MATER DEI COLLEGE

TUBIGON, BOHOL

ZARAH JANE C. AVENIDO MAELT-1

VISUALS AND VISUAL PRESENTATIONS

Visual is something such as picture,diagram, or pieces of film that is used to show or

explain something. Remember, you want your visuals to reinforce your message, not
detract from what you are saying. something (such as a graphic) that appeals to the
sight and is used for effect 0r illustration.
These are examples of the graphic visual depiction of violence music film dance and
the visual arts.
Basic Visual Design Principles
1. Contrast- Contrast refers to how different elements are in a design, particularly
adjacent elements. These differences make various elements stand out. Contrast is
also a very important aspect of creating accessible designs. Insufficient contrast can
make text content in particular very difficult to read, especially for people with visual
impairments.
2. Balance- All design elements and principles—typography, colors, images, shapes,
patterns, etc.—carry a visual weight. Some elements are heavy and draw the eye,
while other elements are lighter. The way these elements are laid out on a page
should create a feeling of balance.
There are two basic types of balance: symmetrical and asymmetrical. Symmetrical
designs layout elements of equal weight on either side of an imaginary center line.
Asymmetrical balance uses elements of differing weights, often laid out in relation to
a line that is not centered within the overall design.

3. Emphasis-deals with the parts of a design that are meant to stand out. In most
cases, this means the most important information the design is meant to
convey.Emphasis can also be used to reduce the impact of certain information. This
is most apparent in instances where “fine print” is used for ancillary information in a
design. Tiny typography tucked away at the bottom of a page carries much less
weight than almost anything else in a design, and is therefore deemphasized.
4. Proportion- is one of the easier principles of graphic design to understand. Simply
put, it’s the size of elements in relation to one another. Proportion signals what’s
important in a design and what isn’t. Larger elements are more important, smaller
elements less.

5. Repetition- is a great way to reinforce an idea. It’s also a great way to unify a
design that brings together a lot of different elements. Repetition can be done in a
number of ways: via repeating the same colors, typefaces, shapes, or other elements
of a design.
6. Rhythm-The spaces between repeating elements can cause a sense of rhythm to
form, similar to the way the space between notes in a musical composition create a
rhythm. There are five basic types of visual rhythm that designers can create:
random, regular, alternating, flowing, and progressive.

Random rhythms have no discernable pattern. Regular rhythms follow the same
spacing between each element with no variation. Alternating rhythms follow a set
pattern that repeats, but there is variation between the actual elements (such as a 1-
2-3-1-2-3 pattern). Flowing rhythms follow bends and curves, similar to the way sand
dunes undulate or waves flow. Progressive rhythms change as they go along, with
each change adding to the previous iterations.Rhythms can be used to create a
number of feelings. They can create excitement (particularly flowing and progressive
rhythms) or create reassurance and consistency. It all depends on the way they are
implemented.

7. Pattern- are nothing more than a repetition of multiple design elements working
together. Wallpaper patterns are the most ubiquitous example of patterns that
virtually everyone is familiar with.

In design, however, patterns can also refer to set standards for how certain elements
are designed. For example, top navigation is a design pattern that the majority of
internet users have interacted with.

8. Movement- refers to the way the eye travels over a design. The most important
element should lead to the next most important and so on. This is done through
positioning (the eye naturally falls on certain areas of a design first), emphasis, and
other design elements already mentioned.

9. Variety-is used to create visual interest. Without variety, a design can very quickly
become monotonous, causing the user to lose interest. Variety can be created in a
variety of ways, through color, typography, images, shapes, and virtually any other
design element.

However, variety for the sake of variety is pointless. Variety should reinforce the
other elements of a design and be used alongside them to create a more interesting
and aesthetically pleasing outcome that improves the user’s experience.
10. Unity- Everyone has seen a website or other design out there that seemed to just
throw elements on a page with no regard for how they worked together. Newspaper
ads that use ten different fonts come to mind almost immediately.

Unity refers to how well the elements of a design work together. Visual elements
should have clear relationships with each other in a design. Unity also helps ensure
concepts are being communicated in a clear, cohesive fashion. Designs with good
unity also appear to be more organized and of higher quality and authorisation than
designs with poor unity.

VISUAL GUIDELINES AND SUGGESTIONS PURPOSE

 to aid listener comprehension and retention
 to explain a process
 to simplify complex data
 to keep listeners on track
 to gain attention and maintain interest
 to describe an object
 to dramatize a point
 to channel nervous energy

CONSIDERATIONS FOR DESIGNING YOUR VISUALS

 Your purpose/goal
 The communicative potential of the aid
 The nature of your audience
 Consider all of the demographics and design visuals accordingly
 The nature of the occasion

