Updated ResumeANNA CAROLINA GOMES RIBEIRO 7275 SW 90th Way, Unit G207 Miami, FL ~ USA 33156 Phone: +1 (786) 451-4030 E-mail: carolina [email protected] QUALIFICATIONS Highly experienced professional with over 18 years of expertise in the beauty industry in hair coloring and styling, business management, and training and coaching. | hold certifications as a Hair Colorist (2005 & 2019) and Microblading Artist (Phibrows; 2019 & 2020), demonstrating advanced sills in these specialized areas. Currently serves as the Creative Leader and Master Hairstylist at the esteemed One Blush Salon, Miami & Lima, showcasing exceptional talent and leadership. Possesses strong project management and customer service skills, combined with a genuine passion for teaching and empowering students in the beauty industry. Specializes in Strategic Management, Marketing, and Design Prominent voice in education, serving as a valuable resource within the Global Distributors Commercial Team Excels in delivering inspirational and technical seminars, nurturing and mentoring emerging talent, and selecting, training, and developing an elite team of trainers for premium beauty brands. Demonstrates a well-rounded entrepreneurial spirit in the beauty field, driven by a relentless Pursuit of knowledge and staying at the forefront of industry advancements. Fluent in Portuguese, English, and Spanish, enabling effective communication and collaboration with a diverse range of clients and colleagues. Possesses in-depth product knowledge, technical proficiency, and exceptional hairdressing skills Trusted expert in the field, known for delivering high-quality results and exceptional service Create a comprehensive educational training program in hair coloring and styling designed to empower professionals with the knowledge and skills necessary to excel in the industry and help the team to elevate their expertise: Personalized Hairstyle Recommendations: Learn the art of assessing customers’ face shapes and preferences to provide tailored recommendations for hairstyles that enhance thelr features and reflect their individual tastes. Master the ability to create looks that make your clients feel confident and stylish Diverse Hair Coloring Techniques: Explore an extensive range of hair coloring techniques, including but not limited to highlights, ombre, and balayage. Acquire hands-on experience in ~applying these techniques to achieve seamless blends, captivating dimensions, and stunning visual effects. Develop your creativity to bring out the unique personality of each client. Versatile Hairstyles for Every Occasion: Unlock their potential to create captivating hairstyles suitable for both formal events end everyday occasions. From elegant updos to chic and effortless styles, you'll learn how to adapt to various contexts and cater to diverse client needs. Enhanceyour versatility and become a sought-after stylist: Effective Hair Treatment Application: Understand the significance of hair health and the role of hair treatment products. Master the application techniques for various hair treatments, providing your clients with the nourishment and care of their hair needs. Learn how to address common hair concerns and offer tailored solutions for healthier and more vibrant hair. Precision Cutting, Trimming, and Styling: Refine skills in cutting, trimming, styling, and shaping hair according to client requests and preferences. Develop an eye for detail and precision to create hairstyles that align perfectly with your clients’ desires. Gain confidence in delivering, exceptional results that leave a lasting impression. Holistic Hair Health Approach: Go beyond styling and prioritize the clients’ hair health. Learn how to offer specialized services, recommend suitable products, and provide guidance on maintaining ‘optimal hair health. Empower the clients with knowledge and support their journey to healthier, more beautiful hair. This educational training program is meticulously designed to equip our team with practical skills, theoretical knowledge, and industry insights. With guidance, all become proficient and confident professionals capable of creating stunning transformations while prioritizing your clients! satisfaction and well-being. Salon Management Promotion of the salon’s mission of providing quality customer service daily. ‘Achievement of high levels of customer satisfaction and growth of the salon’s popularity. Direction and motivation of teams to help members use their talents effectively. Development of strategic business plans to drive small or radical changes. Organization and execution of business projects. Design of business strategy and setting of goals for growth. Maintenance of budgets and optimization of expenses. Setting and implementation of policies and processes. Oversight of recruitment and training of new employees. Evaluation and improvement of operations and financial performance ‘Training & Coaching Explanation, demonstration, and instruction of the PK methodology and terminology. Education of stylists on Sebastian Professionals products and techniques. Maintenance of project documentation and course folders. Direction of structured learning experiences and monitoring of their quality results. ‘Acclimation of new professionals to the business and conduct orientation sessions. Delivery of engaging and challenging training courses, Assessment of training effectiveness to ensure reter hair styling skills and techniques. yn and comprehension of taught PROFESSIONAL HISTORY (ONE BLUSH SALON ~ LIMA, PERU ~ Since August 26", 2010‘One Blush Salon is a renowned beauty salon and education center with locations in Miami, Florida and Miraflores, Lima, Peru. It was founded by Artistic Director Carolina Ribeiro in 2010. Carolina and her team of colorists and stylists have gained recognition for their natural and subtle concept and approach to hair coloring. Position: Artistic Director Main responsibilities: ‘© Conceive and implement concepts, guidelines and strategies in various creative projects ‘and oversee them to completion. Direct and motivate teams to help them use their talents effectively. Lead brainstorming sessions to generate ideas. Revise content and presentations, approve or reject ideas, and provide feedback to the team. Train and guide subordinates into accomplished professionals. Monitor results of team efforts and propose actions for the future. Cut, trim, style and shape halr according to client requests. Help clients to achieve hair health by offering special services, products, and orientation. Work to achieve high levels of customer satisfaction and increase the salon’s popularity. Effectively manage a busy schedule in a fast-paced salon environment. Promote the salon’s mission of providing quality customer service daily. Handle inquiries about the salon and provide detailed information about its offers. Maintain a strong focus on achieving artistic innovation and beauty. ‘Oversee daily salon operations and solve problems. Hire and train hair, beauty, and administrative professionals as needed. Organize employees’ shifts, considering peak times and seasonality. Ensure the ordering of appropriate products and necessary stock items. Ensure all hair and beauty treatments meet high quality standards. Keep updated records of costs and revenues. Welcome customers and identify their preferences by asking pointed questions. Recommend hairstyles according to customers’ face shapes and tastes. Apply a wide range of hair coloring techniques, like highlights, ombre and balayage. Create hairstyles for formal events and everyday looks, including braids, ponytails, and buns. Apply hair treatment products as needed (e.g., color protection creams and hydrating masks), Form bonds with loyal customers and remember their hairstyle preferences. ‘Manage bookings and serve walk-ins. Ensure the tidiness of beauty stations and follow all health and safety guidelines. Cross-sell hair care products or services, when appropriate. Main results: ‘© Enhanced brand identity and recognition through the development of a cohesive creative vision. © Increased client attraction and retention by implementing effective creative strategies. © Improved skills and knowledge of salon staff through training and workshops. © Updated service menus to align with current market trends and client preferences.‘¢ Stayed up to date with industry trends, resulting in the use of the latest techniques and products. Provided personalized consultations that resulted in client satisfaction and loyalty. Selected and recommended high-quality hair care products and tools for the salon. Produced high-quality promotional materials that effectively showcased the salon's expertise. Maintained high standards of customer service, professionalism, and creativity. ‘+ Improved key performance indicators related to creative services, such as client satisfaction, revenue, and retention, ‘© Built strong relationships with clients and the community, Increasing brand visibility. ‘Mentored and supported junior creative professionals, fostering their growth and development. CASTLE & CASTLE SALON CONSULTANTS — LIMA, PERU ~ Since September 1*, 2010 Investment company in the beauty industry, functioning as a company hunter that searches for and identifies opportunities to acquire new beauty businesses. Currently owns Butcher (Barbershop), a space aimed at image consulting for men’s and grooming. Position: Beauty Advisor Main responsibilities: ‘¢ Manage risk and develop and implement strategic solutions to occasional problems. * Collaborate with a team to research and develop new learning material for the professional industry. ‘Plan strategies to develop new markets for printing. Conduct skills gap analyses to help consulting processes. Map out long-term training plans for internal teams. Prepare informational material, such as design manuals and order books. Select educational methods, like on-the-job coaching, conferences, and workshops. ‘Schedule regular soft-skills development and management training. ‘Assess the impact of training on employee performance. Liaise with external partners and outsource training, as needed. Gather feedback from trainees and trainers after each session. Prepare cost reports for each learning program. © Organize and execute business projects, according to client's requirements. ‘Meet with clients when needed and perform assessments of a problematic situation. * Collect information about the client’s business through a variety of methods. ‘© Analyze and interpret data to unearth weaknesses and problems and comprehend the causes. ‘© Formulate recommendations and solutions with attention to a client's wishes, capabilities and limitations forming concise reports. ‘© Present findings and suggestions to clients with ample justification and practical advice. ‘Develop strategic business plans to drive small or radical changes. Assist the client in implementing the plan and resolve any occasional discrepancies. ‘© Provide guidance for any occurring problems and issues. © Design business strategy and set goals for growth.