SUMMER TRAINING PROJECT REPORT

On

“A STUDY ON DIGITAL EDUCATION IN INDIA

WITH REFERENCE TO BYJU'S IN LUCKNOW
CITY”

Towards partial fulfillment of

Master of Business Administration (MBA)
School of Management, Babu Banarasi Das University, Lucknow

SUBMITTED BY
ALOK SINGH
ROLL NO-1220672042
MBA IIIRD SEMESTER

Session 2023-2024
School of Management

Babu Banarasi Das University

Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India

i
CERTIFICATE

ii
 DECLARATION

I do hereby declare that all the work presented in the Summer Training Report

entitled “A STUDY ON DIGITAL EDUCATION IN INDIA WITH

REFERENCE TO BYJU'S IN LUCKNOW CITY” is carried out and being

submitted at the school of management for the award of Master of Business

Administration (MBA), is an authentic record of ALOK SINGH. The work is

carried out under the guidance of Mr. Saurabh Gupta Assistant Professor, School

of Management, BBD University, Lucknow. It hasn’t been submitted at any

other place for any other academic purpose.

ALOK SINGH

ROLL NO-1220672042

MBA IIIRD SEMESTER

iii
 ACKNOWLEDGEMENT

In order to accomplish a task, facts, situations and persons integrate together to form a

background. “Greatness lies in being grateful and not in being great.” This

research report is a result of contribution of distinct personalities whose guidance here

made my effort a producing one, as “no task is a single man’s effort”.

I would like to express my deep sense of gratitude to the respectable Company

Guide Mr. Utkarsh Dwivedi (HR Manager) distinguished personalities for their

precious suggestions and encouragement during the project. The experience which is

gained by me during this project is essential for me at this turning point of my career.

I would love to specific my deep feel of gratitude to the respectable Prof. Dr. Sushil

Pande (Dean) of School of Management from Babu Banarasi Das University,

Lucknow personalities for their precious suggestions and encouragement during the

project.

I want to give my sincere thanks as I am deeply indebted to MR. SAURABH GUPTA

Assistant Professor, School of Management, BBD University, Lucknow for His

guidance and support throughout our project. It is due to his efforts that my project has

gained its present stature. And I can never thank my family enough for all they have

done.

The experience which is gained by me during this project is essential for me at this turning

point of my career. Last but not least, it was the blessing of my Parent, brother&

friends for keeping me motivated throughout the research period their close attitude

and expressions of love and patience have been nothing short of incredible.

ALOK SINGH

ROLL NO-1220672042

MBA IIIRD SEMESTER

iv
 EXECUTIVE SUMMARY

The purpose of this comprehensive project is to enable us to study an industry in its

totality and appreciate the use of an integrated approach in understanding the

environmental issues and problems.

From the last few years, the technological advancement and increased users of

internet made everything’s easier for everyone. If you want to purchase anything you

will easily access Digital shopping sites and order product to get at your hand.

We all knew without education we are nothing so to get education we have many

options but mostly we follow traditional way of education from attending a regular

class. Whereas new way of getting education is Digital education/virtual education/E-

learning. The like shopping sites, internet also made easier to get education via

Digital. This is really made easy for those who want to work as well as study further.

In this project report we compared both Digital education and traditional way of

education. So, we can get idea which is more preferred by the society. To know their

perception and preference we constructed Digital questionnaire via Google form to

get faster fill up at their own convenience.

We prepared literature review, so we can get idea what past research has been carried

out for Digital education and what needs to improve on it. We also listed out top 10

international education organization sites as well as top 10 Indian Digital education

sites.

In our research we did global analysis of Digital education providers as well as Indian

scenario for education industry and how its growing day by day.

At the end we also give mention some finding and suggestions we got from

respondent while filling up questionnaire.

v
 TABLE OF CONTENT
Certificate ii
Declaration iii
Acknowledgement iv
Executive Summary vi
1. Introduction 1-27
2. Company Profile 28-56
3. Objectives of the study 57-58

4. Research Methodology 59-62

5. Limitations of the study 63-64
6. Data Analysis & Interpretation 65-78
7. Findings 79-81
8. Suggestions 82-84
9. Conclusion 85-87
10. Bibliography 88-91

11. Annexure 92-96

vi
INTRODUCTION

1
 INTRODUCTION

Digital education is a type of educational instruction that is delivered via the internet

to students using their home computers. During the last decade, Digital degrees and

courses have become popular alternative for a wide range of non-traditional students,

include those who want to continue working full-time or raising families. Most of the

time, Digital degree programs and courses are offered via the host school's Digital

learning platform, although some are delivered using alternative technologies.

Although there are subtle dissimilarities, the main difference between Digital and

traditional learning is the fact that Digital education liberates the student from the usual

trappings of on-campus degree programs — including driving to school, planning their

schedule around classes, and being physically present for each sequence of their

coursework. If this sounds drastic, it really isn't.

The truth is, the education methods and materials provided in Digital degree programs

are often the same as those provided for on-campus programs. According to Robert

Monroe, Director of the Digital Hybrid MBA at Carnegie Mellon University's Tepper

School of Business, the best Digital education programs actually mirror their on-

campus equivalent.3 Although Digital education is often similar to on-campus

instruction, it can be delivered in a number of ways. Distance learning is usually

offered using one of these methods, or a combination of them: 100% Digital Education

- Fully-Digital degrees are earned from the comfort of your own home with no required

visits to your college or university campus.

A BRIEF OVERVIEW:

Digital transformation of the country is underway and digital evolution of the economy

and society is possible only through digital education. The concept of digital learning is

2
not new and has existed in various forms for many years now, but when the COVID-19

pandemic suspended face-to-face teaching its significance increased manifold. Most

educational institutions are adopting digital education as a solution while traditional

classroom setup takes a back seat for some time due to the currently prevailing

pandemic. Digital education is being seen as an alternative to the traditional education

process of chalk and talk.

The emergence of the internet and ever-evolving technology has made learning

interactive, engaging, motivating, and handy. Education is not anymore limited to

textbooks and classrooms; it has become an amalgamation of technology, innovative

learning, and digital content. The internet has become far more affordable and

accessible and this shall lead to a greater confluence of digital and traditional teaching

methods. The government is actively involved in taking essential steps to come forward

with policies that will boost the digital education market in India. The efforts are being

made to uplift the standard of digital infrastructure pan India to help facilitate the

utilization of innovative educational tools. In near future, digital education like all other

sectors will witness noticeable amendments in the way educational institutions

function. A plethora of possibilities emerging out of digital education shall empower

the education system of the country.

Advantages of the Digital Education System:

Individualized Learning Experience: A major drawback of the traditional education

system is that many students experience a lack of interest when they are not able to

catch up with the rest of the class. The contemporary digital format allows teachers to

customize the study material based on an individual’s learning speed and ability. The

impact of educational programs is uplifting with the digitalization of the education

system.

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Students become Smarter: When exposed to new learning tools and technology

students develop effective self-directed learning skills. The digital education system

enables students to analyze what they need to know to be able to search and utilize

online resources. It plays a significant role in magnifying their efficiency, learning

ability, and productivity.

Unlimited Information: The world of the internet is vast and loaded with information,

most of which is freely accessible. The emergence of digital education has made it

possible for students to explore and use this treasure of knowledge. Earlier, students

would rely on limited sources of information, but now thanks to the growing popularity

of the digital education system, unavailability of the required information is no longer a

barrier in seeking knowledge.

Smart Classrooms: The chalk and talk method is now a thing of the past, and teachers

are making use of more tech-savvy methods to help students understand that learning

can be innovative and fun. The modern-day classrooms are equipped with a TV or a

projector which makes it is easy to shift from a regular classroom session to an

interactive digital session. This can make students pay more attention as they are

extensively acquainted with the digital world.

Digitally Updated: In a world that is ever-evolving in terms of technology, practices

and information can easily become outdated, as there is always something new

transpiring. Equipping students with updated information and other subject-related

topics is no longer a matter of choice, but a mandatory process. Students spend most of

their time on their phones and laptops, so they must be sound technology-wise.

High Engagement Learning: The traditional education system provides limited scope

for engagement as its forces at work include limited factors like textbooks, an

instructor, and hand-written notes, whereas the digitized education system offers a wide

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range of choices to learn from. The unlimited availability of resources makes every

session extremely innovative and engaging. The interactive and game-based learning

sessions gain higher engagement from students.

Ease of Sharing: The traditional education system would heavily rely on students

maintaining thick notebooks of hand-written notes containing information provided by

teachers in the classroom or acquired through extensive research in the library, but the

modern digital education system changes everything. Now preserving and sharing

information is just a click away which saves students a lot of time and physical labor.

Accountability in Students: The digital education system incorporates real-time

evaluation and system-generated performance reports which increases the transparency

of assessment. It enables students to analyze their performance and come up with

required solutions on their own. The digital education system brings students out of

their shells and makes them independent thinkers who know what to study, when to

study and how to study. They no longer remain dependent on their teachers and parents

to spoon-feed them with information.

To change not only what we learn, but also how we learn is the need of the hour. The

involvement of digital platforms, the virtual world, augmented reality, online libraries,

and webinars are the new chalk and board of our education system while search engines

have become the new library.

