Admission
Contents About AND
process
Placement
support
Courses
Future career
paths
Why Graphic
Design?
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“Design is thinking made visible.”
– Saul Bass | American graphic designer and Oscar-winning filmmaker
Get equipped to address the visual communication and design needs of a hyper-connected
world with AND Academy’s Graphic Design courses. Our industry-integrated courses cover the
conceptual and tactical skills of graphic design and prepare you to create visual communication
that connects with your audience in a compelling and meaningful way. You will learn to work with
both print and digital media to conceptualise and execute graphic design outcomes for real-
world situations.
Our course curriculum will make you market-ready - you will work on projects that emulate
industry design briefs, receive expert guidance from practising professionals and benefit from
dedicated placement support. Choose between an immersive, full-time PG Diploma or the
fast-tracked, part-time Certificate or Diploma courses to launch your professional career in a
high-demand field. Whether you are a novice, a graduate or a working professional from any
field, if you have a passion for visual communication, our courses will prepare you to take on the
challenges of the design industry.
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Why Graphic 17%
Design?
of Graphic Designers work for
Fortune 500 companies
(Colorlib)
The field of Graphic Design includes designing for print media,
digital media, logos, brands, packaging, marketing, advertising,
user interfaces and social media, to name a few. ResearchGate
found that as many as 94% of users will reject a website if it
has poor design - that is why Graphic Design spans almost the
$55,372 $45
full spectrum of industries, as no business can afford to exist
without it today. Graphic Design was also listed by Dribble as one
of the top 5 most in-demand jobs of 2022, making it undeniable
that this exciting and creative field offers very promising careers.
per annum is the average salary of a billion is the worth of
freelance Graphic Designer in the US the global Graphic
(Indeed) Design market in 2023
(IBISWorld)
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Motion Graphic Digital Brand Manager
Designer
Social Media
Future career paths
Designer
Graphic Designer Art Director Brand Identity
Designer
Visual
Designer
Digital Interaction
Designer Designer
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Graphic Design PG DIPLOMA
Courses
1 Year | Part-time
Job Guarantee
Complete the Diploma course, then
progress for 16 weeks to earn a PG Diploma,
with an industry-ready portfolio and a Job
Guarantee. Enhance your skills in motion
CERTIFICATE graphics, branding, and work with complex
design briefs.
16 Weeks | Part-time
Placement support
Choose this fast-tracked, part-time course with
DIPLOMA
convenient evening / weekend classes, learn to
design for digital and print media, and launch
your Graphic Design career.
32 Weeks | Part-time SOFTWARE & TOOLS
PG DIPLOMA
Placement support
Continue for 16 more weeks after the - Photoshop
Certificate course to learn to design for
brands and graduate with a Diploma in
36 Weeks | Full-time - Illustrator
Graphic Design. Job Guarantee - InDesign
Opt for this in-depth, full-time course if - After Effects
you wish to master all things Graphic Design.
Work on a wide variety of projects, receive - Premiere Pro
one-on-one faculty mentoring and portfolio - Adobe Animate
guidance, and benefit from a Job Guarantee.
- Figma
- Miro
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CERTIFICATE
16 Weeks
Part-time (Evening/Weekend)
Placement support
A 16-week, part-time course designed for graduates and working professionals alike, where you will learn the fundamentals of Graphic Design through project-based teaching and apply your skills to create
designs for print and digital media.
Taught by design leaders and practitioners | 6 hours per week live interactive sessions | 6 hours per week self-managed study
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Fundamentals of Visual Design Design for Digital Design for Print
- Organisational principles of composition - Visual design system for a brand - Grid systems – layout and page design
- Type anatomy & typesetting - Visual persuasion - Type for print
- Communicating through colour - Storyboarding - Setting a visual language & concept
- Project – Type based poster & Social Media creative - Combining Type & Images/ Type & Icon - Usability & functionality in print
- Design for Social Media - Printing techniques
- Project – Visual storytelling for Social Media - Project – Brochure & Collaterals (Postcard/Invite/ Poster, Carry Bag, etc.)
7 This is an indicative syllabus
DIPLOMA
32 Weeks
Part-time (Evening/Weekend)
Placement support
A comprehensive, 32-week, part-time course that can be pursued in continuation after the Certificate course. Add brand identity design as well as brand promotions and communications to your Graphic Design
skill set, work on several projects, build an industry-ready portfolio and accelerate your career.