‘* Maintain budgets and optimize expenses. ‘* Set and implement policies and processes. Ensure employees work productively and develop professionally. Oversee recruitment and training of new employees. Evaluate and improve operations and financial performance. Direct the employee assessment process. + Ensure staff follow health, safety, and conduct regulations. ‘Main results: © Launched the business, helping professionals to manage, develop, and grow their salons. PROCTER & GAMBLE ~ Belcosa Distribuidora de Cosméticos — June 2nd, 2003, to August 3rd, 2009, Procter & Gamble is an American multinational consumer goods company headquartered Ohio, United States and is the world’s largest consumer packaged goods company. They span a broad range of product categories, including household care as Gain, grooming as Gillette, personal health care as Vicky ‘and haircare brands as Wella and Sebastian Professionals. Position: Educator Coordinator Main responsibilities: '* Understand sales trends, customer trends, and stay up to date on industry trends to, drive strategic choices and actions to drive the business. ‘+ Manage the brand budget within corporate processes and procedures. Track business results, analyze and derive insights from sales data, and provide actionable strategies and brand plans. '* Drive brand vision and strategies to enable the team to deliver with excellent plans. ‘© Lead and collaborate with a high-performing and cross-functional team to deliver key brand initiatives that are fit to win in the market. ‘© Support innovation in new product development by ensuring new products are inline with brand strategy, trends, and future needs shared by retailers and customers. ‘+ Manage key agency partners to develop and execute the brand marketing plan designed to ‘win with both stylists and end consumers. © Lead development of marketing plans for all product and commercial initiatives, including thought leadership programs, events, awareness advertising and others. ‘© Implement integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, web, content, PR, Influencer Marketing, and social medi © Develop and implement Educational Programs, designed especially for hairstylists to support marketing and sales force. © Drive customer loyalty and new customer acquisition by leveraging industry trends, assets and resources. © Develop relationships with top prospects in the market by working cross-functionally with sales and education to secure the business.‘Manage plans, organize, and ensure delivery of Education training for the street independent. contractor team. Develop strong Education technical plans tied to Sales goals, Education Scorecard, Deliverable, and the brand initiative calendar. Manage travel and entertainment budgets. Develop Independent Contractor's to meet current and future business needs. Help with the recruitment of Independent Stylist Contractors. Master technical skills to effectively deploy all education seminars and programs. Build effective networks both internally and externally for learning, sharing, and benchmarking. Build and maintain relationships with the education teams, customers, and sales teams. ‘Act as a business owner and answer for results. Put in place a plan of action, following through to achieve exceptional results. Understand how things get done in the organization and how decisions get made. Plan and manage meetings and special events to support company efforts. ‘Attend events, training programs, and seminars to stay educated and current. ‘Main results: Expanded educational projects and initiatives at the regional level. Grew the artistic team, both in number of personnel and training of technical skills. ‘Made updated and high-quality education available to people in Latin American countries. Promoted to Education Leader for Latin America for excellent performance. Improved performance of the sales and education team. Received the Best Education Project Award for Advocates. PROFESSIONAL LICENSES ‘The Cosmetology CE Provider (One Blush Salon) - Florida DBPR: © Issued 09/2022. © Credential #PVD516. Conselho Nacional dos Profissionais da Beleza ~ CNPB: © Member since 04/2021. © ID #aas6618s. Cosmetologist License — Florida DBPR: © Issued 06/2021 © Credential #CL1291309. ‘Cosmetology License ~ State of New York (Division of Licensing Services): © Issued 05/2021. © Credential ¥AEC-21-03713.‘© Cosmetologist License — North Carolina State - Board of Cosmetic Art Examiner: © Issued 09/2021. © Credential #€120525 MEMBERSHIPS ‘* Asociacién Peruana de Empresarios de la Belleza: © Member since 08/2020. ‘© ID #000057. ‘© Associagdo Brasileira de Cosmetologia — ABC: © Member since 08/2021. © 1D #21.3.002. ‘© AssociagSo Brasileira da Beleza ~ ABBEL: © Member since 08/2020. ‘© ID #0048/2021. ‘The Brazilian-USA Cultural Center of Florida - CCBU ‘0 Member since 07/2023. ‘+ Professional Beauty Association ~ PBA © Member since 08/2020. © 1D #2638529/2023 CERTIFICATES - COURSES AND TRAININGS * Certificate ~ Eyebrows Design ~ Senac - 2009 ‘Threading Technical Course ~ Private Class - 2009-2010 * Certificate - Master System Professionals ~ P&G - 2010 © Certificate - Leadership Essentials ~ Expert Team Wella - 2013, * Course ~ Salon Business Management ~ Sebastian Professional - 2014 © Certificate - Visagismo Asesoria de Imagen ~ Academia de Belleza - 2016 © Certificate - ABC Cut 5 day - Sassoon Academy ~ 2016 ‘* Certificate - Color Chart Theory and Techniques ~ Sassoon Academy ~ 2016 ‘© Seminar - Master Colorist 2018 ~ Wella Professionals - 2018 © Course ~ 8-Session Haircut & Styling - Davines ~ 2018© Certificate - Haircut Program -5 days ~ 2018 ‘+ 7* Workshop Creative Blonde ~ Romeu Felipe Creative Salon ‘* Training - Bold Brows Perfection Training - 2019 ‘© Certificate ~ Phiremoval Technician ~ PhiBrow Academy — 2019 ‘© Certificate - Phibrows Artist - PhiBrows Academy - 2019 ‘© Course - Master Certification Course — Bellami Professional ~ 2021 ‘¢ Master Class - TRUSS Professional ~ 2022 -2023 ‘+ Holistic Interpersonal Coach Seminar Chakana Institute - 2022 PROFESSIONAL RECOGNITIONS Recognition Plaque - Sebastian Professional ~ Mexico ~ 2005 Tesourinha Project ~ Brazil 2006 Certificate of Appreciation — Sebastian Advocate Project — Brazil - 2008 ‘Award ~ Best Education Project ~ Sebastian Professional ~ Brazil - 2008 ‘Award ~ Educator of the Year — Wella Professionals ~ Brazil - 2008 Certificate of Recognition - Wella Artistic Team — Peru 2011 Recognition — Judge of Trend Vision Award ~ Peru ~ 2013, Certificate of Recognition - Wella Making Waves - 2013 Recognition — Judge of Fashion Beauty ~ Brazil - 2018 ‘Welcome Letter from Truss Professional - Technical and Artistic Team ~ Peru 2021 Recognition Plaque - Hair Brasil USA ~ Brand Ambassador ~ Octubre 2022 Certificate Award - CUT IT OUT Ambassador — July 2023 a VOLUNTEER My dedication to volunteering in the hair industry reflects my deep passion for my craft and my genuine desire to make a difference in the lives of others. l believe that using my skills and expertise to serve my community is an important way to give back and contribute positively. Through my project, Little Scissor, | coordinate a team of stylists who are passionate about giving back to the community. Our mission goes beyond providing free haircuts ~ we aim to make a meaningful difference in people's lives. In addition to offering complimentary hairstyling services, we actively support the community by donating food, clothing, and organizing Christmas campaigns. ‘+ Projeto Tesourinha ~ Brasil - In the "Projeto Tesourinha" in the Mangueira community, | worked for 7 months, supporting the training programs in hairstyling. | assisted in coloration courses, teaching about product application, creating materials, and providing instruction on Sebastian's styling products. The project's main focus is to develop the skills of community members interested in pursuing a career in hairstyling, providing them with valuable skills and employment ‘opportunities,‘Buckner international in Peru— Since April 2010 - As part of my volunteer work, | had the opportunity to offer free haircuts to the community of Villa Maria del Triunfo in Peru. Additionally, we collected food and schoo! supplies annually for 2,000 families in the same community. These efforts aimed to provide essential support and resources to those in need, making a positive impact on their lives. ‘* Caritas Felices Shelter Home in Perti— DIRECTV Generation - Since June 2011 The Little Scissor project, which | coordinate, brings together hairstylists