Technology Blueprint of Automated and Push Button

Tissues Dispenser

Faculty : Faculty of Architecture, Planning and

Surveying.
Program Code : AP225 / Bachelor of Estate Management
Group : AP225 6D
Course : ENT 600
Semester : 6
Group Members : Muhammad Firdaus Bin Zaharin (2020962909)
Nur Sofea Emilda Binti Mohamad Aziz
(2020963135)
Nur Izyan Zayanah Binti Zulkifli (2020970587)
Nurul Syafikah Binti Mazlan (2020149903)
Ain Zulaikha Binti Ramzi (2020963071)
Raihana binti Abdul Karim (2020963559)

Submitted to

Hardi Emrie bin Rosly

Submission Date

30th January 2022

TABLE OF CONTENTS

Contents Page Number

TABLE OF CONTENT

1.0 EXECUTIVE SUMMARY 1

2.0 PRODUCT OR SERVICE DESCRIPTION 2
3.0 TECHNOLOGY DESCRIPTION 6
4.0 MARKET ANALYSIS AND STRATEGIES 10
5.0 MANAGEMENT TEAM 19
6.0 FINANCIAL ESTIMATES 25
7.0 PROJECT MILESTONES 28
8.0 CONCLUSION 29
9.0 REFFERENCES 30

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1.0 EXECUTIVE SUMMARY

Eco ProCare Enterprise produces the Automated and push-button tissues dispenser.
It is because still a lack of using the product at the commercial building in Malaysia. Thus, this
product encourages people to maintain cleanliness in the toilet area. An automated and push-
button tissues dispenser was produced with unique features compared to other similar existing
products. The power supply mode which is a sensor and push-button mode secured the
operation of the tissues dispensers all the time including during the no electrical supply The
simple design of the product was very significant to be put in the toilet. The waterproof,
durable, and high-quality material can protect the product from and brokerage before the time.

This product will be introduced to property management as our main target market
especially located at the shopping mall area since it has a large population and users to use
the automated and push-button tissues dispenser. For our marketing promotion the official
website, billboard, flyers, and business card had been used in promoting the product to the
market since it is easier to reach the consumers. Therefore, Eco ProCare Enterprise producing
a product that is more than better compared to our competitor. We do produce unique features
such as the two-power supply which is AC and DC, UV light on the dispenser for killing the
germs while the competitors do not have such features at all. Thus, the lesser cost but the
same quality is our competitive advantage

As our company had the important line of management that handling this product. It
was held by the accountable board of directors consisting of a general manager, 2
administrative managers, a financial manager, a marketing manager, and an operation
manager. Furthermore, our start-up cost and working capital were RM 260,650 as a simple
expense incurred throughout the process of setting up the business.

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2.0 PRODUCT OR SERVICE DESCRIPTION

2.1 Product Description

Automated and Push Button Tissue Dispenser is a toilet roll holder that comes with 2-
in-1 mode switch features that can be either sensor or push button to fold and cut the toilet
paper automatically. The sensor integrated into tissue dispenser to provide a non-touching
concept product, especially during the pandemic to help in minimizing the risk of cross-
contamination. The user just has to place their hands in front of the sensor and the tissue
paper will be dispensed from the box. This product uses an electrical two power supply mode
(AC and DC) in order to be operated with a sensor, however, when the electricity is cut off or
malfunctions, the other option that can be used to operate the product is by pressing the push
button. Thus, it can be accessible every time and increase operational efficiency.

The purpose of the product is to encourage users to practice and improve hygiene.
Other than that, it is aimed to help preserve the environment by reducing wastage. Therefore,
the product comes with a limited amount of tissue dispensed to control the number of tissue
paper usage an adjustable length of tissue. Meanwhile, the material used for the cover is ABS
plastic. It offers high quality, level of impact resistance, durability and excellent chemical
resistance. Other benefits that the product could offer is it has a key lock design feature. To
ensure the product in a good and keep clean, it also equipped with ultraviolet light sterilisation,
which was attached to the bottom of the box to kill the bacteria, viruses and others on the user
hands. It is ideal to be used at commercial and public building such as shopping mall, hotel,
hospital etc, because of the design and features provided will be easier and suitable for the
user to use.

