Pines City Colleges

COURSE SYLLABI

GENERAL EDUCATION
COM 101

1 Name of Course Purposive Communication

2 Course Number Com 101
3 Semester and Year Offered 1st Sem, 1st Year
4 Credit Units 3 units
5 Contact Hours 51 hours
6 Pre-requisite/s (if any)
7 Course Description Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their
cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively
and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of
a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written,
audio-visual and/or web-based output for various purposes.

8 Program Learning Outcomes At the end of the various programs, the graduates will be able to:

A. KNOWLEDGE
1. Integrate knowledge of natural, human, and mathematical sciences for the pursuit of other health care related
professions
2. Engage in lifelong learning for professional advancement to be globally and technologically competent

B. SKILLS
1. Demonstrate social and technical skills in verbal and written communication inclusive with analytical thinking and
leadership competence
 2. Exhibit healthy, physically fit, and active members of the society

C. ATTITUDES/VALUES
1. Manifest passion, integrity, nurturance, excellence, and service in the practice of the profession
2. Practice sound judgment in dealing with differences in beliefs, values, and cultures of people

Course Learning Outcomes At the end of the course, the students will be able to:

A. KNOWLEDGE
1. Define the nature, elements, and functions of verbal and non-verbal communication in various and multi-cultural con-
texts
2. Explain how cultural and global issues affect communication and appreciate the impact of communication on society
and the world
3. Describe multimodal texts critically to enhance receptive ( listening, reading, viewing) skills
4. Discuss ideas persuasively using appropriate language registers, tone, facial expressions, and gestures

B. SKILLS
1. Organize and convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in
local and global settings using appropriate registers
2. Write academic papers using appropriate tone, style, conventions, and reference styles
3. Create clear, coherent, and effective communication materials

C. ATTITUDES/VALUES
1. Demonstrate culturally appropriate terms, expressions, images, and cultural and intercultural awareness and sensitivity
in communication of ideas
2. Discuss ideas persuasively using appropriate language registers, tone, facial expressions, and gestures together with
awareness of audience and context
3. Respond with cultural and intercultural awareness and sensitivity
10. Alignment of Course Learning Outcomes with the Pines City Colleges Graduate Attributes

PCC GRADUATES’ ATTRIBUTES COURSE LEARNING OUTCOMES

Professional Competence Define the nature, elements, and functions of verbal and non-verbal communication in various and multi-cultural contexts
Discuss ideas persuasively using appropriate language registers, tone, facial expressions, and gestures

Communication Skills Discuss ideas persuasively using appropriate language registers, tone, facial expressions, and gestures together with awareness of
audience and context
Create clear, coherent, and effective communication materials

Critical Thinking, Analytical and Leadership Skills Describe multimodal texts critically to enhance receptive ( listening, reading, viewing) skills
Explain how cultural and global issues affect communication and appreciate the impact of communication on society and the
world

Ethical, Social and Environmental Responsibility Respond with cultural and intercultural awareness and sensitivity
Demonstrate culturally appropriate terms, expressions, images, and cultural and intercultural awareness and sensitivity in
communication of ideas

Productivity Organize and convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and
global settings using appropriate registers
Write academic papers using appropriate tone, style, conventions, and reference styles

11. Learning Plans

SPECIFIC LEARNING OUTCOMES CONTENT/TOPIC LEARNING STRATEGIES PERFORMANCE INDICATOR

ASSESSMENT
CLASSROOM TA
At the end of the semester, the students PRELIMINARY PERIOD
will be able to:
ONLINE: Google Docs
1. Identify elements and types of Communication Processes, Principles, ONLINE: 2 Learning Activity
communication in various texts and Ethics Modular learning Assessment
Watching TED Talk videos Reflection paper rubric
2. To realize the significance of
communication in achieving Communication and Globalization 9
globalization IN-PERSON: IN-PERSON:
 Interactive Discussion Pen and paper test
3. To be able to determine culturally Watching TED Talk videos Reflection paper rubric
appropriate terms, expressions, and Recitation 4 Recitation rubric
images, varieties, and registers of Local and Global Communication in Multicultural
English language Settings
Varieties and Registers of Spoken and
Written Language

MIDTERM PERIOD

4. Exercise critical reading and Evaluating Messages and/or Images of Different

analysis of various texts, images, Types of Texts Reflecting Different Cultures
and presentations 1. What is the message? ONLINE: ONLINE: Google Docs
Modular learning Learning Activity
2. What is the purpose of the message?
Text and image analysis 4 Assessment
3. How is the message conveyed by the text and/or
image? IN-PERSON: IN-PERSON:
4. Who is the targeted audience of the message? Small group discussion Group report rubric
5. What other ways of presenting the message are Text and image analysis
there?