to offer free haircuts to those in need. This initiative alms to make a positive impact on individuals who may be facing challenging circumstances such as homelessness, domestic violence, or other difficult situations. Through this, project, we provide a safe and nurturing environment for girls between the ages of 5 and 17 who are in need of support and care. Our goal is to offer them a refuge and help them overcome their circumstances, empowering them to thrive and succeed. © CUTITOUT in United States ~ Since July 2023 - As an ambassador of The Beauty Community ‘Against Domestic Abuse, | am actively involved in this program, which aims to address the issue of domestic abuse. Our goal is to mobilize professionals and students in the salon and spa industry, as ‘well as others in the beauty community, throughout the United States. The program focuses on raising awareness about domestic abuse and taking action to combat it within local communities. By leveraging the influence and reach of the beauty industry, we strive to create a safe and supportive environment for individuals affected by domestic abuse and work towards preventing such instances from occurring in the future ‘+ Hair Artists for Good - Since June 2023 ~ As the creator of Hairdressers for Good, my mission is to make a positive impact in our communities through the power of hairstyling. This philanthropic initiative focuses on collecting funds and donating them to various groups that support children and women affected by domestic violence. Together, we are working towards creating a safer and more empowering environment for those who need it most. ‘+ The little Scissors Project - As the creator of The Little Scissor Project, | have brought together a group of passionate hairdressers who are dedicated to making a positive social impact. With the generous sponsorship of Truss South Florida, our project provides free haircuts, along with donations of food and schoo! supplies, to those in need. Our goal is to not only enhance physical appearance but also uplift spirits and empower individuals for a brighter future. Through acts of kindness and generosity, we believe in creating a ripple effect of positive change. Together, we are shaping a community where everyone feels valued and uplifted, celebrating individuality and promoting self-esteem. The Little Scissor Project continues to grow, connecting with like-minded individuals who share our mission of making a difference through the artistry of hairstyling. Main results: ‘© Empowering individuals: Boosting confidence and self-esteem through hairstyling skills. ‘* Making difference in the community: Offering free haircuts and styling services to those in need. © Creating a sense of connection: Building meaningful relationships and providing support. © Providing comfort and care: Offering moments of relaxation and self-care. © Collaborating with other professionals: Amplifying impact through teamwork.More than 1200 free haircuts provided in Peru Providing school supplies to 2000 families annually, creating opportunities for education and a brighter future. MEDIA One Blush Salon - YouTube Channel: https://www.youtube.com/channel/UCUbddga3t6bx84QWpQMMtsQ, Professional Instagram: https://www.instagram,com/caroribeiroob/. Business Instagram Miami: httos://www. instagram,com/oneblush.miam| Business webpage: http://www.oneblushsalon.com Business Instagram Peru: https://www.instagram.com/oneblushsalon/ Business webpage: http://www.oneblush.com Anna Carolina Gomes RibeiroBusiness Plan and Personal StatementOB GROUP USA LLC d/b/a One Blush Ms. Anna Carolina Gomes Ribeiro Chief Executive Officer [email protected] (786)4514030 Business Plan a: eN eR Tat) DTTC) yay OB GROUP USA LLC 5829 SW 73rd Street, South Miami, Florida 33143 http://oneblush.com/1 2 5 EXECUTIVE SUMMARY... 1. Introoucrion. 1.2 OB GROUP USA LLC Business ano Senvice DESCRIPTION. u 12.1 OB GROUP USA LLC's Bush Salon R 13 Locanon INDUSTRY AND MARKET ANALYSIS. Zed INDUSTRY ANALYSIS on 1.2.2 0B GROUP USA LLC's Education Center. 3B 241 Cosmetology and Beauty Schools Industry in th€ US.nesnnnsnennsonn nnn dD 2.1.2 Hoir and Nail Solons Industry in the U.S. 23 2.13 Industry Demand Determinants. ° see? 214 Online Perfume ond Cosmetic Sales Industry inthe U.S. wevnvne none 29 22. Company's Tana. ‘THE COMPANY'S STRENGTHS, 3.1 MULTIPLE REVENUE STACAMS.. 3.2. Hichty Quaurico Teas 3.3. WELL-DEVELOPED MARKETING STRATEGIES. 3.4 EXPANSION PLANS [MARKETING AND COMPETITIVE FEATURES. 4.1. WEBSITE AND DIGITAL MARKETING 42 SociaMeDis 4.3. ADDITIONAL MAREETING STRATEGts KEY MANAGEMENT AND PERSONNE| S.1_ CHieF ExEcurive OsFiceR: MS. RIBEIRO... 5.1.1 Professional Experience and Skis ~An Overview of Ms. Ribeio’s Career... 5.1.2 Certificates ~ Courses and Training 5.13 Professional Licenses and Associations. 5.14 Professional Recognition 515 References: 5.1.6 Duties at the U.S. Company. 52 SmUST... 5.3 Cosmero.osists 5.4 MaNaceR. 5.8 Assistants 5.6 SALES REPRESENTATIVE 5.7 Optnarions Manacea $8. PERSONNEL PLAN woo 5.9. PERSONNEL SUMMARY 5.10 EPLANALSIS. 5.11 __THECoMPan’s Oncanestional Cant ~Yeaa NEED FOR THE COMPANY'S SERVICES 6.1 HAIRCARE MARKET ~GLOBALAND US. : 6.1.1 Hair Salons industry: Statistics and Trends. 65 6.2 BEAUTY Products E-CommeRce 63. Trane. FINANCIALS. TAL SALES FoREcAST 7.2 PROFTAND LOSS... 73° TaxCOUection 7.4 BALANCE SHEET. MS, RIBEIRO'S NATIONAL-LEVEL IMPACT. 288881 Executive Summary 1.1 Introduction Ms Anna Carolina Gomes Ribeiro (hereafter also referred to as Ms. Ribeiro and the Petitioner) is, an experienced and awarded professional with almost two decades of experience in the beauty sector. Throughout her career, Ms. Ribeiro has gained thorough experience and knowledge related to hair coloring, cutting, threading, and styling. She has also occupied managerial positions at renowned beauty companies and is a successful entrepreneur in the beauty sector, where she is dedicated not only to operating her business but also to providing education ‘opportunities to individuals through training programs. Ms. Ribeiro has developed OB Education as an expansion of OB GROUP USA LLC, which began its activities as a beauty salon, barbershop, and cosmetics distributor. Ms. Ribeiro found a need in the Latin market, where professionals and entrepreneurs are unpredictable. She created the idea of a training program not only for the technical skills of the stylist team but also, a business boot camp for beauty business owners. Ms. Ribeiro’s main goal will be to generate profitable businesses that improve the economic life of beauty professionals and entrepreneurs. Education i one of the most critical ingredients for continued growth and success in any industry. In a world of ever-changing trends and technology, every qualified professional must ensure they are at the cutting edge, simply to ensure survival. The Beauty Industry is no different. The Beauty Industry is constantly growing and soon, it will be worth more than $800 billion by 2025. Beauty technology is becoming more efficient than ever. Consumers want the best products for their hair, skin, and other cosmetics. Beauty educational programs are instrumental in teaching how to master beauty and business skills as well as giving insights into technology and digital ‘marketing, as it is crucial in today’s beauty landscape. Staying educated is the key to staying competitive and staying one step ahead. Techniques, products, and trends are changing on a daily basis. What was fashionable six months ago may not be today. Many of the skills and techniques used six months ago may now be superseded with new methods, which can only be developed through education. Over time many clients will want change and start asking about new trends. Education also plays a critical role in ensuring health and safety in the salon. The eedynamics of industry legislation and regulation mean all professionals need to be educated in the way they interact with their staff and clients. From salon hygiene to equipment certification, waste management to personal hygiene of the staff themselves ~ all these aspects of running a successful salon need to be continually monitored and modified appropriately through sufficient education. Ms. Ribeiro will provide educational courses, helping its clients stay competitive in business by staying ahead and keeping up with new techniques or products, or trends. Ms. Ribeiro developed an educational program that covers six important sections including: © Orientation — history and career opportunities, life skills, professional image, and communicating for success * Hair care — principles of hair design, scalp care, shampooing, and conditioning, haircutting, hairstyling, braiding and braid extensions, wigs and hair additions, chemical texture services, hair coloring © Business skills ~ preparing for licensure and employment, on the job, the salon business Ms. Ribeiro received a cosmetology salon provider license (license number: PVD516). One Blush Salon is already approved by the Florida Department of Business and Professional Regulation to provide continuing education to individuals who currently hold a cosmetology license and wish to further improve their knowledge and abilities. Ms. Ribeiro not only endeavors to benefit the economy through the activities of her salons, which will also engage in sales of beauty products, but also the qualification of a large number of individuals, most of them women, who will be prepared to enter the workforce, find better-paid jobs, or start their own businesses. ‘As further discussed throughout this plan, Ms. Ribeiro has a successful track record in the beauty and education sectors. Thus, the Petitioner believes that she can have a greater role in society serving as a transforming agent by providing them with educational opportunities to change