3.

1
AGE WISE CLASSIFICATION OF RESPONDENTS
Age:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Below 20yr 28 56
20yr-30yr 19 38
30yr-40yr 03 09
40yr above Nil Nil
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reals that 56% of the Respondents are “below
20year”,38% of the Respondents are “30year-40year”,9% of the Respondents are
“30year-40years”,no Respondents were selected “40above”.

Inference:
Majority 56% of the Respondents are “below 20 years”.
 Chart Title
60

50

40

30

20

10

0
below 20 20yrs-30yrs 30yrs-40yrs above 40yrs

no of response percentage

3.2
GENDER WISE CLASSIFICATION OF RESPONDENTS
Gender:

PARTICULAR NO.OF RESPONDENTS PERCENTAGE

Male 20 40
Female 30 60
Total 50 100

Source:
Primary Data
Interpretation:
From the above table it reals that 40% of the Respondents are “Male”,60%
of the Respondents are “Female”.

Inference:
Majority 60% of the Respondents are “Female”

Chart Title
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100

80

60

40

20

0
Male Female Total

No.of Respondents Percentage

3.3
QUALIFICATION WISE CLASSIFICATION OF
RESPONDENTS
Qualification:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
SSLC 3 6
HSC 2 4
UG 39 78
PG 9 18
Total 50 100
Source:
Primary Data

Interpretation:
From the above table it reals that 6% of the Respondents are “SSLC”,4%
of the Respondents are “HSC”, 78% of the Respondents are “UG”, 18% of the
Respondents are “PG”.

Inference:

Majority 78 %of the Respondents are “Female”.

Chart Title
120

100

80

60

40

20

0
SSLC HSC UG PG Total

No. of Respondents Percentage

3.4
OCCUPATION WISE CLASSIFICATION OF
RESPONDENTS
Occupation:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Business Person 11 22
Service Person 05 10
Student 30 60
Other 04 08
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 22% of the Respondents are “Business
Person”, 10% of the Respondents are “Service person”, 60% of the Respondents
are “Student”, 8% of the Respondents are “Other”.

Inference:
Majority 60% of the Respondents are “Student”.
 Chart Title
120

100

80

60

40

20

0
business Person Service Person Students Other Total

No. of Respondents Percentage

3.5
INCOME WISE CLASSIFICATION OF RESPONDENTS
Income:
PATICULAR NO. OF PERCENTAGE
RESPONDENTS
Below 10,000 21 42
10,000-30,000 11 22
30,000-50,000 11 22
50,000 above 07 14
Total 50 100
Source:
Primary Data

Interpretation:
From the above table it reveals that 42% of the Respondents are “Below
10,000”, 22% of the Respondents are “10,000-30,000”, 22% of the Respondents
are “30,000-50,000”, 14% of the Respondents are “50,000 above”.

Inference:
Majority 42% of the Respondents are “Below 10,000”.

Chart Title
120

100

80

60

40

20

0
Below 10,000 10,000-30,000 30,000-50,000 50 Above Total

No. of Respondents percentage

3.6
USAGE OF PARKER PEN BY THE RESPONDENTS
Yes/No:
PARTICULAR NO.OF RESPONDENTS PERCENTAGE
Yes 29 58
No 21 42
Total 50 100
Source:
Primary Data

Interpretation:
From the above it reveals that 58% of the Respondents are “Yes”, 42% of
the Respondents are “No”.

Inference:
Majority 58% of the Respondents of “Yes”.

Chart Title
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100

80

60

40

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0
yes no total

no of respondents percentage
3.7
REFERANCE OF PARKER PEN TO THE
RESPONDANTS
Referred:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Friends 21 42
Family 17 34
Online ads 07 14/
Others 05 10
Total 50 100

Source:
Primary Data

Interpretation:
From the above it reveals that 42% of the Respondents are “Friends”, 34%
of the Respondents are “Family”, 14% of the Respondents are “Online ads”,10%
of the Respondents are “Others”.

Inference:
Majority 42% of the Respondents are “Friends”.
 Chart Title
120

100

80

60

40

20

0
friends family online ads others total

No. of Respondents Percentage

3.8
COMFORT OF PARKER PEN TO THE RESPONDANTS

Comfortable:
PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
Yes 30 60
No 20 40
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 60% of the Respondents are “Yes”,
40% of the Respondents are “No”.

