COURSE: LEADING CHANGE FOR SUSTAINABLE FUTURES

CASE STUDY: ELECTRIC VEHICLES IN INDIA

Project Submission Template

Student name (full name): Shraddha Polekar

Part I

Question 1 Identify the change….

According to Tata Motors, the initiative changes are as follows:
 With a goal of releasing 10 different EV models, Tata is aiming
to take the top spot in the electric car segment by 2025. The Tata
Group intends to make significant investments in ecosystems
intended for the construction of lithium cell plants in Europe and
India.
 Environmental change: In accordance with the revised rules
established by the Indian government, where the GST for the
production of electric vehicles has been reduced from 12% to
5%, Tata Group plans to reduce its carbon footprint by
introducing more EVs into the market. As fuel prices rise
annually, switching to clean energy is becoming increasingly
important.
 From manufacturing to battery production to after-sales
support,
the development of an EV ecosystem necessitates cooperation
from a wide range of industries.
 Peers of Tata Motors have a broad strategy for cleaner mobility
 Which company among….
Question 2a
SWOT Analysis for Tata motors:

1. Strengths: It is a well-known brand on a global scale. In all

fields, ecosystems have been created by it. Tata automobiles
have the highest range in mileage when compared to the other
car manufacturers in India. Tata has a reputation for being
customer, employee, and government-centric, which has in the
past assisted them in creating a variety of employment
opportunities for the nation's population.

2. Weaknesses: Establishing an EV manufacturing factory

involves extensive knowledge and expensive initial
infrastructure. Also, because it's a new idea, it has expensive
operational expenditures.

3. Opportunities: As natural resource availability declines,

dependence on renewable energy sources rises, creating a major
market potential. Tata has not fully embraced digital marketing,
and given that everyone uses social media today, there are
many opportunities to gain new clients.

4. Threats: Since almost all auto manufacturers intend to transition to

the EV segment in the near future, there will be fierce rivalry
in the days to come, especially if market leaders like Tesla enter
the Indian market with cutting-edge features. Tata must make
significant investments to keep up with the competition. Getting
the state government on the same page can occasionally be
challenging because in the past Tata had trouble establishing its
NANO manufacturing units in West Bengal. Because there are
not as many EV charging stations and chargers as there are gas
stations, this could lead to problems like a failure from low
charge

SWOT Analysis for Mahindra:

1. Strengths: Mahindra has a long history in the electric vehicle

sector, including REVA, which has helped them establish a robust

R&D division.

2. Weaknesses: Infrastructure dependence is still quite high and

the EVs from back then had poor mileage. It is extremely

reliant on the auto sector as well as other ancillary industries,

like batteries and charging stations.

3. Opportunities: New market segments and geographical areas

have become available as a result of the development of

communication and transport choices and the high per capita

income of the population.

4. Threats: The major risks to this sector are governmental

regulations, fierce rivalry, and charging infrastructure. A global

EV company like Tesla, which is launching operations in India,

has the potential to dominate the HNI market there.

 On the basis of your SWOT analysis….
Question 2b
According to the SWOT analysis completed for the earlier questions, I

believe TATA Motors has a better opportunity of increasing its market

share and attract new customers in the EV industry. The following

criteria are crucial for this decision:

1. Tata is a well-known brand in India.

2. Tata is renowned for the wide range of industries they operate

in, including Technology, power, steel, healthcare, and

vehicles, so transitioning to EV models and maintaining

themselves won't be a difficult task.

3. Tata has a reputation for innovation.

4. Despite India's late entry into the EV sector, it has developed a

strong market reputation in recent years.

5. Tata is acquiring automotive companies like Ford, Jaguar, and

Land Rover as well as technology and using it to improve their

current automobiles.
Part II

Going by the statements….

Question 3
According to N. Chandrasekhar's remarks, the leader's vision statement

based on what was learned in the course is as follows:

1. A leader puts the country first and makes sure that any new

changes are done in a way that will benefit the nation. India

now has 15 of the most polluted cities in the world, thus

switching to EVs will be very beneficial for the economy and

the environment.

2. Since the majority of people in India are from the middle class,

the leader concentrates on introducing affordable, efficient cars

to the market.

3. The leader clearly intends to compete with the global leaders in

the EV market, thus they have plans to advance technology to

enhance both current and upcoming models.