Communication for Various Purposes

1. To obtain, provide, and disseminate information
2. To persuade and argue

5. To be able to convey a personal ONLINE: ONLINE: Google Docs

Modular learning 8 Learning Activity
and unique idea through both
written and oral multimedia Assessment
presentation
IN-PERSON: IN-PERSON:
Speech delivery Public Speaking rubric

FINAL PERIOD

6. Analyze and write workplace Communication for Work Purposes ONLINE: ONLINE: Google Docs
1. E-mails Modular learning 5 Learning Activity
documents (e.g. email, letters,
2. Business letters Writing emails, letters, and Assessment
resume
 technical reports, memo, etc.) 3. Resume Writing research introduction IN-PERSON:
Score sheet for evaluating
Communication for Academic Purposes IN-PERSON: 7 workplace documents
7. To peruse peer-reviewed journals in 1. IMRAD Interactive discussion Score sheet for evaluating
preparation for conducting academic 2. APA referencing format Writing emails, letters, and research introduction
research 3. Research Introduction resume
Writing research introduction

12. Learning Resources:

Module
Laptop
Videos/ Video clips
Reliable Websites
TedTalk
YouTube
13. Final Course Requirement
COURSE LEARNING OUTCOMES REQUIRED OUTPUT DUE DATE
To realize that many factors should be considered in a ONLINE OR IN-PERSON: September 24, 2021
communication process; that communication plays a Reflection papers
significant factor in globalization
To exercise critical reading and analysis of various texts, Google Docs: Learning Activities and Assessment October 15, 2021
images, and presentations
IN-PERSON:
Group report

To deliver a unique message via media presentation using Google Docs: Learning Activities and Assessment October 29, 2021
appropriate terms, gestures, and expressions.
IN-PERSON:
Speech delivery
To create business correspondence observing its formal ONLINE OR IN-PERSON: November 19, 2021
register and structure e-mail, business letter, resume
To demonstrate proper citation in referencing following APA ONLINE OR IN-PERSON: December 10, 2021
format 7th edition Research introduction

14. Assessment and Grading System

PRELIM GRADE MIDTERM GRADE FINAL GRADE

ONLINE: Google Docs ONLINE: Google Docs ONLINE OR IN-PERSON:
Learning Activity Learning Activity E-mail
Assessment Assessment Business letter
Reflection paper Exam Resume
Exam Research introduction
Exam
IN-PERSON: IN-PERSON:
Pen and paper test Pen and paper test
Recitation Speech delivery
Group report Group report
Exam Exam

Grading System:
Prelim Grade (PG) CS x 2 + Prelim Exam
3
Midterm Grade (MG) CS + Midterm Exam
2 + PG
2
Tentative Final Grade (TFG) CS + Final Exam
2 + MG
2
FINAL GRADE (FG) = TFG

15. Course Reference

Main Reference or Textbook
Barrot, J.S., &Sipacio, P.J.F. (2018).Purposive Communication in the 21st Century, Philippine Edition. C&E Publishing Inc.
Madrunio, M.R. & Martin, I.P. (2018).Purposive Communication: Using English in Multilingual Context.C&E Publishing Inc.
Books
 Padilla, M.M., Dagdag, L.A., Roxas F.R. (2018). Communicate & Connect: Purposive Communication.Mutya Publishing House Inc.
Africa, A.C. (2018). Purposive Communication in the Now.Books Atbp. Publishing Corp.
Ambida, R.S., Galicha, J.P., &Oandasan, R.L. (2019).Purposive Communication.C&E Publishing Inc.
Adler, R., Elhmhorst, J.M., & Lucas, K. (2012).Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw Hill
Biber, D. & Conrad S. (2009).Register, Genre, and Style. Cambridge: Cambridge Univ. Press
Chase, R. &Shamo, S. (2013). Elements of Effective Communication, 4th ed. Washington, Utah: Plain and Precious Publishing
Dainton,M. &Zelley E. (2015). Applying Communication Theory for Professional Life. A Practical Introduction 3 rd ed. Sage Publications
Lucas, S. (2011). The Art of Public Speaking. NY: McGraw Hill
Mooney, A., Peccei, J.S., La Belle, S, et.al. (2010). Language, Society and Power: An Introduction, 3rd ed. London: Routledge.
Searles, G. (2014). Workplace Communication: The Basics. 6th ed. Boston: Allyn& Bacon
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Prepared by: Cherry Cawis

Approved by: Engr. Cecilia Cabanilla

Department Head