DIGITAL EDUCATION TYPES: -

 100% Digital Education - Fully-Digital degrees are earned from the comfort of

your own home with no required visits to your college or university campus.

 Hybrid Education - Hybrid education allows students to pursue a combination of

Digital and on-campus courses.

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 Digital Courses - While Digital courses may be part of a degree program, they can

also be taken on their own in order to master a certain subject or learn a specific

skill.

 MOOCs - MOOCs, or massive open Digital courses, are usually delivered in

lecture form to Digital "classrooms" with as many as 10,000 people.

 No matter which type — or types — of Digital education one chooses to pursue, the

options are typically plentiful. Where Digital education put down roots in just a

handful of college majors, it has since expanded to nearly every field and discipline

in academia, with very few exceptions. With that being said, certain fields lend

themselves to Digital learning for various reasons. Across the nation, the most

popular degree programs offered Digital include:

 Nursing

 Business Administration

 CriminalJustice

 Accounting

 Computer and Information Technology

 Early Childhood Education.

6
BENEFITS OF DIGITAL EDUCATION: -

The benefits that come with Digital learning depend a lot on the individual. While some

students simply enjoy the convenience of studying in their pajamas, others must choose

Digital education in order to stay home with their children. Still, the biggest perk that

comes with Digital degree programs has to do with location. Simply put, when you

pursue Digital education, you don't have to uproot your life to do it; you can just stay

home.

 "The primary benefit of a Digital program is flexibility," notes Monroe. "In a well-

designed Digital program, students are not limited to programs physically located

near their home."

 Staying home to pursue a degree can not only make earning a degree possible, but

also less time-consuming. For example, students who pursue Digital degrees may

not have to:

 Quit their jobs to attend school

 Commute to and from their college campus

 Plan their day around their course schedule

 Spend money on parking or babysitting

 At the same time, it allows them to study and take tests at a time and place that

works best for them, learn at their own pace, and transition through their courses

faster.

 Of course, nothing is perfect, and while there are many benefits, Digital education

does have one drawback — the lack of a personal connection.

 "The primary benefit of a campus-based program, compared to a Digital program, is

the opportunity it provides for personal interactions with your professors and your

7
 fellow students," says Monroe. "For many, learning is fundamentally a social

activity and these person-to-person interactions are a very important component of

their education."

 To lessen the impact, many Digital schools have begun offering a wide range of

services that connect students with their peers and instructors. Commonly, those

features include Digital message boards and chat rooms, video conferences, and

web-based forums.

OVERVIEW OF WORLD MARKET: -

The state of the eLearning market globally continues to shift, grow, and evolve. Thisis

illustrated by increasing budget allocations for eLearning programs, the growing

prevalence of eLearning in various geographic markets around the world, new trends in

emerging technologies and tools that support eLearning, and the swelling role of social

learning as a top learning and development (L&D) priority.

The size of the eLearning market was estimated to be over USD 165 Billion in 2015

and is likely to grow by 5% between 2017 and 2024, exceeding USD 240 Billion.

Factors such Factors such as the possibility of allocating a lower budget for eLearning

purposes (compared to traditional education methods,) together with increasing

flexibility

in learning are expected to drive industry growth.

The U.S. eLearning market is likely to be valued at over USD 27 billion by the end

of 2016, primarily as a result of the fact eLearning and related products and services

have significantly expanded across the region in recent years. Users have developed an

appreciation for the ease of access and improved effectiveness new animated, engaging,

interactive learning tools provide. Also, as the use of digital and mobile devices

becomes increasingly prevalent, the eLearning market is

8
expected to grow over the next years.

The adoption of eLearning tools by more and more both academic and

Non- academic sectors (especially corporate,) together with all the

above-mentioned factors, is expected to positively impact market size,

fuel the demand for eLearning services, and drive industry growth over the

coming years.

User experience across eLearning tools continues to undergo constant improvement,as

the service suppliers provide these educational tools through newest available

technologies and users are able to benefit from a visually engaging interface and a

media-driven learning experience. Further, these services are expected to boost

employee productivity, a large part of the reason many firms opt for eLearning

solutions over traditional learning methods.

At the same time, technology obsolescence and management turnover could become

the Achilles heel of a very dynamic and constantly evolving market segment. Vendor-

developer partnerships and the need for the need for highlydeveloped IT infrastructure

could pose a number of industry challenges over the 2017 to 2024-time range.

9
Technavio market research analysts have estimated the higher education segment to be

the largest market segment during the predicted period. The availability of a wide range

of low-cost PG courses digital will result in this segment’s impressive market share of

more than 65% by 2020.

According to Ambient Insight Research, the worldwide five-year compound annual

growth rate (CAGR) for self-paced eLearning is distinctly negative at -6.4%. This

means global revenues for this market segment are actually dropping steadily due to the

switch towards more effective knowledge transfer methodologies, Ambient Insight

asserts. Of the 122 countries tracked by Ambient Insight, only 15 show a positive (more

than 15%) growth rate for self-paced eLearning. E-Learning enables students separated

over a large geographical area and that have limited learning opportunities to have

access to tutoring and education on a wide range of subjects including healthcare,

engineering, and others. The major players provide a vast array of solutions that can be

customized according to the requirements of the user. This software can collect real-

time user data and use it to provide a better and immersive environment to the user.

Furthermore, these allow the student base to have flexibility in their learning schedule

as they do not bind the student to certain times and locations for access of these

solutions.

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OVERVIEW OF INDIAN MARKET: -

India, have taken initiatives to improve the literacy rates of the general population,

primarily in rural and semi-rural locations. For instance, the HRD Ministry of

Government of India has launched NPTEL, an eLearning initiative for courses in

engineering, science, and humanities streams.

According to industry experts, the future of education in India will depend on digital

courses. Currently half of the population is actually under 25 years of age and India is

expected to be facing a shortage of 250 million skilled workers by 2022.

As of 2015, India is already the second largest market for eLearning after the United

States. However, in terms of revenue India is ranked fourth by Ambient Insight in the

top seventeen eLearning buying countries in 2016. The sector is expected to reach

$1.29 billion by 2018, growing at 17% CAGR. (Trade & Investment Queensland)

This can be attributed to increasing regulatory initiatives such as government-funded

literacy development projects in small villages and rural areas. This measure is forecast

to drive the industry demand in the region.

Corporate training market is disproportionately small, with estimated spends of only 1-

2% of employee costs and a total outlay of less than $1 billion.

Given the inadequacies in India’s current education system that does not adequately

provide for vocational and employment-ready skills, a significant portion of

organizational training budgets, even at leading IT services companies, goes towards

entry-level skill building. Infosys, for example, hasvast resources and an entire campus

in Mysore, dedicated to training 25,000+ fresh recruits for 3-6 months every year.

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Even the government’s skilling initiatives are entirely focused on imparting

employability-related skills for millions of working-age youth. There is an ambitious

initiative underway to impart jobskills to 500 million people by 2022 under the Skill

India Mission.

India internet users are expected to reach 500 million by 2017, of which nearly 2/3rds

are expected to be on mobile. Mobile learning is going to have a massive impact on the

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training industry in India. According to Ambient Insight, by 2019 India will be the third

top-buying country for mobile learning.

The digital education market in India to grow at a tremendous CAGR of approximately

19% during the forecast period. With the introduction of many conducive government

policies, the market for digital education in India has a positive outlook until the end of

the forecast period. In a bid to extensively incorporate digital literacy in India, the

government is making policies related to technology adoption and digital education

delivery infrastructure. The Digital India Initiative is one of the key initiatives with a

long-term vision to provide quality and technologically aided education. This initiative

aims to bridge the digital divide by providing high quality and affordable broadband

services across the country. Moreover, this will facilitate the use and integration of

devices like smartphones and tablets, across the country. Furthermore, the National

Optical Fibre Network launched by the government in 2011 aims at building and

improving Internet infrastructure throughout the nation. Also, the government is

encouraging big companies like Qualcomm and Reliance to develop new technologies

in the education sector to change the face of the Indian education system.

In 2015, the digital higher education segment dominated this market and accounted for

close to 77% of the market share. The higher education market is changing dynamically

in terms of education technology, teaching methods, and hardware usage in classrooms.

An enormous demand for higher education comes from students who cannot afford

regular higher education programs. Therefore, the current skill gap in India and

immense competition in the job market is inspiring students to enrol for such courses,

and this is expected to spur the growth of this market segment.

In this market research, the analysts have estimated the content segment to be largest

product segment with a market share of more than 64% until the end of 2020. Content

13
is the most important element of digital education as it is the forms the base of the

syllabus and is the source of information for the students enrolled in digital courses.

With a significant rise in enrolment for digital courses, the demand for content

development will increase during the forecast period.

The digital education market in India is highly fragmented due to the presence of

several vendors offering varied products and services. With the extension of service

offerings, technological advancements, and an increase in mergers and acquisitions, the

competition will get more intense.

Key vendors in this market are –

 Educomp Solutions

 Everonn

 NIIT

 IGNOU

Other prominent vendors analysed in this market research report are Dexler, Edurite,

Embibe, HCL Infosystems, Learn NeXT, Meritnation, Netaji Subhas Open University,

Simplilearn, Sikkim Manipal University, and TCY Learning Solutions.

