applied business tools &

technologies
Definition of Terms
 BUSINESS TOOLS

❑ Any assets that helps or assist the organization to achieve

its stated aims or objectives

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EXAMPLES OF COMMON BUSINESS TOOLS

• Keyboards
▪ Mobile Telephone
• Brochures
• Landline Telephones
• Information
• Scanners
• Knowledge
• Photocopiers
• Facsimile
• Notebooks
• Manuals
• Order taking handhelds
• Software
• Laser pens
• Email
• Business websit
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 What is applied business tools and
technologies?
It includes an overview of the applications or systems
composed of technical processes, methods, software and
hardware that have evolved and streamlined certain functions
in the workplace.

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What is business technology in simple
words?
Business Technology as a concept describes all technology
that helps an organisation run its business and operational
processes. That technology can be customer-facing
applications and solutions, business-critical production and
logistics solutions, or back office financial systems, among
others.

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 What are the benefits of studying applied
business tools and technologies?
Students will be taught how to recognize, evaluate and
integrate business technologies in order to help small firms
create value, solve contemporary issues, and gain competitive
advantage in what has become a tech-driven business
environment.

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 Benefits of Business
Technology
❑ Increased productivity
❑ Increased and faster
communication
❑ Lower business costs
❑ Increased work efficiency
❑ Larger business reach
❑ Increased business security
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Most Common Types of
Business Technology
1.Computers (desktop and laptops)
2.Computer software
3.Networking
4.Telephone Communication
5. Accounting Systems
6.Inventory Control Systems
7.Customer Relationship Management
Systems (CRMs)
 What is the importance of applied business tool
and technology in Hospitality industry?

Both customers and businesses can benefit from improved

communication, reservations, and guest service systems.
Technology has helped tourism and hospitality industries
replace expensive human labor with technological labor. This
helps reduce labor costs, but also helps avoid customer
service issues.

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 1.Internet and Marketing
2. Computer system
3. Mobile Communication

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 How Information Technology Has Affected the Tourism and
Hospitality Industry

Information Technology has played an important role in the hospitality

and tourism industry over the last decade. Technology has helped reduce
costs, enhance operational efficiency, and improve services and
customer experience. Both customers and businesses can benefit from
improved communication, reservations, and guest service systems.

Technology has helped tourism and hospitality industries replace

expensive human labor with technological labor. This helps reduce labor
costs, but also helps avoid customer service issues.

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 Business Tools in the Tourism &
Hospitality Industry
❑ OFFICIAL WEBSITE
❑ ANALYTICAL TOOLS
❑ SURVEY TOOLS
❑ TASK MANAGEMENT TOOLS
❑ CHANNEL MANAGEMENT TOOLS
❑ ONLINE TRAVEL AGGREGATORS
❑ EMAIL TRACKING TOOLS
❑ ONLINE PAYMENT TOOLS
❑ CONTENT MANAGEMENT SYSTEM
❑ SOCIAL LISTENING TOOLS
 OFFICIAL WEBSITE

Official site or official website is the website of an institution to

represent them online. All contents of the website must be accounted
for because it represented the institution. This official website can be
owned by anyone, individuals, companies, governments, and other
organizations.

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 ANALYTICAL TOOL

A tool to check how much traffic the content on your business

website is generating. It’s essential for tracking the progress
and monitoring the quality of your website.

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Business analytics tools are types of
application software that retrieve data from
one or more business systems and
combine it in a repository, such as a data
warehouse, to be reviewed and analyzed.

While business intelligence tools also collect

and display aggregate data, business
analytics tools go a step further to not only
report the results of the data, but explain
why the results occurred to help identify
weaknesses, fix potential problem areas,
alert decision makers to unforeseen
events, and even forecast future results
based on decisions the company might
make.
 What is the aim of using the analytical tool?

The goal of any business analytic tool is to analyze data and

extract actionable and commercially relevant information
that you can use to increase results or performance.

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 travel data management
which refers to your process of tracking, recording, storing,
and organizing the data created and collected by your travel
business.

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TYPES OF TRAVEL DATA

DATA MANAGEMENT SYSTEMS
 What are the benefits of having data
analytics in the tourism industry?
➢ Travel agencies and tour operators can now better
understand their markets

➢ They can better understand their customers and prospects

as well.

➢ Help companies put their operations under a microscope COMPANIES IN THE SECTOR ARE USING BIG
DATA TO:
➢ Enables companies to gauge their supply chains

➢ Generate new revenue streams, maximize profits, and ▪ Custom-tailor travel products to meet the
establish a better positioning within a target market needs of market/audience segments;
▪ Improve cyber-security to enhance the travel
experience;
▪ Create new value by espousing different types of
interest;
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▪ Gauge customer sentiment and identify
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factors 21
of positive and negative engagement on social
media.
Benefits of data analytics in hospitality

➢ Understand changes to traveler preferences to serve your

customer base better
➢ Examine previous booking patterns to help increase future
occupancy rates
➢ Compare pricing with competitors to develop an effective
pricing strategy
➢ Analyze guest spending behavior to identify your most
profitable segments
➢ Track labor costs per occupied room to identify optimal staffing
levels that deliver increased guest satisfaction
 SURVEY TOOLS

What is an online survey tool?

