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Project Report Front

This document is a mini project report on the marketing strategy of the pharmaceutical industry. It was submitted by Prashant Saraswat, a student at the Institute of Technology & Management, in partial fulfillment of an MBA degree. The report includes an introduction, objectives and scope, analysis of pharmaceutical marketing innovation, methodology and procedures, data analysis, conclusions and suggestions, references, and links. It was conducted under the guidance of Ms. Shalini Dharan and Dr. Saurabh Kumar Singh to analyze government policies, marketing approaches, and strategies in the pharmaceutical industry.

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PRASHANT SARASWAT
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21 views

Project Report Front

This document is a mini project report on the marketing strategy of the pharmaceutical industry. It was submitted by Prashant Saraswat, a student at the Institute of Technology & Management, in partial fulfillment of an MBA degree. The report includes an introduction, objectives and scope, analysis of pharmaceutical marketing innovation, methodology and procedures, data analysis, conclusions and suggestions, references, and links. It was conducted under the guidance of Ms. Shalini Dharan and Dr. Saurabh Kumar Singh to analyze government policies, marketing approaches, and strategies in the pharmaceutical industry.

Uploaded by

PRASHANT SARASWAT
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MINI PROJECT REPORT

ON
“STUDY ON MARKETING STRATEGY OF
PHARMACEUTICAL INDUSTRY”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE


AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION


SUBMITTED BY
PRASHANT SARASWAT
ROLL NO.- 22MBA74
(2022-24)

Under the guidance Under the Supervision


Ms.Shalini Dharan Dr.Saurabh Kumar Singh
(Head of the Department)
AFFILITED TO DR.A.P.J ABDUL KALAM TECHNICAL
UNIVERSITY, LUCKNOW (U.P)
CERTIFICATE

This is to certify that the project entitled, “STUDY ON


MARKETING STRATEGY OF PHARMACEUTICAL
INDUSTRY” by Mr. Prashant Saraswat , is a bona-fide
record of work done under my guidance and supervision in
partial fulfillment of the requirement for the award of the
degree of Master of Business Administration.

___________________ _______________
Dr.SAURABH KUMAR SINGH Ms.SHALINI DHARAN
(Head of the Department) (Project Guide)
DECLARATION

This is to certify that I have completed mini project


report titled “STUDY ON MARKETING STRATEGY
OF PHARMACEUTICAL INDUSTRY”, under the
guidance of Ms.Shalini Dharan in partial fulfillment of
the requirement for the award of Degree of Master of
Business Administration at Institute of Technology &
Management, Aligarh. This is an original piece of work
and I have not submitted it earlier elsewhere.

____________
Place: Aligarh Prashant Saraswat
Date:
ACKNOWLEDGEMENT
In the praise of Almighty, the most merciful and beneficent , who
showed us the path of rightness and blessed us to get the strength
to embark upon this task.

If I unquote the name of Mr. DEV PRAKASH AGRAWAL,


The Chairman of Institute of Technology & Management,
Aligarh, it will be inequitable because her contribution for the
upliftment of the society is quite remarkable.

It gives me immense pleasure to express my profound gratitude


and sincere thanks to Mr. DINKAL AGARWAL (Secretary),
PROF. SABIH AHMAD (Director), Dr.SAURABH KUMAR
SINGH (HoD, Department of Business Administration), and
all the faculty members for their excellent guidance, sympathetic
and inspiring attitude and constant encouragement throughout the
course of this study. It is indeed their commitment and dedication
that made me able to write this project.

I am greatly indebted to my parents and friends for their love and


affection. Their wishes have been the source of encouragement
throughout my study.
Prashant Saraswat
MBA Ist Semester
TABLE OF CONTENTS
SR. CONTENTS PAGE NO.
CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT
1 INTRODUCTION 1
2 GOVERNMENT POLICIES
4
3 OBJECTIVES AND SCOPE
6
4 PHARMACEUTICAL MARKETING 7
INNOVATION
5 METHODOLOGY & PROCEDURE OF 14
WORK
6 ANALYSIS OF DATA 18
7 CONCLUSIONS and SUGGESTIONS 41
8 REFERENCES and BIBLIOGRAPHY 45
9 INTERNET WEBSITE LINKS 47

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