2.2 Application of the Product

The two main applications are adopted in this product which consists of i) sensor and
ii) push button. The product relies on these applications in order to operate. The sensor-
activated when it detects a motion from people. When the user placed a hand in front of the
sensor, the 360-degree servo motor will dispense or roll the tissue the motor will roll the tissue.
Besides, the product mode can be switched to the push-button operation. It is also easy to
navigate with a press or button feature. The dispenser has a button installed on the box which
automatically dispenses tissue paper whenever the button is being pressed. Other than that,

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the secondary application is the ultraviolet light sterilisation used to disinfect the hands
contaminated from harmful germs, bacteria, viruses, etc.

2.3 Unique Features of the Product

Any bacteria, viruses and other parasites are easily attached to our hands. Therefore,
to offer maximum safety to the user, another thoughtful feature added to sanitise the hand into
the dispenser is ultraviolet light sterilisation. It can efficiently disinfect the hands as it is one of
the effective methods of sanitation that almost killed 99.99% of germs (Maxdry, 2021). The
UV light has usually been equipped for the hand dryers, however, there are a few tissue
dispenser products that have this feature. It is convenient to use as one of the sanitation
methods to kill the germs to ensure users practice good hand hygiene during this recent
outbreak. Moreover, this product has strong material that is not easy to break and is for long-
term use. This product does not have high maintenance cost because it features high-quality
components and is easy to maintain. It also has large space storage that can contain a high
capacity of the tissue.

2.4 Present State of Product Development

Property
Management
Analysis Data from
Market Survey
Public User
Product Design
Research and
Development
Conducting
Concet Testing
Interview

Build Prototype

Figure 1: Development Phase of the Automated and Push Button Tissue Dispenser

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 Currently, the Automated and Push Button Tissue Dispenser is in a development
prototype state. There are several adjustments and improvements that need to be done to
ensure the final end of the product can be provided suitable with the offer. The cost to develop
this product is estimated at around RM260,650 including the testing of the product. In addition,
the cost includes the manpower who are responsible to produce this product and other
miscellaneous resources. Furthermore, the product is estimated to be fully developed and
used in 1 or 2 years. The figure 2 and table 1 below are the summaries of the functional
specifications and illustrations of the product that will be developed.

Figure 2: Illustration of Automated and Push Button Tissue Dispenser

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 Detail Specification
Type of Product 2 in 1 operation
Material ABS plastic
Type of Operation Sensor and push button
Size 60 x 290 x 200 mm
Buzzer Yes
Stand No
Wall Mounted Yes
Power Source AC power plug (240V) and DC (9V)
Adjustable Length of Tissue Yes
Auto Cut Tissue No
Ultraviolet Sterilization Yes

Table 1: Product Specification

2.5 Opportunities for Product Expansion or the Development of the Product

There are a few opportunities or development to expand this product line. During the
pandemic, hygiene is the most important thing to be considered. We also planned to develop
or provide other hygiene products with the same features from this product such as an
automatic hand sanitizer dispenser with UV light. The UV light will be equipped for sanitation
of people's hands when using hand sanitizer. We will be targeting our customers especially
from the commercial sector. We will use email as another marketing tool to introduce and
market the new expansion product. Moreover, in order to boost and increase the potential
customer, there will be a few strategies that will be used such as setting up booths in every
state in Malaysia at innovation fairs and other industry-related events. As the market for
hygienic products is expected to grow or expand, there are opportunities to broaden our
product line. We are planning to seize this opportunity to introduce our services to all around
the world. It will be done through advertising campaigns, social media, e-commerce
applications and more. The developed product will also be regularly improvised or upgraded
based on the new research in order to ensure the product can maximise upcoming technology
developments in order to fulfil market demands.

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3.0 TECHNOLOGY DESCRIPTION

Automated and Push Button Tissue Dispenser is automatic operations machines that
were advanced from the ordinary manual tissue dispenser to produce a toilet tissue dispenser
technology. The dispenses machine technology has been widely developed by the established
country, especially Japan. This Automated and Push Button tissue dispenser are suitable with
the trends and covid 19 now days as it can prepare a touchless toilet paper dispenser, and
good for the hygiene where tissue is one of the keys to prevention. This is because, germs
can be transferred quickly from one person to another merely by physical contact on surfaces
such as doorknobs or handrails

The processes start from when the users want to take the tissue. The machine
dispenses was designed which users simply wave their hands in front of the sensor and the
machine dispenses for a single sheet of tissue through a pushed-up button and infrared sensor
method. Then the user will be getting the tissue by pushing the button provided and the button
will light on to indicate that the tissue is available to use, or user can use infrared sensor where
they just wave their hand to the machine and the tissue will come out. The button will light off
to indicate that the tissue is out of stock and the system will proceed to give notification which
is buzzer to management to replace the tissues in the dispenser. Then the power source in
this design was involved AC and DC power sources to prevent any electrical issues happen.
For instance, if the electricity is cut off, the DC power can activate the product. So, there will
no issue to use the machine every time user wants. Thus, the system also provides UV light
to user that can kill the germ when user using the tissue dispenser machine.