An online survey tool is a software platform or application that allows

individuals or organizations to create, distribute, and analyze surveys
electronically. It provides features for designing surveys, collecting responses
from participants, and analyzing the data collected

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PRESENTATION TITLE 6/21/2023 24
 HOW ARE SURVEYS USED IN TRAVEL AND TOURISM?

What is a Tourist Survey?

A tourist survey is a tool that allows you to collect information about people’s opinions about
the place they visited or the services they received.Through a survey, people can provide data
that allows us to measure the service quality, the facilities’ safety and hygiene, assess the
places they visited, the activities they carried out, etc.
Tourist Survey Uses
Various sources can use tourist surveys for different situations:

•Travel agencies: Travel agencies can use tourist surveys to obtain data on activities, destinations,
and applicants’ budgets to create campaigns that attract people to purchase their services. Carry out
surveys for travel agencies and evaluate the quality of your service.

•Hotel management: Surveys can be applied to hotels to find out what people think of the service
they offer, the activities they carry out for visitors, if they have guides for foreigners and if they have
the right knowledge to meet the needs of tourists.

•Government departments: The government can find an extremely important source of data in
surveys for tourists. With this information, they can create campaigns to publicize representative
areas or zones of the city to attract a more significant number of visitors and income for the town’s
benefit.
 TASK MANAGEMENT TOOLS

A task management tool is used by an individual, team, or organization

to help complete projects more efficiently by organizing and prioritizing
related tasks.

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Task management tools come in many forms, like basic spreadsheets
or online project management applications. At every level, task
management tools help people:

➢ Work efficiently and reduce waste

➢ Stay organized
➢ Ensure teams and individuals are being utilized in the correct ways
➢ Meet deadlines
Key Components of a Categories of Task
Task Management Tool Management Tools
1. Prioritization 1. Manual Task Management (whiteboard,
corkboards or even long stretches of
2. Visualization paper fixed to walls)
3. Analysis 2. Electronic Task Management (Digital,
include a wider spectrum of features,
such as tracking and analytics)
3. Online Task Management (Combine the
depth of an electronic task
management tool, with the limitless
expandability of the internet)
 When properly applied, task management
tools can:
❑Manage and organize workloads
❑Increase efficiency and production
❑Improve the quality of work
❑Drive collaboration
❑Reduce waste
❑Meet deadlines

Trello, Asana, and SmartTask.

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 CHANNEL MANAGEMENT TOOL

Channel management refers to the different methods of communication

businesses use to promote and distribute their products and services to
the public market.

❑ ADVERTISING

❑ PRODUCT DISTRIBUTION

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 Why is channel management important?

Connecting with customers

Supporting third-party partners

Managing vendors.

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 What is a channel manager?
A channel is how you intend to sell your goods or services to your
target audience

A channel manager is a software tool that will allow your

hotel to sell all your rooms on all your connected online
booking sites at the same time, including online travel agents
and your direct booking channel.

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 How does a channel manager
work?
A channel works by automating and updating your hotel’s
inventory in real-time, sharing reservation data on a two-
way basis with your property management system.

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 Benefits of using hotel channel
management software
➢ No longer spending time in multiple extranets
➢ Significantly less time updating inventory data
➢ No human error when entering or adjusting rates and availability
➢ Increased global visibility and brand recognition
➢ A boost in occupancy and revenue
➢ Transparency around booking data and channel performance
➢ Real-time, automatic, channel updates
➢ Powerful two-way integration with existing hotel systems
➢ Establish a single, reliable, stable distribution platform that enables your
business to scale
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 Key Points To Remember When Thinking About
Channel Management In The Hotel Industry:
❑ A channel manager is a tool that will allow you to sell all your rooms on all your
connected booking sites at the same time
❑ A channel manager can greatly increase the capacity for a hotel to attract bookings
and maximise profit
❑ Channel management technology enables you to create a vast sales network for
your property
❑ There are now dozens, maybe hundreds, of viable channel management options for
hotels to utilise. These companies aren’t one-size-fits-all however
❑ Channel managers are becoming an essential part of online hotel distribution
strategies
❑ Online distribution channels may include OTAs (Expedia), retail travel agents,
metasearch engines (Google), global distribution systems (GDS), or direct channels
(your website and social media pages)
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 TRAVEL AGGREGATOR

A travel aggregator is a website that finds travel offers and

prices across multiple sources and aggregates them all in one
place. This helps users find the best prices out of all the results
the aggregator has found.

