Chapter -

1
INTROD
UCTION
OF THE
TOPIC
Chapter 1

INTRODUCTION OF THE TOPIC

SOCIAL MEDIA MARKETING

Social media marketing programs usually Centre on efforts to create content that attracts
attention and encourages readers to share it with their social networks. A corporate message
spreads from user to user and presumably resonates because it appears to come from a trusted,
third-party source, as opposed to the brand or company itself. Hence, this form of marketing is
driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access.
Increased communication for organizations fosters brand awareness and often, improved
customer service. Additionally, social media serves as a relatively inexpensive platform for
organizations to implement marketing campaigns.

Social media marketing is the use of social media platforms and websites to promote a product or
service. Although the terms e-marketing and digital marketing are still dominant in academia,
social media marketing is becoming more popular for both practitioners and researchers. Most
social media platforms have built-in data analytics tools, which enable companies to track the
progress, success, and engagement of ad campaigns. Companies address a range of stakeholders
through social media marketing, including current and potential customers, current and potential
employees, journalists, bloggers, and the general public. On a strategic level, social media
marketing includes the management of a marketing campaign, governance, setting the scope and
the establishment of a firm's desired social media "culture" and "tone."

When using social media marketing, firms can allow customers and Internet users to post user-
generated content (e.g., online comments, product reviews, etc.), also known as "earned media,"
rather than use marketer-prepared advertising copy.

SOCIAL MEDIA MARKETING TOOLS:

Different Methods of Social Media Marketing
Social network marketing is popularly called as Internet marketing. Today you can find many
ways for internet marketing. Many people who enter this online marketing are less worried
because of its guaranteed success. If you see in Internet totally all types of products have been
marketed online without much effort. Internet attracts many business people to promote them
business online. Social network marketing is grown to such a height that today many people can't
earn without it.
Some of the most recognized network marketing tools are Face book, My Space and LinkedIn.
Twitter became regular place for people who have newly entered the field of social network
marketing.
1. Blogging: When you start Blogging or posting your data about any product, you can see less
response from clients. Later it will become big business via blog. Websites and blogs are most
powerful tools for social network marketing when matched with other networking tools. Blog is
an amazing tool which provides many other facilities in addition to just marketing your business.
It also helps you to communicate with other clients in case if you have any problems.
2. Personal website or blog: It is important to have private website if you are a freelancer. Your
website will help your clients to know about you and it will make them clear that you are a
serious freelance marketer and help to make huge revenue via online marketing.
3. Article selling: It is also best and cheap internet marketing method. It is a mode of advertising
our trade just by writing articles and attracting endless number of users across world. We usually
sell our articles to different article database websites and article directories. Today it provided
free business to many advertisers and publishers and they are really benefited through their
articles.
4. Email sending: Electronic mail sending is the best way to marketing. Collect list of email
addresses through portfolio websites and email about your business to all internet pages and are
able to interact with users. Television commercials often end with a spokesperson Internet and
social networking leaks are one of the issues facing traditional advertising. Video and print ads
are often leaked to the world via the Internet earlier than they are scheduled to premiere. Social
networking sites allow those leaks to go viral, and be seen by many users more quickly. Time
difference is also a problem facing traditional advertisers. When social events occur and are
broadcast on television, there is often a time delay between airings on the east coast and west
coast of the United States. Social networking sites have become a hub of comment and
interaction concerning the event. This allows individuals watching the event on the west coast
(time-delayed) to know the outcome before it airs.

Social media marketing mishaps

Social media marketing provides organizations with a way to connect with their customers.
However, organizations must protect their information as well as closely watch comments and
concerns on the social media they use. A flash poll done on 1225 IT executives from 33
countries revealed that social media mishaps caused organizations a combined $4.3 million in
damages in 2010.The top three social media incidents an organization faced during the previous
year included employees sharing too much information in public forums, loss or exposure of
confidential information, and increased exposure to litigation.

Chapter-2
REVIEW
OF
LITERAT
URE
Competitor is going after the same space or same audience with similar campaign and the
question also arises whether the current campaign sustainable, can it continue? There can be
threat of
Attitudes on privacy: while lately it seems, everyone is willing to share the most intimate as
well as mundane details of their life – there could easily be a backlash against this trend. We ‘ve
all heard of a few embarrassing stories about over-sharing online, and a few high-profile
examples might make people rethink their habits. Micro-messaging may just be a fad. There’s
nothing inherently awesome about 140 characters. It got too much publicity in a short time.
Other social networking sites (Myspace, Tagged, Friend feed, identical, others) may grow and
steal market share and Acquisition by a bigger player (Google) may disappoint early
adopters and loyal users.

COMPANY OVERVIEW
Claysol leverages the latest technologies and top-tier talent to enable Next-Gen
embedded hardware and software solutions to deliver superior experiences and innovative
outcomes across diverse sectors.
We are at the forefront of delivering cutting-edge solutions to clients across the globe in
Automotive, Broadcast & Media, Healthcare, Hospitality, Aerospace & Defense, Industrial
Automation, and Consumer Electronics Industries.
TECHNOLOGY POWERHOUSE
Our team is composed of domain experts having several patents and publications in respective
domains. We have vast experience in outsourced product development mode which ensures on-
time delivery of quality services.

COMPETITIVE SERVICES
Our competitive pricing allows clients to keep their budgets well under control.
 Flexible business model
We offer flexible engagement and pricing models to suit client requirements. Engagement
models include offshore onsite and hybrid. Pricing models include T&M, Fixed Price,
and Revenue Sharing.
 Collaboration & ip protection
With stringent governance mechanisms, we are committed to protecting the Intellectual
Property Rights of clients. Claysol thinks of our clients as partners and through a well-
defined framework of NDA’s and MOU’s we ensure that our client’s valuable IPR Assets
are suitably protected.
 Innovation & agility
We operate at the forefront of new trends and technologies and keep our clients updated
about its benefits. Our goal is to turn our knowledge into the client’s strong competitive
advantage in them business domain. We are on the constant lookout for innovations on all
fronts which leads to faster, better, and economical solutions and services.

OUR MISSION AND VISION

Our Mission
To be a comprehensive and committed partner in delivering cost-effective hardware and software
solutions on time with complete efficiency.
Our Vision
To be a Leader in providing innovative and transformative solutions that enhance experiences for
the connected world.

OUR VALUES
Inclusivenes
we respect people, value diversity, and are committed to equality.
Participation
we value and recognize the contribution of employees & partners within the organization and
outside.
Quality
we strive for excellence through continuous improvement.
Creativity
Creativity is brought forth by every employee at all levels, a core value at the center of
everything.
Collaboration
we are committed to a culture of teamwork and collaboration.

What we do
OUR CUSTOMERS
Strategically driving loyalty with true-value and innovative services.