The main component of the dispenser machine:

a) Conveyor system and shaft
b) UV light
c) Buzzer
d) Arduino IDE
e) Infrared Sensor

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3.1 Components

3.1.1 Intelligent System

This was created with a two-in-one function in design, which includes a sensor
and a push-button window. To avoid any electrical difficulties, the power supply in this
design included both AC and DC power sources. For example, if the electricity is
switched off, the product can be activated using DC power. There will be no problem
to use where never and whatever situation was. The DC power able to work
inescapable power outage because of AC and DC switch availability. Thus, intelligent
system that installed of a sensor and a push-button for operation are combined into a
single product for device operation. A touch sensor detects touch or near proximity
without relying on physical contact. Touch sensors are making their way into many
applications like mobile phones, remote controls, control panels, etc. Present day
touch sensors can replace mechanical buttons and switches.

3.1.2 UV Light

A UV light is also provided in this design to kill all the germs on the hands. UV
technology allows to replicate UVC radiation which provides highly effective
disinfection properties. UV light provide germicidal effectiveness in many applications
along with a host of other purposes and uses in a wide range.

3.1.3 Buzzer

A buzzer is a sound-generating device that turns audio signals into sound. It is

frequently powered by DC volts. It is used as a sound device in an automated tissue
dispenser as an alarm if the dispenser runs out of tissues.

3.1.4 Arduino IDE

On the datasheet, the Arduino IDE software acts as a microcontroller board

(ATmega328P). The input and output pins each include 14 digits, with 6 digits for PWM
output and the remaining 6 for analogue inputs. Furthermore, the microcontroller at the
automated tissues dispenser, which was controlled by the Arduino IDE system, was
working on the USB connection and rest button. This system, on the other hand, can
be enabled by using an AC to DC adaptor or a battery.

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 3.1.5 Infrared Sensor

IR Sensors or Infrared Sensor are light based sensor that are used in various
applications like Proximity and Object Detection. IR Sensors are used as proximity
sensors in almost all mobile phones. There are two types of Infrared or IR Sensors:
Transmissive Type and Reflective Type. In Transmissive Type IR Sensor, the IR
Transmitter (usually an IR LED) and the IR Detector (usually a Photo Diode) are
positioned facing each other so that when an object passes between them, the sensor
detects the object. The other type of IR Sensor is a Reflective Type IR Sensor. In this,
the transmitter and the detector are positioned adjacent to each other facing the object.
When an object comes in front of the sensor, the sensor detects the object. Moreover,
the sensor was connecting with the Arduino software to activate the microcontroller
during bringing out the tissues.

3.2 Research & Development and The Intellectual Property Involved

Eco ProCare Enterprise (EPE) company will be equipped with both technical and
business skills with the business will focus more it researches and development (RnD) that
will come out with new marketing. The concept of Eco ProCare Enterprise (EPE) services is
using by component and software application. While the concepts that Eco ProCare Enterprise
(EPE) team is to solve the problem that affect the company that when the tissue is run out in
the dispenser and when electricity issue happen. An apparatus for the dispensing of product
is provided. The apparatus includes a dispenser that is configured for dispensing product and
a sensor in communication with an electrical circuit carried by the dispenser. The sensor is
configured for detecting identification information about the product when the electrical circuit
is completed by the product. Additional exemplary embodiments are also provided in which
the sensor operates through optical detection, smell, physical contact with the product, or
vibration instead of or in addition to the completion of an electrical circuit.

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3.3 Specialized Knowledge and Experience and Skills Involved

3.3.1 Software requirement

Figure 3: Arduino software

For software requirement, Eco ProCare Enterprise (EPE) have chosen Arduino
Software. Eco ProCare Enterprise (EPE) had to find a suitable coding to program
Arduino as the brain of the project. So, our company decided to use the Arduino
software to insert code programming into Arduino.

3.3.2 Testing and Troubleshooting

The testing technique begins with the assembly of all components on a

breadboard. The circuit is built using the schematic diagram below as a guide. Transfer
the Arduino software's code programming to the Arduino Uno R3. The Arduino is now
ready to control all of the components once I completed the transfer. Before turning on
the power supply, double-check that all components are in the correct location and are
connected to the correct pins. Check all connections using a multimeter to avoid short
circuits and component failure. Then, to verify the circuit, turn on the power supply.