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MAJORDIGITAL EDUCATION INSTITUTES

WORLD MAJOR PLAYERS IN DIGITAL EDUCATION: -

1. COURSERA

Coursera officially launched in January 2012, and it was started by two Stanford

professors by Andrew Ng and Daphne Koller. With over 25 million students and

$146.1 million raised in funding, Coursera is the biggest MOOC/digital education

provider in the world. It has over 150 university partners from 29 countries and 2,000+

digital courses. Beyond single courses, Coursera offers its own credential, which is

known as a Specialization, and it also offers fully-digital Masters degrees. Coursera is

also expanding into B2B via its Coursera for Business product.

2. EDX

Founded by Harvard University and MIT in 2012, edx is a non-profit organization. It’s

the second largest MOOC provider in the world with over ten million students. It offers

over 1,500 courses and boasts more than 100+ university partners. Edx offers a number

of different types of certificates programs: micromasters (which offer a pathway to

credit), xseries, Professional Certificate, and Professional Education. Earlier this year,

15
edx got into the degree game with a new Digital Masters in Analytics degree from

Georgia Tech.

3. FUTURELEARN

futurelearn is a UK-based MOOC provider. It is wholly owned by Open University. It

was launched at the end of 2012 and now has more than six million registered users.

Futurelearn has over 100 partners creating courses on its platform. Seventy-one of those

partners are universities primarily located in Europe, but it also has a few universities in

other countries, including the United States, Australia, and South Korea. Futurelearn

offers its own credential program, which is known as futurelearn Programs. Last year it

also announced six completely digital post-grad degrees in partnership with Australia’s

Deakin University.

4. XUETANGX

Xuetangx is China’s first and biggest MOOC platform. It was founded in 2013 by the

Tsinghua University under the supervision of the China Ministry of Education

Research. It’s probably the fastest growing MOOC platform. When Class Central

interviewed xuetangx’s Chairman of the Board back in October 2016, the platform had

five million users. Now that number has14 crossed seven million registered users. Back

in October 2016, the platform had over 400 courses. It’s built upon a heavily

customized version of Open edX. XuetangX also has a cloud LMS product that is used

by universities across China, and which is currently used by 1.5 million Chinese

students.

5. UDACITY

Udacity is a tech unicorn, and it partners with technology companies to create

Nanodegrees that train students for a particular job. In recent times, it has launched an

AI Nanodegree with IBM Watson and a Self-Driving Car Engineer Nanodegree. The

16
co-creators of the latter include car companies like Mercedes Benz, BMW, and

McLaren. These Nanodegrees cost, and they can take a few months to complete.

Courses that are part of the Nanodegree are available for free, and Udacity currently has

close to 200 free digital courses. Udacity has also partnered with Georgia Tech to create

and launch a low cost, completely digital Masters in Computer Science degree. At this

moment there are more than 4,000 students enrolled in the Master’s program. Udacity

was founded by Stanford professor Sebastian Thrun, the man behind Google’s self-

driving car project. He is currently the president of Udacity and the CEO of a flying car

company called Kitty Hawk.

6. KADENZE

Kadenze is a MOOC platform that specializes in the field of creative and arts education.

It partners with some of the best art institutions and universities around the world to

launch digital courses. It was co-founded by Ajay Kapoor, a classically trained Indian

musician and computer scientist. He is Associate Dean for Research and Development

in Digital Arts at the California Institute of the Arts (CalArts). In October 2013 he

taught a course called “Introduction to Programming for Musicians and Digital Artists”

on Coursera. However, he soon realized that some of the things he wanted to do with

arts education were not possible with Coursera, so he created his own platform.

Kadenze has also launched its own certificate initiative, which is called Kadenze

Programs. The first course in the program is free, but the rest are not. Students can also

earn academic credit for many Kadenze courses/programs.

7. CANVAS NETWORK

Canvas Network might not have the big names, but they do have a number of free

digital courses taught by community colleges and other institutions around the world. I

have seen a few CanvasNetwork courses move over to big providers like Coursera.

17
Many of their courses still offer completely free certificates. Canvas Network is based

on the Canvas LMS, which was developed by Instructure.

8. STANDFORD LANGUITA

Stanford has been self-hosting courses for a long time now. It uses Open edX, the open

source version of edX.

9. MIRIADA X

Miríada X is a regional MOOC platform that has launched over 600 courses in Spanish

and Portuguese. These courses are created by its 100 university partners, which are

located in Spain, Argentina, Peru, Colombia, Mexico, Brazil, Chile, and other Spanish

and Portuguese speaking countries. With over three million students, it is one of the

largest MOOC platforms out there.

10. MEXICOX

MéxicoX is a MOOC platform funded by the Mexican government, and it has more

than 40 partners (universities and institutions from the Federal Public Administration).

It has over one million registered learners, 85% of whom are located in Mexico.

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INDIA’S MAJOR PLAYERS IN DIGITAL EDUCATION: -

1. SWAYAM

SWAYAM, short for “Study Webs of Active-learning for Young Aspiring Minds,” is

the official MOOC platform for India. Under SWAYAM, professors of centrally-

funded institutions in India such as Indian Institutes of Technology (IITs), Indian

Institutes of Management (IIMs), and central universities — will offer digital courses to

citizens of India. Currently, the SWAYAM platform hosts 350 free digital courses.

2. NPTEL

The National Programme on Technology Enhanced Learning (NPTEL) is a project

funded by the Ministry of Human Resource Development (MHRD) of India. It has been

putting video coursesdigital from the IITs (Indian Institutes of Technology) for a long

time now. In some sense, this is similar to MIT’s OCW. In fact, The NPTEL YouTube

channel gets twice the number of views that MIT OCW gets. After MOOCs became

popular, NPTEL also launched a separate MOOC-like platform on which it offers

hundreds of free digital courses, mostly in the field of engineering.

3. KHAN ACADEMY

khan Academy is a non-profit educational organization created by educator Salman

Khan with an aim of providing a free, world-class education for anyone, anywhere. It

produces short lectures via YouTube videos. All resources are free of cost to anyone

around the world and its videos are translated into 36 languages including English as

their main language. As of 2015, it has more than 5,000 courses. In 2012, the founder

of the Khan Academy was listed among the Time 100 Most Influential People.

Recently in 2015, it partnered with Disney & Pixar Animation Studios to launch Pixar

in a Box on Khan Academy. They also partnered with NASA, The Museum of Modern

Art, The California Academy of Sciences, and MIT to offer specialized content.

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4. TATA INTERACTIVE SYSTEMS

Tata Interactive (TIS) has 25 years of experience in custom learning solutions and is

one of the most reputed leaders as well in the same field. It is one of the top E-learning

companies in India to provide all kind of digital education at one place. With a team of

over 350 multi-disciplinary specialists, it has won 100 international awards and was

featured as the top 20 training outsourcing companies globally for the last 7 years.

5. ASK IITIANS

Aditya Singhal and Nishant Sinha of IIT Delhi founded askIITians, to cater primarily

to students of India and Middle East who are preparing for engineering entrance exams

like IIT-JEE or AIEEE. It is one of the parts of main digital tutoring and educational

website called Transweb Educational Services.

6. APNA COURSE

Apna Circle is an E-Learning platform that provides in-demand video courses delivered

by their top Instructors. All provided courses are targeted towards working

professionals who wants to enhance their skills to advance their career. It is a product

of Spearhead EduDigital Pvt Ltd. Itreceived the Start-up of the Year Award by Silicon

India in 2014 and is recognized as the best E- Learning Companies in India by the

World Education Congress in 2014. 

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7. BYJU’S

The Learning App is the common brand name for Think and Learn Private

Ltd., an Indian educational technology (EdTech) and digital tutoring firm founded in

2011 by Byju Raveendran at Bangalore. In March 2019, it was the world's most

valued EdTech company at $5.4 billion (Rs 38500 crore). Byju's has claimed on 27

May 2020 that they have gained Rs. 2,800cr revenue in FY20. Post the funding from

the above-mentioned investors, Byju’s valuation stood at $16.5 billion. In April 2021,

Byju’s had raised more than $1 billion from the investors led by Baron Capital Group,

Inc., Facebook co-founder Eduardo Saverin’s B Capital Group, and XN Exponent

Holding. The ed-tech startup raised more than $2.3 billion in equity financing and the

Company’s user base is over 80 million users, including 4.2 million annual paid

subscribers. The current revenue rate of Byju’s is $800 million and they expect to reach

a figure of $1 billion in the next 12-15 months. The ed-tech sector is growing rapidly

and is attracting big money from investors as lakhs of students have moved towards

online learning platforms. According to some experts, the implementation of the

recently announced National Education Policy will fuel the growth of the education

market in the country and there would be massive public spending. Byju’s is all set to

go public before April 2023. This article discusses the story of Byju’s journey to

becoming an ed-tech giant. 

8. EXTRAMARKS EDUCATION

Extramarks was founded in 2007 by Atul Kulshreshtha.

In November 2011, its 38.5% stake was acquired by Mukesh Ambani owned Infotel

Broadband and the investment was done through an affiliate company Reliance

Strategic Investments for an undisclosed amount.

21
In May 2017, the company launched the test preparation and coaching centres for

entrance examinations like Joint Entrance Examination – Advanced, Medical, and Pre

Foundation and has classroom coaching centers in Jaipur, Bhopal, Indore, Lucknow,

and Haldwani.