PREPARATION
 Remember, YOU are the speaker. Your visuals are your accessory
 Must be simple, clear and neatly prepared
 MAKE A COMPLETE SHOW. Organize your 'show' using and following the basic
outline structure of your speech
 NO TITLE SLIDE necessary! They negate your intro. You want an interesting
opening or first slide that corresponds to your attention getter or preview. Be
sure to 'pop it' at the most effective time in your intro.
 Use few words.
 "Pop in" your main points preview , subpoints, and conclusion review points
one. at. a. time for most effect
 Fonts must be large enough for entire room to see easily
 Choose colors that are easy to read
 Have filler slides, blank slides or plan to mute the screen where necessary
 Have a memorable final/closing slide
 Please do not put your source citations page as your final slide. This is usually a
requirement for academic assignments but not for a presentation like we're
doing. You only want to include a citations slide if you're sharing your
presentation slides with others that will need the citations.
 NO FULL LINKS ANYWHERE ON YOUR SLIDES
 Make your visuals as sophisticated as your audience
 Limit the gimmicks
 Be prepared to compensate orally for any issues related to your visuals
 PRACTICE with your visuals as much as possible/time them if necessary
 Have a back up! Use a flash drive AND email it to yourself
 Handouts: have extra copies; plan when they will be given out
 Using an assistant? Remember to introduce them. Arrange their help in advance
if possible
 If it seems complicated now, it will be worse during the presentation-simplify it
as needed

USAGE
 Check equipment in advance. Know how to operate the remotes. Check volume,
settings, etc.
 Have materials in place before you begin
 Talk to your audience, not your visual aid
 Place yourself so that you can refer to the screen and still allow entire audience
to see you and the visual. Be a buddy with your visuals!
 Allow audience time to see and understand the visual
 Do not allow the visual to do the “talking” for you
 Avoid merely reading/showing the visuals. They should be brief enough that it
will be necessary for you to expand on them
 Time your slides correctly. Only show the slide that coincides with the point you
are discussing.
 Use a filler/neutral slide or mute the screen until next slide is needed if
necessary. It’s a distraction when the visuals don’t coincide with what is being
presented.Reading a longer piece of text, like a poem? You want it on a nice
sheet of paper, or even mounted on a stiffer piece so it doesn't shake around as
 you hold it. Then you want to hold it up high enough so that we can still see your
face and you can look forward to read it, not down at it.
 Look at the screen and not the monitor!
 "Pop in" your points/subpoints onto the slide as you need us to see it, not all at
once. We'll read ahead and not listen to you.
 Explain any graphs and diagrams to us. "Set them up" for us before you show
them if necessary.
 Tell us if it's not necessary for us to read any tiny print that accidentally ends up
on your visual.
 "Be a buddy" with your visuals/the screen. Stand close enough so we see you as
a nice package.
 Have fill slides rather than just a black hole once you start your show.
 Remember your closing slide. No 'End of Slide Show' slide! Ugh.
 Watch being WORDY on your slides! We'll read and not listen, and the slides
aren't notes for you. They are a helpful prompt, not notes.

COMMON MISTAKES if you don't follow the guidelines:

 Too. Many. Words. on the slides. Subpoints all showing at once instead of
'popping on' one at a time.
 Unnecessary title slide instead of a really cool 'opening' slide.
 No image credits
 Cluttered slides
 Overall structure doesn't follow the overall organization/outline of the speech
 Main point slides missing, or not clearly recognizable as main point slides
 Boring conclusion/final slide, or an added unnecessary bibliography slide.
 Standing too far away from or too far in front of the screen.
Top Eight Rules for Creating a PowerPointPresentation
1. Remember that you are the presenter, not PowerPoint. Use your slides to
emphasize a point,
keep yourself on track, and illustrate a point with a graphic or photo. Don’t read the
slides.
2. Don’t make your audience read the slides either. Keep text to a minimum (6-8
lines per slide,
no more than 30 words per slide). The bullet points should be headlines, not news
articles.
Write in sentence fragments using key words, and keep your font size 24 or bigger.
3. Make sure your presentation is easy on the eyes. Stay away from weird colors and
busy
backgrounds. Use easy-to-read fonts such as Arial and Times New Roman for the
bulk of your
text, and, if you have to use a funky font, use it sparingly.
4. Never include anything that makes you announce, “I don’t know if everyone can
read this,
but….” Make sure they can read it before you begin. Print out all your slides on
standard paper,
and drop them to the floor. The slides are probably readable if you can read them
while you’re
standing.
5. Leave out the sound effects and background music, unless it’s related to the
content being
presented. If you haven’t made arrangements with the conference coordinator
before your
presentation, your audience members might not be able to hear your sound effects
anyway.
The same goes for animated graphics and imbedded movie files. Your sounds and
animated
graphics will not be functional on the synchronized version of your webcast.
6. Sure you can make the words boomerang onto the slide, but you don’t have to.
Stick with
simple animations if you use them at all. Remember that some of your audience may
have
learning disabilities such as dyslexia, and swirling words can be a tough challenge.
These
animations will not be functional in the webcast version.
7. Proofread, proofread, proofread. You’d hate to discover that you misspelled your
company’s
name during your presentation in front of 40 colleagues, with your boss in the front
row.
8. Practice, practice, practice. The more times you go through the presentation, the
less you’ll
have to rely on the slides for cues and the smoother your presentation will be.
PowerPoint
software allows you to make notes on each slide, and you can print out the notes
versions if
you need help with pronunciations or remembering what comes next.