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4.0 MARKET ANALYSIS AND STRATEGIES

4.1 Customers

Customers are those who purchase goods or services from stores or companies. We
want to identify the target consumers who are likely to be interested in our product so that we
may directly target them through our marketing channels. Target customers are significant
since they assist companies in conducting product analyses in order to fulfil the wants of their
purchasers and compete with current items from other rivals. Our target customer is as follows:

4.1.1 Property Management

Our product has the potential to be marketable for property management of

public facilities, particularly shopping malls, retail establishments, restaurants, and
hotels because our product is a new idea of tissue dispenser, most customers who will
buy it must be aware of the new function, which is it is an automated tissue dispenser.
The public users of public bathrooms in any public facility are the primary users of this
automated and push button tissue dispenser. The existence of this innovation will
reduce deforestation for toilet paper manufacturing since this dispenser will reduce the
amount of toilet paper used. As a result, the development of these projects is beneficial
since this innovation will generate something new and bring ease to cleaning workers.

We were focusing on launching our product in our main target area first which
is shopping malls in Klang Valley because it is developed. As a result, it is simpler for
us to deliver our items to our target clients, and this location is ideal for us to build our
business since our company is in Kuala Lumpur. There are several shopping malls
with bathrooms in Klang Valley and the major purchaser will be a management of a
shopping mall in Klang Valley.

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 4.2 Market Size and Trends

Market size is an important consideration in strategic marketing strategy. Knowing the

size of a company's target market helps it to thoroughly analyse prospects and plan its strategy
and investments intelligently. Market size is a measurement of the overall volume of a specific
market, therefore determining market size may be difficult. This is due to the fact that variables
are frequently dynamic and must be declared.

4.2.1 The 3 Years of The Current Total Market

Location: Klang Valley

Price: RM 500 per unit

TARGET MARKET Shopping Mall

TOTAL SHOPPING MALLS IN KLANG VALLEY 142

ESTIMATED TOILET IN A SHOPPING MALL (MAX) 20

PERCENTAGE OF POTENTIAL CUSTOMER 50%

Table 2: Market Size and Trend

Estimated potential customer

50% x 142
= 71 shopping malls
Total number of toilet (unit)
71 x 20
= 1,420 units
Estimated purchase (RM)
Automated & Push Button Tissue Dispenser = 20 % x 1,420 = 284 units
(RM500 x 284) / 12 months = RM 11,833.3
Selling price = Mark-up (5%) + Price = RM 525 per unit
Sales projection = (RM525 x 284 units) / 12 months
= RM149, 100 / 12 months
= RM 12,424 per month

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 MARKET SIZE IN MARKET SIZE IN MARKET SIZE IN
2022 2023 2024
Demand increases 5%
per year 20% 25% 30%

Total Market (Unit)

284 355 426

Total Market (RM) 149,100 186,375 223,650

Total Market Size in 3 years = RM 149,100 + RM 186,375 + RM 223,650 =RM 559,125

Table 3: The Market Size In 3 Years

Within the next three years, the market for Automated & Push Button Tissue
Dispenser will grow. This might be because many people nowadays are interested in
innovative solutions that help minimise tissue paper waste. The estimated toilets that
required this product is 1,420 units, thus we anticipate that approximately 50% of
property management in Klang Valley will be interested in our product. As a result, the
total market size for our product in 2022 is around RM 149,100. In the event that our
product outperforms expectations, we want to expand the market size so that it can be
utilized by a larger number of people. Technological innovation is one of the
characteristics that influence market growth because it is one of the drivers of change.
In order to aid them in resolving problems and alleviating their load, buyers and
customers are looking for technological advancements in a product they purchase.

4.2.2 Potential Annual Growth

The purchasers of Automated & Push Button Tissue Dispenser have been
identifying which are Property Manager that in charge of the shopping malls. The table
below illustrates the projected annual buyer growth over the next few years.

Year Expected number of shopping mall

2022 71
2023 74
2024 78
Table 4: The Potential Annual Growth

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 The company's growth rate is important since it provides vital insight into the
company's current success and future potential. As our targeted consumer is a
shopping mall in Klang Valley, our business wants to broaden its wings by targeting
additional states such as Perak, Melaka, and Johor Bharu with our product. Knowing
a healthy growth rate can assist business professionals evaluate a company's success
on both an internal and external level.