OUR PARTNERS
Inspired by innovation. Strengthened by partnerships
OUR SOLUTIONS ACROSS INDUSTRIES

1. PRODUCT ENGINEERING
Moving from a value-added approach to a value-driven approach
Claysol helps you in every step of your product development journey – starting with design and
prototyping to software, hardware, and security engineering.
Our team of specialists have enabled global businesses to mature their design and development
practices by integrating industry knowledge and customer insights into product design, combined
with cross-industry testing capabilities.
Our Solution
We engage with customers in various business models including fixed cost, time and material,
risk/reward and IP licensing backed by SLAs.
We have also enabled companies to exploit opportunities presented by the global rapid
convergence in a wide range of industries. In avenues, this convergence demands unified,
holistic approaches to Product Inception, Requirements Gathering, Solutioning, Development,
Verification/Validation, and, Delivery/Deployment.
We offer solutions that cover:
 Technology consulting and emerging market research
 New product development (market requirement to realization)
 Offshore development services
 Value engineering and cost optimization
 Emerging technology solutions
 End-to-end product design and development

2. MEDIA & ENTERTAINMENT

Go smart beyond entertainment to monetize and deliver superior viewer experiences.
The media industry, today, is all about keeping viewers hooked with on-demand, customized, and
quality content both in volume and variety. with many players clamoring for the viewer’s
attention, a focus on stable and robust technology platforms becomes the single largest
differentiator. The new premium is also on targeting, monetizing, and securing video content,
based on analyzing human consumption or behavioral trends.
Our Solution
As a dependable partner, we provide advanced, customizable, and proprietary engineering
services that offer value-addition to existing technology/already-deployed stacks, as well as new
development.
This, along with enhanced efficiency, personalization, security, delightful customer experiences,
and new revenue models.
Our portfolio of solutions covers
 IPTV & OTT products and solutions
 Turnkey Solutions for Mobile/OTT and DVB Operators
 Android TV, AOSP & other platforms
 Next-Gen TV – ATSC 3.0
 App development
 Content Protection (Multi-DRM, CAS, App-Shielding & Forensic Watermarking)
 Media Player SDK customization
 Superior, Fluid UI/UX across devices
 AI based design & personalization
 Content consumption & Behavior analytics

3. AUTOMOTIVE SOLUTIONS
Driving superior experience that redefines mobility
We offer a significant reduction from the drawing board to the final dashboard, and leverage
delivery best practices and knowledge across industries hand in hand with leading next-gen
technologies, to help you be the frontrunner of digital transformation.
Our Solution
Claysol has the proven expertise to be your ideal choice for bridging the gap between traditional
automotive systems and today’s connected car.
We have multifaceted expertise in Connected Car and Advanced Driver Assist Systems (ADAS),
Infotainment, Multimedia, Convergence, and Connectivity which combines with our
understanding of core automotive technologies such as CAN, LIN, and J185.
This, complemented by our experience in automotive standards, technologies from specialized
Serial/Parallel protocols, and ECUs to applications and Infotainment solutions makes us the real
and right deal.
 infotainment consoles
 Clusters
 HMI development
 GPS & Navigation
 Body control units
 Mobile device integration
 Android Auto & Carplay porting
 2D/3D user interfaces (Qt, React.js, React. Native, Android)
 Auto cybersecurity
 AI & Data analytics
 Platforms experience (QNX, VxWorks, Qt, GenIVI, and Android)
 Cloud & Mobile App development
 Backend streaming services to optimize multiplatform delivery

4. Qt DESIGN SERVICES
Inspired by you, Designed by us
With Qt, you have easy access to interactive, intuitive designs to develop great user experiences.
Apart from the high-quality, pixel-perfect user experiences that in turn creates dedicated
customers, the key to Qt is reusability.
Additionally, seeing the designs come to life early saves on numerous iterations and helps get the
outcomes exactly on point.
Our Solution
Claysol, a key Qt partner, offers services ranging from adaptive HMI and futuristic UI/UX
concept design, Profiling & Benchmarking to Qt hardware adaptation, and platform-specific
packaging and performance optimization.
We consult and enable clients to develop best-in-class User Experiences, and versatile
middleware for creating inspiring products.
Highlights
 40+ member team of Qt professionals
 Active contributor for Qt open-source code
 Extensive experience in Qt HMI using QML and Qt Widgets
 Experience in Qt middleware and driver integration
 Inhouse UI/UX design team
 Automated UI testing
 Process-driven development integrating
 Best practices related to Agile, Scrum, and Kanban
 Customers include global majors in automotive, medical, and industrial domains

OUR SOLUTIONS SPECTRUM INCLUDES

SOFTWARE DEVELOPMENT
Led by experienced engineers and project managers, our software teams develop Qt-based
solutions for companies in high-impact industries, from medical to transportation. We can
jumpstart an existing project that has bumped up against unexpected challenges, and solve
problems that may arise during the development of a new product. We have specialized teams
for both high-performance development and UX design.

EMBEDDED SYSTEMS & IoT

Bringing innovation all across the digital transformation value chain
The increasing demand for smart and connected devices, primarily driven by the rampant
adoption of technologies such as IoT, AI, and Machine Learning, is boosting the Embedded
systems and IoT markets.
Compounded with the advent of 5G, this technological convergence presents a new paradigm in
the way products and services are conceived and delivered to global customers.
There’s now a holistic approach that seamlessly combines hardware and software for a
successful embedded system design.
Our Solution
This shift uniquely positions Claysol to provide solutions designed with high technical accuracy
and faster time to market.
Working with a diversely talented team backed by experiences in multiple disciplines and
industries, enables us to architect and develop well-researched embedded hardware and software
solutions with a wide range of capability, functionality, and complexity.
For over a decade, we have worked with leading MSOs, OEMs and ODMs for connected
devices, connected car, STB, smart homes, industrial automation, as well as with networking and
infrastructure companies.
It’s a safe bet to say that we have developed a deep understanding of the various needs in the IoT
space from an Engineering Product Design aspect which always reflects in our precision
solutions.
AI & DATA ANALYTICS
Beyond recommendations with Predictive Analytics
The increasing demand for smart and connected devices, primarily driven by the rampant
adoption of technologies such as IoT, AI, and Machine Learning, is boosting the Embedded
systems and IoT markets.
Compounded with the advent of 5G, this technological convergence presents a new paradigm in
the way products and services are conceived and delivered to global customers.
There’s now a holistic approach that seamlessly combines hardware and software for a
successful embedded system design.
Our Solution
Bringing in entirely new ways in which data is seen, analyzed, and put into action, we implement
and act on industry-specific insights that are truly transformational.
Our best-in-class algorithmic capability, and over two decades of experience in engineering,
places us in a unique position to provide our customers with insights and knowledge that can
drive businesses like never before.
  We crunch unstructured data to derive powerful, actionable insights
 We offer services for collecting, managing, visualizing, and analyzing data to provide
robust, actionable insights combined with predictive/ prescriptive analytics
 We work across platforms and tools – Pattern Recognition, Machine Vision, Natural
Language Processing among others
 We set up data engineering architecture along with storage mechanisms (HDFS and
others)
 We set up data pipelines for batch / real-time processing
 We productionize AI models with batch processing (map-reduce jobs), Spark streaming
data, and more.

