I.

Viewpoint

The Point of View used in this study is from internal control management of Apple Inc.,a
global leader in creating cutting-edge electronic products and technologies.
This case study is created to help readers comprehend the value of corporate social responsibility throu
ghout the global supply chain.

II. Time Context

Although Apple Inc. (hereafter referred to as Apple) was founded in 1977, the conflict only really sta
rted in 2010 after Apple's supplier sustainability strategy came under criticism in the media for its po
or management and disregard for the rights of its employees.
In order to maintain the openness of the company's supply chain, Apple also addressed the issue in 
2011–2012 by enhancing its health and safety procedures and by joining the Fair Labor Association (
FLA) to ensure the company’s supply chain transparency.

III.Problem Statement

The main complication on the internal management of Apple Inc. is the limited trnasparency of
Apple’s supplier sustainability policy wherein it has been being criticized by media often.A well-
known conflict involving Apple’s supplier is the suicides at Foxconn—It is the largest contracted
electronics manufacturer in the world,Foxconn is also the manufacturer of iPhones and iPads—In
May 2010 several media sources reported several cases at Foxconn, From 2009 to 2010 a total of 13
workers have commited suicide—During an undercover investigation it was discovered that the
reason for the multiple suicides was related to internal management,”the facilities at Foxconn are
fine,but the management is poor”—The weekly working hours of workers were up to 70 hours,ten
hours above the maximum hours set by Apple’s Supplier Code.

IV.Statement of the Objectives

Concerning workers' health and safety conditions at the suppliers, Apple's CSR policy post-conflicts
Apple makes sure that suppliers comply with the Supplier Code by conducting audits. The audits
cover working and living conditions, health and safety but also environmental practices at the
facilities

V. Areas of Consideration

STRENGTH

● Strong Brand Recognition and Loyal Customers

● Innovative Products and Services

● High-Quality Products with Unique Features

● Leading Technology Edge

● Financial Strength and Profitability

WEAKNESSES

● Expensive Products and Services

● Lack of new innovative products in recent year

● High degree of litigation

● Complacency in the face of growing competion

● Closed Ecosystem
OPPORTUNITIES

● Leveraging its strong brand image to enter emerging markets

● Incorporation of new product lines like virtual reality ,and augmented reality devices

● Increased focus on content streaming services

● Utilize Artificial Intelligence

● Growth of the Advertisement Market

THREATS

● Battles against Counterfeit products

● Increasing competition in their various industries

● Threat of reduction in demand due to economic downturns

● Backdoor Mechanism

VI.Assumption

VII.Alternative Courses of Actions

ACA no. 1- Apple Inc. should maintain an open-door policy, allowing business owners to ask questions,
express problems, and propose ideas at anytime.

ACA no. 2- In the midst of the pandemic, the team should also figure out what form of communication
works best.

ACA no. 3- Make sure to be precise about the task so that everyone understands their role

ACA no. 4- Furthermore, the team should practice being honest and transparent with one another

ACA no. 5- And finally, while we all deal with this pandemic, practice

understanding and patience with one another.

VIII. Analysis of ACA

ACA no.1

Advantages/Pros

● Good communication will lead to good work.

● Allowing the staffs to give an opinion will make the management grow and have an improvement.

● Open communication will build a better relationship between team leader and his personnel

● Confidence of every personnel will boost

● Creating a safe place for others to open up and share their ideas
Disadvantages/Cons

● Too much freedom of speech could lead to greediness and may spread

wrong information.

● It can also lead to hard mentality, mob mentality, and pack mentality.

ACA no. 2

Advantages/Pros

● The management and personnel will do their task efficiently.

● The task will be easily done

● Decision-making will be faster when the management and personnel will know their task well.

● The staff might feel valued and will do their work faster.

● Use this information to better train, describe job duties, and convey

information that helps your employee be the most effective.

Disadvantages/Cons

● The workers may be too dependent to the owner/manager who gives the tasks.

● Their decision-making skills may deteriorate and they might not work

without proper tasks given.

ACA no.3

Advantages/Pons

● The health of every worker will be prioritized.

● It allows everyone to share their inputs and feel that their ideas are being valued.

● It creates and maintains a positive work environment.

● Better communication will distinguish a good leadership.

● It helps to define the organizational goals and helps coworkers collaborate.

Disadvantages/Cons

● Not everyone in the company has the privilege to choose what platform

works best.

ACA no. 4
Advantages/Pons

●It will show maturity and authenticity.

● It will build a good relation between the team leader and the personnel

● Such a relationship can invite and empower each party to work through

some highly personal issues.

● Honesty in the workplace provides a solid foundation for building cohesive

and productive teams.

● Maintains self-esteem and enjoying career success

Disadvantages/Cons

● Being straightforward could lead to misinterpretation of words and can

also be the cause of argument inside the company that will also affect the

workflow of the business.

ACA no. 5

Advantages/Pons

● It can reduce stress and conflict, lead to better working relationships, and help you to achieve your
long-term life and career goals.
● It helps most importantly when you’re dealing with difficult co-workers or managers, and it's central
to high-quality customer service. 
● Improved job performance of the staff
● Teach every individual to have a better team worker, and more focused and productive.
● It creates a better work environment because it prevents brusqueness and unnecessary
arguments.

Disadvantages/Cons

 Being too kind and patient to other people can be abused and taken for granted.

IX. Conclusion

Based on the facts of the case and the decision matrix below, the best alternative courses of action will
be the second one. This will solve the problem of the Apple Inc.

The management can deal with the issue when it occurs.

Decision Criteria

Table 1 shows the alternative courses of action, different criteria, criteria weight and its total to
determine the best action that will solve the problem.

Table 1

Decision Matrix

ACA Ease of Probability Relative TOTAL

2. Second, the 50% 25% 25% 100%

3.Third, in the 45% 20% 20% 85%

4. Fourth, the 50% 25% 20% 95%

5.Lastly, the 45% 25% 20% 90%

IX. Action Plan

Due to the Communication Breakdown of the company, it is suggested to make sure to be precise about
the task so that everyone understands their role. With this, even without 24/7 guidance or the owner or
the manager, the team can do their own tasks without resulting to more problems. This will also
improve the skills of everyone because they won't need to depend on each other anymore, as long as
they are aware of what they should and shouldn't do, the workflow will be fine and smoothly done.
What?

Make sure to be precise about the task so that everyone understands their role.

Who?

The management of Apple Inc.

When?

This act should be done as soon as tomorrow. The team can now start explaining and arranging the tasks
of everyone.

How much?

This Alternative Course of Action doesn't require any money to execute it. The only requirement is to
have a deep talk with each other that will explain and elaborate the problem and the solution to it.

REPUBLIC OF THE PHILIPPINES

DEPARTMENT OF EDUCATION

Region I
 Schools Division Office I Pangasinan

DANIEL MARAMBA NATIONAL HIGH SCHOOL –

SENIOR HIGH SCHOOL

Sta.Barbara, Pangasinan

A CASE STUDY OF
APPLE INC.

Submitted by:
Kimberly Jane O. Parajas
12 ABM – CDU

Submitted to:
Catherine D. Uson
Teacher

May 8,2023