Taught by design leaders and practitioners | 6 hours per week live interactive sessions | 6 hours per week self-managed study
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30 31 32
Certificate Course Form & Type Brand Identity Design Brand Promotion & Communication Portfolio Development
– Fundamentals of Visual Design - Form (icon) generation - Types of logos and their evolution - Developing a brand language & narrative - Building an industry-
Covered under Graphic Design Certificate - Pattern generation - Elements & principles of branding - Visual rhetorics – using visuals to communicate ready portfolio
course - Combining form & type - Understanding a brand brief meaning
- Project – Label (Assignment) - Design process - Content Matrix: Inspire–Inform–Entertain–
– Design for Digital - Logo design – form generation/ Persuade
Covered under Graphic Design Certificate manipulation (type and image) - Communication channels – print & digital
course - Project – Logo Design & - Presenting design process and outcomes to clients
Application on merchandise etc. - Project – Design assets (print & digital) to launch /
promote a brand
– Design for Print
Covered under Graphic Design Certificate
course
8 This is an indicative syllabus
PG DIPLOMA
1 Year | 300+ Hours of Live Sessions
Part-time (Evening)
Job Guarantee
On completion of the Diploma course, continue for another 16 weeks to graduate with a PG Diploma in Interior Design. Understand buildability and project management to create design solution for more
complex projects
Taught by design leaders and practitioners | 6 hours per week live interactive sessions | 6 hours per week self-managed study
TERM 1: Part of the Certificate course
18 Weeks 100+
16 110+ Hours
HoursofofLive
LiveSessions
Sessions
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Fundamentals of Visual Design Design for Digital Design for Print
- Organisational principles of composition - Visual design system for a brand - Grid systems – layout and page design
- Type anatomy & typesetting - Visual persuasion - Type for print
- Communicating through colour - Storyboarding - Setting a visual language & concept
- Project – Type based poster & Social Media creative - Combining Type & Images/ Type & Icon - Usability & functionality in print
- Design for Social Media - Printing techniques
- Project – Visual storytelling for Social Media - Project – Brochure & Collaterals (Postcard/Invite/ Poster, Carry Bag, etc.)
9 This is an indicative syllabus
TERM 2: Part of the Diploma course
16 Weeks 100+ Hours of Live Sessions
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Brand Identity Design Brand Promotion & Communication
- Evolution of Branding - Understanding a Creative Brief
- Fundamentals of Branding: What lies beneath? - Developing a brand narrative (Hook, Message and
- Elements of Brand identity Call to Action)
- Form Generation & Manipulation - Content Matrix: Inspire–Inform–Entertain–
- Design process Persuade
- Project - Logo design & application on merchandise - Evaluating & Testing ideas
etc. - Presenting design process and outcomes to
clients
- Project - Design assets (print & digital) to launch /
promote a brand
This is an indicative syllabus
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TERM 3:
16 Weeks 100+ Hours of Live Sessions
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Visual Storytelling Campaign / Event Branding Portfolio & Career Development
- Working with Motion Graphics - Combining strategy and design - Develop your portfolio
- Storytelling techniques - Developing a Design system: beyond logo - Professional Communication
- Combining visual, audio and text - (Typography, Colour, Patterns, Imagery, - Recruitment Drive
- Incorporating interactive elements Iconography)
- Understanding performance of visual media - Applying a Design System to create a range of
design outcomes
- Working with hybrid media
- Preparing Client Pitch Presentation
- Project - Brand Book / Manual + Design Assets
This is an indicative syllabus
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PG DIPLOMA
36 Weeks
Full-time (Monday-Friday)
Job Guarantee
A 36-week, immersive, full-time course that covers everything from the fundamentals to advanced concepts of Graphic Design. Work on a wide variety of projects that simulate real-world briefs and challenges,
receive one-on-one faculty mentoring, build an industry-ready portfolio and transform your career with a Job Guarantee.