their lives for the better. In fact, Ms. Ribeiro sees many professionals in the beauty sector as potential entrepreneurs. Under her direction, OB GROUP USA LLC will provide the education necessary for individuals to develop professionally, launch their businesses, and provide better lives for their families By qual ing individuals to either work or become entrepreneurs in the beauty sector, Ms, Ribeiro will contribute to generating professional opportunities for numerous U.S. residents. EEThus, her endeavors prove to be of vital importance to the country, especially due to the COVID- 19 pandemic (coronavirus) whose crisis still plagues the U.S. economy and its people. According to the U.S. Bureau of Labor Statistics, the COVID-19 pandemic’s impact on the U.S. labor market is unprecedented. The magnitude of job losses has not been seen since the end of World War Il, Although the COVID-19 (coronavirus) pandemic has passed, the crises caused by it still continues. According to the Center for American Progress,? professional training can help workers have better jobs, improve the efficiency of businesses where they work, and boost productivity in the economy. Unfortunately, the United States supports too little workforce training, and the training it does support, too often fails to lead to good jobs or boost productivity. Therefore, the education services that she will provide through her Company will contribute to helping the U.S. to overcome this barrier. ‘A Pew Research Center? survey, conducted in association with the Markle Foundation, found that the vast majority of U.S. individuals say that new skills and training may hold the key to their future job success. Chron emphasizes that one of the best professional tral g benefits is the potential to earn a higher income. With training, worker previously earning minimum wage can enjoy a better standard of living. Skilled workers also have more job security during an economic downturn, Through the educational and consulting services to be provided by Ms. Ribeiro’s Company, individuals will be able to develop not only technical skills related to the beauty sector but also a set of “soft skills”. Soft skills are an essential part of improving one’s ability to work with others and can have a positive influence on furthering individuals’ careers and business success. Providing Americans with the opportunity to have additional income, which is the goal of Ms. Ribeiro through the education services that OB GROUP USA LLC will offer, proves to be an extremely important initiative for the United States. * Source: U.S, Bureau of Labor Statistics, Employment recovery in the wake of the COVID-19 pandemic, December 2020 2 Source: Center for American Progress, Better Training and Better Jobs ® source: Pew Research Center, The State of American Jobs Source: Chron, Benefits of Unemployment Training aAccording to the OECD,* income inequality is high in the U.S., compared to other OECD countries. Comparing living standards around the world, the average American is far richer than most. But this is not true for the poorest 10% of Americans. The economic crisis has reinforced the pressure on household disposable incomes. Through the educationel activities of her Company, Ms. Ri ‘0 will enable various individuals in the country to escape economic vulnerability by offering them feasible opportunities to increase their incomes — by working or launching their own companies in the beauty salon sector. ‘Through OB GROUP USA LLC, Ms. Ribeiro will help generate higher levels of employment in the country as individuals trained by her Company will be well-prepared to perform their duties, ultimately stimulating economic growth. According to the International Labor Organization,® indicators that measure the ability of an economy to generate sufficient employment opportunities for its population can provide valuable insights into the economy's overall development performance. These indicators include unemployment rates, employment-to-population ratios, labor force participation rates, and the employment intensity of growth or elasticity of employment concerning output ~ this last indicator measures how much employment growth is associated with the 1% point of economic growth. The decline in the employment content of growth is a matter of policy concern. Explicitly integrating employment and decent work into economic growth policies helps to maximize the benefits for people and to ensure that growth is both sustainable and inclusive. It should also be noted that through OB GROUP USA LLC, Ms. Ribeiro will operate as an entrepreneur in the field of education ~ meaning that she can be considered an “edupreneur”’ Entrepreneurs like her are mission-driven and can be found building new education organizations and businesses and developing the latest education tools. According to an article published by Forbes,’ some of the innovations brought by entrepreneurs such as Ms. Ribeiro, result in new commercial products and services, or full-blown companies. ® Source: OECD, United States - Tackling High Inequalities - Creating Opportunities for All * Source: international Labor Organization, Employment-rich Economic Growth ” Source: Forbes, How to Become an Education Entrepreneur: The Top 5 Voices You Need to FollowFurthermore, as an entrepreneur, Ms. Ribeiro will provide the country with the benefits associated with women's entrepreneurship. Entrepreneurs are some of society's most radical and profound members—and for good reason. They contribute to our ever-increasing standards of living and help ensure the economy continues to grow. While growing their business, they help themselves meet their goals, and they help everyone else, too. In recent years, women have become more and more interested and involved in entrepreneurship. While they have proven themselves to be successful proprietors, there is still so much more progress to be made and ‘opportunities to be sought. In many ways, female entrepreneurship has only just begun. When women are at the forefront of entrepreneurship, innovation is enhanced, productivity surges, creativity expands, and the economy ultimately grows.® Ms. Ribeiro’s professional experience, which encompasses approximately 20 years, leaves no doubt that she is well positioned to advance her endeavor and provide substantial benefits to the United States. She is an awarded professional and boosts international recognition in her field, Section 5.1 of this document provides a detailed description of her professional journey. Some of its highlights are summarized below: Y Ms. Ribeiro started her career in 2003 studying and working at Wella Professionals in Brazil and other Latin American countries. Throughout her career, she has traveled the world educating stylists, salon owners, and managers in both hair cutting and coloring techniques and business. Y_ Ms. Ribeiro is a pioneer in the creation of educational projects in Latin America and was awarded the “hairdresser/educator of the year” at the world-renowned Sebastian Professionals. From 2006 to 2007, she took an active role in the Sebastian Professionals Advocates Project, which focused on the education of professionals within the field of beauty. For this project, Sebastian Professionals selected professionals in this field to participate, which provided comprehensive training in order to allow them to improve their technical, communication, and interpersonal/relationship skills. The project was held in five cities, reuniting a team of 50 professionals per city. Ms. Ribeiro took an active role in this project and was responsible for its implementation in Brazil and other Latin * Source: Linkedin, The Importance of Women Entrepreneurs TT‘American countries, contributing to the development of numerous professionals in the hair and beauty sector. Furthermore, she led Sebastian Professionals to achieve impressive growth in sales in Brazil (40% in total revenues and an increase in the number of salons). Y Procter & Gamble (P&G) purchased the German group Wella AG in 2003, including the Sebastian Professionals’ line of business. With this move, the company had to put in place a strategic plan that comprised a staggeringly extensive testing project that involved both beauty professionals and consumers. This testing project is considered the largest and most encompassing in the salon industry and included intensive research efforts on new techniques and technology innovation. It involved 80 consulting experts and 800 industry professionals who managed 10,000 interviews with consumers. This extensive project led to key conclusions such as the need to reposition the brand in the market and increase the focus on the opinions/insights of aspiring beauty artists. As a result of the project, Sebastian Professional had to go through a rebranding process based on the concept titled “Fearless Hair Fashion”. Ms. Ribeiro was the professional in charge of the aforementioned rebranding project in Latin America. The project was headquartered in Brazil, which, along with Argentina and Mexico, were the priority locations for Sebastian Professionals. It should also be highlighted that the education of beauty professionals was the core of this project, which surpassed its goals due to Ms. Ribeiro’s leadership. To lead Sebastian Professionals throughout this process, Ms. Ribeiro worked together with the sales and marketing teams and coordinated the production of professional training videos, and the creation of content for events such as award shows and product launches. Furthermore, she was responsible for building a team of brand ambassadors and coordinating training activities throughout Latin America. ¥ Equipped with such an exceptional experience in the beauty sector, Ms. Ribeiro became an entrepreneur in the industry in 2010. In