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CCW331

This document outlines the course objectives and units of a Business Analytics course. The course aims to help students understand the analytics life cycle, acquire business intelligence, apply various analytics types for business forecasting, model supply chain management, and apply analytics across business functions. The five units cover introduction to business analytics, business intelligence, business forecasting, HR and supply chain analytics, and marketing and sales analytics. Students will complete experiments in MS Excel and Power BI to analyze a business data set and present their findings. The course outcomes are to solve real-world business problems analytically, extract business intelligence, apply predictive analytics for forecasting, apply analytics for supply chain management, and use analytics for marketing and sales.

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661 views2 pages

CCW331

This document outlines the course objectives and units of a Business Analytics course. The course aims to help students understand the analytics life cycle, acquire business intelligence, apply various analytics types for business forecasting, model supply chain management, and apply analytics across business functions. The five units cover introduction to business analytics, business intelligence, business forecasting, HR and supply chain analytics, and marketing and sales analytics. Students will complete experiments in MS Excel and Power BI to analyze a business data set and present their findings. The course outcomes are to solve real-world business problems analytically, extract business intelligence, apply predictive analytics for forecasting, apply analytics for supply chain management, and use analytics for marketing and sales.

Uploaded by

Jegatheeswari ic37721
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CCW331 BUSINESS ANALYTICS L T PC 2 0 2 3

COURSE OBJECTIVES:
 To understand the Analytics Life Cycle.
 To comprehend the process of acquiring Business Intelligence
 To understand various types of analytics for Business Forecasting
 To model the supply chain management for Analytics.
 To apply analytics for different functions of a business
UNIT I INTRODUCTION TO BUSINESS ANALYTICS 6
Analytics and Data Science – Analytics Life Cycle – Types of Analytics – Business Problem Definition –
Data Collection – Data Preparation – Hypothesis Generation – Modeling – Validation and Evaluation –
Interpretation – Deployment and Iteration
UNIT II BUSINESS INTELLIGENCE 6
Data Warehouses and Data Mart - Knowledge Management –Types of Decisions - Decision Making
Process - Decision Support Systems – Business Intelligence –OLAP – Analytic functions
UNIT III BUSINESS FORECASTING 6
Introduction to Business Forecasting and Predictive analytics - Logic and Data Driven Models –Data
Mining and Predictive Analysis Modelling –Machine Learning for Predictive analytics.
UNIT IV HR & SUPPLY CHAIN ANALYTICS 6
Human Resources – Planning and Recruitment – Training and Development - Supply chain network -
Planning Demand, Inventory and Supply – Logistics – Analytics applications in HR & Supply Chain -
Applying HR Analytics to make a prediction of the demand for hourly employees for a year.
UNIT V MARKETING & SALES ANALYTICS 6
Marketing Strategy, Marketing Mix, Customer Behaviour –selling Process – Sales Planning – Analytics
applications in Marketing and Sales - predictive analytics for customers' behaviour in marketing and
sales.
30 PERIODS
LIST OF EXPERIMENTS:

Use MS-Excel and Power-BI to perform the following experiments using a Business data set, and make
presentations. Students may be encouraged to bring their own real-time socially relevant data set.
I Cycle – MS Excel
1. Explore the features of Ms-Excel.
2. (i) Get the input from user and perform numerical operations (MAX, MIN, AVG, SUM, SQRT, ROUND)
(ii) Perform data import/export operations for different file formats.
3. Perform statistical operations - Mean, Median, Mode and Standard deviation, Variance, Skewness,
Kurtosis
4. Perform Z-test, T-test & ANOVA
5. Perform data pre-processing operations
i) Handling Missing data
ii) Normalization 6. Perform dimensionality reduction operation using PCA, KPCA & SVD 7.
Perform bivariate and multivariate analysis on the dataset. 8. Apply and explore various plotting
functions on the data set.
II Cycle – Power BI Desktop
9. Explore the features of Power BI Desktop
10. Prepare & Load data
11. Develop the data model
12. Perform DAX calculations
13. Design a report
14. Create a dashboard and perform data analysis
15. Presentation of a case study
30 PERIODS
COURSE OUTCOMES:
CO1: Explain the real world business problems and model with analytical solutions.
CO2: Identify the business processes for extracting Business Intelligence
CO3 : Apply predictive analytics for business fore-casting
CO4: Apply analytics for supply chain and logistics management
CO5: Use analytics for marketing and sales.
TOTAL :60 PERIODS
TEXT BOOKS
1. R. Evans James, Business Analytics, 2nd Edition, Pearson, 2017
2. R N Prasad, Seema Acharya, Fundamentals of Business Analytics, 2nd Edition, Wiley, 2016
3. Philip Kotler and Kevin Keller, Marketing Management, 15th edition, PHI, 2016
4. VSP RAO, Human Resource Management, 3rd Edition, Excel Books, 2010.
5. Mahadevan B, “Operations Management -Theory and Practice”,3rd Edition, Pearson Education,2018.

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