9. VEDANTU

Are you looking for digital personalised teaching website while sitting at home? If yes,

vedantu may be the right one to cater your needs. Founded in the year 2011 by Anand

Prakash, Vamsi Krishna, Pulkit Jain, and Saurabh Saxena, vedantu aims to provide

digital tech-based education to students of grade 6 to 12 coming from various

backgrounds. The unique feature about Vedantu is the option available with students to

choose from a number of teachers accessible. The company was launched in 2014.

The organization is run by IIT-Alumni Vamsi Krishna (Co-founder & CEO), Pulkit

Jain (Co-founder & Head of Product), Saurabh Saxena (co-founder) and Anand Prakash

(Co-founder & Head of Academics). Earlier, the teamm founded Lakshya, which was

acquired by MT Educare, (a subsidiary of Zee Learn) in the year 2012.

It primarily provides services to students from Grades 4 to 12 of  It uses a White Board

Audio Video Environment (WAVE) method for their 1-1 student teacher live sessions.

It provides test preparation courses for Indian Institute of Technology Joint Entrance

Examination (JEE) Foundation, National Talent Search Examination (NTSE), National

Eligibility cum Entrance Test (NEET) and Problem Solving Assessment (PSA).

In January 2022, the company joined Byju's, Simplilearn, Unacademy, and upGrad

became one of the founding members of IAMAI's India EdTech Consortium. In March

2022, it launched W.A.V.E 2.0, an interactive platform that aims to support Artificial

Intelligence/Machine Learning.

22
10.NAYI DISHA

Founded in the year 2012 by Kushal Bhagia and Kartik Aneja, alumni of BITS Pilani,

the company Nayi Disha engages the pre-schoolers in various learning models. They

make different involving educational applications for students all over the world. They

build educational games which can be played on the computer for pre-schoolers to

promote learning while playing using motion sense technology.

23
 INDUSTRY PROFILE

DUBLIN--(BUSINESS WIRE)--The "Digital Education Market in India 2019" report

has been added to ResearchAndMarkets.com's offering.

With the increasing adoption of the Internet and rise in awareness about e-learning, the

digital education industry is expected to witness promising growth during the forecast

period.

The digital education market in India was valued at INR 39 billion in 2018 and is

expected to reach INR 360.3 billion by 2024, expanding at a CAGR of ~43.85% during

the 2019-2024 period. Ease of learning, flexibility, and a wide range of study materials

have influenced the overall growth of the industry. However, the lack of formal

recognition and accreditation, and abundance of freely available content presents a

critical threat to the growth of the sector. The industry is moving towards the adoption

of innovative technologies like Artificial intelligence (AI) and machine learning (ML),

Big Data Analytics, Blockchain and others to improve the learning experience.

24
SEGMENT INSIGHTS

The digital education market is segmented into primary and secondary supplemental

education, test preparation, reskilling and certification, higher education language, and

casual learning. The digital primary and secondary supplemental education segment

were valued at INR 11.99 Bn in 2018 and is expected to reach INR 123.65 Bn by 2024,

expanding at a CAGR of ~46.48% during the 2019-2024 period. The change in

consumer behaviour towards detailed learning and surge in demand from tier II and tier

III cities are driving the growth of this segment.

The digital test preparation market is expected to reach INR 94.75 Bn by 2024,

expanding at a CAGR of ~50.84% during the 2019-2024 period. This segment is

expected to be the fastest-growing segment in the digital education market, owing to

growth in career-focused population, enhanced Internet infrastructure and increased

penetration of digital payment methods.

The digital reskilling and certification market is expected to reach INR 93.81 Bn by

2024, expanding at a CAGR of ~36.95% during the 2019-2024 period. The growing

business landscape has widened the skill gap among employees, which is why the

demand for reskilling courses is picking up. The digital higher education market was

valued at INR 5.01 Bn in 2018 and is expected to reach INR 40.63 Bn by 2024,

expanding at a CAGR of ~40.74% during the 2019-2024 period. The conventional

education system is insufficient for the growing population, and therefore students are

switching to digital higher education courses.

25
KEY MARKET TRENDS

Gamification is one of the most prevalent trends among digital education providers to

encourage learning through immersive experiences. Simulation of concepts, level

advancement badges and incentive-based learning are driving user engagement on

digital education platforms. Digital learning players, nowadays, are continuously

competing to offer differentiated products to the target audience, mostly by offering

value-added services with regular courses. Value-added services like internships, live

projects, group discussions, and career counselling sessions, offered along with regular

courses enhance users' experiences.

COMPETITION ANALYSIS

The Indian digital education market is highly fragmented with around 3,500 EdTech

start-ups operating in the country. Many foreign players are entering the Indian digital

education industry. BYJU's, Udemy, Coursera and Duolingo are a few prominent

players in the industry, catering to the requirements of different target audiences.

The Indian education system is often the subject of debate over outdated curriculum,

rote learning, cost of education, quality of teachers and lack of infrastructure. On the

positive side, our country boasts of world-class institutes such as Indian Institute of

Management (IIM), Indian institute of Technology (IIT), All India Institute of Medical

Sciences (AIIMS) and Jawaharlal Nehru University (JNU). We are also one of the

largest and oldest education systems in the world. The formal education in India still

constitutes of traditional model or the brick-and-mortar classes. Students have to attend

schools and colleges to complete their education. While the conventional model is the

commonly accepted mode of formal education across the world, the education

fraternity is opening up to digital education or e-learning as it is also referred otherwise.

Everything is going digital. And, so is education.

26
COMPANY
PROFILE

27
 COMPANY PROFILE

BYJU'S

Byju's (stylised all caps) is an Indian multinational educational technology company,

headquartered in Bangalore. It was founded in 2011 by ByjuRaveendran and

DivyaGokulnath. As of March 2022, Byju's is valued at US$22 billion and company

claims to have over 115 million registered students.

BYJU'S

Type Private

Edtech
Industry

Founded 2021; years ago

Founders ByjuRaveendran
DivyaGokulnath
Headquarters Bengaluru, Karnataka
, 
India
Area served Worldwide
Key people ByjuRaveendran
(CEO)
DivyaGokulnath
(Director)
Products BYJU’S - The Learning App

Revenue 2,800 crore (US$350 million) (FY 2023)

28
 Subsidiaries Osmo
TutorVista (Rebranded as iRobot Tutor TV STEM)
HashLearn
WhiteHat Jr
LabInApp
Scholr
Aakash Institute
Toppr
Whodat
Tynker
Epic!
Great Learning
Superset
GradeUp (Rebranded as Byju's Exam Prep)
GeoGebra

Website www.byjus.com

HISTORY

Byju's app was developed by Think and Learn Pvt. Ltd, a company which was

established by ByjuRaveendran, DivyaGokulnath and a group of students in 2011.

Byju, an engineer by profession was coaching students in mathematics since 2006. In

initial days the company focused on offering online video-based learning programs for

the K-12 segment and for competitive exams. In 2012, the firm entered Deloitte

Technology Fast 50 India and Deloitte Technology Fast 500 Asia Pacific ratings and

has been present there ever since. In August 2015, the firm launched Byju's: The

Learning App. In 2017, they launched Byju's Math App for kids and Byju's Parent

Connect app. By 2018, it had 15 million users out of which 900,000 were paid users at

that time. In the same year, Byju's became India’s first edtech unicorn. By 2019, 60%

of BYJU’S students were from non-metros and rural cities. In January 2022, the

company joined Simplilearn, Unacademy, upGrad, PrepInsta Prime and Vedantu to

become one of the founding members of IAMAI's India EdTech Consortium. In March

29
2022, it signed a contract with Qatar Investment Authority to establish a new edtech

company and a R&D centre in Doha. In August 2022, Bloomberg News reported that

the Ministry of Corporate Affairs sent a letter to Byju's asking them to explain the non-

filing of its audited financials for the year ending March 2021. Having missed the

deadline by over 17 months, Byju's reasoned the delay was due to the challenge of

consolidating the accounts of its acquisitions during that year. In spite of the delay,

Deloitte gave the company a clean audit.

PRODUCTS AND SERVICES

Byju's is an education tutoring app that runs on a freemium model, with free access to

content limited for 15 days after the registration. It was launched in August 2015,

offering educational content for students from classes 4 to 12 and in 2019 an early

learning program has started for classes 1 to 3. It also trains students for examinations

in India such as IIT-JEE, NEET, CAT, IAS, and international examinations such as

GRE and GMAT. Academic subjects and concepts are explained with 12-20 minute

digital animation videos and through which students learn in a self-paced mode.Byju's

reports to have 40 million users overall, 3 million annual paid subscribers and an annual

retention rate of about 85%. In 2019, the company announced that it would launch its

app in regional Indian languages. It also planned to launch an international version of

the app for English-speaking students in other countries. And to cater students of

kindergarten, Byju's launched new programs in its Early Learn App. In April 2021, the

company also announced the launch of "Byju's Future School" to be led by WhiteHat Jr

Founder Karan Bajaj. The Future School aims to cross the bridge from passive to active

learning with an interactive learning platform blended with coding and other subjects

like Math, Science, English, Music and Fine arts through storytelling. Byju's will

launch the Future School in the United States, United Kingdom, Australia, Brazil,

30
Indonesia and Mexico in May.The company is focusing on adopting a hybrid model of

teaching and learning by launching 500 tuition centers across 200 cities in India. As of

February 2022, 80 centers are already launched.