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 Online Travel Aggregator

An Online Travel Aggregator (OTA) is an intermediary / agent selling

travel. products and services such as the airlines, car rental, cruise lines,
Hotels / Accommodation, railways and vacation packages on behalf of
suppliers using internet as a medium.

Expedia, Booking.com, Trip.com, Hotels.com and Agoda

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 EMAIL TRACKING TOOLS

At the most basic level, email tracking tools are software

used by sales teams, marketers, customer success teams,
and small businesses that trigger alerts, collect data, and
provide insights on success metrics – like open rate and
response rate.

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 ➢ Streak
➢ Lavender
➢ Hubspot
➢ Yesware
➢ EmailAnalytics
➢ Mixmax
➢ Mailtrack
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 Importance and Benefits of Email Tracking

1. Email tracking gives you remarkable insight

2. It saves you valuable time
3. It allows you to track your marketing efforts

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 SPECIAL TOOLS

1. Global Distribution System

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 SOCIAL LISTENING

Social listening refers to the process of

monitoring and analyzing online
conversations and mentions about a The goal of social listening
is to gather insights, track
brand, product, industry, or any specific sentiment, and understand
the opinions of people in
topic on social media and other online real time.

platforms

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 Social monitoring vs. social listening
Monitoring tells you what. Listening tells you why.

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 SOCIAL MEDIA TOOLS /social
listening tools

Social media tools can monitor conversations on social

media platforms by selecting specific hashtags, keywords,
and mentions.

EX. MENTION/HOOTSUITE/ TWEETREACH

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 ONLINE PAYMENT TOOLS

Online payment meaning, in essence it is an exchange of currency,

electronically through the internet. The process in these payments is the
transfer of money from the bank account, debit card, or credit card of a
customer to the bank account of a seller. This online e-payment is handy for
purchasing the merchandise or services of sellers.

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 Benefits Of Using Online Payments

1. Credit cards
2. Debit cards
3. Third-Party Payment Services
4. Electronic Cheques
5. Bank Transfers

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Security Efficiency: Convenience: Contactless option

❑ Multiple safety measures ❑ More efficient ❑ Vendors can get instant payment for ❑ Buyers can make payments for
❑ Secure and reliable ❑ Fast payment their merchandise and services their products through their
❑ Protects consumer information ❑ Reliable, efficient, and secure online ❑ Vendors can provide different
smart devices.
❑ Needs authentication for every payment payment options to their customers
❑ Customers can make payments
online transaction ❑ Immediate payment ❑ Merchants can get their bills paid
❑ Encrypted transactions ❑ Eliminates carbon footprint through diverse payment modes
through QR codes.

❑ Non-repudiation ❑ Offers improved customer ❑ Decreases late payments ❑ Buyers can pay for their
❑ Safe and secure fund transfer experience ❑ Instant confirmation of the receipt of purchases using OTPs.
❑ Absolute integrity in payments ❑ Reduces labor the money ❑ Buyers do not need to wait in a
❑ No need to enter card details for ❑ Reduces stationery costs ❑ Creates trust for the client
queue to make their payments.
payments ❑ Saves money ❑ Fast and simple setup
❑ Cashless transactions through
❑ Availability of funds in the buyer's ❑ Buyers can store the payment ❑ Chronic payment capabilities
PoS devices
bank account information ❑ Attracts More Clients
❑ Avoids hacking of consumers' ❑ Allows merchants to make their ❑ Saves time
❑ Enhanced operational efficiency

information bookkeeping process more efficient ❑ Simple to handle ❑ Consumers have the option to
❑ Consumers can get a secure one- ❑ Decreases strain and increases sales ❑ Reduces the need for checks and make their payments by making
stop solution for paying their bills efficiently cash use of their mobile wallets, such
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❑ Enhances confidentiality in payers ❑ Businesses can increase their daily ❑ Consumers can make payments from
as Samsung Pay or Apple Pay.
❑ Offers immediate authorization of sales efficiently any place at any time
❑ Helps consumers eliminate
 Online payment allows you to pay money via the internet.
Buyers will use this type of payment when they purchase
goods online or offline. They can use different types of online
payment methods, including debit/credit cards, wire transfers,
net banking, and digital wallets. Online payments can be done
at the discretion of consumers. They can pay online to e-
commerce stores to buy clothing or other items, subscriptions,
mobile, DTH recharges, etc.

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 CONTENT MANAGEMENT SYSTEM

A content management system (CMS) is software that helps

users create, manage, and modify content on a website without
the need for technical knowledge.

A CMS helps create and manage websites and website content

using minimal technical overhead, so you can make better
content instead of acting as a project or traffic manager.
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 Why use content management systems?

Having a content management system for your website allows

you to have control of your content. It means having the
ability to update, change or delete any images, text, video, or
audio. It allows you to keep your site organised, up to date
and looking great.

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