Inference:
 Majority 60% of the Respondents are “Yes”.

Chart Title
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100

80

60

40

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Yes No Total

No.of Respondents Percentage

3.9
ADVANTAGE OF PARKER PEN THEN OTHER
BRANDS TO THE RESPONDENTS
Brand compare with other Brand:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Comfortable to write 16 32
Flexible 11 22
Royalty 14 28
Others 09 18
Total 50 100
Source:
Primary Data

Interpretation:
 From the above table it reveals that 32% of the Respondents are
“Comfortable to write”, 22% of the Respondents are “Flexible”, 28% of the
Respondents are “Royalty”, 18% of the Respondents are “Others”.

Inference:
Majority 32% of the Respondents “Comfortable to write”.

Chart Title
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100

80

60

40

20

0
Comfortable Flexible Royalty Others Total
to write

No.of Respondents Percentage

3.10
VARIETIES OF THE PARKER PEN PREFERRED BY
RESPONDENTS
Varieties:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Ball point pen 14 28
Fountain pen 18 36
Ink pen 09 18
Gel pen 09 18
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 28% of the Respondents are “Ball
point pen”, 36% of the Respondents are “Fountain pen”, 18% of the Respondents
are “Ink pen”, 18% of the Respondents are “Gel pen”.

Inference:
Majority 36% of the Respondents are “Fountain pen”.
 Chart Title
120

100

80

60

40

20

0
Ball point pen Fountain pen Ink pen Gel pen Total

No.of Respondents Percentage

3.11
PRICE RANGE PREFFRED BY THE RESPONDENTS
Price:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
120-250 33 66
250-500 10 20
500-1000 01 02
1000 Above 06 12
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 66% of the Respondents are “120-250”,
20% of the Respondents are “250-500”, 2% of the Respondents are “500-1000”,
12% of the Respondents are “1000 above”.
Inference:
Majority 66% of the Respondents are “120-250”.

Chart Title
120

100

80

60

40

20

0
120-250 250-500 500-1000 1000 above Total

No.of Respondents Percentage

3.12
USAGE OF PARKER PEN PER MONTH BY THE
RESPONDENTS
Usage:
PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
Below 2 36 72
2-3 13 26
3-4 01 02
Above 4 Nil Nil
Total 50 100
Source:
Primary Data

Interpretation:
From the above table it reveals that 72% of the Respondents are “1-2”,
26% of the Respondents are “2-3”, 2% of the Respondents are “3-4”, nil of the
Respondents are “above 4”.

Inference:
Majority 72% of the Respondents are “1-2”.

Chart Title
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100

80

60

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1 to2 2 to 3 3 to 4 4 above Total

No. of Respondents Percentage

3.13
AVAILABILITY OF PARKER PEN IN THEIR AREA
THE RESPONDENTS
Availability:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Available 13 26
Not available 12 24
I Purchase it in online 15 30
Other 10 20
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 26% of the Respondents are
“Available”,24% of the Respondents are “Not available”, 30% of the Respondents
are “I purchase it in online”, 20% of the Respondents are “Other”.

Inference:
Majority 30% of the Respondents are “I purchase it in online”.
 Chart Title
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100

80

60

40

20

0
Available Not available I purchase it Other Total
in online

No.of Respondents Percentage

3.14
PARKER PEN PRICE SATISFICATION COMPARE TO
OTHER BRAND BY THE RESPONDENTS
Price Satisfaction compare to others brand:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Low 06 12
High 24 48
Very High 20 40
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 12% of the respondents are “Low”,
48% of the Respondents are “High”, 40% of the Respondents are “Very High”.
Inference:
Majority 48% of the Respondents are “High”.

Chart Title
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100

80

60

40

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Low High Very High Total

No.of Respondents Percentage

3.15
PREFERENCE OF THIS BRAND BY THE
RESPONDENTS
Preferance:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Quality 08 16
Trent 12 24
Gift by friend 29 58
Other 01 02
Total 50 100

Source:
Primary Data
Interpretation:
From the above table it reveals that 16% of the respondents are “Quality”,
24% of the Respondents are “Trent”, 58% of the Respondents are “Gift by friend”,
2% of the Respondents are “Other”.