HISTORY OF BYJU’S

Raveendran Byju was working overseas in a UK-based shipping firm.

When he came back to India for his holidays, he helped some of his friends to pass the

common aptitude entrance exam.

Byju gained confidence in his methods by seeing his fellow mates score well in their

exams. His friends were also able to convince him to begin teaching online to help

other students trying to clear different exams.

He then began getting requests from some friends of his friends to teach them as he was

a wizard and very efficient in teaching practices. Byju was considered as a mentor by

all his acquaintances. It inspired him to do more good deeds for society with his

education services.

In 2009, Byju’s started putting up videos of these lectures using V-SAT. These videos

reached more than 45 cities across the country. In no time, Byju received more than

1200 requests from students for online coaching.

It made him reach out to a wider audience. He then understood the need for enhanced

learning to help students gain conceptual abilities.

That is why he decided to train the students to bridge the gap between what they have

learned and what they need to apply. Due to the massive popularity and attention

gained by Byju’s Classes, he then decided to quit his job and become a full-time tutor.

31
Launch of Byju’s- The Learning App- Establishment of Byju’s Business Model

Byju’s continued teaching students, and then, he came across a novel and brilliant idea

of delivering his lectures and other teaching material in the online form. Teaching

online was the most convenient medium for Byju to make his services available for

those in need.

The app was first launched in 2015. It garnered a massive response from the students

with more than 5.5 million downloads in just one year. Children with an

enormous demand for online coaching looked at BYJU’s as the solution for their

problem.

The renewal rate of the subscription is as high as 90%. Also, it has been observed

through the statistics that the subscribed students spend more than an hour on the app

every day.

The Byju’s app became the most valuable Ed-Tech company of all time with a net

worth of 5.4 Billion Dollars.

Goals and Vision of Raveendran Byju

Mr. Raveendran Byju was always clear about what he wanted to achieve in the field of

teaching and education. He wanted to make the process more holistic by sharing his

32
experiences, connecting with the students, and helping them practice and apply their

concepts.

There were gaps and breaches in the education systems and took a toll on the learning

of the students. Hence, his primary goal was to remove these gaps and fill the void with

more education and enhancing teaching material.

The platform of Byju’s is as unbiased as it could get. This app does not just focus on

the bright and brilliant students. Instead, it tries to motivate those who are not inclined

towards studies. Byju’s has always strived to improve conceptual understanding of

subjects by teaching students right from the basics.

The teaching material provided is aimed at removing the monotonous schedule of

school teaching. The same practice as live teaching is often tedious for students

studying online.

They are not just textual chapters; there are some quizzes, games, and interesting

exercises. These reading materials help keep the students focused and interested

without compromising the learning aspect.

33
Challenges for Byju’s Business Model

The early times of business were not too easy. Some factors posed a threat to the

prosperity of Byju’s.

In 2015, there were many apps and platforms which worked in the same domain. They

were competitors to Byju’s. Byju’s has always been confident about the quality of

service provided on their platform and never hesitated to fight back.

But, Raveendran Byju knew that his material and presentation had the potential of

affecting millions and gaining their attention.  He also launched a freemium based

model where some content dealing with basics was made available to all for free.

This made students understand the quality of teaching provided by Byju’s.

As a result, Byju’s started enrolling a higher number of students for their premium

teaching services. This helped them gain further funding to expand

its operations internationally.

34
REASONS FOR THE SUCCESS OF BYJU’S BUSINESS MODEL

The success of Byju’s can be attributed to various factors like the quality of the

teaching material and the way of presenting it. But the main element that drove Byju’s

success is the connection that is built with its students.

To the students, Byju’s was more than just a platform for studying. Students viewed

Byju’s like their most enjoyable method of learning and growing. Students have

developed a liking for the video lectures on this app.

Byju’s also produced teaching content in different captivating formats such as quizzes,

live-action, and animation-based learning.

Byju’s understood the need to create videos in different languages to expand its

consumer base in India. They also wanted more students to be able to use their platform

to gain knowledge. At present, the app offers videos in Hindi and English languages.

However, they are working on creating content in regional languages as well.

The app provides personalization of the teaching material for every student. It gives

them a specific pattern of training, which is exclusive to them. It takes the aptitude and

grasping power details of the students and then curates the content for that student

accordingly.

This kind of learning has helped students prepare for their examinations and help

students give themselves a profound revision.

Byju’s- The Learning App came up with two other manifestations in 2017, viz. Byju’s-

Math App and Byju’s- Parent Connect App. The Parent Connect App helps the parents

keep track of their kids’ learning and progress.

35
HOW DOES BYJU’S MAKE MONEY?

The business model of Byju’s can be called freemium. It means that some of the

content is available for free, whereas the advanced content requires a subscription. This

method attracts many students. Once they get to know how good the app and the

content are, they automatically feel the need for subscribing to the paid services.

A freemium bases business model is similar to the concept of Sample Sales. Students

are allowed to see a sample video or a basic video. If they like the video, they can

purchase all videos in bulk, i.e., a subscription.

In the fiscal year of 2018, Byju’s earned Rs. Four hundred ninety crores, and in the

fiscal year of 2019, it earned Rs. One thousand three hundred forty-one crores as the

revenue.

Due to the coronavirus, the entire education system has shifted its process online.

Most companies beginning to launch their Education technology platform are now

facing the monopoly of Byju’s Classes. In India, Byju’s has become the most sought-

after platform for students during this pandemic. This has increased Byju’s growth

estimates to over 200% in 2020.

Byju’s revenue structure is primarily based on Subscription fees. However, Byju has

launched new products like Byju’s Online Tutoring and other learning programs

to boost revenue growth this year.

International Expansion of Byju’s Business Model

Byju’s is currently a part of the Indian markets and the Middle-East. In this fiscal year,

it plans to be a part of the European, American, African, and other Commonwealth

markets.

Byju acquired OSMO, a US Based education game creator in 2019 for 120 Million

Dollars. By making this investment, Byju’s aims at beginning its journey in the

36
American market using OSMO’s existing customer base and resources. However,

Byju’s is currently set to complete its accent modification program for its US students.

In addition to this, Byju’s has currently collaborated with Disney for the promotion and

expansion of its services aimed at the kids of 6-8 years. In this deal, Byju pays for

acquiring licenses of several Disney characters to use them for teaching Mathematics

and Science to young students.

While this investment may merely look like an investment in cartoons, it has helped

expand the customer base for Byju, adding thousands of young children to their list.

FINAL THOUGHTS!

Byju’s has transformed the market for apps and services in the field of education. It has

brought about a revolution in educational schemes and teaching methods.

The business model of Byju’s is brilliant and extremely profitable. This business model

has helped Byju’s transform in-to a company worth 3000 Crore Rupees today.

This business model is ideal for companies who are planning to grow their education

business online. Byju’s has successfully changed the definition of online tutoring. It has

made the lives of teachers and students simpler by providing the most valuable

resourceful in the most viable manner. Byju’s is an inspiration for Online Ed-tech start-

ups today.

37
COMPETITORS OF BYJU’S

38
TOPPER

Topper develops a test preparation platform designed to support students preparing for

various entrance exams in India. It offers learning programs and focuses on school

curriculum and test preparation for engineering and medical entrance exams. The

Company's digital platform gives access to comprehensive practice and test package

which helps students to prepare for IIT JEE, PMT, school boards, and other competitive

exams in India.

Below is the comparison of the starting price and payment method

of topper and Byju’s. You can purchase topper with Per Month payment plan.

Information related to the payment plans of Byju’s is unavailable. Topper provides a

free trial whereas, Byju’s does not provide a free trial. Founded in 2007, Topper

Learning is part of Greycells 18 Media Ltd, which is the Edtech arm of Network 18.

We are a premier K-12 content, delivery & assessment service provider across

Broadcast (Topper TV) and Digital platforms (www.topperlearning.com). Topper

Learning is synonymous with innovation and our product offerings resonate that. We

seamlessly veer across the edtech and e-learning landscape, all in the pursuit to stay

relevant and provide the best in education. With 24x7 accessibility and personalized

solutions, Topper Learning is a one-stop-shop for the student and teacher community.

Our decoding of the ‘E’ of e-learning is ‘Everything, Everyone, Engaging and Easy’.”

Our endeavor is to provide access to quality education, create opportunities, empower

minds and be a partner in their journey towards a career. As we continue our journey of

providing the best in education coupled with technological innovation, we aim to

contribute to the society at large and make a difference.

39
WEBSITE

https://www.topperlearning.com/ 

INDUSTRIES

E-Learning Providers

COMPANY SIZE

51-200 employees

HEADQUARTERS

Mumbai, Maharashtra

TYPE

Educational Institution

FOUNDED

2007

SPECIALTIES

The Internet of Education, Cutting edge content & delivery, Artificial Intelligence:

Personalized Virtual Tutoring, Trend analysis & Forecasting for exam prep, and

Innovation and Research

VEDANTU

Vedantu is India's leading Digital tutoring company which enables students to learn

LIVE with some of India's best-curated teachers. Vedantu`s USP is its quality of

teachers. It has some 500+ teachers who have taught more than 1 Million hours to

40,000+ students spread across 1000+ cities from 30+ countries. Vedantu is founded by

IITian friends who have been teachers themselves with over 13 years of teaching

experience and having taught over 10,000 students.