4.2.3 Major Factor Affecting the Market Growth

• The competitors

Due to the lack of competition in the market, selling and distributing

these products may not have a problem. Tissue dispensers manually are still
made by most of our competitors. Automated tissue dispenser is ahead of the
competition. Because of this, profit expectations will be high and business
growth will be fast.

• Lifestyle

Customers' demands have shifted substantially in the aftermath of

Covid-19. As we are currently in the season of covid-19, daily life has changed
significantly. As the world recovers from the epidemic and returns to a state of
normalcy, end users will want clean and sanitary hand washing facilities and a
renewed aversion to touching equipment such as faucets, dryers, toilet flushes,
and soap and sanitizer dispensers. As a result of the automated tissue
dispenser, product demand will increase as we focus a priority on high hygiene.

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 4.3 Competition

4.3.1 Comparison Between Other Competitors

Competitors Strengths Weaknesses

Bio-Pro Sales & Services • Already been high brand

Sdn Bhd recognition as it is trading in • Only sell plastic type of
bathroom and washroom tissue dispenser.
accessories and fittings for • Not provide enough
almost 34 years. information on the
• The company is in a website.
strategic area.
OS Services Trading • Own big warehouse with a • Only sell stainless steel
lot types of products. type of tissue dispenser.
• Provide a good service to • Not provide enough
the customers. information on the
website.
Table 5: The Strengths and Weaknesses of The Competitors

Competitors Bio-Pro Sales & Services OS Services Trading

Sdn Bhd

Market Share (%) 40 60

Market (Unit) 568 852

Table 6: The Percentage of Market Share for The Competitors Before Our Company Exists

Competitors Bio-Pro Sales & OS Services Eco Procare

Services Sdn Bhd Trading Enterprise

Market Share (%) 30 50 20

Market Share (Unit) 426 710 284

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Quality Fragile Durable Fragile

Price Affordable Affordable Expensive

Delivery Timing 1-7 working days 1-7 working days 1-7 working days

Performance 4/5 5/5 5/5

Table 7: The Comparison Between Other Competitors

4.3.2 The Advantages and Disadvantages of Automated & Push Button Tissue
Dispenser

All of the products have advantages and disadvantages based on a number of

critical criteria that will impact customers' judgments about which company provides
the finest products or services. As buyers, we will look for a product with a lesser price
but the same product quality. As local competitors, we believe our product has certain
downsides, and we may argue that our company's product has some advantages as
well because it is the newest and provides more benefits than others. This Automated
& Push Button Tissue Dispenser features a range of intriguing capabilities that will
undoubtedly catch the curiosity of consumers everywhere.

Advantages Disadvantages
• Have two function which is automatic
and push button. • Can’t use the automatic sensor if there
• More hygienic are no sources of electricity.
• User’s UV light provided to kill all the • Expensive than other tissue dispenser.
germs on the hands.
Table 8: The Advantages and Disadvantages of Automated & Push Button Tissue Dispenser

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 4.4 Market Share and Sales

Based on the acceptance of our product which is Automated & Push Button Tissue
Dispenser by customers, we can predict the market share for our product for 3 years. For
assumptions, we had assumed that the increase of market share was 5% for each year. As
we can see below on the table, the total sales increase until RM 783,000

Product/Service Market Share and Sales

Year
2022 2023 2024
Market Share (%) 20% 25% 30%

Total sales in units 284 355 426

Total sales in RM 149,100 186,375 223,650

Table 9: The Market Share and Sales

4.5 Market Strategy

There will be four primary marketing "P's" that will be functionally related to one
another. The function is mainly like a dominos game in which the pieces interact with one
other. The dominos will be causing motions in which one domino moves as the others do. We
will spark clients' curiosity in learning more about and trying our goods. And if they are pleased
with the functionality and characteristics of our items, they will buy them. This device was
intended to be an automated tissue dispenser. This can help to decrease tissue paper waste
while also maintaining good hygiene.

4.5.1 Overall Marketing Strategy

Our first goal is to get public acceptability and build a solid foundation for our
company's service by attracting a large number of customers at the outset. The
approach in which we present our service to the general public is crucial in capturing

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their attention and generating interest in acquiring our goods. As a result, we will place
greater emphasis on advertising. Furthermore, we intend to expand our service to a
national level by opening additional locations in other nations. We want to be known
not just by Malaysians, but also by people of other countries in the area.