Inference:
Majority 58% of the Respondents are “Gift by friend”.

Chart Title
120

100

80

60

40

20

0
Quality Trent Gift by friend Other Total

No.of Respondents Percentage

3.16
PRICE SATISFACTION OF PARKER PEN BY THE
RESPONDENTS
Price Satisfaction:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Costly 08 16
Very costly 12 24
Worth for its cost 28 56
Not worth for its cost 02 04
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 16% of the Respondents are “Costly”,
24% of the Respondents are “Very costly”, 56% of the Respondents are “Worth for
its cost”, 4% of the Respondents are “Not worth for its cost”.

Inference:
Majority 56% of the Respondents are “Worth for its cost”.
 Chart Title
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100

80

60

40

20

0
Costly Very costly Worth for its Not worth for Total
cost its cost

No.of Respondents Percentage

3.17
PREFERENCE FOR THE PEN TIP BY THE
RESPONDENTS
Pen tip:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Broad 06 12
Medium 18 36
Fine 21 42
Extra/micron fine 05 10
Total 50 100
Source:
Primary Data

Interpretation:
From the above table it reveals that 12% of the Respondents are “Broad”,
36% of the Respondents are “Medium”, 42% of the Respondents “Fine”, 10% of
the Respondents are “Extra/Micro fine”.

Inference:

Majority 42% of the Respondents are “Fine”.

120

100

80

60

40

20

0
Broad Medium Fine Extra/Micro fine Total

No.of Respondents Percentage

3.18
PROMOTIONAL ACTIVITIES OF PARKER PEN MAY
WATCHED BY THE RESPONDENTS
Advertisement:
PATICULARS NO. OF PERCENTAGE
RESPONDENTS
Yes 19 38
No 31 62
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 38% of the Respondents are “Yes”,
62% of the Respondents are “No”.

Inference:
Majority 62% of the Respondents are “No”.
 Chart Title
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100

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Yes No Total

No.of Respondents Percentage

3.19
REFERENCE OF PARKER PEN TO FRIENDS &
FAMILY BY THE RESPONDENTS
Yes/No:
PARTICULAR NO. OF PERCENTAGE
RESPONDENTS
Yes 41 82
No 09 18
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 82% of the Respondents are “Yes”,
18% of the Respondents “No”.
Inference:
Majority 82% of the Respondents are “Yes”.

Chart Title
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100

80

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Yes No Total

No.of Respondents Percentage

3.20
RATING ON PURCHASE OF PARKER PEN BY THE
RESPONDENT
Rating:
PARTICULARS NO. OF PERCENTAGE
RESPONDENTS
05 17 34
04 23 46
03 09 18
02 01 02
01 Nil Nil
Total 50 100

Source:
Primary Data

Interpretation:
From the above table it reveals that 334% of the Respondents are “5”, 46%
of the Respondents are “4”, 18% of the Respondents are “3”, 2% of the
Respondents are “2”, nil of the Respondents are “1”.

Inference:
Majority 46% of the Respondents are “4”.
 Chart Title
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5 4 3 2 1 Total

No.of Respondents Percentage

 FINDINGS
 Majority 56% of the Respondents are “Blow 20yr”.
 Majority 60% of the Respondents are “Female”
 Majority 78% of the Respondents are “UG”.
 Majority 60% of the Respondents are “Student”.
 Majority 42% of the Respondents are “Below 10,000”.
 Majority 58% of the Respondents are “Yes”.
 Majority 42% of the Respondents are “Friends”.
 Majority 60% of the Respondents “Yes”.
 Majority 32% of the Respondents are “Comfortable to write”.
 Majority 36% of the Respondents are “Foutain pen”.
 Majority 66% of the Respondents are “120-250”.
 Majority 72% of the Respondents are “1-2”.
 Majority 30% of the Respondents are “I purchase it in online”.
 Majority 48% of the Respondents are “High”.
 Majority 58% of the Respondents are “Gifted by friend”.
 Majority 58% of the Respondents are “Worth for its cost”.
 Majority 42% of the Respondents are “Fine”.
 Majority 62% of the Respondents are “No”.
 Majority 82% of the Respondents are “Yes”.
 Majority 46% of the Respondents are “4”.