addition to running beauty salons, she launched One Blush Salon Consultants, which provides consulting and training to salon ‘owners and workers in the beauty sector. ee¥ In 2013, Ms. Ribeiro participated as a special guest and judge at the Trend Vision Award (TVA), one of the most representative events in the world known for bringing together the best hairstylists from the most diverse countries. The TVA puts together a competition among these hairstylists, whose creativity and talent are assessed. Y Ms. Ribeiro participated in various several elite pieces of training in the industry, including the “TTT — Train to Trainer” in Peru, Brazil, and Costa Rica as an official representative of the Wella/Sebastian Professionals brand. In Peru, she was dedicated to providing training and accessing the work of the educators working for the brand as well. Y Ms. Ribeiro is the founder and lead executive and artistic director of One Blush Salon in Peru, which comprises the operations of one of the biggest beauty salons in Lima, and an education center — OB Education Center. OB Education Center provides invaluable training opportunities for salon owners and professionals in the beauty sector. Ms. Ribeiro was responsible for developing the programs that are offered by OB Education Center. Regarding the beauty salon, it achieved an exceptional reputation since its launch in 2010 owning to Ms. Ribeiro’s both technical and entrepreneurial skills. Y Her outstanding career and achievements led Ms. Ribeiro to become an authority in the beauty salon and education market both as an artist and as a successful entrepreneur. She is an ambassador of renowned brands such as Truss Professionals and has delivered several interviews for different types of newspapers and magazines. In addition, her journey is presented in a full chapter of a book written by the journalist Antonia del Solar. Y Ms. Ribeiro is a licensed cosmetologist in New York, North Carolina, and Florida. She currently supports her business in Peru remotely by overseeing its operations and developing both new business concepts and techniques. No less importantly, she is now dedicated to the establishment of her Company in Miami, Florida, working towards leading it so that it becomes a reference in the field of beauty service and professional education in the United States. It is important to note that Ms. Ribeiro’s role in the U.S. as an entrepreneur is fully aligned with the Updates Guidance on National Interest Waivers released on January 1, 2022, by the U.S. Citizenship and Immigration Services (USCIS). Consistent with this Administration's goal of aremoving barriers to legal immigration under President Biden’s Executive Order 14012, “Restoring Faith in Our Legal Immigration Systems and Strengthening Integration and Inclusion Efforts for New Americans,” USCIS clarified how the national interest waiver can be used by entrepreneurs such as Ms. Ribeiro.° According to Executive Order 14012, 1°” , Over 40 ion foreign-born individuals live in the United States today. (..) New Americans and their children fuel our economy, working in every industry, including healthcare, construction, caregiving, manufacturing, service, and agriculture. They open and successfully run businesses at high rates, creating jobs for millions, and they contribute to our arts, culture, and government, providing new traditions, customs, and viewpoints.” This document will further detail the scope of operations of OB GROUP USA LLC will engage in. The document will also highlight the positive impacts that Ms. Ribeiro will make on the country and its people. Moreover, it will present a business description, an industry and market analysis, as well as the human resources required to run the business, along with its marketing strategy, staffing needs, main strengths, and financial projections for the following five years. In addition to generating direct and indirect jobs and paying taxes, the services provided by Ms. Ribeiro’s Company will foster the development of professionals in the country, thus helping them achieve their professional goals, have better-paid salaries, and increase their overall contributions to the U.S. economy. Therefore, the merit and national importance of Ms. Ribeiro’s venture, the fact that she is well- positioned to advance her endeavor, and the multiple benefits that she will bring to the U.S. should be sufficiently urgent to warrant forgoing her labor certification process. a ° Source: USCIS, USCIS Updates Guidance on National Interest Waivers ® Source: The White House, Executive Order on Restoring Faith in Our Legal Immigration Systems and Strengthening Integration and Inclusion Efforts for New Americans1.2 OB GROUP USA LLC - Business and Service Description Together with Mr. Ivo Castillo Vasquez, Ms. Ribeiro has established OB GROUP USA LLC, d/b/a One Blush (hereafter also referred to as the Company], a Florida-based company that will operate a chain of hair salons and specialize in the provision of training to individuals willing to start working in the beauty sector, professionals in this sector interested in perfecting their skills, or professionals that want to launch their own businesses. Furthermore, the Company will offer business coaching to salon owners, thus helping them improve the performance of their businesses, expand, and create more jobs. OB GROUP USA LLC was formed as a Limited Liability Company on July 1, 2021, in the state of Florida. Ms. Ribeiro owns 50% of the Company, while the remaining 50% is owned by Mr. Ivo Castillo Vasquez. OB GROUP has a salon and education center located at South Miami - $829 SW 73rd ST, 33143. To consistently develop the business, One Blush will conduct thorough market research to identify locations for possible expansions in the future. The Company will consistently develop its expansion plan which includes establishing additional salons throughout Florida and other states. OB GROUP USA LLC will also operate an education center aimed at equipping individuals with the skills to enter or progress in the beauty job market. The educational activities to be offered by the Company will also comprise business coaching, which will be highly beneficial to business ‘owners interested in improving the operations of their beauty companies and growth. The Company will operate an as inclusive school, which arises from the desire to help individuals who wish to enter the world of beauty, developing their technical, human, and business skills, with the aim of improving the economic quality of life of each person who chooses the Company through a comprehensive training program. One Blush Salon’s vision is to provide education to stylists and entrepreneurs who wish to create and/or develop a beauty business. Ms. Ribeiro will lead the Company's growth in the capacity of Chief Executive Officer. By the end of Year 5, One Blush will have hired a total of 20 employees, with payroll expenses rising from $288,000 in Year 1, to $825,795 in Year 5. EEOne Blush anticipates revenues to increase from $719,890 in Year 1, to $1,810,378 in Year 5. 1.2.1 OB GROUP USA LLC's Bush Salon In addition to offering quality hair care services, such as hair cutting, trimming, styling, and coloring, the Company will provide beauty services such as manicures and hair removal. One Blush will collaborate with suppliers of high-quality hair care, and other beauty products, which will be used at the salon as well as sold to customers at the salon, and via the Company's website. The Company will also distribute these products to other salons and retailers. In addition to offering beauty services and beauty products, the third segment of the Company’s business will be beauty education and consulting. Ms. Ribeiro has already developed the successful One Blush brand and beauty concept in Peru. Since its establishment, the salon launched by Ms. Ribeiro in Peru has gained recognition for its natural and subtle concept and approach to hair coloring. Services of the salon include coloring, cuts, treatments, makeup and bridal makeup and hair, threading, and others. Similar to her Peru-based salon, in the U.S. One Blush will meet all the needs of women who consider hair color and care to be an important part of their personal image. The Company will bbe dedicated to creating a welcoming, enjoyable, and relaxing atmosphere at the salon, and to providing a unique experience to its clients, starting from hair evaluation to the final result. The U.S--based One Blush will collaborate with suppliers such as Truss, Colorphlex, Wella, and OPI The Company will use these suppliers’ products in providing services to clients, and will also sell the products at the salon as well as via its own company website. The Company will be dedicated to offering high-quality services based on the latest industry trends, innovations, and customer preferences. One Blush will develop and implement methods and processes that will ensure high operational efficiency. One Blush hair salon will offer a variety of high-quality hair and beauty services, such as haircuts, highlight designs, hair drying, and anti: 2 services. In addition to its hair-related services, the salon will offer manicures and hair removal services. In addition to providing hair and beauty services designed to meet the needs of women, the Company, led by Ms. Ribeiro, will also purchase, sell, and distribute beauty products, such as aEshampoos, conditioners, serums, lacquers, and other high-quality, in-demand products. One Blush will closely and continuously monitor both the market demand and customers’ expectations and needs to forecast the necessary quantities and types of products to be purchased from suppliers and sold to end-users. One Blush will sell these products directly to end customers at its salon and through its