HOSPITALITY
Deliver world-class customer experiences with business boosts
The pandemic outbreak has and will continue to impact the hospitality industry for some time to
come.
There has been a shift in consumer awareness of things purposeful and sustainable, and
hospitality enterprises need to understand these changing values as they entice and assure
patrons, holiday-goers, and travelers.
Our Approach
Exceeding customer experience expectations is something we understand.
We know the need to be ‘market ready’ in the shortest possible time to test it with existing
customers while having the lowest TCO.
Our expertise and experience enable you to access Omni-Channel Experiences for guests by
leveraging our OTT solution coupled with an already existing property management solution.
Our solution offers a comprehensive set of features with OTT/Media/E-commerce/IPTV
Infrastructure/Property Management System and Content Management System
Our integrated approach
 Android TV Launcher
 VOD & Live TV Services
 E-Commerce
 Hotel Property Management System Integration
 Hospitality Management Solution – Cloud and On-Premise Model Control Hotels,
Devices
 TVOD/Time-Limited SVOD Rates, dynamically adjusted with Foreign Exchange rates
 Analytics & Insights
SECURITY SOLUTIONS
Security, tailored for you
In the “traditional” IT world, when a security vulnerability is identified (emphasis on
when not if), the usual response is to do a firmware update, typically downloaded over the
Internet.
This is not an option, if you are in a Connected Car, part of an IIoT network, or even an IoT
deployment as the downstream bandwidth to gateways and sensors is severely restricted.
This means – especially in the embedded and appliances world – the only realistic option is to
physically dispatch engineering resources to either replace or patch gateways and devices on-
site.
As practitioners would be well aware, a key cost of implementation, particularly a city-wide or
nationwide implementation, is the human cost of deploying gateways and devices. A “second
roll”, as would be required to fix a security vulnerability, can immediately break the IoT project
business case.
Our Solution
With the world going mobile, apps contain lots of secrets, be it on any platform. With API
Abuse, connected apps, and devices, attackers access back-end services through APIs which
provide a path through infrastructure defenses.
This puts a whole lot of Apps and Firmware at risk, especially those which are updated over the
public web.
Attackers will inevitably reverse engineer the apps to extract secrets. This has prompted the
Security Industry to go password-less, and sometimes, even, certificate-less.
The solution: Mobile Password-less Authentication, with Extendable Biometrics Support and a
three-pronged approach for managing Optional Offline/ Fall-back Authentication, throughout the
Device Lifecycle.

Our services spectrum includes: 

We’ve got an ecosystem everywhere, and we go the extra mile so you won’t lose your sleep on
security or privacy concerns.

 Beyond endpoint hardening, we offer Powerful Code Protection through Obfuscation

 Multiple Layered Techniques targeting Software Anti-Tampering
 Through the use of Dynamic White-Box for Application Crypto Protection, Critical Data
and Cryptography are protected in a dedicated obfuscated boundary
 With us, your business can process data in memory without directly revealing any of the
data or any secrets used to process that data.
 Additionally, you can conduct data transactions in a form that can only be used securely
by other processes, locally or remotely.

BROADCAST & MEDIA

Gain smart, augmented experiences, and beyond Clearly, digital has won, and everything is
going either Ethernet or wireless. The entire headend is now often distributed. This constitutes
the new paradigm of “Outside Compute Platform (OCP).” With OCP at whelm, the real
differentiator is Software, extending the S/W paradigm to ‘Entertainment within a Box.’
This puts the ‘broad’ into broadcasting like never before as there’s no limit to where content can
go. With a million competitors, the need is to do something unique and different, to conquer the
‘Sweet Spot essentially.’
Our Approach
At Claysol, we realize that the entire industry is undergoing major shifts: streaming services are
no longer just platforms for the consumption of films and TV programs; they are now game-
changers in the production and licensing of globally successful VOD and Direct Digital
platforms, in direct competition with the traditional TV and video industry.
The swiftly changing market landscape and ongoing diversification make it difficult to make
long-term predictions about the future. It’s time to shorten the planning horizon of three to five
years, based on influencers and drivers.
The result – emphasis on the fundamental changes owing to Digitalization, All-IP driven
infrastructures with iSCSi and Fiber-Optics becoming the new-standard, allowing for more
quantities of content delivery, without compromising quality.
Video-on-demand is gaining ground on a broad front, but traditional, linear television is still
relevant with deferred live, being substituted by catch-up. With the advent of ‘all (things)
digital’, provisioning of advanced, customizable, and proprietary services for Media &
Entertainment that offer value-addition to existing technology/already-deployed stacks, are the
way ahead.
Our key avenues of expertise in this rapidly evolving industry are
 ATV and Android: Custom/ATV/AOSP Launchers, including reusable Android
frameworks and Apps.
 Smart TV/Set-top-Box stacks, middleware, and Software/Apps.
 Customized Online Video Platforms, Content Management Systems and backend
Integrations.
 Solutions based on DVB/ATSC stacks for Streaming Media devices and Residential
gateways.
 One-stop integration for end-to-end media solutions and Custom network component
integration.
 Apps and Games based on streaming as well as support for real-time MMOGs,
 Certification Support, Testing, and Compliance for all platforms, technologies, and form-
factors.
Our portfolio of solutions span:
 Change in the definition of Services.
 Multi-Channel Video Programming Distributors (MVPD).
 Evolution of Video & Targeted Advertising.
 Support of Diverse Devices of any Form Factor.
  Custom Helper & Player SDKs, based on Native code alongside customizable skin
(theme) support.
 Convergence & Video Experience.
 Digital Forensics & Watermarking for Premium Content.
 Network as the enabler, not the limiter.
 Single, Unified experience across all devices and form factors.
 Augmented Intelligence & Learning, Design and personalization.
 Predictive & Behavioural analytics.
The end-game is often the difference between human-curated content, rather than automated
content, no matter how smart the recommendation.
That’s where the future lies, that of Augmented Intelligence, essentially training on scenes,
stages, and concepts, rather than word to word translation (like closed captioning) for a
streamlined and curated digital viewing experience.
In a continuously evolving industry, where the core value of content is to educate, entertain and
inform viewers, Claysol can help you develop solutions both from the top-down, and the bottom-
up that never fails to keep up with change.

EDGE COMPUTING & DIGITAL TRANSFORMATION

Edge computing is a network architecture with computation and data being processed at the edge
of the network or “at the device” rather than in the cloud. This proximity to data delivers
apparent benefits such as faster insights, improved response times, and better bandwidth
availability, resulting in immense operational cost benefits and considerably enhancing end-user
experience.

THE NEED FOR EDGE COMPUTING

Edge computing solutions are poised for explosive growth and innovation, driven by the need for
real-time insights and localized response.
The accelerated growth and increasing computing power of IoT devices today results in
unprecedented volumes of data. With the introduction of 5G Networks and an increased number
of connected devices, these data volumes will continue to grow phenomenally.
The current scale and complexity of data created by connected devices have outpaced network
and infrastructure capabilities. Routing all that device-generated data to a centralized data center
or the cloud causes bandwidth and latency problems.

LEVERAGING THE POTENTIAL OF THE EDGE

From connected vehicles to intelligent robots in our factories, the amount of data generated by
these devices is ever-increasing and has tremendous potential. Yet, most of this IoT data is
untapped or used at all in decision-making.
Edge computing harnesses the embedded intelligence & growing computing capability in today’s
devices to provide deep insights and predictive analysis in near-real-time. This increased
analytics capability in edge devices can power innovation to improve quality, influence
operational processes, and significantly enhance value for your customers and your business.
Because data does not traverse over a network to a cloud or data center to be processed, latency
is reduced significantly while considerably impacting network and cloud costs.