4.5.2 Pricing

Segments, ability to pay, market circumstances, competitor activities, trade

margins and input costs are all factors to consider when developing a pricing strategy.
The three approaches for deciding product price are cost-plus pricing, competitive
pricing, and value-based pricing. Our company has set reasonable prices for our
customers. We will make sure that this Automated & Push Button Tissue Dispenser is
reasonable in price to the market. We also will improve our product from time to time
by follow the latest technology. The price of our product is fixed wherever our product
is sold.

4.5.3 Service and Warranty Policy (Product)

This product will be warranted for three years. And the breakdown is only
covered if it is the result of a system and mechanical failure, not because the user
broke it up. Customers can turn to our company website for further action if they have
any compliments, inquiries, or concerns.

4.5.4 Advertising and Promotion

The goal of the marketing strategy is to promote the product's existence and
entice property management to purchase for public facilities. The more clout you have,
the more likely you are to receive a good deal. A variety of tools for spreading the word
may be fully utilised to carry out any type of approach.

• Official Website

People nowadays can easily locate everything with a single click. As a

result, an official website has been created where clients may obtain product

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 information quickly and directly through an internet website. The website will
include product information, a price for the product, and a review of the product.
The contact information for the person in charge is available on the internet, so
anybody may obtain information from the staff members.

• Flyers

Flyers are used to sell a product by utilising simple text and colourful
graphics to attract clients. It is commonly imagined of as a small sheet of poster
that includes marketing of a product or service in order to enhance public
awareness of our company's services.

• Business Cards

Every company should supply a business card since it reflects the

company's profile. The company's contact information is included on the
business card. Important information included on the business card will make
it easier for the customer to reach an agreement over the services offered. As
a result, each company member will receive business cards that are more
practical and easier to distribute.

• Billboard

Billboard marketing, which contains a huge logo and an appealing

visual style, will bring people's attention to our company services, which will be
positioned in a strategic location inside our area of competence. It has also
included a contact number so that clients can simply contact the firm in order
to obtain commercial services.

4.5.5 Distribution (Place)

The location of the business is crucial since it will depend on the strategic
aspect in choosing the location. The perfect choice of location will broaden service
coverage, particularly for property market research. Consumers are more likely to be
attracted to having a service provided by a company that is situated in the region. We

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 will distribute our products to the retailers directly from the manufacturer from our
factory. Customers who wish to purchase our Automated & Push Button Tissue
Dispenser can do so through us as well as retailers. (Dryers et al., 2003)

5.0 MANAGEMENT TEAM

This section includes a detailed description about the roles and responsibilities, career
highlights of the individuals and their salary of the management team. This management team
is also responsible for putting together the idea of business strategy and ensuring the business
objectives are met. This team is held accountable by the company’s board of directors.

5.1 Organizational Chart

Figure 4: Organization Chart of Eco ProCare Enterprise’s Team Management

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 5.2 Key Management Personnel

Names & Positions Career Highlights

➢ Master of Business Science at Oxford
University
➢ 8 years experiences in managing and
leading various projects.
➢ Has a strong leadership skill which allows
him to lead a big company and team
members.
➢ Able to work efficiently with team
General Manager members.
Ain Zulaikha Binti Ramzi
➢ Able to negotiate and bargain for certain
resources with clients, sponsorship,
suppliers and partnership.
➢ 8 years experiences in administration and
management.
➢ Degree in Business Administration,
University Technology MARA, Malaysia.
➢ Master in Business Management,
Wisconsin University, USA
➢ Able to work in teams and multitasking
person.
➢ Has excellent verbal and written
Administrative Manager I
Nur Izyan Zayanah Binti Zulkifli communication skills in Malay and English
language.
➢ 7 years experiences in administration and
management
➢ Degree in Business Administration,
University Technology MARA, Malaysia.
➢ Master in Business Management, Boston
University, USA
➢ Hardworking person and good at time

Administrative Manager II management.

Nur Sofea Emilda Binti Mohamad Aziz

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 ➢ Has excellent verbal and written
communication skills in Malay and English
language.

➢ 9 years experiences in marketing and

strategic management.
➢ Degree in Business Administration,
University Technology MARA, Malaysia.
➢ MSc International Business with Data
Analytics, Ulster University London
➢ Able to predict the market growth.
Marketing Manager ➢ Able to conduct a good marketing skill to
Muhammad Firdaus Bin Zaharin
increase product sales.