online store, and will also distribute products to other beauty salons. The following table presents One Blush’s products and services, along with their respective prices. EE PT Waicut $100 per service Highlight Design '$300 per service Manicure ‘$60 per service Antifriae 5150 per service Hale Drying '$50 per service Hai Removal $40 per service Shampoo (Retail) $45 per item ‘shampoo (Wholesale) $37.33 peritem 1.2.2 OB GROUP USA LLC's Education Center According to Rosie Ward, a marketing specialist in the beauty sector, “You can’t change a person’s life just by giving them money, but you can help them change their own life by educating them.”"" Thus, following the business model of Ms. Ribeira’s company in Peru, OB GROUP USA LLC will operate an education center that will qualify individuals to work in the beauty industry and coach business owners in this sector, thus providing them with the skills necessary to successfully run their companies and expand their business. The teaching approach of OB GROUP USA was developed by Ms. Ribeiro and will combine both theoretical and practical classes. These courses will cater to both individuals starting their skills. careers, as well as those who are already receiving training but need to advance th After completing the Orientation chapter, Ms. Ribeiro’s clients will be able to: * Describe appearance enhancement and how it relates to cosmetology * recognize how trends are influenced by the history of cosmetology + list several career opportunities available to a licensed beauty practitioner + List the principles that contribute to personal success. ™ Source: Timely, The Importance of Education in the Beauty Industry ne* Create a mission statement * Explain long-term and short-term goals * Discuss the most effective ways to manage time * Demonstrate good study habits + Define ethics * list the characteristics of a healthy, positive attitude * Name four good personal hygiene habits. + Explain the concept of dressing for success * Practice ergonomically correct movement, postures, and principles + Take practical steps for effectively communicating in the workplace * Conduct a successful client consultation + Adequately manage tardy clients, schedule mix-ups, and unhappy clients * Build open lines of communication with coworkers After completing the Haircare chapter, Ms. Ribeiro’s clients will be able to: * Describe sources of hair design inspiration + List the five elements of hair design and how they relate to hairstyling * Explain the five principles of hair design and recognize their specific contribution to a hairstyle * Understand the influence of hair type and texture on design + Identify the seven different facial shapes and design a beneficial hairstyle for each + Explain two design considerations for men + Identify the two most basic requirements for scalp care * Demonstrate a scalp massage during a shampoo service * Examine the differences and similarities in treating scalp and hair that are dry, oily, and/or affected by dandruff * Describe how hair brushing contributes to a healthy scalp * Evaluate the uses and benefits of the various types of shampoo * Evaluate the uses and benefits of the various types of conditioners * Demonstrate appropriate draping for basic shampooing and conditioning, and draping for a chemical service + Identify the three-part procedure of a hair care service and explain why it is useful + Identify the reference points on the head and understand their role in haircutting * Define lines, sections, elevations, and guidelines * List the factors involved in a successful client consultation * Explain the uses of the various tools for haircutting + Name three things to do to ensure good posture and body position while cutting hair * Perform the four basic haircuts * List the multiple ways to section and cut the bang (fringe) area + Discuss and explain three different texturizing techniques performed with shears + Explain a clipper cut reIdentify the uses of a trimmer Execute finger waving, pin curling, roller setting, and hair wrapping Perform various blow-dry styling techniques and learn the proper use of blow-drying tools Demonstrate the proper use of thermal irons Demonstrate the proper use of a flat iron and show an understanding of heat settings Demonstrate various thermal iron manipulations and explain how they are used Perform the four basic curl patterns and explain the end result Describe the three types of hair pressing Understand the importance of preparation, sectioning, pinning, and balance with regard to updos Create the two foundational updos for styling long hair know the general history of braiding Recognize braiding basics and the importance of a consultation Explain how to prepare the hair for braiding Describe six types of braiding techniques: rope, fishtail, halo, invisible, single, and single braids with extensions Demonstrate the procedure for cornrowing Explain the techniques for textured sets and styles Demonstrate the procedures for starting locks and lock grooming Understand why cosmetologists should study wigs and hair additions Explain the differences between human hair and synthetic hair Examine the two basic categories of wigs Distinguish several types of hairpieces and their uses Review several different methods of attaching hair extensions Explain the four chemical reactions that take place during permanent waving Explain the difference between an alkaline wave and a true acid wave Explain the purpose of neutralization in permanent waving Demonstrate safe and effective perm techniques Describe how relaxers straighten the hair Describe how hydroxide relaxers straighten the hair Demonstrate safe and effective hydroxide relaxing techniques Describe curl re-forming and how it restructures the hair. List the reasons why people color their hair Explain how the hair’s porosity affects hair color Understand the types of melanin found in hair Define and identify levels and their role in formulating hair color Identify primary, secondary, and tertiary colors Know what roles tone and intensity play in hair color List and describe the categories of hair color Explain the role of hydrogen peroxide in a hair color formula. Explain the action of hair lighteners a List the five key questions to ask when formulating a hair color . Understand why a patch test is useful in hair coloring . Define what a preliminary strand test is and why it is used as a color service . List and describe the procedure for a virgin single-price . Understand the two processes involved in double-process hair coloring . Describe the various forms of hair lightener . Understand the purpose and use of toners * name and describe the three most commonly used methods for highlighting . Know how to properly cover gray hair + Know the rules of color correction + Know the safety precautions to follow during the hair color process After completing the Business chapter, Ms. Ribeiro’s clients will be able to: * Describe the process of taking and passing your state licensing examination . Determine your career focus by using the inventory of personal characteristics and technical skills + List the different salon business categories * Develop a cover letter, resume, and employment portf . Know how to explore the job market, research potential employers, and operate within the legal aspects of employment. . List the most effective ways to build a client base * Describe what is expected of a new employee and what this means in terms of your everyday behavior * List the habits of a good salon team player . Describe three different ways in which salon professionals are compensated . Determine the best way to record your tips and make additional income * Explain the principles of selling products and services in the salon . Identify two options for going into business . List the basic factors to be considered when opening a salon . Compare the types of salon ownership * Recognize the information that should be included in a business plan + Explain the importance of record keeping # Examine the responsibilities of a booth renter . Distinguish the elements of successful salon operations . Validate why selling services and products is a vital aspect of a salon’s success Many individuals, after finishing a cosmetology course, find it difficult to enter the labor market due to a lack of experience and specialization in their desired area. Moreover, most of them do not have the opportunity or financial resources to qualify in that branch. Aware of these rrproblems, Ms. Ribeiro’s goal will be to prepare and qualify students so that they can enter the labor market equipped with both practical and theoretical knowledge necessary for employment. One of the most important factors for professionals in the beauty sector is their ability and willingness to learn new techniques and upskill. As the beauty industry is frequently changing and updating with new trends emerging monthly, the Company will help these individuals keep up with the latest trends to stay relevant and not fall behind the industry standards. The Company will offer a range of beginner and standard courses. In addition to developing skills directly related to the performance of their work (such as styling, makeup, and more), individuals will also be able to gain knowledge about topics that are extremely relevant in the beauty sector, such as customer service, marketing, and learn how to develop their interpersonal skills. The qualification obtained by individuals attending the Company's course will be of ultimate importance for them because they will be able to perform to the standards of a reputable professional in the beauty market, Ms. Ribeiro. The Company adopt an affordable pricing policy for its training courses because Ms. Ribeiro recognizes that many of the individuals willing take them have limited budgets. The Company's education programs will also cater to the needs of salon owners. For this audience, Ms. Ribeiro will capitalize on her extensive experience in salon management to offer salon business coaching, which is a process popularly known as “How to take a business from where it is now to where the owner ideally wants it to be.” OB GROUP USA LLC will assist and guide salon owners in growing their organizations by helping them gain clarity of their vision and Objectives. Some of the subjects of the coaching training to be delivered to salon owners will be goal setting, customer service, financial planning, pricing policies, human resources management, marketing, leadership, and more. Ms. Ribeiro plans to offer courses to salon ‘owners both in person and online, thus reaching various business owners living in rural and depressed areas throughout the U.S., whose barriers to access to business coaching are high. Ms. Ribeiro’s experience will enable OB GROUP USA LLC to deliver training courses that are user- friendly and appealing. This is important because it is very common for individuals to give up on their trai ee Ing courses due to factors such as bad presentations and irrelevant content. TheMM CC average duration of the Company's workshops will be one to two days, with the price per course/workshop ranging from $200 to $1,000. 