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Opportunities Attractive Matrix

The Opportunities Attractive Matrix (OAM) is used to grade the attractiveness of business opportunities based on their market potential, financial feasibility, competitive advantage, and available entrepreneurial resources. Each of the four components are given a grade from 0 to 5 and make up 25% of the overall score, except for competitive advantage and entrepreneurial resources which together are 50%. Opportunities receive an overall rating of highest, high, moderate, low, or lowest potential based on their total OAM score. Market testing and research is then conducted on opportunities with the highest potential ratings.

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557 views24 pages

Opportunities Attractive Matrix

The Opportunities Attractive Matrix (OAM) is used to grade the attractiveness of business opportunities based on their market potential, financial feasibility, competitive advantage, and available entrepreneurial resources. Each of the four components are given a grade from 0 to 5 and make up 25% of the overall score, except for competitive advantage and entrepreneurial resources which together are 50%. Opportunities receive an overall rating of highest, high, moderate, low, or lowest potential based on their total OAM score. Market testing and research is then conducted on opportunities with the highest potential ratings.

Uploaded by

Marie
Copyright
© © All Rights Reserved
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Opportunities Attractive

Matrix (OAM)
Opportunities Attractive Matrix
(OAM)
• As its name suggests, it details the attractiveness of
an opportunity in terms of market potential, financial
feasibility, competitive advantage, and
entrepreneurial resources.
The components must be graded based
on the degree of its attractiveness as
follows:
• 4.51 – 5-00 – Highest Potential
• 3.51 – 4.50 – High Potential
• 2.51 – 2.50 – Moderate Potential
• 1.51 – 2.50 – Low Potential
• 0.00 – 1.50 –Lowest Potential
The four elements of OAM have
equal weights of 25% each.

• Market Potential – 25%


• Financial Feasibility – 25%
• Competitive Advantage and Entrepreneurial
Resources – 50%
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Testing the market and
market research will follow,
after accomplishing the OAM,
to assess the feasibility of the
chosen business opportunity.

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