 Recommend the various communication strategies…before the
Question 4a
change

Before the change

1. The government has urged automakers to move to use

renewable energy sources like electricity due to the rise in

pollution and the depletion of fossil resources. Mahindra has

created a number of EVs.

2. Strong R&D capabilities at Mahindra enable them to

concentrate on the different finer points of the EV market.

3. A highly stringent framework is in place to ensure efficient and

seamless workflow because the EV segment has a vast

infrastructure.

4. Because people are so important to this project, there is an

employee-centric culture in place across the board.

Recommend the various communication strategies…during the

Question 4b
change

1. Educating people about how EVs will become a part of our life

as fossil fuels are used up and a better, greener future comes

around.
 2. Distributing the idea of converting from petroleum to electricity

to all teams within the organisation.

3. Empowering workers to learn, act, and form a mindset to

eventually lead the change.

Two elements of an ideal vision communication:

1. When things aren't going as planned, one might refer back to

the organization's vision statement, which should be concise

and include its core values.

2. A vision statement needs to be able to accurately describe the

organization's objectives and aspirations for the future. It ought

to also be able to help employees see the company's objectives

Critically analyse the major…

Question 5
The following are the main contributing factors to Tata Nixon's
short-term success:

1. The transition from gasoline-powered cars to electric vehicles

required a significant restructuring of the company's current

manufacturing process.

2. The biggest challenge facing the EV market is building

 effective R&D and engineering teams, which includes installing

charging stations

Recommend the potential solutions for…. new sales pitch for

Question 6a
selling EVs to customers.

Overcoming roadblocks:

Every time a new product enters the market, it causes hesitation in the

consumer's mind about whether to invest or not. Customers eventually

purchase a product as they learn more about it over time and examine

user reviews. The EV buyer exhibits a similar mindset, as well.

The ADKAR model will successfully smooth the problem:

 • Awareness: The sales team will benefit from greater awareness

of the change and its necessity.

• Desire: To maintain staff engagement and motivation.

• Knowledge: Enabling a smoother transition in the training

program.

• Ability: Clear communication with staff will go a long way

toward resolving teething problems and maintaining the

seamless operation of the entire firm.

• Reinforcement: Frequent workshops where staff members may

talk with senior management and propose creative solutions

while being listened to will help connect the training to realworld

situations.

Recommend the potential solutions for…. against a standard

Question 6b
onboarding timeline of 3 months.

Vendor onboarding is the procedure of gathering the data required to

accept a firm as a supplier and make it possible for your business to do

business with that company, make purchases of goods and services

from it, and make payments to it. Making ensuring the potential
supplier conforms with the laws, regulations, and standards required by

your organisation is one of the most crucial steps in the vendor

onboarding process.

• Mitigate risks.

• Simplify procedures to boost effectiveness.

• Ensure that laws are followed.

• Create a good reputation for yourself in the field.

• Improve ROI.

• Minimize redundant jobs.

• Track workflows and data.

• Automate the basics.

• Activate and approve new suppliers more quickly.

• Eliminate middlemen to lower human error.

The battery system is the most important component of an EV, and the

normal time frame of three months aims to run thorough background

investigations, performance checks by outside parties, and online data

available. Hiring a team with a reputation for quality work and

worldwide presence could help to overcome this. After we have a few

dealers, we can set up in-person meetings to discuss our needs; if

 someone can meet those criteria, he becomes the ideal candidate, and

we go forward with him. Instead of considering new individuals, the

emphasis should be on identifying candidates with experience in this

area. Also, a more seasoned applicant ought to be able to handle

official paperwork faster and more efficiently.

The Tata Group….

Question 7
Via the mass production of EVs over the next two years, the Tata

company hopes to expand its short-term success project with the Nexon

EV. The following steps can be followed to convert short-term

successes into long-term success:

1. Establishing attainable goals: If everyone in the firm is

motivated by short-term objectives that can be reached, the

company will experience a respectable increase in size.

2. Realistic goal setting: Setting realistic goals can assist the

business realise what the competition has accomplished and

how much further it still has to go.

3. The secret is perseverance: One should avoid getting caught up

in immediate success and instead continue working diligently

and persistently towards a more important objective.

4. Promote the successes: All stakeholders must be informed of

the quick victories we have had so that we can build momentum

with renewed assurance.

5. Learn from mistakes: We should not shy away from any

setbacks or obstacles that stand in the way of our success and

should instead use them as opportunities to grow. We must

continuously grow, be independent, and learn from our past

mistakes.