➢ Master of Accounting at University of

Birmingham
➢ 5 years experience in handling financial
management.
➢ Has excellent verbal and written
communication skills in Malay and English
language
➢ A detail-oriented person in preparing and
analysing reports such as balance sheets
Financial Manager
Nurul Syafikah Binti Mazlan and income statements
➢ Has a strong analytical skill in making a
decision
➢ 7 years experience in operation
management.
➢ Degree in Mechanical Engineering,
University Technology MARA, Malaysia
➢ Master in Mechanical Engineering, Seoul
National University
➢ A visionary and full of energy to drive
towards success.

Operation Manager ➢ Able to manage and direct

Raihana Binti Abdul Karim operations team to achieve success

Table 10: Key Management Personnel

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 5.3 Task and Responsibilities for Each Positions

Names & Positions Roles & Responsibilities

➢ Responsible to make sure that the

company achieves the goal and objective
General Manager of the organization
(Ain Zulaikha Binti Ramzi) ➢ Plan the activities of the company
➢ Accept and make approval of the proposals
➢ Act as leader of company and be
responsible to coordinate the subordinates

➢ Deals with the entire administration task

Administrative Manager I and at same time as the Public Relation in
(Nur Izyan Zayanah Binti Zulkifli) the company
➢ Responsible of selecting workers in
Administrative Manager II company
(Nur Sofea Emilda Binti Mohamad ➢ Act as an assistant manager for the
Aziz) administration side
➢ Ensure all the fixtures and fitting always
enough for operation

➢ Ensure sales target that have been set can

be achieved
➢ Make research and development
Marketing Manager
➢ Make survey that related to customer
(Muhammad Firdaus Bin Zaharin)
satisfaction to increase product quality
➢ Plan and evaluate a new marketing
strategy
➢ Prepare marketing budget

➢ Maintained the financial of company.

Financial Manager ➢ Control the inflow and outflow of the
(Nurul Syafikah Binti Mazlan) company’s financial.
➢ Arrange and manage the loan payment.
➢ Prepared the report of company’s income.

22
 ➢ To ensure that the initial capital is sufficient.

➢ Make sure the entire worker under their

responsibility on their works
➢ As a quality control to make product in
Operation Manager
good.
(Raihana Binti Abdul Karim)
➢ Ensure all packing, foods and materials
in good.
➢ Ensure all material to make product
enough.
Table 11: Task and Responsibilities for Each Positions

5.4 Management Compensation and Ownership

Our team members were agreed to contribute the capital which is amount RM 80,000.

Amount Of
Monthly Share
Equity
Names & Positions Salary Ownerships
Investments
(Rm) 100%
(Rm)
General Manager
3,300 18% 14,400
(Ain Zulaikha Binti Ramzi)

Administrative Manager I
2,800 17% 13,600
(Nur Izyan Zayanah Binti Zulkifli)

Administrative Manager II
2,800 17% 13,600
(Nur Sofea Emilda Binti Mohamad Aziz)

Marketing Manager
2,750 16% 12,800
(Muhammad Firdaus Bin Zaharin)

Financial Manager
2,850 16% 12,800
(Nurul Syafikah Binti Mazlan)
Operation Manager
3,000 16% 12,800
(Raihana Binti Abdul Karim)
Table 12: Management Compensation and Ownership

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 5.5 Supporting Professional Advisors and Services

Name Of Professional Advisors Services Provided

Provider of corporate secretarial services,
company registration, accounting, audit,
Alpha Corporate Services
taxation, corporate training and an NLP
certification institute in Malaysia.
A marketing arm in the media industry mainly
in the online space for business owners to
Real Media (M) Sdn Bhd
improve sales and brand awareness through
digital advertising.
Table 13: Professional Advisors and Service Provide

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6.0 FINANCIAL ESTIMATES

The financial plan explains the financial projections necessary to ensure that a
business venture remains profitable and viable. Only one-time start-up costs and
working capital will be discussed in this financial plan.

