Purposive Communication  Physiological

 Cultural
Communication in the 21st Century  Semantic
Communication Models of Communication
All of us communicate and express ourselves every day  Aristotle – oral communication model, no
to ourselves (intrapersonal), others (interpersonal), emphasis on reaction
group of individuals (public) and to vast number of
individuals in different locations mass and social).

With communication, there is understanding and action,

It came from the Latin word “comunicare” which means

Communication Forms
 Intrapersonal
 Interpersonal – Dyadic or Group
 Public Communication
 Mass Communication  Osgood-Schramm – role reversal of Source
 Social Media Communication and Receiver and the “common field of
Codes of Communication experience”.
 Communication can either be verbal and non-
verbal.
 The verbal type is the standard form of using
language orally when we communicate and
includes – 1) sound/ symbols; 2) meaning; 3)
organization; 4) reason.
 But the non-verbal communication is: 1) time; 2)
proximity; 3) movements; 4) artifacts; 5) touch;
6) silence.
 White’s – identification of the “stages of
Communication Elements communication”.
 Source – Formulates message
 Message – Idea / Data & Information
 Channel – Path
 Receiver – Receives, interprets
 Reaction/Feedback – Response
 Context – Setting
 Noise – Interference

Cycle of Communication

Stages of Communication
 Thinking
 Encoding
 Transmittal
 Decoding
Communication Skills  Reacting
 Listening
 Speaking Social Media 101
 Reading Social Media
 Writing Social media are computer-mediated technologies that
Communication Barriers facilitate the creation and sharing of information, ideas,
 Physical career interests and other forms of expression via virtual
 Psychological communities and network.
10 Social Media Nuggets to Live by (Ethical This is immoral and unfair because it
Practices) deprives people of knowing what is real.
1. Don’t hang you dirty linens to dry online 2. Freedom of expression for responsible decision-
2. Avoid posting sensitive documents or making
information - In democratic society like the Philippines,
3. Refuse the temptation to post any news item expression of one’s views is highly
published in dubious websites encourage because it is a voice and a
4. Read not only the headlines but the full article contribution wherein society can take stock
5. Decline any invitation from strangers to have an of. It is fair in a democratic country to listen
on-line business deal and hear different voices, even if some
6. Avoid invectives when commenting on someone views are different from their perspective
else’s wall and thinking.
7. Never post revealing photos - This freedom of expression comes with a
8. Don’t plagiarize high responsibility and respectability of not
9. Include and cite sources of information always going off-bounds or to the limits of
10. Logging out from social media at least on expression instigating anything that will
weekend can be good for mental and physical physically and psychologically hurt the
wellness majority.
3. Condemnation of communication that coerces,
Comparison of Communication Skills vs intimidates, distorts, and advocates violence
Communication Elements - Communication that promotes killing of
people, damaging properties, destroying
mother nature and spearheading hatred for
mankind are not within the moral and social
grounds of freedom and altruism.
- Communication is used globally to promote
understanding and peace, celebrating and
respecting life.
- If communication is used to build more gaps
and feuds, then the value of freedom and
life is not given respect and communication
Communication and Ethics fails to achieve its purpose.
Ethics 4. The responsibility and accountability for
It is important that whatever we communicate, should consequences of our communication and expect
always within legal and moral grounds. Simply put, the same for others.
communication should always be respectful and ethical. - People who spread fake, malicious and distorted
news should face the result of their actions.
Moreover, ethical communication enhances human - Nowadays, people tend to accept and share
worth, and dignity fostering truthfulness, fairness, information which they read and get from the
responsibility, respect and integrity. social media without validating. Many of these
information is invented and unconfirmed reports
Unethical communication threatens the well-being of the with the objective of seriously maligning and
individual and the society. putting people in bad light.
There are four ethical principles of communication that - Usually politicians, celebrities, religious leaders,
are relevant today: artists, sportsman, people in government are
victims of these mudslinging and character
1. Advocate truthfulness, accuracy, honesty to the assassinations
integrity of communication
- Nowadays, speeches and messages are
form of black propaganda and ideologies
which are intended to condition the minds of
unsuspecting people.
- Truth twisting is done to push for a hidden
agenda, most especially in advertising and
politics.
- In other words, communication is full of lies
and untruths which people believe as truth.