40
Vedantu’sdigital tutoring platform enables LIVE interactive learning between a teacher

and a student. It offers individual and group classes. On Vedantu a teacher is able to

give personalized teaching using two-way audio, video and whiteboarding tools where

both teacher and student are able to see, hear, write and interact in real-time. Imagine it

like 'Skype' custom made for education. Vedantu caters to 6th grade to 12th grade and

prepares for school boards, competitive examinations and has co-curricular courses as

well.

Unlike Byju’s which is essentially selling pre-recorded sessions, Vedantu has

implemented the entire social structure involving a student and teacher onto their

platform by simply putting it digital. Vedantu offers courses from classes 6-12 for

students from CBSE and ICSE.

WEBSITE

http://www.vedantu.com/ 

INDUSTRIES

E-Learning Providers

COMPANY SIZE

5001-10,000 employees

HEADQUARTERS

Bengaluru, Karnataka

TYPE

Privately Held

FOUNDED

2011

41
SPECIALTIES

Online Learning, LIVE Online Tutoring, Online Tuitions, Blended Learning,

Marketplace of Tutors, Personalized LIVE One to One Tutoring, Online Teaching

Jobs, and Teacher Recruitment & Vacancies

UNACADEMY

Classroom education in India has stifled many brilliant minds. With Unacademy,

India's largest education platform, we are changing that. In a span of 6 months, over

300,000 students have benefited from over 2,400 digital lessons and specialised courses

on cracking various competitive examinations, on our platform. We have on board

some of the top educators in the country, including Kiran Bedi, India's first woman IPS

officer and now the Governor of Pondicherry. With over 2 million views every month,

we are touching the lives of people in the remotest corners of the country. Our success

stories include thousands of students who have cracked toughest of examinations,

improved their ability to speak and write better and increase their knowledge. Our

vision is to partner with the brightest minds and have courses on every possible topic in

multiple languages so the whole world can benefit from these courses. India is home to

19% of the world's youth and we are empowering them to take on the world in a

manner that classrooms will never do.

WEBSITE

http://unacademy.com 

INDUSTRIES

E-Learning Providers

COMPANY SIZE

5001-10,000 employees

42
HEADQUARTERS

Bangalore, Karnataka

FOUNDED

2015

SPECIALTIES

E-learning, Test Preparation, Edtech, Online learning, Education, Startup, and Live

learning

KHAN ACADEMY

Khan Academy offers practice exercises, instructional videos, and a personalized

learning dashboard that empower learners to study at their own pace in and outside of

the classroom. We tackle math, science, computing, history, art history, economics, and

more, including K-14 and test preparation (SAT, Praxis, LSAT) content. We focus on

skill mastery to help learners establish strong foundations, so there's no limit to what

they can learn next!

You cannot compare Apple with Oranges. Khan academyhas a very generalised

course structure, and also has a lot of foreign appeal in its content quality,

whereas Byju’s feels a lot desi. ... Khan academy is a non- profit organisation,

whereas Byju’s is a for profit organisation.

WEBSITE

https://www.khanacademy.org/ 

INDUSTRIES

E-Learning Providers

COMPANY SIZE

51-200 employees

43
HEADQUARTERS

Palo Alto, CA

TYPE

Nonprofit

44
HISTORY

45
BYJU RAVEENDRAN AND HIS STORY

Born into a family of teachers in Azhikode, a small village in Southern India,

Byju Raveendran is a teacher by choice, an engineer by training, and an

entrepreneur by accident. Today, he and his team of educators and innovators

are building one of the world’s largest ed-tech companies, helping over 100

million students fall in love with learning.

Byju started with a vision to make quality content and teachers accessible to

students anywhere, and along the way, build a community of active self-

learners. Stemming from his much-loved offline classes that packed stadiums,

Byju founded Think & Learn Pvt. Ltd in 2011, offering learning programs

with a unique blend of technology, content, and pedagogy.

46
BYJU’S THE LEARNING APP

With the launch of his company’s flagship product, BYJU’S - The Learning

App, the company saw two million downloads within three months of its roll

out, further transforming the way students learn. With a holistic approach

towards education, the app makes learning interactive, adaptive, and

personalized through its animated videos, games, quizzes, and more.

Celebrating every type of learner, BYJU’S programs use technology to adapt

to the needs of each student’s style and pace. Engagement is at the core of

every experience to drive improved cognition, understanding, and learning

outcomes.

BYJU’S mission to create new-age, global learning tools is seated at the cross

section of technology, interactive content and personalized learning

methodologies. The company’s acquisition of Osmo, WhiteHat Jr, Epic and

others has further diversified the fields of study and reach.

47
THE JOURNEY

BYJU’S was founded in 2011 as Think and Learn Pvt. Ltd by teacher and

engineer Byju Raveendran. Based in Bangalore, India, with offices in Palo

Alto, CA, the company quickly grew into one of the world’s largest ed-tech

companies and one of the top 5 most-valued private internet companies in

India.

Its flagship product, BYJU’S - The Learning App, was launched in India in

2015 and now reaches more than 100 million registered students around the

world, with 6.5 million annual paying subscribers. Students spend on average

71 minutes a day learning from educational content on the platform.

In 2019, the Disney.BYJU’S Early Learn App was launched in India to offer

personalized, interactive programs for young learners.

48
Most recently, BYJU’S has introduced their first suite of products in North

America for grades Pre-K to 3rd, BYJU’S Learning App and BYJU’S Magic

Workbooks featuring Disney.

BYJU’S currently employs more than 10,000 people worldwide, including a

content and research team of 2,500+ highly qualified educators and learning

science experts who research and develop the curriculum.

49
VISION
AND
MISSION

50
Byju's Mission Statement

Our aim is to become one of the most preferred education technology

platforms across the globe.

Byju's Vision Statement

We believe in the power of one-to-one learning that addresses every child's

learning needs, allows students to be holistically involved in their

education and be active, lifelong learners.

Byju's Values

Innovation

51
OBJECTIVES OF
THE STUDY

52
 OBJECTIVES OF THE STUDY

 To Study on Student Preference and Perception towards Byju’s in Lucknow City.

 To know most preferred way of education towards Byju’s in Lucknow City.

 To know why people preferring digital education over offline education.

 To study the opinion of students, teachers and parents regarding digital education.

 To know the future scope of digital education.

 To know advantages and disadvantages of digital and offline education.

 To know why people don’t prefer digital education.

 To know whether it will be treated as same as offline education or not.

53
 RESEARCH
METHODOLOGY

54
 RESEARCH METHODOLOGY

In the present descriptive study is

employed. an attempt has been
made to measure, evaluate and
compare the financial performance
of the Bank. the analysis
partitioned two side aspect of
stakeholders. the shareholders
wealth and other external
stakeholders. The study is based
on
secondary data that has been
collected from annual reports of
the bank website, magazines,
journals, documents and other
published information. The study
covers the period of 5 years
from year 2010-11 to year 2014-
15. Ratio Analysis was applied to
analyze and compare the

55
trends in banking business and
financial performance.
1.8 STATISTICAL TOOLS
the Researcher has used the
following tools to present and
analysis data
data presentation
I. tables
II. Diagrams
data analysis
I. Microsoft excel 2007
1.9 PERIOD OF THE STUDY
this study of financial ratio analysis
is limited to five years from 2010 to
2015. the accounting
year starts from 1 April to 31
march.
1.10 SCHEME OF
CHAPTERISATION

56
The researcher is prepared the
following scheme of chapterisation.
1. The first chapter deals with
introduction and research design of
the study.
2. The second chapters describes
the Industry and company profile
3. The third chapter deals with
literature review.
4. The fourth chapter is devoted to
the research methodology.
5. The fifth chapter is data analysis
and interpretation.
6. The sixth chapter gives findings
of the study
Research is a common parlance which refers to search for knowledge. It is a procedure

of logical and systematic application of the fundamentals of science to the general and

overall questions of a study and scientific technique, which provide precise tools,

specific procedures, and technical rather philosophical means for getting and ordering

the data prior to their logical analysis and manipulating different type of research

designs is available depending upon the nature of research project, availability of

manpower and circumstances.

57
 RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis of data in

a manner that aims to combine relevance to the research purpose with economy in

procedure. In fact, the research design is the conceptual structure within which research

is conducted. This research was descriptive in nature.

DESCRIPTIVE RESEARCH:

The research undertaken was a descriptive research as it was concerned with specific

predictions, with narration of facts and characteristics concerning A Study on Student

Preference and Perception towards Byju’s in Lucknow City

a. METHODS OF DATA COLLECTION. There are several methods of

collecting primary data, particularly in surveys and descriptive researches. In

descriptive research, we obtain primary data either through observation or through

direct communication with respondents in one form or another or through personal

interviews. I have used questionnaires (Primary) and Internet source (Secondary) for

data Collection

58
b. DATA SOURCE

There were two types of data sources used in this research. These were

PRIMARY DATA

Primary data is the data collected for the first time from the source and never have been

used earlier. The data can be collected through interviews, observations and

questionnaires.

