This document provides tips on designing effective business cards. It discusses including key contact information like name, company, address and phone number. Business cards should have a clean, readable design with important details highlighted. Designs should be consistent with other business branding and prioritize legibility over creativity. Only the most vital information should be included without cramming. Color schemes and layout also require wise choices. Certain fonts and coatings are best avoided to create a professional first impression.
This document provides tips on designing effective business cards. It discusses including key contact information like name, company, address and phone number. Business cards should have a clean, readable design with important details highlighted. Designs should be consistent with other business branding and prioritize legibility over creativity. Only the most vital information should be included without cramming. Color schemes and layout also require wise choices. Certain fonts and coatings are best avoided to create a professional first impression.
• Business cards are cards bearing business information about a company
or individual. • They are shared during formal introductions as a convenience and a memory aid. • A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. • Make a great first impression and print your business cards with Canva. Choose from thousands of templates created by professional designers and download or print your own custom cards. • Get the look you want without the hassle. • Start with a template, add your details, and get professional results in minutes. • Your brand image matters to you. • That’s why Canva’s free business card maker makes it easy to brand your business card. • Upload your logo, use your brand colors and choose complementary fonts to showcase your brand’s look and feel. • Our business card is what people will remember you by. • Do opt for a professional design. • The design of your business card should be consistent with the design of your other printed materials. Do not settle for a generic business card design if you want to stand out from the crowd. A professional graphic designer will help you with a business card that reflects your personal or professional brand. • Do prioritise readability over creativity. • This point applies mainly to fonts. As tempting as it may be to introduce a ‘new’ font; decorative fonts can be hard to read. One of your main priorities is the readability of your card. Make sure your font size is not too big and overwhelming, as well as not so small that your potential clients have to squint to be able to read it. • Do make wise layout decisions. • The standard business card size is 3.5 x 2 inches. If you’re going with an unconventional design and size, it will stand out amongst other cards but may be difficult to store. • Your business card has two sides. Take advantage of having that extra space by filling it out with only the most vital information. • Do choose appropriate color schemes. • Aside from the legibility of the typeface, your color scheme and any other visual content will determine the success of your business card design. Bright, bold colors may grab attention, but are they necessary? • Keep your business in mind when considering the visual content and color schemes as, once again, consistency is key. Choose colors that won’t distract from your logo or key business information. • Do include only the most important content. • This is not a powerpoint slide; don’t cram information. • The objective of your business card is to provide key information about your business and contact details. • This includes your name (and/or your company name), website and email. • Your potential client should be able to answer the basic questions (Who? What? Where? Why?) with a single glance. • DON’TS • Don’t use random visuals. • If you’re not sure what visuals to use, it’s best to not use any if they contribute nothing to informing your clients about you or your business. • Don’t use ANY of these fonts. • This point is self explanatory. Generally speaking, you should try to avoid irritating your future clients with a poorly chosen font. • Don’t use UV or other glossy coating. • Glossy finishes may look nice, such as in this example, but glossy paper has several disadvantages. You probably haven’t considered this, but people write notes on them. They will also have to stand there and read your card avoiding direct sunlight as the light bounces off of the design. • Don’t cram information. • If your card ends up looking like this one, chances are you will scare your potential clients away or simply annoy them to the point of discarding it. • Don’t cram information. • Although a clear attempt to include white space can be celebrated in this design, note how unappealing crammed information can be. • Last word of advice: The most unfortunate thing that can go wrong with your business card is a typo. Do double check your content before sending it off for printing. • https://www.designcontest.com/blog/dos-and-donts-of-business-card- design/ • https://www.designcontest.com/blog/dos-and-donts-of-business-card- design/ • https://www.canva.com/create/business-cards/