1.3 Location On March 24, 2021, MARK RICHMAN PROPERTIES, INC., a Florida corporation, and OLS SALON MIAMI, INC,, a Florida corporation signed a lease agreement for 2,400 square feet of space located at 5829 SW 73rd Street, South Miami, Florida 33143. sweamst On Whole Foods Mark 2 | gtakprcommunty Hospital South Miami South Miami tist Health. Sout | = Bama Heath south 9 re SG E McDonalds! Base rent meets the following: 4/1/2021-8/30/2021 $25.00 N/A $5,000 9/1/2021-12/31/2021 $40.00 N/A $8,000 3/1/2022-12/31/2022 $50.00 $120,000 $10,000 1/1/2023-12/31/2023 $52.50 $126,000 $10,500 3/1/2024-12/31/2024 $55.00 $132,000 $11,000 1/1/2025-12/31/2025 $55.65 $135,960 $11,330 1/1/2026-3/31/2026 $58.35 N/A $11,670 ‘The amendment and assignment of the lease were made on June 30, 2022, between OLS SALON MIAMI, INC., OB GROUP USA LLC, and MARK RICHMAN PROPERTIES, INC.2 Industry and Market Analysis 2.1 Industry Analysis 2.1.1 Cosmetology and Beauty Schools Industry in the U.S. Given that One Blush will provide courses and workshops related to makeup, hair coloring and cutting, and other beauty-related fields, it is important to analyze the demand and outlook for the services provided by companies in the Cosmetology and Beauty Schools Industry, as these operators target the same market as the Company. According to 1BISWorld, one of the world's leading publishers of business intelligence specializing in industry and procurement research, the Cosmetology and Beauty Schools Industry includes schools that offer training in barbering, hair styling, or cosmetic arts, such as makeup or skin care. These schools also offer management training and other programs related to beauty salon operations. Products and Services Segmentation j& i) ) N29 2. okey NL .75 Nalceessmncies S79 NNT. scsagetieapy MELA + TT 7 ansgarenmarng aedoter pans Ml 65% 7 TE 6 ‘The Cosmetology and Beauty Schools Industry exhibited some declines in revenue over the five years to 2020, despite the general economy rapidly improving during most of the period, limiting demand for technical schools. Generally, vocational training benefits from downturns in the overall economy, as individuals seek additional training to gain better job prospects in a more " Source: IBISWorld, Cosmetology and Beauty Schools Industry, Industry Report 2020 icompetitive market. However, as the economy largely improved during most of the five-year period, demand for specialized training waned, pressuring industry revenue. Nevertheless, these declines were partially offset by a rise in per capita disposable income, which served to increase the end market demand for beauty services. As a result, industry revenue decreased at an annualized rate of 2.1% to $1.9 billion over the five years to 2020. Despite notable declines during the first half of the period, revenue increased 5.8% in 2020 alone as the COVID-19 pandemic caused a surge in the unemployment rate, leading individuals to seek specialized training. Due to. this surge in demand, profit, measured as earnings before interest and taxes, increased significantly, accounting for 7.9% of revenue in 2020, up from 2.3% in 2015. Total Revenue in 2020 $1.9 billion Annual Growth 2025 ~ 2020 21% Annual Growth 2020 ~ 2025 0.8% Profit Margin 2020, 7.9% Wages as a Share of Revenue in 2020 31.09% Number of Businesses 2020 1,333 Over the three years to 2025, the Cosmetology and Beauty Schools Industry is expected to exhibit moderate revenue growth, as the industry benefits from an economy recovering from the recession brought on by the COVID-19 pandemic. ‘As the economy recovers, consumers will likely be more willing to spend on additional beauty services and add-on treatments, all of which can incur higher costs. Some of these high-value services include deluxe manicures and pedicures, facials, massages, and hair modification treatments (including coloring and permanent hair straightening). As demand for these services increases, demand for beauty professionals will also likely grow, boosting enrollment at cosmetology and beauty schools, as these services require additional skills to perform. Industry revenue is expected to increase at an annualized rate of 0.8% to $1.9 billion over the three years to 2025, as the economy recovers post-pandemic.Major Market Segmentation j& set 25 5 A 2: — VV 72 suet ge 15019 925 Suse ape ane NN 608 curt 5862 Upon completion of a cosmetology program, students can pursue several different professions, from becoming a hair stylist, hair color specialist, or perm specialist, to being an aesthetician, nail-care artist, salon owner, salon instructor, salon manager, makeup artist, fashion show stylist, or beauty magazine writer. According to 2020 data from the Bureau of Labor Statistics, prospective cosmetology students are generally required to hold a high school diploma or GED. States such as Montana, North Dakota, and South Dakota require a high school diploma or its equivalent. Some states such as Washington and Colorado require no high school education, while others, such as Georgia and Nebraska, require one to two years of education. ‘A growing number of cosmetology students are older students who are changing careers. ‘According to the American Association of Cosmetology Schools, people between the ages of 25 and 34 have a stronger interest in pursuing a cosmetology program, responding to an industry that is in constant demand, even during economic downturns. Students aged 25 to 34 generated an estimated 25.1% of industry revenue in 2020, the largest age bracket for cosmetology astudents, while students aged 45 to 64 accounted for 23.2% of industry revenue in 2020. Additionally, 6.0% of industry revenue was generated by students 65 years and older in 2020, who typically enroll in industry educational programs for personal development, rather than seeking to establish a career. In addition, students aged 15 to 19 accounted for 9.2% of revenue, while students aged 20 to 24 accounted for 19.3% of revenue in 2020, The distribution of locations in the Cosmetology and Beauty Schools Industry is mainly based on the nation’s overall population levels. Therefore, establishments are more commonly established in large metropolitan centers within these regions. Moreover, schools may also be located near hair and nail salons, which ultimately employ cosmetology students. In 2020, the Southeast accounted for an estimated 24.4% of industry establishments and 25.7% of the U.S. population, with the distribution of schools closely mirroring the region’s proportion ‘of the national population. Florida has one of the highest concentrations of industry establishments, with 6.0% of locations in 2020. Greater population migration toward the Southeast makes the region an attractive destination for industry establishments. rr2.1.2 Hair and Nail Salons Industry in the U.S. According to IBISWorld, the Hair and Nail Salons Industry comprises salons that primarily offer hair and nail care services. In addition to retailing beauty products, these companies may also provide facials and makeup applications. ‘Products and Services Segmentation ERRORS Hoy 5 AVA 75 vice: MN 59 concareseices Oss & The Hair and Nail Salons Industry comprises salons that offer haircuts, facials, makeup application services, hair modification treatments (such as perms and straightening procedures), and deluxe spa manicures and pedicures. Demand for industry services mirrors the broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years. However, the industry has been hard-hit by the COVID-19 outtoreak in 2020, outpacing the revenue growth seen in previous years. Nevertheless, industry operators have reopened as restrictions are gradually lifted. Consequently, revenue has decreased at an annualized rate of 4.0% to $49.5 billion over the five years to 2021, despite a growth rate of 16.9% in 2021 alone. Total Revenue in 2021 ‘Annual Growth 2016 ~ 2021 ‘Annual Growth 2021 ~ 2026 Profit Margin 2021 Wages as a Share of Revenue in 2021 Number of Susinesses 2021, 1,000,000 Source: IBISWorld, Hair and Nail Salons Industry, Industry Report aNew companies, which are predominantly non-employers, have increasingly entered the industry, attracted by its stable profit levels and low barriers to entry. As a result, non-employers entering the industry over the past five years have spurred revenue growth, while online platforms, such as Instagram and Facebook, have provided a convenient and low-cost