Taught by design leaders and practitioners | 16 hours per week live interactive sessions | 16 hours per week self-managed study
TERM 1: 20 Weeks
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Fundamentals of Visual Design Print & Publication Brand Identity Design Portfolio & Career User Interface Design
Development
- Elements of design - Grid systems - Types of logos and their evolution - Understanding user interaction & usability
- Organisational principles of composition - Layout & page design - Elements & principles of branding - Develop your portfolio - Information architecture & fluid navigation
- Communication through colour - Type for print & web - Understanding a brand brief - CV & LinkedIn profile - Low fidelity wireframes
- Type anatomy & typesetting - Usability & functionality - Design process - High fidelity prototypes
- Design thinking tools in print & publication - Logo design – form generation/ - Visual styling of interfaces
- Introduction to storytelling through images - Interpreting visual manipulation (type and image) - Interface for platforms & devices
language - Creative application of brand identity
12 This is an indicative syllabus
TERM 2: 16 Weeks
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Campaign Design & Promotion Portfolio & Career Development Motion Graphics Capstone Project
- Visual rhetorics - Develop your portfolio - Principles of motion This is a guided project that will give you the opportunity to
- Building visual narratives through images - CV & LinkedIn profile - Working with time & space transition into a professional capable of tackling a design project
- Conversation maxims - Emotion in motion independently. You are encouraged to explore the area of your
interest within the wider domain of graphic design and use this
- Planning communication to inform, influence or - Character design opportunity to deep dive into the chosen area.
persuade - Storyboard & storytelling
- Working with hybrid media
Alongside the capstone project you can also undertake an 8-week
- Social media & content marketing industry internship.
- Presentation skills
This is an indicative syllabus
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10 This is an indicative syllabus
Placement support
Get industry-ready with Receive guidance
a personalised resume on compensation and
and LinkedIn profile contract negotiation
you can count on
review sessions
Build a professional Undertake a
design portfolio personalised job
showcasing real- search with our
world projects and dedicated career
technical skills services division
GRAPHIC DESIGN GRAPHIC DESIGN
CERTIFICATE & PG DIPLOMA
DIPLOMA (Part/full-time)
Our dedicated career Get a full fee refund if
services team will help you are not placed in
you land your dream job a relevant role, at an
in UX UI design assured minimum gross
Secure a great
salary, within 6 months of
job and transform
graduation.*
your career
* subject to meeting minimum attendance
14 and other course requirements.
The story of AND
AND Academy is a one-of-a-kind design Our live and interactive courses steer
upskilling platform launched by the Indian away from traditional learning models by
Institute of Art and Design (IIAD), New Delhi, optimising accessibility and convenience
a leading design school established in to let you learn and work together. By
collaboration with Kingston School of Art, combining expert mentorship, practical
London. Backed by a decade of experience training and industry exposure, we guide
in design education, we offer professional you towards a better future in
courses in design for graduates and the industry.
working professionals from varied
backgrounds who aim to advance their
careers.
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Why AND Academy?
Placement Support
- Resume and profile building sessions
- Coaching and preparation to appear for
interviews
Active, Interactive & - Portfolio review to ensure it is industry-ready
Collaborative Learning - Network and build a professional community
- Compensation negotiation and contract
- Live online classes only; no pre-recorded support
sessions
- Secure a job within 6 months of course
Courses Developed by Experts - Masterclasses by industry practitioners completion or get a full refund*
- Real-time interaction with mentors & peers
- Created by design leaders who have a
deep knowledge of Graphic Design - Work collaboratively with your peers from
across the country
- Shaped by industry experts with an eye on
market opportunities - Delivered on a world-class learning
management system
- Up-to-date and industry-relevant
curriculum - Technology enabled learning; work on
digital collaborative workspaces
*Applicable only for PG Diploma students, on meeting minimum
16 attendance and other course requirements.
Admission process
If you are a graduate or a working
04 Fee & Funding
CERTIFICATE
EMI starting at Rs. 6,600 per month*
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Course fee is Rs. 60,000 + GST
professional looking to transform your
Graphic Design career, then our courses are
just right for you. DIPLOMA
EMI starting at Rs. 7,170 per month*
Course fee is Rs. 1,20,000 + GST
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PG DIPLOMA (Part-Time)
EMI starting at Rs. 8,463 per month*
Course fee is Rs. 1,80,000 + GST
PG DIPLOMA (Full-Time)
01
EMI starting at Rs. 10,715 per month*
Course fee is Rs. 2,20,000 + GST
Scholarships available for all courses.
Submit an online Appear for an Receive an Enrol & choose your
application interview offer letter payment plan
*Amounts are indicative only
If you are ready to enrol, go ahead and fill out an
online application today. After we review your
application, we will invite you to a virtual interview
to make sure this course is right for you.
APPLY NOW
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