SECONDARY DATA

Secondary data is the data collected from already been use or published information

like journals, diaries, books, etc .In this research project, secondary source used were

various journals, and website of various online journals.

c. SAMPLE DESIGN

A sample design is made up of two elements. Sampling method. Sampling method

refers to the rules and procedures by which some elements of the population are

included in the sample. Some common sampling methods are simple random sampling,

stratified sampling, and cluster sampling.

I have used convenience sampling for study.

d. UNIVERSE OF STUDY: Universe of the study means all the Customers of

Byju’s in Lucknow.

Sample Area: Lucknow

e. SAMPLE TYPE

I HAVE USED RANDOM SAMPLE FOR STUDY.

f. SAMPLE SIZE: A sample of minimum respondents will be selected from

customers of Byju’s in Lucknow. An effort was made to select respondents evenly.

The survey was carried out on 100 respondents.

59
g. SAMPLE UNIT: Students in Lucknow City

h. STATISTICAL TOOLS TO BE USED: A structured questionnaires is used to

collect the data and data will be analyzed with the help of percentage table, respective

graph, bar graph and pie charts.

i. TOOLS OF PRESENTATION:

It means what all tools are used to present the data in a meaningful way so that it

becomes easily understandable. In this research tables and graphs were used for

presenting the data.

60
LIMITATIONS
OF THE STUDY

61
 LIMITATIONS OF THE STUDY

 The research is only applicable to the Lucknow area.

 The research is done on the basis of data provided by the respondents.

 The questionnaire is designed based on our research objectives. 

 There may be some biased response from the respondents.

 Some respondents did not provide the full data.

62
DATA ANALYSIS
&
INTERPRETATION

63
 DATA ANALYSIS & INTERPRETATION

1. Age In Years

Particulars No Of Respondents % Of Respondents

Male 55 55%
Female 45 44%

Total 100 100%

Male Female Prefer Not To Say

45%

55%

INTERPRETATION: -

In this research, if we see on the basis of Gender segmentation there is 55 males and 44

females participated out of total 100 participants.

64
2. Occupations

Particulars No Of Respondents % Of Respondents

Self Employed Businessman 9 9%
Student 76 76%
Service 12 12%
Unemployed 3 3%
Total 100 100%

Unemployed Self Employed Businessman

3% 9%

Service
12%

Student
76%

INTERPRETATION: -

In this survey, there is also segmentation on the basis of occupation there is 76 students,

12 service holders, 9 self-employed/businessmen and rest are 3 unemployed.

65
3. Locations

Particulars No Of Respondents % Of Respondents

Urban 46 46%

Semi-Urban 25 25%

Rural 29 29%

Total 100 100%

Urban Semi-Urban Rural

29%

46%

25%

INTERPRETATION: -

In this survey, there is also segmentation on the basis of occupation there is 46

participants comes from urban area, as well as 25 participants belongs to semi-urban

area and 29 participants comes from rural area.

66
4. Do You Know About Digital Education

Particulars No Of Respondents % Of Respondents

Yes 80 80%

No 20 20%

Total 100 100%

Yes No

20%

80%

INTERPRETATION: -

Here the above question is qualifying question. In this research only 80% people knew

about digital education and other 20% don’t know about digital education. 

67
5. Which Digital Education Platform Do You Use?

Particulars No Of Respondents % Of Respondents

Extramarks Education 26 26%
Byju's 33 33%
Vedantu 20 20%
Khan Academy 11 11%
Others 10 10%
Total 100 100%

Extramarks Education Byju's Vedantu

Khan Academy Others

10%

26%
11%

20%

33%

INTERPRETATION: -

It is clearly observed that 33% participants are preferring Byju’s and followed by

Extramarks education which is 26%. And rest are preferring other digital education

platforms.

68
6. Do You Think online education is as affective as offline classroom education ?

Particulars No Of Respondents % Of Respondents

Yes 52 52
No 48 48
Total 100 100%

Yes No

48%
52%

INTERPRETATION: -

Out of 52 participants who knows about digital education, 48 participants think digital

education is as effective as classroom education.

69
7. Online Education Is An Affective Mode Of Education Because______( Ignore
This If You Think Not Effective )

Particular No of Respondents % of Respondents

Strongly Agree 40 40
Agree 15 15
Neutral 30 30
Disagree 10 10
Strongly Disagree 5 5
Total 100 100%

Strongly Agree Agree Neutral

Disagree Strongly Disagree

5%
10%

40%

30%

15%

INTERPRETATION: -
The above question asked to know why they think that digital education is an effective
way of learning. The first offers an interactive way of education mean score is 40 which
is near to 50 that means people are agree on that statement. Ease of access of
information related to course mean score is also 2 which means people also agree with
the statement. Students can learn at their own pace, Enables learning at anytime and
anywhere, helps in developing learner’s skills, courses are easy to navigate and they
have opportunity to mix what they learned with practical means score also 2 to 40
between that means it’s almost near to15 so most of people agree on all the statement
but less people strongly agree and disagree with the above statement.

70
8. Online Education Is Not An Effective Way Of Education Because_____( Ignore
This If You Think Is Effective )

Particular No of Respondents % of Respondents

Strongly Agree 38 38
Agree 43 43
Neutral 9 9
Disagree 5 5
Strongly Disagree 5 5
Total 100 100%

Strongly Agree Agree Neutral

Disagree Strongly Disagree

5%
5%

9%

38%

43%

INTERPRETATION: -
The above question asked to know why people don’t prefer digital education over
traditional education. On the other hand, needs perfect computer and internet skill,
more expensive than traditional education and bandwidth and internet speed could
represent some problems are mean score is 38, 43 and 9 respectively which is stands
between 2 to 3 and so people are agreed as well as neutral on their decision so, we can
say that these things also can’t be learned via e-learning.

71
9. Do you think online education will helps in overcoming the problem of higher
education ?

Particular No of Respondents % of Respondents

Yes 29 29
No 38 38
May Be 33 33
Total 100 100%

Yes No May Be

29%
33%

38%

INTERPRETATION: -

The above question asked to know what people think about digital education will solve

the problem of higher education. 38 respondent no that it will change higher education

problems.33 people May Be with the statement.

72
10. Do you think that online education graduates will gain more skills than
traditional education ?

Particular No of Respondents % of Respondents

Yes 31 31
No 36 36
May Be 33 33
Total 100 100%

Yes No May Be

33% 31%

36%

INTERPRETATION: -

The above question asked to know that the digital education will improve the quality of

education or not. In our research 31% people are agreed and 31% people are not agreed

with the statement. And 32% people are neither agree or disagree, that’s means the

digital education might improve quality of education.

73
11. Do you think that online education graduate students will be acknowledged
and accredited as equally as traditional learning students from professional bodies
and employers ?

Particular No of Respondents % of Respondents

Yes 26 26
No 39 39
May Be 35 35
Total 100 100%

Yes No May Be

26%

35%

39%

INTERPRETATION: -

The above question is comparative based and the above question asked to know will

students gets more skills from digital education than traditional education. As per our

research 26% respondents are agreed that students will get more skills from digital

education while 39% also disagree that digital education will not provide better skill

than traditional education system. And 35% people are neither agree to disagree on this

statement.

74
12. Do you think that online education graduate students will have equal chance
recruitment as on campus students.?

Particular No of Respondents % of Respondents

Yes 36 36
No 20 20
May Be 44 44
Total 100 100%

Yes No May Be

36%

44%

20%

INTERPRETATION: -

The above question asked to know that people will treat digital educated student as

same as traditionally got educated student. In our research 36% agree that student will

be treated as equal as traditionally educated person. 20% respondent not agree with out

statement and rest 45% respondent neither agree or disagree with statement.

75
13. Rate your experience of online education during covid 19 lockdown ?

Particular No of Respondents % of Respondents

Yes 43 43
No 36 36
May Be 21 21
Total 100 100%

Yes No May Be

21%

43%

36%

INTERPRETATION: -

The purpose of asking above question is that, will employer treat digital educated

student as same as traditionally got education student. In our research 43% respondent

says yes, that they will be treated as equal as on campus student’s recruitment. While

36% people not agree that they will not be treated same as on campus placements done.

Where 21% respondents neither agree or disagree on that student will be treated same

during recruitment.

76
FINDINGS

77
 FINDINGS

Employed people have shown more curiosity towards digital education. Some students

are preferring digital education because it’s save time but a large number of students

still think classroom education is more effective than digital education.

 Most of people in our research are aware about digital education but there are certain

people who still unaware about digital education.

 In our research most preferred mode of education is Offline/physical way and only

40% people preferred digital education.

 Only few people think that digital education is an effective way of learning and most

people still prefer offline education.

 The respondent who think that the digital is an effective way learning they give reasons

like, offers an interactive mode of education, ease of access of information and enable

learning at anywhere and anytime.

The those who thinks that the digital education is not an effective way of learning they

give reasons like, students need to feel contacted to their school, lack of interaction

between classmate and instructor and lack of real time feedback to questions and

assignments these are the main reason but still there many apart from this.

Some suggestions we got from respondent’s like,

 The class room environment will help student to grow

 May be this way is the great opportunity for those who should keep the education

continue and knowledge

78
 (Job Perspective) Digital Education is a good platform for the people who are not able

to complete their studies which they had left due to any reason because due to that

they can be easily be able to get good position in a job.

