, and you are a potential
customer. We will roleplay our first meeting
where I try to sell you {product or service}.
Respond realistically as the potential
customer. If you think I am selling well, you
should respond positively and decide to buy
the product. If you think I am selling badly,
you should tell me you don't want the
product. I will start the conversation. You will
only provide responses for the customer. I
will provide the salesperson's side of the
conversation. If you understand, say "yes".
Customer
Success
Workflows
 Customer Success

Scale Troubleshooting Assistance

Even though there's a support article, your customer is still having trouble, and
wants a personal touch. You can use ChatGPT to adapt the text of a support
article to make a personalized email.

PROMPT STRUCTURE
You are a customer success manager at {organization}. The following text is from a support article
about {topic}.



"{article contents}"



Use the text from that support article to write an email to a customer who has reached out asking
for help with {topic}. The tone should be professional, and concise but friendly.
 Customer Success

Master Upselling and Cross-selling

Mastering upselling and cross-selling

techniques can help you maximize
your revenue from each customer.
ChatGPT can help you ideate on these
issues.

PROMPT STRUCTURE
You are a customer success manager at
{organization}. You want ideas for how to
increase {business metric}. Make a list of
ideas for products to {up-sell/cross-sell} to
customers who have just bought {product}.
Provide an explanation why the customer
would want this {upgrade/additional
product}.
 Customer Success

Generate Customer Reports

Customers often want feedback on

how they've been using your products.
Generating quarterly reports can
increase customer happiness, but are
time consuming to write. ChatGPT can
help you create a report template, or
given a template can help you write
the report text.

PROMPT STRUCTURE
You are a customer success manager at
{organization}. A {customer} would like a
{report} on {topic}. Write an {n} word report,
including the following sections.

Executive Summary

{section 1}

...
 Customer Success

Practice Customer Calls with a Roleplay

Whether you are calling a customer

about onboarding or renewals, you
can run a zero-risk practice session by
getting ChatGPT to pretend to be a
customer.

PROMPT STRUCTURE
Pretend that I am a customer success
manager for {organization}, and you are a
customer. We will roleplay {meeting
situation}. Respond realistically as the
customer. If you think I am {interacting} well,
you should respond positively and thank me.
If you think I am{interacting} badly, you
should tell me that you are dissatisfied. I will
start the conversation. You will only provide
responses for the customer. I will provide the
customer success manager's side of the
conversation. If you understand, say "yes".
Product
Management
Workflows
 Product Management Workflows

Generate Website Copy

ChatGPT can be used to quickly and

cost-effectively generate copy for your
website. Using AI makes it easier to
maintain style consistency across
multiple pages.

PROMPT STRUCTURE
You are a product manager for {product} at
{organization}. Write the text for {web page}.
Also provide descriptions of images to
include in the page. The tone should be
professional and friendly. Emphasize the
following points:



{selling point 1}


...
 Product Management Workflows

Generate Product Descriptions

If you have many products, creating and maintaining descriptions for

every product can be time-consuming. ChatGPT can generate a
template for these product descriptions, or given a template, it can
write the description for you.

PROMPT STRUCTURE
You are writing product descriptions for {organization}. The product description will
be shown {medium}. Write an {n} word description of {product} for {audience}.
{product details}
 Product Management Workflows

Get Feature Ideas

Coming up with good ideas for what

product features your customers want
can be tricky. It's also difficult to make
sure you haven't missed 

When thinking of ideas for product

features your customers want, it's
difficult to know if you've missed
something important. ChatGPT can
generate many ideas quickly, giving you
peace of mind.

PROMPT STRUCTURE
You are creating a {product overview}. Make a
list of features that users might want. Provide a
brief explanation of why users would care
about each feature.
 Product Management Workflows

Generate User Stories

Once you have a list of feature

ideas, it can often be difficult to
articulate exactly why a feature
would be useful to a particular
customer segment. ChatGPT can
generate user stories for you.

PROMPT STRUCTURE
You decided that your {product} needs
{a new feature}. Write a user story, for
{user segment}, to explain why this
feature is useful to them.
Customer
Support
Workflows
 Customer Support Workflows
Respond Quickly in a Customer Chat

When chatting to Support,

customers want instant answers to
their queries. ChatGPT can assist
customer support agents by auto-
generating possible responses that
the agent can use or edit.