TRANSITIONING TO THE EDGE TECHNOLOGY & BENEFITS TO

CONSIDER
1. Edge computing helps you accelerate performance by analyzing data locally.
2. It unlocks the potential of vast untapped data that’s generated by connected devices.
Allows you to uncover new business opportunities, increases operational efficiency, and
significantly improve experiences for your customers.
3. Engage a trusted partner with extensive industry expertise. Find a partner with a proven
multi-cloud platform and a comprehensive portfolio of services designed to increase
scalability, accelerate performance and strengthen security in your edge deployments.
This process of transition is not without its challenges. An effective edge computing model
should address network security risks, management complexities, latency, and bandwidth
limitations. A viable model should help you:
 Manage workloads across all clouds and on any number of devices
 Deploy applications to all edge locations dependably and seamlessly
 Maintain agility and adapt to evolving needs
  Engage securely and with certainty

THE FUTURE OF EDGE COMPUTING FOR YOUR INDUSTRY

Edge Computing is opening a world of new revenue opportunities across most industries.
With Edge Computing, technology leaders across industries & organizations are transforming
legacy apps, building personalized customer experiences, using insights for faster actions, and
staying future-ready.
If you have any queries about Edge Computing and how it can transform your business do write
to me on
AI & ML TRANSFORMING THE OTT INDUSTRY
Artificial Intelligence excels where human effort is time-consuming and expensive. AI & ML
technologies can detect information and sense meaningful patterns with minimal supervision and
lightning speed.

TECHNOLOGY TRENDS IN THE OTT INDUSTRY

Technological capabilities are as important as the content itself for the OTT platforms in an
increasingly saturated and highly competitive industry.
We’re in the midst of a streaming and broadcasting revolution, with an ever-increasing number
and availability of over-the-top (OTT) platforms like Netflix, ZEE5, Hulu, Disney+ Hotstar, and
Prime Video. Bolstered by consumer needs and preferences during the lockdowns., Their growth
is not expected to lose steam any time soon. In fact, with data insights and technology
investments, innovation is well underway, as each platform looks to gain a competitive edge.
How will AI revolutionize OTT platforms?
As one of the most powerful technologies of the current times, artificial intelligence is finding
new applications in OTT workflows. Some of the most significant areas AI innovation is set to
transform the OTT experience are:

Content production
AI and ML make content production faster and a lot more efficient, reducing costs and time-to
market — essential in a world currently dominated by video consumption.
Every frame of every video in a platform’s content library contains metadata —including the
emotional state of the scene and the type of their actions. AI technologies can quickly extract
information from any content and generate detailed descriptions for each.
This wealth of well-arranged metadata from the content can be leveraged in several critical OTT
workflows, such as content discovery, orchestration, and post-processing.
Imagine having the ability to generate highlights and trailers from available footage
automatically.
An impressive and early example was delivered in 2016 when 20th Century Fox teamed up with
a tech giant to produce the world’s first “cognitive movie trailer” for its horror flick ‘Morgan.’
This comprised training an AI using captivating moments from other horror movies and trailers
to put together the new trailer in a way that most appeals to horror fans.
With some assistance, the AI engine completed this feat in just 24 hours — without AI
assistance, producing a movie trailer usually takes between ten and 30 days.
The ability of AI and ML to discover, learn and adapt has advanced tremendously. AI can learn
from error samples and speed up data processing to create new videos in real-time from content
libraries, perfectly optimized for release on each different OTT or social media platform, without
the need for any human assistance.
And it is all excellent news for audiences — since it will be simpler and faster for platforms to
produce new content, enabling them to create more and richer content.

Content Delivery & Hyper-Personalization

One of the most powerful impacts of Artificial Intelligence on the OTT industry is the ability to
tailor the service to every viewer’s individual choice and preferences to fuel hyper-personalized
content consumption.
A deep analysis of the viewing habits, actions, and content preferences within a platform and the
conditions in which they happen unfolds features such as user-driven content taxonomies and
genre definitions, emotional journey prediction, semantics-driven recommendations, and more.
This personalized offering can be expanded to the scale of the entire audience at a relatively low
cost and give OTT platforms a significant boost in terms of customer satisfaction, and
significantly reduce the churn rate while increasing the ARPU -average revenue per user.
In the current times, as OTT platforms look at gaining competitive advantage in what has
become an incredibly saturated market, AI and ML-based recommendation systems are not just
additional features but an absolute necessity.

Unifying OTT platforms and Social Media

Another emerging and obvious way AI is changing the OTT game is by blending platforms.
From Amazon to TikTok and Instagram to Disney, all types of social media and streaming
platforms are patenting AI-based inventions. This implies we could be seeing the start of such
platforms trying to combine applications and functionalities together.
Take YouTube, for example — it hasn’t just been a video viewing platform — instead, it
combines video editing, social network, message board, and a lot more.
There are also new contestants to the OTT space, thanks to developments in AI-based
technologies. New entrants are set to deliver “extraordinary Direct-to-Consumer fan experiences
at scale,” offering integrated ability to produce video, stream video, and engage audiences.
It is not the only model that could possibly succeed with an integrated approach — visualize how
audience from social media platforms, combined with the content production and streaming
capabilities of OTT platforms, could change the game completely.

Automated Content Compliance and Quality Control now made possible

AI could form a base for adaptable quality control (QC) and compliance frameworks. And will
automatically align your media content with multiple regulations, including technical content
parameters, regional age-sensitive content restrictions, privacy violation legislations, and other
rules.
An AI engine can quickly pick up on non-compliant elements (smoking, nudity, violence,
triggering events), flag videos, and live streams with regulatory notices in record time. And
append automated moderation to protect your audience and your brand.
Claysol supports the world’s leading Content Owners, Broadcasters, Stations, MVPDs, and OTT
players to stay ahead of their competition. Claysol is a leader in Video Compression and
Delivery Solutions with Market-Ready solutions that are cutting edge and integrate best-in-class
features from our OEM partners who are at the forefront of innovation in the OTT Industry.
Claysol offers AI and analytics for next-generation OTT experiences.
powerful recommendation engine leverages the latest ML/AI techniques to generate personalized
recommendations based on critical indicators identified throughout a viewer’s life cycle. Our rare
combination of experience and depth of understanding makes us an ideal go-to technology
partner.
While not complete in any way, these examples of AI & ML in the OTT Industry give you an
understanding of what the technology can deliver today to make the operations of a large-scale
OTT video platform more effective and profitable.
Chapter 2

Conceptual Background and Literature Review

Theoretical Background:
Although social media marketing is a well-researched topic, it has only been studied through
experimental and theoretical research; studies never precisely describe the benefits retailers gain
from this marketing tactic. In reviewing the rich plethora of multi-disciplinary literature, it is has
become clear that studies are focusing on describing what social media marketing is as well as
examining what factors affect consumer behavior relative to social networking. Despite the
initial progress made by researchers, development in this area of study has been limited.
Research needs to expand by providing a deeper understanding of the longterm promotional
gains retailers obtain from social media marketing. More formalized studies are also needed to
progress beyond theorized or predicted outcomes in order to gain knowledge of real life
applications. This review of literature touches upon the gaps that currently exist within social
media marketing research and points out the need for future studies to explore the benefits
gained by marketing on social networking sites, especially for small retailers.

