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Shajgoj

The document summarizes an event titled "POWERPRENEUR 2.0" presented by EMK Center. It discusses Shajgoj, a Bangladeshi personal care product e-commerce company. In 3 sentences: Shajgoj is a leading beauty e-commerce platform in Bangladesh that was founded in 2013 and sources products from major brands to sell directly to customers. It has grown significantly, recently raising $21 million in funding, and serves over 400,000 customers monthly with a focus on engaging social media content, video tutorials, and affiliations with popular brands. The document provides an analysis of Shajgoj's business model, marketing strategy, strengths, weaknesses, opportunities, threats, and solutions to challenges like

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Adrita Roy
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602 views

Shajgoj

The document summarizes an event titled "POWERPRENEUR 2.0" presented by EMK Center. It discusses Shajgoj, a Bangladeshi personal care product e-commerce company. In 3 sentences: Shajgoj is a leading beauty e-commerce platform in Bangladesh that was founded in 2013 and sources products from major brands to sell directly to customers. It has grown significantly, recently raising $21 million in funding, and serves over 400,000 customers monthly with a focus on engaging social media content, video tutorials, and affiliations with popular brands. The document provides an analysis of Shajgoj's business model, marketing strategy, strengths, weaknesses, opportunities, threats, and solutions to challenges like

Uploaded by

Adrita Roy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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EMK Center Presents

"POWERPRENEUR 2.0''
Syed Mohammad
Sharfuzzaman Nayeem
Institute of Business Administration,
University of Dhaka

Team Funny How Zarif Afridi


Institute of Business Administration,
University of Dhaka

4th August 2022


Introduction
Founded on 2013
Privately owned company located in

Dhaka
A personal care product manufacturing
Founded by Nazmul Sheik, Milky

Mahmud, and Sinthia Sharmin Islam


From just another e-commerce platform

during its inception, Shajgoj has become

the country's #1 beauty e-commerce

platforms
01 Skin Care
Male and Female
02 Hair
Male and Female
Products
Face
Hair Care
Shajgoj offers a wide range of products

K-Beauty to its customers which have high

Hair Styling
Hand and Feet variety and quality and cater to

Hair tools and


Body
accessories customer needs
Eye Care

03 Personal Care 04 Undergarments


Male and Female
Female lingerie items
Health and Fitness
Fragrance
Makeup items and

05 Mom & Baby


accessories Baby products
List of Brands

Garnier Maybelline The Body Shop MAC

L'Oreal Warda Revlon Flormar

Colourpop Skin Cafe Aarong Earth Dove


Present Scenario
1 2 3
Creating interactive Producing customer
Raised a 21-crore

socail media content centric video tutorials investment from Sequoia

in 2021
Male Female
Market Size Analysis
50%

01 02
40%
It operates in an
Currently delivers

FMCG market worth


180,000 orders

30% BDT 30,000 crore monthly

20%

03 04
10%
Servers 400,000
Has the potential for

customers currently
high per capita

0% with 70% returning


consumption in the

18-24 25-34 35-44 45-54


customers market
Audience Demographics
B2C Model
01 Sources products from brands and sells to
customers

Delivery System

Business Model 02 Inside Dhaka- 3rd party courier services


Outside Dhaka- Sundarban and SA
Paribahan courier service

Analysis Payment System


03 Third party services like Bkash, American

Express, and Master Visa

Products Sourcing
04 Source products from big brands like Nivea,

Himalaya, Neutrogena, Ponds, and The

BodyShop
Marketing Branding
Strategy Strategy

01 Engaging

Content 02 Marketing

Tactics
01 Blogs
02 Affiliations

Youtube Channel with Putting out creative and Increase brand


Online Marketing
430,000 subscribers helpful content awareness by
Social Markeitng associating with popular
Using these content to
Tips and Tutorials Advertising
drive organic traffic to brands
related to Healthcare,
their website Introducing rare and
FItness, and Skin Care
popular brands in Bd like
Revlon
E-commerce
01 Retailer for national and
multinational brand products
operating mainly in cosmetics

Advertising
Handles brand Facebook pages for

Revenue Stream 02 Reckitt Benckiser


Unilever, the largest media

Analysis
spender in BD, is their customer
Revenue through ads on website
and youtube channel

Flagship Stores
03 Makeup and Beauty Supply store
in Jamuna Future Park
STRENGTHS
S Part of a robust FMCG industry

SITUATIONAL W
WEAKNESSES
Not much experience

ANALYSIS
OPPORTUNITIES
(SWOT) O Increased Demand for Grooming Products
People are more conscious about their
looks

THREATS
T Highly Saturated Market
Problems & Solutions

PROBLEM SOLUTION

FLUCTUATING GOVERNMENT CREATING MORE


REGULATIONS ADAPTIVE STRATEGIES

I N T R O D U C I N G O U T L E T S

LACK OF PHYSICAL N O T J U S T I N P O P U L A R

OUTLETS M A L L S B U T A L S O I N

MARKETS

GIVING CONTRACTS

SUPPLY CHAIN TO COMPANIES LIKE

BONDSTEIN
Resurrection and Turning Point
Received $2.1 million as seed
Won the Daily Star ICT Startup
fund from Surge, Sequoia Capital
in 2021
India's accelerator programme
Thank You

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