PROMPT STRUCTURE
You are a customer support agent at
{organization}. You are conversing with
a customer using a chat tool. The
customer has a query about{topic}.
They would like to know {summary of
user query}. Here is the transcript of the
conversation so far:


"<insert transcript>"


Provide a response to the customer that
is no longer than {n} words. Only
provide information that you are
completely sure is accurate.
 Customer Support Workflows
Define Ticket Priority

In Support, it is essential to understand

how tickets need to be prioritized to
align with business strategy—whether
you are optimizing for keeping your
high-value customers happy or for
minimizing response times. ChatGPT can
help you define prioritization rules.

PROMPT STRUCTURE
You are managing the Support team at
{organization} Make a list of rules for how to
prioritize support tickets. You should optimize
for {business metrics}.
 Customer Support Workflows
Generate Knowledge Base Articles

Trying to reason about all the things

your users might struggle with is hard.
ChatGPT can help come up with ideas
for knowledge base articles, or even
generate them from your description.

PROMPT STRUCTURE
You are writing documentation for
{organization}'s support site. Customers
sometimes experience issues with {issue}. Write
a support article no longer than {n} words
describing common reasons why {issue}
happens. For each reason, include possible
steps to solve the problem.
Finance
Workflows
 Finance Workflows

Summarize Financial Reports

Regulations and reporting requirements

means that financial reports often need
to contain a lot of detail. These reports
are important to employees and
investors, but most people do not need
the full details. ChatGPT can be used to
summarize your reports (though be
careful not to give real commercially
sensitive numbers to ChatGPT).

PROMPT STRUCTURE
The following text is the executive summary of
{organization}'s {financial document}. Provide
an {n} word summary of the report. The target
audience is {audience}. You can make up
numbers to include in the summary.
 ChatGPT Prompt Best Practice

Simplify Technical Language

Finance involves a lot of technical language, and it can

be difficult for people working outside the field to
understand financial documents.

PROMPT STRUCTURE
You are a financial expert. Explain {topic} for {audience}. Write less than {n} words. Include the
relevance of {topic} to {audience}..

You are a financial expert. Explain the "rule of

40" at an eighth grade reading level. Write less
than 200 words. Include the relevance of the
rule of 40 to employees of a startup.
 Finance Workflows

Plan Financial Scenarios

New business endeavors typically

include large uncertainties, requiring
success and failure scenarios to be
considered. ChatGPT can be used to
write scenario plans and provide
guidance on the implications for each
scenario.

PROMPT STRUCTURE
{organization} is considering {an idea}. You
are the Chief Financial Officer at
{organization}. Write a scenario plan to
consider {several scenarios}. Write less than
{n} words.
Legal
Workflows
 Legal Workflows

Automate Legal Research

Legal documents often include complex

language that makes them time
consuming to understand. ChatGPT can
provide lists of relevant laws and
lawsuits and summarize the key
arguments from them. Note that
ChatGPT has only been trained on data
prior to September 2021, so it should only
be used for research on laws from before
this time.

PROMPT STRUCTURE
You are the general counsel at {organization}.
You are researching lawsuits about {topic}.
Write an {n} word summary of the key
arguments in the lawsuit "{title}".
 Legal Workflows

Assist with Contract Reviews

Contracts often contain a lot of

boilerplate content, but it can be difficult
to determine if you have all the right
clauses you need. ChatGPT can give
recommendations on which clauses are
suitable for a given type of contract.

PROMPT STRUCTURE
Identify and explain {topic in contracts}.
 Legal Workflows

Generate Compliance Checklists

Complying with regulations is essential

for every business, but regulations can
be tricky to explain to everyone in the
organization who needs to understand
them. Having a checklist of key points to
follow is useful, and ChatGPT can
generate these checklists.

PROMPT STRUCTURE
You are a legal expert in {jurisdiction}. Create a
checklist of {legal topic}.
About this cheat sheet

Author:
Richie Cotton
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