Defining Social Media

To consider social media as a marketing tool a retailer must understand every aspect of it. Social
media cannot be understood without first defining a term that describes a new way in which end
users use the World Wide Web, a place where content is continuously altered by all operators in a
sharing and collaborative It is much more to do with what people are doing with the technology
than the technology itself, for rather than merely retrieving information, users are now creating
and consuming it, and hence adding value to the websites that permit them to do so” (Campbell
et al. 2011, 87). Web 2.0 has evolved from simple information retrieval to interactivity,
interoperability, and collaboration (Campbell et al. 2011).
Litrature review
1. Thackeray et al (2008) in their study suggest that SMM will allow the health
practitioners to establish a direct relationship with their clients, and such health
promotion planners need to put their creative best forward to integrate SMM within their
strategies to make full use of its potentials in marketing their products.
2. Frandsen et al (2013) investigated the viability of employing social media for appointing
a community sample of smokers for participating in clinical trials. They used both
traditional media (flyers, newspapers) and social media (Facebook) to recruit treatment
seeking smokers. The participant-samples were compared for their demographics,
smoking characteristics, and associated costs; they concluded that both forms of media
fared equally well, with a special mention on social media being more advantageous than
the traditional forms of recruitment.
3. Gupta et al (2013) in reviewing the literature on SMM in healthcare mention that fewer
studies explored the role of this media form in healthcare. They recognize social media to
be a boon when it comes to communicating issues related to public health in general and
in times of crisis, and declare it to be the most fitting option for making the general public
literate and aware of health-related concerns.
4. Abrahams (2012) research was focused on examining how social media such as
Facebook and YouTube are being used to promote the use of infant formula against those
promoting the use of breast milk. They identify 11 formula brands available in the US to
be present on social media. They identify some code violations that have remained
unmonitored in the process.
5. Mackey and Liang (2013) explore the darker side of unregulated SMM by posting fake
adverts on Facebook, Google+, Twitter, and Myspace on illicitly selling no prescription
drugs online over a period of 10 months. The results reveals that this direct-to-consumer
advertising strategy attracted a traffic of over 2500 visitors from all over the world with
no social media authorities questioning or doubting the presence of such illicit ads and
web links. Along a parallel plane.
6. Cvijikj and Michahelles (2011), capturing consumer feelings associated with a
brand/product is a key element for monitoring social media. Bruner (2011) look into what
a ‘like’ on a social media site really indicates. They question Facebook’s metric system
 and address its lack of ability to point at the site that redirects traffic to a fan page,
eventually leading to the likes for posts and pictures on that page.
7. Chan and Guillet (2011) use secondary data from 23 social media sites to investigate the
spread of SMM across 67 Hong Kong hotels. They make suggestions along the lines of
the importance of understanding SMM and its roles at different levels, involvement of the
hotel staff in managing SMM, opting for the right social media, generating content of
interest to the guests on such media, sustainable strategies, and quick access to the hotel’s
media page; all of these to be followed through for effective SMM.
8. Saravana Kumar and SuganthaLakshmi (2012) divide social media and its forms
across eight different categories to emphasize its utilization by different types of
businesses to promote their brands and interact with their customers to achieve maximum
exposure and visibility. They rank social media highly as an impactful marketing media.
9. Cambria et al (2012) offer an SMM tool in their study that uses artificial intelligence
and semantic techniques to capture and manage user opinions and sentiments over the
web. They propose for it to be useful for marketers as well as the users themselves for
effectively managing information on brands and products available via social media.
10. Li et al (2013) employ an integrated framework for examining the sentiments of Chinese
social media users. They use the elastic net model and support vector machine to
undertake two experimental studies. The ability to interpret offered by the elastic net is
revealed to be promising when it comes to sentiment analysis in social media.
11. Podobnik (2013) carries out a case study of premier league brands to analyze the
performance indicators of SMM via Facebook. The study proposes and tests varied
hypotheses, and concludes that these sport brands should invest dedicated efforts in
widening their fan base, whilst the managers of these brands should protect the brands
against any fraudulent activities pursued in the name of the brand by pretentious fans on
social media.
12. Vorvoreanu et al (2013) employ social media analytics via Twitter, Facebook, and blogs
using keyword and hashtag search for assessing the people perceptions of Indianapolis
hosting super bowl XLVI. They associate the credibility of social media for allowing a
real-time sentiment monitoring of the public, with social media faring higher than the
traditional media for successful marketing.
13. Hoffman and Fodor (2010) list and talk about the importance of many social metrics
across brand awareness and engagements that typically capture the brand-specific
behaviors (posts/tweets) on social media; they link the use of such social metrics with the
marketers becoming capable of putting desirable cost-effective strategies sufficient to
attract handsome returns on their investments.
14. Lugmayr (2012) discuss the general role of social media in advertising and promotion,
narrowing it down to its application as a financial product, particularly for share trading
in the stock exchange market. They place special emphasis on the timely distribution of
information being the remarkable quality of social media in comparison to the other
traditional forms.
15. Kumar and Sundaram (2012) evaluate and recommend regulated SMM where an
encouraging environment is created, where users feel motivated to share information on
businesses within their social networks. They suggest for this type of SMM to be fitting
where flexible marketing and higher returns on investments are desired.
16. Hensel and Dies (2010) bring to the fore the pluses and minuses of using social media.
They suggest for businesses and entrepreneurs to be fully informed by being up to date
with their presence over social media. They also suggest for businesses to be constantly
monitoring the same to learn from consumer feedback, and at the same time to ensure
that no third party is attempting to bring them defamation.
17. Carmichael and Cleave (2012) advertised on Facebook and monitored two
advertisements to capture the user-advert interaction and its effectiveness for small
businesses. For the amount a small business would invest in such social media
advertising, they found that this form of advertising could substantially improve the
visibility of such businesses and easily redirect consumer traffic to the advertised
business page.
18. Gu and Wang (2012) study the data from 100 enterprises to identify the problems that
arise from the use of microblogging for marketing. They use comment and forwarding
statistics for their analysis. They elaborate on the apparent flaw, whereby the enterprises
register in haste, but fail to attract substantial attention from their target users; they
conclude that SMM can produce potential results, provided there is sufficient customer
interaction, feedback, and efficient moderation of the content posted on social media.
Chapter 3

Statement of the problem

Research Gap:
Employing SMM and maintaining active social presence that is capable of drawing in constant
benefits for the entity/business being marketed is entirely a game of tact. Content communicated
to the audience may attract massive recognition by them at one instant, and may be abandoned
by them, the next. The SMM strategists have to consciously generate content of relevance that
appears interesting to the target audience, is appreciable, and true, to maintain a healthy and loyal
relationship with their audiences. Most of the 71 extracted studies were seen referring to
Facebook, Twitter, YouTube, and LinkedIn as the sites most often used to reach out to the
audience of choice. Given the people affinity towards these sites, they have turned out to become
the regulating hubs of web 2.0 through which the entire SMM operates.

1. Research Design
Social media has become a platform that is easily accessible to anyone with internet access.
Increased communication for organizations fosters brand awareness and often, improved
customer service. Additionally, social media serves as a relatively inexpensive platform for
organizations to implement marketing campaigns.
Some of the most recognized network marketing tools are Face book, My Space and LinkedIn.
Twitter became regular place for people who have newly entered the field of social network
marketing. The top three social media incidents an organization faced during the previous year
included employees sharing too much information in public forums, loss or exposure of
confidential information, and increased exposure to litigation.