marketing, strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have both also fueled revenue growth, as operators capitalize on rising per capita disposable income. Nonetheless, in 2020 alone, reduced demand stemming from the corona 1s pandemic impacted both revenue and profit significantly. Typically, the speed of revenue growth is also dependent on the pace and efficiency of mass immunization efforts. Overall, industry revenue is expected to rise at an annualized rate of 3.5% to $58.9 billion over the four years to 2026. As household income levels are expected to continue expanding, consumers will likely indulge in services beyond simple haircuts, such as hair coloring or tinting services. According to a 2015 article from The Atlantic, an estimated 70.0% of women in the U.S. use hair coloring products (latest data available). In addition, the growth of service offerings in higher-value industry segments, including deluxe spa manicures and pedicures, facials, hair modification treatments (including perms, keratin treatments, and permanent hair straightening), and others, will ikely continue to drive industry revenue growth. ‘The Hair and Nail Salons Industry has low barriers to entry. The industry is in the mature stage of its economic life cycl however, new companies continue to enter due to continually changing consumer demands and fashion trends, which serve to drive demand for higher-value spa treatments and new hair and nail products. Competition within the industry is high and has aincreased in recent years, given the significant number of operators and highly fragmented market share. Start-up costs vary depending on the scale of operations. New businesses need to secure a rental space and styling, dryer, and shampoo chairs. Additionally, hair salons need to invest in salon mats, straighteners, and curlers; they may also require specialized facial equipment, such as facial steamers if they offer additional day spa services. Nail salons need to invest in manicure tables, chairs, pedicure spas, and nail dryers. The average initial capital investment can amount to as much as an estimated $32,000, with inventory costs totaling around $14,000. Costs can vary by type of salon, the number of chairs, necessary equipment, and services offered. Labor is another important requirement for entering the industry. While the number and types of employees may vary, typical employees for salons include barbers, stylists, cosmetologists, nail technicians, shampooers, estheticians, and management and administrative employees. Since all stylists and nail technicians must be licensed to work in salons, labor restrictions also represent a barrier to entry. Once a new business enters the industry, barriers to success are much higher. Considering the high level of competition, new operators have to devote substan time to securing new customers and developing their client base. To be | Bais !9 Enty Checklist successful, new businesses must take advantage of | Competition Hab AL locational benefits. Companies often seek to establish | concostation tow @ their salons near high foot-traffic locations to maximize fe cyte stage ate ©) the number of walk-in clients. As such, stores are Techaslogy change Low typically located near shopping malls, department | “0° ® stores, and other high foot-traffic street locations. The | Regulation & Policy ‘Medium ©) availability of parking and the number of competitors in | essence Bek, the area are also important factors for success.nner ages 28nd 035 In the Hair and Nail Salons Industry, consumers aged 55 and older accounted for an expected 34.1% of revenue in 2021. Within this age bracket, hair care services make up a much higher percentage of sales, as compared h nail care services. Consumers are more likely to purchase basic hair services, such as haircuts and hair coloring, as opposed to more costly hair styling treatments. Therefore, the average sale per customer is lower within this market. Nonetheless, many elderly consumers with reduced mobility or arthritis typically opt to have their hair washed and styled weekly as a matter of convenience. A growing number of baby boomers have contributed to the growth of this, segment as a share of the revenue. Another major market includes consumers aged 45 and 54, which accounted for 22.0% of industry revenue in 2021 Clients within this age range typically have established forms of income and purchase higher value-added services, expanding as a share of revenue due to economic growth over the past five years. Moreover, many consumers within this age range begin to use coloring services frequently for graying hair. On average, consumers aged 35 to 44 spend $96.00 more annually on personal care items than the average U.S. consumer. rr‘Consumers in this group typically have established income streams, enabling them to make more discretionary purchases than other age brackets. In particular, women in this age category purchase regular haircuts and are more likely to perform hair coloring regularly. These consumers aged 35 to 44 accounted for 20.0% of industry revenue in 2021. Women consistently make up a greater percentage of sales at hair salons, mainly because they are more likely to purchase higher value-added services, such as perms or straightening. Furthermore, women make up the majority of customers for nail salons, comprising 97.0% of all clients, according to the 2019-20 Nails Magazine report. Consumers aged 25 to 34 represented 13.4% of revenue in 2021. Since consumers within this age group have only just begun to enter the workforce, their discretionary income level is lower than other age groups. Therefore, they are less likely to purchase expensive salon items. Consumers within this age group still make up a significant source of demand for personal care services, but they will more likely purchase basic hair and nail services. Similarly, consumers under 25 years accounted for 10.5% of revenue in 2021, since this age group typically has less discretionary income. 2.1.3 Industry Demand Determinants While many consumers view hair maintenance as a routine and necessary expenditure, other services provided by operators in the Hair and Nail Salons Industry are sensitive to changes in both levels of per capita disposable income and the national unemployment rate. The recession and subsequent recovery period resulted in higher-than-average unemployment, thereby reducing discretionary spending on personal services among consumers. With reduced incomes, consumers have been more likely to delay getting haircuts, resulting in fewer overall visits to hair and nail salons during the recession. Furthermore, during times of economic downturn, consumers may turn to home treatments, which represent less costly altern: s. Some individuals opt for hair-coloring kits sold in supermarkets, while some families choose to cut their children's hair rather than go to salons. Over most of the previous five years, spending at hair and nail salons has increased, driven by rising per capita disposable income. aThough difficult to quantify, fashion trends also affect demand for hair and nail sei es. For instance, if longer hair becomes more fashionable, consumers may reduce their salon visits Conversely, if straight or curly hair becomes more fashionable, demand for permanent hair texture modification increases at beauty salons. In particular, segments of the male population have become increasingly image-conscious in recent years. This trend has been partly aided by increased media exposure, including male-specific lifestyle magazines, and results in increased demand for salon services. Business Concentration inthe United States 2 ° ay tc wi s as uw © os 8 s 1 cS ae @ a \e oF w “© Porcemage of Eetablhmerts —«— The Mid-Atlantic, Southeast, West, and Great Lakes regions host the greatest concentration of establishments in the Hair and Nail Salons Industry. The distribution of establishments is mainly based on the nation’s population levels, as hair and nail salons are more common in large ‘metropolitan centers within these regions. In 2020, the Southeast region accounted for 20.8% of establishments and is home to 25.8% of the U.S. population. Florida has one of the highest concentrations of industry establishments and accounted for 7.2% of the population in 2021. The population density in the Southeast has grownover the past decade, making the Southeast region an attractive destinal n for industry establishments. 2.1.4 Online Perfume and Cosmetic Sales Industry in the U.S. According to IBISWorld,* the Online Perfume and Cosmetic Sales Industry comprises companies that sell perfume, makeup, and other cosmetic products online. This industry includes revenue generated online by companies that also operate brick-and-mortar stores. Products and Services Segmentation fe sis | | The Online Perfume and Cosmetic Sales Industry expanded rapidly over the five years to 2020, largely due to shifting consumer purchasing patterns. As more consumers purchased items online, industry demand increased at a robust annualized rate of 7.2% to $12.0 billion. The growing prevalence of broadband and mobile internet connections underpinned changing consumer habits, by facilitating the ease of online shopping and enabling consumers to quickly compare prices among retailers. At the same time, rising consumer spending for the majority of the five-year period encouraged shoppers to splurge on industry goods and also incentivized new companies to join the industry. However, despite the strong growth experienced between 2015 and 2019, industry revenue declined 6.3% in 2020 alone due to the negative implications of the COVID-19 (coronavirus) pandemic and the subsequent economic recession. As a result, the Source: IBISWorld, Online Perfume and Cosmetics Sales Industry, Industry Report 2020 i