 Digital education is easy to capture and anytime, anywhere and any subject will be

learning the most part of digital education.

 Without physically attachment with teacher we can't learn properly. And we wanted to

accept all the foreign learning styles, but we should see our resources that we have.

 Digital education will help the student to learn perfectly with giving more knowledge.

79
SUGGESTIONS

80
 SUGGESTIONS

 Digital education is good for students.

 It can never replace traditional way of education.

 Need more advancement.

 Digital education needs more improvement in the rural area, because the student has

not basic instrument and lack of internet speed. So, they have tried to give video

downloading option.

 Must focus on improving practical learning of students.

 Around 30% taking class only.

 Offline education is the best source of education only.

 No digital classes should be held.

 This editorial analysis is based on the article Digital India is not prepared for digital

education which was published in the Indian Express on 3rd of September 2020. It

analyses the impact of Covid-19 on Education of the children and the issues of

digital education in India.

 Improvement practical session. May be helped when 5g, internet of things, artificial

intelligence will be introduced. Which student will much be connected with digital

platform.? And may be have virtual practical classes. And helps in skill

development. Presentation. Etc.

 It's quite good but we don't over dependent on it.

 Learning tools and technology enable students to develop effective self-directed

learning skills.

 During digital education, educator must develop a balance interaction with students

so that students do not feel isolated and they could enjoy the learning.

81
 According to my personal opinion, digital education should be tried to make more n

more interactive. Students should be able to directly interact to teachers whenever

they want. For example-A zoom conference is much better than an Normal digital

stream in which student are just allowed to speak or show up in video and at last

Digital classes should be less costly than the offline one because the investment is

less for the institution and given the requirements of more will power ,a good

internet connection and probably a sound study place... Obviously students have

much more to give in.

 It is good but not so effective.

 Limit less digital classes effect health problems. So, there will be limited hours for

digital classes.

82
CONCLUSION

83
 CONCLUSION

The increased presence of people on internet inspires us to prepare project on digital

education. That is the reason we prepare this project to check whether people are aware

about digital education or not and what they think about digital education and what they

prefer as mode of education digital education or offline/traditional education.

Throughout the report we observe that still people prefer offline way of education

because it provide one to one interaction between student and teachers, moreover it also

provides real time interaction in the classroom.

While in digital education you will get ease access of information, anywhere and

anytime but you won’t get real time interaction like on campus study. But it has lot of

advantages like, student have opportunity to learn while they are working.

Even we asked question like that it will treat same while recruiting new people. Will

they have same skills like offline educated person has. Will they get same

acknowledgement and credit like on campus student is getting. So, these all questions

asked whether digital education will change the way education we learning or not.

The answer we got for the above question is most of people are agree that it will help to

overcome the problem of higher education like, expensive fees, full time study, need

attend every class, and poor infrastructure of colleges and schools, etc. problem will be

solved via digital education.

Only few respondents are agreed that it will improve the quality of higher education

which is lack right now in the market. In our research only few respondents are agreed

that digital education gainer will get more skill than on campus learner.

Only few people are agreed on that digital educator will be acknowledged and

accredited same like on campus student via employer and professional bodies. Because

to get certificate of education is now easier than traditional education system. Whereas

84
few respondents also agree that they will get same chance like on campus student is

getting right now.

If we conclude full report, then we can say that digital education and offline education

has their own advantages and disadvantages according to the requirement of the

students because some student want education while working and some student wants

education full time so, both has different priorities.

85
BIBLIOGRAPHY

86
 BIBLIOGRAPHY

RESEARCH PAPERS:

 Chen, A. S. (2016, September 9). Online Education and Its Effective Practice: A

Research Review. Journal of Information Technology Education: Research, 15.

Retrieved from http://www.informingscience.org/Publications/3502

 Dipika Majumder, M. H. (2013). Newspaper Reading Habits of Private University

Students. IOSR Journal of Business and Management, 12(1), 87. Retrieved from

http://www.iosrjournals.org

 Dr. V. N. Nagashetti, A. Y. (2015). News Paper Reading Habits Among the

Students of Municipal Arts and Commerce College. International Journal of

Advanced Research in Education& Technology (IJARET), 2(3), 206. Retrieved

from http://www.ijaret.com©

 Hammond, M. (n.d.). A REVIEW OF RECENT PAPERS ON ONLINE

DISCUSSION IN TEACHING AND LEARNING IN HIGHER EDUCATION. A

Review of Recent Papers on Online Discussion in Teaching and Learning in Higher

Education.

 Lorenzo, G. (2012, September). A Research Review about Online Learning: Are

Students Satisfied? Why do Some Succeed and Others Fail? What Contributes to

Higher Retention Rates and Positive Learning Outcomes? The SOURCE on

Community College Issues, Trends & Strategies, 1(1). Retrieved from

http://digitalcommons.apus.edu/internetlearning/vol1/iss1/5

 Nguyen, T. (2015). The Effectiveness of Online Learning: Beyond No Significant

Difference and Future Horizons. MERLOT Journal of Online Learning and

Teaching, 11(2). Retrieved from [email protected]

87
 Ni, A. Y. (2011). Comparing the Effectiveness of Classroom and Online Learning:

Teaching Research Methods. Journal of Public Affairs Education, 19(2), 199-215.

 NIELSEN, R. K. (2015). THE DECLINE OF NEWSPAPERS AND THE RISE OF

DIGITAL MEDIA. The Reuters Institute for the Study of Journalism, 37. Retrieved

from http://www.ibtauris.com

 Parikh, J. (2014). Readers’ Perceptions of Leading Vernacular Dailies in

Ahmedabad, (Gujarat, India). Online Journal of Communication and Media

Technologies, 4(2), 73.

 Prabha Basavaraj Swamy, O. K. (2015). The Role of Small and Medium

Newspaper in Development: A Case Study of Suddimoola Newspaper. GJRA -

GLOBAL JOURNAL FOR RESEARCH ANALYSIS, 4(9), 167.

 Singh, D. A. (2014). Present Trends of Newspapers in India (A qualitative study).

An Internationally Indexed Refereed, 5(1), 1. doi:15/01/2014

 Solanki, J. (2013). People’s Experience Towards Divyabhaskar Newspaper in Surat

City. PARIPEX - INDIAN JOURNAL OF RESEARCH, 2(2), 171.

 Sunil Patel, H. B. (2013). An Empirical Study of Consumer Behaviour on Financial

Dailies. IRD INDIA, 2(2),6

 Tsai, C.-W. (2016, January). Research Papers in Online Learning Performance and

Behaviour. International Review of Research in Open and Distributed Learning,

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 Vavla, L. (2009). Benefits of Using Newspapers, Magazines and Books in

Classroom. 2(2), 12.

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BOOKS:

 “Business Research Methodology” by Naval Bajpai, published by Person.

WEBSITES:

https://www.weforum.org/agenda/2016/09/is-online-learning-the-future-of-education/

http://www.online-education.net/articles/general/what-is-online-education.html

https://en.wikipedia.org/wiki/Education

https://www.gminsights.com/toc/detail/elearning-market-size

https://www.chronicle.com/article/Online-Education-Is-Now-a/237993

https://eclass.teicrete.gr/modules/document/file.php/TP271/Additional%20material/

docebo-elearning-trends-report-2017.pdf

https://www.technavio.com/report/india-education-technology-online-market

https://www.technavio.com/report/global-education-technology-e-learning-market

https://www.technavio.com/report/india-education-technology-online-market

http://digitallearning.eletsonline.com/2017/09/gujarat-education-sector-scaling-new-

heights/

89
ANNEXURE

90
 Questionnaire For Customers

Survey of consumer perception towards digital education.

1. Age In Years

Gender

male

female

prefer not to say

2. Occupations

Self Employed Businessman

Student

Service

Unemployed

3. Locations

Urban

Semi-Urban

Rural

4. Do You Know About Digital Education

Yes

No

5. Which Digital Education Platform Do You Use ?

Extramarks Education

Byju's

Vedantu

Khan Academy

91
 Others

6. Do You Think online education is as affective as offline classroom education ?

Yes

No

7. Online Education Is An Affective Mode Of Education Because______( Ignore

This If You Think Not Effective )

Strongly Agree Agree Neutral Disagree Strongly

Disagree

Offers Intera_

Students Can Le_

Helps In Develo_

Enables Leamin_

8. Online Education Is Not An Effective Way Of Education Because_____( Ignore

This If You Think Is Effective )

Strongly Agree Agree Neutral Disagree Strongly Disagree

Students Need To_

92
Lack Of Interaction.

Classroom Environ_

Needs Perfect C_

Bandwidth And I_

9. Do you think online education will helps in overcoming the problem of

higher education ?

Yes

No

May Be

10. Do you think that online education graduates will gain more skills than

traditional education ?

Yes

No

May Be

93
11. Do you think that online education graduate students will be

acknowledged and accredited as equally as traditional learning students

from professional bodies and employers ?

Yes

No

May Be

12. Do you think that online education graduate students will have equal chance

recruitment as on campus students.?

Yes

No

May Be

13. Rate your experience of online education during covid 19 lockdown ?

1 2 3 4 5

94