2. Need for the study

Understanding the different needs that different social media sites satisfy has important
implications for managers hoping to engage in social media marketing. One of the challenges of
online advertisements is that consumers develop such a negative attitude toward the ads that they
avoid them whenever possible revealed that only 15% of consumers trust social media marketing
in the U.S., leading to dismal social marketing campaign outcomes. We argue that in order for
social media marketing to be effective, these efforts must be congruent and aligned with the
different motivations and needs of social media users. Next, we explore the four types of social
media and how to effectively align social media marketing efforts for each.

3. Objectives of the study

Social media campaigns should allow you to meet your marketing objectives reliably. Here are
four goals you can set as a social media marketer.
The purpose of this study is to understand the credibility of social media marketing. As it is
essential to look deeper into the psychological aspects that drives the minds of the people whom
the products are targeted towards. The companies need to be able to realize the possibilities,
leverage the opportunity and reserve the perceived value of consumers. It is also very essential to
understand the media vehicles that marketers are using, are they effective enough, if not then
why.

4. Scope of the study

There are a lot of scopes and matters to explore regarding social media marketing but finding out
the effectiveness we had few limitations. The limitations are discussed below:
 Non-Responsive Bias: When the respondents are not well responsive, they tend not to
answer the questionnaire being interested rather give answers which might of no use or
invalid. This is a very common limitation during any research as not respondents will be
good enough or fir with their answers, they would just fill up the survey just for the sake
of it. Therefore, answers from this kind of respondents are usually considered to be null
as they are of no use and can affect the results.
 Time: When there is shortage of time to find out the answers of the research we are
looking for. Time constraint can create chaotic result. If we don’t get sufficient time to
collect and analyze the data the research findings will not be fruitful. So, to avoid this a
proper sufficient time should have been given for any research to get the desired results.
 Intentional Falsification: When respondents intentionally answer the questions wrongly,
give wrong answers to the questions to make the research findings wasted. It is difficult
to ignore such limitations as we do not have any control over the answers of the
 respondents. So, we suggest the respondents should be chosen accordingly based on the
research topic

5. Limitations of the study

Social media – one of the buzz word in digital marketing. Today, businesses and marketers are
utilizing social media platforms to boost their marketing in this digital world. The shift from
traditional marketing to digital marketing can be seen clearly throughout the past decade. The
main focus of marketers is to get customers to their business. And the majority of customers are
only found on social media. According to data, more than half (52%) of companies say social
media has helped increase their revenue and sales and this number is expected to increase.
Chapter 4
Analysis and Interpretation of Data

1.Which social media platforms do you use regularly?

Social media platforms No of Response

Facebook 3
Facebook, Instagram 2
Facebook, Instagram, Twitter 1
Facebook, Instagram, YouTube 6
Facebook, Other (please specify) 3
Facebook, Twitter 2
Facebook, YouTube 4
Instagram 9
Instagram, Other (please specify) 10
Instagram, Twitter 5
Instagram, Twitter, YouTube 3
Instagram, YouTube 11
Instagram, YouTube, Other (please specify) 4
Twitter 6
Twitter, Other (please specify) 2
YouTube 10
YouTube, Other (please specify) 3
Other (please specify) 12
Grand Total 96
 social media platforms
12
11
12 10 10
9
10
8 6 6
5
6 4 4
3 3 3 3
4 2 2 2
1
2
0

The data reveals that Instagram is the most preferred social media platform among respondents,
with 9 exclusively using it and an additional 10 combining it with other platforms, while
YouTube closely follows with 10 exclusive users and 11 combined users. Facebook varies in
popularity, with 3 exclusive users and several combining it with Instagram, Twitter, or YouTube,
and Twitter is moderately popular with 6 users. Interestingly, "Other" platforms are mentioned by
12 respondents, indicating diverse social media choices. Instagram and YouTube appear to be a
popular combination, and the findings offer insights valuable for businesses and marketers
aiming to engage their target audience on social media.

2.How often do you post content on your preferred social media platforms?

Post content No of response

Daily 18
Weekly 20
Monthly 20
Rarely 31
Never 7
Grand Total 96
 Post content

35
31

30

25
20 20
18
20

15

10 7

0
Daily Weekly Monthly Rarely Never

The data demonstrates that the majority of respondents (31 individuals) engage in the activity
infrequently, labeled as "Rarely," while a significant portion have a balanced distribution
between performing it either "Weekly" or "Monthly," with 20 individuals in each category. A
smaller but consistent group of 18 respondents engage in the activity "Daily," and a minority of 7
individuals indicated they "Never" engage in it at all.

3.What type of content do you find most engaging on social media?

Engaging on social media No of Response

Text-based posts 17
Images and photos 21
Videos 12
Infographics 30
Live streams 16
Grand Total 96
 engaging on social media
30
30

25
21

20
17
16

15
12

10

0
Text-based posts Images and photos Videos Infographics Live streams

The data reveals that respondents have varying preferences for different content formats.
Infographics are the most popular choice, with 30 individuals favoring them, closely followed by
images and photos, preferred by 21 respondents. Text-based posts and live streams have
moderate appeal, chosen by 17 and 16 respondents respectively. Videos also have a significant
presence, with 12 respondents indicating a preference for them. These insights can help content
creators and marketers tailor their strategies to better align with audience preferences for
different content formats.

4.How important is the use of hashtags in improving social media visibility?

Use of Hashtags No of Response

Very Important 24
Important 17
Somewhat Important 15
Not Important 28
Don't Know 12
Grand Total 96
 USE OF HASTAGS

30 28

24
25

20 17
15
15 12

10

0
Very Important Important Somewhat Important Not Important Don't Know

The data reflects varying perceptions of the importance of a specific factor or item among
respondents. "Not Important" stands out as the most common response, with 28 individuals
indicating that they do not prioritize it. However, a substantial number also consider it either
"Very Important" (24 individuals) or "Important" (17 individuals), highlighting a significant
portion of respondents who attach some level of importance to it. A smaller group views it as
"Somewhat Important" (15 individuals), and 12 respondents expressed uncertainty with a "Don't
Know" response. These diverse perspectives emphasize the need for careful consideration when
assessing the factor or item's overall importance.

5.Do you think the timing of your posts affects their visibility? If yes, when do you usually post?

Timing of Posts No of Response

Morning 13
Afternoon 19
Evening 18
Late night 31
Don't know 15
Grand Total 96
 Timing of post

35
31

30

25

19
18
20
15
13
15

10

0
Morning Afternoon Evening Late night Don't know

The data shows that respondents have diverse preferences for the timing of a specific activity or
event. "Late night" is the most popular choice, with 31 individuals favoring it, suggesting a
significant preference for nighttime engagement. "Afternoon" and "Evening" are also popular
options, with 19 and 18 respondents respectively, indicating a balanced distribution between
these two time periods. "Morning" is less preferred, chosen by 13 respondents, while 15
individuals expressed uncertainty with a "Don't know" response, emphasizing the variety of
timing preferences among the surveyed group.

