Subject Code: GCAS 06

Subject Title: Purposive Communication

No. of Units: 3

Topic: Communication: Process, Principles an Ethics

Overview of the Lesson: The lesson focuses on the process and principles of communication
Objectives: At the end of the lesson, students are expected to:
1. Define communication
2. Explain the process of communication
3. Appreciate the ethics in communication

TOPIC FOR TODAY: Communication: Process, Principles an Ethics

➢ Latin commūnicāre, meaning "to share “.
➢ Communication is a process.
➢ Communication occurs between two or more people (the speaker and the receiver).
➢ Communication can be expressed through written or spoken words, actions (nonverbal),
or both spoken words and nonverbal actions at the same time
➢ The Elements of Communication are:
a) Speaker – the source of information or message
b) Message – the information, ideas, or thoughts conveyed by the speaker in words or
in actions
c) Encoding – the process of converting the message into words, actions, or other
forms that the speaker understands
d) Channel – the medium or the means, such as personal or non-personal, verbal or
nonverbal, in which the encoded message is conveyed
e) Decoding – the process of interpreting the encoded message of the speaker by the
receiver
f) Receiver – the recipient of the message, or someone who decodes the message
g) Feedback – the reactions, responses, or information provided by the receiver
h) Context – the environment where communication takes place
i) Barrier – the factors that affect the flow of communication
➢ Effective communication combines a set of skills such as non-verbal communication that
involves body language, sign and symbols where active listening, ability of presentations
confidently and efficiently to the receivers are another.

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 THE COMMUNICATION PROCESS
Process of Communication Example

The speaker generates an idea. Daphne loves Rico, her suitor, as a

friend.
The speaker encodes an idea or
converts the idea into words or She thinks of how to tell him using
actions. their native language.

The speaker transmits or sends out a She tells him, “Rico, mahal kita
message. bilang kaibigan.”

The receiver gets the message. Rico hears what Daphne says.

The receiver decodes or interprets He tries to analyze what she means

the message based on the context. based on the content and their
relationship, and he is
heartbroken.
The receiver sends or provides feedback.

He frowns and does not say something,

because he is in pain.

➢ Ethics in Communication is the notion that human beings are governed by their morals which in turn
affects communication. Generally speaking communication ethics deals with the moral good present in any
form of human communication.
➢ Ten Basic Ethics in Communication
1. Seek to “elicit the best” in communications and interactions with other group members.
2. Listen when others speak.
3. Speak non-judgmentally.
4. Speak from your own experience and perspective, expressing your own thoughts, needs, and feelings.
5. Seek to understand others (rather than to be “right” or “more ethical than thou”).
6. Avoid speaking for others, for example by characterizing what others have said without checking your
understanding, or by universalizing your opinions, beliefs, values, and conclusions, assuming everyone
shares them.
7. Manage your own personal boundaries: share only what you are comfortable sharing.
8. Respect the personal boundaries of others.
9. Avoid interrupting and side conversations.
10. Make sure that everyone has time to speak, that all members have relatively equal “air time” if they
want it.

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ACTIVITY 1:
It is a semantic map that will reflect your understanding about Communication. This will check what you
already know about the topic. Complete the semantic map by supplying it with six ideas, concepts, or
anything that you associate with word “communication”. Write on the blank space provided after the
number.

1.______________

6._______________ 2.______________

Communication

5.______________ 3.______________

4.______________

*semantic map – It is also known as graphic organizers are maps or webs of words. It visually displays the meaning-based
connections between a word or phrase and a set of related words or concepts.

What’s More?

Check these videos on YouTube.

https://www.youtube.com/watch?v=JdbL7jJb3JE https://www.youtube.com/watch?v=5m_u-GSvkPE

• https://www.youtube.com/watch?v=JdbL7jJb3JE
• https://www.youtube.com/watch?v=5m_u-GSvkPE

3
Activities

Complete the following tasks.

ACTIVITY 2
Create a Semantic Map that explains your understanding about the process of Communication is based on
the information, ideas, and concepts that the module has presented.

Task 2

In not fewer than two (2) sentences, create your definition of concept and ideas about the Ethics of
Communication

Ethics of Communication is …------------------------------------------------------------------------------------------------------

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ACTIVITY3

Based on your definition about communication, cite five actual examples in your daily routine where you
think “communication” is happening.

Communication is happening when I;

1._______________________________________________________________________________

2._______________________________________________________________________________

3._______________________________________________________________________________

4._______________________________________________________________________________

5._______________________________________________________________________________

GENERALIZATION
To summarize the lesson for today, you must remember the following:
▪ Communication is a process.
▪ Communication occurs between two or more people (the speaker and the receiver).
▪ The Elements of Communication are:
a) Speaker – the source of information or message
b) Message – the information, ideas, or thoughts conveyed by the speaker in words or in actions
c) Encoding – the process of converting the message into words, actions, or other forms that the
speaker understands
d) Channel – the medium or the means, such as personal or non-personal, verbal or nonverbal, in
which the encoded message is conveyed
e) Decoding – the process of interpreting the encoded message of the speaker by the receiver
f) Receiver – the recipient of the message, or someone who decodes the message
g) Feedback – the reactions, responses, or information provided by the receiver
h) Context – the environment where communication takes place
i) Barrier – the factors that affect the flow of communication.
▪ Ethics in Communication is the notion that human beings are governed by their morals which in turn
affects communication. Generally speaking communication ethics deals with the moral good present
in any form of human communication
REFERENCES:
Printed Material:
Mangao, J. SDO Pasay English Module Writing. 2020. Deped
File:///E:/Senior%20High%20School/Curriculum%20Guide/Oral%20Communication%20in%20Context%20%20LM%20for%20SHS.
pdf
Non-Print:
https://www.rysec.org/10-basics-of-ethical-communication/
https://en.wikipedia.org/wiki/Communication_ethics#:~:text=Communication%20ethics%20is%20the%20notion,any%20form%20of
%20human%20communication.
https://www.google.com.ph/url?sa=i&url=https%3A%2F%2Fround-lake.dustinice.workers.dev%3A443%2Fhttps%2Fwww.independenceplus.com%2F5-keys-of-effective-communication-in-the-workplace