6.1 Start-up Cost

The start-up cost is the cost or expenses that required to form a new
business. The following table summarizes the estimated start-up costs, which
include the following activities:

Projected Start-up Costs

Types of Fixed Assets Estimated Cost (RM)

Administrative/Organisation

Office equipment 20,000

Motor vehicle 63,000

Computer 9,000

Sales/Marketing

Website 3,500

Business Card 1,000

Billboard 5,000

Operational

Machinery and equipment 95,000

Other Pre-Operations

Deposit (rent, utilities) 7,000

Licenses and permit 2,000

Legal and professional fee 5,500

Insurance 2,500

Total Start-up Cost 213,500

Table 14: Start Up Cost

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6.2 Working Capital

Working capital is the initial cost required to finance the business's daily
operations until it makes its first sale. Include the following monthly expenses
in the working capital budget:

Working Capital Projections

General & Administrative Costs (monthly) RM

Salaries, EPF & SOCSO 17,500

Office rent 2,700

Utilities 1,000

Office supplies 450

Sales & Marketing Costs (monthly)

Flyers 2,000

Website 3,500

Delivery expenses 2,000

Operations Costs (monthly)

Raw material 10,000

Maintenance of machines & equipment 2,500

Other Expenditure (annually)

Road tax and Insurance 4,000

Renewal license 1,500

Total Working Capital

Total Working Capital Required (1 month) 47,150

Working Capital + Contingencies 5% 49,508

Table 15: Working Capital

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 6.3 Start-up Capital and Financing

Project Implementation Cost Sources of Finance

Requirement Finance Own Contribution
Hire-
Loan Purchase Cash Existing
Start-up Cost (RM) (RM) (RM) (RM) Assets (RM)

Office equipment 20,000 20,000

Motor vehicle 63,000 63,000

Computer 9,000 9,000

Website 3,500 3,500

Business Card 1,000 1,000

Billboard 5,000 5,000

Machinery and equipment 95,000 75,000 20,000

Deposit (rent, utilities) 7,000 7,000

Licenses and permit 2,000 2,000

Legal and professional fee 5,500 5,500

Insurance 2,500 2,500

Working Capital
General & Administrative
Costs (monthly) 21,650 21,650
Sales & Marketing Costs
(monthly) 7,500 7,500

Operations Costs (monthly) 12,500 12,500

Other Expenditure (annually) 5,500 5,500

Total 260,650 75,000 63,000 102,650 20,000

Table 16: Start-Up Capital and Financing

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 7.0 Project Milestone

The project milestone was shown up as to monitor the progress of the business
achievement toward the ultimate goals. it was the schedule that shows the start and the end
dates until the project completes.

Activities Deadlines
Project Initiation 2 February 2021 – 15 March 2021
Product Analysis 16 March 2021 – 25 April 2021
Completion of design and development 26 April 2021 – 30 May 2022
Completion of prototypes, 31 May 2022 – 1 July 2022
Market Analysis and Strategies 2 July 2021 – 31 July 2021
Management Team Organization 1 August 2022 – 15 September 2022
Financial Analysis 16 September 2022 – 1 October 2022
Signing of Distributors and Dealers 2 October 2022 – 31 October 2022
Ordering of Materials in Production 1 November 2022 – 25 November 2022
Quantities.
Production Development started 26 November 2022 – 15 December 2022
Lunching the Product Prototype 16 December 2022 – 31 December 2022
Continue the production development 1 January 2023– 15 January 2023
Product promotion 16 January 2023 – 21 January 2023
Launch Automated and Push Button 23 January 2022 – 25 January 2022
Tissues Dispenser to market.
Table 17: Project Milestone

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 8.0 CONCLUSION

Eco ProCare Enterprise is not the first company producing the tissues dispenser in fact
there are a few companies done it before but with different functions and features. This product
is particularly made as a satisfaction of the public users and property management via the
online survey to identify what kind of features they need that comfort to be used. Moreover,
our company has intended to propose the automated and push-button tissues dispenser to
increase the hygiene purpose at the toilet area. It is worth it to sell as the market analysis
shows the ascending trend within 3 years ahead. Thus, Eco ProCare Enterprise will strive
hard to ensure that the sales profit can be spent to pay production costs in the upcoming years.
In addition, the loan has been made for the machinery and equipment for improving the
product in the future look that needs more cost to be used. To maintain a successful product
in the market, a strong strategy should be applied on the right track along with the company's
effort. Last but not least, the main mission of the company to produce this product is to
encourage the public users to maintain cleanliness when in the toilet area. Thus, producing
less price with the high-quality products will give more benefit to the environment and the
users.

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 9.0 REFERENCE

Dryers, H., Dispensers, S., & Dispensers, P. T. (2003). Washroom Accessories. 29–31. Us,
A. (2008). https://www.biopro.com.my/category/washroom-dispenser-blue-eye-
series

Maxdry Hand Dryers, (2019). UV Light in Hand Dryers and Air Sterilisation Units - What,
Why, and How? Retrieved from https://maxdry.com.au/blogs/news/uv-light-in-
hand-dryers-and-air-sterilisation-units

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