6.Which of the following factors do you believe influences social media visibility the most?

Factors Influences social media visibility No of Response

Content quality 13
Content quality, Audience engagement 4
Content quality, Audience engagement, Hashtags, Post
timing 1
Content quality, Hashtags 2
Content quality, Hashtags, Post timing 3
Content quality, Post timing 2
 Consistency 14
Consistency, Audience engagement 4
Consistency, Hashtags 3
Consistency, Hashtags, Post timing 1
Consistency, Post timing 3
Audience engagement 3
Audience engagement, Hashtags 3
Hashtags 24
Hashtags, Post timing 1
Post timing 15
Grand Total 96

Factors influences social media visibality

24
25
20 15
13 14
15
10
4 3 4 3 3 3 3
5 1 2 2 1 1
0

The data reflects a diverse range of factors that respondents consider important in their content
strategies. "Hashtags" are the most emphasized, with 24 respondents recognizing their
significance. "Content quality" is another priority for 13 respondents, followed by the importance
of "Consistency" (14 respondents) and "Post timing" (15 respondents). "Audience engagement"
is considered by 3 respondents, while some respondents combine multiple factors, such as
"Content quality, Audience engagement," and a comprehensive approach including "Content
quality, Audience engagement, Hashtags, Post timing." This diversity of strategies underscores
the multifaceted nature of effective content planning and can guide content creators and
marketers in aligning their strategies with their specific objectives and target audiences.

7.How often do you engage with your followers' comments and messages?

Engage with your followers No of Response

Always 13
Often 20
Sometimes 23
Rarely 26
Never 14
Grand Total 96
 engage with your followers

30
26

25 23

20
20

14
15 13

10

0
Always Often Sometimes Rarely Never

Respondents' frequency of engagement or participation in a certain activity varies, with a

majority indicating "Sometimes" (23 individuals) and substantial portions choosing "Often" (20
individuals) or "Rarely" (26 individuals), while fewer opt for "Always" (13 individuals) or
"Never" (14 individuals), suggesting a diverse range of participation levels.

8.Have you ever used paid advertising to boost your social media visibility?

Used paid Advertising No of Response

Yes 23
No 32
Maybe 41
Grand Total 96
 used paid advertising

45 41

40
32
35

30
23
25

20

15

10

0
Yes No Maybe

Respondents' responses indicate a spectrum of uncertainty regarding a certain matter, with

"Maybe" being the most common response (41 individuals), followed by "No" (32 individuals)
and "Yes" (23 individuals), reflecting a range of viewpoints among the surveyed group.

9.Which social media analytics tools do you use to track your visibility and engagement?

Media Analytics No of Response

Facebook Insights 15
Instagram Insights 27
Twitter Analytics 16
Google Analytics 23
Other 15
Grand Total 96
 media analytics

30 27

25 23

20
16
15 15
15

10

0
Facebook Insights Instagram Insights Twitter Analytics Google Analytics Other

Respondents' preferred tools for tracking and analyzing online data include Instagram Insights
(27 individuals) as the most favored, followed by Google Analytics (23 individuals), Twitter
Analytics (16 individuals), Facebook Insights (15 individuals), and "Other" tools (15
individuals), demonstrating a diversity of choices for data analysis in the surveyed group.

10. How important is user-generated content (content created by your followers) in enhancing
your visibility?

Enhancing your visibility No of Response

Very Important 31
Important 28
Somewhat Important 15
Not Important 10
Don't Know 12
Grand Total 96
 enhancing your visibility

35
31

30 28

25

20
15
15 12
10
10

0
Very Important Important Somewhat Important Not Important Don't Know

The data indicates that respondents assign varying levels of importance to a certain factor, with a
significant number considering it "Very Important" (31 individuals) and a substantial portion
regarding it as "Important" (28 individuals), while a smaller number find it "Somewhat
Important" (15 individuals) and a minority consider it "Not Important" (10 individuals).
Additionally, 12 respondents express uncertainty with a "Don't Know" response, showcasing a
range of perspectives within the surveyed group regarding the importance of the factor in
question.

11.How often do you use paid promotions or sponsored posts on social media?

How often do you use paid promotion No of Response

Frequently 19
Frequently, occasionally 7
Occasionally 19
Rarely 35
Never 16
Grand Total 96
 how often do you use paid promotion
35
35

30

25

19 19
20
16

15

10
7

0
Frequently Frequently, Occasionally Occasionally Rarely Never

The data reveals varying levels of frequency regarding a certain activity, with "Rarely" being the
most common response (35 individuals), followed by "Frequently" (19 individuals) and
"Occasionally" (19 individuals). Some respondents combine "Frequently, occasionally" (7
individuals), while others never engage in the activity (16 individuals). This data highlights a
diverse range of participation levels within the surveyed group, including both regular and
infrequent engagement.

12.How do you measure the success of your social media visibility efforts?

Success of social media visibility No of Response

Follower count 23
Likes and reactions 21
Comments and shares 31
 Other 21
Grand Total 96

success of social media visibility

35
31

30

23
25
21 21

20

15

10

0
Follower count Likes and reactions Comments and shares Other

The data illustrates the aspects respondents prioritize in evaluating online content, with
"Comments and shares" being the most emphasized (31 individuals), followed by "Follower
count" (23 individuals) and "Likes and reactions" (21 individuals). Additionally, a notable
number of respondents mention "Other" factors (21 individuals), indicating a diverse range of
criteria for content evaluation within the surveyed group

13.How satisfied are you with the overall services provided by Claysol Media Pvt Ltd?

How satisfied are you No of Response

Very Satisfied 23
Satisfied 18
Neutral 11
 Dissatisfied 33
Very Satisfied 23
Grand Total 96

how satisfied are you

33
35

30

23 23
25

18
20

15
11

10

0
Very Satisfied Satisfied Neutral Dissatisfied Very Satisfied

The data represents respondents' satisfaction levels, with a majority expressing dissatisfaction,
including "Dissatisfied" (33 individuals) and "Neutral" (11 individuals). While there are
individuals who are "Very Satisfied" (23 individuals) and "Satisfied" (18 individuals), the
prevalence of dissatisfaction suggests a significant portion of respondents are not content with
the subject of the survey

14.How long have you been a customer of Claysol Media Pvt Ltd?

How long have been a customer No of Response

Less than 6 months 13
6 months to 1 year 23
1 to 2 years 19
 2 to 5 years 26
More than 5 years 15
Grand Total 96

how long have been a customer

30
26

25 23

19
20

15
15 13

10

0
Less than 6 months 6 months to 1 year 1 to 2 years 2 to 5 years More than 5 years

The data reveals the distribution of respondents' experience or duration related to a particular
subject, with the largest group having "2 to 5 years" of experience (26 individuals). This is
followed by "6 months to 1 year" (23 individuals) and "1 to 2 years" (19 individuals), indicating
a relatively balanced distribution among these three categories. A smaller number of respondents
have "Less than 6 months" (13 individuals) of experience, while "More than 5 years" (15
individuals) represents another minority group within the surveyed population

15.How often do you engage with Claysol Media Pvt Ltd.’s products/services?

