PALMA, PRINCES JANINE ALMENCION

COC1A-BA BROADCASTING
INTRODUCTION TO COMMUNICATION

MODULE 1 QUESTIONS:
1. Explain how contexts affect communication.
a. The context is a critical factor that influences the meaning of every
communication. Depending on the use of context, the information
conveyed can be understood effectively or not since the context refers to
common information shared between speakers of the same culture, field
of expertise, etc. For example, the data on vaccines that scientists are
reviewing could be interpreted differently when shared with government
officials. And so to avoid miscommunication, the transmitter (scientists)
must consider the comprehension and adjust certain words and phrases
to make sure that the receiver (government officials) can effectively
understand the information conveyed.
2. Provide one scenario depicting the complete communication process, explain
your answer.
a. The teacher is preparing for her next online class. She read through her
notes and presentation before her class started. They used Google meet,
and she then discussed the presentation and gave the class time to ask
her questions about what they learned on that day. I think this example
shows a complete process of communication. The sender and receiver
are the teacher and students. The message is there (which is the lesson),
encoding of the message is also present (reading the presentation), the
medium used in communication is the Google meet, and the most vital
part of communication is feedback which is also present in the said
example.
3. Noise is the enemy of information because it interrupts the carrying capacity of
the channel between the transmitter and the receiver. What is noise? How true or
false is this statement? What are its manifestations in real life?
 a. Noise is the interference in the communication process between the
speaker and listener. It could be physical, physiological, psychological,
and semantic noise.
b. The statement above is very true as it really is present in every
communication process. It’s just that we mostly overlook this kind of factor
whenever communication occurs.
c. Noise is manifested and can be observed when:
i. Neighbors are loudly playing and singing on karaoke while talking
with a family member or even when there is a virtual class.
ii. Elders are having hearing difficulties.
iii. Your thoughts are wandering and didn’t notice someone’s asking
you.
iv. You’re surrounded by individuals who use jargon words to your
profession.
4. What is the importance of this diagram? This diagram shows how communication
takes place more realistically, I think. I am very much aware that interference
between one's conversation with other people is present every time in every way
possible. And this diagram has given importance to the presence of noise that
hinders a perfect or, I must say, free-flowing of communication.
5. Does it or does it not work anymore today? It does work nowadays. Especially
now that we need to distance ourselves from other people to prevent the spread
of the virus, we use different means to communicate with our loved ones, friends
and even interact with a large audience using only one medium. And as we
interact with them, our internet connection might slow down. Our devices might
hang, and whatsoever that delays the transmission of messages to others.
6. What is the process of feedback and why is it important in this diagram?
Feedback shows how a person understands the message sent to him. It
continues the communication process and opens a new topic to converse.
Meaning, the receiver can be the next sender of the message, and the sender
can be the new receiver.
7. To Shannon, “communication is the applied science of maintaining an optimal
balance between predictability and uncertainty.” Does this still apply today? Yes, I
think. I believe that communication helps us balance our thoughts and serves as
our guide in our daily lives. Since most people anticipate their future, we tend to
get anxious about what will happen to us. We need assurance for it, and we tend
to get help from our family or close friends to help us cope with the uncertainty of
the future.
8. Any variations, additions, or improvements that you wish to add? Justify your
answer. None. I think it showed a realistic process of communication.
9. Is wanting to control meaning ethical? Are human beings just senders and
receivers? I believe, yes. Controlling can limit what we do or speak so that we
won't get to the extent that we might offend other people because of our words
and actions. There is so much more than being a human, and I believe that we
are just presenting and sharing what we know and what we can to others to
teach, inspire, and connect with them in this cruel world.
10. Explain the Lasswell formula of communication below:
Laswell's model of communication is a linear model of communication used for mass
media communication. The model showed how communication takes place by
answering these questions: who initiates the conversation, what he is saying
(message), what did he use to present the information, who is the target audience, and
what does it bring or its effect on the receiver.