How do engage with service No of Response

Daily 12
Weekly 24
Monthly 24
 Rarely 25
Never 11
Grand Total 96

how do engage with service

25
24 24
25

20

15
12
11

10

0
Daily Weekly Monthly Rarely Never

The data reflects the frequency of a certain activity among respondents, with "Rarely" being the
most common response (25 individuals), followed by "Weekly" (24 individuals) and "Monthly"
(24 individuals), indicating a balanced distribution among these three categories. A smaller group
engages in the activity "Daily" (12 individuals), while "Never" (11 individuals) represents
another minority group within the surveyed population, suggesting a range of participation
levels.

16.What specific products/services of Claysol Media Pvt Ltd do you use?

What specific service do you use No of Response

 Advertising 15
Marketing campaigns 14
Social media management 13
Website design and development 11
Content creation 15
Other 28
Grand Total 96

what specific service do you use

28
30

25

20
15 14 15
13
15 11

10

0
g s t t n r
in gn en en tio he
rti
s
pa
i m pm ea Ot
ve m a ge lo cr
Ad ca an ve nt
g m de te
tin ia d Co
n
ke ed an
ar n
M lm si g
cia de
So e
si t
eb
W

The data presents respondents' preferences for services related to marketing and digital presence,
with a diverse range of choices. "Other" services (28 individuals) are the most commonly
mentioned, indicating a variety of specific preferences beyond the listed options. Additionally,
"Advertising" (15 individuals) and "Content creation" (15 individuals) are frequently sought-
after services. "Marketing campaigns" (14 individuals) and "Social media management" (13
individuals) are also in demand. "Website design and development" (11 individuals) has a
slightly lower preference but is still notable among respondents, highlighting the varied needs
within the surveyed group for digital and marketing services.

17.How responsive is Claysol Media Pvt Ltd to your inquiries and requests?
 How responsive is claysol media to your
inquiries No of Response
Very Responsive 22
Responsive 21
Neutral 15
Not Very Responsive 26
Not Responsive at All 12
Grand Total 96

how responsive is claysol media to your inquiries

30 26
22 21
25

20 15
12
15

10

0
l l
ive ive tra ive Al
ons ons e u ons at
sp sp N sp ive
y Re Re yR
e
ons
er er sp
V tV t Re
No No

The data represents respondents' assessments of responsiveness, with a range of opinions

expressed. A notable portion finds the subject "Not Very Responsive" (26 individuals) or "Not
Responsive at All" (12 individuals), indicating a significant level of dissatisfaction or perceived
lack of responsiveness. However, there are also individuals who regard it as "Very Responsive"
(22 individuals) or "Responsive" (21 individuals), suggesting that a substantial portion
acknowledges a degree of responsiveness. A "Neutral" response (15 individuals) signifies a
moderate stance, showcasing diverse viewpoints within the surveyed group regarding the
subject's level of responsiveness.

18.How would you rate the quality of the services provided by Claysol Media Pvt Ltd?
 Rate the quality of the
service No of Response
Excellent 17
Good 19
Average 14
Poor 36
Very Poor 10
Grand Total 96

rate the quality of the service

40
36

35

30

25

19
20 17
14
15
10
10

0
Excellent Good Average Poor Very Poor

The data reveals respondents' evaluations of a certain subject, with a notable portion expressing
dissatisfaction as "Poor" (36 individuals) or "Very Poor" (10 individuals), signifying a substantial
perceived lack of quality or satisfaction. Conversely, there are individuals who rate it as
"Excellent" (17 individuals) or "Good" (19 individuals), indicating a recognition of higher
quality or satisfaction. A smaller number consider it "Average" (14 individuals), highlighting
diverse opinions within the surveyed group regarding the subject's performance or quality.

19.How well does Claysol Media Pvt Ltd meet your specific business needs and objectives?

How does claysol media meet your No of Response

 business
Extremely Well 19
Well 26
Neutral 14
Not Well 27
Not at All 10
Grand Total 96

how does claysol media meet your business

40
36

35

30

25

19
20 17

14
15
10
10

0
Excellent Good Average Poor Very Poor

The data illustrates respondents' evaluations of a particular subject, with a significant number
expressing dissatisfaction, rating it as "Poor" (36 individuals) or "Very Poor" (10 individuals),
indicating a notable perceived lack of quality or satisfaction. Conversely, there are individuals
who view it positively, rating it as "Excellent" (17 individuals) or "Good" (19 individuals),
suggesting an acknowledgment of higher quality or satisfaction. A smaller group considers it
"Average" (14 individuals), reflecting a diversity of opinions within the surveyed group
regarding the subject's performance or quality.

20.Do you feel that Claysol Media Pvt Ltd values your feedback and input?
 Do you feel that claysol media values
your feedback No of Response
Strongly Agree 30
Agree 13
Neutral 17
Disagree 28
Maybe 8
Grand Total 96

claysol media values and feedback

30
30 28

25

20 17

15 13

10 8

0
Strongly Agree Agree Neutral Disagree Maybe

The data represents respondents' levels of agreement with a particular statement, showcasing
diverse opinions. A notable portion "Strongly Agree" (30 individuals) or "Agree" (13 individuals)
with the statement, indicating a substantial agreement among respondents. Conversely, there are
individuals who "Disagree" (28 individuals) with the statement, suggesting a significant level of
disagreement. Additionally, some respondents are uncertain, marking "Neutral" (17 individuals)
or "Maybe" (8 individuals) responses, highlighting a range of perspectives within the surveyed
group regarding the statement in question.
Different
Methods of
Social Media
Marketing
Social network marketing is
popularly called as Internet
marketing. Today you can find
many
ways for internet marketing.
Many people who enter this
online marketing are less
worried
because of its guaranteed
success. If you see in Internet
totally all types of products has
been
marketed online without much
effort. Internet attracts many
business people to promote their
business online. Social network
marketing is grown to such a
height that today many people
can't earn without it.
Some of the most recognized
network marketing tools are
Face book, My Space and
LinkedIn.
Twitter became regular place
for people who have newly
entered the field of social
network
marketing.
1. Blogging: When you
start Blogging or posting your
data about any product, you can
see less response from clients.
Later it will become big
business via blog. Websites and
blogs are most powerful tools
for social network marketing
when matched with other
networking tools. Blog is an
amazing tool which provides
many other facilities in
addition to just marketing your
business. It also helps you to
communicate with other
clients in case if you have any
problems.
2. Personal website or
blog: It is important to have
private website if you are a
freelancer. Your website will
help your clients to know about
you and it will make them
clear that you are a serious
freelance marketer and help to
make huge revenue via online
marketing.
3. Article selling: It is
also best and cheap internet
marketing method. It is a mode
of
advertising our trade just by
writing articles and attracting
endless number of users
across world. We usually sell
our articles to different article
database websites and
article directories. Today it
provided free business to many
advertisers and publishers
and they are really benefited
through their articles.
4. Email sending:
Electronic mail sending is the
best way to marketing. Collect
list of
email addresses through
portfolio websites and email
about your business to all
internet

Services
A Full Service Digital
Marketing & Creative Agency

● Website Designing
● Web Development
● Search Engine Optimization
● Online Advertising
● Social Media Marketing
● Campaign Creation
● Digital Strategy
● Content Creation
● Remarketing
● Creative Design
● Organic Marketing
● Paid Promotions
● Email Marketing
● Web Analytics
● PPC
● Content Marketing